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Qualitative research proposal template powerpoint presentation slides

Our Qualitative Research Proposal Template Powerpoint Presentation Slides are explicit and effective. They combine clarity and concise expression.Ever wondered why customers behave in a certain way? Or how they may respond to a new product? Use qualitative research to inform initial branding, product testing, and to gain insight into potential customers. To gauge customer satisfaction over time and to improve and grow existing products, the established companies hire marketing research agencies. Help your clients to understand the underlying reasons and motive behind customer decisions with our Qualitative Research Proposal Template PowerPoint Presentation Slides. With this PPT template, gain insights into the client’s customer base by laying the project context and objectives like the amenities that customers use and their attitudes. Outline the timeline of the research with the design phase, research phase, analysis phase and project completion phase. The PowerPoint presentation also includes the methodologies used, the time taken on each, sampling and targeting demographics, and deliverables of qualitative research. Gain your client’s trust and inform them beforehand about the cost budget break-down and the investments expected from them. Besides this, it is beneficial to showcase the company history, offerings, client testimonials, team information, and statement of work and contract to build an edge over the competitors. You can also use the additional slides to layout a roadmap of the research for different years. The PPT proposal can be used to elaborate on the methods used for qualitative research like individual interviews, focus groups, observations, in-home videos, journal & diary, and lifestyle immersion. Conclude, that once you have a clear understanding of the client’s customer, then adapt a step-by-step guide to using email marketing to generate consistent leads and convert them into real-time sales. Select our research PPT design and get a state-of-art overview of qualitative research methods in business as well as management. Now it is your turn, go ahead and download the research proposal presentation slideshows and showcase the techniques used by your business agency.

Qualitative research proposal template powerpoint presentation slides

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  • UNC Libraries
  • HSL Subject Research
  • Qualitative Research Resources
  • Presenting Qualitative Research

Qualitative Research Resources: Presenting Qualitative Research

Created by health science librarians.

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  • What is Qualitative Research?
  • Qualitative Research Basics
  • Special Topics
  • Training Opportunities: UNC & Beyond
  • Help at UNC
  • Qualitative Software for Coding/Analysis
  • Software for Audio, Video, Online Surveys
  • Finding Qualitative Studies
  • Assessing Qualitative Research
  • Writing Up Your Research
  • Integrating Qualitative Research into Systematic Reviews
  • Publishing Qualitative Research

Presenting Qualitative Research, with a focus on posters

  • Qualitative & Libraries: a few gems
  • Data Repositories

A few examples:

  • The Meaning of Work for People with MS: a Qualitative Study A good example with quotes
  • Fostering Empathy through Design Thinking Among Fourth Graders in Trinidad and Tobago Includes quotes, photos, diagrams, and other artifacts from qualitative study
  • Examining the Use and Perception of Harm of JUULs by College Students: A Qualitative Study Another interesting example to consider
  • NLM Informationist Supplement Grant: Daring to Dive into Documentation to Determine Impact An example from the Carolina Digital Repository discussed in a class more... less... Allegri, F., Hayes, B., & Renner, B. (2017). NLM Informationist Supplement Grant: Daring to Dive into Documentation to Determine Impact. https://doi.org/10.17615/bk34-p037
  • Qualitative Posters in F1000 Research Archive (filtered on "qualitative" in title) Sample qualitative posters
  • Qualitative Posters in F1000 Research Archive (filtered on "qualitative" in keywords) Sample qualitative posters

Michelle A. Krieger Blog (example, posts follow an APA convention poster experience with qualitative posters):

  • Qualitative Data and Research Posters I
  • Qualitative Data and Research Posters II

"Oldies but goodies":

  • How to Visualize Qualitative Data: Ann K. Emery, September 25, 2014 Data Visualization / Chart Choosing, Color-Coding by Category, Diagrams, Icons, Photographs, Qualitative, Text, Timelines, Word Clouds more... less... Getting a little older, and a commercial site, but with some good ideas to get you think.
  • Russell, C. K., Gregory, D. M., & Gates, M. F. (1996). Aesthetics and Substance in Qualitative Research Posters. Qualitative Health Research, 6(4), 542–552. Older article with much good information. Poster materials section less applicable.Link is for UNC-Chapel Hill affiliated users.

