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Dissertation Topics in Marketing

• Updated on  
• May 8, 2023

As a Marketing graduate, you are expected to submit a Dissertation as a part of your degree or PhD programme. Your Marketing Dissertation topic can connect to various areas including, branding, link marketing, wire/automated marketing, retailing principles, or any alternative field of marketing. Often, students have difficulty finding the correct dissertation topic for their Marketing course. Hence, to encourage you to get established with topic suggestions, we have acquired a list of the recent arguments you can use to create your Marketing Dissertation. Keep reading this blog to know more!

Also Read: Dissertation vs Thesis

This Blog Includes:

Dissertation topics for marketing, topics for mba marketing, b2b marketing topics , topics on digital marketing, relationship marketing dissertation topics, branding dissertation topics, direct marketing dissertation topics, cultural and marketing dissertation topics, online marketing dissertation topics, mobile marketing dissertation topics, the 4ps of (price, product, promotion, place) of marketing mix, consumer psychology and marketing dissertation topics, social media marketing dissertation topics, ethics in marketing dissertation topics , explore the well-crafted marketing dissertation topics  , present the perfectly written dissertation on marketing.

• What are the incentives and intentions behind support programs for corporations to engage consumers in the long series?
• To what degree does Caffe Nero’s app foster consumer allegiance?
• How and why can communication marketing be employed to entice new clients through social elements?
• How does production variety influence policy patriotism among high and low-contact producers?
• Can leisure goods merchants avoid obstacles by replacing bolt-in clients with a different set of benefits and products?
• How do entrepreneurs grapple with polygamous behaviour among users?
• Computerised communication economics in the age of COVID-19: Analysing the magnitude of personalisation and customisation.
• Growing policy support through long-value distribution management–an event study of UK health brands.
• What are the challenges for Tesco’s support card system in now’s cutthroat factory environment?
• An investigation of the relationship between observed risk and brand investment: A correlation of department store retailers in the UK .
• How does modernisation impact customer brand resonance? A process study of reception brands who were forced to innovate due to COVID-19.
• Do purchasers really figure out a company’s brand benefits? The process of Starbucks vs McDonald’s.

Students of the MBA Marketing course can refer to the following list of marketing dissertation topics.

• Involving communal systems when seeking different markets and developing the market interest.
• Systems companies use acting on customer boycotts.
• The job of joint buy in a poor industry.
• Are modernisations useful in building up the number of clients?
• The relationship between the geographic position and the nature of a system.
• The benefits groups get from the customisation of their works.
• Mobile commerce: its powers and shortcomings.
• The change in prices on offline and wire markets of properties.
• How serious is the job of branding in the progress of a business?
• Are there proper limitations in brand selling plans?
• What are the key features of Internet commerce?

Also Read: Dissertation Topic in Finance

Here are some dissertation topics for B2B marketing.

• Altering the Marketing Management. What are the new models, functions, processes, and techniques?
• Making the Idea Organisation: How to use expected control to set up brand advantage, develop leads, and interest clients.
• Getting to Love the Data Burst. Carrying out the potential of analytics for increased planning, margin control, and outcome.
• Drawing up for the B2B Social Buyer. Establishing the appropriate commerce difference between conventional customs and the new civil user.
• Sales Channel Enablement. Increasing the impact from your portfolio of enablement movements across direct and ancillary demand channels.
• Next Generation Account-Paltry Commerce. Developing the model, mix, and workforce across the full businesses and distribution cycle.

Given below is a list of Digital Marketing dissertation topics.

• How does the value of things that affect wire trade differ corresponding to the amount type in the works trade in the UK?
• Do consumers react negatively to low and high-term actions in an aggressive networked status? The process of wire record deals.
• In what respects do available wire conversation areas affect users’ return to direct selling promotions in civil form sets?
• Evaluating the power of vision brands’ direct selling via YouTube.
• How does the telemarketers’ community (tone) affect consumer feedback in a more diversified global business situation?
• Do users learn how to care for themselves from dishonest direct selling ploys employed by civil forms advertising firms?

Also Read: How to Write Acknowledgement for Dissertation?

Relationship Marketing is a marketing tactic to build long-term relationships with customers. This strategy allows companies to acquire customers, while also maintaining customer loyalty that further results in repeated customs for the respective company. In the modern business world today, Relationship Marketing can be a great base for your marketing dissertation as it provides you with a diverse range of dissertation topics:

• Digital relationship marketing in the age of COVID-19: Analysing the importance of personalisation and customisation.
• Analyzing the customer-centric marketing strategies in attaining competitive advantage for the firm and sustaining business success.
• The role of information technology in revolutionizing marketers’ approach towards manipulative advertisement.
• Customer loyalty – Behaviour or attitude? A mixed-method analysis.
• The relationship marketing strategies of Nike: A critical analysis.

In simple terms, a Brand is who you are while marketing is how you choose to build awareness about the brand. Basically, promoting a brand’s products and the services provided as a whole. Branding refers to the analysis of how businesses can use their brands to achieve a competitive advantage, through building brand equity, launching brand extensions, managing global brands, and more. Listed below are some Branding Dissertation Topics to begin with:

• How does innovation impact consumer brand resonance? A case study of hospitality brands who were forced to innovate as a result of COVID-19.
• Do consumers really understand a company’s brand values: Starbucks vs McDonald’s.
• A case study: Using digital methods to increase brand salience.
• Using social media marketing to attract customers to brands of small companies.
• The consequences of Unethical behaviour on the brand image: The cases of Shell, Nike and Starbucks.

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As technology is evolving, the concept of Direct Marketing is a boon for companies as it allows companies to connect with customers directly through advertising services such as emails, online adverts, flyers, database marketing, promotional letters, newspapers, outdoor advertising, phone text messaging, magazine adverts, coupons, phone calls, postcards, and websites. Direct Marketing allows companies to understand a customer’s specific needs to provide them with the most relevant products and services. Listed below are some topics for Direct Marketing Dissertation:

• In what ways do free online chat rooms influence consumers’ responses to direct sales promotions in social media environments?
• The effectiveness of beauty brands’ direct marketing via YouTube: Analysis
• Using SMS and email to connect with customers: Advantages and limitations of direct marketing.
• Using social media to reduce the cost of direct marketing
• Brand Loyalty And Customer Satisfaction In Online Retailing Company: A Case Study On Amazon

As businesses are expanding throughout the globe, Culture plays an important role in the interaction of marketers with customers. Culture has a great impact on international marketing due to the increase of globalisation in the business world. Companies are required to gain in-depth knowledge of the local culture before offering a product to them as effective communication is a major factor that contributes to customers buying the products. Listed below are some topics for your reference in the Cultural and Marketing Dissertation:

• Native advertising: Exploring its effectiveness in the UK, China, and the US.
• The effect of culture on marketing communications: The case of Coca-Cola in India
• How do supermarket chains overcome language differences in Switzerland?
• Effects of social media on organisational culture in the UK’s fashion industry.
• How does language impact brand identity? The case of Coca-Cola in the People’s Republic of China.

Online Marketing is an essential part of Marketing as it allows companies to build relationships with customers and spread awareness about the brand through digital marketing such as Search Engine Optimization, Pay-per-Click, Social Media Marketing, Content Marketing, Email Marketing, Mobile Marketing, Marketing Analytics and Affiliate Marketing. Unlike the traditional way of marketing that included print, billboard, television and radio advertisements, Online Marketing is a lot more affordable and effective. A dissertation on Online Marketing can definitely provide you with a wide range of topics. Listed below are some of the topics for a dissertation on Online Marketing:

• The case of Apple: How can firms customise their products?
• The impact of digital marketing innovation on Apple’s performance
• Pop-up advertisements: Hit or a miss
• Celebrities and influencers: Have they changed the game of online marketing?
• Analyzing customers’ psychology and its role in digital marketing.

Due to the increase in Internet browsing on mobile phones nowadays, Mobile Marketing has become an essential part of marketing communication. It aims to reach out to mobile users through different methods such as mobile-optimized ads, push notifications and mobile applications. Listed below are some topics for a Mobile Marketing Dissertation:

• Can a strong brand image be built through mobile marketing techniques?
• What do customers want from mobile marketing messages?
• How does location influence mobile marketing communications?
• What role does timeliness play in mobile marketing communications?
• What are the advantages and disadvantages of push-and-pull mobile marketing strategies?

The 4Ps of Marketing are widely used by marketers to influence consumer decision-making. Listed below are some topics you can use as a base for writing a Dissertation on Marketing Mix:

• The impact of product information availability and persuasive advertising on consumer behaviour.
• Advantages and disadvantages of online advertising in international marketing.
• The Importance of Marketing mix on non-profit organisations.
• Is word-of-mouth (i.e. online customer reviews) the new element of the Marketing mix?
• Case of iTunes: Can an overt international pricing strategy negatively affect the brand image? 

Marketing is ultimately underpinned by customer behaviour, which may be explained in large part by studying consumer psychology. This focuses on how consumers behave at each stage of the purchasing process and why they react the way they do. Marketers can use this information to create and implement communication strategies that target specific client groups based on their psychological characteristics. Here are some ideas for marketing dissertation topics based on marketing and consumer psychology:

• What drives customers to buy things from Amazon?
• What are the benefits and advantages of customer internet reviews?
• What impact do marketing intelligence and planning have on sports marketing?
• How can businesses use Big Data to obtain a better knowledge of their customers’ psychology?
• What do customers think about green marketing?
• What are customers’ feelings about Burberry’s digital marketing efforts?
• What were the forefathers of word-of-mouth communication? A case study in blockbuster marketing.
• How does gender influence information processing among luxury goods consumers?

Facebook, Instagram, LinkedIn and Twitter are widely used mediums for reaching out to customers online. Social media has become an essential part of both local and international companies. Some topics for Social Media Dissertation are:

• A content analysis of Food brands Instagram posts.
• The impact of social media marketing on brand loyalty.
• Instagram, influencer marking and trust – a critical analysis.
• Partnering with YouTube content creators and influences – An effective marketing strategy for brands.
• Implications for marketing managers: limitations of social media marketing.

Ethics in Marketing is the implication of standards of fairness, or moral rights and wrongs, to marketing decision-making, behaviour, and practice in the firm. Using unethical marketing practices may put a company’s viability at risk and cost its reputation which might have taken years to build. From ethical business practices to Corporate Social Responsibility (CSR), several research options are available for a marketing dissertation. Some topics to begin with a dissertation on Ethics in Marketing are as listed:

• How have spam laws improved marketing ethics online?
• What impact does published codes of conduct have on customer buying behaviour? The cases of The Body Shop, Levi Strauss, and Marks and Spencer
• The influence of local culture on business ethics of immigrants- A case study of the UK
• Vegan vs cruelty-free: the politics of labelling and why it matters
• What factors distinguish a consumer’s choice of most and least socially responsible firms?
• Exploring how organizations use corporate social responsibility (CSR) to reinforce brand equity

Marketing is a process through which companies be they Local or International use to create and build brand awareness, and customer relations, and for increasing business profits. Marketing is a great field for research as it provides you with a large number of research topics and sources. Listed below are some Marketing Dissertation Topics to start from niche:

• Analysis and determination of consumer buying behaviour for Coca-Cola
• Critical research on how AI will help make better marketing decisions
• Brand advertising and political campaigns: a possible interwoven impact?
• Analysis of how brands exploit impulsive buying
• Marketing budgets included by BREXIT
• The effect of COVID-19 on the global economy
• The decline in organic reach on social media platforms
• Do people appreciate being click baited into sponsored posts?
• How the extraordinary content offered by intelligent chatbots can help sports teams strengthen fan loyalty

A dissertation requires a lot of independent research so it may get a bit difficult to start with. Demonstrating your ability to think critically and analytically is what you’re supposed to bring in your Marketing Dissertation. A marketing dissertation requires you to conduct extensive research and present an argumentation in a particular claim of the topic you have chosen. The very first step to presenting a perfectly written marketing dissertation is to choose a topic you’re genuinely interested in, this allows you to understand and present the arguments well. However, you should make sure that the topic chosen is capable enough of contributing to your future in career aspects. You can look for marketing topic ideas from present scenarios, academic journals and scholarly books. In the aftermath of choosing the topic, you’re supposed to develop a research question. While creating a research question you must keep in mind your ability to answer it through primary and secondary sources. Gather the necessary material for your research and prepare an outline for your Marketing Dissertation. The last and final step of presenting a perfectly written marketing dissertation is to revise, edit and proofread your dissertation and make changes if required. Revise your marketing dissertation as many times as you can until you are fully satisfied with the paper. 

The best research topics in digital marketing include Artificial Intelligence, Conversational Marketing, Video Marketing, Search Engine Optimisation, Influencer marketing, Pay per Click Advertising, Visual Search, and Social Media Management and Marketing.

Some special dissertation topics in commerce are: 1) Write about the influence that advertising picks up on the performance of purchasers. 2) Address about the scholars can be trained among the mobile phone business. 3)Write about how foreign commerce can manage standardisation.

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Marketing Dissertation Topics

Marketing is a broad and exciting field of study that intertwines with related subjects such as Psychology, Sociology, Business, and even Anthropology.

The field of marketing is always evolving, so there are plenty of ‘gaps’ in the literature to be filed by budding marketing students – whether you’re an undergrad or postgrad!

To help in the preparation of your marketing dissertation, this article suggests marketing dissertation topics that you could base your research on. These subject areas include relationship marketing, branding, direct marketing, international marketing (including influencer marketing), social listening, consumer psychology, online marketing, mobile marketing, marketing mix, social networks and marketing ethics.

Relationship Marketing Dissertation Topics

Branding dissertation topics, direct marketing dissertation topics, cultures and marketing dissertation topics, consumer psychology and marketing dissertation topics, online marketing dissertation topics, mobile marketing dissertation topics, the 4ps (price, product, promotion, place) of marketing mix.

• Social Networks and Marketing Dissertation Topics

Ethics in Marketing Dissertation Topics

Relationship marketing refers to the use of relationships rather than purely transactional means, while focusing on long term customer engagement. This lets companies acquire customers, while also maintaining customer loyalty that results in repeat custom for the firm. It is an important area for modern businesses, and a topical area on which to base your marketing dissertation with highly diverse topics:

• Digital relationship marketing in the age of COVID-19: Analysing the importance of personalisation and customisation.
• Generating customer loyalty through high-value content creation – a case study of UK fitness brands.
• What are the challenges for Tesco’s loyalty card scheme in today’s competitive business environment?
• Are switching costs effective barriers to customer retention in the airline industry?
• How can Amazon.com charge a premium price by using its diverse set of services and products?
• What are the motivations and expectations behind loyalty schemes for businesses to attract customers in the long run?
• To what extent does Café Nero’s app foster customer loyalty?
• How and why can relationship marketing be used to attract new customers through social media?
• How does product quality affect customer loyalty among high and low contact products?
• Can luxury goods retailers prevent barriers to switching by locking in customers through a unique set of services and products?
• How do retailers cope with polygamous behaviour among consumers?
• How does customer loyalty at Waterstone’s change when customers shop at their online store rather than in the high street as compared to customers of Amazon.com?
• In what ways does Waterstone’s improve its customer loyalty through its online store and smartphone apps?
• How can companies adopt social media for successful development of relationship marketing with customers?
• What are the challenges for small companies when adopting social media for increasing customer loyalty?
• Using smartphone apps to attract and retain new customers: Advantages and challenges for MNCs.
• Exploring the efficacy of customer service chatbots – helpful or frustrating?
• Exploring the effectiveness of online consumer tribes: A case-study of Tarot reading and personal development industries.

