

21 Research Objectives Examples (Copy and Paste)

Research objectives refer to the definitive statements made by researchers at the beginning of a research project detailing exactly what a research project aims to achieve.
These objectives are explicit goals clearly and concisely projected by the researcher to present a clear intention or course of action for his or her qualitative or quantitative study.
Research objectives are typically nested under one overarching research aim. The objectives are the steps you’ll need to take in order to achieve the aim (see the examples below, for example, which demonstrate an aim followed by 3 objectives, which is what I recommend to my research students).
Research Objectives vs Research Aims
Research aim and research objectives are fundamental constituents of any study, fitting together like two pieces of the same puzzle.
The ‘research aim’ describes the overarching goal or purpose of the study (Kumar, 2019). This is usually a broad, high-level purpose statement, summing up the central question that the research intends to answer.
Example of an Overarching Research Aim:
“The aim of this study is to explore the impact of climate change on crop productivity.”
Comparatively, ‘research objectives’ are concrete goals that underpin the research aim, providing stepwise actions to achieve the aim.
Objectives break the primary aim into manageable, focused pieces, and are usually characterized as being more specific, measurable, achievable, relevant, and time-bound (SMART).
Examples of Specific Research Objectives:
1. “To examine the effects of rising temperatures on the yield of rice crops during the upcoming growth season.” 2. “To assess changes in rainfall patterns in major agricultural regions over the first decade of the twenty-first century (2000-2010).” 3. “To analyze the impact of changing weather patterns on crop diseases within the same timeframe.”
The distinction between these two terms, though subtle, is significant for successfully conducting a study. The research aim provides the study with direction, while the research objectives set the path to achieving this aim, thereby ensuring the study’s efficiency and effectiveness.
How to Write Research Objectives
I usually recommend to my students that they use the SMART framework to create their research objectives.
SMART is an acronym standing for Specific, Measurable, Achievable, Relevant, and Time-bound. It provides a clear method of defining solid research objectives and helps students know where to start in writing their objectives (Locke & Latham, 2013).
Each element of this acronym adds a distinct dimension to the framework, aiding in the creation of comprehensive, well-delineated objectives.
Here is each step:
- Specific : We need to avoid ambiguity in our objectives. They need to be clear and precise (Doran, 1981). For instance, rather than stating the objective as “to study the effects of social media,” a more focused detail would be “to examine the effects of social media use (Facebook, Instagram, and Twitter) on the academic performance of college students.”
- Measurable: The measurable attribute provides a clear criterion to determine if the objective has been met (Locke & Latham, 2013). A quantifiable element, such as a percentage or a number, adds a measurable quality. For example, “to increase response rate to the annual customer survey by 10%,” makes it easier to ascertain achievement.
- Achievable: The achievable aspect encourages researchers to craft realistic objectives, resembling a self-check mechanism to ensure the objectives align with the scope and resources at disposal (Doran, 1981). For example, “to interview 25 participants selected randomly from a population of 100” is an attainable objective as long as the researcher has access to these participants.
- Relevance : Relevance, the fourth element, compels the researcher to tailor the objectives in alignment with overarching goals of the study (Locke & Latham, 2013). This is extremely important – each objective must help you meet your overall one-sentence ‘aim’ in your study.
- Time-Bound: Lastly, the time-bound element fosters a sense of urgency and prioritization, preventing procrastination and enhancing productivity (Doran, 1981). “To analyze the effect of laptop use in lectures on student engagement over the course of two semesters this year” expresses a clear deadline, thus serving as a motivator for timely completion.
You’re not expected to fit every single element of the SMART framework in one objective, but across your objectives, try to touch on each of the five components.
Research Objectives Examples
1. Field: Psychology
Aim: To explore the impact of sleep deprivation on cognitive performance in college students.
- Objective 1: To compare cognitive test scores of students with less than six hours of sleep and those with 8 or more hours of sleep.
- Objective 2: To investigate the relationship between class grades and reported sleep duration.
- Objective 3: To survey student perceptions and experiences on how sleep deprivation affects their cognitive capabilities.
2. Field: Environmental Science
Aim: To understand the effects of urban green spaces on human well-being in a metropolitan city.
- Objective 1: To assess the physical and mental health benefits of regular exposure to urban green spaces.
- Objective 2: To evaluate the social impacts of urban green spaces on community interactions.
- Objective 3: To examine patterns of use for different types of urban green spaces.
3. Field: Technology
Aim: To investigate the influence of using social media on productivity in the workplace.
- Objective 1: To measure the amount of time spent on social media during work hours.
- Objective 2: To evaluate the perceived impact of social media use on task completion and work efficiency.
- Objective 3: To explore whether company policies on social media usage correlate with different patterns of productivity.
4. Field: Education
Aim: To examine the effectiveness of online vs traditional face-to-face learning on student engagement and achievement.
- Objective 1: To compare student grades between the groups exposed to online and traditional face-to-face learning.
- Objective 2: To assess student engagement levels in both learning environments.
- Objective 3: To collate student perceptions and preferences regarding both learning methods.
5. Field: Health
Aim: To determine the impact of a Mediterranean diet on cardiac health among adults over 50.
- Objective 1: To assess changes in cardiovascular health metrics after following a Mediterranean diet for six months.
- Objective 2: To compare these health metrics with a similar group who follow their regular diet.
- Objective 3: To document participants’ experiences and adherence to the Mediterranean diet.
6. Field: Environmental Science
Aim: To analyze the impact of urban farming on community sustainability.
- Objective 1: To document the types and quantity of food produced through urban farming initiatives.
- Objective 2: To assess the effect of urban farming on local communities’ access to fresh produce.
- Objective 3: To examine the social dynamics and cooperative relationships in the creating and maintaining of urban farms.
7. Field: Sociology
Aim: To investigate the influence of home offices on work-life balance during remote work.
- Objective 1: To survey remote workers on their perceptions of work-life balance since setting up home offices.
- Objective 2: To conduct an observational study of daily work routines and family interactions in a home office setting.
- Objective 3: To assess the correlation, if any, between physical boundaries of workspaces and mental boundaries for work in the home setting.
8. Field: Economics
Aim: To evaluate the effects of minimum wage increases on small businesses.
- Objective 1: To analyze cost structures, pricing changes, and profitability of small businesses before and after minimum wage increases.
- Objective 2: To survey small business owners on the strategies they employ to navigate minimum wage increases.
- Objective 3: To examine employment trends in small businesses in response to wage increase legislation.
9. Field: Education
Aim: To explore the role of extracurricular activities in promoting soft skills among high school students.
- Objective 1: To assess the variety of soft skills developed through different types of extracurricular activities.
- Objective 2: To compare self-reported soft skills between students who participate in extracurricular activities and those who do not.
- Objective 3: To investigate the teachers’ perspectives on the contribution of extracurricular activities to students’ skill development.
10. Field: Technology
Aim: To assess the impact of virtual reality (VR) technology on the tourism industry.
- Objective 1: To document the types and popularity of VR experiences available in the tourism market.
- Objective 2: To survey tourists on their interest levels and satisfaction rates with VR tourism experiences.
- Objective 3: To determine whether VR tourism experiences correlate with increased interest in real-life travel to the simulated destinations.
11. Field: Biochemistry
Aim: To examine the role of antioxidants in preventing cellular damage.
- Objective 1: To identify the types and quantities of antioxidants in common fruits and vegetables.
- Objective 2: To determine the effects of various antioxidants on free radical neutralization in controlled lab tests.
- Objective 3: To investigate potential beneficial impacts of antioxidant-rich diets on long-term cellular health.
12. Field: Linguistics
Aim: To determine the influence of early exposure to multiple languages on cognitive development in children.
- Objective 1: To assess cognitive development milestones in monolingual and multilingual children.
- Objective 2: To document the number and intensity of language exposures for each group in the study.
- Objective 3: To investigate the specific cognitive advantages, if any, enjoyed by multilingual children.
13. Field: Art History
Aim: To explore the impact of the Renaissance period on modern-day art trends.
- Objective 1: To identify key characteristics and styles of Renaissance art.
- Objective 2: To analyze modern art pieces for the influence of the Renaissance style.
- Objective 3: To survey modern-day artists for their inspirations and the influence of historical art movements on their work.
14. Field: Cybersecurity
Aim: To assess the effectiveness of two-factor authentication (2FA) in preventing unauthorized system access.
- Objective 1: To measure the frequency of unauthorized access attempts before and after the introduction of 2FA.
- Objective 2: To survey users about their experiences and challenges with 2FA implementation.
- Objective 3: To evaluate the efficacy of different types of 2FA (SMS-based, authenticator apps, biometrics, etc.).
15. Field: Cultural Studies
Aim: To analyze the role of music in cultural identity formation among ethnic minorities.
- Objective 1: To document the types and frequency of traditional music practices within selected ethnic minority communities.
- Objective 2: To survey community members on the role of music in their personal and communal identity.
- Objective 3: To explore the resilience and transmission of traditional music practices in contemporary society.
