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What Is a General Statement in an Essay?

An essay’s general statement is a broad introduction to the paper’s topic. For example, a persuasive essay aimed at convincing the reader to take action against global warming might begin with a brief description of what climate change means.
An essay’s introductory paragraph is where the author provides the necessary context and background for the reader to understand the topic. After the general statement of the paper’s topic comes the thesis statement. The thesis statement logically flows from the general statement and directly states the purpose of the essay. Instead of a general statement, the author can also choose to open with an anecdote, a quotation or a direct explanation of the topic’s importance to the reader.
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10 Great Essay Writing Tips

Knowing how to write a college essay is a useful skill for anyone who plans to go to college. Most colleges and universities ask you to submit a writing sample with your application. As a student, you’ll also write essays in your courses. Impress your professors with your knowledge and skill by using these great essay writing tips.
Prepare to Answer the Question
Most college essays ask you to answer a question or synthesize information you learned in class. Review notes you have from lectures, read the recommended texts and make sure you understand the topic. You should refer to these sources in your essay.

Plan Your Essay
Many students see planning as a waste of time, but it actually saves you time. Take a few minutes to think about the topic and what you want to say about it. You can write an outline, draw a chart or use a graphic organizer to arrange your ideas. This gives you a chance to spot problems in your ideas before you spend time writing out the paragraphs.
Choose a Writing Method That Feels Comfortable
You might have to type your essay before turning it in, but that doesn’t mean you have to write it that way. Some people find it easy to write out their ideas by hand. Others prefer typing in a word processor where they can erase and rewrite as needed. Find the one that works best for you and stick with it.

View It as a Conversation
Writing is a form of communication, so think of your essay as a conversation between you and the reader. Think about your response to the source material and the topic. Decide what you want to tell the reader about the topic. Then, stay focused on your response as you write.

Provide the Context in the Introduction
If you look at an example of an essay introduction, you’ll see that the best essays give the reader a context. Think of how you introduce two people to each other. You share the details you think they will find most interesting. Do this in your essay by stating what it’s about and then telling readers what the issue is.

Explain What Needs to be Explained
Sometimes you have to explain concepts or define words to help the reader understand your viewpoint. You also have to explain the reasoning behind your ideas. For example, it’s not enough to write that your greatest achievement is running an ultra marathon. You might need to define ultra marathon and explain why finishing the race is such an accomplishment.

Answer All the Questions
After you finish writing the first draft of your essay, make sure you’ve answered all the questions you were supposed to answer. For example, essays in compare and contrast format should show the similarities and differences between ideas, objects or events. If you’re writing about a significant achievement, describe what you did and how it affected you.

Stay Focused as You Write
Writing requires concentration. Find a place where you have few distractions and give yourself time to write without interruptions. Don’t wait until the night before the essay is due to start working on it.

Read the Essay Aloud to Proofread
When you finish writing your essay, read it aloud. You can do this by yourself or ask someone to listen to you read it. You’ll notice places where the ideas don’t make sense, and your listener can give you feedback about your ideas.

Avoid Filling the Page with Words
A great essay does more than follow an essay layout. It has something to say. Sometimes students panic and write everything they know about a topic or summarize everything in the source material. Your job as a writer is to show why this information is important.
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How to Write a Conclusion for a Business Essay
by Priti Ramjee
Published on 26 Sep 2017
Writing a business essay allows you to represent your professional opinion on a particular subject. A business essay requires gathering data and researching the topic to support your statements with credible facts. The essay does not need to be formal, but it must be clear. The opening statement should carry the purpose of the essay. The body tells the reader what to do with the information you are providing. The last paragraph should be an effective and memorable conclusion informing or persuading the reader with the action you would like her to take.
Prepare your conclusion of the business essay by drafting the important points you are making on your area of expertise. Creatively restate the points in the body of your essay in different words. Experiment with memorable phrases such as a quotation or a poetic element if it suits the essay. Strive to leave the reader wanting to know more information about your field, product or service.
Formulate the points into a clear paragraph to create awareness of the purpose of your essay with elements of persuasion. Promote and recommend a particular product or service if applicable. Use logical reasoning to support your recommendation. Persuade your reader to consider your recommendations by emphasizing your opinion of the product or service as the final statement with clear and precise language. Suggest actions that you would like your reader to take such as purchase the product, try the service or just be informed.
Edit and proofread your business essay. Present your material in a logical order. Ensure that your conclusion ties in to the purpose in the introduction. Verify facts for accuracy and relevance to the product, service or other business material you are discussing. Support your main points with examples wherever possible. Reference your sources for credibility. Proofread for spelling, grammatical and punctuation errors.
To arrive at a clear conclusion, avoid irrelevant ideas and wordiness. Stay with your purpose and key points. Avoid ending your essay with phrases like "in conclusion," or "to sum up" because you may irritate the reader by stating the obvious.
Keep information up-to-date, as old information can be misleading and take away from your professional credibility.

