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Top 120 Marketing Topics For Your Paper

marketing topics

Marketing is an essential sphere of the modern world and is, therefore, subject to intense research. The good news for researchers is that with this flood of data, writing a research paper should be easier. The bad news, however, is that with so much data, decision-making may not be so straightforward. Therefore, you have to choose the right marketing topics among this many options.

Best Marketing Research Paper Topics

Social media marketing topics, sports marketing topics, international marketing topics, content marketing topics, controversial marketing topics, digital marketing topics, marketing topics for presentation, marketing plan topics, trending marketing topics, interesting marketing dissertation topics, marketing topics ideas for essay.

Choosing marketing topics for your research may put you in a somewhat confusing situation. Although they are difficult to find, they needn’t be! Hence, this article focuses on hot marketing topics to write about. With our list of hot topics in marketing, you’ll not doubt as to where to focus and what topics to choose.

From marketing paper topics to marketing blog topics, we have got you covered! Here are 120 marketing topics just for you!

Are you into any kind of marketing research, or do you need some marketing essay topics for a college assignment? Then relax! We refuse to leave you out in the dark. With our marketing topics for research, you’ll be on top of your game. No bluffing – these marketing topics for research paper spans all forms of education. What do I mean? These marketing topics cover some marketing thesis topics, marketing dissertation topics, and marketing research topics for college students! Also, you can easily get qualified marketing thesis help from our experts. Are you ready for the list of marketing research topics? Let’s delve right in!

  • Evaluation of the best distribution strategies for new companies.
  • Mistakes to avoid when choosing marketing distribution channels.
  • The influence and opportunities of online shopping in China.
  • How social media impact the German Christmas market.
  • How consumer purchase decision influences e-marketing.
  • How Internet Marketing Affects Pharmaceutical Marketing And Ethics.
  • Gender And Its Effect On Buying Decision.
  • Factors That Influence Impulsive Buying And How Brands Exploit Them
  • How the Brand Extension Affects Brand Personality.
  • Black Friday Sales: How Companies Use And Benefit From These Sales.
  • Direct Marketing Strategies: Are Consumers Immune To Its Effect?

Social media marketing is no longer a new marketing concept. Many companies now use diverse social media platforms for marketing their brands and influencing people into getting hooked on their products or services. Here are some social media marketing topics that many companies will find interesting.

  • Social media and the survival of a business.
  • The best social media to use for baby products.
  • How to apply marketing mix on Facebook.
  • Facebook vs. Instagram, which is the best marketing platform?
  • Can Facebook help your business to grow?
  • How To Pick The Right Social Media Platforms For Your Business.
  • Effective Communication Of Brand Image Via Social Media Marketing.
  • Snapchat: Can This Platform Help Small Businesses Grow?
  • Instagram: How Customers Perceive Brands Who Advertise On This Platform.
  • What Makes People Want To Share Content With Their Friends?
  • How Does Social Media Advertising Impact Consumer Behavior?

Sports marketing is a trendy type of marketing. Here are some sports marketing research topics you should consider.

  • A Critical Analysis Of The Effect Of Traditional Advertising On Ticket Purchases.
  • A Study Of How Football Teams Use Social Media Platforms (Twitter) To Gain The Loyalty Of Their Fans.
  • Olympics: A Comparative Study Of The Trends In The Market Of The Host Country, And Growth Ratio.
  • Women In Sports: The Effect Of Female Athletes On The Brand Loyalty Of Sports Goods Consumers?
  • A Study On How Small And Medium Enterprises (SMEs) Can Support Sports Marketing.
  • The trending opportunities in sports marketing and how to make use of them.
  • The best way you can use to make use of wearable markets
  • Should seniors be permitted to participate in sports games?
  • How can intelligent sports chat boards help sports teams to strengthen their loyalty?
  • Should more women and children get into sports?

Marketing is one of the strings that hold the modern world together. Here are some international marketing topics that will dig deeper into global marketing and interest most readers.