16. Field: Astronomy
Aim: To explore the impact of solar activity on satellite communication.
- Objective 1: To categorize different types of solar activities and their frequencies of occurrence.
- Objective 2: To ascertain how variations in solar activity may influence satellite communication.
- Objective 3: To investigate preventative and damage-control measures currently in place during periods of high solar activity.
17. Field: Literature
Aim: To examine narrative techniques in contemporary graphic novels.
- Objective 1: To identify a range of narrative techniques employed in this genre.
- Objective 2: To analyze the ways in which these narrative techniques engage readers and affect story interpretation.
- Objective 3: To compare narrative techniques in graphic novels to those found in traditional printed novels.
18. Field: Renewable Energy
Aim: To investigate the feasibility of solar energy as a primary renewable resource within urban areas.
- Objective 1: To quantify the average sunlight hours across urban areas in different climatic zones.
- Objective 2: To calculate the potential solar energy that could be harnessed within these areas.
- Objective 3: To identify barriers or challenges to widespread solar energy implementation in urban settings and potential solutions.
19. Field: Sports Science
Aim: To evaluate the role of pre-game rituals in athlete performance.
- Objective 1: To identify the variety and frequency of pre-game rituals among professional athletes in several sports.
- Objective 2: To measure the impact of pre-game rituals on individual athletes’ performance metrics.
- Objective 3: To examine the psychological mechanisms that might explain the effects (if any) of pre-game ritual on performance.
20. Field: Ecology
Aim: To investigate the effects of urban noise pollution on bird populations.
- Objective 1: To record and quantify urban noise levels in various bird habitats.
- Objective 2: To measure bird population densities in relation to noise levels.
- Objective 3: To determine any changes in bird behavior or vocalization linked to noise levels.
21. Field: Food Science
Aim: To examine the influence of cooking methods on the nutritional value of vegetables.
- Objective 1: To identify the nutrient content of various vegetables both raw and after different cooking processes.
- Objective 2: To compare the effect of various cooking methods on the nutrient retention of these vegetables.
- Objective 3: To propose cooking strategies that optimize nutrient retention.
The Importance of Research Objectives
The importance of research objectives cannot be overstated. In essence, these guideposts articulate what the researcher aims to discover, understand, or examine (Kothari, 2014).
When drafting research objectives, it’s essential to make them simple and comprehensible, specific to the point of being quantifiable where possible, achievable in a practical sense, relevant to the chosen research question, and time-constrained to ensure efficient progress (Kumar, 2019).
Remember that a good research objective is integral to the success of your project, offering a clear path forward for setting out a research design , and serving as the bedrock of your study plan. Each objective must distinctly address a different dimension of your research question or problem (Kothari, 2014). Always bear in mind that the ultimate purpose of your research objectives is to succinctly encapsulate your aims in the clearest way possible, facilitating a coherent, comprehensive and rational approach to your planned study, and furnishing a scientific roadmap for your journey into the depths of knowledge and research (Kumar, 2019).
Kothari, C.R (2014). Research Methodology: Methods and Techniques . New Delhi: New Age International.
Kumar, R. (2019). Research Methodology: A Step-by-Step Guide for Beginners .New York: SAGE Publications.
Doran, G. T. (1981). There’s a S.M.A.R.T. way to write management’s goals and objectives. Management review, 70 (11), 35-36.
Locke, E. A., & Latham, G. P. (2013). New Developments in Goal Setting and Task Performance . New York: Routledge.

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- Research Objectives | Definition & Examples
Research Objectives | Definition & Examples
Published on July 12, 2022 by Eoghan Ryan . Revised on May 31, 2023.
Research objectives describe what your research is trying to achieve and explain why you are pursuing it. They summarize the approach and purpose of your project and help to focus your research.
Your objectives should appear in the introduction of your research paper , at the end of your problem statement . They should:
- Establish the scope and depth of your project
- Contribute to your research design
- Indicate how your project will contribute to existing knowledge
Table of contents
What is a research objective, why are research objectives important, how to write research aims and objectives, smart research objectives, other interesting articles, frequently asked questions about research objectives.
Research objectives describe what your research project intends to accomplish. They should guide every step of the research process , including how you collect data , build your argument , and develop your conclusions .
Your research objectives may evolve slightly as your research progresses, but they should always line up with the research carried out and the actual content of your paper.
Research aims
A distinction is often made between research objectives and research aims.
A research aim typically refers to a broad statement indicating the general purpose of your research project. It should appear at the end of your problem statement, before your research objectives.
Your research objectives are more specific than your research aim and indicate the particular focus and approach of your project. Though you will only have one research aim, you will likely have several research objectives.
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Research objectives are important because they:
- Establish the scope and depth of your project: This helps you avoid unnecessary research. It also means that your research methods and conclusions can easily be evaluated .
- Contribute to your research design: When you know what your objectives are, you have a clearer idea of what methods are most appropriate for your research.
- Indicate how your project will contribute to extant research: They allow you to display your knowledge of up-to-date research, employ or build on current research methods, and attempt to contribute to recent debates.
Once you’ve established a research problem you want to address, you need to decide how you will address it. This is where your research aim and objectives come in.
Step 1: Decide on a general aim
Your research aim should reflect your research problem and should be relatively broad.
Step 2: Decide on specific objectives
Break down your aim into a limited number of steps that will help you resolve your research problem. What specific aspects of the problem do you want to examine or understand?
Step 3: Formulate your aims and objectives
Once you’ve established your research aim and objectives, you need to explain them clearly and concisely to the reader.
You’ll lay out your aims and objectives at the end of your problem statement, which appears in your introduction. Frame them as clear declarative statements, and use appropriate verbs to accurately characterize the work that you will carry out.
The acronym “SMART” is commonly used in relation to research objectives. It states that your objectives should be:
- Specific: Make sure your objectives aren’t overly vague. Your research needs to be clearly defined in order to get useful results.
- Measurable: Know how you’ll measure whether your objectives have been achieved.
- Achievable: Your objectives may be challenging, but they should be feasible. Make sure that relevant groundwork has been done on your topic or that relevant primary or secondary sources exist. Also ensure that you have access to relevant research facilities (labs, library resources , research databases , etc.).
- Relevant: Make sure that they directly address the research problem you want to work on and that they contribute to the current state of research in your field.
- Time-based: Set clear deadlines for objectives to ensure that the project stays on track.
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If you want to know more about the research process , methodology , research bias , or statistics , make sure to check out some of our other articles with explanations and examples.
Methodology
- Sampling methods
- Simple random sampling
- Stratified sampling
- Cluster sampling
- Likert scales
- Reproducibility
Statistics
- Null hypothesis
- Statistical power
- Probability distribution
- Effect size
- Poisson distribution
Research bias
- Optimism bias
- Cognitive bias
- Implicit bias
- Hawthorne effect
- Anchoring bias
- Explicit bias
Research objectives describe what you intend your research project to accomplish.
They summarize the approach and purpose of the project and help to focus your research.
Your objectives should appear in the introduction of your research paper , at the end of your problem statement .
Your research objectives indicate how you’ll try to address your research problem and should be specific:
Once you’ve decided on your research objectives , you need to explain them in your paper, at the end of your problem statement .
Keep your research objectives clear and concise, and use appropriate verbs to accurately convey the work that you will carry out for each one.
I will compare …
A research aim is a broad statement indicating the general purpose of your research project. It should appear in your introduction at the end of your problem statement , before your research objectives.
Research objectives are more specific than your research aim. They indicate the specific ways you’ll address the overarching aim.
Scope of research is determined at the beginning of your research process , prior to the data collection stage. Sometimes called “scope of study,” your scope delineates what will and will not be covered in your project. It helps you focus your work and your time, ensuring that you’ll be able to achieve your goals and outcomes.
Defining a scope can be very useful in any research project, from a research proposal to a thesis or dissertation . A scope is needed for all types of research: quantitative , qualitative , and mixed methods .
To define your scope of research, consider the following:
- Budget constraints or any specifics of grant funding
- Your proposed timeline and duration
- Specifics about your population of study, your proposed sample size , and the research methodology you’ll pursue
- Any inclusion and exclusion criteria
- Any anticipated control , extraneous , or confounding variables that could bias your research if not accounted for properly.
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Research Aims, Objectives & Questions
The “Golden Thread” Explained Simply (+ Examples)
By: David Phair (PhD) and Alexandra Shaeffer (PhD) | June 2022
The research aims , objectives and research questions (collectively called the “golden thread”) are arguably the most important thing you need to get right when you’re crafting a research proposal , dissertation or thesis . We receive questions almost every day about this “holy trinity” of research and there’s certainly a lot of confusion out there, so we’ve crafted this post to help you navigate your way through the fog.
Overview: The Golden Thread
- What is the golden thread
- What are research aims ( examples )
- What are research objectives ( examples )
- What are research questions ( examples )
- The importance of alignment in the golden thread
What is the “golden thread”?
