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Top 10 Best PhD in Marketing Programs in the US [2023]

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Best marketing phd programs and schools, arizona state university, w. p. carey school of business, harvard university, harvard business school, the university of wisconsin, wisconsin school of business, carnegie mellon university, tepper school of business, the university of colorado boulder, leeds school of business, the university of missouri, robert j. trulaske sr. college of business, florida international university, college of business, drexel university, lebow college of business, liberty university, grand canyon university, college of doctoral studies, advantages of having a phd in marketing:, drawbacks of a phd in marketing:, how to choose a marketing doctoral program, alternatives to a marketing major, careers with a phd in marketing, what do you need to get into a marketing doctoral program, phd marketing vs. master’s degree: which is better, what can you do with a phd in marketing, how many years is a phd in marketing, is there a phd in marketing, can i do a phd in marketing after an mba, key takeaways.

How deep do you want to dive into the ever-growing marketing field? A marketing background is a lucrative education choice that brings you applicable expertise for any industry. These days, marketing managers  make upwards of $130,000 per year. A master’s in marketing  is a great start.

But a PhD in marketing takes your career to the highest levels, though not only for individual businesses. You can take that expertise and dive deeper into research or pursue a teaching career in academia.

What are the best marketing PhD programs, and where can you find them? We’ve put together a solid list that even includes online marketing PhD programs for you to choose from!

PhD in Marketing

ASU was ranked no. 1  by the US News and World Report on its list of the most innovative schools. In this PhD marketing program, you can choose between three tracks: consumer behavior, quantitative marketing models, and service strategy. There are also core courses shared by all streams, which cover research methods and marketing models.

• Duration: 5 years
• Tuition : $11,720 per year
• Acceptance rate: 88.4%
• Location: Phoenix, Arizona

Harvard University is a world-renowned Ivy League  university known for its strength in research. This program draws on various disciplines, such as research methods, statistics, computer science , machine learning, and field seminars. After the first two years, students can embark on their dissertation. Although the Harvard Business School offers this program, doctorate candidates can also collaborate with other Harvard schools and MIT.

• Courses: 13
• Tuition : $50,928
• Acceptance rate: 5%
• Location: Boston, Massachusetts

The Wisconsin School of Business has a strong reputation for its excellent faculty and reasonable tuition. The school’s core research areas for their marketing PhD are quantitative modeling, marketing strategy, and consumer behavior. Interested in a research position at a university, or teaching a specialized course? You’ll find many network opportunities if you enroll in this prorgam.

• Tuition: Refer tuition page
• Acceptance rate: 57.2%
• Location: Madison, Wisconsin

PhD Program in Marketing

Carnegie Mellon University is based in Pittsburgh but has campuses all over the world. Their marketing PhD program covers topics like brand-choice models, marketing/operations interface, and theories of consumer behavior. Students are supported by excellent faculty to pursue quality research in specialty areas like behavioral and experimental economics , high-tech marketing, and two-sided market pricing.

• Duration: 4 to 5 years
• Tuition : $47,000 per year
• Acceptance rate: 17.3%
• Location: Pittsburgh, Pennsylvania

The University of Colorado Boulder is the flagship institution of the University of Colorado system and has nine schools and colleges offering around 150 programs. Its PhD in marketing is an advanced degree covering experimental and statistical methods, predictive modeling, quantitative marketing, and theory building, with crucial courses built around consumer behavior and quantitative modeling.

• Tuition : $2,811 per credit
• Acceptance rate: 84.2%
• Location: Boulder, Colorado

The University of Missouri is a public land-grant university that offers high-quality but affordable education. Its PhD program in marketing focuses on developing teaching and research skills and helps students prepare for careers in various research settings. The program offers small class sizes and promotes a collaborative environment.

• Semester hours: 72
• Tuition : $414.60 per credit hour
• Acceptance rate: 81.8%
• Location: Cornell Hall | Columbia, Missouri

PhD in Business Administration (Marketing)

FIU College of Business is a world-renowned institution that falls within the top 5% of elite business schools globally and has been ranked second  in the nation for international business programs. Its PhD in Business Administration with a focus on marketing equips students with the knowledge necessary to establish successful careers in academics and research. The program’s key courses include marketing research methodology, advanced data analysis, and statistical methods in consumer research.

• Duration: 4 years
• Tuition : $10,935.36 per year
• Location: Miami, Florida

Drexel University is a well-known private research institution and center of higher learning that emphasizes experiential learning. Its PhD in marketing program covers both the macro and micro aspects of marketing, though with a greater focus on the microelements. You can also choose between electives in economics-oriented or behavior-oriented subjects. Economics-oriented courses include econometrics and advanced microeconomics, while behavior-oriented includes multivariate analysis, and behavioral science research.

• Tuition : $2,000 per credit hour
• Acceptance rate: 77.2%
• Location: Philadelphia, Pennsylvania

Online Doctor of Business Administration (DBA) – Marketing

Looking for online marketing doctoral programs? Liberty University offers various fully online programs flexible enough for working professionals. Its DBA program in marketing includes strategic marketing management, supply chain management, marketing research, and marketing promotions. As one of the only fully-online marketing PhD programs available, it is ideal for working professionals who want to keep a balance between work and study. The program also lets you transfer up to 50% of credits from previous degrees.

• Credit hours: 60
• Duration: 3 years (average)
• Tuition : $595 per hour
• Acceptance rate: 50.1%

Doctor of Business Administration (DBA): Marketing (Quantitative Research)

Grand Canyon University is the largest private Christian university with almost 100,000 students. Unlike a qualitative DBA, which attempts to analyze topics using insights into how and why people think and behave, this quantitative DBA focuses on analysis by interpreting numeric data. This online doctorate in marketing includes courses about quantitative data collection and analysis, the complexity of marketing, and digital technology (a PhD in digital marketing is a great specialty!) and consumer behavior.

• Credits: 60
• Tuition : $702 per credit
• Acceptance rate: 80.7%

Should I Get a Doctorate in Marketing?

With a doctorate in marketing, you’ll be eligible for various high-level roles in academia, business, and research. These positions can offer salaries anywhere from $55,000 to $155,000, making the degree a valuable qualification for your CV.

Of course, like any discipline or program, a marketing PhD has advantages and disadvantages.

• Excellent career prospects:

A PhD in marketing will qualify you for roles at the highest levels of business management, which you otherwise might not access with a master’s alone. Alternatively, you use this degree to pursue a career in academia and research.

• Job opportunities in academia:

A PhD is a prerequisite if you want to teach marketing at a post-secondary level or pursue certain research career paths.

• Scope for innovation:

A PhD in marketing helps you contribute to advances in the field, especially in cutting-edge areas like artificial intelligence and natural language processing. In contrast, a master’s degree has a smaller scope for research.

• You have to wait to launch your career:

Studying a PhD is a serious time investment: it takes around five years to complete for most people. Of course, this is after you’ve already completed your bachelor’s and master’s degrees, so it will take you an average of 11 years before the degree brings you higher on the career ladder.

• It’s a balancing act:

By the time you start your PhD, you might have a family to take care of. As a result, managing your studies, research, and family could be a challenge.

With so many options, you might have trouble picking from the top marketing PhD programs. Here are some essential factors to consider before deciding:

1. Your career goals

You might be able to build a worthwhile career in marketing with a master’s degree . But for heavy research and academic or teaching work, you’ll need a PhD. If you’re not interested in teaching or research, you might reconsider the time and financial commitment needed to complete a marketing PhD.

2. Accreditation

Check each school you’re considering for their regional accreditation. Some marketing programs may even have programmatic accreditation to look out for. This is an important factor in picking a reputable program that’s attractive to potential employers.

3. Mode of delivery

If you’re already a working professional, full-time, on-campus study might not be an option for you. In this case, you must look for a PhD in marketing online that offers remote learning and flexibility.

These are just a few ideas to keep in mind. Weigh all your options and listen to your gut feeling in the end.

Marketing is a specialized discipline with well-defined objectives, needing specific skillsets. However, in today’s interconnected world, various disciplines share many of the same concepts.

You can still build a high-level career in marketing with qualifications in different fields, like:

• Advertising
• Data analytics
• Strategic management
• Analytical management
• Production management

A PhD in marketing can open doors to various top-level roles.

Here are some of the most common roles for professionals with a marketing doctorate, with the median annual salaries for each:

• Marketing Manager ( $67,696 )
• Market Research Analyst ( $55,742 )
• Chief Executive Officer (CEO) ( $156,413 )
• Professor (Marketing) ( $89,181 )

Every marketing PhD program has specific admission requirements. Always double-check by referring to the admission webpage or contacting a school representative. Usually, a master’s degree in a related field is required for admission.

Most programs will also require:

• A statement of purpose , research proposal, or both
• Letters of recommendation
• Academic resume
• GRE/GMAT scores may or may not be required

A master’s degree in marketing is a career-oriented qualification that can propel you into a meaningful marketing career for a variety of corporations or small businesses. On other hand, marketing PhD programs are generally research-based and will give you more specialized knowledge that equips you for a career in the academic sphere.

PhDs also require a much more significant time and financial commitment.

PhD in Marketing FAQs

Popular career choices for marketing PhD grads include market research analysts, chief marketing officers, and marketing professors. This advanced degree will not only equip you for roles in senior management, but also the fields of research and academia.

