thesis topics on b2b marketing

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Discover the Best Free Lead Generation Tools for B2B Marketing Success

In today’s highly competitive business landscape, generating quality leads is crucial for B2B marketing success. However, finding the right tools to effectively capture and nurture leads can be a challenge, especially for businesses with limited budgets. Fortunately, there are several free lead generation tools available that can help businesses attract and convert potential customers. In this article, we will explore some of the best free lead generation tools that can elevate your B2B marketing efforts.

Mailchimp: Powerful Email Marketing Automation

Email marketing remains one of the most effective ways to engage with prospects and nurture leads. Mailchimp is a popular email marketing platform that offers a free plan with robust features. With Mailchimp, you can create visually appealing email campaigns using customizable templates and track their performance with detailed analytics.

Additionally, Mailchimp’s automation features allow you to set up triggered emails based on actions taken by your subscribers. For example, you can send a welcome email when someone signs up for your newsletter or follow up with personalized content after a user downloads an ebook from your website. These automated workflows save time and increase efficiency in your lead nurturing process.

HubSpot CRM: Streamlined Lead Management

Managing and organizing leads efficiently is essential for any successful B2B marketing strategy. HubSpot CRM is a powerful customer relationship management tool that offers a free version packed with valuable features.

With HubSpot CRM, you can easily capture leads from various sources like website forms or live chat conversations. The platform allows you to track interactions with each lead and categorize them based on their stage in the sales funnel.

Moreover, HubSpot CRM provides insights into lead behavior by tracking email opens and clicks so that you can tailor your communication accordingly. This tool also integrates seamlessly with other HubSpot products like Marketing Hub and Sales Hub, creating a unified system for all your lead generation and management needs.

Canva: Create Engaging Visual Content

Visual content plays a crucial role in capturing the attention of your audience and conveying your message effectively. Canva is a free graphic design tool that offers an extensive library of templates, images, and fonts to create visually appealing content without the need for advanced design skills.

With Canva, you can design eye-catching social media posts, infographics, presentations, and more. By incorporating engaging visuals into your lead generation campaigns, you can increase brand awareness and attract more potential customers.

Google Analytics: Track Website Performance

Understanding how visitors interact with your website is essential for optimizing lead generation efforts. Google Analytics is a powerful free tool that provides detailed insights into your website’s performance.

By installing a tracking code on your website, Google Analytics allows you to track various metrics such as the number of visitors, their demographics, and behavior on specific pages. You can also set up goals to measure conversions and track the effectiveness of your lead generation campaigns.

By analyzing this data, you can identify areas for improvement in your website’s user experience and optimize your lead capture forms or landing pages accordingly. This valuable information helps you make data-driven decisions to enhance your B2B marketing strategy.

In conclusion, these free lead generation tools offer valuable features that can significantly boost your B2B marketing success without breaking the bank. Whether it’s automating email campaigns with Mailchimp or organizing leads with HubSpot CRM, leveraging these tools will help you attract and convert more potential customers effectively. Additionally, creating visually appealing content with Canva and tracking website performance using Google Analytics will further enhance your lead generation efforts. Start exploring these tools today to take advantage of their benefits and drive growth for your business.

This text was generated using a large language model, and select text has been reviewed and moderated for purposes such as readability.

Search for dissertations about: "b2b marketing"

Showing result 1 - 5 of 12 swedish dissertations containing the words b2b marketing .

1. Digital Marketing Strategy : B2B and Stakeholders Communication

Author : Maryam Lashgari ; Klaus Solberg Søilen ; Stefan Stieglitz ; KTH ; [] Keywords : SOCIAL SCIENCES ; SAMHÄLLSVETENSKAP ; SOCIAL SCIENCES ; SAMHÄLLSVETENSKAP ; Digital Media ; Proximity Marketing ; Beacon Technology ; Social Media ; Industriell ekonomi och organisation ; Industrial Economics and Management ; Media Technology ; Medieteknik ; Informations- och kommunikationsteknik ; Information and Communication Technology ;

Abstract : Since digital media entered the business domain, many different tools and platforms have transformed the nature of business communications. This transformation has not been easy, since the journey has been accompanied by challenges from the marketers’ side against the adoption of the new platforms into the firm’s communication channels. READ MORE

2. Incorporating sustainability in supplier relationship management : a study of Swedish manufacturing SMEs

Author : Arash Kordestani ; Luleå tekniska universitet ; [] Keywords : SOCIAL SCIENCES ; SAMHÄLLSVETENSKAP ; SAMHÄLLSVETENSKAP ; SOCIAL SCIENCES ; Marketing ; Sustainability ; Buyer-Supplier Relationship ; Sustainable Purchasing ; Sustainability Performance ; Corporate Social Responsibility ; Industriell Marknadsföring ; Hållbara inköp ; hållbarhetsprestanda ; B2B ; Industrial Marketing ; Industriell marknadsföring ;

Abstract : "The future belongs to those who give the next generation reason for hope" (Pierre Teilhard de Chardin; 1881-1955). This hope may rely on sustainable development and sustainability of corporations. Corporations have found that one way to achieve sustainability is to establish it in cooperation with their suppliers. READ MORE

3. Going Above and Beyond : An Assessment of Paying it Forward Behaviour in the B2B Marketing Context

Author : Maria Theresa Eriksson ; Tim Foster ; Esmail Salehi-Sangari ; Julie Tinson ; Luleå tekniska universitet ; [] Keywords : SOCIAL SCIENCES ; SAMHÄLLSVETENSKAP ; SAMHÄLLSVETENSKAP ; SOCIAL SCIENCES ; Paying it Forward ; Ecosystem Citizenship Behaviour ; Employer Branding ; Generalised Social Exchange ; Ecosystems ; Paying it Forward Mindset ; B2B Marketing ; Kindness ; Helping Behaviours ; Industrial Marketing ; Industriell marknadsföring ;

Abstract : Helping behavior and other acts of kindness are important in the business context as they lead to numerous positive outcomes for organizations and individuals and they can help form the foundation needed for meeting organizational goals. Acts of kindness can have a multiplying effect which can be achieved by kindness being paid back to the individual who conducted the act of kindness or paid forward to others. READ MORE

4. Industrial marketing communication : A (r)evolutionary journey from marketplace to marketspace

Author : Tim Foster ; Luleå tekniska universitet ; [] Keywords : SOCIAL SCIENCES ; SAMHÄLLSVETENSKAP ; SAMHÄLLSVETENSKAP ; SOCIAL SCIENCES ; Industriell marknadsföring ; Industrial Marketing ;

Abstract : This thesis looks back over a ca 10-year period, 1994 - 2005, on the use of marketing communication tools in industrial markets. The year 1994 is significant in two ways: First, it was the year I was hired as a doctoral student at Luleå University of Technology in Sweden. READ MORE

5. Making B2B Sales Interactions Valuable - A Social and Symbolic Perspective

Author : Lena Hohenschwert ; Institutet för Ekonomisk forskning ; [] Keywords : SAMHÄLLSVETENSKAP ; SOCIAL SCIENCES ; SAMHÄLLSVETENSKAP ; SOCIAL SCIENCES ; Value Creation ; B2B Marketing ; Sales Interactions ; Symbolic Interactionism ; Selling ;

Abstract : Salespeople’s work has always been regarded a crucial contributor to businesses’ value creation by researchers and practitioners alike. As tangible products are not at the core of interactions between salesperson and customer in the context of services-based or non-standardized markets, sales’ role is assigned greater influence in the understanding, creating and delivering of customer value. READ MORE

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100+ Latest Dissertation Topics In Marketing

Post By Admin On 24, Mar

The field of marketing is expanding daily with the development of dimensions resulting from technological advancements. In this article, we will provide you with a list of diverse marketing dissertation topics for free, which you can use for writing your thesis or dissertation. While selecting these topics, we have considered the effectiveness and relevance of these marketing dissertation topics to your field of study. These topics are the ones which will help you contribute greatly to your field of research.

Marketing itself is a vast field so, we asked our pro writers at the dissertation writing services department to suggest topics in the most common subdomain of marketing where students need topics most commonly such as Influencer marketing, Social Media Marketing, Consumer Behavior marketing, International Marketing, Digital Marketing And B2B marketing.

Read on; you may find the most suitable dissertation topic in your specific area of interest in Marketing.

Best 20+ Free Influencer Marketing Dissertation Topics in 2023

We carefully handpicked the following marketing dissertation topics to assist you in picking the appropriate one for your thesis. The list of the topics is mentioned below:
To study the effect and implications of social media campaigns on consumer attitudes toward the brand
To analyse the success of the Black Friday sale strategy to drive and enhance sales
To what extent and limit does influencer marketing facilitate the increase in sales?
A systematic literature review on factors influencing and impacting the buying decisions of Generation Z
Effect and Implications of E-marketing on consumer decisions in the Case of the luxury industry in the Middle East
A comparison of traditional vs digital marketing taking consumer's perspectives into consideration
Effect and Implications of technological disruption on marketing activities and Processes
How are search engines contributing to the success and development of e-commerce?
Effect and Implications of relationship marketing on consumer memberships and Loyalty
The extent and limit to which loyalty schemes influence customer satisfaction in the retail industry
Does technology-driven customer engagement result in better customer satisfaction?
How do the latest companies build brand equity through celebrity endorsement in the fashion industry?
Do customers respond differently to digital and direct marketing?
The extent and limit to which belief, religion, and values have an effect and impact on marketing in the world
Effect and Implications of customer-centric marketing strategies in achieving sustainable growth
How does integrating the automated services facilitate interactions and the Internet of Things to create optimal value?
The study of the relationship between innovation, creativity, and strong brand image
Examining and studying the importance of social marketing for youngsters
The study of the implementation of game theory in successful branding
The leading role of social networking sites in redeveloping the brand image
Is it mandatory to use influencer marketing to achieve marketing goals?
The leading concept of colour psychology and its effect and implications on marketing
The study of key factors to achieve sustainability differentiation in the Zero-zero-zero world. In the case of automobiles.
Discussing the role of culture in the relationship between consumer purchasing behaviour and celebrity endorsements.
An evaluation and analysis of consumer preference trends in purchasing plant-based meat among non-vegans

A list of 23 Social Media Marketing Dissertation Topics In 2023:

Are you on the quest to find the best social media marketing dissertation topics you are your thesis? Finding relevant topics is difficult, but we have made it easy. Following is a list of 23 social media marketing dissertation topics in 2023:

How has social media changed and altered branding techniques?
Do brand popularity and fame on social media translate into real customers?
Developing an effective and efficient social media marketing strategy
How is a product/service consumer turned into a product by marketers?
Discussing the role of social media - A boon for young start-ups
An analysis of Traditional marketing vs New age marketing
How is customers' personal information used to serve targeted ads on social media platforms?
A discussion about whether social media makes companies more responsible for customers or not.
How can available resources be used to influence trends?
How are the current companies that don't use social media marketing surviving?
Effect and Implications of social media on a young mind
How does trending syndrome affect and impact the self-esteem of users?
Why is securing validation on social media so important for the young generation?
Do social media successfully create a false sense of fame?
Why are social media and suicide being linked increasingly in today's world?
Social media helped in reducing the stigma attached to depression: an analysis.
How did social media provide mental support to people stuck alone during the COVID-19 lockdown?
How does cyberbullying affect and impact the confidence of young people?
Social media can induce an inferiority complex among people: a discussion.
Can television news survive the YouTube storm?
How do the current subscription-based media models get boosted by social media?
Social media has reduced the cost of news gathering: an extensive discussion.
How is social media making people more opinionated and less informed in this age?

A List of 11 Marketing Dissertation Topics in Consumer Behaviour:

These consumer behaviour dissertation topics are innovative, fresh and original. You can use any of the below marketing dissertation topics to write a thesis:

What could be the requirement and needs of people in different geographical areas?
How do the people of one region vary from that of others in their product and services requirement?
What should be considered while analysing consumer behaviour about a particular service or product based on geographical conditions?
How geographical variations change the needs and wants of people.
Why is it crucial to analyse public interest in your product based on the topography of their regions?
How far has consumer behaviour analysis helped people in business flourish and prosper their business?
What are the basic needs and data that a person must consider to analyse a consumer's behaviour?
What difficulties do linguistic barriers have during consumer behaviour analysis?
Discuss the basic principles of consumer behaviour based on their location on the physical map.
Can we operate a successful business without analysing the needs of our consumers?
How does the customer activities tracker play a substantial role in knowing the interest of your consumers?