The golden thread simply refers to the collective research aims , research objectives , and research questions for any given project (i.e., a dissertation, thesis, or research paper). These three elements are bundled together because it’s extremely important that they align with each other, and that the entire research project aligns with them.
Importantly, the golden thread needs to weave its way through the entirety of any research project , from start to end. In other words, it needs to be very clearly defined right at the beginning of the project (the topic ideation and proposal stage) and it needs to inform almost every decision throughout the rest of the project. For example, your research design and methodology will be heavily influenced by the golden thread (we’ll explain this in more detail later), as well as your literature review.
The research aims, objectives and research questions (the golden thread) define the focus and scope ( the delimitations ) of your research project. In other words, they help ringfence your dissertation or thesis to a relatively narrow domain, so that you can “go deep” and really dig into a specific problem or opportunity. They also help keep you on track , as they act as a litmus test for relevance. In other words, if you’re ever unsure whether to include something in your document, simply ask yourself the question, “does this contribute toward my research aims, objectives or questions?”. If it doesn’t, chances are you can drop it.
Alright, enough of the fluffy, conceptual stuff. Let’s get down to business and look at what exactly the research aims, objectives and questions are and outline a few examples to bring these concepts to life.

Research Aims: What are they?
Simply put, the research aim(s) is a statement that reflects the broad overarching goal (s) of the research project. Research aims are fairly high-level (low resolution) as they outline the general direction of the research and what it’s trying to achieve .
Research Aims: Examples
True to the name, research aims usually start with the wording “this research aims to…”, “this research seeks to…”, and so on. For example:
“This research aims to explore employee experiences of digital transformation in retail HR.” “This study sets out to assess the interaction between student support and self-care on well-being in engineering graduate students”
As you can see, these research aims provide a high-level description of what the study is about and what it seeks to achieve. They’re not hyper-specific or action-oriented, but they’re clear about what the study’s focus is and what is being investigated.
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Research Objectives: What are they?
The research objectives take the research aims and make them more practical and actionable . In other words, the research objectives showcase the steps that the researcher will take to achieve the research aims.
The research objectives need to be far more specific (higher resolution) and actionable than the research aims. In fact, it’s always a good idea to craft your research objectives using the “SMART” criteria. In other words, they should be specific, measurable, achievable, relevant and time-bound”.
Research Objectives: Examples
Let’s look at two examples of research objectives. We’ll stick with the topic and research aims we mentioned previously.
For the digital transformation topic:
To observe the retail HR employees throughout the digital transformation. To assess employee perceptions of digital transformation in retail HR. To identify the barriers and facilitators of digital transformation in retail HR.
And for the student wellness topic:
To determine whether student self-care predicts the well-being score of engineering graduate students. To determine whether student support predicts the well-being score of engineering students. To assess the interaction between student self-care and student support when predicting well-being in engineering graduate students.
As you can see, these research objectives clearly align with the previously mentioned research aims and effectively translate the low-resolution aims into (comparatively) higher-resolution objectives and action points . They give the research project a clear focus and present something that resembles a research-based “to-do” list.

Research Questions: What are they?
Finally, we arrive at the all-important research questions. The research questions are, as the name suggests, the key questions that your study will seek to answer . Simply put, they are the core purpose of your dissertation, thesis, or research project. You’ll present them at the beginning of your document (either in the introduction chapter or literature review chapter) and you’ll answer them at the end of your document (typically in the discussion and conclusion chapters).
The research questions will be the driving force throughout the research process. For example, in the literature review chapter, you’ll assess the relevance of any given resource based on whether it helps you move towards answering your research questions. Similarly, your methodology and research design will be heavily influenced by the nature of your research questions. For instance, research questions that are exploratory in nature will usually make use of a qualitative approach, whereas questions that relate to measurement or relationship testing will make use of a quantitative approach.
Let’s look at some examples of research questions to make this more tangible.
Research Questions: Examples
Again, we’ll stick with the research aims and research objectives we mentioned previously.
For the digital transformation topic (which would be qualitative in nature):
How do employees perceive digital transformation in retail HR? What are the barriers and facilitators of digital transformation in retail HR?
And for the student wellness topic (which would be quantitative in nature):
Does student self-care predict the well-being scores of engineering graduate students? Does student support predict the well-being scores of engineering students? Do student self-care and student support interact when predicting well-being in engineering graduate students?
You’ll probably notice that there’s quite a formulaic approach to this. In other words, the research questions are basically the research objectives “converted” into question format. While that is true most of the time, it’s not always the case. For example, the first research objective for the digital transformation topic was more or less a step on the path toward the other objectives, and as such, it didn’t warrant its own research question.
So, don’t rush your research questions and sloppily reword your objectives as questions. Carefully think about what exactly you’re trying to achieve (i.e. your research aim) and the objectives you’ve set out, then craft a set of well-aligned research questions . Also, keep in mind that this can be a somewhat iterative process , where you go back and tweak research objectives and aims to ensure tight alignment throughout the golden thread.

The importance of strong alignment
Alignment is the keyword here and we have to stress its importance . Simply put, you need to make sure that there is a very tight alignment between all three pieces of the golden thread. If your research aims and research questions don’t align, for example, your project will be pulling in different directions and will lack focus . This is a common problem students face and can cause many headaches (and tears), so be warned.
Take the time to carefully craft your research aims, objectives and research questions before you run off down the research path. Ideally, get your research supervisor/advisor to review and comment on your golden thread before you invest significant time into your project, and certainly before you start collecting data .
Recap: The golden thread
In this post, we unpacked the golden thread of research, consisting of the research aims , research objectives and research questions . You can jump back to any section using the links below.
As always, feel free to leave a comment below – we always love to hear from you. Also, if you’re interested in 1-on-1 support, take a look at our private coaching service here.

Psst… there’s more (for free)
This post is part of our dissertation mini-course, which covers everything you need to get started with your dissertation, thesis or research project.
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28 Comments
Thank you very much for your great effort put. As an Undergraduate taking Demographic Research & Methodology, I’ve been trying so hard to understand clearly what is a Research Question, Research Aim and the Objectives in a research and the relationship between them etc. But as for now I’m thankful that you’ve solved my problem.
Well appreciated. This has helped me greatly in doing my dissertation.
An so delighted with this wonderful information thank you a lot.
so impressive i have benefited a lot looking forward to learn more on research.
I am very happy to have carefully gone through this well researched article.
Infact,I used to be phobia about anything research, because of my poor understanding of the concepts.
Now,I get to know that my research question is the same as my research objective(s) rephrased in question format.
I please I would need a follow up on the subject,as I intends to join the team of researchers. Thanks once again.
Thanks so much. This was really helpful.
i found this document so useful towards my study in research methods. thanks so much.
This is my 2nd read topic in your course and I should commend the simplified explanations of each part. I’m beginning to understand and absorb the use of each part of a dissertation/thesis. I’ll keep on reading your free course and might be able to avail the training course! Kudos!
Thank you! Better put that my lecture and helped to easily understand the basics which I feel often get brushed over when beginning dissertation work.
This is quite helpful. I like how the Golden thread has been explained and the needed alignment.
This is quite helpful. I really appreciate!
The article made it simple for researcher students to differentiate between three concepts.
Very innovative and educational in approach to conducting research.
A very helpful piece. thanks, I really appreciate it .
Very well explained, and it might be helpful to many people like me.
Wish i had found this (and other) resource(s) at the beginning of my PhD journey… not in my writing up year… 😩 Anyways… just a quick question as i’m having some issues ordering my “golden thread”…. does it matter in what order you mention them? i.e., is it always first aims, then objectives, and finally the questions? or can you first mention the research questions and then the aims and objectives?
Thank you for a very simple explanation that builds upon the concepts in a very logical manner. Just prior to this, I read the research hypothesis article, which was equally very good. This met my primary objective.
My secondary objective was to understand the difference between research questions and research hypothesis, and in which context to use which one. However, I am still not clear on this. Can you kindly please guide?
In research, a research question is a clear and specific inquiry that the researcher wants to answer, while a research hypothesis is a tentative statement or prediction about the relationship between variables or the expected outcome of the study. Research questions are broader and guide the overall study, while hypotheses are specific and testable statements used in quantitative research. Research questions identify the problem, while hypotheses provide a focus for testing in the study.
Exactly what I need in this research journey, I look forward to more of your coaching videos.
This helped a lot. Thanks so much for the effort put into explaining it.
What data source in writing dissertation/Thesis requires?
What is data source covers when writing dessertation/thesis
This is quite useful thanks
I’m excited and thankful. I got so much value which will help me progress in my thesis.
where are the locations of the reserch statement, research objective and research question in a reserach paper? Can you write an ouline that defines their places in the researh paper?
Thank you so much for making research aim, research objectives and research question so clear. This will be helpful to me as i continue with my thesis.
Thanks much for this content. I learned a lot. And I am inspired to learn more. I am still struggling with my preparation for dissertation outline/proposal. But I consistently follow contents and tutorials and the new FB of GRAD Coach. Hope to really become confident in writing my dissertation and successfully defend it.