  • Comparative Analysis Of International And Local Brands
  • How Companies Create Brand Awareness Via International Event Marketing.
  • How Manufacturers Can Market Their Products Internationally.
  • A Critical Acritical Of The Steps To Magnificent Multilingual Marketing Campaign.
  • A Study On How Businesses Can Be Successful At Localization.
  • How does globalization impact consumer behavior?
  • International brands vs. local brands, which one has an advantage?
  • How to create brand awareness through global event marketing.
  • Ways you can use to market your products on an international level.
  • How to utilize global event marketing when creating brand awareness.

Although most brands use content marketing, many are not good at it because it makes your business vulnerable. Marketers put their thoughts and ideas on the line hoping to see a good response. Here are some content marketing topics to help you study brands that got their content marketing right!

  • Why Coca-Cola’s “Share A Coke” Campaign Was A Huge Success.
  • A Study Of The Make-a-wish Batkid Campaign.
  • The Idea Behind Hootsuite’s Game Of Social Thrones Video.
  • How Velcro Made The Boring Fascinating.
  • How To Companies Like Okay Use Influence To Spread Powerful Messages.
  • Tips when creating content on Pinterest.
  • Guide on how to create content that your audience will want to share.
  • Five biggest graphic design mistakes that companies make when they are marketing their pieces.
  • Ways you can use to generate more leads and close sales using content marketing.
  • 10 steps to create a compelling marketing campaign.

Controversial marketing puts brands in the spotlight. These ads do pay off! Here are some controversial marketing topics for brands that made famous controversial marketing ads.

  • A Study On How Nike’s “Believe In Something” Ad Increased Their Stocks Prices.
  • Why Burger King’s “Whopper Neutrality” Got Millions Of Views.
  • Why Weight Watchers’ Partnership With DJ Khaled Increased Their Success.
  • Why Gillette’s “We Believe: The Best Men Can Be” Was A Controversial Ad.
  • How The Timing Of The Anheuser-Busch’s “Born The Hard Way” Ad Made It Controversial.
  • The truth about Google giving preferential treatment to big brands.
  • Is it true that social media affects SEO rankings?
  • TV ads and YouTube videos: which ones are more engaging?
  • Is the building of the email list an effective way to sell?
  • Will immersion technology through VR technology be accepted?

Digital marketing is rapidly growing, influencing millions of people across the world. Here are five digital marketing topics and digital marketing blog topics you should consider.

  • Search Engine Marketing: Critical Analysis Of Visual Keyword Tools.
  • Traditional Marketing Versus Digital Marketing: An Analytical Comparison.
  • ROI For Various Digital Marketing Strategies
  • Targeted Marketing: Facebook Analytics.
  • Coupon Code: Customer Preferences On These Promotional Activities.
  • What are the differences between paid search engines and organic search?
  • Tips that you can use to help you grow your paid ROAS.
  • Top 10 reasons you should follow your competitors on social media.
  • What are the dos and don’ts when you are using social media marketing?
  • Top SEO tactics that you should avoid.

Need to give a presentation on marketing? These five marketing presentation topics will enthrall your listeners!

  • How To Use The Blue Ocean Strategy
  • Fundamentals Of Marketing Management.
  • Digital And Social Media Marketing.
  • How To Effectively Manage Customer Service.
  • Essential Creative Thinking Skills All Marketing Managers Should Have.
  • What does in-house SEO entail?
  • What is the path to gaining and building your customers’ trust?
  • Which is better, brand awareness or ROI?
  • How to effectively personalize client’s communication
  • What are the best SEO strategies that increase site traffic?

Starting a business without a marketing plan could be suicidal. These marketing plan topics will help you preach the importance and place of marketing plans in the business world.

  • Why a Marketing Plan is a Crucial Aspect When Launching Your Business or Product.
  • Why you should have a strong marketing plan before launching your business.
  • How to build a tactical marketing plan
  • Marketing Strategy versus marketing plan: The differences.
  • Why do businesses lack proper marketing plans?
  • Ways you can use to build a tactical marketing plan
  • Is there a difference between a marketing plan and a marketing strategy?
  • What are the vital parts when you are writing a marketing plan?
  • What part does a marketing plan play in the success of a business or product launch?