Branding is the promise of a company to its customers. Branding is an umbrella term to refer to a wide body of literature examining how businesses can use their brands to achieve a competitive advantage, through building brand equity, launching brand extensions, managing global brands, and so forth. Marketing dissertations on branding could be based on the following topics:

• An examination of the relationship between perceived risk and brand equity: A comparison of supermarket retailers in the UK.
• How does innovation impact consumer brand resonance? A case study of hospitality brands who were forced to innovate as result of COVID-19.
• Do consumers really understand a company’s brand values? The case of Starbucks vs McDonalds.
• How does the relative importance of tangible and intangible brand values vary across product types?
• Using digital methods to increase brand salience – a case study approach.
• Do leading brands need to have the products which attract a large number of customer segments?
• How is brand image affected by product availability for SME?
• Can the brand image be transferred between sectors? The case of Virgin Cola in the UK.
• How does unethical behaviour affect the brand image? The cases of Shell, Nike and Starbucks.
• How do firms use corporate social responsibility to build brand equity? The case of Body Shop.
• How can innovations sustain brands through the use of social media marketing?
• Can brand equity be transferred to a supermarket’s own branded products in the low-price segments?
• Using social media marketing to attract customers to brands of small companies.
• How can companies use smartphone apps to improve brand equity? The case of Starbucks and Café Nero.
• Targeting customers in ethnic markets: The case of Indian food customers in the UK supermarket sector.

The world of direct marketing is changing rapidly, as new technologies and social media allows companies to connect directly with the customer. This involves a wide range of tools and techniques that can be used to target consumers in a predominantly transactional manner. Direct marketers rely on information and a series of direct marketing media such as direct mail, magazines, newspapers, TV/radio, co-ops, telemarketing/teleservices and increasingly social media to disseminate their messages and acquire new customers. We have provided some suggested topics on direct marketing based on current trends, which you could use for your marketing dissertation:

• How do Tesco and Body Shop use their loyalty schemes to sell directly to the customer?
• How does the importance of factors that influence online selling vary according to product type in the services industry in the UK?
• Do customers respond differently to short and long-term offers in a competitive online environment? The case of online book sales.
• In what ways do free online chat rooms influence consumers’ response to direct sales promotions in social media environments?
• Assessing the effectiveness of beauty brands’ direct marketing via YouTube.
• How does the nationality (accent) of telemarketers influence customer response in an increasingly diverse international selling environment?
• Do consumers know how to protect themselves from unscrupulous direct marketing tactics used by social media marketing companies?
• How does message length affect the success of direct marketing messages? A comparison of online and offline mediums.
• Can direct online and social media marketing be used to build customer relationships or is it simply a transactional medium to acquire new customers in the short run?
• Can online marketing be as effective as a group-orientated tool as it is an individual-orientated one?
• How do prospecting methods differ in an online and offline environment? The case of the airline industry in the UK.
• Using SMS and email to connect with customers: Advantages and limitations of direct marketing.
• Social media marketing as a tool to target luxury customers: Advantages and issues for small companies.
• Using social media to reduce the cost of direct marketing: The case of small companies in the UK.

For some products and services, cultural considerations can play an important role in how marketers interact with consumers. With the increasing globalisation of business, firms have to pay greater attention to how national culture impacts upon consumer behaviour and customers’ reactions towards different types of marketing communication. Marketing across cultures is becoming more prominent in business, as more and more businesses are expanding throughout the world. This creates an ideal area to base your marketing dissertation on.

• How does innovation and culture influence the market performance of SMEs in China?
• Native advertising: Exploring its effectiveness in the UK, China, and the US.
• What are the effects of social media on organisational culture in the UK’s fashion industry?
• How is globalisation affecting the organisational culture of Toyota’s global operations?
• How does language impact upon brand identity? The case of Coca-Cola in the People’s Republic of China.
• How does culture affect the marketing of automotives? The Case of Toyota in China.
• What effect does culture have on marketing communications? The case of Coca Cola in India.
• How do marketers take into account regional differences in “national” culture? The case of banks in the Basque country and Catalonia, Spain.
• Can automotive vendors afford to treat consumers as a homogenous mass? The case of the North-South divide in Sweden.
• How does individualism-collectivism influence the sales of mobile phones? The case of the People’s Republic of China.
• How do supermarket chains overcome language differences in Switzerland?
• How can banks use pricing strategy to boost customer satisfaction and profitability?
• How can national culture explain the prominence of Scottish whiskey sales in the global whiskey market?
• How can countries use national culture to help them promote major exports? The case of the Champagne region, France.

Marketing is fundamentally underpinned by consumer behaviour, which can largely be explained by examining consumer psychology. This highlights how consumers behave in each stage of the buying process and why they react as they do. On this basis, marketers can design and implement communication strategies that target specific customer groups based on their psychological profiles. Some suggestions to base your marketing dissertation within the area of marketing and consumer psychology are as below:

• What motivates consumers to purchase products from Amazon?
• What are the uses and gratifications associated with consumer online reviewing?
• How does marketing intelligence and planning affect sports marketing?
• How can organisations make effective use of Big Data to gain an understanding of their customers’ psychology?
• What are customers’ perceptions towards green marketing?
• What are customers’ attitudes towards digital marketing activities of Burberry?
• What are the antecedents of word-of-mouth communications? The case of blockbuster marketing.
• What are the effects of negative word-of-mouth communications on organisational performance?
• How does gender effect information processing among consumers of luxury goods?
• What role does motivation play in buying behaviour? An examination of the mobile ringtone market in the UK.
• How does gender effect selective distortion among luxury goods buyers?
• What role does learning play among functional online advertisements?
• Does the importance of beliefs and attitudes vary across low and high involvement products?
• How does gender influence online purchase behaviour of luxury goods?
• How is social media affecting the buying behaviour of luxury goods in the fashion industry?

When marketing moves online the traditional rules are either broken or extended. Such extensions include the need to take into account privacy, security, the greater ability to customise and personalise user experiences, the changing nature of consumer behaviour and the interaction of online and offline mediums. Online marketing has become essential for organisations in gaining competitive advantages and enhancing their business performance. Online marketing is a useful and current area of market research. Some suggestions to base your dissertation on online marketing are as below:

• How can firms customise their products? The case of Apple.
• What are the effects of a successful digital marketing campaign on Dior’s brand performance?
• What are the benefits and challenges of using social media to market luxury goods?
• How does using web analytics for digital marketing enhance brand performance?
• What is the impact of digital marketing innovation on Apple’s performance?
• What are the benefits and challenges faced by Burberry in using digital marketing?
• How can firms personalise their products? The case of Nike.
• An assessment of the value of assortment to customers: The case of Dell Computers.
• How does a consumer’s perception of control affect their choice of brand? The case of buying computers online.
• How does visual constituency affect site identity and product attitude?
• How does gender affect online consumption behaviour?
• How can firms successfully combine online and offline shopping features? The case of Amazon.com/Toys-R-Us.
• What product attributes are most valued by consumers in search, comparison and purchase decision-making online?
• How do consumers react to brand alliances online? The case of Amazon.com and Wal-Mart.
• An investigation of the antecedents of consumer behaviour in online auctions? The case of eBay.

Mobile marketing has become the latest marketing communications medium which enables large brands such as Coca-Cola, Nintendo, MTV, New Labour, Lastminute.com, and others to attract new customers and retain existing ones in both traditional and non-traditional ways. With the lowering of mobile phone tariffs and the increased levels of Internet browsing using mobile phones, this medium has become increasingly important to marketers. Below are suggestions for dissertation topics in the area of mobile marketing:

• How does permission-based marketing impact mobile marketers when developing and implementing international marketing campaigns?
• How can brand image be conveyed in a mobile marketing environment?
• Can a strong brand image be built through mobile marketing techniques?
• What do customers want from mobile marketing messages?
• How does location influence mobile marketing communications?
• What role does timeliness play in mobile marketing communications?
• What are the advantages and disadvantages of push and pull mobile marketing strategies?
• How can mobile marketing be used as a viral marketing tool?
• How can mobile payment services increase revenue for mobile marketers? The case of Vodafone.
• How can customer relationship management (CRM) be applied in a mobile marketing environment to improve customer loyalty?
• How can marketing managers drive consumer acceptance of mobile marketing?
• What impact does brand personality have on purchase intentions in the context of mobile marketing?
• What are the diffusion and success factors of mobile marketing?

The 4Ps concept represents the cornerstone of marketing is widely used by marketing managers when trying to influence consumer decision-making processes. Below are suggestions for dissertation topics in the area of the Marketing mix:

• How do price adjustment strategies vary in online and offline environments? The case of music sales.
• Can an overt international pricing strategy negatively affect the brand image? The case of iTunes.
• How effective are public relations campaigns following brand failures? The cases of Nike, Shell, and Marks and Spencer.
• The impact of firms varying the frequency of their advertisements in online and offline environments on customers’ purchase intentions? The case of Waterstone’s.
• The impact of product information availability and persuasive advertising on consumer behaviour.
• Differences between comparison and non-comparison advertising and the impact on customers’ purchase intentions? The case of the alcoholic drinks industry in the US.
• Advantages and disadvantages of online advertising in international marketing.
• Can point-of-purchase promotions be as effective in an online environment as they are offline?
• How important is location to customer choice in the UK’s airline industry?
• How has the Internet helped unsought goods build brand awareness? The case of comparison websites.
• Is word-of-mouth (i.e. online customer reviews) the new element of the Marketing mix?
• How important is the Marketing mix for non-profit organisations?
• The effect of brand awareness on consumers’ purchase intentions. The case of low and high involvement product categories.

Social Media Marketing Dissertation Topics

Social media networks (e.g. Facebook, Twitter, Instagram, and LinkedIn) are not only changing the consumers’ attitudes and behaviours, but they are also presenting marketing practitioners with new challenges when trying to reach and acquire customers online. As social media networks become more popular, a marketing dissertation in this area will be timely and in line with current marketing research trends.

• What uses and gratifications are provided by beauty brands’ social media content?
• A content analysis of Food brands Instagram posts.
• An examination of the positive, neutral and negative user comments on Facebook and their impact on future participation in discussions.
• Why have functional applications on Facebook achieved so little success compared with their fun counterparts?
• How do applications of Facebook turn users into sales? The relationship between total installs, daily active users, and application valuation.
• A comparison of the effectiveness of banner advertising on different social media networks? The cases of Facebook, Instagram and Twitter.
• What impact does newsfeed restriction have on consumers’ attitudes and behaviours towards using Facebook?
• Is electronic word-of-mouth more persuasive than traditional word-of-mouth? An investigation into online customer reviews.
• Does traditional customer loyalty apply to consumer behaviour in social media networks?
• How do non-profit organisations execute marketing campaigns on social media networks such as Facebook?
• Can firms measure the ROI of their social media marketing?
• An investigation of the impact of brand post popularity on Facebook brand fan pages on social media marketing.
• Usage, barriers and measurement of social media marketing: Implications for marketing managers.
• The impact of social media marketing on brand loyalty.
• How do firms use social media marketing to encourage customers’ purchase behaviours?
• How do vegan brands use social listening to enhance their marketing strategy?
• Instagram, influencer marking and trust – a critical investigation.
• Partnering with YouTube content creators and influences – an effective marketing strategy for fitness brands?

The power of the media in changing consumer attitudes has a significant impact on how firms are expected to behave, as well as how they should integrate ethics into their marketing campaigns. As a consequence, marketing ethics is concerned with a range of issues from ethical business practices, to Corporate Social Responsibility (CSR) programmes and cause-related marketing. Below are suggestions for dissertation topics in the area of marketing ethics and CSR:

• The role of EasyJet’s low fare online pricing strategy on changing customer demand trends?
• Exploring Patagonia’s marketing strategy – Green or Greenwashing?
• The impact of FairTrade labels on consumers’ purchase behaviours?
• Vegan vs cruelty-free: the politics of labelling and why it matters.
• What impact do published codes of conduct have on customer buying behaviour? The cases of The Body Shop, Levi Strauss, and Marks and Spencer.
• How do ethical purchase intentions and ethical awareness affect purchasing behaviour? A comparison between the sales of battery and free-range chickens.
• What impact do cause-related marketing campaigns have on consumer buying behaviour? The case of Starbucks’ Raise a cup to a good cause campaign.
• Why do some controversial marketing communications work whilst others fail? The case of PETA – People for the Ethical Treatment of Animals.
• How have spam laws improved marketing ethics online?
• What factors distinguish a consumer’s choice of most and least socially responsible firms?
• How do firms use public relations to recover from consumer boycotts? The case of Shell and Nestle.
• The role of gender differences in the impact of CSR perceptions on corporate marketing outcomes.
• The relationship between marketing ethics and corporate social responsibility: Serving stakeholders and the common good.
• The role of trust in building company reputation and brand equity through CSR initiatives.
• Firm performance and corporate social responsibility. An investigation into the role of marketing competence and market environment.

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Marketing Dissertation Topics

Published by Jamie Walker at January 11th, 2023 , Revised On August 18, 2023

Marketing is a business-focused subject, so you’ll be exposed to much more than just creativity. You’ll learn how to set budgets, find new customers, enter international markets, and decide on prices or profits.

As a marketing student, you will be required to complete a marketing dissertation to complete your degree programme. Your dissertation topic can relate to branding, relationship marketing, online/digital marketing, marketing ethics, and any other field of marketing.

To help you get started with brainstorming for marketing topic ideas, we have developed a list of the latest topics that can be used for writing your marketing dissertation.

These topics have been developed by PhD-qualified writers of our team , so you can trust to use these topics for drafting your dissertation.

Review the step-by-step guide on how to write your dissertation here.

You may also want to start your dissertation by requesting  a brief research proposal  from our writers on any of these topics, which includes an  introduction  to the topic,  research question , aim and objectives,  literature review , and the proposed research methodology conducted.  Let us know  if you need any help in getting started.

Check our  dissertation example to get an idea of  how to structure your dissertation .

You can review step by step guide on how to write your dissertation here .

Review Our Best Dissertation Topics 2021 complete list.

2022 Marketing Dissertation Topics

Topic 1: assessing the role of communication strategies in fashion marketing- a case study of uk.

Research Aim: The purpose of this study is to investigate the role of communication strategies in the world of   UK fashion marketing. This will also give us an understanding of how new fashion remanufacturing should be communicated to the consumers. Focusing on how information and messages about the brands or products should be labelled to attract the audience.

Topic 2: How Influential are Retail Stores and Fast Fashion on each other? A case study of Zara

Research Aim: Fast fashion is an idea in which retailers target their business strategies, reducing the time it takes to get products into the store, using an in-season purchasing strategy to keep the products in the market updated during the season. This study aims to find the impact or influence of fast fashion and retail stores on each other, focusing on Zara as it is considered as the famous brand among consumers. It will look at what happens to fast fashion when it is delivered to retail outlets, as well as the adaption of fast fashion in the retail sector and how it is communicated to customers.

Topic 3: Assessing the Key Ethical Issues in the marketing of Pharmaceutical Products in the UK.

Research Aim: Pharmacists may occasionally be led to unethical behaviours during contact; that’s why it is important to understand these behaviours. Pharmaceutical products are sensitive to advertising, and minor misconduct can lead to loss of public trust in the industry. The current study will examine the challenges faced and the key ethical issues that occur during the marketing of pharmaceuticals products focusing on the UK pharmaceutical industry; through quantitative research analysis.

Topic 4: Brand Marketing to a Global World and its impact on local cultural beliefs and attitudes- A literature review.

Research Aim: Different cultures in different countries act as challenges to global marketing. The aim of this study is to develop an understanding of how brand marketing in a global world has a huge impact on the cultural beliefs and attitudes of people. It will provide an experience of international and local consumer cultures and their mutual influence on many consumer behaviours and their effect on their decision-making process.

Topic 5: E-sports marketing- Investigating purpose and scope in current times.

Research Aim: This study aims to find the emerging trend of esports marketing and its scope in current times. It will also explore the collaborative efforts of gaming companies, players and different online communities and how they play an important role in maintaining and enriching the value of Esports consumption.   of   It will provide a societal impact of esports and by applying different strategies

Marketing Dissertation Topics for 2021

Topic 1: impact of product packaging on organisational sales: a case study of the uk retail sector.

Research Aim: Due to intense competition in the UK retail sector, product packaging has gained significant importance concerning consumer purchase decisions. This research will focus on how product packaging (colour, shape, and other attributes) influences consumer purchase behaviour which in return increases or decreases the sales of the organisation.

Topic 2: Impact of E-marketing on consumer purchase decisions: Case of the UK luxury industry

Research Aim: The main purpose of the research is to analyze the impact of electronic marketing on consumer purchase decisions. Different modes of e-marketing will be assessed, and based on the results of each e-marketing channel, the dissertation will be concluded. The focus of this research will be the UK luxury industry.