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- Aims and Objectives – A Guide for Academic Writing
- Doing a PhD
One of the most important aspects of a thesis, dissertation or research paper is the correct formulation of the aims and objectives. This is because your aims and objectives will establish the scope, depth and direction that your research will ultimately take. An effective set of aims and objectives will give your research focus and your reader clarity, with your aims indicating what is to be achieved, and your objectives indicating how it will be achieved.
Introduction
There is no getting away from the importance of the aims and objectives in determining the success of your research project. Unfortunately, however, it is an aspect that many students struggle with, and ultimately end up doing poorly. Given their importance, if you suspect that there is even the smallest possibility that you belong to this group of students, we strongly recommend you read this page in full.
This page describes what research aims and objectives are, how they differ from each other, how to write them correctly, and the common mistakes students make and how to avoid them. An example of a good aim and objectives from a past thesis has also been deconstructed to help your understanding.
What Are Aims and Objectives?
Research aims.
A research aim describes the main goal or the overarching purpose of your research project.
In doing so, it acts as a focal point for your research and provides your readers with clarity as to what your study is all about. Because of this, research aims are almost always located within its own subsection under the introduction section of a research document, regardless of whether it’s a thesis , a dissertation, or a research paper .
A research aim is usually formulated as a broad statement of the main goal of the research and can range in length from a single sentence to a short paragraph. Although the exact format may vary according to preference, they should all describe why your research is needed (i.e. the context), what it sets out to accomplish (the actual aim) and, briefly, how it intends to accomplish it (overview of your objectives).
To give an example, we have extracted the following research aim from a real PhD thesis:
Example of a Research Aim
The role of diametrical cup deformation as a factor to unsatisfactory implant performance has not been widely reported. The aim of this thesis was to gain an understanding of the diametrical deformation behaviour of acetabular cups and shells following impaction into the reamed acetabulum. The influence of a range of factors on deformation was investigated to ascertain if cup and shell deformation may be high enough to potentially contribute to early failure and high wear rates in metal-on-metal implants.
Note: Extracted with permission from thesis titled “T he Impact And Deformation Of Press-Fit Metal Acetabular Components ” produced by Dr H Hothi of previously Queen Mary University of London.
Research Objectives
Where a research aim specifies what your study will answer, research objectives specify how your study will answer it.
They divide your research aim into several smaller parts, each of which represents a key section of your research project. As a result, almost all research objectives take the form of a numbered list, with each item usually receiving its own chapter in a dissertation or thesis.
Following the example of the research aim shared above, here are it’s real research objectives as an example:
Example of a Research Objective
- Develop finite element models using explicit dynamics to mimic mallet blows during cup/shell insertion, initially using simplified experimentally validated foam models to represent the acetabulum.
- Investigate the number, velocity and position of impacts needed to insert a cup.
- Determine the relationship between the size of interference between the cup and cavity and deformation for different cup types.
- Investigate the influence of non-uniform cup support and varying the orientation of the component in the cavity on deformation.
- Examine the influence of errors during reaming of the acetabulum which introduce ovality to the cavity.
- Determine the relationship between changes in the geometry of the component and deformation for different cup designs.
- Develop three dimensional pelvis models with non-uniform bone material properties from a range of patients with varying bone quality.
- Use the key parameters that influence deformation, as identified in the foam models to determine the range of deformations that may occur clinically using the anatomic models and if these deformations are clinically significant.
It’s worth noting that researchers sometimes use research questions instead of research objectives, or in other cases both. From a high-level perspective, research questions and research objectives make the same statements, but just in different formats.
Taking the first three research objectives as an example, they can be restructured into research questions as follows:
Restructuring Research Objectives as Research Questions
- Can finite element models using simplified experimentally validated foam models to represent the acetabulum together with explicit dynamics be used to mimic mallet blows during cup/shell insertion?
- What is the number, velocity and position of impacts needed to insert a cup?
- What is the relationship between the size of interference between the cup and cavity and deformation for different cup types?
Difference Between Aims and Objectives
Hopefully the above explanations make clear the differences between aims and objectives, but to clarify:
- The research aim focus on what the research project is intended to achieve; research objectives focus on how the aim will be achieved.
- Research aims are relatively broad; research objectives are specific.
- Research aims focus on a project’s long-term outcomes; research objectives focus on its immediate, short-term outcomes.
- A research aim can be written in a single sentence or short paragraph; research objectives should be written as a numbered list.
How to Write Aims and Objectives
Before we discuss how to write a clear set of research aims and objectives, we should make it clear that there is no single way they must be written. Each researcher will approach their aims and objectives slightly differently, and often your supervisor will influence the formulation of yours on the basis of their own preferences.
Regardless, there are some basic principles that you should observe for good practice; these principles are described below.
Your aim should be made up of three parts that answer the below questions:
- Why is this research required?
- What is this research about?
- How are you going to do it?
The easiest way to achieve this would be to address each question in its own sentence, although it does not matter whether you combine them or write multiple sentences for each, the key is to address each one.
The first question, why , provides context to your research project, the second question, what , describes the aim of your research, and the last question, how , acts as an introduction to your objectives which will immediately follow.
Scroll through the image set below to see the ‘why, what and how’ associated with our research aim example.

Note: Your research aims need not be limited to one. Some individuals per to define one broad ‘overarching aim’ of a project and then adopt two or three specific research aims for their thesis or dissertation. Remember, however, that in order for your assessors to consider your research project complete, you will need to prove you have fulfilled all of the aims you set out to achieve. Therefore, while having more than one research aim is not necessarily disadvantageous, consider whether a single overarching one will do.
Research Objectives
Each of your research objectives should be SMART :
- Specific – is there any ambiguity in the action you are going to undertake, or is it focused and well-defined?
- Measurable – how will you measure progress and determine when you have achieved the action?
- Achievable – do you have the support, resources and facilities required to carry out the action?
- Relevant – is the action essential to the achievement of your research aim?
- Timebound – can you realistically complete the action in the available time alongside your other research tasks?
In addition to being SMART, your research objectives should start with a verb that helps communicate your intent. Common research verbs include:
Table of Research Verbs to Use in Aims and Objectives
Last, format your objectives into a numbered list. This is because when you write your thesis or dissertation, you will at times need to make reference to a specific research objective; structuring your research objectives in a numbered list will provide a clear way of doing this.
To bring all this together, let’s compare the first research objective in the previous example with the above guidance:
Checking Research Objective Example Against Recommended Approach
Research Objective:
1. Develop finite element models using explicit dynamics to mimic mallet blows during cup/shell insertion, initially using simplified experimentally validated foam models to represent the acetabulum.
Checking Against Recommended Approach:
Q: Is it specific? A: Yes, it is clear what the student intends to do (produce a finite element model), why they intend to do it (mimic cup/shell blows) and their parameters have been well-defined ( using simplified experimentally validated foam models to represent the acetabulum ).
Q: Is it measurable? A: Yes, it is clear that the research objective will be achieved once the finite element model is complete.
Q: Is it achievable? A: Yes, provided the student has access to a computer lab, modelling software and laboratory data.
Q: Is it relevant? A: Yes, mimicking impacts to a cup/shell is fundamental to the overall aim of understanding how they deform when impacted upon.
Q: Is it timebound? A: Yes, it is possible to create a limited-scope finite element model in a relatively short time, especially if you already have experience in modelling.
Q: Does it start with a verb? A: Yes, it starts with ‘develop’, which makes the intent of the objective immediately clear.
Q: Is it a numbered list? A: Yes, it is the first research objective in a list of eight.
Mistakes in Writing Research Aims and Objectives
1. making your research aim too broad.
Having a research aim too broad becomes very difficult to achieve. Normally, this occurs when a student develops their research aim before they have a good understanding of what they want to research. Remember that at the end of your project and during your viva defence , you will have to prove that you have achieved your research aims; if they are too broad, this will be an almost impossible task. In the early stages of your research project, your priority should be to narrow your study to a specific area. A good way to do this is to take the time to study existing literature, question their current approaches, findings and limitations, and consider whether there are any recurring gaps that could be investigated .
Note: Achieving a set of aims does not necessarily mean proving or disproving a theory or hypothesis, even if your research aim was to, but having done enough work to provide a useful and original insight into the principles that underlie your research aim.
2. Making Your Research Objectives Too Ambitious
Be realistic about what you can achieve in the time you have available. It is natural to want to set ambitious research objectives that require sophisticated data collection and analysis, but only completing this with six months before the end of your PhD registration period is not a worthwhile trade-off.
3. Formulating Repetitive Research Objectives
Each research objective should have its own purpose and distinct measurable outcome. To this effect, a common mistake is to form research objectives which have large amounts of overlap. This makes it difficult to determine when an objective is truly complete, and also presents challenges in estimating the duration of objectives when creating your project timeline. It also makes it difficult to structure your thesis into unique chapters, making it more challenging for you to write and for your audience to read.
Fortunately, this oversight can be easily avoided by using SMART objectives.