A List of 10 Researchable International Marketing Dissertation Topics 2023:

Do you need the best international marketing dissertation topic to write a dissertation ? Here is an extensive list of the ten best researchable international marketing dissertation topics in 2023:

What are the incentives and intentions behind support programs for corporations to keep the customers engaged in the long series?
To what degree does Caffe Nero's app help develop consumer allegiance?
How and why can communication marketing be used to entice new clients through social elements?
How does production variety impact policy patriotism among high and low-contact producers?
Can leisure goods merchants avoid obstacles and barriers by replacing bolt-in clients with different benefits and products?
How do entrepreneurs deal with polygamous behaviour among users?
Computerised communication economics in the age of COVID-19: Analyse the magnitude of personalisation and customisation.
Investigating and studying the relationship between observed risk and brand investment: A study of correlation of department store retailers in the UK.
How does modernisation affect and impact customer brand resonance? A detailed process study of reception brands forced to innovate due to COVID-19.
Do buyers figure out a company's brand benefits and advantages? The process study of Starbucks vs McDonald's.

A List of 17 Best And Genuine Digital Marketing Dissertation Topics In 2023:

Here is a list of the 17 best and most genuine digital marketing dissertation topics in 2023:

How does the value of things that impact wire trade differ, corresponding to the amount type in the works trade in the UK?
Do consumers respond negatively to low and high-term actions in an aggressive networked status? The process study of wire record deals.
In what aspects do available wire conversation areas affect users' return to direct selling promotions in civil form sets?
The analysis of the power of vision brands' direct selling via YouTube
How does the telemarketers' community (tone) impact consumer feedback in a more diversified global business situation?
Do users learn how to care for themselves from dishonest direct selling ploys used by civil forms advertising firms?
How do smart evinces help companies increase sales?
Can social media affect and impact consumer behaviour? If so, how?
Why are pop-up advertisements important to increase reach?
How the internet is playing a significant role in identifying the heavier consumer
How are influencers altering the scenario of online marketing?
What is the best possible way to maximise the ratio of the rate?
How automated service interaction impacts small and big companies?
How is the psychology of the customer impacting digital marketing?
Discuss some of the common blunders with email marketing.
How do landing pages impact marketing? What needs to be considered, and what needs to be rejected?
A detailed study on evaluating the belief of marketers in online marketing to draw customers

List of 19 B2B Marketing Dissertation Topics That You Can Use In 2023:

Are you stuck in finding the best b2b marketing dissertation topic to write a dissertation on? Worry no more; we will provide you with a list of b2b marketing dissertation topics with a broader research scope in 2023. Here is the list of such topics:

Study of altering Marketing Management: what are the new models, functions, techniques and processes?
Making the Idea Organisation: Using anticipated control to set up brand advantage, develop leads, and interest clients.
Getting to Adore the Data Burst. Carrying out the potential of analytics for enhanced planning, margin control, and outcome.
Establishing the B2B Social Buyer. Drawing up the appropriate commerce difference between conventional customs and the new civil user.
Study of Sales Channel Enablement. Increasing the effect and impact of your portfolio of enablement movements across direct and ancillary demand channels.
Review of Next Generation Account-Paltry Commerce. Developing and establishing the model, mix, and workforce across the full businesses and distribution cycle.
Influence and impact of Digital Marketing on Brand Promotion and Positioning.
Study of the innovation of digital marketing management in B2B markets.
The Effect and impact of social media and its influence on Consumers' buying behaviour in the UK
The significance and value of pop-up ads in increasing the online sales of eCommerce stores in the UK
A comprehensive analysis of the consumer purchase decision and identifying the effect and impact of the internet in bringing a dynamic shift
The emerging role of celebrities and influencers in changing the online marketing world
The effect and implications of mobile NFC and smart payment options on the enhancement of digital marketing sales in the UK
How do popular landing pages convert visitors into customers? A detailed and extensive study of landing page management.
A deep investigation of the 4 P's of marketing and how they help the branding process
The Significance and importance of colour psychology in Affecting the purchase decision of online consumers in the UK
An extensive analysis of consumer psychology and its role in digital marketing
An in-depth and detailed study of the factors in purchasing an online store. An evaluation of the human trust mechanism.
The effect of email marketing in creating new customers for B2C businesses in the UK

Conclusion:

In this article, we have provided you with an extensive list of marketing dissertation topics in various domains of study. These dissertation topics are original, unique and fresh for thesis writing in 2023. However, our dissertation topics help will be happy to assist you in finding a dissertation customized to your interests and requirements.

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370+ Best Marketing Research Topics & Ideas for Students to Consider

Table of contents

Ever had that brain-freezing moment where you're staring at a blank page, desperately hunting for that perfect marketing research topic? We've all been there. Welcome to your new cheat-sheet – a collection of unique, compelling, and downright cool marketing research paper topics.

This isn't your standard list. We've gone beyond the beaten track, exploring the wild frontier of marketing, from neuromarketing mysteries to influencer insights. We've broken it down into digestible sections, so you can dive straight into your area of interest or academic level. Go ahead, check out these marketing research topics for papers and dissertations to make your next project shine!

What Are Marketing Research Topics?

In its simplest form, marketing is all about telling a compelling story to your audience. It's how businesses communicate the value of their products or services to customers, intending to promote and sell them. Yet, it's not just about selling. Marketing also involves understanding customer needs, crafting solutions to meet these needs, and building relationships that result in customer loyalty.

Now, when it comes to marketing research topics, you'll find an expansive universe of possibilities, each as diverse as the next. You might explore how to position your product to maximize impact or delve into the powerful online strategies that can make your brand viral. Or, you could examine the psychology behind consumer behavior, understanding what drives people to buy one product over another.

These are just a handful of the abundant marketing topics you can encounter. Now let’s see what branches they are divided into.

Branches of Marketing Topics

Before you choose any marketing research topic idea, let’s figure out the main branches of this field. Here are the buckets they fall into:

Strategic marketing: This is the art of planning with a long-term view. Topics here could cover competitive positioning, market segmentation, or establishing a unique selling proposition.
Digital marketing: This direction is all about reaching customers online. You might explore search engine optimization, email marketing campaigns, or the effectiveness of different digital advertising strategies.
Social media marketing: This branch leverages social platforms to engage customers. Marketing topics here could revolve around the role of influencers, the power of user-generated content, or the impact of social media on brand perception.
Content marketing: This revolves around creating valuable content for customers. Here, you could delve into the importance of storytelling, how to create compelling blog posts, or the effectiveness of video marketing.
Consumer behavior: This branch focuses on understanding what drives consumers. You might examine factors influencing buying decisions, the psychology of consumer choice, or trends in consumer behavior.

How to Choose a Marketing Research Topic?

Choosing the right marketing research paper topic is crucial for a couple of reasons. Firstly, a good topic can keep you motivated throughout your study. It can be the difference between seeing your research as a chore or an adventure. Secondly, a well-chosen topic can contribute to the field, spark discussions, or even influence marketing strategies.

So, what makes a marketing research topic good? Most importantly, it should be an area of interest that excites you and piques your curiosity. Researching something you don't care about won't bring out your best work. Also, make sure the topic is relevant – check if it fits into the current research landscape or challenges existing knowledge. Last but not least, ask yourself if the topic is manageable within the scope of your assignment and resources.

With these criteria in mind, let's see how to select the right marketing research topic. Below are some valuable suggestions from our thesis writing service :

Begin research Get familiar with the field by reading up on the latest publications and material. Note down all ideas for later reference.
Identify your interest area Start by asking yourself what aspect of marketing excites you most. Is it the psychology of consumer behavior, the analytics of digital marketing, or the creative aspects of content marketing?
Examine current trends Stay updated with the latest developments in the marketing field. Read industry reports, blogs, or news to identify hot topics or emerging trends.
Find a gap Look for questions that haven't been sufficiently answered or areas that need more exploration. This could be a unique perspective on an existing topic or an entirely new question.
Consider practicality Make sure your topic is feasible to research. Do you have access to the necessary resources, data, or tools?

Remember, choosing the right topic is a journey, one that requires time, exploration, and sometimes, a bit of trial and error. Don't rush it, savor the process, and you'll end up with a great topic. But in case you are stuck, we developed a list of potential research topics in marketing – all worth attention.

List of Marketing Research Topics & Ideas

We've collated a captivating list of marketing research paper topics, perfect for igniting your curiosity and sure to impress your professors. Remember to align your chosen topic with your course requirements to ensure it's the perfect fit. Let's dive in!

Engaging Gen Z through social media marketing.
Challenges and opportunities in influencer marketing.
Ethical boundaries in digital advertising.
Rise of voice search: Impact on SEO.
Sustainable marketing: Beyond a trend?
Navigating cultural differences in international marketing.
AI and personalization in digital marketing.
Consumer behavior in online vs. offline shopping.
Impact of viral marketing on brand awareness.
Neuromarketing: Exploring the consumer's mind.
The role of AR and VR in enhancing consumer experience.
Branding in the age of social movements.
Efficacy of content marketing in B2B sectors.
Emotional marketing: Manipulation or genuine connection?
Privacy concerns in data-driven marketing.

Good Marketing Research Topics

Eager to dive deeper into the world of marketing? Here are more fresh and exciting marketing project topics. Each is poised to offer intriguing insights and comes with plenty of data to fuel your arguments. Get ready to explore!

Measuring the impact of customer reviews on sales.
Gamification as a marketing strategy: Pros and cons.
How color psychology influences branding?
Experiential marketing: A new customer engagement strategy.
How does social responsibility improve brand image?
Celebrity endorsements: Effective or outdated?
Ethical implications of neuromarketing.
Green marketing: Just a trend or a sustainable strategy?
Impact of humorous advertising on brand recall.
Local SEO strategies for small businesses.
How storytelling boosts content marketing success?
Role of AI in predicting consumer behavior.
Effects of scarcity tactics in e-commerce.
Mobile marketing trends shaping the future.
Impact of data privacy regulations on digital marketing.

Interesting Marketing Research Topics

Looking for a theme to add a dash of intrigue to your research? Explore this list of market research topics guaranteed to spark curiosity and foster insightful discussions.

Using virtual reality for product demonstrations.
Impact of emotional appeals in advertising.
How does nostalgia influence consumer choices?
Role of chatbots in improving customer service.
Leveraging user-generated content for brand promotion.
Social media's role in crisis management.
Role of big data in personalized advertising.
Is there a backlash against intrusive online ads?
Psychology behind successful loyalty programs.
Impact of culture on global advertising strategies.
Influencers vs. celebrity endorsements: Which is more effective?
Ethical implications of predictive analytics in targeting consumers.
Effectiveness of cause marketing in boosting sales.
Role of augmented reality in enhancing shopping experiences.
Strategies for improving online customer engagement.

Best Marketing Research Topics

What sets outstanding marketing research projects apart? They should be relevant, intriguing, and offer new insights. With that in mind, we've compiled the best research topics in marketing that tick all these boxes. Ready to make your research truly outstanding? Dive in!

Influence of virtual reality on consumer experiences.
Power of storytelling in brand building.
How does sustainability shape consumer choices?
Impact of memes on online brand promotion.
Role of blockchain in ensuring ad transparency.
Emotional intelligence in customer service: Is it crucial?
Does user-generated content boost trust in brands?
Social media's impact on body image: A concern for advertisers?
Role of data analytics in shaping promotional strategies.
Ethics in advertising: How far can shock tactics go?
Evolving consumer expectations in the era of personalization .
What drives the success of viral ads?
How does color influence brand recognition ?
Impact of artificial intelligence on consumer data collection.
Strategies to counter negative publicity on social media.

New Research Topics in Marketing

As an ever-evolving field, marketing constantly introduces new areas to investigate. It's vital to keep abreast of the latest trends to discover untapped research topics. To help you stay ahead of the curve, here are brand new marketing research topic ideas, each one reflecting innovations in the field.

Role of voice assistants in shaping buyer behavior.
Exploring the ethics of using AI in advertising.
Omnichannel retailing: A shift in consumer shopping experience?
Role of podcasts in influencing consumer behavior.
How does virtual reality reshape shopping experiences?
Personalization vs. privacy: A growing concern in digital advertising?
Use of drone technology for product delivery.
Impact of artificial intelligence on customer segmentation.
Role of chatbots in e-commerce: Do they enhance customer satisfaction?
How does mobile payment influence consumer buying behavior?
Influencer marketing in the age of fake followers.
The rise of shoppable posts in social media.
Exploring the potential of augmented reality in product visualization.
How do data breaches affect brand trust?
Impact of social media algorithms on content visibility.

Controversial Topics in Marketing

Struggling to come up with an interesting research topic on marketing? Consider exploring controversial marketing ideas. These themes can help you to spark heated debates and draw attention from your tutor. Below are a few fantastic controversial marketing topics to write about.

And don't forget, you can pick a topic and entrust it to a professional essay writer online . Our experts can conduct thorough research and deliver top-quality work, no matter how complex the subject. Take your pick and let our professionals do the heavy lifting for you!