A PhD in marketing typically takes five years to complete. However, some universities allow you to earn your doctorate in as little as three years, though usually only if you have enough transfer credits. At the other end of the scale, your PhD may push out to up to seven years.

Yes. Many universities offer a PhD degree in marketing, as well as online marketing doctorate programs for working professionals. Some schools also offer a comparable DBA (Doctor of Business Administration)..

Yes, you can do a PhD in marketing after completing an MBA. In fact, you might consider completing a DBA to be more in line with your studies.

You can access a wealth of career opportunities available with an MBA or another master’s degree . But if you want to open more doors in research and academia, a PhD in marketing is the way to go. With so many online study options, it’s easier now than ever to complete a remote degree while juggling work or a family.

If you want to explore more options for excellent advanced degrees, take a look at our guides for:

• Best online PhD in Psychology programs
• History PhD programs
• Best PhD programs in California

The 9 Best Free Master’s Degree Online Programs [2023]

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Our Strength: Our Program

The Rotman Phd program in Marketing is designed on the premise that to become an effective marketing scholar a student must develop a thorough understanding of marketing institutions and problems, the methodological capability to analyze those problems rigorously, and the ability to communicate findings via written and oral presentation. The success of this approach is demonstrated in our exceptional placement record.

Strengths of the Program

The PhD Program in Marketing at the Rotman School is designed to prepare students for academic careers in marketing at research-oriented universities. Students benefit from interaction with faculty, a fully funded program, and our excellent placement record. The Marketing area is a key strength of Rotman, the business school at the University of Toronto.

Admission to the Program

The PhD program in Marketing is looking for accomplished graduate and undergraduate students with degrees in business (e.g. MBA), economics, quantitative methods or related fields, or degrees in psychology, sociology or related fields. Successful applicants demonstrate their excellence through outstanding grades, top scores on standardized test, and quantitative or behavioural research skills.

Program Structure and Requirements

The Rotman PhD in Marketing is a strenuous program, providing effective training for an academic career. The program includes required courses, a research project, comprehensive examinations and a final dissertation. Find out just what's involved in being a doctoral student in marketing at Rotman, the business school at the University of Toronto.

Current PhD Students

Meet some of the marketing students in the PhD program at Rotman. The business school at the University of Toronto, Rotman has one of the world's top 10 ranked doctoral programs, and is also in the top 10 for faculty and research. Our students graduate to work at some of the world's best business schools.

Meet the Rotman Marketing faculty.

Faculty by Research Focus

As a PhD student at the Rotman School of Management you will work closely with faculty that share your research interests, are working on similar areas, or can provide a new perspective. Here find out what our faculty members in the marketing area are currently working on.

Where are They Now?

The Marketing area at the Rotman School has graduated many successful PhD students over the years who have gone on to great achievements in teaching and research. They help to spread the reputation of the Rotman School and become part of the greater University of Toronto community. Take a moment to see where our graduates from the past decade or so have gone.

Is a Master of Marketing Worth It?

By Emily Scott

If you are a recent graduate or a young professional interested in marketing, you may wonder if a Master of Marketing degree can help you get the kinds of jobs you want to pursue. Below, Suzanne Feinstein , Director of the Vanderbilt Business Master of Marketing program, answers some common applicant questions about the program to help potential students determine if a Master of Marketing is worth it for them.

How will the Master of Marketing degree add to my previous education?

The Master of Marketing degree is built to prepare students to enter the marketing field, even if they have no prior marketing experience. Most students are either recent college graduates or young professionals with only 1-2 years of work experience. “In 10 months, students take courses in all areas of marketing, allowing them to pursue jobs in marketing that best suit their skills and passions, and also pivot into other marketing roles in their careers,” Feinstein said.

What classes do Master of Marketing students take?

Master of Marketing students take MBA-level courses to prepare them for a marketing career after graduation. Some examples of classes they take at Vanderbilt Business include Marketing Communications, Pricing Strategies, New Product Development, Digital Marketing Strategy, Brand Management, Statistics for Marketing, and Industrial Immersion. Students also have the opportunity to apply the concepts they learn in the classroom to real-world marketing problems through hands-on experiences like BrandWeek and internships.

Suzanne Feinstein, Director of Master of Marketing program

Classes in the program are usually discussion-based, involving highly interactive group projects where students can learn how to work successfully in a team. “Students get a well-rounded marketing education through coursework in advertising, sales, consumer behavior, analytics, social media, digital marketing, and more. Students take a deep dive into the industries and companies of interest to them through 2 immersion experiences. They also have mentorship opportunities with Vanderbilt MBA students through shared student organizations and peer coaching,” Feinstein said.

Are there resources in the Master of Marketing program to help me decide on an industry to work in?

The Career Management Center works with students individually to help explore potential career paths in marketing. “Students have a career coach who guides them to explore various marketing career paths,” Feinstein said. The Owen Leadership Development Program also helps students develop unique leadership skills that will be useful in a future career. Many students also take on internships during the program to help them discover roles they like (and don’t like) and further refine their future career paths. Students can also connect with alumni from both Vanderbilt Business and Vanderbilt at large to learn more about potential marketing careers.

What are some common jobs after graduation for Master of Marketing students?

After graduation, many students secure entry-level marketing jobs in a wide range of industries, from beauty to financial services. Some sample job titles include marketing analyst, account manager, digital marketing specialist, assistant brand manager, media and content marketin g strategist, and social media specialist. If you’d like to delve further into what jobs program graduates pursue, check out our guide, “ What Jobs Can You Get With a Master of Marketing Degree? ”

Is a Master of Marketing worth it for me?

For aspiring marketing professionals looking to launch their career, a Master of Marketing can help open up more career opportunities and give them the skills they need to secure a high potential job. “The program is so valuable for many reasons. Students build connections with classmates, professors, and other members of the Owen community that last a lifetime,” Feinstein said. “One of my favorite parts of my job is seeing the transformation from the day I interview them for the program, listening to their hopes, dreams, and goals, to a year later, when I hear them speak confidently as alumni to a new class of students. It is so rewarding.”

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Doctor of Business Administration (DBA) – Marketing

Transfer credits, next start date, build your company’s brand with a dba in marketing.

Marketing is a vital part of business operations. With effective marketing strategies and creative advertising, companies can reach target audiences, sell innovative goods and services, and establish trust and brand awareness among consumers.

If you want to work in top-level business roles and gain advanced knowledge of digital marketing and promotions, Liberty’s 100% online Doctor of Business Administration (DBA) – Marketing degree is for you. Our program can equip you with the leadership, communication, and business skills you need to take your career to the next level.

Partner with us and prepare to lead in your field with skill and integrity.

Among only 3% of business schools worldwide to receive ACBSP accreditation

Can someone with a DBA be called “doctor”?

Yes! A DBA is a terminal degree that, much like a PhD, allows you to use the title of “doctor.”

How long does it take to earn a DBA in Marketing?

At Liberty, you can finish your DBA in Marketing in about 3 years. With 8-week classes and no set login times, our program offers the flexibility you need to take the next step in your career.

Why pursue a DBA in Marketing?

Earning a doctorate can have a huge impact on your marketability and earnings. According to the Bureau of Labor Statistics, completing a doctoral degree can help you receive a salary that’s approximately 25% higher than the salary of your professional counterparts who only have a master’s degree.*

What’s the difference between a DBA in Marketing and a PhD in Marketing online program?

A PhD and a DBA are both terminal degrees that offer advanced training. However, they are designed to prepare students for different career paths. While a PhD in Digital Marketing can equip you for a career in research and academia, our DBA in Marketing teaches practical, on-the-job skills that can be applied to the real world of business.

What kind of degree is a DBA in Marketing?

A DBA is a terminal degree that helps you stand out in the competitive business world. By earning your DBA, you can become a better business leader and learn how to apply research and theory to current business problems. Our DBA is a great option if you want to expand your professional capacity, gain specialized vocational knowledge, and develop real-world business skills.

Why Choose Liberty’s DBA in Marketing Online Program?

If you’re worried that school will get in the way of your other commitments and priorities, we have just what you need. Our DBA is offered 100% online, allowing you to stay invested in your family and job while pursuing your degree. With our flexible format, you can complete your courses wherever and whenever it’s most convenient for you.

We’re committed to helping you achieve your personal and professional goals. In this program, you’ll learn from professors who have years of experience in business and marketing. Our faculty are passionate about what they do, knowledgeable in their field, and ready to help increase your business expertise. At Liberty, we offer affordable tuition rates, quality academics, and training that equips you to lead with excellence in the workplace.

Military Tuition Discount Lead your field with the doctoral degree you want — at a price you’ve earned. As a thank-you for your military service, Liberty University offers current and former service members like you or your spouse multiple pathways to earn a doctoral degree for only $300/credit hour . Find out how you can take advantage of this unique opportunity and reach the pinnacle of your profession — for less.

What Will You Learn in Our Doctorate in Marketing Online Degree Program?

Learn how to formulate, implement, and oversee strategic marketing campaigns that will produce results and help your business succeed.

In our core business courses, you’ll take an in-depth look at important business topics, including supply chain management, allocation of financial resources, and human resource management. You’ll also explore current trends in business administration, giving you the knowledge needed to help your company grow and thrive.

This program includes several research methods courses that culminate in an applied doctoral research project. By completing original research, you can develop unique solutions to current business problems.