Hopefully, you now have a good idea of how to create an effective set of aims and objectives for your research project, whether it be a thesis, dissertation or research paper. While it may be tempting to dive directly into your research, spending time on getting your aims and objectives right will give your research clear direction. This won’t only reduce the likelihood of problems arising later down the line, but will also lead to a more thorough and coherent research project.
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Example of Research Objectives
Example of Research Objectives Give Your Thesis a Focused Direction through These Examples of Research Objectives Are you stuck with your thesis or dissertation? Do you feel like your research is scattered in a hundred different directions and you don’t know where to start compiling it from? Start with the research objective of your study. […]

Give Your Thesis a Focused Direction through These Examples of Research Objectives
Are you stuck with your thesis or dissertation, do you feel like your research is scattered in a hundred different directions and you don’t know where to start compiling it from.
Start with the research objective of your study. Once the research objective of your investigative report is formulated, you will be able to assemble the rest of it in no time.
We have some great Examples of Research Objectives that will give you a better understanding of the concept but before we get into that, let’s have a look at what the purpose of a research objective is.
Example of Research Objectives Main Purpose
The main purpose of research objectives is to tell viewers what the researcher wishes to achieve through the study. The research objective is a statement that defines the purpose of the study along with its variables.
The research objectives are the essential part of the dissertation it is a kind of central idea of the dissertation. The research objectives statement lets the know the direction of the research and also highlights the possible problem of the research .
Writing research objectives are quite an important part of any investigative study as a specific direction for all the other processes come after that for example, the data collection, analysis, etc.
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There are two types of research objectives; primary Quantitative research and secondary qualitative research objectives. Research objectives describe what the researcher wants to achieve from the research study. They are formulated after the research problem is finalized. They provide meaning and define the research to the readers. The purpose of the research objectives is to find answers to the research problem.
Quantitative Research:
This type of research tries to determine the relationship between two variables through the help of mathematical and statistical data. This type of research depends on concrete and specific data that is gained through precise and detailed methods of data collection like questionnaires and surveys. The research objective in this type of research is more objective and the focus of the study is concise, narrow, and measurable. Below is the Example of Research Objectives.
Research Objective Sample:
- Determine the relationship between the time a student spends studying and the grades that he gets.
- Predict how the rising rate of bullying experiences of students results in a greater student dropout rate from schools.
- Determine the impact of the rising number of student assignments on their grades.
- Determine the impact of rising petroleum prices on the consumption of fast-moving consumer goods.
- Determine the impact of the recession on national GDP.
Qualitative Research:
This type of research is targeted more towards individual behavior and preferences rather than mathematical data. Here, the researcher tries to gather data through open-ended questions that give in better access to complete information as compared to quantitative research that is specific and directed. The research objective in this type of research is more subjective and the focus of the study is more complex and broad. Below is the Example of Research Objectives.
- Determine the level of satisfaction in a hotel’s client.
- Determine the factors that motivate people to commit crimes in society.
- Determine the facts that raise self-confidence in kids.
- Determine the impact of media on the health of teenage girls.
Research objectives are emphasized summary statements detailing the categories of data you want to acquire. Some examples of research objectives for market research purposes could include brand awareness, brand image, consumer perception, consumer attitudes, buyer behavior, product satisfaction, consumer experience (good and bad), and intent to purchase behavior. Objectives should be tailored to each specific project.
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What Are Research Objectives and How to Write Them (with Examples)

Table of Contents
Introduction
Research is at the center of everything researchers do, and setting clear, well-defined research objectives plays a pivotal role in guiding scholars toward their desired outcomes. Research papers are essential instruments for researchers to effectively communicate their work. Among the many sections that constitute a research paper, the introduction plays a key role in providing a background and setting the context. 1 Research objectives, which define the aims of the study, are usually stated in the introduction. Every study has a research question that the authors are trying to answer, and the objective is an active statement about how the study will answer this research question. These objectives help guide the development and design of the study and steer the research in the appropriate direction; if this is not clearly defined, a project can fail!
Research studies have a research question, research hypothesis, and one or more research objectives. A research question is what a study aims to answer, and a research hypothesis is a predictive statement about the relationship between two or more variables, which the study sets out to prove or disprove. Objectives are specific, measurable goals that the study aims to achieve. The difference between these three is illustrated by the following example:
- Research question : How does low-intensity pulsed ultrasound (LIPUS) compare with a placebo device in managing the symptoms of skeletally mature patients with patellar tendinopathy?
- Research hypothesis : Pain levels are reduced in patients who receive daily active-LIPUS (treatment) for 12 weeks compared with individuals who receive inactive-LIPUS (placebo).
- Research objective : To investigate the clinical efficacy of LIPUS in the management of patellar tendinopathy symptoms.
This article discusses the importance of clear, well-thought out objectives and suggests methods to write them clearly.
What is the introduction in research papers?
Research objectives are usually included in the introduction section. This section is the first that the readers will read so it is essential that it conveys the subject matter appropriately and is well written to create a good first impression. A good introduction sets the tone of the paper and clearly outlines the contents so that the readers get a quick snapshot of what to expect.
A good introduction should aim to: 2,3
- Indicate the main subject area, its importance, and cite previous literature on the subject
- Define the gap(s) in existing research, ask a research question, and state the objectives
- Announce the present research and outline its novelty and significance
- Avoid repeating the Abstract, providing unnecessary information, and claiming novelty without accurate supporting information.
Why are research objectives important?
Objectives can help you stay focused and steer your research in the required direction. They help define and limit the scope of your research, which is important to efficiently manage your resources and time. The objectives help to create and maintain the overall structure, and specify two main things—the variables and the methods of quantifying the variables.
A good research objective:
- defines the scope of the study
- gives direction to the research
- helps maintain focus and avoid diversions from the topic
- minimizes wastage of resources like time, money, and energy
Types of research objectives
Research objectives can be broadly classified into general and specific objectives . 4 General objectives state what the research expects to achieve overall while specific objectives break this down into smaller, logically connected parts, each of which addresses various parts of the research problem. General objectives are the main goals of the study and are usually fewer in number while specific objectives are more in number because they address several aspects of the research problem.
Example (general objective): To investigate the factors influencing the financial performance of firms listed in the New York Stock Exchange market.
Example (specific objective): To assess the influence of firm size on the financial performance of firms listed in the New York Stock Exchange market.
In addition to this broad classification, research objectives can be grouped into several categories depending on the research problem, as given in Table 1.
Table 1: Types of research objectives
Characteristics of research objectives
Research objectives must start with the word “To” because this helps readers identify the objective in the absence of headings and appropriate sectioning in research papers. 5,6
- A good objective is SMART (mostly applicable to specific objectives):
- Specific—clear about the what, why, when, and how
- Measurable—identifies the main variables of the study and quantifies the targets
- Achievable—attainable using the available time and resources
- Realistic—accurately addresses the scope of the problem
- Time-bound—identifies the time in which each step will be completed
- Research objectives clarify the purpose of research.
- They help understand the relationship and dissimilarities between variables.
- They provide a direction that helps the research to reach a definite conclusion.
How to write research objectives?
Research objectives can be written using the following steps: 7
- State your main research question clearly and concisely.
- Describe the ultimate goal of your study, which is similar to the research question but states the intended outcomes more definitively.
- Divide this main goal into subcategories to develop your objectives.
- Limit the number of objectives (1-2 general; 3-4 specific)
- Assess each objective using the SMART
- Start each objective with an action verb like assess, compare, determine, evaluate, etc., which makes the research appear more actionable.
- Use specific language without making the sentence data heavy.
- The most common section to add the objectives is the introduction and after the problem statement.
- Add the objectives to the abstract (if there is one).
- State the general objective first, followed by the specific objectives.
Formulating research objectives
Formulating research objectives has the following five steps, which could help researchers develop a clear objective: 8
- Identify the research problem.
- Review past studies on subjects similar to your problem statement, that is, studies that use similar methods, variables, etc.
- Identify the research gaps the current study should cover based on your literature review. These gaps could be theoretical, methodological, or conceptual.
- Define the research question(s) based on the gaps identified.
- Revise/relate the research problem based on the defined research question and the gaps identified. This is to confirm that there is an actual need for a study on the subject based on the gaps in literature.
- Identify and write the general and specific objectives.
- Incorporate the objectives into the study.
Advantages of research objectives
Adding clear research objectives has the following advantages: 4,8
- Maintains the focus and direction of the research
- Optimizes allocation of resources with minimal wastage
- Acts as a foundation for defining appropriate research questions and hypotheses
- Provides measurable outcomes that can help evaluate the success of the research
- Determines the feasibility of the research by helping to assess the availability of required resources
- Ensures relevance of the study to the subject and its contribution to existing literature
Disadvantages of research objectives
Research objectives also have few disadvantages, as listed below: 8
- Absence of clearly defined objectives can lead to ambiguity in the research process
- Unintentional bias could affect the validity and accuracy of the research findings
Key takeaways
- Research objectives are concise statements that describe what the research is aiming to achieve.
- They define the scope and direction of the research and maintain focus.