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Business Cvommunication Conclusion
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STUDY GUIDE Principles of Management TRUE/FALSE 1. The nature of management is to control and dictate others in an organization. ANS: F PTS: 1 DIF: 2 REF: 6 NAT: AACSB: Analytic | AACSB: Motivation Concepts MSC: F 2. In today’s turbulent and hypercompetitive global environment‚ managers must help their companies innovate more than ever. ANS: T PTS: 1 DIF: 2 REF: 8 NAT: AACSB: Analytic | AACSB: Creation of Value MSC: F 3. The late famed management theorist
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CONCLUSIONS Living in a continuously changing world‚ the power is to those who better and faster know to adapt‚ to the entrepreneurs with a great flexibility and fast response reaction to the newest and most sophisticated needs and tastes. Rooting back in the ’86‚ there was given a framework for doing business ‚ by the introduction of the Single Market which eased the movement with the Union and gave incentives for new business plans. Meeting these rules and regulations‚ enterprises are free
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Introduction: a. Introduce/Explain the Business Concept Airtel Airtel is an Indian multinational telecommunications services company which operates in more than 20 countries. It has GSM network in all countries in which it operates‚ providing broadband and subscriptions television services‚ 2G‚ 3G services. Airtel offers end to end voice data‚ video services‚ mobile data applications and enterprise solutions. Airtel business offer network infrastructures integration and management with the
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Conclusion As we did the research for Apple Company‚ we could found out that Apple Company is well developed in a way of their products and services towards the users. Apple had innovated their products and taking the lead of the other company like Nokia‚ Sony Ericsson‚ LG and so on by its own touch screen hand phone technology selling on market to be one of the most influential in the share market of the nationwide. As to be seen‚ Apple focuses its strength on building up their branding power
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|+88-01722470479 | To obtain a challenging position in any areas of Business Education and business organization that will provide both future opportunities for growth‚ development and to use my skills and experience that I have acquired my education in Masters of Business Administration and to dedicate my whole effort to achieve the organizational goal. Post Graduation: MBA in ‘Accounting and Information Systems’
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University of Phoenix Material Introductions and Conclusions As you begin to write the rough draft of your paper‚ think critically about how you might draw your readers’ attention in a compelling way. Consider how to create a rapport with the audience. For example‚ what areas of agreement may already exist between you and your readers? What does your audience need to make them interested in your topic? Types of Introductions One way to draw in the audience is to grab readers’ attention
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Conclusion As previously discussed throughout our report Red Stone is currently facing many issues within their company‚ they are unable to deliver their finishing projects on time and remain on budget. A number of gaps have been identified; these gaps have been that cause of all the issues. By determining where the gaps are we are able to act efficiently and effectively to complete all projects successfully and on or before the due date of the project. After analyzing the survey data and compiling
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Conclusion Following the countries accession to the World Trade Organization‚ financial liberalisation has picked up considerable momentum. Compared to other studies on financial liberalisation‚ this study focuses on the impact of financial liberalization on Vietnam’s stock market. After collecting data‚ calculating and running models‚ in comparision with previous studies‚ it shows us that there are some points to be mentioned as following. For the contribution to the literature‚ there is very
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implications for health professionals and policy makers interested in the concerns of LGBTQ youth experiencing difficulties related to minority status and will facilitate the development and tailoring of interventions aimed at reaching those most at risk. Conclusion : Therefore‚ the author uses an intersectionality framework to examine how lesbian‚ gay‚ bisexual‚ and transgender (LGBT) people evaluate the severity of their violent experiences. Previous research focusing on the severity of anti-LGBT violence
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CONCLUSION Angiosperms (flowering plant) include in phylum Anthophyta.Angiosperms are plant that have flowers and fruit. Their part of the flower is a carpel which surrounds and protects the ovules and seeds. The fruit surrounds the embryo and aids seed dispersal. The great majority of angiosperms are classified either as monocots or eudicots.Monocot embryos have a single seed leaf (cotyledon)‚ and pollen grains with a single groove while eudicots (true dicots) have two cotyledons‚ and pollen
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not all type of intervention guarantee the longevity of change for the organization. However‚ its not only depth which is important but also the blending of depth. 1- Levels of change: ➢ Whole organization or system ➢ Division or business unit ➢ Intergroup or workgroup ➢ Personal 2- Type of change: ➢ Mergers / Acquisitions ➢ Strategic repositioning / Restructure ➢ Technical and system change ➢ Work Design ➢ Human system design ➢ Cultural
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Catnip Catnip is a perennial herb found growing wild throughout native to Europe and southwestern to central Asia where it is thought to have originated. The leaves are heart-shaped‚ toothed‚ opposite and covered with fine downy hairs especially on the under sides giving the whole plant a grayish green appearance. They have an aromatic mint-like flavor Chervil although many people may not be familiar with chervil‚ it has been around for a long time. Aristophanes‚ a playwright of Ancient
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1. | A master budget is typically prepared for: A. | A period of one year. | B. | Top management only. | C. | Strategic planning purposes only. | D. | Strategic business units only. | E. | Operating activities only. | | | | 2. | A plan of dollar amounts to be spent on long-term projects is called a: A. | Cash budget. | B. | Capital budget. | C. | Rolling budget. | D. | Sales budget. | E. | Rolling financial forecast. | | | | 3. | Budgeting provides
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Conclusion This study is focused on the information of the faculty . This research study is about developing a system that will aid in record keeping and in issuance of records of the faculties. Designed to support large amounts of data and simultaneous access by a number of users. User preferences allow users to permit printing documents or to keep it in electronic format; users also have the facility to update their system preferences‚ while the system keeps a track of all such changes administered
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Conclusion In this study‚ a sincere attempt has been made towards finding out ways and means for automating activities in the Adamson University school library. The objective of this study is to use various full-featured open source-Integrated Library System for the automation of the major day-to-day activities of the various section of the school library‚ which is tiresome and cumbersome. After the investigation‚ the researcher has found that Koha Software is more suitable for the library
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6.0 Conclusion 6.1 Review 6.1.1 Organizational Design Organization chart MCIS Zurich Insurance Bhd. Kulim branch is shaped departmentalization of functions. MCIS Zurich Insurance Bhd. Kulim branch headed by a General Manager‚ Mr Yap Eang Liong. He is assisted by two other managers who head the department in this organization. With this organizational chart‚ he can make it easier to distribute tasks and responsibilities to departments or employees who working under him. With this‚ the employee organization
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Conclusion and Recommendations Introduction This is the final chapter of this research with an objective to conclude the thought i.e. IT competencies and capabilities development in an organisation aimed to support critical competitive advantage functions and activities‚ particularly the knowledge creation/ management and utilising such knowledge in decision making to improve overall performance of the organisation. It can be concluded as a general statement from the whole discussion that these
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The Art of the Conclusion
The Art of the Conclusion The conclusion of an essay should establish a sense of closure or completeness that leaves the reader with lingering thoughts about the topic. Each writer has their own approach in composing a conclusion that they feel solidifies their argument; every approach makes different demands of a reader because of the moves the writer chooses to make. The essays “How to Tame a Wild Tongue” by Gloria Anzaldua‚ “Translating Translation” by Alberto Alvaro Rios‚ and “Joyas Voladoras”
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could help people. This could also help with learning new things. Listening to their opinion of their argument can even change the earlier opinions someone had. Seeing from another person’s point of view can help people with thoughts‚ understanding‚ conclusion . Someone’s point of view can make people’s thoughts work more. Trying to see from someone’s view will make people think of different ways to view what the other person sees. The thoughts would be why‚ when and where. With so many thoughts someone
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Conclusion Worksheet Instructions: Copy and paste the following text into a document or create a document that contains the same information. Respond to the following with complete sentences. 1. Copy and paste the introduction to your essay in the space below. King’s famous “Letter from Birmingham Jail‚” was written in response to a public statement of concern and caution issued by eight white religious leaders of the south. Even though King felt that they were men of “genuine good will‚” he didn’t
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In Summary: 10 Examples of Essay Conclusions