Within the marketing specialization, you will examine topics such as market research, advertising, promotions, and consumer behavior. You’ll be equipped to help your business maintain a competitive advantage, build relationships with consumers, and market innovative products. By knowing how to develop effective marketing strategies, you can increase brand awareness among consumers and boost your company’s sales.

Featured Courses

• BUSI 520 – Strategic Marketing Management
• BUSI 612 – Marketing Promotions
• BUSI 613 – Supply Chain Management
• BUSI 614 – Marketing Research

Online Doctorate in Marketing Degree Information

• Our DBA program falls under Liberty’s School of Business .
• Download and review the Degree Completion Plan for our marketing doctoral program.
• View our Graduate Business Course Guides (login required) .
• Review the Doctor of Business Administration Handbook for additional program information.

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Highlights of Liberty’s DBA in Marketing and Communications

• We are recognized by multiple institutions for our academic quality, affordability, and accessibility . Our commitment to excellence also helped us rank among Niche.com’s top 3 online schools in America . Earning your online degree from a nonprofit university with this kind of recognition can help set you apart from others in your field.
• Your success is our success, which is why we’re committed to providing quality academics at an affordable tuition rate. While other colleges are increasing their tuition, we have frozen tuition rates for our undergraduate, graduate, and doctoral programs for the past 8 years — and counting.
• Our DBA program is accredited by the Accreditation Council for Business Schools and Programs ( ACBSP ). Our School of Business is among only 3% of business schools worldwide to earn ACBSP accreditation, and  having an ACBSP-accredited degree may give you a competitive advantage in the job market and help you stand out to employers. 
• Liberty University has achieved regional accreditation through the Southern Association of Colleges and Schools Commission on Colleges ( SACSCOC ).
• As an online Liberty student, you can access a wealth of resources through our top-notch research portal.
• You can complete your online DBA degree in about 3 years.

Admission Requirements for Our Online Doctoral Program in Marketing

A regionally or nationally accredited master’s degree in business or a business-related field with at least 30 hours of graduate business credit with a 3.0 or above GPA is required for admission in good standing. Please visit our admission requirements page for more detailed admissions-related information.

All applicants must submit the following:

• Admission application
• Application fee*
• Official college transcripts
• Proof of English proficiency (for applicants whose native language is other than English)

*There is no upfront application fee; however, a deferred $50 application fee will be assessed during Financial Check-In. This fee is waived for qualifying service members, veterans, and military spouses — documentation verifying military status is required.

What Can You Do with a Doctorate Degree in Marketing?

By earning your DBA in Marketing, you can pursue a wide variety of job opportunities. Most DBA graduates work directly in business, but you can also be a professor with a DBA if you want to work in academia. Some of the roles you may qualify for after completing this program include:

• Account executive
• Brand manager
• Marketing director
• Market research analyst
• Product manager
• Sales director
• University professor

*Bureau of Labor Statistics, U.S. Department of Labor, at Unemployment rates and earnings by educational attainment (viewed online August 24, 2020). Cited projections may not reflect local and/or short-term economic or job conditions and do not guarantee actual job growth.

*Some restrictions may occur for this promotion to apply. This promotion also excludes active faculty and staff, military, Non-Degree Seeking, DGIA, Continuing Education, WSB, and Certificates.

Apply FREE This Week*

Other programs you may be interested in

Doctor of Business Administration (DBA)

Doctor of Business Administration: International Business

Next Start Date: Sep 18, 2023

Doctor of Business Administration: Supply Chain Management & Logistics

Doctor of Strategic Leadership (DSL)

Doctor of Strategic Leadership

Graduate Certificate (CTG)

Master of Science (MS)

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What are the benefits of getting a PhD in statistics?

I've been working as a statistician in the marketing world for two years, and I have an M.S. in applied math. I want to change industries a bit (maybe epidemiology or engineering) and I also want to live overseas (ideally, a job where I'd live in one country for a few years and then move on to another).

So, my question is: to accomplish these life goals, does it make sense to get a PhD? Or, is there some other route that would be more beneficial?

• Obvious question but...have you considered a PhD in Epidemiology? –  Fomite May 23, 2016 at 20:04

2 Answers 2

A doctoral degree is a credential signifying largely that you are capable of doing independent research at the highest possible level. It is not, in an of itself, a ticket to working in a particular industry or in a particular location any more than a bachelor's or a master's degree. In fact, PhD holders may have substantially more challenges in those aspects, because the additional qualifications make them unattractive for many positions in conventional businesses and industries. (You are unlikely to find a PhD working in a sales division of a multinational conglomerate, for instance.)

The reason to get a PhD is because you are interested in problem solving and doing original work. If this doesn't describe your motivation, I would recommend against pursuing a graduate degree, because it will be a very long few years of your life which are not guaranteed to achieve the objectives you've laid out.

• 1 So, if I understand correctly, the PhD is only valuable as a stepping stone to a career in research/academia? It doesn't really have much value for industry purposes? –  random_forest_fanatic Jul 15, 2013 at 1:34
• 8 In most industries, a PhD has negative value. –  JeffE Jul 15, 2013 at 2:27
• 3 @JeffE: Outside of research divisions. –  aeismail Jul 15, 2013 at 4:19
• 1 @JoshBrowning: There are other career paths also: scientific project management, but also things like patent law, scientific journalism, and start-ups. –  aeismail Jul 15, 2013 at 4:22
• 3 @JoshBrowning: I'd say a PhD is a stepping stone to a career in research or research-related work. That may also be outside academia. –  silvado Jul 15, 2013 at 7:07

A PhD in statistics is more flexible and useful that PhDs in some other areas. The usual issue with PhDs one hears about is that one becomes over-qualified for non-academic work once one has a PhD. Additionally, there is a lot of time spent getting it.

However, statistics is intrinsically an applied science, and one that is in big demand across lots of areas, because it can be applied to lots of areas, unlike most academic disciplines. Specific anecdote: I was once told by a Statistics Professor that the head of a clinical trial is required to have a PhD in statistics (by the NHS, possibly). I don't know if this is true, but it sounds like something that is probably true. As he put it, this creates jobs for PhDs.

With computers being used more and more, and lots of data being created that needs to be analysed, new methods need to be invented to handle all this data. This is the kind of quasi-research work which is quite well suited for someone with a PhD.

Areas like data visualization and graphics are quite hot right now. Having a PhD in an area like that will probably not hurt you. See Hadley Wickham's thesis for example.

Of course, it is possible to get a PhD from a Statistics Department without learning any statistics, for example if you write a Probability (Mathematics) thesis. You probably don't want to do that.

My personal experience (I have a Statistics PhD) is that to get an interesting work, even in industry, a PhD is helpful. Much of the work so-called statisticians do is to mindlessly apply standard algorithms from some software package to data using things like SAS, and then package up the (machine produced) results. If you have a functioning brain, you don't want to do that.

BTW, it seems such questions are not on topic at stats.sx , but you could ask people on chat there - perhaps point to this question.

• Thanks Faheem, I'm glad to hear from another statistician! I'm considering focusing my PhD on spatial statistics, as I'm interested in epidemiology and geographical applications. Do you have any opinions on that particular topic? –  random_forest_fanatic Jul 20, 2013 at 11:43
• Hi Josh. No, I don't know anything about spatial statistics. Have you thought about which dept you want to go to? Choosing a dept carefully is important. As is the adviser, of course. You should also consider, of course, what your aim is in getting the PhD. As I said, getting a statistics PhD does not necessarily constrain you to academia, but what you work on in your thesis should at least somewhat depend on what you want to do afterwards. –  Faheem Mitha Jul 20, 2013 at 15:24

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Canada has earned the reputation of being one of the top countries invested in R&D. So, many students choose to pursue a PhD program in the country to benefit from its well-developed research methods and the commitment towards producing qualitative research. By taking up a PhD in Marketing course, doctoral students make a commitment towards exploring the field of Marketing deeper.

Table of Contents

PhD in Marketing in Canada is one of the hot courses that help students acquaint themselves well with topics like consumer behaviour, marketing theory, organizational behaviours affecting marketing science, etc. By honing your marketing research skills in the PhD coursework in Canada, doctoral students get shaped into high calibre marketing professionals and academicians.

List of Top Universities for PhD in Marketing in Canada

Once you’ve decided to further develop your interest in researching any of marketing’s various areas of specialization, you should look into the best options available. Below is a list of the top universities with the best research design in place to propel your career to new heights with a PhD in marketing.

HEC Montreal

About the University & Course

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HEC Montreal offers the PhD in Administration – Marketing program for students interested in market analysis, brand management, customer experience, arts marketing, e-commerce, or marketing strategy. The program is jointly offered by HEC Montreal, University of Quebec a Montreal, Concordia University, and McGill University.

Eligibility

A master’s level degree (MSc, MBA) or a graduate-level degree from a deemed university with an average considered to be excellent in the school is required. Further, the student should be fluent in French and English. A GMAT score of a minimum of 640 or a GRE score equivalent to GMAT 640 is also required while applying.

The tuition fees for international students are around CAD$9000 with various funding options available, and students can also get their tuition fee waived completely in some exceptional cases.

Additional Information

The level of research done in the program is so well acknowledged that the students’ work is often published in some of the best journals like the Journal of Marketing, Journal of Consumer Research, and the Journal of Marketing Research. 

Concordia University

Concordia University offers the John Molson PhD program in Business Administration with a specialization in Marketing available to all doctoral students. This specialization helps students acquire the right skills to conduct original market research that will make a positive contribution to the field of marketing. Some of the widely researched topics include consumer advertising, brand identity, brand management, electronic marketing, distribution channels, business-to-business marketing, etc.