- The objectives should be SMART—specific, measurable, achievable, realistic, and time-bound.
- Clear research objectives help avoid collection of data or resources not required for the study.
- Well-formulated specific objectives help develop the overall research methodology, including data collection, analysis, interpretation, and utilization.
- Research objectives should cover all aspects of the problem statement in a coherent way.
- They should be clearly stated using action verbs.
Frequently asked questions on research objectives
Q: what’s the difference between research objectives and aims 9.
A: Research aims are statements that reflect the broad goal(s) of the study and outline the general direction of the research. They are not specific but clearly define the focus of the study.
Example: This research aims to explore employee experiences of digital transformation in retail HR.
Research objectives focus on the action to be taken to achieve the aims. They make the aims more practical and should be specific and actionable.
Example: To observe the retail HR employees throughout the digital transformation.
Q: What are the examples of research objectives, both general and specific?
A: Here are a few examples of research objectives:
- To identify the antiviral chemical constituents in Mumbukura gitoniensis (general)
- To carry out solvent extraction of dried flowers of Mumbukura gitoniensis and isolate the constituents. (specific)
- To determine the antiviral activity of each of the isolated compounds. (specific)
- To examine the extent, range, and method of coral reef rehabilitation projects in five shallow reef areas adjacent to popular tourist destinations in the Philippines.
- To investigate species richness of mammal communities in five protected areas over the past 20 years.
- To evaluate the potential application of AI techniques for estimating best-corrected visual acuity from fundus photographs with and without ancillary information.
- To investigate whether sport influences psychological parameters in the personality of asthmatic children.
Q: How do I develop research objectives?
A: Developing research objectives begins with defining the problem statement clearly, as illustrated by Figure 1. Objectives specify how the research question will be answered and they determine what is to be measured to test the hypothesis.

Q: Are research objectives measurable?
A: The word “measurable” implies that something is quantifiable. In terms of research objectives, this means that the source and method of collecting data are identified and that all these aspects are feasible for the research. Some metrics can be created to measure your progress toward achieving your objectives.
Q: Can research objectives change during the study?
A: Revising research objectives during the study is acceptable in situations when the selected methodology is not progressing toward achieving the objective, or if there are challenges pertaining to resources, etc. One thing to keep in mind is the time and resources you would have to complete your research after revising the objectives. Thus, as long as your problem statement and hypotheses are unchanged, minor revisions to the research objectives are acceptable.
Q: What is the difference between research questions and research objectives? 10
Q: are research objectives the same as hypotheses.
A: No, hypotheses are predictive theories that are expressed in general terms. Research objectives, which are more specific, are developed from hypotheses and aim to test them. A hypothesis can be tested using several methods and each method will have different objectives because the methodology to be used could be different. A hypothesis is developed based on observation and reasoning; it is a calculated prediction about why a particular phenomenon is occurring. To test this prediction, different research objectives are formulated. Here’s a simple example of both a research hypothesis and research objective.
Research hypothesis : Employees who arrive at work earlier are more productive.
Research objective : To assess whether employees who arrive at work earlier are more productive.
To summarize, research objectives are an important part of research studies and should be written clearly to effectively communicate your research. We hope this article has given you a brief insight into the importance of using clearly defined research objectives and how to formulate them.
- Farrugia P, Petrisor BA, Farrokhyar F, Bhandari M. Practical tips for surgical research: Research questions, hypotheses and objectives. Can J Surg. 2010 Aug;53(4):278-81.
- Abbadia J. How to write an introduction for a research paper. Mind the Graph website. Accessed June 14, 2023. https://mindthegraph.com/blog/how-to-write-an-introduction-for-a-research-paper/
- Writing a scientific paper: Introduction. UCI libraries website. Accessed June 15, 2023. https://guides.lib.uci.edu/c.php?g=334338&p=2249903
- Research objectives—Types, examples and writing guide. Researchmethod.net website. Accessed June 17, 2023. https://researchmethod.net/research-objectives/#:~:text=They%20provide%20a%20clear%20direction,track%20and%20achieve%20their%20goals .
- Bartle P. SMART Characteristics of good objectives. Community empowerment collective website. Accessed June 16, 2023. https://cec.vcn.bc.ca/cmp/modules/pd-smar.htm
- Research objectives. Studyprobe website. Accessed June 18, 2023. https://www.studyprobe.in/2022/08/research-objectives.html
- Corredor F. How to write objectives in a research paper. wikiHow website. Accessed June 18, 2023. https://www.wikihow.com/Write-Objectives-in-a-Research-Proposal
- Research objectives: Definition, types, characteristics, advantages. AccountingNest website. Accessed June 15, 2023. https://www.accountingnest.com/articles/research/research-objectives
- Phair D., Shaeffer A. Research aims, objectives & questions. GradCoach website. Accessed June 20, 2023. https://gradcoach.com/research-aims-objectives-questions/
- Understanding the difference between research questions and objectives. Accessed June 21, 2023. https://board.researchersjob.com/blog/research-questions-and-objectives
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Home » Research Objectives – Types, Examples and Writing Guide
Research Objectives – Types, Examples and Writing Guide
Table of Contents

Research Objectives
Research objectives refer to the specific goals or aims of a research study. They provide a clear and concise description of what the researcher hopes to achieve by conducting the research . The objectives are typically based on the research questions and hypotheses formulated at the beginning of the study and are used to guide the research process.
Types of Research Objectives
Here are the different types of research objectives in research:
- Exploratory Objectives: These objectives are used to explore a topic, issue, or phenomenon that has not been studied in-depth before. The aim of exploratory research is to gain a better understanding of the subject matter and generate new ideas and hypotheses .
- Descriptive Objectives: These objectives aim to describe the characteristics, features, or attributes of a particular population, group, or phenomenon. Descriptive research answers the “what” questions and provides a snapshot of the subject matter.
- Explanatory Objectives : These objectives aim to explain the relationships between variables or factors. Explanatory research seeks to identify the cause-and-effect relationships between different phenomena.
- Predictive Objectives: These objectives aim to predict future events or outcomes based on existing data or trends. Predictive research uses statistical models to forecast future trends or outcomes.
- Evaluative Objectives : These objectives aim to evaluate the effectiveness or impact of a program, intervention, or policy. Evaluative research seeks to assess the outcomes or results of a particular intervention or program.
- Prescriptive Objectives: These objectives aim to provide recommendations or solutions to a particular problem or issue. Prescriptive research identifies the best course of action based on the results of the study.
- Diagnostic Objectives : These objectives aim to identify the causes or factors contributing to a particular problem or issue. Diagnostic research seeks to uncover the underlying reasons for a particular phenomenon.
- Comparative Objectives: These objectives aim to compare two or more groups, populations, or phenomena to identify similarities and differences. Comparative research is used to determine which group or approach is more effective or has better outcomes.
- Historical Objectives: These objectives aim to examine past events, trends, or phenomena to gain a better understanding of their significance and impact. Historical research uses archival data, documents, and records to study past events.
- Ethnographic Objectives : These objectives aim to understand the culture, beliefs, and practices of a particular group or community. Ethnographic research involves immersive fieldwork and observation to gain an insider’s perspective of the group being studied.
- Action-oriented Objectives: These objectives aim to bring about social or organizational change. Action-oriented research seeks to identify practical solutions to social problems and to promote positive change in society.
- Conceptual Objectives: These objectives aim to develop new theories, models, or frameworks to explain a particular phenomenon or set of phenomena. Conceptual research seeks to provide a deeper understanding of the subject matter by developing new theoretical perspectives.
- Methodological Objectives: These objectives aim to develop and improve research methods and techniques. Methodological research seeks to advance the field of research by improving the validity, reliability, and accuracy of research methods and tools.
- Theoretical Objectives : These objectives aim to test and refine existing theories or to develop new theoretical perspectives. Theoretical research seeks to advance the field of knowledge by testing and refining existing theories or by developing new theoretical frameworks.
- Measurement Objectives : These objectives aim to develop and validate measurement instruments, such as surveys, questionnaires, and tests. Measurement research seeks to improve the quality and reliability of data collection and analysis by developing and testing new measurement tools.
- Design Objectives : These objectives aim to develop and refine research designs, such as experimental, quasi-experimental, and observational designs. Design research seeks to improve the quality and validity of research by developing and testing new research designs.
- Sampling Objectives: These objectives aim to develop and refine sampling techniques, such as probability and non-probability sampling methods. Sampling research seeks to improve the representativeness and generalizability of research findings by developing and testing new sampling techniques.
How to Write Research Objectives
Writing clear and concise research objectives is an important part of any research project, as it helps to guide the study and ensure that it is focused and relevant. Here are some steps to follow when writing research objectives:
- Identify the research problem : Before you can write research objectives, you need to identify the research problem you are trying to address. This should be a clear and specific problem that can be addressed through research.
- Define the research questions : Based on the research problem, define the research questions you want to answer. These questions should be specific and should guide the research process.
- Identify the variables : Identify the key variables that you will be studying in your research. These are the factors that you will be measuring, manipulating, or analyzing to answer your research questions.