The conclusion of an essay may be the toughest section to write. Think about it; you're really tired at this point. It's probably the night before your paper is due and you just want to be done . So, the temptation is there to simply rush through it, and hope that your teacher is exhausted once she gets to your paper and doesn't bother to read it fully.
But the conclusion is probably the most important part of the paper. It ties everything together up nicely in the end. Not writing a good conclusion would be like if we never found out if Elizabeth and Mr. Darcy got together or if we never knew what that monster was in the Upside Down in "Stranger Things." Though not every ending has to be 100% conclusive (in fact, most endings never are— think the movie Inception ), it does have to have a well-thought out conclusion.

So, how do you write a good conclusion? What are the key components of a solid conclusion? What does a thorough and effective conclusion look like?
Read on for more information about our conclusion on conclusions.
What are the key components of a good conclusion?
Remember that thesis statement which you wrote in the first or second paragraph of your essay? You know, the one where you stated a claim about something? You argued something about a topic and you used the body paragraphs to prove your thesis statement through all of the research that you've performed.

Now that you've fully explained the research and the support for your thesis statement throughout the body of the paper, it's time to come back to that original idea in the conclusion. The conclusion basically asks us to do a few things:
- Restate the main idea of the paper (why you wrote this entire long piece to begin with).
- Summarize all the key points you made throughout the body of the paper (things that proved your thesis statement).
- Write about why this paper and topic are important, and leave the reader with ideas for additional research or maybe some questions that didn't get answered. The idea is that you want to leave the reader with a long-lasting impression. This is your opportunity to really drive your point home and to use some really interesting language.
Okay, so now that we have a game plan of how we need to write a good conclusion and what components consists of, let's look at a few examples of some sample essay conclusions.
Essay conclusion 1 — Why Ross didn't deserve Rachel on "Friends"
Although viewers always expected Ross and Rachel to reunite at the end of the series, the fact remains that Ross didn't deserve Rachel as a partner. As we saw in the beginning of the series, Ross was unfaithful to Rachel when they had been dating for over a year, and he didn't want to admit his wrongdoing when they tried to get back together after their initial breakup. Additionally, Ross was an extremely jealous and demanding partner, yelling at Rachel in front of all of their friends on several occasions. Finally, and most egregiously, Ross had a terrible reaction when Rachel told Ross she was pregnant after Monica and Chandler's wedding, making him an undesirable romantic partner for her, or any other character on the show for that matter. This conclusion is especially apparent after viewing the show more than 10 years after the final episode aired and having a collectively better understanding of women's rights and domestic abuse in relationships.
Essay conclusion 2 — Should students be allowed to have cell phones in elementary school?
In conclusion, although it's easy to see why allowing an elementary school child to have a cell phone would be convenient for after-school pickups or arranging playdates with friends, there is too much evidence to show that it's generally not a good idea. Children already have a lot of access to media (on average over seven hours per day) and it is the parent's responsibility to monitor their media access, which is more difficult if the child has exclusive cell phone access. Cyber bullying, which is increasingly becoming a problem, is also going to be a risk when your child has unlimited access to a smart phone. Clearly, elementary school-aged children are not emotionally mature enough to handle the responsibility of a smart phone, and the borrowing of a parent's cell phone should be highly monitored to ensure safe and healthful usage.
Essay conclusion 3 — Should sexual education be taught in public schools?
It's clear that sexual education is completely vital to the public-school curriculum. Not only does this lead to a better understanding of human development and human sexuality, but awareness and sex education also reduce the rates of teen pregnancy. Studies have shown that comprehensive sexual education increases the age of when teens have sex for the first time. Learning about contraception and how to use contraception correctly ultimately leads to lower rates of STDs. Lastly, comprehensive sex education also teaches students about consensual sex, and will hopefully lead to healthier sexual relationships and lower rates of sexual assault in the future. Not only should sex education be taught in public schools, but it should be mandatory for all public-school systems.
Essay conclusion 4 — What are the biggest challenges for women in the workplace?
Women have outnumbered men on the payroll in nonfarm jobs since 2010, but even with a majority of females in the office, there are still huge challenges for them at work. One of the biggest issues, which has been widely covered and debated on, is the fact that women still earn less of a wage for the same job as their male counterparts. Now that women are the breadwinners of many families, this is stunting economic growth and opportunity for their children. Additionally, women are less likely to be in charge at work. With less than 6% of Fortune 500 companies with a female CEO, women have a steeper hill to climb at the very top echelon of jobs. With a more level playing field, women's opportunities will increase and the workforce will ultimately be more inviting for all.
Essay conclusion 5 — You're having dinner with your favorite author. What happens? Describe the scene.
Harper Lee puts down her cup of coffee on the table, quietly scanning the room for an exit.
I'm nervous, wondering what to say to end this surreal evening.