A master’s in any discipline with a minimum of 3.5 out of 4.3 GPA (or equivalent), and a minimum GMAT score of 640 and, if possible, better. Proof of English language proficiency with a minimum band score of 7 with no band less than 6.5, a CV, three references, and a Statement of Purpose. Further, the applicants should also complete a PhD questionnaire and submit it before the deadline.

The tuition fee is estimated to be around CAD$6,500. Additionally, there are a plethora of funding opportunities available for the admitted students, including tuition fee waivers, fellowships, Teaching Assistant positions, etc.

The PhD program outcomes help students to take up a myriad of marketing-related jobs in almost all sectors, with special emphasis on the academic sector.

University of Guelph

The University of Guelph is regarded worldwide as one of the best research universities with advanced research methodologies that can really help a doctoral student’s academic career. The offered program is the PhD in Management with a Marketing and Consumer Behaviour specialization. The key areas of research include market segmentation, target marketing, external corporate and customer relations, marketing operations management, new product development, the study of consumer behaviour, etc.

A recognized master’s degree in management with a minimum 80% average is needed. A minimum GMAT score of 600 or GRE with 60th percentile, two references with an optional third. Proof of English language through the TOEFL or IELTS exam is also required. The only way to apply here is through the OUAC account online mentioned on the university’s website.

The tuition fees come out to be around CAD$6,500 for international students pursuing the course.

The university promises to position all its PhD students well to take up a career path of their liking in line with the research projects they have been engaging with. Throughout the course curation, doctoral students get to make strong networking connections through marketing seminars and by actively interacting with the well-learned faculty members. 

University of Toronto

The Rotman PhD Program in Marketing offered to doctoral students helps them in becoming effective marketing scholars who possess a deeper knowledge of marketing institutions, their structures, and capabilities.

Applying students should hold a master’s in economics, management, psychology, business, quantitative methods, or any other related field. However, the program also admits undergraduate programs of economics, quantitative methods, sociology, etc., disciplines that have portrayed an excellent academic track record. Exceptional GMAT/GRE scores are also a part of the program prerequisite. Furthermore, the admission process also involves clearing a one-on-one interview with the faculty members.

The tuition fees for the PhD are usually around CAD$8,700. Additionally, this program offers a fully-funded option to its admitted students and also offers them a handsome stipend up to five years of the program. 

PhD in Marketing at the university also has an excellent past placements record. Many students end up taking up positions in some of the world’s best universities like MIT, New York University, INSEAD, UCLA, Queen’s University, National University of Singapore, etc. 

University of Alberta

About the University & Course 

The PhD in Marketing program at the University of Alberta is aimed at exploring the entire marketing journey. Its focus areas of research include studying consumer preferences, behaviour, distributing strategies, pricing, marketing strategy, sales response, etc. The research projects of many students of the program have been published in Journal of Market Research, Journal of Consumer Psychology, Journal of the Academy of Marketing Science, Journal of Retailing, etc.

Eligibility  

Students should have showcased a flawless academic record with a minimum of 3.0 out of 4.0 on the University of Alberta grading scale in the last two years of their full-time study. Moreover, in GMAT and GRE, scores above the 90th percentile are required. The applicants should also provide proof of their proficiency in the English language. A statement of purpose, a strong CV, and three letters of reference are also required.

The tuition fee comes out to be roughly about CAD$8,500 for international students enrolled in the PhD in Marketing course. 

The university ensures that through its comprehensive and holistic PhD in Marketing, it is making its students the ideal recruit for many top recruiters. The alumni go on to work in many sectors in Canada and abroad and are regarded as experts in their area of specialization in marketing. 

The decision to do a PhD in Marketing in Canada, if followed through, will bring brighter opportunities in a student’s life. The country has many opportunities to grow professionally, especially for international students in the field of marketing. So, make sure that you explore all these universities in detail and choose your best pick to help you complete your PhD in Marketing.

Does Canada pay for PhD?

Some universities offer their PhD students a complete tuition waiver with an additional stipend to help them focus only on their research work during the course duration. However, the universities that do not do so still offer a myriad of funding opportunities to their PhD students that often help them to manage their finances while studying abroad in Canada.

How much does a PhD cost in Canada?

Many times, the PhD costs close to nothing to an accomplished student who shows an excellent academic track record. But, to have a general idea, most PhD programs in Canada can cost anywhere from CA$2,500 per year to CA$17,000 annually. The cost largely depends on the university and the course duration.

Kanika Singh

Kanika took a detour from academics for the corporate world. Now she works as a senior editor specialising in content creation, marketing, and strategy.

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Apr 12, 2021

The Marketer’s Guide to Reddit

• Social Media Marketing
• Digital Marketing

Written by Clark Boyd

Marketers need to be where their customers hang out. With over 430 million monthly active users , Reddit has become a very popular hangout spot. Indeed it is one of the fastest growing social media platforms and marketers should particularly note that it's also one of the top-performing sites in terms of organic search.

So why aren’t brands flocking to Reddit? What does marketing on Reddit look like? And should you consider getting started with Reddit marketing?

In this guide, we'll look at:

• What is Reddit, what are redditors, subreddits, upvotes and downvotes
• Organic marketing: Make sure of SEO, and learn to manage questions and track discussions.
• Paid marketing: using the Reddit advertising platform, the Reddit pixel, sponsored posts and AMAs 
• Examples of successes and failures of Reddit marketing
• Reddit vs other social media platforms

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Clark Boyd is a digital strategy consultant, author, and trainer. Over the last 12 years, he has devised and implemented international marketing strategies for brands including American Express, Adidas, and General Motors.

Today, Clark works with business schools at the University of Cambridge, Imperial College London, and Columbia University to design and deliver their executive-education courses on data analytics and digital marketing. 

Clark is a certified Google trainer and runs Google workshops across Europe and the Middle East. This year, he has delivered keynote speeches at leadership events in Latin America, Europe, and the US. You can find him on Twitter , LinkedIn , and Slideshare . He writes regularly on  Medium and you can subscribe to his  email newsletter, hi,tech .

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How marketing on Reddit works (and how to do it right)

Written by by Brent Barnhart

Published on  August 25, 2020

Reading time  6 minutes

If you’re curious about marketing on Reddit, we totally understand why.

After all, Reddit is the epicenter of all things viral online. With billions of visits per month and 430+ million active users, the platform represents one of the most engaged communities online.

Not to mention that content originating from Reddit tends to score huge numbers on social media.

Here’s the thing, though: marketing on Reddit is often an uphill battle for brands who don’t really “get” what the site is all about.

If you approach Reddit like the rest of your social presence, you’re going to be disappointed.

That’s why we put together this guide on how to use Reddit for business and decide if marketing on the platform makes sense for you.

What is Reddit, anyway?

Fair question! To folks who’ve never really navigated Reddit before, the site might look like a hot mess.

The self-promoted “front page of the Internet,” Reddit is basically one-part webform and one-part news site.

But where does all the “stuff” on Reddit come from?

In short, users publish content to Reddit in the form of links, photos or videos. Posts and comments related to that content are then “upvoted” or “downvoted.”

The concept of upvote system is simple: the cream (buzzworthy content) rises to the top while downvoted content (often irrelevant, inflammatory or spammy) gets buried.

Beyond Reddit’s front page, discussions are separated by individual communities known as “subreddits.”

It’s no exaggeration to say there’s a subreddit for just about everything. Beyond subreddits such as /r/IAmA (ask me anything) or /r/personalfinance, there are tons of large niche communities such as /r/jellybeantoes which is dedicated to cat paws (and has over 139,000 members, by the way).

Reddit isn’t  technically a social media site, although some critics may argue otherwise. While your actual user profile is limited, the ability to “like” (via upvotes) posts, drop comments and publish content is similar to the major social platforms out there.

Demographically, Reddit’s audience skews on the younger side and is nearly 70% male . While the platform is still largely associated with gaming and fandom culture, there are active communities for everything from fitness to beauty and beyond.

The challenge of marketing on Reddit

At a glance, Reddit might seem like the perfect place for marketers and brands to engage with customers.

And sure, it  can be.

But just like any social network, you can’t just dump a bunch of links on people and expect traction.

This is especially true on Reddit, a platform that thrives on a sense of community. Users don’t take kindly to people trying to sell to them without contributing to the community themselves.

Also, users on Reddit can see through thinly-veiled attempts at promotion and are often hostile toward them. That’s why many subreddits have explicit rules that restrict advertising.

Does this mean that Reddit is against businesses? Absolutely not. They just take a firm stance on self-promotion . Perhaps they put it best themselves:

“It’s perfectly fine to be a Redditor with a website, it’s not okay to be a website with a Reddit account.”

Reddit has no problem with businesses joining the platform. The key is that those businesses need to focus on community relationships and value versus selling. Here’s their “tl;dr” to anyone interested in marketing on Reddit:

“Don’t just spam out your links, and don’t blindly upvote your own content or ask anyone else to! Why? Because Reddit is a community, not a platform for self-promotion.”

Keep in mind that Reddit boasts its own ad platform and sponsored posts for brands. With advertising partners such as Audi, Poshmark and Adobe, it’s silly to say Reddit is antibusiness.