Topic 3: Analysing the customer-centric marketing strategies in attaining competitive advantage for the firm and sustaining business success

Research Aim: In today’s competitive corporate world, organizations are formulating and implementing customer-centric marketing strategies. These strategies are devised, keeping in mind customer behaviour, customer pattern, customer preferences, customer trends, etc. Considering all these and many other customer-related aspects, companies assess what is successful for their business. This research will discuss the different characteristics of customers that should be studied and how formulating related strategies will help the company gain a competitive advantage and generate profits.

Topic 4: The role of information technology in revolutionizing marketers' approach towards manipulative advertisement

Research Aim: The digital media or the digital world has provided a very effective and large platform for marketers to market and advertise their products. However, this platform can also be used to manipulate customers through deceptive marketing techniques. The main purpose of the research is to analyse the role of information technology in revolutionizing marketers’ approach towards manipulative advertisements. In addition to this, the research will also talk about how marketers use digital media channels to deceive customers who also harm the company’s reputation.

Topic 5: Assessing the impact of integrated marketing communication on consumer impulsive buying behaviour

Research Aim: Consumer impulsive buying behaviour has become an important phenomenon in today’s global world. Companies have been able to acquire a high market share through the impulsive buying behaviour of the consumer. Therefore, this research focuses on analyzing the impact of integrated marketing communication on consumer impulsive buying behaviour.

Topic 6: The Impact of digital marketing on businesses throughout the world

Research Aim: Digital Marketing has changed the face of marketing in today’s world. More and more companies are now adopting this new technique to gain a competitive edge over traditional marketing methods. This research will address the impact of different digital marketing channels on businesses and how each channel can help companies earn more.

Topic 7: Traditional vs Digital Marketing: A comparative study of the last ten years

Research Aim: With the emergence of digital marketing in the global world today, more and more companies are abandoning traditional marketing techniques. This research will compare traditional and digital marketing methods and present data over the past ten years. Through this data, a conclusive analysis will be conducted to determine which marketing is more successful in today’s times.

Topic 8: Studying customers’ responses to automated interactions in the services industry: How does it impact the business?

Research Aim: Many companies have now completely automated their business operations. They have streamlined standard responses given to customers. This research will mainly assess the impact of automated responses on customers, whether or not they impact them in terms of generating and converting leads, and ultimately how it impacts the business overall.

Topic 9: Capturing and analyzing the Voice of Customer (VOC) through Artificial Intelligence: How effective is the technology?

Research Aim: Voice of Customer (VOC) is not a new concept. Companies have been working and collecting data on it for the past several years. It is a method to gather customers’ feedback about their expectations and experiences with respect to your product or service. This research will study how companies gather, assess, and analyse this data through artificial intelligence and how effective it is for businesses. The research will utilise quantitative analysis to conclude whether or not this new technology and strategy is successful.

Topic 10: Online search queries – Can businesses benefit from them and better market their products and services?

Research Aim: Keyword targeting, search engine optimization (SEO), click trend, search trend, etc., are all ways to find how consumers search for a particular product, brand or website online. With more business being done online and with companies focusing more on online marketing, understanding online search queries have become crucial for the business’s success. This research will focus on the different ways through which companies can assess online search queries and whether or not they can benefit from them. Data from past years will be fetched and included to conduct authentic research and conclude accurately.

Also read: Management Dissertation Topics

“Our expert dissertation writers can help you with all stages of the dissertation writing process including topic research and selection, dissertation plan, dissertation proposal, methodology, statistical analysis, primary and secondary research, findings and analysis and complete dissertation writing”. Learn more here .

Relationship Marketing Dissertation Topics

Relationship marketing is a form of marketing that focuses on long-term goals such as building customer loyalty and increasing customer retention. In relationship marketing, products are provided based on relationships and not traditional marketing. This type of marketing helps firms acquire more customers and build loyalty. The more loyal and satisfied a customer is, the more likely they are to make a purchase.

Under relationship marketing, the purchasing pattern, the contact details, and the entire profile of customers are maintained. Normally, firms assign executives to one or more major customers to maintain relationships and satisfy their needs. It is a very useful marketing tool and also an excellent topic to research on. You can choose a topic for your relationship marketing dissertation topic from any of the topics listed below:

Topic 11:Customer loyalty – Behaviour or an attitude? A mixed-method analysis

Research Aim: This research will analyse how customer loyalty is determined, whether it is an attitude or behaviour. A comparative analysis, comparing different elements of attitudes and behaviours, will be conducted.

Topic 12: The usefulness of relationship marketing in the UK fashion industry: To what extent have organisations incorporated club-style membership schemes for their customer and their impact on businesses?

Research Aim: This research will focus on one important aspect of relationship marketing – memberships. The research will revolve around the UK fashion industry, and the impact memberships have on customers and business organisations.

Topic 13: The impact of relationship marketing on customer loyalty: An analysis of Honda Motors

Research Aim: This dissertation will assess how customer loyalty is impacted by relationship marketing. The main focus of this study will be Honda Motors, how the company maintains customer relationships.

Topic 14: Loyalty schemes and customer satisfaction: Do they really have an impact?

Research Aim: This research will analyse whether or not loyalty schemes impact customer satisfaction. If yes, then the various means will be explored.

Topic 15: The interrelationship between switching costs and consumers' resistance to switching brands' loyalty

Research Aim: The relationship between costs and brand loyalty will be assessed in this research. This research will discuss circumstances under which customers decide to switch brand loyalty.

Topic 16:Loyalty schemes and their relationship with sales: An exploratory analysis of the UK retail industry.

Research Aim: This dissertation will conduct an exploratory analysis to conclude whether or not there is a relationship between loyalty schemes and sales of companies.

Topic 17:Maintaining customer relations through relationship marketing. A case of ASDA

Research Aim: The main focus of this research will be to study how ASDA maintains customer relations and whether they prove to be successful for the business or not.

Topic 18:Exploring the effectiveness of online marketing – Does digital marketing help companies build customer loyalty?

Research Aim: This dissertation will analyse how effective online marketing is for companies to help build and maintain customer loyalty. And whether online marketing can be used to build customer loyalty.

Topic 19: Assessing customer satisfaction in the UK tourism and hospitality industry

Research Aim: The UK tourism and hospitality industry will be assessed in this study for customer satisfaction. The dissertation will conclude to answer how the UK tourism and hospitality industry has maintained customer satisfaction.

Topic 20:Technology driven customer engagement – Does it lead to better customer satisfaction as compared to traditional engagement methods?

Research Aim: This dissertation will discuss how technology has impacted customer engagement. Furthermore, it will analyze how effective technology has been in driving customer engagement compared to traditional methods.

Branding Dissertation Topics

Branding involves creating a unique image and name for a product in the minds of the customers. This is done through creative advertising using a brand theme used consistently in all the advertisements. Branding also entails creating a unique logo and name for a distinguished product.

Some consumers compare prices before purchasing a product, but mostly a purchase is made by focusing on the quality of goods and brand loyalty. There is a misconception that branding is the same as marketing, but it can be distinguished based on the former being one of marketing strategy fundamentals.

For successful branding, there should be truthfulness and clarity in every phase through interaction with customers, which will help improve the value and brand perception of a company.

Branding provides companies with a competitive edge over other organizations and has become a very popular topic for research among undergraduate and postgraduate students. When looking to work on a branding related dissertation, you can choose from the dissertation topics below:

Topic 21:Maintaining brand equity through innovation: A case study of Apple Inc.

Research Aim: Innovation has a huge impact on brand equity. The same will be discussed in this research, with Apple Inc. as the main focus.

Topic 22:Building brand equity through celebrity endorsement: Analysis of the fashion industry

Research Aim: Celebrity endorsement is an excellent way to build brand equity. In this dissertation, the same will be discussed concerning the UK fashion industry or another country of your choice.

Topic 23:Brand attitudes and advertisements: Evidence from the past five years

Research Aim: This study will talk about how advertisements shape brand attitudes. Evidence from the past five years will be presented to conclude whether advertisements impact the brand attitude or not.

Topic 24: Packaging as a brand marketing strategy: Assessing its effectiveness in the retail sector

Research Aim: The success of a brand marketing strategy depends on several factors. This dissertation will assess how important packaging is in a brand marketing strategy.

Topic 25:Effect of branding on consumers of Coca Cola and Pepsi: A comparative analysis

Research Aim: Branding has a huge impact on consumers. Competitors utilise this strategy to build customer loyalty. This research will compare two big rivals – Coca-Cola and Pepsi concerning branding.

Topic 26:Branding strategies: Impact and application

Research Aim:  The different types of branding strategies and their implementation process will be discussed in this study.

Topic 27:Analysis of the consumer: Comparative analysis between good quality products and brand loyalty.

Research Aim: This study will discuss how good quality products impact consumers and how it helps companies build brand loyalty.

Topic 28:Building, retaining and maintaining the brand image in the market – Studying MNCs in the UK industry

Research Aim: Brand image and reputation are something that companies should pay close attention to. This research will talk about leading MNCs and how they should build and retain the brand image.

Topic 29:Importance of brand and reliability in the automotive industry – Case of Toyota Motors

Research Aim: Reliability is a huge factor in building a brand. With a specific focus on Toyota, this study will discuss how reliability impacts the brand.

Topic 30:Building brand awareness and equity through online marketing – Assessing its effectiveness

Research Aim: This research will assess the effectiveness of online marketing in building brand awareness and equity.

Topic 31:International brand building in the digital age: The role of digital marketing

Research Aim: Building a brand with the help of digital marketing will be discussed in this research.

Topic 32:Corporate social responsibility and brand management: A case of Nestle

Research Aim: Giving back to the community creates a positive image of the company. This research will discuss how fulfilling corporate social responsibility helps the company maintain its brand.

Also Read:   Chanel’s Brand Identity and Personality

Direct Marketing Dissertation Topics

Direct marketing is a marketing phenomenon that involves direct selling to customers. This includes telephone selling, email selling, direct mail selling, etc. No retailer is involved in the process. The product/service flow includes only two parties, the company and the consumer.

Direct marketing allows businesses and non-profit organizations to communicate with customers directly. It relies on advertisements on the internet, television, or radio.

There are different types and forms of direct marketing, with internet marketing being the most popular. Online marketing helps companies to interact directly with their customers without any middleman. In this manner, companies can gain insight into customers, expectations, and feedback on the product/service.

Below is a list of topics that you can base your dissertation on under the direct marketing theme.

Topic 33:Loyalty schemes and direct selling – Does it help businesses to market directly to customers?

Research Aim: Loyalty schemes are an old but extremely effective marketing tool. This research will discuss and analyze whether direct marketing can be done through these schemes or not.

Topic 34:How customers can protect themselves from deceitful direct marketing techniques?

Research Aim: This study will highlight the unlawful and unethical ways companies adapt through digital marketing and how customers can protect themselves.

Topic 35:Direct Marketing: Effects and implications

Research Aim: The main concept, theory, and framework of direct marketing will be discussed and analysed in this research. The effects and implications of direct marketing will be the main focus of this study.

Topic 36:Do customers respond differently to direct and digital marketing?

Research Aim: Direct and digital marketing will be compared and analysed in this research. Their responses will then be evaluated as to which one is the most effective.

Topic 37:The relationship between the duration of a voice message and the success of Tele-marketing? A case of mobile Industry.

Research Aim: Telemarketing is a successful marketing tool. This research will study the relationship between the duration of a voice message and its success for companies operating in the mobile industry.

Topic 38:Developing a marketing information system for direct marketing: Analysing its effectiveness

Research Aim: A marketing information system is extremely essential for companies today. This research will discuss how a marketing information system can be developed and how effective it is for direct marketing.

Topic 39:The role of business and artificial intelligence in direct marketing – How can companies gain advantage?

Research Aim: Artificial Intelligence is the big thing in the marketing industry these days. Incorporating it into your business for marketing will help you achieve a competitive advantage. The same will be studied and evaluated in this research.

Topic 40:Internet marketing as a direct marketing technique – Assessing its effectiveness and profitability

Research Aim: Internet marketing can be used a direct marketing technique. This research will assess how effective and profitable this technique can be for businesses.

Topic 41:Protecting consumer data and privacy in direct marketing techniques – Evaluating its importance.

Research Aim: Companies do not pay much attention to customer privacy. This research will discuss how direct marketing can help companies protect customer data and privacy.

Marketing Across Cultures Dissertation Topics

Every culture is different. Thus, what is acceptable in one, may not be acceptable in the other. This is why firms must adopt different techniques while operating in different cultures. Before introducing any product, companies need to analyse the cultural aspect of the market.

This has become a very important and deciding factor for the successful operation of a business. Cultures have a deep impact on consumer behaviour, and it plays a key role in shaping the buying behaviour and the attitude of the customer.

There is no doubt that this marketing aspect is worth some research. Some intriguing and current dissertation topics in the field of cultures and marketing are given below:

Topic 42:Impact of culture on the trading Market: A case of general motors through an analysis of the imports and exports.

Research Aim: Marketing is based on different cultures. This research will discuss the impact of culture on the trading market, focusing on general motors’ imports and exports.

Topic 43: Does language impact the identity of a brand? A case of Coca-Cola

Research Aim: Language is an important element of a culture. This study will research and analyze whether or not the language impacts a brand and will utilize Coca-Cola as its main focus.

Topic 44: Amalgamating and assessing the regional differences within the national culture of marketing

Research Aim: This research will study the various regional differences that exist in the marketing culture and how they impact businesses.

Topic 45: The impact of collectivism and individualism on purchasing smartphones

Research Aim: Different cultures have a different impact on society. This research will conduct a cross-cultural analysis to understand how culture impacts marketing strategies

Topic 46:Cross-cultural marketing and how it impacts a business – A specific focus on the FMCG sector

Research Aim: Cross-cultural marketing is utilised by companies operating in different cultures. This research will talk about how cross-cultural marketing is formulated, devised, and implemented in the FMCG Sector and whether it is successful for the company or not.

Topic 47:Belief, religion and values: Do they have an impact on businesses across the world

Research Aim: There can be many cultures in one market. Thus, it becomes challenging for companies to market their product according to cultures. This research will assess this issue by focusing on two different cultures.

Topic 48: Application of marketing mix in a culturally diverse society: Assessing two different cultures

Topic 49: same marketing tact in different markets: how it leads to business failures.

Research Aim: Companies cannot utilise similar marketing techniques for different cultures. This research will assess how this act can lead to the failure of businesses.

Topic 50:Cultural differences and the subsequent effect on supermarkets across the United Kingdom

Research Aim: This research will talk about how various cultural differences impact supermarkets operating in the United Kingdom.

Also Read :   Fashion and Culture Dissertation Topics

Online Marketing Dissertation Topics

When marketing evolved from traditional to online or digital marketing, it was observed that all the rules that traditional marketing followed were no longer useful. The needs and demands of the market had changed, thus online marketing emerged. Digital marketing has been a game-changer in the field of marketing.

New tools, new rules, and new methods have set the marketing game field. Every player entering the business world needs to be well versed with all these new aspects or else it can go out of business quickly.

Online marketing helps business organisations to understand and evaluate customers’ responses to a particular marketing strategy very efficiently. So businesses are now aware of their customer behaviour, trends, what they look for in a product, what are they interested in, etc.

However, while collecting and storing all this customer information, organisations need to ensure the privacy of their consumers to avoid losing their trust. Companies are now in an era where they can efficiently interact and engage their consumers.

Based on their responses, they can devise subsequent marketing strategies. Online marketing is now a powerful marketing tool as it allows organizations to develop specific strategies to suit the needs of their consumers.

The field of digital marketing is worth the research. You can spend hours learning about this facet of marketing, and still will be left with the urge to learn more. Some interesting topic suggestions are given below if you want to base your dissertation on online marketing.

Topic 51:How online marketing impacts the retail sector during the Covid-19 pandemic? - Entering the field of internet marketing

Research aim: This research will aim to discover the impact of the covid-19 pandemic on the performance of the retail sector in any country of your choice. How did the retail stores move to online marketing to overcome the losses?

Topic 52: Organisations and their use of personalised products: How do companies decide who to market?

Research Aim: There are times when companies launch personalised services or products for a specific group of customers. To identify this need, traditional research is not useful. Customers do not want to give out this type of information. With online marketing and its various tools, companies can now gather this data. This research will delve deep into how that happens.