Has the rise of ad-blockers signified failure in digital advertising?
Deceptive marketing tactics: Where is the line drawn?
Does native advertising compromise journalistic integrity?
Ethical dilemmas of data mining in personalized marketing.
Use of sexual imagery in advertising: Effective or exploitative?
Neuromarketing: Intriguing science or manipulative strategy?
Are shock tactics in advertising crossing the line?
Role of consumerism in environmental degradation.
Negative impacts of beauty standards perpetuated by ads.
Is manipulation an inherent part of marketing?
Stereotypes in advertising : Harmless categorizing or dangerous bias?
Social media marketing to children: Ethical or exploitative?
Are privacy concerns leading to a decline in personalized advertising?
Does influencer marketing promote unrealistic lifestyle expectations?
Is greenwashing a consequence of sustainability trends in marketing?

Marketing Topics & Ideas for Students

Are you searching for marketing topic ideas tailored to your academic level? You're in the right place! In the following sections, you'll discover multiple marketing essay topics and research ideas organized according to various levels of study. Scroll down, find your academic level, and start exploring!

Marketing Research Topics for College Students

College is a time for exploration and growth, and what better way to study this niche than with some thought-provoking marketing research ideas for college students? Take a look at these titles suitable for a college-level understanding, yet engaging enough to fuel your curiosity.

Subliminal advertising : Myth or reality?
Impact of music in retail environments on consumer behavior.
The role of humor in successful ad campaigns.
Exploring the 'Fear of Missing Out' (FOMO) effect in event marketing.
Push vs. pull marketing strategies : Which works better?
Marketing campaigns that changed public opinion.
Celebrity scandals: A death knell for brand image?
Influence of packaging design on purchase decisions.
The role of color psychology in food marketing.
Impact of customer relationship management (CRM) on customer loyalty.
Are loyalty programs effective in retaining customers?
The role of social proof in online sales.
How cultural factors influence buying decisions.
Word-of-mouth marketing in the digital age.
The effect of customer service quality on brand loyalty.

Marketing Research Topics for University Students

As a university student, you're expected to tackle more complex tasks. So, we've curated a list of advanced marketing research ideas, perfect for a university level understanding.

How globalization shapes brand strategies.
Is corporate social responsibility just a trend or a necessity?
The influence of economic downturns on consumer behavior.
Emotional connections: Are they key in fostering customer loyalty?
Understanding the ' Halo Effect ' in brand perceptions.
Lessons learned from cross-cultural promotional blunders.
Exploring the psychology behind pricing strategies.
The role of neurolinguistic programming in persuasive messaging.
How sensory experiences enhance customer interactions.
Nudging consumer behavior: Is it ethical?
The impact of data analytics on strategic decision-making.
Unraveling the gender stereotypes present in commercials.
Assessing the effectiveness of ambush promotional strategies.
How does ethical branding improve a company's image?
Tracing the evolution and impact of guerrilla promotional strategies.

Marketing Research Topics by Category

As promised, we've meticulously organized an array of marketing topics for a research paper into specific categories for your convenience. Whether you're interested in digital marketing, consumer behavior, or any other subfield, just scroll down. Below, you'll find our comprehensive collection, each with a selection of field-specific marketing research paper ideas.

Digital Marketing Research Topics

Digital marketing revolves around promoting and selling products or services using digital platforms. As this domain continues to grow, it opens up a multitude of unique research avenues. Let's uncover some digital marketing topics to discuss:

Role of artificial intelligence in customer segmentation.
Does video content really boost online engagement?
Potential of augmented reality for product visualization .
Understanding consumer trust in online reviews.
Effectiveness of mobile apps in customer retention.
Future of email promotion in social media era.
Role of SEO in driving organic traffic.
Impact of page loading speed on bounce rates.
Online sales: Does free shipping enhance conversion rates?
Influencer collaboration vs paid advertising : What offers better ROI?
Impact of personalization on e-commerce conversion rates.
Importance of responsive design in user experience.
Is social proof essential for online sales conversion?
Podcasts as a promotional tool: How effective are they?
Evolution of privacy laws and its impact on online data collection.

Strategic Marketing Research Problems Topics

Strategic marketing deals with setting goals, deciding on actions to achieve these goals, and mobilizing resources to execute the actions. It requires a thorough understanding of market trends, competitive landscapes, and consumer behavior. Take a glance at these topics in marketing that explore various problems and challenges in this subfield:

Impact of poor internal communication on marketing strategy.
Aligning brand identity with customer perceptions.
Challenges in establishing a global brand strategy.
Role of competitive intelligence in shaping business strategy.
Impact of poor customer service on brand loyalty.
Mergers and acquisitions.
Role of organizational culture in strategy implementation.
Navigating the risks of product diversification.
Coping with increased price competition in saturated markets .
Impact of supply chain disruptions on product availability.
Overcoming barriers in implementing green business practices.
Strategies for maintaining brand relevance in fast-paced markets.
How does a changing regulatory environment impact strategy formulation?
Importance of innovation in maintaining a competitive edge.
Balancing profit margins and customer satisfaction in pricing strategy.

Social Media Marketing Research Paper Topics

It’s hard to imagine our life without social media. It has revolutionized the way we communicate and interact with one another. In this regard, there are a bunch of research topics on marketing for students who need to write a social media essay or paper.

The rise of TikTok: Understanding its business appeal.
How does Instagram's 'Shop Now' feature affect consumer behavior?
The role of LinkedIn in B2B lead generation.
Assessing the influence of Twitter's character limit on message effectiveness.
Exploring Facebook's 'Reactions' and their impact on brand engagement.
Potential of Pinterest for visual brand storytelling.
Snapchat's 'Story' feature: A boon for experiential branding?
The impact of YouTube influencers on purchase decisions.
Understanding the role of social listening in reputation management.
Virality on social platforms: A calculated strategy or pure luck?
Live streams as a tool for real-time audience engagement.
The ethics of social media data mining.
User-generated content: An untapped branding tool?
Role of social platforms in crisis communication.
Analyzing the popularity of unboxing videos on social media.

>> More ideas: Social Media Research Paper Topics

Content Marketing Research Topic Ideas

Content marketing is all about creating, publishing, and distributing content for a targeted audience. It's about storytelling, providing valuable information, and building relationships with customers. Here are some fascinating content marketing topics for research:

Evaluating the impact of blog posts on SEO.
Long-form vs short-form content: What's more engaging?
Infographics: A tool for simplifying complex information.
Podcasts: A rising star in information dissemination?
Understanding the role of eBooks in lead generation.
Is interactive content the future of customer engagement?
Webinars: Are they still relevant in the age of short videos?
White papers: Their influence on decision-making in B2B.
How does user-generated content shape brand perception?
The rise and role of meme culture in content strategy.
Storytelling in branding: Fad or fundamental?
Exploring the trend of episodic content in audience retention.
Role of content curation in demonstrating industry thought leadership.
Using case studies as social proof in conversion strategy.
The impact of voice search on content creation.

Marketing Research Topics in Consumer Behavior

Consumer behavior explores how individuals, groups, and organizations select, use, and dispose of goods, services, or ideas. It seeks to understand the decision-making processes and what influences them. Consider these topics of marketing and consumer behavior:

Environmental concerns and their role in purchase decisions.
Family influence on children's brand preferences.
Celebrity endorsements and their impact on consumer trust.
Psychological triggers and implications of impulse buying.
Loyalty programs and their influence on repeat purchases .
Brand image and its effect on product evaluation.
Role nostalgia plays in purchase decisions.
Psychology behind buying 'limited edition' items.
Color and its impact on consumer perceptions and behaviors.
Music's influence on shopper mood and behavior in stores.
'Made locally' label's effect on consumer choice.
Fear of missing out (FOMO) in online buying.
Customer reviews and their impact on online shopping behavior.
Social media's influence on body image and related product choices.
Paradox of choice: More selection leading to less satisfaction?

B2B Marketing Project Topics

Business-to-business (B2B) marketing focuses on selling products or services to other organizations. This subfield offers a range of topics related to marketing research. Take a look at some of our suggestions:

Impact of digital transformation on business sales.
LinkedIn's role in lead generation for businesses.
Efficacy of email marketing in business transactions.
Chatbots: Enhancing customer service in business marketing?
Necessity of personalization in business marketing.
Influence of webinars in generating leads for businesses.
Understanding influencer marketing in a business context.
Ethical issues in data collection for business marketing.
A deep-dive into account-based marketing strategies .
Role of predictive analytics in business marketing.
Marketing strategies designed for small businesses.
Overcoming challenges in business branding.
Efficacy of content marketing in a business context.
Implications of GDPR on business marketing.
Emerging trends in business marketing.

>> View more: Business Topics to Write About

International Marketing Research Topics

International marketing focuses on understanding and responding to global opportunities. It requires a more extensive research approach with an eye towards cultural, political, and economic developments outside the home country. Explore these international market research ideas for papers:

Cultural nuances and their impact on advertising strategies.
Cross-border e-commerce: Growth and challenges.
Exploring the role of localization in global branding.
Understanding tariff wars and their impact on marketing strategies.
Influence of political climate on international marketing decisions.
International public relations: A comparative study.
Social media and its role in global product launches.
A study of emerging markets and their attractiveness for marketers.
International consumer behavior: Similarities and differences.
Localization vs. standardization in global marketing.
Case study: Successful global rebranding campaigns.
Impact of Brexit on European marketing strategies.
Green marketing practices across the globe.
International market segmentation and targeting strategies.
International marketing ethics: A cross-cultural analysis.

Real Estate Marketing Research Topics

Real estate marketing involves understanding and responding to the needs of potential buyers, sellers, and investors in the property market. Go through these project topics in marketing related to real estate research:

Marketing luxury apartments: Challenges and solutions.
Selling residential properties in a buyer's market.
How social media influences property buying decisions.
Effectively marketing rental properties in competitive markets.
Marketing strategies for eco-friendly homes.
Role staging plays in promoting properties.
Drones: The new trend in real estate showcasing.
Advertising strategies in rapidly urbanizing areas.
Promoting properties through influencer partnerships.
Customer reviews' impact on online property listings.
Neighborhood branding's influence on real estate sales.
Online vs offline property promotion: A comparative study.
Comparing marketing strategies: Luxury versus budget properties.
Marketing properties during economic downturns.
Digital marketing best practices for property agents.

Marketing Research Paper Topics in Distribution

The world of distribution is multi-layered and complex, intertwined with other key areas like logistics, supply chain management, and marketing. It's about ensuring products get into the hands of customers efficiently. Investigate this exciting area with these research topics in marketing field.

Impact on sales: Direct vs indirect distribution methods.
Influencing factors in selecting distribution channels.
E-commerce's revolutionizing role in product distribution.
Case study: Successful distribution strategies in retail.
Drones and future delivery systems: A feasibility study.
Role big data plays in optimizing distribution channels.
How sustainable practices influence distribution strategies.
Importance customer convenience plays in distribution planning.
Overcoming distribution challenges in rural areas.
Examining the relationship: Distribution strategies and market share.
AI's role in streamlining distribution processes.
Omnichannel distribution: A necessity or a luxury?
Importance distribution planning plays in new product launches.
Distribution's role in creating a competitive advantage.
Changes in distribution strategies due to the pandemic.

Neuromarketing Research Topics

Neuromarketing focuses on how psychological, cognitive, and emotional processes affect consumer behavior. It combines neuroscience with traditional marketing research for a deeper understanding of decision-making processes. Here are some interesting neuromarketing topics:

Influence of colors on consumer decision making.
How product placement impacts buying behavior.
Emotional triggers in advertising: An analysis.
Consumer responses to sensory branding .
Impacting purchase decisions with visual illusions.
Role of auditory cues in product preference.
Influence of olfactory cues on consumer behavior.
Celebrity endorsements and neural responses.
Comparing digital vs. physical shopping experiences: A neuromarketing perspective.
Effects of negative emotion on impulse buying .
Role neurolinguistics plays in shaping consumer opinions.
Neuromarketing strategies for personalized advertising.
Video vs. image ads: A comparative neuromarketing study.
Assessing effectiveness of humor in ads: A neuroscientific approach.
How storytelling in marketing sways the consumer's brain.

>> View more: Psychology Paper Topics

Influencer Marketing Topics for Research

Influencer marketing blends social media and advertising. It's an evolving field, ripe for research. We invite you to check these compelling research paper topics about marketing and influencers:

Measuring return on investment in influencer marketing.
How micro-influencers impact small business growth.
Authenticity versus promotion: Striking a balance.
Ethics in influencer marketing: A critical review.
Power social media influencers hold over consumer behavior.
Video blogging and brand visibility.
Effect of influencer-led contests on audience engagement.
Does influencer reputation affect brand perception?
Celebrity versus non-celebrity influencers: Who wins?
Impact of influencer gender on audience engagement.
Fashion influencers and their role in brand awareness.
Fitness influencers: Inspiring or creating pressure?
Role influencers play in promoting sustainable products.
Influencers and crisis management: A case study approach.
Influencer partnerships: Temporary boost or long-term gain?