Trends! Trends! Trends! Here are some trending marketing topics that almost everyone will find interesting!

  • The Era of Fake News: Why and How Marketing leaders should protect their brands.
  • How to Improve Your Martech Stack Effectiveness.
  • Why you should redesign your Websites to do what customers want.
  • Why we should pay attention to artificial intelligence.
  • What are the marketing strategies that airline companies in the US employ?
  • Why should you do a competitor analysis when creating a marketing strategy for your brand?
  • How do clients perceive businesses that use Facebook to market their business?
  • Is it possible for a business to grow simply by using Facebook marketing?
  • How to handle online marketing and deal with internet security.

Though there are several marketing strategies, they differ in the way that marketers employ them. If you are looking for interesting marketing strategies that you will use to impress your lecturer, here is a list of options to use.

  • What is the marketing strategy that is employed by the fashion industry?
  • Does gender have any impact on the family purchase decision?
  • Analyze how Apple was successful in global marketing.
  • Ways that companies differentiate their services based on social class.
  • Political campaign and brand marketing.
  • Is there a harmful impact of advertising on children?
  • What are the best marketing strategies for hotel businesses?
  • How do companies use smartphones to tap into the thinking of their clients?
  • Uber and Netflix: Compare the new market entry strategies used by these two companies.

Choosing a marketing topic idea for an essay can be overwhelming. However, to help you out, here are some ideas you can use to impress your lecturer.

  • What is the most effective form of marketing?
  • What form of marketing trends do you expect in the future?
  • What attributes can brands have that will help to increase brand loyalty?
  • Ways to rebuild trust in influencer marketing.
  • What causes a lack of personal branding, brand image, and professional reputation?
  • Is it possible for businesses to survive without marketing?
  • Top ten frustrating problems that are caused by inbound marketing.
  • A look at seven video content myths you must discard.
  • 20 social media campaign ideas for big brands.
  • Five effective ways you can use to increase traffic to your website.

So here we are! 120 marketing topics! Make your pick of the marketing topics you find workable or check out our business topics . Good luck with your work!

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233 Marketing Research Topics To Come Up With An Impressive Paper

Marketing Research Topics

Marketing is everywhere nowadays – from TV adverts to the pop-up ads that appear on our web browsers. No matter how much you may try to ignore it, marketing knocks still knocks at your door.

Despite all these, however, many students still struggle to develop top-notch marketing research paper topics. You might say, how is that even possible? Well, my friend, let me bring it to your attention that there are hundreds, if not thousands, of post-graduate students struggling to find such writing ideas.

But this where we draw the battle lines.

Marketing Topics For Research Paper: What You Need To Know

To be certain of a top grade in any field of study, you have to go the extra mile. Marketing is one of those flooded fields with stiff competition. Therefore, you have to come up with something fresh and original to convince your reader.

  • Create interest in the reader’s mind of a particular offering
  • Be precise and to the point
  • Not repeat what is already out there
  • Not offer the reader what is not there

Unlike any other topic, these are unique because they intend to sell a product or service to potential buyers. Thus, it would help if you handled it with a lot of care.

What To Avoid When Writing Marketing Paper Topics

Below are crucial points to consider for your marketing research topic:

  • Do not be too wordy
  • Avoid using words that are uncommon among the famous market
  • Beware of being sensational

When writing your research paper’s marketing topics, the end goal should be to sell the product and build a reputable brand for yourself.

