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Creating a Logo for Your Small Business
Creating a logo for your small business is a big step in the right direction. Logos are important because they represent your brand and services. It identifies the business quickly. A logo is part of all marketing including business cards, websites, ads, email signatures, social media platforms and business correspondence.
Do your research to see what your competition is doing and if their logos are effective. Search online to see how successful businesses have marketing the services through the use of powerful logos. Through the process, you’ll likely find inspiration to begin defining your best logo and how it should reflect your brand.
There are many types of logos. You might prefer a picture, monogram, wordmark or an emblem for your logo design. A combination logo using one or more of these types is also an option. This can be a subjective decision based on your own preference or you could ask other business professionals their opinion and advice as a guide.
Color, Shape and Font
The next step in creating your logo is choose the design’s color, shape and font. Research indicates that color is the first thing that someone notices. The shape is important as you want to ensure it will fit on various types of marketing materials. The font can evoke professionalism or creativity depending on what suits your business best. The font will be incorporated in other marketing and advertising efforts to be consistent.
When it comes to putting it all together, you might want to enlist the help of a graphic designer or logo design business. This will add expenses but will offer professional services. If you trust your own abilities and want to save money, there are many online programs to assist with creating your own logo.
Give the newly-created logo a trial period before printing marketing materials using it. Place it on social media sites, your websites and email signatures since that won’t incur expenses. Ask friends and business professionals what they think of it. After a test period, tweak the logo for any needed changes. If it’s good to-go as is, move forward with your brand and marketing with confidence.
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