Ethical Marketing Research Paper Topics

Ethical marketing revolves around the principles of honesty, fairness, and responsibility in advertising practices. With an increasing emphasis on business ethics, research in this area can yield insightful findings. Consider these awesome research paper topics related to marketing and ethics:

Honesty in advertising: A lost art?
Exploring fairness in competitive marketing practices.
Corporate social responsibility: Marketing strategy or ethical obligation?
Greenwashing: Misleading environmental claims in advertising.
Privacy and data collection: An ethical debate.
Ethical implications in children's advertising.
Body positivity and marketing: Strides and stumbles.
Cultural sensitivity in international marketing campaigns .
Animal rights and marketing: Exploring ethical considerations.
Influence of ethical claims on consumer perception.
False advertising: Consequences and solutions.
Ethical dimensions in influencer partnerships.
Human rights issues in marketing.
Health claims in food advertising: Fact or fiction?
Role of ethics in pharmaceutical marketing.

Integrated Marketing Communication Research Topics

Integrated Marketing Communication (IMC) blends different promotional tools to deliver clear, consistent, and compelling messages. IMC is crucial for brands to create unified customer experiences. Here are original, attention-grabbing integrated marketing communication topics for research :

Role of social media in IMC strategy.
IMC impact on customer loyalty.
Public relations in an IMC context.
Online-offline IMC strategies: A comparative study.
Influencer endorsements in IMC: Effectiveness assessment.
IMC in non-profit organizations: An exploratory study.
Impact of IMC on brand equity.
Event sponsorship in IMC plans.
IMC strategy for launching new products.
Role of IMC in crisis management.
Digital transformation and its influence on IMC.
IMC in enhancing customer relationships.
AI and IMC: A synergy exploration.
IMC for sustainable product marketing.
Evaluating IMC success: Metrics and measurement methods.

Marketing Analytics Research Topics

Marketing analytics employs data and metrics to measure the success of marketing initiatives, enabling informed business decisions. Here are groundbreaking topics that offer intriguing insights into marketing analytics:

Social media data: A gold mine for marketers?
Predictive analytics in customer retention strategies.
Quantifying influencer marketing: Metrics that matter.
Role of big data in personalized branding.
Real-time analytics in optimizing marketing campaigns.
Analytics in content marketing: Determining success.
AI-powered marketing analytics: Boon or bane?
Sentiment analysis in brand perception.
Location-based analytics in mobile branding.
Web analytics: Decoding customer online behavior.
Customer segmentation through data analytics.
ROI calculation in digital marketing.
Analyzing customer journey with cross-channel analytics.
Leveraging analytics for email marketing.
Voice search analytics: Future brand promotion tool?

Sport Marketing Topics to Write About

Sport marketing involves promoting teams, games, and related products to fans and broader audiences. It's an exciting field, mixing passion, business, and competition. Explore these sports marketing related topics if you are interested in this field:

Social media's role in popularizing sport events.
Fan engagement in a digital age.
Impact of athlete endorsements on brand perception.
Sustainability initiatives in the sports world.
Leveraging virtual reality for improved fan experiences.
Esports' influence on traditional sports promotion.
Strategy shifts for supporting women's sports leagues.
Analyzing the dynamics of sports sponsorship deals.
Successful merchandising tactics for sports teams.
Team performance and its influence on merchandise sales.
Sports events as a tool for promoting tourism.
Accessibility in sports venues: Implications for fan inclusion.
Personal branding strategies for athletes.
Controversy's role in athlete endorsements.
Mobile trends shaping the sports industry.

Extra Marketing Research Paper Topics

Couldn't find a fitting topic in marketing? Don’t worry! We added some more ideas to choose from. Below are some additional topics you might like. Let’s continue your research on marketing topics together.

Marketing Presentation Topics

Presentations on marketing concepts can illuminate the strategies behind successful advertising campaigns, brand positioning, and customer engagement. These unique and original topics will provide an interesting spin on conventional marketing subjects:

Humanizing artificial intelligence in customer relations.
Role of silent films in modern advertising.
Using quantum computing to optimize marketing efforts.
Neural networks in predicting consumer behavior.
Astral marketing: Leveraging astrology in branding.
Biophilic elements in retail space design.
Gamification in non-gaming brand experiences.
Marketing possibilities in metaverse.
Cybersecurity's influence on digital consumer trust.
Marketing potential of brain-computer interfaces.
Implementing circular economy principles in product promotion.
Micro-moments: Capitalizing on instant decision making.
Haptic technology's potential in experiential marketing.
Role of digital twins in customer profiling.
Impact of space tourism on brand partnerships.

Marketing Thesis Topics

Are you about to write a thesis or dissertation? Consider these pro-level marketing topics for thesis and dissertations:

Emotional algorithms: Predicting consumer behavior through AI.
Phygital retail : Blending physical and digital shopping experiences.
Impact of blockchain technology on consumer trust in digital marketing.
Sensory branding in virtual reality environments.
Leveraging neuromorphic engineering for personalized marketing.
Ethical implications of using deepfake technology in advertising.
Quantum computing's potential impact on big data analytics.
The role of immersive technology in shaping luxury brand experiences.
Micro-personalization: Exploring marketing's hyper-customized future.
Bio-adaptive marketing: The next frontier in personalization?
Implications of facial recognition technology on privacy and marketing ethics.
Exploring the marketing potential of Internet of Behaviors (IoB) .
Edge computing's influence on real-time marketing strategies.
Use of augmented intelligence in predicting consumer life cycle.
Leveraging satellite technology for geolocation-based marketing.

Bottom Line on Marketing Topics for Research Papers

The marketing research paper topics and ideas attached above provide a great starting point for your project. But don't be afraid to address other angles related to the subject. Whatever you choose to study, make sure you draw clear connections between your sources and your argument. And if you need any help with writing or research, remember to contact our professional academic assistants.

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266 Marketing Dissertation Topics For The Highest Grades

It is no doubt that marketing is an essential component of everyday life. Whether it is academic institutions, banks, churches, or even social groups, marketing must be involved. As such, college and university students take marketing as a minor or significant. A professor can test different aspects of marketing depending on the course that one is taking. Do you want to develop a fast approach to writing marketing topics with British writers? Read this article to the last dot.

What Are Marketing Dissertation Topics?

Marketing is selling and promoting a service or product. This process includes conducting market research and advertising to tailor the message according to the needs of the consumers.

Marketing is a common field for those taking an MBA course or any other related communications courses. Students in this field will have to know how to write marketing messages with compelling and creative content. Remember that if a marketing topic does not sell, then no one will buy the product.

Marketing topics should be: Catchy and captivating at first sight Identify what is missing and how the company comes in to fill the gap To help the consumers

Most promotional messages only tend to sell a product without the audience in mind. However, a great marketing message will make the consumer feel like part of the product. It should not seem like one that wants to siphon funds out of the consumers.

Students can get impressive marketing topics from:

Reputable online sources related to business and marketing
Your class lecture notes
The old dusty marketing books on your library shelf

Once you get your marketing topic, you will begin sourcing ideas that will inform the content of your paper. The content should center on informative information on the subject. Below are marketing dissertation ideas to make you a champ!

Branding Dissertation Topics

The impact of media on brand awareness of new products
What is the difference between real quality and perceived quality in branding?
Why brand associations may be detrimental in the end
The role of brand loyalty in promoting products and services
Why football stars are the best brand ambassadors for products
Effects of a person marketing more than one brand on a TV station
Latest innovation technologies that make branding a lucrative venture
The role of using women in brand and marketing of products
Why companies should invest more in branding and marketing
Discuss why a new brand attracts more excellent consumers in the initial stages
Evaluate the effects of using one brand ambassador for long
The role of billboards and posters in brand marketing
Why the text used in a branding message matters the most
Why children should not be brand ambassadors
Analyze the factors involved in choosing a brand ambassador
What determines the rates for a brand ambassador?
How long should a company advertise a new brand?
Why is it essential to incorporate theoretical approaches in branding
The role of branding on public means of transport in the sales

Digital Marketing Dissertation Topics

The role of social media marketing on consumer behavior: A case study of youths
How are pop-up advertisements affecting buying behaviors?
The effect of YouTube ads on how consumers view products
Why the frequency of a digital media marketing message may affect its sales
Effects of posters and graphics on digital marketing
The role of short notes and color choice in digital marketing
How the internet is affecting consumer behaviors for the worst
Why it is expensive to use celebrities and influencers in digital marketing
Effects of short video ads in digital marketing
The effects of automated service messaging on digital marketing
Why virtual marketing messages on digital media may not be effective
The role of AI in consumer digital marketing
Why companies should invest in marketing on their landing pages
How to analyze the behavior of consumers in a digital media campaign.
Why e-marketing is becoming a pain in the back, especially with promotional emails
How to develop better relations with consumers on digital marketing platforms
Should physical marketers complement digital marketing campaigns?
How to identify the best time for digital marketing campaigns
The role of Twitter hashtags in digital marketing campaigns.

Consumer Behaviour Dissertation Topics

How companies can identify consumer behaviors and maximize on them
Effects of neglecting consumer behavior in marketing
Digital tools that can help marketers identify consumer behavior
How to gauge the reception of a particular marketing message
Why ladies tend to buy more clothes than the men
The role of window shopping on the purchase of products: A case of women
Why teenagers in urban areas are consumers of technology-related products
Effects of selling beauty products to male audiences
Why the repetition of marketing messages impacts the consumer behavior
Discuss why the adult population does not engage in much buying
Why promoting products with controversial celebrities affects their buying behavior
Effects of promoting products using indecent language or characters
How to build a strong brand online among all audiences
The role of product design and brand image on how the audience perceives it
How the world wide web is enhancing the outreach of a product
How to retain the brand value of the product through innovation
What determines the loyalty of a customer to a particular brand?
Why it is difficult to market to today’s busy consumers
Why masks and other related products are selling in the COVID-19 pandemic

Social Media Marketing Dissertation Ideas

The role of Facebook ads in marketing a product to the consumers
Why social media marketing is majorly attractive to the young audience
Effects of advertising on more than one social media platform
The credibility of social media marketing messages in the 21 st century
How con artists on social media have made it difficult for buyers to purchase products online
How selling in Amazon is transforming social media marketing techniques
Discuss the prospects of social media marketing in the face of new technologies
The role of an online survey in preparing social media marketing messages
Current strategies used by online marketers in the United Kingdom
The role of Instagram ineffective social media marketing and branding
The role of localization in preparing social media marketing messages
How the internet has made global reach by marketers possible
The role of social media marketing in demystifying myths about products
Effects of perception on online purchasing behaviors
How social media marketing improves brand loyalty
The role of identity creation in determining online messages
Discuss marketing ethics that accompany social media marketing
The part of gamification in social media marketing stories
The amount of social media presence for global companies

Dissertation Topics In Marketing

The evolution of marketing from the 17 th century to date
Evaluate the role of the principles of marketing in its practice
Discuss why it is essential to have strategic marketing and planning
Analyze the scope of marketing for perishable products
Discuss the various approaches of marketing in developing countries
Compare and contrast between marketing and selling
A historical perspective of complex marketing in the 21 st century
Discuss the concept of marketing in the 19 th century
The role of marketing scholars in determining its practice and success today
Discuss the critical role played by Kotler in advancing marketing
Effects of viewing marketing from the producers/sellers side
Why marketing is essential when the demand of a product exceeds the supply
Marketing techniques that help in selling expensive products
How to tailor marketing messages to minimize the cost of production
Evaluate why the cost of production and a market quantum of profit is essential in marketing
Why marketing should deliver the desired products more effectively and efficiently
Discuss the role of the consumer’s sovereignty in marketing
How to develop marketing messages from customer’s reactions to various product features
How to deal with customer complaints in a marketing campaign

Current Marketing Dissertation Ideas

The role of coronavirus pandemic in affecting marketing strategies
Discuss how the 5 P’s of marketing are transforming with time
The role of market segmentation in determining what messages to prepare
How targeting and positioning is critical in aggressive marketing
Discuss the part of analyzing the marketing environment
Evaluate the needs and motivation behind a successful marketing campaign
Why group dynamics are essential in identifying the right message for a marketing campaign
The role of social surroundings and consumer perception in the current marketing world
The role of using ladies in campaign promotions as compared to men
Effects of studying consumer behavior, needs, and motivation
The part of advertising mix-direct selling on social media
Evaluate the role of sales promotion and public relations
Why brand evaluation is vital when it comes to identifying new trends in marketing
The part of effective communication techniques in marketing
How to achieve relationship marketing using social media tools
Discuss how cyber and network marketing is affecting the industry
Does e-commerce promise a better future for marketers and promoters?
Evaluate rural marketing techniques in developing nations
What is the relationship between marketing and ethics?