Oh, and conversations about brands and products are all the rage on Reddit. People love using the platform to discuss businesses because all content is authentic and unfiltered (hint: no brands butting in).

The takeaway here is that there is a place for businesses on Reddit: you just have to familiarize yourself with the platform prior to posting.

What the best way to approach marketing on Reddit, then?

Even if you never plan on business building a presence on Reddit, you should at the very least understand how brands use the platform and inculcate it into your overall social marketing strategy .

And if nothing else, Reddit is a brilliant place to conduct market research and maintain a pulse on trends in your industry and beyond.

Below are some ideas for how to use Reddit for business and marketing based on your brand.

Uncover customer feedback and suggestions

As noted earlier, Reddit is a potential treasure trove of conversations relevant to businesses.

From your audience’s favorite products to what people are <a href="http:// “>saying about your competitors , you don’t have to look hard for customers asking for advice and recommendations.

However, the key here isn’t for you to intervene or take action.

Instead, just listen .

By keeping tabs on conversations about your products or competitors, you can get a better sense of where you’re winning, where you might be falling short and how you can improve.

For example, check out this /r/personalfinance discussion about IRA accounts. This conversation highlights real-world problems and concerns from banking customers, stressing specific pain points and why one bank might be preferable to another.

These are the exact sort of conversations your business should be privy to and Reddit is rife with them. Take some time to explore industry-specific subreddits to better understand trends and what your customers are thinking.

Another way to zero in on these conversations on Reddit (and beyond) is through social listening tools like Sprout Social. Aggregating messages and posts from across the web, you translate messages and posts into actionable data for your business.

Discover unique user-generated content

In addition to questions from customers, Reddit is home to tons of user-generated content such as product photos and testimonials.

Customer photos are perfect for platforms like Instagram. Meanwhile, the fact that you have Redditors talking up your brand is a brilliant form of social proof to give your business some serious credibility.

For example, check out these recent posts on /r/FancyFollicles talking up Arctic Fox’s hair dye.

With just a quick search, you can uncover brand advocates and success stories from satisfied customers.

Provide support and recommendations to your audience

Arguably one of the best ways to approach marketing on Reddit is to prioritize support over selling.

There are many brands that have dedicated subreddit communities for asking questions and troubleshooting problems. This creates a direct line between your brand and customers, all the while being a public forum for people to seek out solutions and product recommendations in the future.

Heck, some companies such as Corsair use Reddit as an extension of their existing customer support efforts. Doing so creates visibility for your brand and likewise proves how committed you are to helping customers.

Use AMA events to get in front of your community

If you’re part of a bigger brand, you can flex your influence to talk directly to members of your community.

AMA (ask me anything) sessions are a cornerstone of Reddit and are a popular way to engage with fans organically, taking on questions and letting your brand’s personality shine through. Companies usually conduct AMAs in conjunction with a promotion or launch.

The key to a successful AMA is actually going back-and-forth with people rather than talking about what you’re promoting. In fact, shameless self-promotion has been the result of some of the worst (and most infamous) AMAs in Reddit lore.

Engage with customers from a personal account

This is a subtle tip but definitely one worth mentioning.

Ideally, you don’t want to potentially approach Redditors with a totally inactive account. Accumulating posts and comments on the site might take time, but doing so is worth it to prove to your community that you aren’t a spammer.

Some companies get around this by approaching customers from a personal, non-corporate account.

For example, Beardbrand’s Eric Banholtz is a seasoned Redditor and regularly comments on brand and beard-related topics from his personal account.

Similar to how brands conduct employee advocacy efforts, this is a great way to approach people on Reddit minus the sort corporate “stamp” on your presence.

Be human when talking with Redditors

This might seem like a no-brainer, but brands should talk to their customers candidly and jargon-free.

A distinct and approachable brand voice is pretty much always a good idea but is particularly important on a platform like Reddit where authenticity counts.

Here’s a great example from Deciem’s AMA on /r/skincareaddiction.

Their brand response is personalized, detailed and has some emotion behind it. This is exactly how brands should interact with customers on Reddit to win them over (and the upvotes on this post prove they were successful)

Ready to start marketing on Reddit?

Listen: marketing on Reddit is definitely tricky.

Even so, the platform is totally worth exploring for brands who want to understand industry trends and what their customers are thinking.

And as you brainstorm your Reddit business plan, make sure to check out our social media toolkit for additional ways to level up your brand’s social marketing.

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Reddit Marketing Guide: Strategy, Examples & Best Practices

• Digital Marketing
• Growth Marketing

Reddit is “the front page of the internet” – a customizable aggregator of all the latest news and entertainment about the topics that interest you the most. The social aggregation site is currently the 9th most visited website in the US (18th globally). So why is it rarely talked about among the most influential sites? And with that kind of traffic, why are they not among the big players in the marketing world alongside Google and Facebook? 

This Reddit marketing guide will give you a complete rundown of the site, as well as how and where smart marketers can find opportunities for growth.

For those unfamiliar, Reddit is a site where users can post various content to topic-specific channels (or subreddits), pictures, videos, links, and text – once posted, other users can view and comment to continue the conversation. 

Here’s a quick breakdown of the content types, and how best to utilize them on the platform!

Content Types

Due to the variety and nuance of the different communities on Reddit, photos shared on the platform can serve a number of purposes. While memes may be the currency of choice for the platform when it comes to still images, branded subreddits (both official and unofficial) like /r/fujifilm can provide users to share their experiences with a service or product through pictures.

Videos: 

Reddit may possibly be the godfather of short-form video, having offered the opportunity for users to embed videos of varying lengths as posts for some time. As of today, users can upload videos of up to 15 minutes, with many opting to keep things on the shorter side, primarily repurposing content found elsewhere on the internet. While branded content is generally frowned upon unless shared in a dedicated subreddit for the brand, meme videos can be a great opportunity for spreading awareness for a brand and aligning culturally with audiences. 

Links: 

Whether sharing with a community on a branded subreddit, or building karma for the account that is acting as an ambassador for your brand, sharing links to relevant content is a great way for building relationships with communities while establishing your account as a trusted source, and fostering brand awareness through increased engagement and visibility. Sharing blog posts that your brand has created to a brand-specific subreddit can be just as effective a strategy as sharing non-brand-related content to a brand-relevant sub to create conversation and generate opportunities to interact with communities. For brand-owned subreddits, pinning relevant links to specific resources or community spaces (like Discord servers) can be a great way to drive community interactions outside of Reddit.

GIFs: 

Gifs have become almost their own language on the internet as services like Gfycat, Giphy, and IMGUR allow users to create, edit, upload, and share, their very own gifs. For Reddit, gifs are an incredible opportunity for engaging directly with audiences from branded or brand-associated accounts on the platform (more on these later). 

While brand-specific gifs have historically found their way into the meme zeitgeist of the internet, attempts to push product awareness through branded gifs are more often than not seen as disingenuous and will likely hurt brand perception than help it — those sorts of things have to happen naturally. 

That’s not to say that brands can’t incorporate gifs into their content strategy on the site at all. In addition to a well-placed gif response to a comment potentially rewarding a brand account with high levels of engagement and visibility, gif specific subreddit such as /r/retiredgif can encapsulate a post in the annals of Reddit lore if the usage is done in a way that the community deems to be perfect — to the point that the gif itself should be retired from use indefinitely. 

Text: 

The foundation of Reddit’s content, text posts can be anything from long-form content meant to educate or otherwise engage audiences in the same vein as a blog post, to single sentences, or even headlines with a single question and no body text. 

One of the most notable formats for text posts is the AMA, or Ask Me Anything, a Q&A structure that allows users to post a thread inviting members of the subreddit to ask them anything — or in some instances AMAA (ask me almost anything). 

And while AMAs are one of the few places where Redditors are generally accepting of shameless plugging of products or projects, there are still limits. 

Outside of AMAs, however, brands can ask questions to gauge interest in potential future products, solicit feedback from communities, and gain all sorts of other insights and opportunities for engagement and relationship building. 

Democratization of Content:

The beauty of Reddit and the reason that the communities built there are so strong is that there’s no algorithm. Posts and comments are sorted through a voting system through upvotes and downvotes. What this means for the platform is that popular content will rise to the top of the page, and unpopular posts will be “downvoted to oblivion,” sinking towards the bottom — often hidden from the community. Upvotes and downvotes are tallied into Karma for individual accounts which are largely referred to on the platform as “meaningless internet points” that indicate how often a user’s posts or comments have been upvoted or downvoted. There are two kinds of Karma, Post Karma for content users themselves submitted, and Comment Karma for karma received on comments that users make in the threads for other users’ content. 

Reddit’s format borrows heavily from the structure of early message boards on the internet and is organized into subreddits, which are communities for different topics of discussion. Volunteer moderators (or mods) are in charge of keeping the discussion on topic and ensuring everyone plays nice and follows the subreddit’s rules. The subject matter of subreddits themselves can vary drastically from the extremely broad (/r/videos), to memes (/r/AdviceAnimals), to popular hobbies (/r/nfl), to advice-based (/r/selfimprovement), to the just plain weird ( /r/BreadStapledToTrees ).

There are currently over 2.8 million subreddits, so odds are there is something for every niche interest. But on the off-chance there isn’t, any user is free to create their own new subreddit and build a community to populate it with content. 

Why Market On Reddit?

As mentioned above, Reddit is the 18th most visited site in the world. To put that into context, Reddit has over 430 million monthly active users , and over 1.7 Billion page views per month.