Explore these writing ideas for your inspiration:

Marketing Research Topics For College Students

  • Marketing strategies for integrating new products into segmented markets
  • The impact of coronavirus on marketing communication strategies
  • How can companies best advertise their products overseas?
  • Pitfalls to avoid when crafting marketing messages for children and other minors in the society
  • Factors that determine client satisfaction in new markets
  • Discuss the effectiveness of using discounts and loyalty cards in the marketing of products
  • The impact of using black Friday offers in the wake of the Black lives matter movement
  • Is it practical to contact clients via email subscriptions and newsletters?
  • The role of conducting marketing research before attempting to bring a new product on board
  • Define market segmentation and the essential pointers that segment various markets
  • Compare and contrast marketing strategies in developing countries versus developed countries
  • How do multinational companies carry out marketing as compared to local enterprises?
  • The role of technology in marketing: A case study of simulations and virtual reality
  • Evaluate the effectiveness of consumer education and awareness in marketing
  • How does the marketing of food items vary from other products in the market?
  • Discuss the effectiveness of various marketing channels and strategies
  • Emerging opportunities and challenges in the field of marketing
  • Modern tactics and paradigms used in business and consumer marketing
  • Why it is essential to understand the culture of a market before venturing into it
  • The role of academic papers of marketing in the business world

Professional List of Marketing Research Topics

  • How CSRs help companies to make inroads into communities
  • The impact of brand manipulation on the company’s reputation
  • The role of social media in marketing: A case study of Twitter marketing
  • How the fashion industry markets its product to potential clients
  • The impact of gender and stereotypes in creating marketing and promotional messages
  • How global marketing varies from local and national marketing strategies
  • The role of political campaigns in impacting marketing and sale of products
  • Techniques used by the gaming industry to attract teenagers and youths
  • Analyzing successful business enterprises: A case study of Apple industry
  • Adverse impacts of advertising alcoholic related products to children
  • What makes a brand stay in the market for years without losing its meaning?
  • Has technology replaced traditional marketing tools and strategies?
  • The role of smartphone advertising in reaching the digital natives and tech-savvies
  • The impact of radio and TV marketing on getting middle and working-class
  • Compare and contrast new market entry strategies versus traditional ones
  • How companies take advantage of impulsive or exorbitant buyers
  • Evaluate the effectiveness of in-store branding
  • Discuss the advertising strategies used by hotels and restaurants in attracting potential clients
  • The impact of social class on preparing marketing and promotional messages
  • How centralized marketing affects global brands and products

Sport Marketing Research Topics

  • The role of sports hubs in the management of sports organizations
  • Facilities and services that help save costs on sports
  • Sourcing of funding for sporting activities in developing countries
  • The part of the World Cup and Olympic games on marketing strategies and promotional messages
  • Marketing strategies that work best for football fans
  • The effect of sports celebrities on marketing and promotions
  • How effective is branding on sportswear as a marketing strategy?
  • Evaluate the effectiveness of Adidas advertising in the Olympic Games 2008 in China
  • The role of marketing and modern challenges in advertising decisions in the sports industry nowadays
  • Consumer buying behavior with brand loyalty and types of sports buying behavior.
  • Factors that cause people to buy certain sports products: A case of Nike
  • Explore the historical overview of the exciting development of Nike in providing athletes with equipment for their sports.
  • Analyze the interior structure of a sports company and how this affects its marketing strategies
  • Specific characteristics of companies that have excelled through sports branding and marketing
  • The impact of the orientation of sports heritage, performance, and style in marketing
  • Critically analyze the impact of using Chelsea as a brand name in product advertising
  • The production and replacement of goods and services: A case of sportswear
  • How sports brands operate effectively and competitively in international markets
  • Creating the relevant skills for sports advertising and branding
  • The impact of practical knowledge about innovative techniques of production in sports marketing