"Thank you so much for meeting with me. I know that you're a very private person, and I can't tell you how much this means to me."
She smiles slightly at me and waves at the waiter for the check, which he brings promptly.
Essay conclusion 6 — Should music with curse words be allowed at school dances?
Language can be powerful and sometimes even harmful, but censorship of language is one of the worst things we can do as a society. I believe that the content of the song is more important than a few curse words. If a song's content is designed to provoke, intimidate, or make someone feel inferior, then I believe that is more harmful than a few impolite words in a chorus.

Essay conclusion 7 — What is something that should be taught in school that isn't?
Financial literacy is one of the most important things a person needs to understand as a fully functional adult. It's crucial for someone to be able to know how to purchase a car, open a bank account, invest in a 401k plan, and pay back his or her student debt all while being able to balance paying rent and saving money. Financial literacy should be taught to students while they are still in high school so that they can feel prepared to go out on their own and make a positive contribution to society.
Essay conclusion 8 — Is an increased dependence on technology good for society?
Technology surely isn't going anywhere. If anything, we will become more and more dependent on the capabilities of our smartphones and other devices in the future. However, we have to make sure that this dependence on technology isn't making us lazier or less curious about the world around us. With more knowledge available than ever before with today's technology, people are less discerning about what kind of materials they read and whether or not those materials are factual. People are also less likely to make a personal connection with someone while they're out in the world, which can increase levels of depression, anxiety, and stress. Ultimately, we have to learn how to co-exist with technology in a way that is both healthful and constructive.
Essay conclusion 9 — Should schools start later in the morning?
There are some clear benefits to starting school later in the morning for K-12 students such as better academic performance and improved sleeping schedules. Although it might take a bit of rearranging schedules for parents to take their kids to school later on in the day, it's more important that students perform better academically than for the drop-off to be convenient for the parents on their way to work. To combat this, increased bus routes and crossing guards should be implemented so that parents who have to get to work at a certain time can be assured that their kids are making it to school safely.
Essay conclusion 10 — How do video games affect children and teenagers?
Video games have been an integral part of childhood and adolescence for a few decades now, but the effects on aggression levels and exposure to violence may make us take pause on how much exposure parents should let their kids have to these games. The video game industry is growing exponentially, and as the technology and video quality increase so does the ability to separate virtual reality from reality. Games with violent content are known to cause aggressive and sometimes even violent behavior in teens. Many video games, first-person shooter games in particular, have violent content. When the player is rewarded for violent behavior in the game, it reinforces the subtle idea that violence is acceptable and can be used in real life. With busy schedules and easy access to so much media, it's difficult for parents to be able to oversee everything that their children are exposed to. Video game designers should be held accountable for the violent content in their games, and a push should be made for more parental oversight and rules on video game usage.
In conclusion of conclusions
Conclusions are really just about wrapping things up. You want to be as succinct as possible, you want to reiterate the points you've already made throughout the essay, and you want to be compelling. With a little bit of practice and revision, you should be able to get the process down in no time. And if you need help with revising your conclusion or any other part of your paper, be sure to seek out the advice of a trusted teacher or a writing center, or hire one of our professional editors to give you a second opinion on your paper.
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Conclusions
Most business documents need a conclusion that reminds the reader of the writer’s key points. Usually a good conclusion will be a paragraph in length, though just as with the introduction, a longer, more complex document may require a somewhat longer conclusion.
In creating a conclusion, one of the biggest challenges writers face is how to close a document without simply repeating, in the same or similar words, what has already appeared in the introduction or elsewhere in the document. Remember, though, when your readers reach the conclusion, they will have traveled quite a distance (even if only a page) since the introduction. You, the writer, will presumably have explained your ideas, provided examples and details, and left your readers more educated about your topic than they were at the beginning. Because of your readers’ greater understanding, you can go a step further in your conclusion than you did in your introduction.
For example, in the conclusion of a report you might tie together your main ideas while commenting on their implication for the future. In a memo, you might summarize issues discussed in the body of the document while also emphasizing for the readers what action you would like them to take.
If you are stuck, take a step back and think about the larger practical and philosophical importance of what you have written. Why does it matter? What do you want your reader to do or think about your topic? Your conclusion is an opportunity to bring home the piece’s significance in a way that is difficult to do at the beginning, when you are introducing brand new ideas.
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How to Write a Great Business Report Conclusion: Everything You Need to Know