Visit our topics database to view 100s of dissertation topics in your research area.

Topic 53:The role of online marketing in driving sales: Studying the retail sector

Research Aim: The main focus of this research will be to understand how the retail sector is impacted through online marketing and its role.

Topic 54:Implications and application of online marketing

Research Aim: Online marketing tools are extremely powerful. Various tools will be discussed and analysed in this research to conclude how well they perform.

Topic 55:How can companies overcome the hate speech of unhappy customers?

Research Aim: With the ease of gathering data, online marketing and tools can also lead to hate speech from customers. This research will evaluate different ways through which companies can overcome this issue.

Topic 56:What attributes are preferred by customers for online search, purchasing and comparison?

Research Aim: The different types of research, search, purchasing, and comparing attributes undertaken by customers will be assessed in this study. Moreover, their impact on business will be studied.

Topic 57:The power of online marketing tools – Assessing their effectiveness with respect to sales

Research Aim: Different marketing tools will be analysed and studied in this research. They will be assessed based on their effectiveness concerning sales.

Topic 58:Analysis of change in behaviour of customers in offline and online marketing

Research Aim: Online and offline marketing are extremely different. This research will analyse how customers behave differently in an online marketing setting as compared to an offline marketing setting.

Topic 59:Impact of appearance and visual effects for the effectiveness of online marketing

Research Aim: Online marketing utilises different appearance and visual effects to attract customers. This research will analyze how effective these techniques are for the company.

Topic 60:Websites and E-commerce – Do they influence customer behaviour? A case study of the UK fashion industry

Research Aim: With online marketing, it is essential that you have a website and an online store if you’re selling products. The impact of both website and e-commerce on marketing in the UK fashion industry will be assessed.

The 4Ps (Price, Product, Promotion, Place) of Marketing Mix Dissertation Topics

Price, product, promotion, and place are also known as the four pillars of marketing. Referred to as the marketing mix, these four components help companies decide on a product and/or marketing strategy.

These four factors (4Ps) are the key ingredients of a successful marketing strategy since they allow for an in-depth analysis of the market and marketing strategies concerning any particular product. The companies analyse the culture, the product itself, and the pricing of other similar products to gain a competitive edge for their business and production processes.

To understand more about these components and how they impact businesses, you can research this area. Some relevant topics in this area of marketing are listed below for you to base your dissertation on:

Topic 61:Understanding the importance of location for customers Starbucks USA vs Starbucks UAE

Research Aim: Location has a great impact on the company’s sales and marketing efforts. This research will assess how impactful location is for customers by comparing Starbucks located in the US and the UAE.

Topic 62: Pricing war between competitors: Analysing the case of Coca-Cola and Pepsi

Research Aim: Companies usually price their product to competitors to stay relevant and to help their products succeed. This research will analyze how competitors price their products by assessing the pricing strategies of Coca-Cola and Pepsi.

Topic 63:Impact of point-of-purchase promotion on sales: A case study of ZARA

Research Aim: Promotions are an effective way of selling products. This research will study the point of purchase promotion and its impact by focusing on ZARA.

Topic 64: Product packaging and its impact on buying decision – An exploratory analysis

Research Aim: The packaging of a product has a huge impact on the buying and purchasing decisions of customers. This research will conduct an exploratory analysis to understand this impact.

Topic 65:International pricing strategies and their Impact on the brand image: A case study of iTunes

Research Aim: Pricing strategies may or may not differ in different locations. This research will analyze whether iTunes has gained or not by its pricing strategies in different locations.

Topic 66: Impact of price adjustment strategies in online and offline setting

Research Aim: Prices vary in different settings. This research will study the price strategy adjustment in online and offline marketing.

Topic 67:Should Online Reviews and Word of Mouth be a New Component in the Marketing Mix?

Research Aim: Word of mouth and online reviews have proved to be extremely effective marketing tools in recent times. These components concerning the marketing mix will be studied in this research.

Topic 68:Difference between Online and Offline Promotions – How do They Impact Brand Image

Research Aim: A variety of marketing promotion techniques exist. This research will talk about the different online and offline promotional tools and how they impact brand image.

Topic 69:Impact of Traditional Promotions vs Social Media Promotions – Analyzing Burberry’s Promotional Campaigns

Research Aim: Social media promotional campaigns gain a lot of traction. With a specific focus on Burberry’s promotional campaigns, this research will analyse traditional and social media campaigns.

Topic 70:Effect of Premium Pricing Strategies on Consumers. A case of Apple Products

Research Aim: Of different pricing strategies, premium pricing strategies are adopted for luxury products. The effect of this type of pricing strategy on luxury products (Apple products) will be analyzed in this study.

Topic 71:Impact of Cultural Values in Promotional Activities

Research Aim: Culture has a huge impact on the marketing efforts of a company. This research will talk about the various cultural values and how they impact the promotional activities of businesses.

Topic 72:Placing Products in a Central Location and Ease of Access: Assessing its Impact on Customers

Research Aim: Location affects the sales of products and services. This research will assess the impact of customers when products are placed in a central location and when they are offered ease of access.

Topic 73:Influence of celebrity endorsement on sale: A comparative analysis of Nike and Rebook

Research Aim: Celebrity endorsement is a highly effective way to increase sales. A comparative analysis between celebrity endorsement done by Nike and Reebok will be evaluated in this research.

Topic 74:Impact of promotions upon customer’s perception

Research Aim: Customers may or may not change their perception after marketing promotion efforts. This research will discuss whether promotions can change perceptions or not.

Topic 75: Analysing the impact of cartoon characters on children

Research Aim: Products marketed towards children are tricky to market. This research will study whether including a cartoon character to attract children helps businesses or not.

Marketing and Consumer Psychology Dissertation Topics

Marketing is fundamentally based on consumer behaviour. Studying consumer behaviour helps businesses understand the customer in a better manner. Not only this, but it also helps them improve their marketing strategies by understanding the problems of a consumer with a specific focus on their perception of products. It is very important to understand the psychology of consumers and the various influences that the environment may have on their psychology. Studying these behaviours and patterns helps companies know how they should target their customers and what aspects they should focus on.

Consumer psychology comes in very handy for online marketing. When marketing digitally, companies have little or no information regarding their consumers. Thus, understanding their way of thinking, behaviour, buying patterns, trends, etc., helps businesses understand what the customer expects.

The study of consumer behaviour is very interesting and therefore provides an ideal topic for dissertations.

Topic 76:An investigation of consumer psychology and perceptions and their impact on marketing fashion products

Research Aim: Consumer psychology and their perceptions will be evaluated in this research. These two factors concerning the marketing of fashion products will be assessed.

Topic 77:How does consumer knowledge affect the purchase of products and their buying decision

Research Aim: Consumer knowledge influences their buying or purchasing decision. This research will talk about how this knowledge and its impacts the marketing decisions of a company.

Topic 78:The impact of negative publicity on consumer behavior

Research Aim: Consumers cannot be tricked. They are aware of when companies utilize techniques or tools to create a negative image of other companies. This research will talk about such techniques and their impact on consumers.

Topic 79:Consumer attitude towards in-store shopping and online shopping in Wall-Mart

Research Aim: This research will investigate the attitude of customers shopping in-store (physical stores) versus customers shopping online (digital stores). Walmart’s customers will be the focus.

Topic 80:Understanding consumer psychology to devise effective marketing strategies

Research Aim: Customer psychology will first be discussed in this research. Then, the research will talk about how effective marketing strategies will be devised.

Topic 81:Assessing the consumer behaviour and perceptions in relation to luxury

Research Aim: This research will discuss consumer behaviour when customers opt for luxury products, i.e. what drives them to purchase high-priced products.

Topic 82:Measuring consumer response to new products launched by Nestle

Research Aim: Companies should always measure consumer response to assess their marketing activities. This research will discuss different ways through which customer response to new products launched by nestle is assessed.

Topic 83:Consumer perceptions related to discounts and promotions when purchasing products

Research Aim: Every customer likes to purchase products at discounted prices. This research will discuss consumer perceptions concerning discounts, sales, and promotions when purchasing products.

Topic 84:Creating profitable relationships with consumers

Research Aim: This research will analyse the various ways through which companies can create profitable relationships with customers.

Topic 85:Switching costs – Do consumers think about it when abandoning a brand?

Research Aim: There are different reasons for switching a brand or abandoning it completely. These reasons will be the main focus of this research, and customer perceptions will also be studied.

Marketing and Social Networks Dissertation Topics

Social networks (Facebook, Linked In, and Twitter) have played a decisive role in using the internet and purchasing online. Companies need to understand these social networks and tools from a marketing perspective in today’s business world. Businesses that do not make use of the different social media platforms are entirely out of the race.

This is the power of social networks in today’s corporate world. Not only is it competitive, but these networks also help companies interact with their customers and gain feedback in real-time.

This means that they can launch a product, post and market it on social networks, and assess customer reaction. Companies have done well by utilizing these platforms, and all businesses must have a social media presence and interact with customers.

However, it should be noted that organisations face various challenges using social media as a tool to market their products and services. Social media can make or break things for businesses.

If done right and if the accounts are handled appropriately, nothing can stop the business from achieving success. However, one small mistake can cause a lot of trouble for the company. The backlash on social media is extreme, and the company will have to spend months to bring back its reputation.

Thus, considering the challenging nature of these platforms, it is interesting to conduct researches and studies around various related topics. The following is a list of topics that can be undertaken as a part of social networks and marketing dissertation:

Topic 86:The role of Facebook as a marketing tool

Research Aim: The research will explore the various events in Indian film history that have allowed it to become a global sensation. The paper will analyse its market-driven triumph against Hollywood imports starting from the 1930s. The paper will also examine the nationalist social views of films produced in Bollywood during the 1950s.

Topic 87:Social media marketing vs. traditional marketing evaluating the success rate

Research Aim: Social media marketing is the new trend. But does it really reap results? This will be the main focus of this research, and the results of online marketing and traditional marketing methods will be compared.

Topic 88:Building relationships with customers through social media.

Research Aim: Social media not only helps in networking and connecting people but also enables companies to get in touch with their customers. This research will talk about companies use it as a medium to build relationships with their customers.

Topic 89:How social media influences consumers’ buying preferences

Research Aim: Social media trends are followed by everyone. This research will discuss how these trends are shaped and how it influences the buying and purchasing decision of customers.

Topic 90:How businesses gather Information from social media: A deep insight into customer privacy concerns

Research Aim: A lot is argued about the loss of privacy and data for online customers. This research will investigate the various ways data is collected online and whether or not there are data security breaches.

Topic 91:Consumer perception of social media marketing and its impact on brand image

Research Aim: Consumer perception regarding social media marketing will be assessed in this research. Moreover, the impact of this perception on the brand image will be evaluated.

Topic 92:Is Banner advertisement a good idea in social media marketing? A global comparative analysis

Research Aim: Online Banner advertisements are utilised by almost all companies in the market. This research will discuss various banner advertisement campaigns and their effectiveness.

Topic 93:The role of online stores in the traditional marketing mix

Research Aim: The traditional marketing mix does not take into consideration online marketing. This research will talk about the importance of online and social media marketing in the corporate world today and the role of online stores in the marketing mix.

Topic 94:Why is there more focus on the use of Facebook for marketing rather than other platforms for social media marketing?

Research Aim: Facebook advertising is considered the most powerful amongst all other social media marketing tools. There are various reasons due to which Facebook is considered a powerful tool. All these will be discussed, analyzed, and evaluated in this research.

Also Read:   How to Use Social Networks for your Dissertation

Marketing Ethics Dissertation Topics

Marketing Ethics Dissertation Topics Marketing ethics is a thought-provoking issue in the field of marketing. Where marketers are making efforts to run effective and profitable marketing campaigns for their companies, they should also consider marketing ethics.

The continuous evolution of customers’ attitudes customers over media has a significant impact on businesses worldwide. People nowadays are more concerned about the company’s ethical behaviour and the use of ethics employed by their marketing experts.

They are more concerned about their corporate social responsibility programs and the values of society. Companies must run various social corporate responsibility campaigns, through which they not only create a good reputation but also give back to the community.

These campaigns indeed help businesses to build a reputation and become a preferred brand for consumers. Acts such as animal cruelty and the use of prohibited products hit hard, and a company can lose its long-built strong reputation in a matter of minutes.

There are various ethical concerns that organisations must abide by to have a successful operating and marketing campaign. A dissertation on marketing ethics can be based on any of the following topics:

Topic 95:Ethics and consumer perception: What do consumers really expect from companies?

Research Aim: Corporate and marketing ethics are extremely important for companies. This research will talk about what customers expect from the company regarding ethics and how it shapes their perceptions.

Topic 96:Impact of unethical behaviour of an organisation on sales: Studying unsuccessful marketing campaigns

Research Aim: Unethical organizational behaviour leads to unsuccessful marketing campaigns. The main focus of this research will be the unethical behaviours undertaken by companies and how it adversely affects their sales.

Topic 97:How firms mislead people to enhance product sales and the effect this has on their business

Research Aim: A number of companies mislead their consumers only to enhance their sales. This research will discuss the different ways through which companies mislead people and the impact it has on their business.

Topic 98:How country laws shape business and marketing

Research Aim: When operating in a country, companies have to abide by the laws, rules, and regulations set out by the government. This research will talk about how these laws and regulations shape the business environment.

Topic 99:Ethical considerations and brand loyalty

Research Aim: This research will discuss whether or not ethical business operations have an impact on brand loyalty or do consumers continue to buy from companies who operate unethically.

Topic 100:Spam laws and online marketing – A critical analysis

Research Aim: Online marketing has its own rules. Companies have to abide by spam laws, or else they will be blacklisted. These rules and how companies should abide by them will be analyzed in this study.

Topic 101:Exploring the relationship between marketing ethics and corporate social responsibility

Research Aim: Companies have a responsibility to fulfill. They have to give back to the community, thus operate with corporate social responsibility. This research will discuss whether or not marketing ethics are directly related to corporate social responsibility.

Topic 102: Building company reputation and brand equity through various corporate social responsibility initiatives

Research Aim: The main focus of this research will be to explore whether or not corporate social responsibility initiatives build company reputation or brand equity.

Topic 103: Do cause-related marketing campaigns impact consumer purchase decisions?

Research Aim: This research will explore whether cause-related marketing has an impact on consumer purchase decisions or not.

Topic 104: Public relations and consumer boycotts: Learning lessons from Shell and Nestle

Research Aim: Consumers can boycott a company based on a variety of reasons. This research will discuss the different reasons why consumers boycott and how it impacts public relations, with a special focus on Shell and Nestle.

Important Notes:

As a student of marketing looking to get good grades, it is essential to develop new ideas and experiment on existing marketing theories – i.e., to add value and interest in the topic of your research.

The field of marketing is vast and interrelated to so many other academic disciplines like civil engineering ,  construction ,  law , engineering management , healthcare , mental health , artificial intelligence , tourism , physiotherapy , sociology , management , and nursing . That is why it is imperative to create a project management dissertation topic that is articular, sound, and actually solves a practical problem that may be rampant in the field.

We can’t stress how important it is to develop a logical research topic; it is the basis of your entire research. There are several significant downfalls to getting your topic wrong; your supervisor may not be interested in working on it, the topic has no academic creditability, the research may not make logical sense, there is a possibility that the study is not viable.

This impacts your time and efforts in  writing your dissertation  as you may end up in the cycle of rejection at the very initial stage of the dissertation. That is why we recommend reviewing existing research to develop a topic, taking advice from your supervisor, and even asking for help in this particular stage of your dissertation.

While developing a research topic, keeping our advice in mind will allow you to pick one of the best marketing dissertation topics that fulfill your requirement of writing a research paper and add to the body of knowledge.

Therefore, it is recommended that when finalizing your dissertation topic, you read recently published literature to identify gaps in the research that you may help fill.

Remember- dissertation topics need to be unique, solve an identified problem, be logical, and can also be practically implemented. Take a look at some of our sample marketing dissertation topics to get an idea for your own dissertation.

How to Structure your Marketing Dissertation

A well-structured   dissertation can help students   to achieve a high overall academic grade.