Top Marketing Dissertation Titles

Discuss why decision making and organization is critical in marketing
Evaluate the role of communication and control process in marketing
Why human resource management is essential to marketing
How to create solutions that deliver satisfaction to the customers
The part of engaging stakeholders in marketing campaigns
Evaluate the determinants of advertising, sales promotion, or salesmanship
Effectiveness of marketing campaigns that target the global economy
The amount of information in creating marketing messages
Discuss the key concepts and decisions in marketing in a business environment
Evaluate effective marketing strategies for business organizations
How to conduct consumer behavior research for use in marketing
How to apply marketing principles in decision making in information and other organizations
How to develop appropriate marketing strategies for information services
Discuss how to apply the marketing concept in identifying and analyzing consumer needs and wants.
Evaluate the various marketing management philosophies
Discuss the different marketing mix variables in digital marketing
What determines the decisions for products, distribution, and prices?
Why it is essential to venture into international marketing
The role of geography and psychology in determining marketing decisions

Advertising Dissertation Topics

Evaluate the effectiveness of concentrated marketing
Compare and contrast between differentiated and undifferentiated marketing
What is the role of sales forecasting?
Why is marketing pervasive across an organization and supply chain?
How does marketing make life easier for the consumers?
The role of marketing in providing career opportunities
How marketing enriches a particular society in various dimensions
Ways in which marketing can be entrepreneurial in today’s society
The part of Oprah Winfrey’s Show and other ventures in marketing
How does marketing expand a firm’s global presence?
Discuss the effectiveness of advertising courses in our universities today
Why the government has a right to ban advertisements on TV
Why heavy advertising increases the sale of products
Evaluate the role of political advertising in the UK
Why make-up advertisements attract women more
How does product placement in a film impact its reception from consumers?
Evaluate the features of a non-profit advertisement
The role of ads in determining a society’s culture
Discuss why it is essential to incorporate qualitative advertising

Hot Marketing Research Topics

Why consumer expertise is vital in determining advertising strategies
Evaluate factors that affect corporate identity in an international scene
Why brand strategy is critical in assessing the progress of a marketing venture
The role of content marketing in determining sales
Why is digital marketing gaining among the young population?
Discuss the role of inbound marketing in appealing to consumer preferences
The part of marketing campaign planning in achieving its success
Why a market plan and budget is essential in the initial stages
Evaluate why a service or product launch is necessary
Analyze the various aspects of strategic marketing
A case study of campaign examples that led to significant sales
Campaign measurement tools for strategic planning of marketing outcomes
Analyze the role of competitive positioning in marketing
The part of copywriting and graphic design ineffective marketing
Why corporate identity matters in marketing strategies
Discuss the place of creative development preparing marketing messages
Why does customer lifetime value issue in any marketing campaign?
Evaluate the role of customer relationship management in marketing
Campaign strategies that achieve customer retention

Analytic Consumer Behaviour Dissertation Topics

Why is direct mail ordinary in the United States?
Evaluate various distribution channels that determine the success of a product
Effects of events and trade show on the success of products
Effective marketing campaign planning for digital products
The role of marketing collateral in advertising strategies
Analyze various marketing department procedures in the UK
The part of constant messaging as a marketing tool
Evaluate the effects of metrics and forecasting in marketing
How are partnerships transforming the marketing arena in the 21 st century?
Compare and contrast the effectiveness of marketing campaigns in print versus digital media.
How Return on Investment determines the marketing strategies
How is Search Engine Marketing transforming the practice?
The role of TV, radio, and outdoor media in marketing
Evaluate the effectiveness of vendors and websites in marketing
How does publicity influence the progress of a product online?
The role of an effective pricing strategy in marketing
How does recruiting affect the marketing of a company?
Policies and legislations that transform marketing
The role of search engine optimization in marketing products online

Fashion Marketing Dissertation Topics

Why fashion marketing techniques are mainly for women
Effects of having fashion marketing promotions on social media
How to identify potential clients in fashion marketing
Describe the role of anticipating the specific fashion needs of the consumers
Evaluate the part of predicting, tracking, and creating trends in styles
How to forecast sales in a fashion trend cycle
How to conceptualize and design fashion products for various audiences
How to determine the resources needed for a fashion marketing campaign
Logistics involved in the promotion and distribution of fashion products
The role of planning the pricing of fashion products
How to craft advertisement campaigns for fashion to attract buyers
How to create enticing and exciting fashion experiences
Effects of advertising fashion products in beauty parlors
Marketing techniques necessary for navigating the trendy fashion industry
Goal-oriented campaigns for fashion that can attract the young population
Evaluate customer behavioral data for fashion campaigns
The role of data-driven decisions for fashion campaigns
Emerging technologies for marketing campaigns
Why an understanding of fabrics is necessary for fashion campaigns

Sports Marketing Dissertation Topics

Effects of using footballers as brand ambassadors
The role of EURO 2022 in advancing marketing campaign strategies
How ticket purchase is an excellent avenue for marketing
Evaluate the part of ‘Over the Top’ content in sports advertising
How Artificial Intelligence technologies shape sports marketing
How to incorporate augmented reality in sports marketing
How wearable apparel is vital in sports marketing
The role of E-Sports in the marketing of products
How betting companies are advertising on sporting platforms
How women in sports are advancing sports marketing
The part of running a sporting contest on sports marketing and promotion
How to retarget contest participants in sports marketing
The function of a survey in sports marketing campaigns
Evaluate the role of sharing pre-match teaser content on the sale of tickets
How does posting behind-the-scenes footage attract more viewers?
The role of sports influencers in enhancing sports marketing
The part of sharing memorable moments on sports marketing
How post live updates of a match determine the number of viewers next time
How gambling has affected sports marketing

International Marketing Dissertation Topics

The role of relationship marketing in the international space
Why direct marketing may not be effective in global marketing
Evaluate the various cultures of global marketing
The part of online technologies on global marketing
How consumer psychology affects global marketing
Relationship between global marketing and mobile technologies
Ethics in international marketing
Generating international customer loyalty
Effects of switching costs in international markets
Effects of product quality on global marketing
Social media and global marketing
Small companies and global marketing
Effectiveness of online consumer tribes
Perceived risks in global marketing
Digital international marketing techniques
Segmentation and international marketing
Innovations for international marketing
Corporate social responsibility in international marketing
Smartphone apps used in international marketing

MBA Marketing Dissertation Topics

Branding and naming
Public and media relations
Intellectual property
Telemarketing
Online reputation management
Psychological marketing
Analytic marketing
Affinity marketing
Event marketing
Cross endorsements
Shared incentives in marketing
Benefits for consumers
Online public relation tools
B2B versus H2H marketing
Marketing mix strategies
Millennial to marketers
Marketing mistakes in the 21 st century
Psychology of color in marketing
How to repackage marketing messages

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What is Marketing in today's world

If we say marketing is the key initiator, a heart of any business, then we are absolutely correct. As marketing has become more than just promoting and selling the product or service. It has evolved into an essential component for making your business recognized within the eyes of customers. It not only helps you distinguish between your competitors but also power up your ROI. Moreover, it helps your business to build a good online image to gain more customer’s loyalty.

How students can find the best research paper topics to impress their supervisor

Before we dive into details, you must know why students need to find a unique research paper topic. This is to make your research very easy and interesting as well as help you with your research till the end. By choosing a topic for research, it should consist of three elements.

It should be narrow
It should be focused enough to be interesting
And broader enough to find adequate information

Plus, you should choose the topic of your own interest, if you are not interested in the topic you selected, then it is useless to further get involved in it.

If you cannot decide which topic to choose from and what is more interesting not only for you but also for readers. Then, our list of 71+ marketing research topics examples are as follows.

The effect of corporate social responsibility on brand performance
Building company reputation and brand equity through CRS
How persuasive social media tactics shapes customer’s engagement
Effect of brand awareness on repeat-purchase product
Impulsive buying behaviour and the impact of social media: comparative analysis
effect of Online purchasing and decision making on customers thought process
The rise of social media influence marketing on lifestyle branding
Influence marketing: how the message value and the credibility effect consumers trust of branded content on social media
How augment reality has changed the marketing decisions to enhance online service experience
Enhancing the online decision making process by using augmented reality
A customer’s perception towards online shopping
Components that help build relationship with your customers
E-commerce and entrepreneurship in agricultural marketing
Understanding consumer’s perception of brand personality

Latest Marketing Research Topics for 2023

Aims and Objectives

An evaluation of different marketing strategies and how it is closely linked with sales.
Analysing the impact of marketing on a targeted population of consumers.
An empirical comparison of today’s social media marketing with traditional marketing.
Managing customer and brand relations with marketing that is built on communication.
An evaluation of the market driven strategies towards attracting and keeping customers.
An analysis of how marketing is increasing the brand loyalty.
Competitive forces that are shaping the marketing strategies of organisations.
Analysing the influence of social media influencer marketing on the purchase intention of a consumer.
Examining the role of big data analytics and its effectiveness on consumer’s purchase.
To understand the concept of social media and digital marketing in this technologically advanced era.
Understanding the contemporary business needs.
Developing an effective digital presence of a business/organisation through content focused marketing.
Analysing new marketing strategies with existing marketing strategies.
To explore the organizational propensity of the impact of inbound and outbound marketing strategies.
Inbound marketing has become so significant in today’s time in comparison to outbound marketing, discuss.

How students can find marketing research topics according to their interest

Let’s go further into with more interesting marketing research topics to make your research fun and exciting.

Convergence and divergence in consumer behaviour
Effects of consumer perceptions of brand experience on the web
The effectiveness of social marketing mix strategy
Role of relationship marketing in competitive marketing strategy
Consumer perception of product packaging
positioning and pricing a product line
Product positioning and pricing under production cost consideration
A market-oriented approach to accomplish product positioning and product recommendation for smart phones and wearable devices
Product design strategies for target-market positioning
Evaluating the effectiveness of brand-positioning strategies from a consumer’s perspective
Personal branding through fashion blogging
The use of social media in b2b marketing and branding
Customer satisfaction and customer’s sales performance
social media influence on business to business sales performance

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Academic Level Undergraduate Masters PhD Others

List of marketing research topics for MBA students

Are you ready to write dissertation on Marketing for MBA then, you came to the right destination? Following topics would give you an idea of how to select an interesting and simple research topic. With further ado, let’s list down marketing research topics for MBA students….

Finding dissemination via electronic word of mouth message for effective marketing communication
Selling to millennial with online reviews
Negative word of mouth can be a positive for consumers connected to the brand
The effect of brand personality and brand identification on brand loyalty
Brand attachment and consumer emotional response to unethical firm behaviour
Why do customers switch? the dynamic of satisfaction versus loyalty
Mobile marketing and consumer perceptions of brand equity
Why most of the USA mobile service customers switch
Customers can be innovators, a new way to create value
Customer’s involvement in new product development
A study on buying behaviour of smartphones among men and women segment
Working women buying behaviour and non-working women buying behaviour
An analysis of purchase decision of Generation Y in UK
Online advertising and its impact on consumer buying behaviour

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List of best marketing research topics for PhD students

Here I will be sharing the list of marketing research topics for PhD students. If you think some of these topics are of your interest or you can turn them around in your own voice, feel free to do it.

What drives customer’s participation in loyalty program?
How does women and men perceive a website presence
How effective is Facebook ads and does it help increase the ROI of a company
How can brand image can be conveyed in a digital environment
How does Facebook helps convert users into potential customers?
Factors effecting adverting effectiveness and purchase intention on Instagram
How Instagram makes Commercials more targeted
Get content get customers-turn prospects into buyers with content marketing
The impact of social media content marketing towards brand health
strategic planning in digital marketing and social media

Having a list of comprehensive research topics is a given which might make students think that the most difficult part has been completed. However, just selecting your research topic does make you smart, you need further research gather data and lot of facts and figures. You need to decide which domain you are interesting in for example, funny, interesting, controversy, or simple argumentative.

Well, there are multiple resources you can choose your research paper topic from. However, some of the resource you choose might not be reliable or something to get an idea from. You can take help from Google scholar for further information regarding topic research and search for relevant keywords on whichever domain you choose from.

One of the hardest part of research paper is to search for good research topics according to your expectations. However, searching for research topics that are best need it need to cover three basic principles. You should be interested in your research topic, does it have all the useful information to write a paper, and does it fits your teacher’s guideline. All of these basic components will help you select the best research paper topic for sure.