When creating a comprehensive business report for your company, most of your time and energy will go into writing the main section of your report.
Once you come to the conclusion, you will probably be exhausted and you may feel the urge to just ‘wrap it up’ as soon as possible.
This can be a costly mistake.
Your conclusion carries the same importance as all the other sections of the report since it leaves the final impression on the reader.
How you conclude your business report has a direct impact on the way in which the readers will respond to the important information you gathered.
The business report may be spectacular, but without a convincing conclusion, all your efforts may deteriorate.
In this article, we are going to teach you how to write a compelling conclusion that will leave a huge impression on all your readers.
What Is Conclusion in Business Report Writing?
How do you write a conclusion for a report, types of business report conclusions, improve business reporting with databox.

No matter which type of business report you have written, you will need a good conclusion to sum up all the critical information.
A business report conclusion is the last section of the document used for summarizing the most important information, providing a final word to the readers.
Through the conclusion, you are able to convey the main message of your business document. You use it to outline the report as a whole, remind the readers of the main pain points, and present the key findings and decisions.
Depending on whether you have written a shorter or longer business report, the conclusion length may vary, but it should always be included. It is a sign of good organization and it can make the readers understand the pain points much easier.
To put it simply, the conclusion is supposed to create the impression among the readers that the purpose of the report has been achieved.
Business report conclusions have a lot of similarities to executive summaries, which is why a lot of people tend to confuse these two.
However, there are some important things that differentiate them. These include:
- Executive summaries are mainly focused on displaying what the report will be about, while conclusions are an overview of what was discussed in the report.
- Executive summaries provide readers with a broad overview of the business report, while the conclusion summarizes the key pain points and most important data.
- Executive summaries should convince the readers to continue reading the report, while the conclusion should persuade them to take certain action.
- Conclusions tend to include CTAs (Call to Action), which isn’t the case with executive summaries.
Related : Executive Reporting: Management Reporting Best Practices & Report Examples
Now that you understand what a conclusion is and why it’s so important to include it in your report, let’s show you how you can write the perfect one and impress your readers.
Follow these steps to create a great business report conclusion.
Choose the Position
Include the right information, summarize the contents, facts and statistics, maintain a positive tone, develop a cta.
There are two places where conclusions are most commonly placed – at the end of the executive summary and at the end of the entire report.
For business plan reports, the common practice is to place the conclusion at the end of the executive summary.
This way, you make the first step through the executive summary and introduce the plan’s main pain points and funding needs. Then, you create a conclusion to summarize these numbers to your potential investors, which directly impacts their decision to go over the executive summary once more, this time reading it more thoroughly.
For other types of business reports, the conclusion will generally be placed at the end of the whole report. Established companies use these business reports to track performances and data from important departments, which is why the conclusion should primarily focus on briefly reviewing the key metrics you included and emphasizing the company’s main strengths.
The information you put into the conclusion also depends on whether you are a new startup looking to attract investments or an established company that wants to track performances and asses objectives.
To raise money, startups should include this type of information:
- Financial needs
- The benefits of their product and how it can affect the market
- Target audience/ideal customer persona
- How the product can attract new customers
- Marketing and sales strategy
- Competitive landscape and analysis
- The expertise of the main members of the company
- Financial forecasts (next 3-5 years)
- Launching plan
Existing companies should include information such as:
- Mission statement
- Performance history
- Data that showcases business growth
- Financial summary
- Overall goals and objectives
While these types of details are important, they aren’t universal for all reports. Your primary goal should be to include the most important data from your specific document and keep the conclusion concise and understandable.
PRO TIP: How to Track the Right Metrics for Your SaaS Company
It’s not easy to know which KPIs to track for sales, marketing, and customer success in a SaaS company. There are many possibilities, and so much to do! Why not start with the basic metrics that determine the health of your company?
- Sales (Gross) Volume: How much revenue did your sales team bring in this month, this quarter, or this year?
- MRR Growth: How fast are you growing revenues from recurring subscriptions?
- Customers: How many customers do you have right now?
- Customer Churn Rate: What’s your customer churn rate, and how much revenue have you lost to churn?
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The best way to convey your main message is by explaining it in detail throughout the business report and then summarizing it to recap the main points.
When creating the business report, take notes of the most important information that you should later highlight in the conclusion.
Make sure to avoid any extra details since they are already provided within the report. Only include the key points that explain why the business report itself is useful to the company.
Also, don’t use any additional information that you didn’t include in the report. This can only confuse your readers and send mixed messages.
You should prepare some facts, statistics, and data to support the statements in your conclusion. No matter if the reader is a potential investor or the key stakeholders in your company, you will want to include some evidence to back up your claims.
This makes the conclusion much more convincing and the audience will see that your forecasts aren’t based only on vague assumptions.
The tone in your conclusion should match the rest of the document and the best way to leave an impression on the audience is by using a professional and positive tone throughout the whole report.
After going through the conclusion, the readers should feel interested and enthusiastic to support the growth of your organization.
Make sure you exude confidence by using strong and active language.
Including a call to action at the end of your conclusion helps you persuade the readers to support the goals you set up.
This can be anything from “Join us at X enterprises” or “Invest in X and become a part of the success”.
A good CTA includes strong action words through which you emphasize the benefits of investors joining your firm or key stakeholders supporting your objectives.
After you are finished writing the conclusion, go over it once again to make sure there aren’t any spelling, grammar, or punctuation mistakes you overlooked. The conclusion should be clear, precise, and easy to go understand.
You can even ask a colleague or a friend to read it since it’s always helpful to have an extra set of eyes. Ask their opinion on how the conclusion makes them feel and whether it was easy to go through.
As we said, depending on which type of business report you have written and what is included in it, there are a few different types of conclusions you should differentiate.
Let’s walk you through them.
Conclusion with a Prediction
Conclusion with a major problem, conclusion with a quote, conclusion with a summary.
If your report focuses on a decision or strategy that already took place, you can write a conclusion that predicts the outcomes of that specific strategy.
You can include financial forecasts, sales expectations, and overall growth predictions. Make sure to also back up your predictions with sufficient evidence.
Writing this type of conclusion can be a bit tricky. You don’t want to come off strong and repeat the same issue over and over again. However, you do want the readers to take the issue seriously and realize why it is important that everyone focuses on solving it as soon as possible.
Be direct, but also lenient. Describe why that issue is important and provide a few ways on how you can solve it. Keep it brief and memorable.
Ending your conclusion with a powerful quotation can leave a great impression on the readers. However, you should be very careful when choosing the right quote.
You can’t just throw in some saying from Shakespeare and wrap it up. It is best to quote someone influential in the industry in such a way that it reinforces your message.
When writing your short but meaningful summary, don’t go into detail about your main points again. Keep it as brief as possible and only remind the readers of the most important information.
Also, you should remember that a conclusion doesn’t have to include only one of these things. Mixing up a summary and a prediction can be a powerful combination, so always try to figure out a few different ways to convey your message and then choose the right one.
Business reporting is one of the indispensable activities within a company, but it is also one of the most time-consuming.
The traditional way of creating business reports has always been a daunting task for executives around the world – hours spent copying and pasting, checking different tools for data, tracking the performance each week, and constantly updating the reports manually.
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With our customizable dashboards , you will save both time and energy by tracking all of your important data in one place and updating it in real-time. You can connect your favorite devices and monitor business performances in one comprehensive report.
Additionally, you will also be able to prepare beautiful and understandable reports by using some of our advanced visualization tools. With just a few clicks, you can visualize all of the key metrics and turn them into professional-looking graphs and charts.
Sign up for free and improve your business reporting process in no time.