- Write specific objectives: Write specific, measurable objectives that will help you answer your research questions. These objectives should be clear and concise and should indicate what you hope to achieve through your research.
- Use the SMART criteria: To ensure that your research objectives are well-defined and achievable, use the SMART criteria. This means that your objectives should be Specific, Measurable, Achievable, Relevant, and Time-bound.
- Revise and refine: Once you have written your research objectives, revise and refine them to ensure that they are clear, concise, and achievable. Make sure that they align with your research questions and variables, and that they will help you answer your research problem.
Example of Research Objectives
Examples of research objectives Could be:
Research Objectives for the topic of “The Impact of Artificial Intelligence on Employment”:
- To investigate the effects of the adoption of AI on employment trends across various industries and occupations.
- To explore the potential for AI to create new job opportunities and transform existing roles in the workforce.
- To examine the social and economic implications of the widespread use of AI for employment, including issues such as income inequality and access to education and training.
- To identify the skills and competencies that will be required for individuals to thrive in an AI-driven workplace, and to explore the role of education and training in developing these skills.
- To evaluate the ethical and legal considerations surrounding the use of AI for employment, including issues such as bias, privacy, and the responsibility of employers and policymakers to protect workers’ rights.
When to Write Research Objectives
- At the beginning of a research project : Research objectives should be identified and written down before starting a research project. This helps to ensure that the project is focused and that data collection and analysis efforts are aligned with the intended purpose of the research.
- When refining research questions: Writing research objectives can help to clarify and refine research questions. Objectives provide a more concrete and specific framework for addressing research questions, which can improve the overall quality and direction of a research project.
- After conducting a literature review : Conducting a literature review can help to identify gaps in knowledge and areas that require further research. Writing research objectives can help to define and focus the research effort in these areas.
- When developing a research proposal: Research objectives are an important component of a research proposal. They help to articulate the purpose and scope of the research, and provide a clear and concise summary of the expected outcomes and contributions of the research.
- When seeking funding for research: Funding agencies often require a detailed description of research objectives as part of a funding proposal. Writing clear and specific research objectives can help to demonstrate the significance and potential impact of a research project, and increase the chances of securing funding.
- When designing a research study : Research objectives guide the design and implementation of a research study. They help to identify the appropriate research methods, sampling strategies, data collection and analysis techniques, and other relevant aspects of the study design.
- When communicating research findings: Research objectives provide a clear and concise summary of the main research questions and outcomes. They are often included in research reports and publications, and can help to ensure that the research findings are communicated effectively and accurately to a wide range of audiences.
- When evaluating research outcomes : Research objectives provide a basis for evaluating the success of a research project. They help to measure the degree to which research questions have been answered and the extent to which research outcomes have been achieved.
- When conducting research in a team : Writing research objectives can facilitate communication and collaboration within a research team. Objectives provide a shared understanding of the research purpose and goals, and can help to ensure that team members are working towards a common objective.
Purpose of Research Objectives
Some of the main purposes of research objectives include:
- To clarify the research question or problem : Research objectives help to define the specific aspects of the research question or problem that the study aims to address. This makes it easier to design a study that is focused and relevant.
- To guide the research design: Research objectives help to determine the research design, including the research methods, data collection techniques, and sampling strategy. This ensures that the study is structured and efficient.
- To measure progress : Research objectives provide a way to measure progress throughout the research process. They help the researcher to evaluate whether they are on track and meeting their goals.
- To communicate the research goals : Research objectives provide a clear and concise description of the research goals. This helps to communicate the purpose of the study to other researchers, stakeholders, and the general public.
Advantages of Research Objectives
Here are some advantages of having well-defined research objectives:
- Focus : Research objectives help to focus the research effort on specific areas of inquiry. By identifying clear research questions, the researcher can narrow down the scope of the study and avoid getting sidetracked by irrelevant information.
- Clarity : Clearly stated research objectives provide a roadmap for the research study. They provide a clear direction for the research, making it easier for the researcher to stay on track and achieve their goals.
- Measurability : Well-defined research objectives provide measurable outcomes that can be used to evaluate the success of the research project. This helps to ensure that the research is effective and that the research goals are achieved.
- Feasibility : Research objectives help to ensure that the research project is feasible. By clearly defining the research goals, the researcher can identify the resources required to achieve those goals and determine whether those resources are available.
- Relevance : Research objectives help to ensure that the research study is relevant and meaningful. By identifying specific research questions, the researcher can ensure that the study addresses important issues and contributes to the existing body of knowledge.
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What are you doing and how are you doing it? Articulating your aims and objectives.
Mar 6, 2019

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How long does it take the person reading your thesis to understand what you’re doing and how you’re doing it? If the answer is anything other than ’in the opening paragraphs of the thesis’ then keep reading.
If you tell them as early as possible what you’re doing and how you’re doing it – and do so in clear and simple terms – whatever you write after will make much more sense. If you leave them guessing for ten pages, everything they read in those ten pages has no coherence. You’ll know where it is all leading, but they won’t.
Unless you tell them.
If you tell the reader what you’re doing as early as possible in clear and simple terms, whatever you write after will make much more sense.
What are aims & objectives?
If you build a house without foundations, it’s pretty obvious what will happen. It’ll collapse. Your thesis is the same; fail to build the foundations and your thesis just won’t work .
Your aims and objectives are those foundations. That’s why we’ve put them right at the top of our PhD Writing Template (if you haven’t already downloaded it, join the thousands who have by clicking here ).
If you write your aims and objectives clearly then you’ll make your reader’s life easier.
A lot of students fail to clearly articulate their aims and objectives because they aren’t sure themselves what they actually are.
Picture this: if there’s one thing that every PhD student hates it’s being asked by a stranger what their research is on.

Your PhD thesis. All on one page.
Use our free PhD structure template to quickly visualise every element of your thesis.
Hello, Doctor…
Sounds good, doesn’t it? Be able to call yourself Doctor sooner with our five-star rated How to Write A PhD email-course. Learn everything your supervisor should have taught you about planning and completing a PhD.
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Research aims
Your research aims are the answer to the question, ‘What are you doing?’
1. You need to clearly describe what your intentions are and what you hope to achieve. These are your aims.
2. Your aims may be to test theory in a new empirical setting, derive new theory entirely, construct a new data-set, replicate an existing study, question existing orthodoxy, and so on. Whatever they are, clearly articulate them and do so early. Definitely include them in your introduction and, if you’re smart, you’ll write them in your abstract .
3. Be very explicit . In the opening paragraphs, say, in simple terms, ‘ the aim of this thesis is to …’
4. Think of your aims then as a statement of intent. They are a promise to the reader that you are going to do something. You use the next two hundred pages or so to follow through on that promise. If you don’t make the promise, the reader won’t understand your follow-through. Simple as that.
Because they serve as the starting point of the study, there needs to be a flow from your aims through your objectives (more on this below) to your research questions and contribution and then into the study itself. If you have completed your research and found that you answered a different question (not that uncommon), make sure your original aims are still valid. If they aren’t, refine them.
If you struggle to explain in simple terms what your research is about and why it matters, you may need to refine your aims and objectives to make them more concise.
When writing up your aims, there are a number of things to bear in mind.
1. Avoid listing too many. Your PhD isn’t as long as you think it is and you won’t have time or room for more than around two or three.
2. When you write them up, be very specific. Don’t leave things so vague that the reader is left unsure or unclear on what you aim to achieve.
3. Make sure there is a logical flow between each of your aims. They should make sense together and should each be separate components which, when added together, are bigger than the sum of their parts.
Research objectives
Your aims answer the question, ‘What are you doing?’ The objectives are the answer to the question, ‘How are you doing it?’
Research objectives refer to the goals or steps that you will take to achieve your aims.
When you write them, make sure they are SMART.
- S pecific: talk in a precise and clear way about what you are going to do.
- M easurable: how will you know when you have achieved your aim?
- A chievable: make sure that you aren’t overly ambitious.
- R ealistic: recognise the time and resource constraints that come with doing a PhD and don’t attempt to do too much.
- T ime constrained: determine when each objective needs to be completed.
You need to be as explicit as possible here. Leave the reader in no doubt about what you will do to achieve your aims. Step by step. Leave no ambiguity. At the same time, be careful not to repeat your methods chapter here. Just hint at your methods by presenting the headlines. You’ll have plenty of space in your methods discussion to flesh out the detail.
Elsewhere in the thesis you will necessarily have to talk in a complex language and juggle complex ideas. Here you don’t. You can write in clear, plain sentences.
What is the difference between research aims and objectives?
The aims of a study describe what you hope to achieve. The objectives detail how you are going to achieve your aims.
Let’s use an example to illustrate.
- To understand the contribution that local governments make to national level energy policy.
Objectives:
- Conduct a survey of local politicians to solicit responses.
- Conduct desk-research of local government websites to create a database of local energy policy.
- Interview national level politicians to understand the impact these local policies have had.
- Data will be coded using a code book derived from dominant theories of governance.