The marketing research topics are related to the vast field of marketing where it covers all sorts of consumer behavior, digital marketing, content marketing, social media marketing, product analysis, campaigns related topics are involved. if you have selected your majors marketing in MBA or doing PhD or any graduation you must choose a topic that is relevant and relatable to the domain you choose.

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Marketing Dissertation Topics

Published by Jamie Walker at January 11th, 2023 , Revised On August 18, 2023

Marketing is a business-focused subject, so you’ll be exposed to much more than just creativity. You’ll learn how to set budgets, find new customers, enter international markets, and decide on prices or profits.

As a marketing student, you will be required to complete a marketing dissertation to complete your degree programme. Your dissertation topic can relate to branding, relationship marketing, online/digital marketing, marketing ethics, and any other field of marketing.

To help you get started with brainstorming for marketing topic ideas, we have developed a list of the latest topics that can be used for writing your marketing dissertation.

These topics have been developed by PhD-qualified writers of our team , so you can trust to use these topics for drafting your dissertation.

Review the step-by-step guide on how to write your dissertation here.

You may also want to start your dissertation by requesting a brief research proposal from our writers on any of these topics, which includes an introduction to the topic, research question , aim and objectives, literature review , and the proposed research methodology conducted. Let us know if you need any help in getting started.

Check our dissertation example to get an idea of how to structure your dissertation .

You can review step by step guide on how to write your dissertation here .

Review Our Best Dissertation Topics 2021 complete list.

2022 Marketing Dissertation Topics

Topic 1: assessing the role of communication strategies in fashion marketing- a case study of uk.

Research Aim: The purpose of this study is to investigate the role of communication strategies in the world of UK fashion marketing. This will also give us an understanding of how new fashion remanufacturing should be communicated to the consumers. Focusing on how information and messages about the brands or products should be labelled to attract the audience.

Topic 2: How Influential are Retail Stores and Fast Fashion on each other? A case study of Zara

Research Aim: Fast fashion is an idea in which retailers target their business strategies, reducing the time it takes to get products into the store, using an in-season purchasing strategy to keep the products in the market updated during the season. This study aims to find the impact or influence of fast fashion and retail stores on each other, focusing on Zara as it is considered as the famous brand among consumers. It will look at what happens to fast fashion when it is delivered to retail outlets, as well as the adaption of fast fashion in the retail sector and how it is communicated to customers.

Topic 3: Assessing the Key Ethical Issues in the marketing of Pharmaceutical Products in the UK.

Research Aim: Pharmacists may occasionally be led to unethical behaviours during contact; that’s why it is important to understand these behaviours. Pharmaceutical products are sensitive to advertising, and minor misconduct can lead to loss of public trust in the industry. The current study will examine the challenges faced and the key ethical issues that occur during the marketing of pharmaceuticals products focusing on the UK pharmaceutical industry; through quantitative research analysis.

Topic 4: Brand Marketing to a Global World and its impact on local cultural beliefs and attitudes- A literature review.

Research Aim: Different cultures in different countries act as challenges to global marketing. The aim of this study is to develop an understanding of how brand marketing in a global world has a huge impact on the cultural beliefs and attitudes of people. It will provide an experience of international and local consumer cultures and their mutual influence on many consumer behaviours and their effect on their decision-making process.

Topic 5: E-sports marketing- Investigating purpose and scope in current times.

Research Aim: This study aims to find the emerging trend of esports marketing and its scope in current times. It will also explore the collaborative efforts of gaming companies, players and different online communities and how they play an important role in maintaining and enriching the value of Esports consumption. of It will provide a societal impact of esports and by applying different strategies

Marketing Dissertation Topics for 2021

Topic 1: impact of product packaging on organisational sales: a case study of the uk retail sector.

Research Aim: Due to intense competition in the UK retail sector, product packaging has gained significant importance concerning consumer purchase decisions. This research will focus on how product packaging (colour, shape, and other attributes) influences consumer purchase behaviour which in return increases or decreases the sales of the organisation.

Topic 2: Impact of E-marketing on consumer purchase decisions: Case of the UK luxury industry

Research Aim: The main purpose of the research is to analyze the impact of electronic marketing on consumer purchase decisions. Different modes of e-marketing will be assessed, and based on the results of each e-marketing channel, the dissertation will be concluded. The focus of this research will be the UK luxury industry.

Topic 3: Analysing the customer-centric marketing strategies in attaining competitive advantage for the firm and sustaining business success

Research Aim: In today’s competitive corporate world, organizations are formulating and implementing customer-centric marketing strategies. These strategies are devised, keeping in mind customer behaviour, customer pattern, customer preferences, customer trends, etc. Considering all these and many other customer-related aspects, companies assess what is successful for their business. This research will discuss the different characteristics of customers that should be studied and how formulating related strategies will help the company gain a competitive advantage and generate profits.

Topic 4: The role of information technology in revolutionizing marketers' approach towards manipulative advertisement

Research Aim: The digital media or the digital world has provided a very effective and large platform for marketers to market and advertise their products. However, this platform can also be used to manipulate customers through deceptive marketing techniques. The main purpose of the research is to analyse the role of information technology in revolutionizing marketers’ approach towards manipulative advertisements. In addition to this, the research will also talk about how marketers use digital media channels to deceive customers who also harm the company’s reputation.

Topic 5: Assessing the impact of integrated marketing communication on consumer impulsive buying behaviour

Research Aim: Consumer impulsive buying behaviour has become an important phenomenon in today’s global world. Companies have been able to acquire a high market share through the impulsive buying behaviour of the consumer. Therefore, this research focuses on analyzing the impact of integrated marketing communication on consumer impulsive buying behaviour.

Topic 6: The Impact of digital marketing on businesses throughout the world

Research Aim: Digital Marketing has changed the face of marketing in today’s world. More and more companies are now adopting this new technique to gain a competitive edge over traditional marketing methods. This research will address the impact of different digital marketing channels on businesses and how each channel can help companies earn more.

Topic 7: Traditional vs Digital Marketing: A comparative study of the last ten years

Research Aim: With the emergence of digital marketing in the global world today, more and more companies are abandoning traditional marketing techniques. This research will compare traditional and digital marketing methods and present data over the past ten years. Through this data, a conclusive analysis will be conducted to determine which marketing is more successful in today’s times.

Topic 8: Studying customers’ responses to automated interactions in the services industry: How does it impact the business?

Research Aim: Many companies have now completely automated their business operations. They have streamlined standard responses given to customers. This research will mainly assess the impact of automated responses on customers, whether or not they impact them in terms of generating and converting leads, and ultimately how it impacts the business overall.

Topic 9: Capturing and analyzing the Voice of Customer (VOC) through Artificial Intelligence: How effective is the technology?

Research Aim: Voice of Customer (VOC) is not a new concept. Companies have been working and collecting data on it for the past several years. It is a method to gather customers’ feedback about their expectations and experiences with respect to your product or service. This research will study how companies gather, assess, and analyse this data through artificial intelligence and how effective it is for businesses. The research will utilise quantitative analysis to conclude whether or not this new technology and strategy is successful.

Topic 10: Online search queries – Can businesses benefit from them and better market their products and services?

Research Aim: Keyword targeting, search engine optimization (SEO), click trend, search trend, etc., are all ways to find how consumers search for a particular product, brand or website online. With more business being done online and with companies focusing more on online marketing, understanding online search queries have become crucial for the business’s success. This research will focus on the different ways through which companies can assess online search queries and whether or not they can benefit from them. Data from past years will be fetched and included to conduct authentic research and conclude accurately.

Also read: Management Dissertation Topics

“Our expert dissertation writers can help you with all stages of the dissertation writing process including topic research and selection, dissertation plan, dissertation proposal, methodology, statistical analysis, primary and secondary research, findings and analysis and complete dissertation writing”. Learn more here .

Relationship Marketing Dissertation Topics

Relationship marketing is a form of marketing that focuses on long-term goals such as building customer loyalty and increasing customer retention. In relationship marketing, products are provided based on relationships and not traditional marketing. This type of marketing helps firms acquire more customers and build loyalty. The more loyal and satisfied a customer is, the more likely they are to make a purchase.

Under relationship marketing, the purchasing pattern, the contact details, and the entire profile of customers are maintained. Normally, firms assign executives to one or more major customers to maintain relationships and satisfy their needs. It is a very useful marketing tool and also an excellent topic to research on. You can choose a topic for your relationship marketing dissertation topic from any of the topics listed below:

Topic 11:Customer loyalty – Behaviour or an attitude? A mixed-method analysis

Research Aim: This research will analyse how customer loyalty is determined, whether it is an attitude or behaviour. A comparative analysis, comparing different elements of attitudes and behaviours, will be conducted.

Topic 12: The usefulness of relationship marketing in the UK fashion industry: To what extent have organisations incorporated club-style membership schemes for their customer and their impact on businesses?

Research Aim: This research will focus on one important aspect of relationship marketing – memberships. The research will revolve around the UK fashion industry, and the impact memberships have on customers and business organisations.

Topic 13: The impact of relationship marketing on customer loyalty: An analysis of Honda Motors

Research Aim: This dissertation will assess how customer loyalty is impacted by relationship marketing. The main focus of this study will be Honda Motors, how the company maintains customer relationships.

Topic 14: Loyalty schemes and customer satisfaction: Do they really have an impact?

Research Aim: This research will analyse whether or not loyalty schemes impact customer satisfaction. If yes, then the various means will be explored.

Topic 15: The interrelationship between switching costs and consumers' resistance to switching brands' loyalty

Research Aim: The relationship between costs and brand loyalty will be assessed in this research. This research will discuss circumstances under which customers decide to switch brand loyalty.

Topic 16:Loyalty schemes and their relationship with sales: An exploratory analysis of the UK retail industry.

Research Aim: This dissertation will conduct an exploratory analysis to conclude whether or not there is a relationship between loyalty schemes and sales of companies.

Topic 17:Maintaining customer relations through relationship marketing. A case of ASDA

Research Aim: The main focus of this research will be to study how ASDA maintains customer relations and whether they prove to be successful for the business or not.

Topic 18:Exploring the effectiveness of online marketing – Does digital marketing help companies build customer loyalty?

Research Aim: This dissertation will analyse how effective online marketing is for companies to help build and maintain customer loyalty. And whether online marketing can be used to build customer loyalty.

Topic 19: Assessing customer satisfaction in the UK tourism and hospitality industry

Research Aim: The UK tourism and hospitality industry will be assessed in this study for customer satisfaction. The dissertation will conclude to answer how the UK tourism and hospitality industry has maintained customer satisfaction.

Topic 20:Technology driven customer engagement – Does it lead to better customer satisfaction as compared to traditional engagement methods?

Research Aim: This dissertation will discuss how technology has impacted customer engagement. Furthermore, it will analyze how effective technology has been in driving customer engagement compared to traditional methods.

Branding Dissertation Topics

Branding involves creating a unique image and name for a product in the minds of the customers. This is done through creative advertising using a brand theme used consistently in all the advertisements. Branding also entails creating a unique logo and name for a distinguished product.

Some consumers compare prices before purchasing a product, but mostly a purchase is made by focusing on the quality of goods and brand loyalty. There is a misconception that branding is the same as marketing, but it can be distinguished based on the former being one of marketing strategy fundamentals.

For successful branding, there should be truthfulness and clarity in every phase through interaction with customers, which will help improve the value and brand perception of a company.

Branding provides companies with a competitive edge over other organizations and has become a very popular topic for research among undergraduate and postgraduate students. When looking to work on a branding related dissertation, you can choose from the dissertation topics below:

Topic 21:Maintaining brand equity through innovation: A case study of Apple Inc.

Research Aim: Innovation has a huge impact on brand equity. The same will be discussed in this research, with Apple Inc. as the main focus.

Topic 22:Building brand equity through celebrity endorsement: Analysis of the fashion industry

Research Aim: Celebrity endorsement is an excellent way to build brand equity. In this dissertation, the same will be discussed concerning the UK fashion industry or another country of your choice.

Topic 23:Brand attitudes and advertisements: Evidence from the past five years

Research Aim: This study will talk about how advertisements shape brand attitudes. Evidence from the past five years will be presented to conclude whether advertisements impact the brand attitude or not.

Topic 24: Packaging as a brand marketing strategy: Assessing its effectiveness in the retail sector

Research Aim: The success of a brand marketing strategy depends on several factors. This dissertation will assess how important packaging is in a brand marketing strategy.

Topic 25:Effect of branding on consumers of Coca Cola and Pepsi: A comparative analysis

Research Aim: Branding has a huge impact on consumers. Competitors utilise this strategy to build customer loyalty. This research will compare two big rivals – Coca-Cola and Pepsi concerning branding.

Topic 26:Branding strategies: Impact and application

Research Aim: The different types of branding strategies and their implementation process will be discussed in this study.

Topic 27:Analysis of the consumer: Comparative analysis between good quality products and brand loyalty.