An audience that size clearly goes across demographics, but it tends to skew younger, reaching over 64% of Americans aged 18-29.

Reddit is also famous for being a “black hole,” where users can get drawn into content and spend hours going down various rabbit holes. The average Reddit visit lasts roughly 10-13 minutes, where users visit over seven pages each.

The case for Reddit is simple – it’s a wildly popular platform with a very engaged audience. Users come to Reddit not only looking for entertainment but often for answers to their questions and solutions to their problems. Smart marketers can use this to their advantage, learning about their audience and using these insights to help guide marketing messaging and product development.

So Why Is Reddit Not More Popular For Brands?

As much fun as the site can be, Reddit can be an intimidating platform for brands. 

Redditors, as a whole, have traditionally been anti-advertising, though since the platform sold to Conde Nast in 2006, and was later transferred to the Conde parent company, Advance Publications, the platform has been experimenting greatly with monetization efforts and, of course, ads. While there is a subreddit of ~205K subscribers called /r/hailcorporate dedicated to Redditors calling out the obvious attempts of brands trying to push products on the platform, the reality is that the relationship between Redditors and brands has made a great deal of progress in recent years — thanks in large part to increased efforts on the part of brands to exercise transparency in their interactions on the platform. 

For some historical context, Reddit had a competitor in the social news aggregation space called Digg, which was actually the more popular at the time. In 2010 however, Digg revised its interface, which removed some popular features and loaded the site with ads. As a result, Digg lost 50% of its traffic nearly overnight (mostly to Reddit), and had to lay off 40% of its staff a few months later. They now exist mainly as a cautionary tale. Reddit co-founder Alexis Ohanian commented, “this new version of Digg reeks of VC meddling.” Thus, they’ve been timid to make any radical changes to the site that could potentially upset the user base.

As such, the user base has a lot of power on the site, and that level playing field is also scary to brands. If a brand were to post something unpopular on Twitter, their worst-case scenario is that it either gets ignored or gets replied to by people with much smaller followings, so the damage is minimal. Reddit, on the other hand, gives users the power to respond in real-time, as well as upvote/downvote power to dictate what they like and what they don’t like, and the brand just has to accept the results.

Marketing On Reddit

Like most social sites, there are essentially two tactics one can take to gain Reddit’s attention: organic and paid. Reddit, however, isn’t like social networks because brands and/or people aren’t the stars – the communities are. This power shift presents some challenges but not ones that are impossible to overcome.

Growing Accounts Organically

Unlike most social networks, interactions on Reddit are not driven by the individual as much as the individual interactions within the community — sharing content that is either helpful or entertaining in order to accumulate karma. While accounts are generally anonymous, and while usernames are visible on all posts and comments, individual users outside of a handful of “power users” do not generally get individual recognition — though this dynamic is slowly changing. While traditionally users would follow communities, not people, individual users, brands, and other forms of personalities are now beginning to create dedicated subreddits to build brand awareness and authority in their specific spaces. 

Subject Matter Experts

In the realm of the unlikely Reddit celebrity, there have emerged a number of accounts that have become synonymous with specific topics, or that get summoned to chime in with their opinion or expertise whenever necessary. Quite possibly the most well-known of these accounts, and the one that’s most illustrative of the trend, is /u/TheEarthquakeGuy, who unsurprisingly is the resident expert on earthquakes and is immediately tagged whenever there is an earthquake to provide reporting on the magnitude and severity of the occurrence. 

For brands, this poses a great opportunity to flex authority in a space, and do so in an organic and authentic way. 

Many brands have adopted the practice of having brand representatives that can go out into the wilds of Reddit to represent the brand in their particular area of expertise. This allows the brand to show up where conversations are happening organically, help out the community, and ultimately build trust. This practice is used with the express purpose of building community and brand awareness as leveraging conversations as opportunities for conversions is generally frowned upon. 

For example, Verizon has a fairly substantial presence on Reddit (more on them later) with one of the mods on their subreddit being /u/_bama. What’s surprising to find is that /u/_bama posts just as much on /r/ATT as they do on /r/Verizon. The reality however is that while they are a verified employee of Verizon, and a mod on /r/Verizon, they are also generally a subject matter expert on all things wireless technology and graciously share their knowledge wherever it is needed. 

As we can see from the above comment by /u/_bama, it’s brand agnostic, but presents them as an authoritative figure within the realm of wireless technology. Despite being posted to /r/ATT, anyone interacting with the account would quickly discover that /u/_bama is a Verizon employee and likely build trust in Verizon as a brand as a result by virtue of /u/_bama’s level of expertise in the field which positively reflects on the brand. 

The Actual Celebrity

Celebrities are just people, like you and me. So it’s only natural that they would love Reddit and of course harness the platform to help build their brand — or post photos of puppies.

While typically celebrity accounts have relatively short lifespans, being created as part of a PR campaign to conduct an AMA, only to be later abandoned and never heard from again, some celebrities become addicted like the rest of us and either continue to lurk, continue to post under their public account or, of course, post secretly with their “alt account”. 

One of the most prominent of all the celebrity accounts, or at least those we know about, is Governor Schwarzenegger’s, which is surprisingly active. 

Arnie, or Arnold, or the Governator if you prefer to call him that, is a fairly prominent celebrity that will often pop up in the comments of threads that are spreading positivity, or really any references to pumping or the pumping up of things. 

Customer Service Representatives

How many times have you found yourself in an uncomfortable situation where you’re having an issue with a product or service, you’re trying to call the customer service line, are unable to navigate the directory, and are just generally yelling the word “REPRESENTATIVE” into your smartphone hoping that some form of AI will register your request? It doesn’t have to be that way. 

As an extension of the brand-specific accounts on Reddit, few shine brighter than the customer service representatives in the esteem that the command. It may seem simple, but having an employee with a Reddit account can drastically impact public perception of a brand through the attention that they can provide to what might otherwise be upset customers. 

One of the most prominent examples of such an account would be /u/tvacgamer or, as they’re known throughout Reddit, Tony. 

Tony was once a representative of Amazon and would frequently be seen responding to questions about current deals and sales on the subreddit /r/gamedeals — signing each and every post with, “Cheers, Tony”.

To say Tony was beloved by the community would be an understatement, and as mentioned previously, that love was reflected directly back to Amazon. 

While Tony’s contribution to Reddit went little beyond just answering questions, or helping people receive support if they had issues with their order, Tony added a human touch to the brand experience that Amazon often lacks, and there was no lack of recognition for these contributions — small as they were.

Find the Right Subreddits

Think about your customer persona. What are their unique interests, and which communities within Reddit over-index for that persona? There are over 130K active subreddits, so there is likely to be something for every brand.

Finding the right subreddits is a bit like SEO keyword research. While it may be tempting to go after the most popular subreddits, the riches are in the niches. Say, for example, your brand makes kitchen tools. Making an impact on /r/food and its 20 million subscribers will be a difficult task. However, impacting a smaller but still active community like /r/bachelorchef and their ~10K subscribers is a lot more feasible. 

Once you’ve interacted with people and built some credibility, then you can start testing some of the larger subs, as well as posting your own content. Be sure to keep a balance of comments and posts, though. Too much posting and not engaging enough, and you’ll be seen as spamming your content – wanting the clicks and traffic without wanting to be a part of the community. Once this social contract is broken, it can be very tough to repair your image. In fact, many subreddits even have strict rules against self-promotion, which can lead to temporary or even lifetime bans. Reddit holds grudges.

Or Make Your Own Subreddits

Depending on the maturity of your brand and the level of brand recognition that you have developed, it can be incredibly impactful to create a subreddit dedicated specifically to your brand, platform, or product. 

Similar to the .com boom of the 90s, as Reddit gained momentum and popularity brands have been in a race to secure their place on Reddit to prevent losing control over brand narrative and the trajectory of the branded community. 

Looking at the technology space as an example, both Razer and Microsoft have branded communities, with Razer being described as being, “Made by Redditors, for Redditors…” 

The result in the case of Razer is that the brand has less control over the content narrative as the subreddit itself is run independently — despite some of the mods coming directly from Razer’s internal staff. 

For users, the experience is arguably more authentic, with many of the content submissions pointing out flaws in the Razer products, or otherwise being critical of the “cult of Razer” which may not present the brand in the best light and requires disclaimers such as this one, warning of potentially nefarious users posing as Razer employees due to their inability to directly manage which employees have access to mod privileges. 

Meanwhile, on the Microsoft subreddit, the Microsoft team can control the messaging and experience of users much more effectively, providing users with confidence that their comments or questions will be directly addressed by someone from the Microsoft social team — without much, if any, worry as to whether or not the person they’re speaking with is an imposter or not. 

By having control of the subreddit, the brand is also able to pin whatever content they want to spotlight at any particular point in time, whether it’s a keynote, official support thread, or potentially even a new product launch. 

Ultimately, both types of branded subreddits are incredibly important and helpful to building relationships with the communities developing around your brand, though it is inarguable that having the ability to own your own subreddit is far superior to simply being an active participant in a Redditor-run sub. 

What is important, is that, like any other social media presence, your sub be active. While there may be disappointment from users seeking out a branded sub that aren’t able to find one, the perceptive damage of having a user find an abandoned sub, post a concern or question and never get a response is likely worse. 