• A Title Page
• Acknowledgments
• Declaration
• Abstract: A summary of the research completed
• Table of Contents
• Introduction : This chapter includes the project rationale, research background, key research aims and objectives, and the research problems to be addressed. An outline of the structure of a dissertation  can also be added to this chapter.
• Literature Review :  This chapter presents relevant theories and frameworks by analysing published and unpublished literature available on the chosen research topic, in light of  research questions  to be addressed. The purpose is to highlight and discuss the relative weaknesses and strengths of the selected research area whilst identifying any research gaps. Break down of the topic, and key terms can have a positive impact on your dissertation and your tutor.
• Methodology:  The  data collection  and  analysis  methods and techniques employed by the researcher are presented in the Methodology chapter which usually includes  research design, research philosophy, research limitations, code of conduct, ethical consideration, data collection methods, and  data analysis strategy .
• Findings and Analysis:  Findings of the research are analysed in detail under the Findings and Analysis chapter. All key findings/results are outlined in this chapter without interpreting the data or drawing any conclusions. It can be useful to include  graphs ,  charts, and  tables in this chapter to identify meaningful trends and relationships.
• Discussion  and  Conclusion: The researcher presents his interpretation of results in this chapter, and states whether the research hypothesis has been verified or not. An essential aspect of this section of the paper is to draw a linkage between the results and evidence from the literature. Recommendations with regards to implications of the findings and directions for the future may also be provided. Finally, a summary of the overall research, along with final judgments, opinions, and comments, must be included in the form of suggestions for improvement.
• References:  This should be completed in accordance with your University’s requirements
• Bibliography
• Appendices:  Any additional information, diagrams, graphs that were used to  complete the  dissertation  but not part of the dissertation should be included in the Appendices chapter. Essentially, the purpose is to expand the information/data.

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266 Marketing Dissertation Topics For The Highest Grades

It is no doubt that marketing is an essential component of everyday life. Whether it is academic institutions, banks, churches, or even social groups, marketing must be involved. As such, college and university students take marketing as a minor or significant. A professor can test different aspects of marketing depending on the course that one is taking. Do you want to develop a fast approach to writing marketing topics with British writers? Read this article to the last dot.

What Are Marketing Dissertation Topics?

Marketing is selling and promoting a service or product. This process includes conducting market research and advertising to tailor the message according to the needs of the consumers.

Marketing is a common field for those taking an MBA course or any other related communications courses. Students in this field will have to know how to write marketing messages with compelling and creative content. Remember that if a marketing topic does not sell, then no one will buy the product.

Marketing topics should be: Catchy and captivating at first sight Identify what is missing and how the company comes in to fill the gap To help the consumers

Most promotional messages only tend to sell a product without the audience in mind. However, a great marketing message will make the consumer feel like part of the product. It should not seem like one that wants to siphon funds out of the consumers.

Students can get impressive marketing topics from:

• Reputable online sources related to business and marketing
• Your class lecture notes
• The old dusty marketing books on your library shelf

Once you get your marketing topic, you will begin sourcing ideas that will inform the content of your paper. The content should center on informative information on the subject. Below are marketing dissertation ideas to make you a champ!

Branding Dissertation Topics

• The impact of media on brand awareness of new products
• What is the difference between real quality and perceived quality in branding?
• Why brand associations may be detrimental in the end
• The role of brand loyalty in promoting products and services
• Why football stars are the best brand ambassadors for products
• Effects of a person marketing more than one brand on a TV station
• Latest innovation technologies that make branding a lucrative venture
• The role of using women in brand and marketing of products
• Why companies should invest more in branding and marketing
• Discuss why a new brand attracts more excellent consumers in the initial stages
• Evaluate the effects of using one brand ambassador for long
• The role of billboards and posters in brand marketing
• Why the text used in a branding message matters the most
• Why children should not be brand ambassadors
• Analyze the factors involved in choosing a brand ambassador
• What determines the rates for a brand ambassador?
• How long should a company advertise a new brand?
• Why is it essential to incorporate theoretical approaches in branding
• The role of branding on public means of transport in the sales

Digital Marketing Dissertation Topics

• The role of social media marketing on consumer behavior: A case study of youths
• How are pop-up advertisements affecting buying behaviors?
• The effect of YouTube ads on how consumers view products
• Why the frequency of a digital media marketing message may affect its sales
• Effects of posters and graphics on digital marketing
• The role of short notes and color choice in digital marketing
• How the internet is affecting consumer behaviors for the worst
• Why it is expensive to use celebrities and influencers in digital marketing
• Effects of short video ads in digital marketing
• The effects of automated service messaging on digital marketing
• Why virtual marketing messages on digital media may not be effective
• The role of AI in consumer digital marketing
• Why companies should invest in marketing on their landing pages
• How to analyze the behavior of consumers in a digital media campaign.
• Why e-marketing is becoming a pain in the back, especially with promotional emails
• How to develop better relations with consumers on digital marketing platforms
• Should physical marketers complement digital marketing campaigns?
• How to identify the best time for digital marketing campaigns
• The role of Twitter hashtags in digital marketing campaigns.

Consumer Behaviour Dissertation Topics

• How companies can identify consumer behaviors and maximize on them
• Effects of neglecting consumer behavior in marketing
• Digital tools that can help marketers identify consumer behavior
• How to gauge the reception of a particular marketing message
• Why ladies tend to buy more clothes than the men
• The role of window shopping on the purchase of products: A case of women
• Why teenagers in urban areas are consumers of technology-related products
• Effects of selling beauty products to male audiences
• Why the repetition of marketing messages impacts the consumer behavior
• Discuss why the adult population does not engage in much buying
• Why promoting products with controversial celebrities affects their buying behavior
• Effects of promoting products using indecent language or characters
• How to build a strong brand online among all audiences
• The role of product design and brand image on how the audience perceives it
• How the world wide web is enhancing the outreach of a product
• How to retain the brand value of the product through innovation
• What determines the loyalty of a customer to a particular brand?
• Why it is difficult to market to today’s busy consumers
• Why masks and other related products are selling in the COVID-19 pandemic

Social Media Marketing Dissertation Ideas

• The role of Facebook ads in marketing a product to the consumers
• Why social media marketing is majorly attractive to the young audience
• Effects of advertising on more than one social media platform
• The credibility of social media marketing messages in the 21 st century
• How con artists on social media have made it difficult for buyers to purchase products online
• How selling in Amazon is transforming social media marketing techniques
• Discuss the prospects of social media marketing in the face of new technologies
• The role of an online survey in preparing social media marketing messages
• Current strategies used by online marketers in the United Kingdom
• The role of Instagram ineffective social media marketing and branding
• The role of localization in preparing social media marketing messages
• How the internet has made global reach by marketers possible
• The role of social media marketing in demystifying myths about products
• Effects of perception on online purchasing behaviors
• How social media marketing improves brand loyalty
• The role of identity creation in determining online messages
• Discuss marketing ethics that accompany social media marketing
• The part of gamification in social media marketing stories
• The amount of social media presence for global companies

Dissertation Topics In Marketing

• The evolution of marketing from the 17 th century to date
• Evaluate the role of the principles of marketing in its practice
• Discuss why it is essential to have strategic marketing and planning
• Analyze the scope of marketing for perishable products
• Discuss the various approaches of marketing in developing countries
• Compare and contrast between marketing and selling
• A historical perspective of complex marketing in the 21 st century
• Discuss the concept of marketing in the 19 th century
• The role of marketing scholars in determining its practice and success today
• Discuss the critical role played by Kotler in advancing marketing
• Effects of viewing marketing from the producers/sellers side
• Why marketing is essential when the demand of a product exceeds the supply
• Marketing techniques that help in selling expensive products
• How to tailor marketing messages to minimize the cost of production
• Evaluate why the cost of production and a market quantum of profit is essential in marketing
• Why marketing should deliver the desired products more effectively and efficiently
• Discuss the role of the consumer’s sovereignty in marketing
• How to develop marketing messages from customer’s reactions to various product features
• How to deal with customer complaints in a marketing campaign

Current Marketing Dissertation Ideas

• The role of coronavirus pandemic in affecting marketing strategies
• Discuss how the 5 P’s of marketing are transforming with time
• The role of market segmentation in determining what messages to prepare
• How targeting and positioning is critical in aggressive marketing
• Discuss the part of analyzing the marketing environment
• Evaluate the needs and motivation behind a successful marketing campaign
• Why group dynamics are essential in identifying the right message for a marketing campaign
• The role of social surroundings and consumer perception in the current marketing world
• The role of using ladies in campaign promotions as compared to men
• Effects of studying consumer behavior, needs, and motivation
• The part of advertising mix-direct selling on social media
• Evaluate the role of sales promotion and public relations
• Why brand evaluation is vital when it comes to identifying new trends in marketing
• The part of effective communication techniques in marketing
• How to achieve relationship marketing using social media tools
• Discuss how cyber and network marketing is affecting the industry
• Does e-commerce promise a better future for marketers and promoters?
• Evaluate rural marketing techniques in developing nations
• What is the relationship between marketing and ethics?

Top Marketing Dissertation Titles

• Discuss why decision making and organization is critical in marketing
• Evaluate the role of communication and control process in marketing
• Why human resource management is essential to marketing
• How to create solutions that deliver satisfaction to the customers
• The part of engaging stakeholders in marketing campaigns
• Evaluate the determinants of advertising, sales promotion, or salesmanship
• Effectiveness of marketing campaigns that target the global economy
• The amount of information in creating marketing messages
• Discuss the key concepts and decisions in marketing in a business environment
• Evaluate effective marketing strategies for business organizations
• How to conduct consumer behavior research for use in marketing
• How to apply marketing principles in decision making in information and other organizations
• How to develop appropriate marketing strategies for information services
• Discuss how to apply the marketing concept in identifying and analyzing consumer needs and wants.
• Evaluate the various marketing management philosophies
• Discuss the different marketing mix variables in digital marketing
• What determines the decisions for products, distribution, and prices?
• Why it is essential to venture into international marketing
• The role of geography and psychology in determining marketing decisions

Advertising Dissertation Topics

• Evaluate the effectiveness of concentrated marketing
• Compare and contrast between differentiated and undifferentiated marketing
• What is the role of sales forecasting?
• Why is marketing pervasive across an organization and supply chain?
• How does marketing make life easier for the consumers?
• The role of marketing in providing career opportunities
• How marketing enriches a particular society in various dimensions
• Ways in which marketing can be entrepreneurial in today’s society
• The part of Oprah Winfrey’s Show and other ventures in marketing
• How does marketing expand a firm’s global presence?
• Discuss the effectiveness of advertising courses in our universities today
• Why the government has a right to ban advertisements on TV
• Why heavy advertising increases the sale of products
• Evaluate the role of political advertising in the UK
• Why make-up advertisements attract women more
• How does product placement in a film impact its reception from consumers?
• Evaluate the features of a non-profit advertisement
• The role of ads in determining a society’s culture
• Discuss why it is essential to incorporate qualitative advertising

Hot Marketing Research Topics

• Why consumer expertise is vital in determining advertising strategies
• Evaluate factors that affect corporate identity in an international scene
• Why brand strategy is critical in assessing the progress of a marketing venture
• The role of content marketing in determining sales
• Why is digital marketing gaining among the young population?
• Discuss the role of inbound marketing in appealing to consumer preferences
• The part of marketing campaign planning in achieving its success
• Why a market plan and budget is essential in the initial stages
• Evaluate why a service or product launch is necessary
• Analyze the various aspects of strategic marketing
• A case study of campaign examples that led to significant sales
• Campaign measurement tools for strategic planning of marketing outcomes
• Analyze the role of competitive positioning in marketing
• The part of copywriting and graphic design ineffective marketing
• Why corporate identity matters in marketing strategies
• Discuss the place of creative development preparing marketing messages
• Why does customer lifetime value issue in any marketing campaign?
• Evaluate the role of customer relationship management in marketing
• Campaign strategies that achieve customer retention

Analytic Consumer Behaviour Dissertation Topics

• Why is direct mail ordinary in the United States?
• Evaluate various distribution channels that determine the success of a product
• Effects of events and trade show on the success of products
• Effective marketing campaign planning for digital products
• The role of marketing collateral in advertising strategies
• Analyze various marketing department procedures in the UK
• The part of constant messaging as a marketing tool
• Evaluate the effects of metrics and forecasting in marketing
• How are partnerships transforming the marketing arena in the 21 st century?
• Compare and contrast the effectiveness of marketing campaigns in print versus digital media.
• How Return on Investment determines the marketing strategies
• How is Search Engine Marketing transforming the practice?
• The role of TV, radio, and outdoor media in marketing
• Evaluate the effectiveness of vendors and websites in marketing
• How does publicity influence the progress of a product online?
• The role of an effective pricing strategy in marketing
• How does recruiting affect the marketing of a company?
• Policies and legislations that transform marketing
• The role of search engine optimization in marketing products online

Fashion Marketing Dissertation Topics

• Why fashion marketing techniques are mainly for women
• Effects of having fashion marketing promotions on social media
• How to identify potential clients in fashion marketing
• Describe the role of anticipating the specific fashion needs of the consumers
• Evaluate the part of predicting, tracking, and creating trends in styles
• How to forecast sales in a fashion trend cycle
• How to conceptualize and design fashion products for various audiences
• How to determine the resources needed for a fashion marketing campaign
• Logistics involved in the promotion and distribution of fashion products
• The role of planning the pricing of fashion products
• How to craft advertisement campaigns for fashion to attract buyers
• How to create enticing and exciting fashion experiences
• Effects of advertising fashion products in beauty parlors
• Marketing techniques necessary for navigating the trendy fashion industry
• Goal-oriented campaigns for fashion that can attract the young population
• Evaluate customer behavioral data for fashion campaigns
• The role of data-driven decisions for fashion campaigns
• Emerging technologies for marketing campaigns
• Why an understanding of fabrics is necessary for fashion campaigns

Sports Marketing Dissertation Topics

• Effects of using footballers as brand ambassadors
• The role of EURO 2022 in advancing marketing campaign strategies
• How ticket purchase is an excellent avenue for marketing
• Evaluate the part of ‘Over the Top’ content in sports advertising
• How Artificial Intelligence technologies shape sports marketing
• How to incorporate augmented reality in sports marketing
• How wearable apparel is vital in sports marketing
• The role of E-Sports in the marketing of products
• How betting companies are advertising on sporting platforms
• How women in sports are advancing sports marketing
• The part of running a sporting contest on sports marketing and promotion
• How to retarget contest participants in sports marketing
• The function of a survey in sports marketing campaigns
• Evaluate the role of sharing pre-match teaser content on the sale of tickets
• How does posting behind-the-scenes footage attract more viewers?
• The role of sports influencers in enhancing sports marketing
• The part of sharing memorable moments on sports marketing
• How post live updates of a match determine the number of viewers next time
• How gambling has affected sports marketing

International Marketing Dissertation Topics

• The role of relationship marketing in the international space
• Why direct marketing may not be effective in global marketing
• Evaluate the various cultures of global marketing
• The part of online technologies on global marketing
• How consumer psychology affects global marketing
• Relationship between global marketing and mobile technologies
• Ethics in international marketing
• Generating international customer loyalty
• Effects of switching costs in international markets
• Effects of product quality on global marketing
• Social media and global marketing
• Small companies and global marketing
• Effectiveness of online consumer tribes
• Perceived risks in global marketing
• Digital international marketing techniques
• Segmentation and international marketing
• Innovations for international marketing
• Corporate social responsibility in international marketing
• Smartphone apps used in international marketing

MBA Marketing Dissertation Topics

• Branding and naming
• Public and media relations
• Intellectual property
• Telemarketing
• Online reputation management
• Psychological marketing
• Analytic marketing
• Affinity marketing
• Event marketing
• Cross endorsements
• Shared incentives in marketing
• Benefits for consumers
• Online public relation tools
• B2B versus H2H marketing
• Marketing mix strategies
• Millennial to marketers
• Marketing mistakes in the 21 st century
• Psychology of color in marketing
• How to repackage marketing messages

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Marketing Dissertation Topics

The focus of a marketing dissertation help is on educational theories and practice to create a learning experience and allow development of skills that could be applied to real-world problems. Your marketing dissertation should contribute something to the existing literature in a given field. Your marketing dissertation titles should be focused rather than broad. This will help in setting clear, concise and manageable research goals, objectives and questions. To help you in preparing a marketing dissertation, we assist you in the most crucial part: topic selection. Here we display a collection of marketing dissertation ideas to help you formulate your own topic idea. Refer to these good marketing dissertation topics suggestions along with relevant references for inspiration. 