A few additional resources:

  • CDC Coffee Break: Considerations for Presenting Qualitative Data (Mark D. Rivera, March 13, 2018) PDF download of slide presentation. Display formats section begins on slide 10.
  • Print Book (Davis Library): Miles, M. B., Huberman, A. M., & Saldaña, J. (2014). Qualitative data analysis: A methods sourcebook, 3rd edition From Paul Mihas, Assistant Director of Education and Qualitative Research at the Odum Institute for Research in Social Science at UNC: Qualitative Data Analysis: A Methods Sourcebook (4th ed.) by Miles, Huberman, and Saldana has a section on Displaying the Data (and a chapter on Designing Matrix, Network, and Graphic Displays) that can help students consider numerous options for visually synthesizing data and findings. Many of the suggestions can be applied to designing posters (April 15, 2021).
  • << Previous: Publishing Qualitative Research
  • Next: Qualitative & Libraries: a few gems >>
  • Last Updated: Oct 17, 2023 1:03 PM
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  • How to Write a Research Proposal | Examples & Templates

How to Write a Research Proposal | Examples & Templates

Published on October 12, 2022 by Shona McCombes and Tegan George. Revised on June 13, 2023.

Structure of a research proposal

A research proposal describes what you will investigate, why it’s important, and how you will conduct your research.

The format of a research proposal varies between fields, but most proposals will contain at least these elements:

Introduction

Literature review.

  • Research design

Reference list

While the sections may vary, the overall objective is always the same. A research proposal serves as a blueprint and guide for your research plan, helping you get organized and feel confident in the path forward you choose to take.

Table of contents

Research proposal purpose, research proposal examples, research design and methods, contribution to knowledge, research schedule, other interesting articles, frequently asked questions about research proposals.

Academics often have to write research proposals to get funding for their projects. As a student, you might have to write a research proposal as part of a grad school application , or prior to starting your thesis or dissertation .

In addition to helping you figure out what your research can look like, a proposal can also serve to demonstrate why your project is worth pursuing to a funder, educational institution, or supervisor.

Research proposal length

The length of a research proposal can vary quite a bit. A bachelor’s or master’s thesis proposal can be just a few pages, while proposals for PhD dissertations or research funding are usually much longer and more detailed. Your supervisor can help you determine the best length for your work.

One trick to get started is to think of your proposal’s structure as a shorter version of your thesis or dissertation , only without the results , conclusion and discussion sections.

Download our research proposal template

Prevent plagiarism. Run a free check.

Writing a research proposal can be quite challenging, but a good starting point could be to look at some examples. We’ve included a few for you below.

  • Example research proposal #1: “A Conceptual Framework for Scheduling Constraint Management”
  • Example research proposal #2: “Medical Students as Mediators of Change in Tobacco Use”

Like your dissertation or thesis, the proposal will usually have a title page that includes:

  • The proposed title of your project
  • Your supervisor’s name
  • Your institution and department

The first part of your proposal is the initial pitch for your project. Make sure it succinctly explains what you want to do and why.

Your introduction should:

  • Introduce your topic
  • Give necessary background and context
  • Outline your  problem statement  and research questions

To guide your introduction , include information about:

  • Who could have an interest in the topic (e.g., scientists, policymakers)
  • How much is already known about the topic
  • What is missing from this current knowledge
  • What new insights your research will contribute
  • Why you believe this research is worth doing

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qualitative research proposal ppt

As you get started, it’s important to demonstrate that you’re familiar with the most important research on your topic. A strong literature review  shows your reader that your project has a solid foundation in existing knowledge or theory. It also shows that you’re not simply repeating what other people have already done or said, but rather using existing research as a jumping-off point for your own.

In this section, share exactly how your project will contribute to ongoing conversations in the field by:

  • Comparing and contrasting the main theories, methods, and debates
  • Examining the strengths and weaknesses of different approaches
  • Explaining how will you build on, challenge, or synthesize prior scholarship

Following the literature review, restate your main  objectives . This brings the focus back to your own project. Next, your research design or methodology section will describe your overall approach, and the practical steps you will take to answer your research questions.

To finish your proposal on a strong note, explore the potential implications of your research for your field. Emphasize again what you aim to contribute and why it matters.

For example, your results might have implications for:

  • Improving best practices
  • Informing policymaking decisions
  • Strengthening a theory or model
  • Challenging popular or scientific beliefs
  • Creating a basis for future research

Last but not least, your research proposal must include correct citations for every source you have used, compiled in a reference list . To create citations quickly and easily, you can use our free APA citation generator .

Some institutions or funders require a detailed timeline of the project, asking you to forecast what you will do at each stage and how long it may take. While not always required, be sure to check the requirements of your project.

Here’s an example schedule to help you get started. You can also download a template at the button below.

Download our research schedule template

If you are applying for research funding, chances are you will have to include a detailed budget. This shows your estimates of how much each part of your project will cost.

Make sure to check what type of costs the funding body will agree to cover. For each item, include:

  • Cost : exactly how much money do you need?
  • Justification : why is this cost necessary to complete the research?
  • Source : how did you calculate the amount?

To determine your budget, think about:

  • Travel costs : do you need to go somewhere to collect your data? How will you get there, and how much time will you need? What will you do there (e.g., interviews, archival research)?
  • Materials : do you need access to any tools or technologies?
  • Help : do you need to hire any research assistants for the project? What will they do, and how much will you pay them?