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Revisionstation
- Nov 1, 2020
How to write better conclusions in business essays
Updated: Sep 3, 2022

The question of what to put in a conclusion has long bothered my students. To answer the question “what do I put in my conclusion miss”? I like to answer with a combination of a) their own discovery of what good supported judgement looks like and b) some instruction and guidance from me.
I like to think of it as learning to surf. A certain amount of it you can do on the sand with an instructor, but eventually, you are going to need to get on a board and have a go for yourself. Feel the waves, understand tides, and sense when conditions are just right. It is the same with learning to write a good conclusion.
Avoid lessons like “how to write the perfect conclusion” because a bold scrappy one that is alive with evaluative statements and bang-on application is better than a textbook one.
I chose surfing as an analogy but I could have chosen cooking, swimming or even playing snooker. Just activities where the learner needs to do some of this for themselves or they will never improve. So here is some guidance to help your students achieve “ Pura Vida ” ( a Costa Rican term, to mean an attitude, emotion and contentment all in one) Source: https://www.rapturecamps.com/blog/speak-like-a-surfer/

1) Answer the question. e.g. Assess the factors that might affect the success of a global business such as XXXXX when entering a new market such as China. So in this example, students can look for the most important reason which will impact the success of XXXX. That should form the framework of their conclusion. 99% of the time they can argue either way or for any factor. Occasionally there will be a set answer, but mostly a good argument with a bold conclusion will be fine.
2) What does the answer depend on? E.g. ability to extend the lifecycle. I like to suggest the use of PESTLE factors for this, which means bumping that unit forwards so that kids can use it in all their essays. E.g. economic factors such as growth in the Chinese economy or social factors such as the level of demand due to trends
3) What evidence is there in the case study to support it? Use a short quote to back up your ideas. When they first read the case study, they should have already read the question and be looking for their supporting quotes. Teach reading case studies with a highlighter in hand. Reading the question before the case study can save students from having to read it twice, and can be a game changer for good students who tend to run out of time in exams.
4) Students should not be afraid to take a responsible risk. This means sticking their neck out, acting on a hunch, using their wits and other phrases that mean having a go and seeing what happens. Occasionally, don’t ask students for their essays, ask for their essay plans, this frees them up to take more risks.
5) Encourage students to be bold, a good evaluation is bold in ideas and is not afraid to take the unpopular viewpoint. Bold is more exciting and interesting to read.
6) Bring a new point to the party. Their argument in the main body of the essay was sound, but that was only the main course, now in the conclusion, they should bring in the pudding. Train them to not accept sprouts in cheese sauce for dessert. They should not repeat their main argument in the conclusion.
7) Short-term, long-term. Use this with caution, do use it if it helps to get the creativity going, but don’t use it if the kids are sitting with their heads in their hands saying “I just can’t think of a long-term impact”. Sometimes it can be a bit prescriptive and does not allow scope for kids to use their own ideas and get things wrong.

8) Use MOPS on 20 markers (Edexcel A Level only). This is why I am writing this blog now because after this half term is the perfect time to set 20-mark essays (or essay plans) with MOPS as the star of the show. Start training students early on, and they should have more bold confidence with their 20-mark conclusions. (Lots of examples of these on the 2019 past papers on the exam board websites ).
9) Start with "In conclusion, it's clear to see from extract A that...." this prevents students from putting themselves in the conclusion. Early on I ban the use of "I think that", worse "I feel" and most hated of all; "I believe". It also helps to signal to the examiner that, while there may be superb evaluative statements throughout, this is where the really good surf is...
Let’s hope that your students don’t “ wipe out ” and that their conclusions are bolder, more experimental and totally “off the hook”. (Sorry)
- Improve business exam grades