Engage with the Community

The biggest takeaway of this entire article is this: your engagement with the community needs to be humble and genuine. Especially within niche communities, people will see through the BS, and because Redditors have the power of the downvote, you will be punished for it.

The most downvoted comment of all time actually belongs to the video game brand, EA. After Star Wars Battlefront was released, a user took to the game-specific subreddit (/r/StarWarsBattlefront) to complain that they either needed to log an excessive amount of playing hours or pay to unlock their favorite character. EA attempted to respond and stand up for its product, but Redditors saw right through the PR response, and the comment was downvoted over 668,000 times.

Instead, see this community engagement as an opportunity to learn about your potential customers. What problems are they consistently having, and how can you help solve them? A famous example of this was Imgur, the image hosting site that’s in the top 100 most visited sites in the world. Back in 2009, it was created by a Redditor as a gift for Reddit , since users were constantly complaining about glitchy tools like Imageshack and Photobucket. The creator was still a college student at the time, and this was just a side project for him. But Imgur ultimately blew up into a bonafide startup that has raised $60 million because he understood a community and solved their problem.

Consider an AMA

A Reddit AMA (short for “Ask Me Anything”) is a thread of questions hosted by a person who declares, “I am _______, ask me anything.” From there, Reddit users respond with the type of questions that you’d never see on your standard PR tour. While politicians like Barack Obama or celebrities such as Gordon Ramsay will often make appearances to help promote their campaign or project, a popular AMA can just as likely come from someone with an interesting story to tell, such as this guy who walked every single block in NYC .

As with all things Reddit, humble and honest answers are required. While some questions will be related to the newest project or topic, many will not be, so participants need to be prepared and not expect this experience to be strict promotion. Woody Harrelson once infamously got annoyed with any questions not related to his new movie released and felt the backlash from the community as a result. While timing AMAs with a release can undoubtedly help, see it as an opportunity to engage with a community rather than a sales pitch.

An example of this done right is Ivan Kutskir, creator of Photopea , a free version of Photoshop. With Reddit being a very tech-friendly community, he answers many questions about coding and development, but also about his business plans and what’s changed in his life as the tool has gotten more popular. He’s made multiple appearances in AMAs and reports that his downloads and income double each time. However, he gets the benefit of the doubt from the Reddit community because he’s an active member throughout the year, not just during his AMAs.

Don’t have a physical product to sell? AMAs can still work for people who thrive on knowledge and expertise. Famous food writer and restauranteur J Kenji Lopez-Alt hosts the occasional AMA just to answer people’s questions about food and cooking. He’s not selling anything – only offering advice and entertainment. By doing this, he becomes more popular and credible within the community, so when he wants to promote something (such as a new book or restaurant opening), he’s not seen as spamming because he’s a consistent contributor to the community. He’s even started his own subreddit (/r/seriouseats) where users discuss and post pictures of the recipes from his site, which has over 272K subscribers!

If you’re just getting started on Reddit, an AMA without any sales pitch can be a great way to introduce yourself to the community and begin building credibility quickly.

Paid Advertising on Reddit

Organic engagement requires a long-term strategy and a consistent time commitment. However, sometimes brands need a short-term boost of brand awareness or want to maintain a presence but lack the bandwidth to participate on a regular basis. Reddit’s ad products, while a bit nascent, can be a possible solution.

Trust in Transparency:

While Reddit may be anti-product placement when it comes to their communities, according to the metrics Reddit itself reports, ads on the platform have provided some fairly favorable metrics for brands like Duracell and Woodchuck Ciders — with their case studies claiming a remarkable 16% increase in engagement for Woodchuck and 250M+ impressions for Duracell from their respective campaigns. This may imply that while Redditors are unreceptive to deceptive advertising on the platform, ads that are presented with transparency are fine. 

As with any platform, it’s important to understand your audience, and the platform, and craft your ad experience accordingly. 

Getting Started: 

If you’re familiar with other ad platforms, then you’ll likely feel right at home with the Reddit Ads API as it offers a number of familiar features, while still being tuned to best serve the Reddit platform. 

As with any troubleshooting best practices, your first step towards becoming a Reddit ads expert is to be sure that you have an account, and that you’re logged in — so far, so easy. Once logged in, head on over to ads.reddit.com to set up your ad account which will require a bit of additional information such as:

• Company Username (Which will appear on your ads)
• Company Name
• Business Email Address
• Last Name 
• Business Phone Number (Optional) 

You can also opt to indicate whether or not you work with or at an advertising agency just so the folks at Reddit are aware that you may potentially be working with multiple business accounts — no big deal. 

Choosing an Objective:

In keeping pace with other ad platforms, Reddit has a similar structure to other existing platforms in the market with its campaign objective offerings. 

Here’s a quick breakdown of the types of objectives that are offered, their funnel location, and bid types: 

Ad Options :

Promoted posts.

Reddit’s primary ad offering is native posts (posts, carousels, or video) that look and feel like standard posts, including upvotes, downvotes, and comment threads (though these features can be disabled if you choose). The only real difference is that ads maintain a presence for the duration of your campaign, unlike posts that fade from the page after 24 hours. That said, Redditors are accustomed to seeing fresh content, so consider varying your ads or rotating them somewhat more frequently — and of course, make them feel like native content. Because commenting is so natural on Reddit, advertisers have the benefit of getting some real-time feedback on their ads or brand, plus they can quickly answer any questions in the discussion that follows. Video ads have the added benefit of being embedded into the page to be viewed without clicking to a new page, as well as the option of a custom CTA.

These units are available on auction through Reddit Ads Dashboard and can be priced on a CPM, CPC, or CPV (for video ads).

Features of Promoted Posts: 

• Image or Text
• CTA (optional)
• Multiple bid types (CMP, CPC, CPV)
• In-feed placements

Features of Promoted Video: 

• In-feed auto-play or click-to-play for conversations 
• Various aspect ratios
• Multiple bid types (CPM, CPC, CPV)

Features of Promoted Carousels: 

• 1-6 images or GIFs
• Multiple bid types (CPM, CPC, CPV) 

For when brands want to make a short-term splash, takeovers can be an excellent opportunity for widespread or niche brand awareness. 

Takeovers offer the opportunity to own some of the top communities of your choosing for 24 hours. For widespread, takeover options include:

Category Takeovers: 

• Promoted Post (for top communities in chosen category)
• Top Banner (300×600 or 300×250)
• Sticky Banner (300×250) 

Front Page Takeovers:

• Promoted Post (for Reddit front page)

Trending Takeovers: 

• Trending unit on Popular
• Trending unit on Search
• Trending landing page

Reddit Takeovers:

• Top banner (Above the Fold)
• Sticky banner (Below the Fold)
• Trending unit on Popular 
• Trending unit on Search 

Because these ads are little more than standard display plus a native post, a brand will typically only see success in one of two ways. The first is if the brand is already well-liked by the Reddit community. In that case, the ads are more seen as reminders, such as for an upcoming movie or video game release. The second way is for the ads to acknowledge the Reddit community somehow. Reddit is a place with many in-jokes and memes, so leaning into this can help a brand break through the clutter and make the community feel seen. Budweiser made good use of this tactic, adapting their “Real Men of Genius” ads to acknowledge and joke about people within Reddit. 

Targeting Options

Without the extensive data collection of Facebook or other social media, targeting on Reddit can be a bit tricky, particularly when you consider the fact that most accounts are completely anonymous. However, the niche interests of Reddit do create some exciting and potentially valuable audience segments.

Community Targeting :

Using community targeting means you’ll pick the specific subreddits that most closely align with your target audience. This strategy looks at a user’s engagements (subscription, visits, comments, and upvotes) with a community, as well as views of community content via an aggregated feed (or listing pages). Once a user enters your targeting pool, ads can be served to them throughout Reddit – not necessarily on the specific subreddits.

Interest Targeting:

Similar to community targeting, this strategy groups users based on the topics they interact with on Reddit. Reddit has broken down interest targeting into 15 different groups. While these tend to be broader than specific community targeting, Reddit does allow certain exclusions to help you hone in more granularly. For example, Gaming is a popular topic across Reddit and is one of the potential interests you can select. However, Reddit gives you the option of specifying PC Gaming vs. Video Games to ensure you’re only targeting your most likely potential customers.

Location Targeting:

If running regional campaigns for an event, service, or product, Reddit allows targeting based on the following parameters: 

• A list of 210 US cities

While this isn’t the most robust set of targeting parameters, and many marketers are making requests (on Reddit) for the ability to target specific zip codes, the option to hone in on such a wide variety of cities within the US is likely more than sufficient for most marketers needs — unless you’re targeting hyper-locally. 

Device Targeting:

The device wars between iPhone and every other device are not without representation with Reddit’s targeting offerings. And with developers continuing to give preference to testing new apps on one OS or the other before eventually porting it over, it makes sense that targeting by device would be a thing for Reddit so that app or game developers can reach their intended audiences without wasting ad spend by reaching the other half. 

Time of Day Targeting :

Targeting by the time of day can be super helpful for certain businesses and is a fantastic offering from Reddit’s ad platform. If you’ve ever noticed that you specifically are getting GrubHub ads served to you when you’re not-so-secretly checking Reddit as you begin mentally planning your perfect lunch order — time of day targeting is why. 