If you’re still struggling, Professor Pat Thompson’s great blog has a guide that will help.
Leave the reader in no doubt about what you will do to achieve your aims. Step by step. Leave no ambiguity.
I can’t articulate them clearly, my research is complicated!
Of course your research is complex. That’s the name of the game. But the sign of someone being able to master complexity is their ability to summarise it . Sure, you’re not looking to capture all the richness and detail in a short summary of aims and objectives, but you are looking to tell the reader what you’re doing and how you’re doing it.
If you’re struggling to clearly articulate your aims and objectives, then try the following task. At the top of a Post-it note write the sentence: ‘In this research I will…’. Then keep trying until you can fit an answer onto one single Post-it note. The answer should answer two questions: what are are you doing and how are you doing it?
Remember – whenever you write, make it as clear as possible. Pay attention to the words ‘as possible’ there. That means you should write as clearly as you can given the fact that your subject and research is necessarily complex. Think of it the other way: it’s about not making things more complicated and unclear than they need to be.
In other words, make your reader’s job as easy as you can. They’ll thank you for it.
If you’re still having trouble, get in touch to arrange a one-on-one coaching session and we can work through your aims and objectives together.
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32 comments.
The write up is quite inspiring.
My topic is setting up a healing gardens in hospitals Need a aim and objectives for a dissertation
Dis is really good and more understandable thanks
Crisp, concise, and easy to understnad. Thank you for posint this. I now know how to write up my report.
Great. Glad you found it useful.
Good piece of work! Very useful
Great. Glad you found it useful!
The write up makes sense
Great. Thanks!
I love this article. Amazing, outstanding and incredible facts.
Glad you found it useful!
Well written and easy to follow
Thank you for the comment, I’m really glad you found it valuable.
I’m currently developing a dissertation proposal for my PhD in organizational leadership. I need guidance in writing my proposal
Hey – have you checked out this guide? https://www.thephdproofreaders.com/writing/how-to-write-a-phd-proposal/
Indeed I’m impressed and gained a lot from this and I hope I can write an acceptable thesis with this your guide. Bello, H.K
Great. Thanks for the kind words. Good luck with the thesis.
Thumbs up! God job, well done. The information is quite concise and straight to the point.
Glad you thought so – good luck with the writing.
Dear Max, thank you so much for your work and efforts!
Your explanation about Aims and Objectives really helped me out. However, I got stuck with other parts of the Aims and Objectives Work Sheet: Scope, Main Argument, and Contribution.
Could you please explain these as well, preferably including some examples?
Thanks for your kind words. Your question is a big one! Without knowing lots about your topics/subject I’m not able to provide tailored advice, but broadly speaking your scope is the aims/objectives, your main argument is the thread running through the thesis (i.e. what your thesis is trying to argue) and the contribution (again, broadly speaking) is that gap you are filling.
I love your website and you’ve been so SO helpful..
DUMB QUESTION ALERT: Is there supposed to be a difference between aims and research question?
I mean, using your own example.. if the aim of my research is: “To understand the contribution that local governments make to national level energy policy” then wouldn’t the research question be: “How do local governments contribute to energy policy at national level”?
I am sorry if this comes out as completely obvious but I am at that stage of confusion where I am starting to question everything I know.
Sorry it’s taken me so long to reply! It’s not a dumb question at all. The aim of the study is what the study as a whole is seeking to achieve. So that might be the gap it is filling/the contribution it is making. The research questions are your means to achieving that aim. Your aim might be to fill a gap in knowledge, and you then may have a small number of questions that help you along that path. Does that make sense?
Thank you Max for this post! So helpful!
Thanks Anna!
Thanks so much this piece. I have written both bachelor’s and master’s thesis but haven’t read this made me feel like I didn’t know anything about research at all. I gained more insight into aims and objectives of academic researches.
Interesting explanation. Thank you.
I’m glad you found it useful.
Hi… I really like the way it is put “What are you going?” (Aims) and “How are you doing it?” (Objectives). Simple and straightforward. Thanks for making aims and objectives easy to understand.
Thank you for the write up it is insightful. if you are ask to discuss your doctoral aims. that means: what you are doing how you are doing it.
I was totally lost and still in the woods to the point of thinking I am dull, but looking at how you are coaching it tells me that i am just a student who needs to understand the lesson. I now believe that with your guidance i will pass my PhD. I am writing on an otherwise obvious subject, Value addition to raw materials, why Africa has failed to add value to raw materials? Difficult question as answers seem to abound, but that is where i differ and i seem to be against the general tide. However with your guidance I believe i will make it. Thanks.
Thanks for your lovely, kind words. So kind.
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- Health Management, Ethics and Research Module: Ethiopian Federal Ministry of Health
- Health Management, Ethics and Research Module: Acknowledgements
- Health Management, Ethics and Research Module: Introduction
- Health Management, Ethics and Research Module: 1. Health Services in Ethiopia
- Health Management, Ethics and Research Module: 2. Management and Leadership in Community Healthcare
- Health Management, Ethics and Research Module: 3. Planning Health Programmes
- Health Management, Ethics and Research Module: 4. Implementing your Health Plans
- Health Management, Ethics and Research Module: 5. Monitoring and Control
- Health Management, Ethics and Research Module: 6. Management of Supplies at Health Post Level
- Health Management, Ethics and Research Module: 7. Principles of Healthcare Ethics
- Health Management, Ethics and Research Module: 8. Ethical Dilemmas in Health Service Delivery
- Health Management, Ethics and Research Module: 9. Rights and Obligations of Health Extension Practitioners
- Health Management, Ethics and Research Module: 10. General Principles of Health Research and Introduction to Community Surveys
- Health Management, Ethics and Research Module: 11. Developing Your Community Profile
- Health Management, Ethics and Research: 12. Data Collection and Analysis for Your Baseline Community Survey
- Introduction
- Learning Outcomes for Study Session 13
- 13.1.1 Components of a community profile report
- 13.2.1 Clarifying the problem of malaria infection in your community
- 13.2.2 Criteria for choosing health problems to research
- 13.2.3 Poor sanitary conditions: creating a research question
- 13.2.4 Community participation in prioritising health issues
- 13.3 Choosing which topic to research
13.4.1 What other sources should you consult?
13.4.2 Research objectives
Summary of Study Session 13
- Self-Assessment Questions (SAQs) for Study Session 13
- Health Management, Ethics and Research: 14. Research Strategies and Study Designs for Small-Scale Research
- Health Management, Ethics and Research Module: 15. Sampling Methods and Sample Size in Small-Scale Research
- Health Management, Ethics and Research Module: 16. Extended Case Study on Health Management, Ethics and Research
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Health Management, Ethics and Research
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The final part of clarifying your research project involves thinking in more detail about your research objectives . Research objectives should be closely related to the statement of the problem and summarise what you hope will be achieved by the study. For example, if the problem identified is low utilisation of antenatal care services, the general objective of the study could be to identify the reasons for this low uptake, in order to find ways of improving it.
Writing your research objectives clearly helps to:
- Define the focus of your study
- Clearly identify variables to be measured
- Indicate the various steps to be involved
- Establish the limits of the study
- Avoid collection of any data that is not strictly necessary.
What do you think might happen if you started a research project, but hadn’t written any clear research objectives?
Without clearly written research objectives, you might be confused about the limits of the study, what data should be collected, or how to conduct the research.
Objectives can be general or specific. The general objective of your study states what you expect to achieve in general terms. Specific objectives break down the general objective into smaller, logically connected parts that systematically address the various aspects of the problem. Your specific objectives should specify exactly what you will do in each phase of your study, how, where, when and for what purpose.
How should your objectives be stated?
Your objectives should be stated using action verbs that are specific enough to be measured, for example: to compare, to calculate, to assess, to determine, to verify, to calculate, to describe, to explain, etc. Avoid the use of vague non-active verbs such as: to appreciate, to understand, to believe, to study, etc., because it is difficult to evaluate whether they have been achieved.
Case Study 13.3 General and specific objectives for a counselling project
A research study designed to assess the accessibility and acceptability of the Voluntary Counselling and Testing (VCT) Services for HIV infection in kebele X had the following general and specific objectives:
General objective: To identify factors that affects the acceptability of VCT services and to assess community attitudes towards comprehensive care and support for people living with HIV/AIDS.
Specific objectives:
- To assess the knowledge, attitude and practice of the community towards HIV/AIDS and VCT services.
- To identify barriers and concerns related to VCT and its uptake.
- To assess the awareness and perception of the study community regarding comprehensive care and support for people living with HIV/AIDS.
What is the difference between the specific objectives and the general objective of a research project? You can use the example in Case Study 13.3 to help you answer this question.
Specific objectives are detailed objectives that describe what will be researched during the study, whereas the general objective is a much broader statement about what the study aims to achieve overall.
In the next study session, we will move on to teach you about research strategies and alternative study designs that you may choose to conduct for a small-scale research project in your community.
For further information, take a look at our frequently asked questions which may give you the support you need.
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