Marketing Dissertation Topic 1: 

Check out this topics for dissertation in marketing that deals with customer satisfaction. 

Brand Loyalty and Customer Satisfaction in Online Retailing Company: A Case Study on “Amazon”

Introduction:.

The report deals with the brand Loyalty and customer satisfaction on online shopping in Amazon. In this the researcher explains about the aims and objectives of the report. Also confer about the hypothesis method of customer satisfaction. There are some positives and negatives impact of social sites on online purchasing behavior of customers.

Kondasani, R. and Panda, R. (2015). Customer perceived service quality, satisfaction and loyalty in Indian private healthcare. International J Health Care QA, 28(5), pp.452-467.

Lonial, S. and Raju, P. (2015). Impact of service attributes on customer satisfaction and loyalty in a healthcare context. Leadership in Health Services, 28(2), pp.149-166. 

Marketing Dissertation Topic 2: 

Here’s one of the compelling dissertation topics for marketing for you browse through. 

Customer Role in Relationship Marketing in Acquisition and Retention of Customers – A Case Study of “TESCO

The issues under the report were a query of customer’s roles in relationship marketing in acquisition and retention of customers. The report deals with the TESCO which had considerably had a high-quality relationship with their customers.

Ahmed, A. (2010). Customer Relationship Management through Communication Strategy.International Journal of Customer Relationship Marketing and Management, 1(3), pp.15-26.

Akroush, M. and ELSamen, A. (2012). An empirical investigation of the mediating role of relationship marketing skills on the relationship between customer satisfaction and customer loyalty.International Journal of Internet Marketing and Advertising, 7(1), p.1. 

Marketing Dissertation Topic 3: 

Know about buying behaviours from the marketing dissertation topics and examples such as this one. 

Brands Influencing Consumers Buying Behaviors – A Case Study on Nike

The purpose of this study is to donate enhanced information of consumer buying behavior towards purchase the sports shoes. The point of the study might be articulated to pressure the early stages to buy sports shoes.

Chronis, A. (2015). Substantiating Byzantium: The role of artifacts in the co-construction of narratives.J. Consumer Behav., 14(3), pp.180-192.

Fitchett, J. and Caruana, R. (2014).Exploring the role of discourse in marketing and consumer research.J. Consumer Behav., 14(1), pp.1-12. 

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Marketing Dissertation Topic 4: 

Looking for business or marketing dissertation topics? Browse through this one. 

Customer Relationship Management In Banking Industry Of UK

Introduction.

As mentioned by Aghaeiet al. (2013),with the growth of banking industry customer relationship has become one of the major factors. That is, in current time banking industry is focusing on their customer relationship.

Aghaei, A., Mostafapour, M. and Rezaei, H. (2013).Investigating the relationship between service quality and customer loyalty: A case study of banking industry.10.5267/j.msl, 3(7), pp.2147-2154.

Anabila, P. and Awunyo-Vitor, D. (2013). Customer Relationship Management: A Key to Organisational Survival and Customer Loyalty in Ghana's Banking Industry. IJMS, 5(1).

Marketing Dissertation Topic 5: 

Marketing strategies of a remote car manufacturer in international market, background of the study.

There is huge demand of the remote cars in the international marketing for entrepreneurship. As a result, the remote car manufacturing companies are strongly concentrating upon enhancing their production and supply for meeting such huge demand. The key aim is to utilise the massive demand for increasing both sales and revenue in the international market. There are many leading remote car manufacturer operating their business successfully in the international market and many potential manufacturers are there too that have successfully launched their business in the domestic market and is now trying to enter into the international market.

Reference List

Benoot, W. and Proost, S. (2015). Strategic Incentives for a Policy Mix in the International Car Market. SSRN Journal

Choi, Y. (2010). Toward Developing Marketing Strategies in Turbulent Environment.Journal of Global Academy of Marketing Science, 20(4), pp.279-280. 

Marketing Dissertation Topic 6: 

Gain insights on how our writers prepare best marketing dissertation topics from our samples like this one below. 

Advertisements Over Cell Phone Networks – Is it a Successful Strategy

Mobile or cell phone advertising can be characterized as showcasing and advertising exercises that convey notices to cell phones utilizing a remote system and mobile advertising answers for advance merchandise and administrations and manufacturer brand mindfulness (Li and Lee, 2006). Mobile advertising hold solid guarantees to turn into the best focused on advertising medium conveying new method for coming to clients with the message other than customary channels. M-advertising furnishes customers with customized data taking into account their area, time and hobby. By the year 2008, mobile advertising business is relied upon to develop from $16 billion to $17 billion and $ 23 Billion by 2009. There has been a fast development of m-advertising, particularly in Asia and Europe (LASZLO, 2009).

Berney, P. (2010). Mobile marketing. London: Kogan Page.

Bosik, D. (2011). Mobile marketing & advertising 2012. [S.l.]: Mind Commerce Publishing, LLC.

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Marketing Dissertation Topic 7:

Find more such samples on social media or digital marketing dissertation topics on our site. 

Are Social Networks more Persuasive than Traditional word of Mouth?

Background of the study.

In the order of customer behavior, a standout amongst the most generally acknowledged ideas is WOM or Word-or-mouth communication, which assumes an essential part in forming customers' demeanors and practices. Therefore, shoppers acquire data about items, brands or administrations from referred to people, for example, companions, peers, relatives or colleagues who frequently apply impact on their buy choice making. This is additionally unmistakably traceable in promoting and publicizing writing. It is demonstrated that WoM is a capable drive inside of the customer commercial center and previous examination bolsters the case that WoM is more persuasive on conduct than all further controlled-sources, for example, prints or other publicizing configurations.

Ellonen, H. and Kosonen, M. (2010). Treat your customers as equals! Fostering customer collaboration through social media. International Journal of Electronic Marketing and Retailing, 3(3), p.221.

Goyette, I., Ricard, L., Bergeron, J. and Marticotte, F. (2010).e-WOM Scale: word-of-mouth measurement scale for e-services context. CAN J ADM SCI, 27(1), pp.5-23.

Marketing Dissertation Topic 8: 

Well-crafted dissertation topic in marketing at your fingertips.

Impact of social media in Customer Relationship Management: A multiple case study

According to Eid, (2012), this particular research module deals with the impact of social media in the customer relationship management. In the modern generation internet and its various kinds of an application has given the breakthrough across the world. The impact of various kinds of social media tools such as Facebook, Twitter, YouTube, etc. has changed the total marketing concept. The majority of the company uses the platform of the social media tools to promote their products and Services whether new or existing. The promotion is applied to various kinds of companies as the mode of communication between the buyers and sellers. It is an important part of marketing weather in traditional ways of communication and modern methods of communication.

Eid, R. (2012). Successful customer relationship management programs and technologies. Hershey, PA: Business Science Reference.

Hajikhani, S., Tabibi, S. and Riahi, L. (2015). The Relationship Between the Customer Relationship Management and Patients Loyalty to Hospitals. Global Journal of Health Science, 8(3).

Marketing Dissertation Topic 9: 

Access more such digital marketing dissertation topics for free on our site.

Consumer’s response on Online Marketing Schemes: A Case Study on EBay

In this research topic the response of the consumers on online marketing schemes will be discussed. As it is seen that the consumers are more into online marketing than offline marketing so, companies are bringing new marketing schemes which will attract the customers with their new schemes. The hypothesis method has been used for the satisfaction of the customers. There are both positive and negative impacts on the response of the customers.

1.1 Aim of the Research Work

The main aim of the researcher in this research study is to get a good response on the as it will also give the online retails companies an idea that how the customers are taking their schemes as other online sites are also trying similar types of activities to attract the customers towards them. 

Marketing Dissertation Topic 10: 

Read samples international marketing dissertation topics from on our site like this one. 

Effects Of Marketing Strategy And Performance On Globalization: A Case Study On Intel

In this report the chosen topic is the effects of marketing strategy of Intel and their performance that is impacting on the globalization. In this report the aims and objective will be discussed and along with that the hypothesis method will tell the strategies adopted by the companies were well adjusted by the company in the global market or not.

Aim of the Research Work

The main aim of this research study is to how the company is implementing the strategies in their international market and they are able to cope up with the new Strategic Marketing which they have adopted for their global expansion.

Marketing Dissertation Topic 11: 

Take inspiration from this brilliant topic from dissertation expert for marketing.

The Role Of Social Media Channels In Influencing Buying Behaviour: Facebook

Social media is the latest trend that has already enticed the world with its adoptability to the market trends. Today it is sighted as one of the New Media channels which has already proved itself as an effective tool in spreading news and generating interest. A lot of advertisers are using the platforms to reach to their target buyers and influence their buying behavior. Facebook is already filled with advertisements in the form of paid and non paid formats. It has a separate marketing platform for the Advertisers.

Bullas, J. (2012). 5 Reasons Why Facebook Drives Consumer Buying - Infographic. [online] Jeffbullas's Blog. Available at: https://www.jeffbullas.com/2012/04/02/5-reasons-why-facebook-drives-consumer-buying-infographic/ [Accessed 16 Jul. 2015].

Lamb, C., Hair, J. and McDaniel, C. (2013). MKTG 7. Mason, Ohio: South-Western.

Marketing Dissertation Topic 12: 

Achieve good grades on your plagiarism free dissertation help with marketing topics such as this one.

Enhancing Brand Equity Globally Through Promotional Strategy – A Case Study Of Mcdonald's

McDonald's is one of the leading fast food restaurants in the world and is carrying a massive turnover in terms of revenue and significant amount of loyal customers. The keys to success for achieving such performance are quality of food items, customer support and their effective promotional strategies.

Mcdonalds.co.uk, (2015). [online] Available at: https://www.mcdonalds.co.uk/content/dam/McDonaldsUK/People/Schools-and-students/mcd_marketing.pdf [Accessed 15 Jul. 2015]

Kotler, P. and Keller, K. (2015).Marketing management. Boston: Prentice Hall.

Marketing Dissertation Topic 13: 

Let us help you by providing brilliant marketing dissertation examples and samples.

Creative Marketing Communication is the tools of facilitating the buying behavior of the Customers of Vodafone UK

In the present market Vodafone is the second biggest cell phone company. Vodafone UK provides the telecommunication services in the United Kingdom. In order to capture the market the Vodafone UK is coming up with the new and creative ideas in the UK market. The new creative and advance ideas will create the great impression in the customer’s mind, which will help the company to sell its products in the UK market.

References List

Machado, L. and Chung, C. (2015). Integrating Technology: The Principals Role and Effect. IES, 8(5).

Peppin, J. (2014). Toward a systematic approach to opioid rotation. Journal of Pain Research, p.589. 

Marketing Dissertation Topic 14: 

Leaf through the dissertation topics on marketing like this one described below.

Internet marketing (A Case study on Google)

In the year 1995 two persons named Larry Page and Sergey Brin founded the Google Company. For the internet using people Google works as a search engine, the customers or the people can search many things in the Google search engine. Apart from that Google Company also offers many products to the customers like; Motorola Mobile, Cloud computing, Google Translate etc. The customers can only use the products when they connected with the internet, so the company focuses on the internet marketing

Barker, T. (2015).Media Ecology in Michel Serres's Philosophy of Communication. Techné: Research in Philosophy and Technology, 19(1), pp.50-68.

James, S. (2014). Reflecting on Design Sketching. Archives of Design Research, 111(3).

Marketing Dissertation Topic 15: 

Know how to bring out the best of dissertation topics for marketing by reading the example below.

How Can Direct Marketing Build the Customer Relationship?

Vodafone is one of the most successful telecommunication services providers now a day. Vodafone provides its services in all over the country across the world. The marketing policies and the techniques which are used by the Vodafone Company are very good. The company believes in customer’s satisfaction by providing the best quality of services. In order to maintain the relationship with the customers Vodafone Company use direct marketing techniques.

Marketing Dissertation Topic 16: 

Learn how to present dissertation on marketing topics from this sample.

The Influence Of Social Network On Online Purchasing Behavior Of Consumers

In the present scenario almost everyone is engaged with the social networking sites. In this research the researcher discuss about the online buying system of the customers. There are some negative impact and positive impact of social network on online purchasing behavior of consumers.

Bill, R. (2014). Unmanned Aerial Systems (UAS): Attractive Extensions to Spatial Data Collection Methods. Photogrammetrie - Fernerkundung - Geoinformation, 2014(4), pp.225-226.

FISCHER, E. (2011). HOW TO PRACTISE PHILOSOPHY AS THERAPY: PHILOSOPHICAL THERAPY AND THERAPEUTIC PHILOSOPHY. Metaphilosophy, 42(1-2), pp.49-82.

Marketing Dissertation Topic 17: 

Put together praiseworthy business marketing dissertations on different topics by reading through this sample.

The Influence of Advertising on Consumer Behavior

In the present market situation advertisement plays an important role for every business. Without advertisement for the particular product the awareness is not possible among the customers. The Samsung Company does the advertisement to increase the numbers of customers for the future market.

Choi, J. (2015). The Impact of Disclosure of Nutrition Information on Consumers' Behavioral Intention in Korea.Journal of the American College of Nutrition, pp.1-7.

Friston, K. (2013). Sample size and the fallacies of classical inference.NeuroImage, 81, pp.503-504.

Marketing Dissertation Topic 18: 

Now download more such ecommerce-related marketing dissertation questions and examples for free.

Impact Of Ecommerce On Sales In The Retailer Industry

With the advent of internet, retail businesses have started inclining towards ecommerce. The rising consumer demands and increasing competition has made it necessary for the retail business to abolish their brick and mortar stores and build their presence online (Power, 2013). Hence, the concept of e-commerce has risen in the cyber space. There is huge impact of ecommerce on sales in the retail industry (Tkacz, 2009). The dissertation intends to analyse Amazon UK and examine the impact of ecommerce on sales in the retail industry.

Power, M. (2013). “Online highs are old as the net: the first e-commerce was a drugs deal.”, The Guardian (London). Accessed on 14th July, 2015.

Tkacz, E. (2009). “Internet — Technical Development and Applications.”, Springer. p. 255. Accessed on 14th July, 2015.

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Marketing Dissertation Topic 19: 

See the samples to learn how to prepare marketing dissertations titles.

Effect of Social Media Marketing on Hotel Industry in UK

In recent times, internet has come up as an effective medium for businesses to connect to their customers. For this, the businesses across globe are resorting to e-business practices and adopting marketing techniques such as social media marketing. Social media has facilitated people to communicate with each other beyond geographical restrictions (Ronnestam, 2010). With social media websites such as Facebook, Twitter etc, people can share information and also connect with businesses. One of the industries to reap the impacts of social media marketing is Hotel industry. Interestingly, hotels now-a-days build an online presence to connect to customers, get their feedback and suggestions and increase their visibility (Korosuo, 2013). This study emphasises on the impact of social media marketing on hotel industry in UK.

Ronnestam, J. (2010). 3 SOCIAL MEDIA MODELS THAT WILL GUIDE YOUR BRAND INTO THE CONVERSATION LANDSCAPE.https://www.ronnestam.com/3-models-guide-your-brand-succesful-social-media-strategy/ .Accessed on 15th July, 2015.

Korosuo, S. (2013). Social media as a marketing tool for extreme-sport oriented companies. https://www.diva-portal.org/smash/get/diva2:631004/fulltext01.pdf .Accessed on 15th July, 2015. 

Marketing Dissertation Topic 20: 

Access more such sports marketing dissertation topics on our website.

An Analysis Of Youth’s Behavior Towards Sports Shoes: A Multiple Case Study

This research paper focuses on the behavioral approach and perspectives of the youth’s buying behavior towards sport shoes specifically the branded ones. The decision making process varies from one individual to another. This research module aims to analyze the factors that have an impact on the youth in the process of buying sports shoes and how it affects the market of branded sports shoes. In case of the youth the factors primarily involve product features, psycho-social influence, preference, price and availability (Hoyer and MacInnis, 2010). Purchasing quality products having the best affordable price is the primary and basic goal of the consumer. The analysis and evaluation of the behavioral factors of the customers is very important as it influences an individual’s buying decision which is directly linked to the revenue generation of an organization.