Research Aim: This study will discuss how good quality products impact consumers and how it helps companies build brand loyalty.

Topic 28:Building, retaining and maintaining the brand image in the market – Studying MNCs in the UK industry

Research Aim: Brand image and reputation are something that companies should pay close attention to. This research will talk about leading MNCs and how they should build and retain the brand image.

Topic 29:Importance of brand and reliability in the automotive industry – Case of Toyota Motors

Research Aim: Reliability is a huge factor in building a brand. With a specific focus on Toyota, this study will discuss how reliability impacts the brand.

Topic 30:Building brand awareness and equity through online marketing – Assessing its effectiveness

Research Aim: This research will assess the effectiveness of online marketing in building brand awareness and equity.

Topic 31:International brand building in the digital age: The role of digital marketing

Research Aim: Building a brand with the help of digital marketing will be discussed in this research.

Topic 32:Corporate social responsibility and brand management: A case of Nestle

Research Aim: Giving back to the community creates a positive image of the company. This research will discuss how fulfilling corporate social responsibility helps the company maintain its brand.

Also Read: Chanel’s Brand Identity and Personality

Direct Marketing Dissertation Topics

Direct marketing is a marketing phenomenon that involves direct selling to customers. This includes telephone selling, email selling, direct mail selling, etc. No retailer is involved in the process. The product/service flow includes only two parties, the company and the consumer.

Direct marketing allows businesses and non-profit organizations to communicate with customers directly. It relies on advertisements on the internet, television, or radio.

There are different types and forms of direct marketing, with internet marketing being the most popular. Online marketing helps companies to interact directly with their customers without any middleman. In this manner, companies can gain insight into customers, expectations, and feedback on the product/service.

Below is a list of topics that you can base your dissertation on under the direct marketing theme.

Topic 33:Loyalty schemes and direct selling – Does it help businesses to market directly to customers?

Research Aim: Loyalty schemes are an old but extremely effective marketing tool. This research will discuss and analyze whether direct marketing can be done through these schemes or not.

Topic 34:How customers can protect themselves from deceitful direct marketing techniques?

Research Aim: This study will highlight the unlawful and unethical ways companies adapt through digital marketing and how customers can protect themselves.

Topic 35:Direct Marketing: Effects and implications

Research Aim: The main concept, theory, and framework of direct marketing will be discussed and analysed in this research. The effects and implications of direct marketing will be the main focus of this study.

Topic 36:Do customers respond differently to direct and digital marketing?

Research Aim: Direct and digital marketing will be compared and analysed in this research. Their responses will then be evaluated as to which one is the most effective.

Topic 37:The relationship between the duration of a voice message and the success of Tele-marketing? A case of mobile Industry.

Research Aim: Telemarketing is a successful marketing tool. This research will study the relationship between the duration of a voice message and its success for companies operating in the mobile industry.

Topic 38:Developing a marketing information system for direct marketing: Analysing its effectiveness

Research Aim: A marketing information system is extremely essential for companies today. This research will discuss how a marketing information system can be developed and how effective it is for direct marketing.

Topic 39:The role of business and artificial intelligence in direct marketing – How can companies gain advantage?

Research Aim: Artificial Intelligence is the big thing in the marketing industry these days. Incorporating it into your business for marketing will help you achieve a competitive advantage. The same will be studied and evaluated in this research.

Topic 40:Internet marketing as a direct marketing technique – Assessing its effectiveness and profitability

Research Aim: Internet marketing can be used a direct marketing technique. This research will assess how effective and profitable this technique can be for businesses.

Topic 41:Protecting consumer data and privacy in direct marketing techniques – Evaluating its importance.

Research Aim: Companies do not pay much attention to customer privacy. This research will discuss how direct marketing can help companies protect customer data and privacy.

Marketing Across Cultures Dissertation Topics

Every culture is different. Thus, what is acceptable in one, may not be acceptable in the other. This is why firms must adopt different techniques while operating in different cultures. Before introducing any product, companies need to analyse the cultural aspect of the market.

This has become a very important and deciding factor for the successful operation of a business. Cultures have a deep impact on consumer behaviour, and it plays a key role in shaping the buying behaviour and the attitude of the customer.

There is no doubt that this marketing aspect is worth some research. Some intriguing and current dissertation topics in the field of cultures and marketing are given below:

Topic 42:Impact of culture on the trading Market: A case of general motors through an analysis of the imports and exports.

Research Aim: Marketing is based on different cultures. This research will discuss the impact of culture on the trading market, focusing on general motors’ imports and exports.

Topic 43: Does language impact the identity of a brand? A case of Coca-Cola

Research Aim: Language is an important element of a culture. This study will research and analyze whether or not the language impacts a brand and will utilize Coca-Cola as its main focus.

Topic 44: Amalgamating and assessing the regional differences within the national culture of marketing

Research Aim: This research will study the various regional differences that exist in the marketing culture and how they impact businesses.

Topic 45: The impact of collectivism and individualism on purchasing smartphones

Research Aim: Different cultures have a different impact on society. This research will conduct a cross-cultural analysis to understand how culture impacts marketing strategies

Topic 46:Cross-cultural marketing and how it impacts a business – A specific focus on the FMCG sector

Research Aim: Cross-cultural marketing is utilised by companies operating in different cultures. This research will talk about how cross-cultural marketing is formulated, devised, and implemented in the FMCG Sector and whether it is successful for the company or not.

Topic 47:Belief, religion and values: Do they have an impact on businesses across the world

Research Aim: There can be many cultures in one market. Thus, it becomes challenging for companies to market their product according to cultures. This research will assess this issue by focusing on two different cultures.

Topic 48: Application of marketing mix in a culturally diverse society: Assessing two different cultures

Topic 49: same marketing tact in different markets: how it leads to business failures.

Research Aim: Companies cannot utilise similar marketing techniques for different cultures. This research will assess how this act can lead to the failure of businesses.

Topic 50:Cultural differences and the subsequent effect on supermarkets across the United Kingdom

Research Aim: This research will talk about how various cultural differences impact supermarkets operating in the United Kingdom.

Also Read : Fashion and Culture Dissertation Topics

Online Marketing Dissertation Topics

When marketing evolved from traditional to online or digital marketing, it was observed that all the rules that traditional marketing followed were no longer useful. The needs and demands of the market had changed, thus online marketing emerged. Digital marketing has been a game-changer in the field of marketing.

New tools, new rules, and new methods have set the marketing game field. Every player entering the business world needs to be well versed with all these new aspects or else it can go out of business quickly.

Online marketing helps business organisations to understand and evaluate customers’ responses to a particular marketing strategy very efficiently. So businesses are now aware of their customer behaviour, trends, what they look for in a product, what are they interested in, etc.

However, while collecting and storing all this customer information, organisations need to ensure the privacy of their consumers to avoid losing their trust. Companies are now in an era where they can efficiently interact and engage their consumers.

Based on their responses, they can devise subsequent marketing strategies. Online marketing is now a powerful marketing tool as it allows organizations to develop specific strategies to suit the needs of their consumers.

The field of digital marketing is worth the research. You can spend hours learning about this facet of marketing, and still will be left with the urge to learn more. Some interesting topic suggestions are given below if you want to base your dissertation on online marketing.

Topic 51:How online marketing impacts the retail sector during the Covid-19 pandemic? - Entering the field of internet marketing

Research aim: This research will aim to discover the impact of the covid-19 pandemic on the performance of the retail sector in any country of your choice. How did the retail stores move to online marketing to overcome the losses?

Topic 52: Organisations and their use of personalised products: How do companies decide who to market?

Research Aim: There are times when companies launch personalised services or products for a specific group of customers. To identify this need, traditional research is not useful. Customers do not want to give out this type of information. With online marketing and its various tools, companies can now gather this data. This research will delve deep into how that happens.

Visit our topics database to view 100s of dissertation topics in your research area.

Topic 53:The role of online marketing in driving sales: Studying the retail sector

Research Aim: The main focus of this research will be to understand how the retail sector is impacted through online marketing and its role.

Topic 54:Implications and application of online marketing

Research Aim: Online marketing tools are extremely powerful. Various tools will be discussed and analysed in this research to conclude how well they perform.

Topic 55:How can companies overcome the hate speech of unhappy customers?

Research Aim: With the ease of gathering data, online marketing and tools can also lead to hate speech from customers. This research will evaluate different ways through which companies can overcome this issue.

Topic 56:What attributes are preferred by customers for online search, purchasing and comparison?

Research Aim: The different types of research, search, purchasing, and comparing attributes undertaken by customers will be assessed in this study. Moreover, their impact on business will be studied.

Topic 57:The power of online marketing tools – Assessing their effectiveness with respect to sales

Research Aim: Different marketing tools will be analysed and studied in this research. They will be assessed based on their effectiveness concerning sales.

Topic 58:Analysis of change in behaviour of customers in offline and online marketing

Research Aim: Online and offline marketing are extremely different. This research will analyse how customers behave differently in an online marketing setting as compared to an offline marketing setting.

Topic 59:Impact of appearance and visual effects for the effectiveness of online marketing

Research Aim: Online marketing utilises different appearance and visual effects to attract customers. This research will analyze how effective these techniques are for the company.

Topic 60:Websites and E-commerce – Do they influence customer behaviour? A case study of the UK fashion industry

Research Aim: With online marketing, it is essential that you have a website and an online store if you’re selling products. The impact of both website and e-commerce on marketing in the UK fashion industry will be assessed.

The 4Ps (Price, Product, Promotion, Place) of Marketing Mix Dissertation Topics

Price, product, promotion, and place are also known as the four pillars of marketing. Referred to as the marketing mix, these four components help companies decide on a product and/or marketing strategy.

These four factors (4Ps) are the key ingredients of a successful marketing strategy since they allow for an in-depth analysis of the market and marketing strategies concerning any particular product. The companies analyse the culture, the product itself, and the pricing of other similar products to gain a competitive edge for their business and production processes.

To understand more about these components and how they impact businesses, you can research this area. Some relevant topics in this area of marketing are listed below for you to base your dissertation on:

Topic 61:Understanding the importance of location for customers Starbucks USA vs Starbucks UAE

Research Aim: Location has a great impact on the company’s sales and marketing efforts. This research will assess how impactful location is for customers by comparing Starbucks located in the US and the UAE.

Topic 62: Pricing war between competitors: Analysing the case of Coca-Cola and Pepsi

Research Aim: Companies usually price their product to competitors to stay relevant and to help their products succeed. This research will analyze how competitors price their products by assessing the pricing strategies of Coca-Cola and Pepsi.

Topic 63:Impact of point-of-purchase promotion on sales: A case study of ZARA

Research Aim: Promotions are an effective way of selling products. This research will study the point of purchase promotion and its impact by focusing on ZARA.

Topic 64: Product packaging and its impact on buying decision – An exploratory analysis

Research Aim: The packaging of a product has a huge impact on the buying and purchasing decisions of customers. This research will conduct an exploratory analysis to understand this impact.

Topic 65:International pricing strategies and their Impact on the brand image: A case study of iTunes

Research Aim: Pricing strategies may or may not differ in different locations. This research will analyze whether iTunes has gained or not by its pricing strategies in different locations.

Topic 66: Impact of price adjustment strategies in online and offline setting

Research Aim: Prices vary in different settings. This research will study the price strategy adjustment in online and offline marketing.

Topic 67:Should Online Reviews and Word of Mouth be a New Component in the Marketing Mix?

Research Aim: Word of mouth and online reviews have proved to be extremely effective marketing tools in recent times. These components concerning the marketing mix will be studied in this research.

Topic 68:Difference between Online and Offline Promotions – How do They Impact Brand Image

Research Aim: A variety of marketing promotion techniques exist. This research will talk about the different online and offline promotional tools and how they impact brand image.

Topic 69:Impact of Traditional Promotions vs Social Media Promotions – Analyzing Burberry’s Promotional Campaigns

Research Aim: Social media promotional campaigns gain a lot of traction. With a specific focus on Burberry’s promotional campaigns, this research will analyse traditional and social media campaigns.

Topic 70:Effect of Premium Pricing Strategies on Consumers. A case of Apple Products

Research Aim: Of different pricing strategies, premium pricing strategies are adopted for luxury products. The effect of this type of pricing strategy on luxury products (Apple products) will be analyzed in this study.

Topic 71:Impact of Cultural Values in Promotional Activities

Research Aim: Culture has a huge impact on the marketing efforts of a company. This research will talk about the various cultural values and how they impact the promotional activities of businesses.

Topic 72:Placing Products in a Central Location and Ease of Access: Assessing its Impact on Customers

Research Aim: Location affects the sales of products and services. This research will assess the impact of customers when products are placed in a central location and when they are offered ease of access.