If you want to know more about the research process , methodology , research bias , or statistics , make sure to check out some of our other articles with explanations and examples.

Methodology

  • Sampling methods
  • Simple random sampling
  • Stratified sampling
  • Cluster sampling
  • Likert scales
  • Reproducibility

 Statistics

  • Null hypothesis
  • Statistical power
  • Probability distribution
  • Effect size
  • Poisson distribution

Research bias

  • Optimism bias
  • Cognitive bias
  • Implicit bias
  • Hawthorne effect
  • Anchoring bias
  • Explicit bias

Once you’ve decided on your research objectives , you need to explain them in your paper, at the end of your problem statement .

Keep your research objectives clear and concise, and use appropriate verbs to accurately convey the work that you will carry out for each one.

I will compare …

A research aim is a broad statement indicating the general purpose of your research project. It should appear in your introduction at the end of your problem statement , before your research objectives.

Research objectives are more specific than your research aim. They indicate the specific ways you’ll address the overarching aim.

A PhD, which is short for philosophiae doctor (doctor of philosophy in Latin), is the highest university degree that can be obtained. In a PhD, students spend 3–5 years writing a dissertation , which aims to make a significant, original contribution to current knowledge.

A PhD is intended to prepare students for a career as a researcher, whether that be in academia, the public sector, or the private sector.

A master’s is a 1- or 2-year graduate degree that can prepare you for a variety of careers.

All master’s involve graduate-level coursework. Some are research-intensive and intend to prepare students for further study in a PhD; these usually require their students to write a master’s thesis . Others focus on professional training for a specific career.

Critical thinking refers to the ability to evaluate information and to be aware of biases or assumptions, including your own.

Like information literacy , it involves evaluating arguments, identifying and solving problems in an objective and systematic way, and clearly communicating your ideas.

The best way to remember the difference between a research plan and a research proposal is that they have fundamentally different audiences. A research plan helps you, the researcher, organize your thoughts. On the other hand, a dissertation proposal or research proposal aims to convince others (e.g., a supervisor, a funding body, or a dissertation committee) that your research topic is relevant and worthy of being conducted.

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Principles of Social Research Methodology pp 263–277 Cite as

Designing a Research Proposal in Qualitative Research

  • Md. Ismail Hossain 4 ,
  • Nafiul Mehedi 4 &
  • Iftakhar Ahmad 4  
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The chapter discusses designing a research proposal in qualitative research. The main objective is to outline the major components of a qualitative research proposal with example(s) so that the students and novice scholars easily get an understanding of a qualitative proposal. The chapter highlights the major components of a qualitative research proposal and discusses the steps involved in designing a proposal. In each step, an example is given with some essential tips. Following these steps and tips, a novice researcher can easily prepare a qualitative research proposal. Readers, especially undergraduate and master’s students, might use this as a guideline while preparing a thesis proposal. After reading this chapter, they can easily prepare a qualitative proposal.

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Hossain, M.I., Mehedi, N., Ahmad, I. (2022). Designing a Research Proposal in Qualitative Research. In: Islam, M.R., Khan, N.A., Baikady, R. (eds) Principles of Social Research Methodology. Springer, Singapore. https://doi.org/10.1007/978-981-19-5441-2_18

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    Presenting our Qualitative Research Proposal Template PowerPoint Presentation Slides that is sure to impress your potential client. The content has been well-researched by our team of excellent researchers. You can change the colour, fonts, texts, images without any hassle to suit your business needs.

  6. Presenting Qualitative Research - Qualitative Research ...

    From Paul Mihas, Assistant Director of Education and Qualitative Research at the Odum Institute for Research in Social Science at UNC: Qualitative Data Analysis: A Methods Sourcebook (4th ed.) by Miles, Huberman, and Saldana has a section on Displaying the Data (and a chapter on Designing Matrix, Network, and Graphic Displays) that can help students consider numerous options for visually ...

  7. How to Write a Research Proposal | Examples & Templates - Scribbr

    Published on October 12, 2022 by Shona McCombes and Tegan George. Revised on June 13, 2023. A research proposal describes what you will investigate, why it’s important, and how you will conduct your research. The format of a research proposal varies between fields, but most proposals will contain at least these elements: Title page Introduction

  8. Designing a Research Proposal in Qualitative Research - Springer

    Abstract. The chapter discusses designing a research proposal in qualitative research. The main objective is to outline the major components of a qualitative research proposal with example (s) so that the students and novice scholars easily get an understanding of a qualitative proposal. The chapter highlights the major components of a ...

  9. Writing a Research Proposal - University of California, Berkeley

    research •Relevant skills you’ve mastered needed for the research •Life experiences that indicate special knowledge/interest in topic •Access to people, tools, institutions needed to complete your proposed project (attach letters of support if permitted) •Access to guidance