7 tips for writing business essays
Updated November 10, 2022
If you’re looking for business essay writing tips, we’ve got you covered. Creating an interesting, well-structured, and readable business essay isn’t easy, but there are a few simple steps to follow to take the stress out of it and make sure you get it right every time. Read on to learn what to write in a business essay introduction and conclusion and how to structure a body paragraph perfectly. Here are our tips on how to write an English business essay.
- Analyze the topic and make a plan
- Use formal language
- Write the introduction
- Write the body paragraphs
- Put in some research
- Write the conclusion
- Proofread and edit to create your final draft
Learn languages at your pace
1. analyze the topic and make a plan.
The first thing to do when you’re writing a business essay is to analyze the topic and the essay question closely. If there’s a word in the question like ‘explain’ or ‘compare’ this will affect how you write your answer. Decide what your position is; do you need to agree or disagree with something, or come up with a solution? When you’re clear about what the question is asking and how you want to answer it, do some reading on the topic,find some sources that you want to use in your essay, and make an outline with the headings and paragraphs that you want to cover
2. Use formal language
Writing any type of essay requires you to use formal language , but this is even more true of a business essay. Get into the business essay mindset and avoid using contractions, slang, and other colloquial language in your writing.
Bad: It’s going to be bomb.
Good: It is going to be excellent.
3. Write the introduction
Wondering how to start a business essay? Like any other essay, you start with an introduction. A business essay format isn’t very different from any other type of essay. In your introduction, you should explain why the question (and therefore your essay) is important. This will hook your reader and make them interested in what you’re going to say next. Set out the order in which you’ll address the points in your body paragraphs – this is usually called a signpost introduction. And, very importantly, keep it short.
4. Write the body paragraphs
Your body paragraphs should take up between 60 and 80% of your business essay. Most essays should have at least three paragraphs, and you should focus on one point per paragraph. Each paragraph should start with a topic sentence that tells the reader what the paragraph is about, and then have a supporting sentence to develop your point. After this, you can provide some evidence to support your argument.
You should also use transition words , like ‘however’ and ‘although’ in your paragraphs to help link ideas together. Using transition words at the start of paragraphs is also a good idea and helps the reader follow your argument. For example, you might start one paragraph with ‘On the one hand,…’ and the next with ‘On the other hand,…’.
5. Put in some research
We just mentioned that you should put some supporting evidence into your paragraphs in a business essay. This is the time to use the sources that you found before you started writing. You might have a quotation to add, some statistics, a graph, or a summary of an expert’s point of view. Whatever you do, make sure you cite the source correctly.
When you’ve put your research in, interpret the evidence so it supports your idea. Throwing a graph into an essay is meaningless if you don’t have a sentence saying, ‘As the graph shows, public parks are increasingly…’
6. Write the conclusion
Finally, you reach the conclusion. Use your conclusion to briefly summarize your answer, and make sure you don’t introduce any new points or arguments. You might want to mirror the introduction in your conclusion. This doesn’t mean rewriting the introduction or using the same words.
Introduction: This essay will discuss the benefits to public health of having green spaces in towns.
Conclusion: In summary, outdoor spaces in cities can contribute positively to public well-being.
You might also want to include ideas for further research or a call to action in your conclusion, like in the following example:
Local councils should allocate a greater part of their budget to improving and expanding public parks.
7. Proofread and edit to create your final draft
The first draft of your essay is for your eyes only. Once you’ve finished writing, step away for at least a few hours and then go back and read it through again. Check that your argument is clear in the essay and that you’ve answered the question. Ensure that it makes sense not only to you but to anyone who might read it. An online tool like Grammarly can help pick up spelling and punctuation errors, but it’s not a replacement for careful proofreading.
Are you ready to write your business essay?
Starting with a thorough understanding of the question, formulating your answer, and finding unbiased research to back up your argument are your first steps. Follow the format of a business essay – introduction, body paragraphs, and conclusion – and then edit ruthlessly to create your perfect business essay.
Laura is a freelance writer and was an ESL teacher for eight years. She was born in the UK and has lived in Australia and Poland, where she writes blogs for Lingoda about everything from grammar to dating English speakers. She’s definitely better at the first one. She loves travelling and that’s the other major topic that she writes on. Laura likes pilates and cycling, but when she’s feeling lazy she can be found curled up watching Netflix. She’s currently learning Polish, and her battle with that mystifying language has given her huge empathy for anyone struggling to learn English. Find out more about her work in her portfolio .