Amin, B. and Amin, P. (2013).A Conceptual Framework to Understanding Online Consumer Buying Behavior. International Journal of Online Marketing, 3(1), pp.47-63.

Hoyer, W. and MacInnis, D. (2010). Consumer behavior. Australia: South-Western Cengage Learning. 

Marketing Dissertation Topic 21: 

Find the best solutions for marketing dissertation topics, as seen in this example.

Are Social Networks More Persuasive Than Traditional Word Of Mouth

In the order of customer behavior, a standout amongst the most generally acknowledged ideas is WOM or Word-or-mouth communication, which assumes an essential part in forming customers' demeanors and practices. Therefore, shoppers acquire data about items, brands or administrations from referred to people, for example, companions, peers, relatives or colleagues who frequently apply impact on their buy choice making. This is additionally unmistakably traceable in promoting and publicizing writing. It is demonstrated that WoM is a capable drive inside of the customer commercial center and previous examination bolsters the case that WoM is more persuasive on conduct than all further controlled-sources, for example, prints or other publicizing configurations. This happens for the most part because of the larger amount of dependability and adaptability through interpersonal WoM correspondence. On the other hand, the overall movement from the predominant print culture in the nineteenth century to the current computerized society of the 21st century has unequivocally affected WoM by the development of electronic Word-of-Mouth.

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Dissertation Topics in Marketing Actual in 2023

12 Mar 2022

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❓How to Choose the Topic?

Dissertation Topics in Marketing:

• 💻Digital Marketing
• 🎫MBA Marketing
• 🪀Interesting
• 📱Social Media
• 💕Relationship
• ✅Consumer Behaviour

It takes a lot of work to develop the right marketing thesis topic. You can't just choose any case. It has to be something related to your area of study, and it has to be interesting. At the same time, it must be sound and well-written so that professors will approve it.

We've compiled a list of about 100 of the best international marketing dissertation topics. Use these examples comfortably and create your idea.

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How to Choose the Right Topic for Your Marketing Dissertation

To choose the right topic for your dissertation , you have to pick something actual and relevant to the field. Moreover, your choice must be interesting for reading. But not something filled with many scientific terms.

The idea must be based on a case that other people have already researched. That will give you enough credible sources to use for your work.

When writing your dissertation , remember that it revolves around data. Thus, using credible academic references with correct information is best.

While doing that, a good thing to remember is to look for ideas with gaps that have great potential. They will allow you to create a good piece that will be interesting to read. But given how hard these are to notice, you should get dissertation assistance . You can get help from our team of professionals or ask your professor for suggestions.

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Branding Dissertation Topics

Branding is a term that comes from the business world, and you will often see it in the field. The word refers to many processes that give meaning to various organizations, businesses, services, and goods.

In that sense, branding can be a way for the company to promote its products and achieve an edge over competitors by building its brand. It can be a promise to the customers or the appeal of a good or service.

• Brand value, and how the consumers perceive it. Case of Pepsi versus Coca-Cola.
• The company branding and its effect on business productivity.
• What is the significance of social media marketing for brand development?
• Is there cultural meaning in brands, and why?
• Branding and its nature. Comprehensive evolution study.
• The relations between the brand, customers, and their emotions.
• Why is brand management essential for achieving profitability?
• Branding and the importance of having a top product that attracts customers.
• How can the use of digital methods increase brand standing?
• Smartphone apps, and how businesses can use them to improve their brand equity.

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Digital Marketing Dissertation Topics

Without a doubt, this is the future of commerce in the current age. That is due to the significant increase in online shopping. With the growth of online sales and new e-commerce, experts must develop unique strategies to boost their sales.

Because of that, we have prepared a few ideas about digital marketing thesis topics for you:

• Modern customers and how social media applications can affect their behavior.
• Marketing and landing pages, and why they are so important to have.
• Google and Amazon ads and how they are a necessity for online commerce.
• Digitalized platforms and the adoption of automated service interaction. How they affect clients and companies.
• What exactly is the role of the Internet? How does it influence customers' behavior?
• Smart devices and their effects on boosting company sales.
• Is it essential to analyze the consumer's psychology in marketing strategies?
• How have stars and influencers affected online sales and strategies?
• Digital marketing. Is it better for the customer to interact with a machine or an employee?
• Email strategies. Are they outdated, and what are the most common mistakes of this strategy?

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MBA Marketing Dissertation Topics

Having a Master's can be essential as it opens a new path for you and allows you to learn more. In that sense, it also shows you know about marketing in general. So, picking the right dissertation topic is crucial because you have to prove your knowledge.

• Digital and mobile marketing. What are their strengths and weaknesses?
• Note the difference between offline and online market goods and how clients respond to them.
• Management and its response to boycotts. What is the proper reaction?
• What are the customer's reactions during periods of recession and crisis?
• Customer profile gender, age, and ethnicity. How do they affect online purchases?
• What is the importance of a successful branding strategy, and how does it attract loyal customers?
• How does color relate to brands and affect sales in the clothing industry?
• Strategies about charity. Why are they important, and how do people regard them?
• Best sales strategies that make consumers buy food online.
• E-commerce, and how a loyalty program encourages the customers to spend more.

Interesting Marketing Dissertation Topics

No matter what you are writing about, you must pick an interesting topic. Then you will have an easy time researching and writing.

Marketing is a field connected to a lot of data, and that can make writing your Master's dissertation hard. Thus, striving to pick a compelling case to write about will help you immensely.

• Should we combine offline with online techniques to increase sales in the digital business model?
• Politics and their effects on marketing strategies.
• What are the best and worst parts of SMS marketing? Is it an actual concept?
• The concept of standardization in the field and how it affects the clients.
• How does brand value affect the customer's decision?
• How do retention and innovation go hand in hand? What are the effects?
• Family packs and oriented online commerce strategies.
• Online trends and their impact on marketing techniques. How have they changed during the past ten years?
• The power of customization in e-commerce and how it affects sales.
• Market segmentation and its effects on sales channels. Is it a good or bad strategy?

Social Media Marketing Dissertation Topics

In the current commerce world, many, if not most, marketing campaigns and deals take place online. With that, the importance of social media and other widespread online platforms increases. So, social media marketing strategies are a must for the success of any thriving business.

• Are Google, Amazon, and Facebook ads convenient for digital trade?
• Effects of social media and the impact they have on customers.
• Marketing, E-commerce, and the importance of proper SEO. Effects and aftermaths.
• Is it good for huge corporations to use social media and focus on younger customer groups?
• How can products and online services affect customer loyalty to the brand?
• Are influencers and famous actors a good strategy to increase your audience?
• Social media and its significance in modern marketing promotion campaigns.
• How can online content marketing build a larger presence and loyal customers?
• Are social media suitable for branding or just boosting a company's sales?
• Should a company build online value through transparent customer reviews? Best ways to do it.

Stuck with finding the right title?

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Relationship Marketing Dissertation Topics

Customer association is crucial for the success and good sales of every business. Thus, customer relationships are often vital to a good marketing approach. That is because such techniques rely on how well you know your customers and what you want to focus on when approaching them.

• How has customer retention changed due to the Covid-19 pandemic, and how does that affect marketing strategies?
• Modern consumer behavior. Is it reasonable to push clients to change their customer style or not?
• How can the decision-making process affect cultural or ethical influences?
• Big corporations and their strategies. Why do customers stay loyal and abide by global marketing rules?
• Why is it important for a company to learn more about its client's psychoanalytical model?
• Differences between the classes and racial discrimination when targeting different ethnicities.
• E-commerce and shopping application. How can customers achieve satisfaction through verbal communication?
• What is the risk when dealing with unhappy customers and boycotts?
• When is it reasonable to change prices, and how do clients see these changes?
• Customization: The best way to personalize your company's product to suit your customers.

Marketing dissertation topics can include areas such as pricing strategy, brand loyalty, customer satisfaction, etc. Writing a dissertation on a marketing topic can be a difficult task. That is why services such as custom dissertation writing services are available to alleviate this stress and make the process easier.

Fashion Marketing Dissertation Topics

Fashion marketing aims to resolve or create promotion issues connected to a clothing brand. Many of the strategies in the field include publications on specialized blogs. They can also have websites, Google Ads, and campaigns with influencers.

Below, we have prepared a few exciting topics from that field. Please take a look at them and gain inspiration about your dissertation topic:

• Are fashion marketing strategies mainly aimed at women, and why?
• Social media applications and their influence over fashion commerce strategies.
• Fashion marketing techniques and logistics. The importance of proper planning.
• What are the best ways to identify your clients in fashion marketing?
• Best ways to create the ultimate customer experience in fashion.
• Should fashion strategies spin around famous influencers or not?
• Can sales be predicted effectively in fashion marketing, and how?
• Best ways to attract younger customers. Goal-oriented campaigns and their benefits.
• How can data suggest the best decisions in fashion promotion, and why?
• The importance of researching and properly planning product prices.

Sports Marketing Dissertation Topics

In the modern world, sports are present in everyone's life. So naturally, sports-related advertising significantly impacts a company's brand sales and income.

Given how important that is, we have prepared a few of the best marketing-related dissertation topics in the field. Use them to gain inspiration and choose a suitable case.

• Is it a good idea to use famous sports stars in promotion strategies?
• World Cup 2022 and its importance for great marketing campaigns.
• How can Esports be a suitable advertising platform? Best practices in the field.
• Are behind-the-scenes images a good move in promotion strategies or not?
• Advertising and betting platforms. Correlations and how these companies advertise on sports media.
• How can bets influence sports marketing, and how are they connected?
• Best advertising strategies. Teasers and previews before the start of a competition.
• Women in sports and how they advance sports marketing.
• What is the role of artificial intelligence, and can it change the shape of marketing in sports fields?
• Ticket purchases. Why is it one of the best promotion revenue streams?

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Ethics in Marketing Dissertation Topics

Marketing ethics are concerned with various business practices and company responsibilities. They are usually influenced by the clients' behavior or change in attitude.

Nowadays, these are common, thanks to the influence of social media platforms. Below you can see a few suggestions for such topics.

• What is the impact of goods labels on the clients' purchase behavior?
• Exploring the depths of Amazonia jungles. Is it green or greenwashing?
• How do corporate behavior and ethics influence customer sales? Investigation.
• Why does labeling matter, and what are its effects? Vegan versus the cruelty-free label.
• How have spam rules and laws improved online ethics for consumers?
• Pharmaceutical representatives and their gifts. Business ethics and morality investigation.
• Gender difference and its impact on corporate social responsibility perceptions. What is the corporate marketing outcome?
• The effects of the code of conduct of some stores. How does it affect customers?
• Ethics, marketing, and the relationship between CSR. Are they a priority to the stakeholders or the common good?
• How WizzAir online fare pricing influenced the customer demand trends. Marketing pricing strategies.

Consumer Behaviour Dissertation Topics

Consumer behavior in marketing often refers to the customer's needs. How they meet them with the purchase of goods, and how they use them. The same also refers to various services and even expands to clients disposing of goods.

An effective marketing strategy knows the ropes around consumer behavior. So, before starting a campaign targeted at a specific group, you must research. Here are some topics examples:

• In what ways does a company determine consumer behavior and maximize the benefit from it?
• Modern digital tools. The practice of finding consumer behavior and its benefits for social marketing strategies.
• Client behavior study. Why do women purchase more fashion goods than men?
• What are the aftereffects of neglecting your target group's consumer behavior?
• Consumer behavior. How can the use of indecent language influence the young population to buy more?
• Why have goods like masks and disinfectants increased in popularity during and after the pandemic?
• Client's behavior and why it is difficult to market goods in today's busy world.
• Innovation is a way of retaining a brand's value even after a recession.
• Product outreach and the consumer's behavior towards it.
• Beauty product sales and male clients. Consumers behavior investigation.

Suppose you have read everything. Now you know more about the different types of marketing dissertations. You saw great examples of marketing topics related to the field and now can easily use them to gain motivation for your work.

Selecting a compelling topic for a marketing dissertation can be overwhelming. However, with the help of the PapersOwl writing service , you can easily identify a focused dissertation topic that aligns with your research interests. Their team of experts will guide you in choosing the most relevant and interesting topics that will help you make an impact in your field of study. With their support, you can be sure to produce an exceptional marketing dissertation that stands out from the rest.

Remember, inspiration is crucial, as marketing students' thesis topics revolve around it. So get your motivation, select the suitable case that interests you, and form your thesis.

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Marketing Dissertation Topics List (27 Examples) For Your Research

Mark Oct 24, 2019 Jun 5, 2020 Marketing No Comments

Marketing dissertation topics are based on new and emerging concepts in the field of marketing. Marketing is the backbone of a business, which helps in managing the exchange relationships. The research topics on marketing provide a wide scope for studying emerging concepts and trends of marketing. The project topics on marketing are provided, which can […]

Marketing dissertation topics are based on new and emerging concepts in the field of marketing. Marketing is the backbone of a business, which helps in managing the exchange relationships. The research topics on marketing provide a wide scope for studying emerging concepts and trends of marketing. The project topics on marketing are provided, which can help in exploring the field of marketing and finding out how it is contributing to the management of different functions. .

A list Of marketing dissertaton topics

Analysing customer-centric marketing strategies in attaining a competitive edge and sustaining growth.

The emerging role of information technology in revolutionizing the marketer’s approach towards manipulative advertising.

Studying the integration of Internet of Things and Smart Devices with automated service interactions to create optimal value.

How does promoting innovation and creativity contribute to creating a strong brand image?

Role of manipulative tactics in influencing the purchasing desires and consumer behavior.

To study the importance of social marketing for teenage products.

Impact of technology-enabled customer engagement to drive customer purchases and brand loyalty.

Identifying the best theoretical tools for coping with rapid changes in the perceptions and demands of consumers in the global environment.

Role of game theory in successful branding.

Impact of brand association and cause-related marketing in the case of building awareness of less-familiar brands.

Role of holistic digital marketing plan to get maximum value in digital channel.

Importance of transferability of brand image across product categories.

Impact of the-related innovation in the area of entrepreneurship marketing.

Studying the relationship marketing be used to attract new customers through social networking sites.

To study the role of smart phone apps to attract and retain customers in the context of multinational corporations.

The role of social media marketing to attract customers to brand of small companies.

To find out the direct online and social media marketing on building customer relationships.

Analyzing the impact of online marketing in connecting with customers.

Does switching to online marketing help businesses in increasing presence and awareness.

Studying the factors that shape consumer wants and demands.

Strong brand image affects the level of customer retention and loyalty.

Studying the emerging concept of color psychology in marketing.

Market orientation and innovation for entrepreneurial businesses.

Finding out the role of safety and security in tourism relationship marketing.

Impact of sustainability goals on the marketing tactics and strategies.

Analysing the current practice of using celebrities in marketing communications.

Studying the interplay of market orientation, marketing capability and digitalization in the context of internationalized SMEs.

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List of Marketing Dissertation Topics for MBA

• Post author: myspeakhr
• Post category: Topics
• Reading time: 4 mins read

We know it is very important to select an appropriate and best title for your dissertation in Marketing. Dissertation is also termed as Project, Thesis, Internship etc in various countries. Select a best title for your MBA thesis will make your work half done. Hence here we have provided you the List of Marketing Dissertation Topics for MBA, BBA and other management course students. This Marketing research topics will give a clear idea in selecting a masters thesis marketing topic. Here you can find sample of Marketing Thesis topics for MBA students. You can find topics related to Consumer Behavior, Digital Marketing, Branding, customer relations, satisfaction and many more.

List of marketing dissertation topics:

Following is the list of marketing dissertation topics which can be also be termed as marketing research topics, marketing project topics, marketing thesis topics etc.