Topic 73:Influence of celebrity endorsement on sale: A comparative analysis of Nike and Rebook

Research Aim: Celebrity endorsement is a highly effective way to increase sales. A comparative analysis between celebrity endorsement done by Nike and Reebok will be evaluated in this research.

Topic 74:Impact of promotions upon customer’s perception

Research Aim: Customers may or may not change their perception after marketing promotion efforts. This research will discuss whether promotions can change perceptions or not.

Topic 75: Analysing the impact of cartoon characters on children

Research Aim: Products marketed towards children are tricky to market. This research will study whether including a cartoon character to attract children helps businesses or not.

Marketing and Consumer Psychology Dissertation Topics

Marketing is fundamentally based on consumer behaviour. Studying consumer behaviour helps businesses understand the customer in a better manner. Not only this, but it also helps them improve their marketing strategies by understanding the problems of a consumer with a specific focus on their perception of products. It is very important to understand the psychology of consumers and the various influences that the environment may have on their psychology. Studying these behaviours and patterns helps companies know how they should target their customers and what aspects they should focus on.

Consumer psychology comes in very handy for online marketing. When marketing digitally, companies have little or no information regarding their consumers. Thus, understanding their way of thinking, behaviour, buying patterns, trends, etc., helps businesses understand what the customer expects.

The study of consumer behaviour is very interesting and therefore provides an ideal topic for dissertations.

Topic 76:An investigation of consumer psychology and perceptions and their impact on marketing fashion products

Research Aim: Consumer psychology and their perceptions will be evaluated in this research. These two factors concerning the marketing of fashion products will be assessed.

Topic 77:How does consumer knowledge affect the purchase of products and their buying decision

Research Aim: Consumer knowledge influences their buying or purchasing decision. This research will talk about how this knowledge and its impacts the marketing decisions of a company.

Topic 78:The impact of negative publicity on consumer behavior

Research Aim: Consumers cannot be tricked. They are aware of when companies utilize techniques or tools to create a negative image of other companies. This research will talk about such techniques and their impact on consumers.

Topic 79:Consumer attitude towards in-store shopping and online shopping in Wall-Mart

Research Aim: This research will investigate the attitude of customers shopping in-store (physical stores) versus customers shopping online (digital stores). Walmart’s customers will be the focus.

Topic 80:Understanding consumer psychology to devise effective marketing strategies

Research Aim: Customer psychology will first be discussed in this research. Then, the research will talk about how effective marketing strategies will be devised.

Topic 81:Assessing the consumer behaviour and perceptions in relation to luxury

Research Aim: This research will discuss consumer behaviour when customers opt for luxury products, i.e. what drives them to purchase high-priced products.

Topic 82:Measuring consumer response to new products launched by Nestle

Research Aim: Companies should always measure consumer response to assess their marketing activities. This research will discuss different ways through which customer response to new products launched by nestle is assessed.

Topic 83:Consumer perceptions related to discounts and promotions when purchasing products

Research Aim: Every customer likes to purchase products at discounted prices. This research will discuss consumer perceptions concerning discounts, sales, and promotions when purchasing products.

Topic 84:Creating profitable relationships with consumers

Research Aim: This research will analyse the various ways through which companies can create profitable relationships with customers.

Topic 85:Switching costs – Do consumers think about it when abandoning a brand?

Research Aim: There are different reasons for switching a brand or abandoning it completely. These reasons will be the main focus of this research, and customer perceptions will also be studied.

Marketing and Social Networks Dissertation Topics

Social networks (Facebook, Linked In, and Twitter) have played a decisive role in using the internet and purchasing online. Companies need to understand these social networks and tools from a marketing perspective in today’s business world. Businesses that do not make use of the different social media platforms are entirely out of the race.

This is the power of social networks in today’s corporate world. Not only is it competitive, but these networks also help companies interact with their customers and gain feedback in real-time.

This means that they can launch a product, post and market it on social networks, and assess customer reaction. Companies have done well by utilizing these platforms, and all businesses must have a social media presence and interact with customers.

However, it should be noted that organisations face various challenges using social media as a tool to market their products and services. Social media can make or break things for businesses.

If done right and if the accounts are handled appropriately, nothing can stop the business from achieving success. However, one small mistake can cause a lot of trouble for the company. The backlash on social media is extreme, and the company will have to spend months to bring back its reputation.

Thus, considering the challenging nature of these platforms, it is interesting to conduct researches and studies around various related topics. The following is a list of topics that can be undertaken as a part of social networks and marketing dissertation:

Topic 86:The role of Facebook as a marketing tool

Research Aim: The research will explore the various events in Indian film history that have allowed it to become a global sensation. The paper will analyse its market-driven triumph against Hollywood imports starting from the 1930s. The paper will also examine the nationalist social views of films produced in Bollywood during the 1950s.

Topic 87:Social media marketing vs. traditional marketing evaluating the success rate

Research Aim: Social media marketing is the new trend. But does it really reap results? This will be the main focus of this research, and the results of online marketing and traditional marketing methods will be compared.

Topic 88:Building relationships with customers through social media.

Research Aim: Social media not only helps in networking and connecting people but also enables companies to get in touch with their customers. This research will talk about companies use it as a medium to build relationships with their customers.

Topic 89:How social media influences consumers’ buying preferences

Research Aim: Social media trends are followed by everyone. This research will discuss how these trends are shaped and how it influences the buying and purchasing decision of customers.

Topic 90:How businesses gather Information from social media: A deep insight into customer privacy concerns

Research Aim: A lot is argued about the loss of privacy and data for online customers. This research will investigate the various ways data is collected online and whether or not there are data security breaches.

Topic 91:Consumer perception of social media marketing and its impact on brand image

Research Aim: Consumer perception regarding social media marketing will be assessed in this research. Moreover, the impact of this perception on the brand image will be evaluated.

Topic 92:Is Banner advertisement a good idea in social media marketing? A global comparative analysis

Research Aim: Online Banner advertisements are utilised by almost all companies in the market. This research will discuss various banner advertisement campaigns and their effectiveness.

Topic 93:The role of online stores in the traditional marketing mix

Research Aim: The traditional marketing mix does not take into consideration online marketing. This research will talk about the importance of online and social media marketing in the corporate world today and the role of online stores in the marketing mix.

Topic 94:Why is there more focus on the use of Facebook for marketing rather than other platforms for social media marketing?

Research Aim: Facebook advertising is considered the most powerful amongst all other social media marketing tools. There are various reasons due to which Facebook is considered a powerful tool. All these will be discussed, analyzed, and evaluated in this research.

Also Read: How to Use Social Networks for your Dissertation

Marketing Ethics Dissertation Topics

Marketing Ethics Dissertation Topics Marketing ethics is a thought-provoking issue in the field of marketing. Where marketers are making efforts to run effective and profitable marketing campaigns for their companies, they should also consider marketing ethics.

The continuous evolution of customers’ attitudes customers over media has a significant impact on businesses worldwide. People nowadays are more concerned about the company’s ethical behaviour and the use of ethics employed by their marketing experts.

They are more concerned about their corporate social responsibility programs and the values of society. Companies must run various social corporate responsibility campaigns, through which they not only create a good reputation but also give back to the community.

These campaigns indeed help businesses to build a reputation and become a preferred brand for consumers. Acts such as animal cruelty and the use of prohibited products hit hard, and a company can lose its long-built strong reputation in a matter of minutes.

There are various ethical concerns that organisations must abide by to have a successful operating and marketing campaign. A dissertation on marketing ethics can be based on any of the following topics:

Topic 95:Ethics and consumer perception: What do consumers really expect from companies?

Research Aim: Corporate and marketing ethics are extremely important for companies. This research will talk about what customers expect from the company regarding ethics and how it shapes their perceptions.

Topic 96:Impact of unethical behaviour of an organisation on sales: Studying unsuccessful marketing campaigns

Research Aim: Unethical organizational behaviour leads to unsuccessful marketing campaigns. The main focus of this research will be the unethical behaviours undertaken by companies and how it adversely affects their sales.

Topic 97:How firms mislead people to enhance product sales and the effect this has on their business

Research Aim: A number of companies mislead their consumers only to enhance their sales. This research will discuss the different ways through which companies mislead people and the impact it has on their business.

Topic 98:How country laws shape business and marketing

Research Aim: When operating in a country, companies have to abide by the laws, rules, and regulations set out by the government. This research will talk about how these laws and regulations shape the business environment.

Topic 99:Ethical considerations and brand loyalty

Research Aim: This research will discuss whether or not ethical business operations have an impact on brand loyalty or do consumers continue to buy from companies who operate unethically.

Topic 100:Spam laws and online marketing – A critical analysis

Research Aim: Online marketing has its own rules. Companies have to abide by spam laws, or else they will be blacklisted. These rules and how companies should abide by them will be analyzed in this study.

Topic 101:Exploring the relationship between marketing ethics and corporate social responsibility

Research Aim: Companies have a responsibility to fulfill. They have to give back to the community, thus operate with corporate social responsibility. This research will discuss whether or not marketing ethics are directly related to corporate social responsibility.

Topic 102: Building company reputation and brand equity through various corporate social responsibility initiatives

Research Aim: The main focus of this research will be to explore whether or not corporate social responsibility initiatives build company reputation or brand equity.

Topic 103: Do cause-related marketing campaigns impact consumer purchase decisions?

Research Aim: This research will explore whether cause-related marketing has an impact on consumer purchase decisions or not.

Topic 104: Public relations and consumer boycotts: Learning lessons from Shell and Nestle

Research Aim: Consumers can boycott a company based on a variety of reasons. This research will discuss the different reasons why consumers boycott and how it impacts public relations, with a special focus on Shell and Nestle.

Important Notes:

As a student of marketing looking to get good grades, it is essential to develop new ideas and experiment on existing marketing theories – i.e., to add value and interest in the topic of your research.

The field of marketing is vast and interrelated to so many other academic disciplines like civil engineering , construction , law , engineering management , healthcare , mental health , artificial intelligence , tourism , physiotherapy , sociology , management , and nursing . That is why it is imperative to create a project management dissertation topic that is articular, sound, and actually solves a practical problem that may be rampant in the field.

We can’t stress how important it is to develop a logical research topic; it is the basis of your entire research. There are several significant downfalls to getting your topic wrong; your supervisor may not be interested in working on it, the topic has no academic creditability, the research may not make logical sense, there is a possibility that the study is not viable.

This impacts your time and efforts in writing your dissertation as you may end up in the cycle of rejection at the very initial stage of the dissertation. That is why we recommend reviewing existing research to develop a topic, taking advice from your supervisor, and even asking for help in this particular stage of your dissertation.

While developing a research topic, keeping our advice in mind will allow you to pick one of the best marketing dissertation topics that fulfill your requirement of writing a research paper and add to the body of knowledge.

Therefore, it is recommended that when finalizing your dissertation topic, you read recently published literature to identify gaps in the research that you may help fill.

Remember- dissertation topics need to be unique, solve an identified problem, be logical, and can also be practically implemented. Take a look at some of our sample marketing dissertation topics to get an idea for your own dissertation.

How to Structure your Marketing Dissertation

A well-structured dissertation can help students to achieve a high overall academic grade.

A Title Page
Acknowledgments
Declaration
Abstract: A summary of the research completed
Table of Contents
Introduction : This chapter includes the project rationale, research background, key research aims and objectives, and the research problems to be addressed. An outline of the structure of a dissertation can also be added to this chapter.
Literature Review : This chapter presents relevant theories and frameworks by analysing published and unpublished literature available on the chosen research topic, in light of research questions to be addressed. The purpose is to highlight and discuss the relative weaknesses and strengths of the selected research area whilst identifying any research gaps. Break down of the topic, and key terms can have a positive impact on your dissertation and your tutor.
Methodology: The data collection and analysis methods and techniques employed by the researcher are presented in the Methodology chapter which usually includes research design, research philosophy, research limitations, code of conduct, ethical consideration, data collection methods, and data analysis strategy .
Findings and Analysis: Findings of the research are analysed in detail under the Findings and Analysis chapter. All key findings/results are outlined in this chapter without interpreting the data or drawing any conclusions. It can be useful to include graphs , charts, and tables in this chapter to identify meaningful trends and relationships.
Discussion and Conclusion: The researcher presents his interpretation of results in this chapter, and states whether the research hypothesis has been verified or not. An essential aspect of this section of the paper is to draw a linkage between the results and evidence from the literature. Recommendations with regards to implications of the findings and directions for the future may also be provided. Finally, a summary of the overall research, along with final judgments, opinions, and comments, must be included in the form of suggestions for improvement.
References: This should be completed in accordance with your University’s requirements
Bibliography
Appendices: Any additional information, diagrams, graphs that were used to complete the dissertation but not part of the dissertation should be included in the Appendices chapter. Essentially, the purpose is to expand the information/data.

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