Custom Audiences:

These audiences are the most granular within Reddit, allowing you to target specific people based on email addresses or mobile app IDs (MAID, IDFA for iOS, and GAID for Android). Emails can be a bit tricky, as Reddit users aren’t required to provide an email address to create an account. Marketers either need to have an extensive email list or at the very least, know in advance that their match rate might be a bit low. Once you have your list uploaded, you can provide additional layering or exclusions to hone in even further, such as Community, Interest, Keyword Exclusion, Device, or Location.

Making Your Reddit Ads Shine: 

Reddit truly is unlike any other social media platform, and so the same should any ads on the platform. While traditional best practices for ad creative and copy still apply with ensuring that the purpose is clear, the copy is concise and with a clear value proposition, the product is the star, you’re taking advantage of CTAs, and you’re always testing, it is still important to craft your messaging specifically to Reddit’s audience — and your intended community within that audience. 

Reddit Marketing Takeaway

Overall, Reddit remains an underutilized resource for marketers, mainly because rather than the plug-and-play tactics of sites like Google or Facebook, Reddit requires genuine engagement and long-term vision. However, the payoff can be worth it to smart brands and marketers who are willing to put in the time. 

While their ad products still may need some further refinement, Reddit’s collection of highly engaged communities contains countless valuable insights and people looking for solutions. Be the brand that steps up and helps solve problems, and you won’t just have extra traffic to your site; you’ll have an entire community behind you.

If you’re looking for a growth partner with extensive Reddit experience we’d love to talk strategy to help your brand grow and achieve your goals!

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These programs provide industry-relevant courses in top in-demand areas that have distinct skill sets, along with shared foundational courses that cover general business and marketing content. Your career goals will ultimately help you decide which specialty is right for you.

INDUSTRY CERTIFICATIONS

In these programs, you have the opportunity to earn industry-recognized certifications and skills through our collaboration with Google and HubSpot. The cost of some of these certifications are covered in your tuition, streamlining the process of earning career-boosting certs aligned with your career goals.  

Digital Marketing certifications:

HubSpot Inbound Marketing certification

HubSpot Marketing Software certification

HubSpot Email Marketing certification

• HubSpot Social Media Marketing certification
• Google Ads Search certification
• Google Digital Marketing & E-commerce Certificate (Google Career Certificate) 

Marketing Analytics certifications:

HubSpot SEO certification

• Google Analytics certification 

Digital Analytics Association Membership

We partnered with a leading marketing analytics association, Digital Analytics Association (DAA), to provide industry networking opportunities during your degree.

WGU’s marketing master’s degree also aligns with the Online Marketing Certified Associate (OMCA) industry certification. Students will receive a voucher to sit for this 3rd-party industry certification. The cost of the OMCA certification is included in the program’s tuition rate. Sitting for the OMCA certification is voluntary and must be completed within six-months of receiving the certification voucher.

WGU offers affordable tuition charged per six-month term, not per-credit. This means you can take as many courses as you want during each term and not pay extra.

70% of students in WGU business master's programs are able to complete them within 24 months. WGU’s competency-based education model lets you complete courses on your schedule, with 24/7 online access to learning materials and the ability to take tests as soon as you know the material.

* WGU Internal Data

$22,200 Salary Growth*

WGU’s competency-based education model lets you complete courses on your schedule, with 24/7 online access to learning materials and the ability to take tests as soon as you know the material.

* WGU Annual Report

M.S. Marketing vs. MBA

Both an MBA or a marketing master's can be a great way to advance your education. Unsure of which one is the right fit? It really comes down to what your interests and aspirations are. If your goal is to gain skills more specific to marketing—such as social media, SEO, market research, analytics, etc.—consider the marketing master’s. On the other hand, if you want to build a stronger business background, an MBA can expand your knowledge in areas such as finance, operations, and strategy. 

Careers Your Online Marketing Master's Prepares You For

With a master’s in marketing from WGU, you’re ready to move into the following jobs, depending on your specialty.

• Chief Marketing Officer
• Marketing Manager  
• Digital Marketing Manager
• Market Research Analyst
• Brand Manager
• Content Marketing Specialist  
• Social Media Manager  
• SEO Manager
• Media Analyst  
• Sales Manager
• Advertising Manager
• Media Buyer
• Traffic Manager
• Promotions Manager
• Content Manager

WGU vs. Traditional Universities Compare the Difference

Traditional Universities

TUITION STRUCTURE

Per credit hour

Flat rate per 6-month term

Schedule and wait days or even weeks to meet with one of many counselors

Simply email or call to connect with your designated Program Mentor who supports you from day one

Scheduled time

Whenever you feel ready

Professor led lectures at a certain time and place

Courses available anytime, from anywhere

TIME TO FINISH

Approximately 2 years, minimal acceleration options

As quickly as you can master the material, can finish programs in 1 year

WGU offers affordable tuition charged per six-month term, not per-credit. This means you can take as many courses as you are able during the term and not pay extra. This means the path to earning a master's degree is affordable. Students also qualify for financial aid and scholarship opportunities at WGU.

Flexible Schedule

Marketing careers mean busy schedules and demanding responsibilities. School should work with your schedule. At WGU, there are no required log-in times for courses, no scheduled tests. You learn the material and take assessments whenever it works for you. This allows you to keep working while earning your master's degree.

Valued By Alumni and Employers

95% of WGU alumni would choose to go to WGU again, according to a 2022 Harris Poll . In over 3,000 reviews on Trustpilot , students and graduates rate WGU 4.7 out of 5. And 95% of employers say they would hire a WGU graduate again. See more about where WGU grads work, and what employers have to say about WGU students.

View M.S. Marketing Programs Learn about the two different program specialties you can choose from in a marketing master's program at WGU.

Accredited, Respected, Recognized™

One important measure of a degree’s value is the reputation of the university where it was earned. When employers, industry leaders, and academic experts hold your alma mater in high esteem, you reap the benefits of that respect. WGU is a pioneer in reinventing higher education for the 21st century, and our quality has been recognized.

Master Your Future Scholarship Opportunity

In addition to our already low tuition, WGU wants to make getting your master’s degree even more affordable. That’s why we’re offering $2,500 toward your MSM with the Master Your Future Scholarship opportunity. Interested? The next step is to apply for admission.  

Don't Have a Bachelor's Degree?

Consider WGU’s Bachelor of Science Business Administration in Marketing. This program will give you the strong marketing foundation you need to excel in a marketing master’s program, as well as prepare you for a wide variety of valuable careers in content marketing, social media, brand management, and much more.

No GMAT or GRE Requirement

Our goal is to make it easier for you to follow your dream of pursuing your master’s degree. So, instead of looking at standardized test scores, WGU looks at previous work and college experience, using that as a gauge to help in admission decisions. 

What Students Are Saying About WGU

Our students say it best. See why their WGU experience means so much to them, and what makes us different.

"During my studies, I worked full time, was raising a toddler, and had a second child this year. The flexibility that WGU offered was incredible."

—Tata Stowe B.S. Business Management

"I got a degree in a fraction of the time and for much less cost than any other respectable university. WGU is also regionally accredited."

—Brandy Engleking M.S. Management and Leadership

"WGU was a great experience I finished at an accelerated pace but maintained my work and social life! Perfect for those working full time where conventional in class education is not an option."

—Nathan Ceniceros MBA - IT Management)

WGU Grads Hold Positions With Top Employers

FAQs about Marketing Master's Degrees

What are some specializations within marketing I can pursue with an M.S. in Marketing?

WGU’s Master of Science in Marketing offers two specialization options: Digital Marketing and Marketing Analytics. The Digital Marketing specialization focuses on creative skills in e-commerce, social media, and email marketing, and the Marketing Analytics specialization focuses on more technical skills in analytics and SEO.

What’s the salary range for someone with an M.S. in Marketing?

The average annual pay for a marketing master’s in the United States is $72,000 a year with annual salaries ranging from $40,000 to $140,000.

Should I get an MBA or an M.S. in Marketing?

It depends on what your career aspirations are. A marketing MBA focuses more on the business of marketing and dives into topics such as finance and operations, which can help you build a stronger business background. An MSM teaches you skills that are more specific to marketing, such as social media, SEO, and market research, which can help you build or grow in your current marketing career.

What jobs does this degree prepare you for?

With an M.S. in marketing, you’ll be qualified for a variety of advanced marketing jobs, including:  

Marketing Manager   

Digital Marketing Manager  

Brand Manager  

Content Marketing Specialist   

Social Media Manager   

SEO Manager  

Media Analyst   

Do I need a bachelor’s in marketing before obtaining an M.S. in marketing?

In order to obtain a master's degree, you will need a bachelor's degree. It is not required that you have a bachelor's degree in marketing in order to pursue a master's in marketing.

What are the different types of marketing degree programs?

WGU offers a Bachelor of Business Administration in Marketing and a Master of Science in Marketing that includes Digital Marketing or Marketing Analytics specializations.   

How long does an online M.S. in marketing take?

It varies. With WGU's competency-based model, your time to graduation is unique because you move through your courses based on how quickly you prove mastery of the material. For some students, it might take two years, but for those who already have a solid base of knowledge in marketing, it may take less time.

What certifications should I complete with an M.S. in marketing?

Certifications are a great way to increase your marketability and show employers you’re serious about advancing your marketing career. However, they’re not typically a requirement. Some certifications you can earn along with WGU’s marketing master’s degree include:  

HubSpot Social Media Marketing

Google Ads Search certification  

Google Digital Marketing & E-commerce Certificate (Google Career Certificate)

Google Analytics certification

The University

For students, most visited links, state-based universities.