1. “The Influence of Advertising on consumer Buying Behaviour”

2. “The Influence of Advertising on children and its impact on buying Behaviour”

3. “The Mobile Phone Industry – Delivering Value to the Student Segment of the Market – An Indian scenario”

4. “Standardization versus adaptation issues in International Marketing with special reference to FMCG ”

5. “Effecting branding practices and brand recognition”

6. “Effecting branding practices and its impact on brand recognition”

7. “Effectiveness of Marketing Communication Tools on Consumer Decision in selecting specific Credit Cards”

8. “Impact of Brand Loyalty on Customer Satisfaction”

9. “Brand Loyalty – as a tool for Customer satisfaction”

10. “The Impact of Social Media on youth towards Customer buying Decisions”

11. “Advertising as Meaningful Signs on today’s youth segment”

12. “Market analysis a best tool to design marketing strategies for new business organisation”

13. “Strategic Market Analysis of Banking companies and Marketing Activities”

14. “Impact of Marketing Communications Activities practiced by mobile companies on the Behaviour of Loyal Consumer Base”

15. “Are Marketing Methods Becoming Too Intrusive? Does to creates Privacy Issues in India”

16. “Factors Affecting Competition & Success of Smart phones in Smart Phone Industry of India”

17. “Brand Identity And Its Impact On Consumer Behaviour for top textile brands”

18. “Examination Into Youth Brand Loyalty: The ready-made Textile Industry”

19. “A Marketing Plan For A Business Operation In rental car service company”

20. “An Investigation on How Protect A Brand and sustain loyal customers in this competitive network service providers”

21. “An In-Depth study on Role Advertising Agencies- An Indian Perspective”

22. “An Investigation Into The Concept of Relationship Marketing as an effective tool for customer satisfaction”

23. “The role of Relationship Marketing in improving Brand Loyalty”

24. “An In Depth Analysis Into: Consumer Behaviour the first thing to be understood by Indian brands ”

25. “Consumer Loyalty: A study on retail market”

26. “The Effects of Advertising and Its Impact on the Consumption of soft drinks by Young People of India”

27. “Brand Extension strategies- A study on Success story of famous brands”

28. “The Growth of Internet Affects Consumer Behaviour- An Indian approach”

29. “The Extent Of Strategic Ethical Marketing And The Impact Upon The Consumer”

30. “A Study on Consumer perception And Behaviors Towards Traditional Food”

31. “The Perception of Female customers towards Traditional Male Products”

32. “A comparative study of Male and female buying behavior in retail malls.”

33. “A Comprehensive Investigation Of Supermarket Differentiation”

34. “Loyalty schemes Modern tools used for sustaining loyal customers”

35. “Does Celebrity Endorsement Influence Consumers Purchasing decisions An Intensive study”

36. “Customer perception towards post paid and prepaid plans of various service providers”

37. “To What Extent Do Cartoon Characters Influence Children And What Implications Does This have on the buying decision of parents?”

38. “The Impact of offers and discounts on Online Clothes Shopping”

39. “The Effects of Internet Marketing In The Indian Hotel Industry”

40. ” The impact of various online ticket booking sites in Indian hotel Industry”

41. “The aviation industry of India is benefiting/losing profits through various ticket booking sites A comprehensive study”

42. “Customers perception towards websites and Apps for booking of tickets/hotels/restaurants/services etc.”

43. ” Automobile Companies Use CRM To Improve Customer Loyalty – A comprehensive study”

44. “A study of Brand Management as a tool for sustaining market presence by various giant marketers in ______________ industry”

45. “A study on Critical Success Factors of Customer Relationships Management”

46. “A study on the role of Online Shopping in decline of Retail Sales”

47. “The Impact of TQM in Indian Service Industry special reference with hotel industry”

48. “Impact of CRM In Company’s Performance with special reference to service industry”

49. “A study on Online Shopping Factors Affecting Customer Satisfaction with special reference to electronic goods”

50. “Does Size influence Customer expectations A study on customers expectation from large and small hotels in _____________ city”

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Home » Blog » Dissertation » Topics » Marketing » 37 Marketing Dissertation Topics | Research Ideas

37 Marketing Dissertation Topics | Research Ideas

By Liam Jul 9, 2020 in Marketing | No Comments

Marketing dissertation topics are as difficult to make as any. This post gives undergrad and MBA students a list of 8 great sample marketing titles and briefly discusses your options for each one. You take your pick and tweak it to fit your marketing dissertation needs.

Picking the right topic among the current marketing dissertation topics available is the first, and could be the most time consuming, the exercise of the marketing dissertation course. Not only are there considerations of your supervisor’s approval involved but also the matter of finding something that is easy rather than tough to carry on with.

Your marketing dissertation will be expected to make a new addition to the existing research and literature in your given field. That said, don't go looking for a marketing research topics for students available that you consider no one has worked on before. Instead, focus on a specific marketing area that is of interest to you, preferably one where you already have done considerable research and can easily handle the literature and methodology requirements.

Make sure your marketing research topic is concise and highlights what the focus of the work and research will be. Clear knowledge of research objectives, and grasp on the requirements can help you in writing marketing dissertation with ease. If you don’t have time to go for our specialised service, this following list of recent marketing dissertation topics should help you just fine.

Other Marketing Posts:

Marketing is a large field covering multiple areas of research. To consider the importance of each field, we wrote separate posts to cover each topic. If we have overlooked any of the fields which require academic research, feel free to write down in the comments section and you will find the posts available in the marketing section next time you visit us.

• Advertising
• MBA Marketing
• Marketing Management
• Online Marketing
• Sports Marketing
• Tourism Marketing
• Fashion Marketing

Let’s get started for marketing research topics for undergrad, masters and PhD students.

List of Marketing Dissertation Topics:

Children as autonomous consumers of new technologies. A case study.

Conflict, compromise and consensus: a deeper look at consumer roles, patterns and preferences in culturally diverse families.

An analysis of ethical issues in marketing to children through the Internet- a literature review.

An exploration of the efficacy of Marketing audit in large corporations in the UK- evidence from the literature.

An exploration of the combined effects of restaurant food and service quality and its marketing on price versus quality decision making of loyal patrons- a UK based study.

A study of legal challenges to the marketing of sustainability products in the UK- the case of energy-efficient appliances.

What are the key ethical issues in the marketing of pharmaceutical products in the UK? An exploration.

How much more creativity can be injected into marketing practices? A historical evaluation of major marketing breakthroughs and applications.

How do project managers in the UK construction sector view risk management of projects that have been extensively marketed prior to construction? A qualitative study.

Does culture impact perceptions towards the marketing of health care products in the UK? A qualitative study.

How important is social marketing in creating positive and negative perceptions towards the marketing of domestic products in the UK? A grounded theory research.

A qualitative study on the impact of the relationship between marketing effectiveness and service support on a customers’ purchase intention- the case of electronic appliances in the UK.

Marketing warfare and its impact on loyal customers’ perceptions towards specific brands- a literature review.

How effective is guerilla marketing? A comparative assessment of the impacts of guerilla marketing between developed and developing countries.

How is the quality of marketing an important factor in the food and beverage sector of the UK? An exploration of fresh food produce impacted by the marketing of large retail stores.

A grounded research study on the curriculum development and execution of marketing ethics in higher education institutions in the UK.

Looking into charity marketing: a critical analysis of door-to-door fundraising and what people think about it in the UK.

Global organisations and strategy: comparing adaptive and uniform marketing tactics.

How product innovation marketing can lead to a competitive edge: analysing XYZ company.

Business advocacy for better marketing freedom: studying the case of Nigeria.

Surviving economic volcanoes in tourism: how Irish hotels used marketing to save themselves during the recession.

How marketing their CSR can help SMEs grow: a greek study.

The dark side of marketing: how Ponzi schemes worked in the USA.

“double, double toil and trouble”: how marketers trapped mortgage-ridden customers into buying subprime loans.

How direct marketing strategies employed by an organization boost its competitive advantage within its industry of operation.

Marketing your product via magazines might help the product to grow. Discuss the payout of one-way marketing and evaluate the results.

What are the major marketing challenges faced by a bank or an insurance company?

Analysis of factors affecting consumers on decisions purchasing face products.

Influence of integrated marketing communication to visit domestic tourists to the XYZ city.

Analysis of factor consumer behaviour in conduct decision purchase of fashion products.

China seems to be penetrating in the international trade which is a threat to domestic markets of the international trade competitors. How the marketing techniques can be utilized to promote domestic businesses and maintain the international relationship.

Influence of factors of the mix, marketing, personal characteristics and environment to consumer behaviour in buying face products in the UK.

Can a marketing audit provide an effective intervention for marketing relations?

An exploration of the key marketing strategies that can be used by entrepreneurs in the UK when venturing into business areas with limited expertise.

How can effective marketing improve current and future fashion retail performance?

Marketing and service brands – a case study in the FMCG sector of XYZ country.

What marketing strategies a company trading heavy equipments should use when entering a cut-throat industry with a monopolistic competition.

There you go. Use the list well and let us know if you have any comments or suggestions for our topics related blog posts for the future or looking to get help with dissertation writing , send us an email at [email protected] .

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Qualitative & Quantitative data analysis

Top Marketing Research Topics and Ideas

Date published January 8 2023 by Jacob Miller

As a marketing student you probably have long history of resources to learn from. Whether it is consumer behaviour, digital marketing etc. But the problem is you have lot of options to select your resources. On the other hand, you are probably confused with which is the right way to follow such as internet, your own library to come up with a good research paper topic.

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What is Marketing in today's world

If we say marketing is the key initiator, a heart of any business, then we are absolutely correct. As marketing has become more than just promoting and selling the product or service. It has evolved into an essential component for making your business recognized within the eyes of customers. It not only helps you distinguish between your competitors but also power up your ROI. Moreover, it helps your business to build a good online image to gain more customer’s loyalty.

How students can find the best research paper topics to impress their supervisor

Before we dive into details, you must know why students need to find a unique research paper topic. This is to make your research very easy and interesting as well as help you with your research till the end. By choosing a topic for research, it should consist of three elements.

• It should be narrow 
• It should be focused enough to be interesting 
• And broader enough to find adequate information

Plus, you should choose the topic of your own interest, if you are not interested in the topic you selected, then it is useless to further get involved in it. 

If you cannot decide which topic to choose from and what is more interesting not only for you but also for readers. Then, our list of 71+ marketing research topics examples are as follows. 

• The effect of corporate social responsibility on brand performance 
• Building company reputation and brand equity through CRS 
• How persuasive social media tactics shapes customer’s engagement 
• Effect of brand awareness on repeat-purchase product 
• Impulsive buying behaviour and the impact of social media: comparative analysis 
• effect of Online purchasing and decision making on customers thought process 
• The rise of social media influence marketing on lifestyle branding 
• Influence marketing: how the message value and the credibility effect consumers trust of branded content on social media 
• How augment reality has changed the marketing decisions to enhance online service experience 
• Enhancing the online decision making process by using augmented reality 
• A customer’s perception towards online shopping 
• Components that help build relationship with your customers
• E-commerce and entrepreneurship in agricultural marketing 
• Understanding consumer’s perception of brand personality 

Latest Marketing Research Topics for 2023

Aims and Objectives

• An evaluation of different marketing strategies and how it is closely linked with sales.
• Analysing the impact of marketing on a targeted population of consumers.
• An empirical comparison of today’s social media marketing with traditional marketing.
• Managing customer and brand relations with marketing that is built on communication.
• An evaluation of the market driven strategies towards attracting and keeping customers.
• An analysis of how marketing is increasing the brand loyalty.
• Competitive forces that are shaping the marketing strategies of organisations.
• Analysing the influence of social media influencer marketing on the purchase intention of a consumer.
• Examining the role of big data analytics and its effectiveness on consumer’s purchase.
• To understand the concept of social media and digital marketing in this technologically advanced era.
• Understanding the contemporary business needs.
• Developing an effective digital presence of a business/organisation through content focused marketing.
• Analysing new marketing strategies with existing marketing strategies.
• To explore the organizational propensity of the impact of inbound and outbound marketing strategies.
• Inbound marketing has become so significant in today’s time in comparison to outbound marketing, discuss.

How students can find marketing research topics according to their interest

Let’s go further into with more interesting marketing research topics to make your research fun and exciting. 

• Convergence and divergence in consumer behaviour 
• Effects of consumer perceptions of brand experience on the web
• The effectiveness of social marketing mix strategy 
• Role of relationship marketing in competitive marketing strategy 
• Consumer perception of product packaging 
• positioning and pricing a product line 
• Product positioning and pricing under production cost consideration 
• A market-oriented approach to accomplish product positioning and product recommendation for smart phones and wearable devices
• Product design strategies for target-market positioning 
• Evaluating the effectiveness of brand-positioning strategies from a consumer’s perspective 
• Personal branding through fashion blogging 
• The use of social media in b2b marketing and branding 
• Customer satisfaction and customer’s sales performance 
• social media influence on business to business sales performance 

Get Free Customize Topics Now

Academic Level Undergraduate Masters PhD Others

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List of marketing research topics for MBA students

Are you ready to write dissertation on Marketing for MBA then, you came to the right destination? Following topics would give you an idea of how to select an interesting and simple research topic. With further ado, let’s list down marketing research topics for MBA students….

• Finding dissemination via electronic word of mouth message for effective marketing communication 
• Selling to millennial with online reviews 
•  Negative word of mouth can be a positive for consumers connected to the brand 
• The effect of brand personality and brand identification on brand loyalty 
• Brand attachment and consumer emotional response to unethical firm behaviour 
•  Why do customers switch? the dynamic of satisfaction versus loyalty 
•  Mobile marketing and consumer perceptions of brand equity 
• Why most of the USA mobile service customers switch 
• Customers can be innovators, a new way to create value 
• Customer’s involvement in new product development 
• A study on buying behaviour of smartphones among men and women segment 
• Working women buying behaviour and non-working women buying behaviour 
• An analysis of purchase decision of Generation Y in UK 
• Online advertising and its impact on consumer buying behaviour 

Top 14 list of Marketing research topics for Masters students

Well, the daunting task for a Master student is to write his/her dissertation and many students aren’t even aware of what will happen next in their research paper. For selecting a topic in Masters it should be up to the mark for your future audience who are Master dissertation executive. These panel of audience will review your dissertation, give remarks and pass or fail within a second if your main research topic is not prior to the study. Let’s find a suitable research topic within our list of Marketing research topic for Master students. 

• Determinants of customer satisfaction in healthcare quality 
• Personality and ability factors in sales performance 
• Customer relationship management and customer retention 
• Do labels influence purchase decision of food product 
• Do organic labels bias taste perception? 
• Consumer behaviour towards the new packaging of FMCG products 
• How does price fairness perception differ across culture?
• Can culture affect prices-A cross cultural study of shopping and retail prices 
• Cultural difference in messages strategies 
• User loyalty and online communities 
• The effect of brand credibility on customer loyalty 
• How product characteristics and promotional giveaways shapes word of mouth 
• The behavioural impact of an advertising campaign to promote safety belt use 
• Can language prove product identity 

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List of best marketing research topics for PhD students

Here I will be sharing the list of marketing research topics for PhD students. If you think some of these topics are of your interest or you can turn them around in your own voice, feel free to do it. 

• What drives customer’s participation in loyalty program? 
• How does women and men perceive a website presence 
• How effective is Facebook ads and does it help increase the ROI of a company
• How can brand image can be conveyed in a digital environment 
• How does Facebook helps convert users into potential customers? 
• Factors effecting adverting effectiveness and purchase intention on Instagram 
•  How Instagram makes Commercials more targeted 
• Get content get customers-turn prospects into buyers with content marketing 
• The impact of social media content marketing towards brand health 
• strategic planning in digital marketing and social media 

Having a list of comprehensive research topics is a given which might make students think that the most difficult part has been completed. However, just selecting your research topic does make you smart, you need further research gather data and lot of facts and figures. You need to decide which domain you are interesting in for example, funny, interesting, controversy, or simple argumentative.

Well, there are multiple resources you can choose your research paper topic from. However, some of the resource you choose might not be reliable or something to get an idea from. You can take help from Google scholar for further information regarding topic research and search for relevant keywords on whichever domain you choose from.

One of the hardest part of research paper is to search for good research topics according to your expectations. However, searching for research topics that are best need it need to cover three basic principles. You should be interested in your research topic, does it have all the useful information to write a paper, and does it fits your teacher’s guideline. All of these basic components will help you select the best research paper topic for sure.

The marketing research topics are related to the vast field of marketing where it covers all sorts of consumer behavior, digital marketing, content marketing, social media marketing, product analysis, campaigns related topics are involved. if you have selected your majors marketing in MBA or doing PhD or any graduation you must choose a topic that is relevant and relatable to the domain you choose.