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5.4 Conclusion
To be successful in sustainable business practices often requires entrepreneurship and innovation. This chapter provides an overview of entrepreneurship and innovation as it relates to sustainable business. The discussion is most relevant to sustainable businesses focused on offering new products and services in response to societal concerns. The importance of entrepreneurship and innovation also applies to companies that change how they produce products and services. The latter companies can use innovative practices and entrepreneurship to establish their brand name and to be market leaders in doing things that create shared value for society and their companies and also, over time, contribute to changes in practices in their industry.
Key Takeaways
- To be successful in sustainable business practices often requires entrepreneurship and innovation.
- Entrepreneurship and innovation are relevant in for-profit and nonprofit ventures.
- Entrepreneurship can be viewed as recognizing change, pursuing opportunity, taking on risk and responsibility, innovating, making better use of resources, creating new value that is meaningful to customers, and doing it all over again and again.
- Being an entrepreneur requires taking on significant responsibility and comes with significant challenges and potential rewards.
- Entrepreneurship is a mind-set, an attitude; it is taking a particular approach to doing things.
- The motivations for becoming an entrepreneur are diverse and can include the potential for financial reward, the pursuit of personal values and interests, and the interest in social change.
- For innovation to be relevant for sustainable businesses, it has to be meaningful and affect a large number of stakeholders.
- Successful entrepreneurship often requires creativity and innovation in addressing a new opportunity or concern in a new way.
- Interview an entrepreneur in your city or town. Identify why the individual started their business and what has been most important to their success. Then investigate why Mark Zuckerberg became an entrepreneur and founded Facebook. What motivated him to start a new venture? What keeps him motivated to grow Facebook? What do you attribute his success to? Has he been an agent for social change?
- Assess your likelihood of becoming an entrepreneur. Were your parents entrepreneurs? Are they presently entrepreneurs? Do you have the mind-set, attitude, and way of thinking of an entrepreneur? If not, could you change to pursue a business interest? What passions or interests do you have that could translate to an entrepreneurial pursuit? Do you readily take on new challenges? Are you a risk taker? Are you interested in making a lot of money? Are you interested in social change?
- Identify the role model entrepreneur for you. Is there any entrepreneur that you are familiar with who you think of as a role model or as a model that other entrepreneurs should emulate? Describe the entrepreneur and why you think of them as a role model.
- Using the business media, identify a for-profit enterprise that has a strong social mission. Then using a nonprofit media source, identify a nonprofit organization that has strong similarities to a for-profit entrepreneurial venture.
- Think of three new types of innovations that are needed to help address ecological and social concerns. Have any ventures been started to commercialize these types of innovations?
- Investigate public polices in your state or city (using government websites) that work to promote sustainable business entrepreneurship. And identify new policies that could be established to help support sustainable businesses.

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VIDEO
COMMENTS
A “who am I” essay is a simple type of open-ended introductory essay. It is used in certain schools, workplaces and around the world to help members of a group introduce themselves through their writing. They are generally about a page long...
An essay’s general statement is a broad introduction to the paper’s topic. For example, a persuasive essay aimed at convincing the reader to take action against global warming might begin with a brief description of what climate change mean...
Knowing how to write a college essay is a useful skill for anyone who plans to go to college. Most colleges and universities ask you to submit a writing sample with your application. As a student, you’ll also write essays in your courses.
Prepare your conclusion of the business essay by drafting the important points you are making on your area of expertise.
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A business plan conclusion is a summary of a business plan's strengths designed to convince the reader of the company's success. Because
What are the key components of a good conclusion? · Restate the main idea of the paper (why you wrote this entire long piece to begin with).
Most business documents need a conclusion that reminds the reader of the writer's key points. Usually a good conclusion will be a paragraph in length, though
Many students hit a wall when it comes to getting the highest band of marks on a business studies essay. Often they are told to analyse and
Having a hard time with writing the conclusion of your business report? This guide will teach you everything you need to know.
How to write better conclusions in business essays. Updated: Sep 3, 2022. The question of what to put in a conclusion has long bothered my students.
Read on to learn what to write in a business essay introduction and conclusion and how to structure a body paragraph perfectly.
5.4 Conclusion. To be successful in sustainable business practices often requires entrepreneurship and innovation. This chapter provides an overview of