Best-Rated Research Papers Topics in Marketing

  • Evaluate the effectiveness of online shops as compared to the physical ones
  • How multinational companies compete in the markets by creating an international marketing orientation
  • Discuss how certain companies gain a competitive advantage in comparison to other companies
  • Analyze the importance of concentrating on the needs of consumers when composing marketing messages
  • The essence of feedback from clients in a marketing strategy
  • How have giant companies remained and strengthened their leading position in the European sports industry?
  • Discuss the underlying aspects of modern advertising
  • The effectiveness of poster advertising on bus stations before the launch of a product
  • Slogans’ role in marketing: A case study of Adidas’ saying: ‘Impossible is nothing.’
  • Evaluate the effectiveness of commercials with sports personalities: A case of David Beckham
  • How companies adapt cultural incidents and attention to individualistic attractions in marketing messages
  • Ways of determining the budget for a marketing campaign
  • Assess the workability of creating an innovative and creative marketing message
  • Discuss how companies strike a balance between making profits and effective marketing strategies
  • Should modern marketing messages be informative or persuasive?
  • The impact of comparative marketing messages on the behavior of a product in the market
  • Why an evaluation of the company’s strength and weaknesses is essential in developing its marketing plan
  • The role of integrated marketing information of an organization on its marketing plans
  • How to discover management trends in market segments
  • Why companies need to build units for marketing information that are concerned with trends and developments within the marketplace

Research Topics in Real Estate Marketing

  • Why finance is a critical consideration in real estate marketing
  • Reasons for the fluctuating financial system in real estate
  • The impact of coronavirus and recession on the real estate industry
  • Is the curriculum on real estate marketing effective in producing talented minds?
  • The effects of property finance marketing on the modern society
  • The role of business investors in helping people own homes
  • Owning a Home and the Effect of Credit Unions
  • Challenges and benefits of mortgages and loans on the real estate industry
  • Explain how real estate companies can cope with business financial loans
  • Give a detailed analysis of potential customers in real estate marketing messages
  • Discuss the various property financing versions in the USA
  • Evaluate the importance of studying Geography and finance in real estate marketing
  • Discuss the slow rate of growth of real estate industries in developing countries
  • Why have real estate marketing messages been greeted with a cold shoulder?
  • Discuss the unexploited possibilities and opportunities in rural areas
  • How to maintain equity and still control debt funding in real estate industries
  • The role of investors together with institutional traders in managing the real-estate companies
  • Technologies advances in real estate that are transforming the industry
  • How the fiscal sector is affecting property market developments
  • Assess how real estate companies are coping with the changing market demands

Sample Marketing Research Project Ideas

  • Distinguish between brand loyalty as a behavior and as an attitude in marketing
  • The importance of rankings concerning the popularity of brands
  • Discuss marketing strategies that create a higher self-confidence in buying decisions
  • Analyze the higher level of risk in purchasing decisions
  • Why some customers are more store loyal than others
  • The role of global brands in creating a marketing ecosystem
  • Discuss the history of world commerce and how marketing strategies have evolved over time
  • How has the internationalization of finance and business affected marketing?
  • The importance of geographical extension among marketers
  • Why do customers pay keen attention to the price of products
  • The role of mass production in determining the marketing strategies
  • How to balance between demand and supply when creating marketing messages
  • How to create a suitable image for a brand, product, or service
  • The impact of global brands communicating in worldwide sports events
  • A primary investigation of what motivates people to buy certain products over others
  • How virtual communities help marketers communicate their messages
  • An exploration of using cinematic media to promote food products
  • The impact of personal styles and preferences on marketing messages
  • What effect do personal statements from celebrities have on marketing strategies?
  • An analysis of sponsorship based on marketing

High-Quality Marketing Thesis Topics

  • The implications of social media marketing on cost and speed of delivery
  • An investigation of the relationship between marketing messages and customer emotions
  • Examine the relationship sources of income and buying behaviors
  • Research into the causes of the decline of newspaper advertising
  • Are marketing messages overrated?
  • The impact of brand ambassadors on user-generated branding programs
  • Explore the effects of integrating relationship marketing strategies
  • Effects of increased commercialization
  • How often should a promotional notice be posted in a day?
  • Do global warming and its consequences have anything to do with marketing?
  • How to create an emotional appeal in marketing messages
  • Analysis of strategic success factors in the internalization of marketing messages
  • The impact of repetitive advertising upon consumers
  • International business management strategies that work well for start-ups
  • The effect of marketing messages on the physically disabled
  • Evaluate how marketing messages have been used to spread sexual messages
  • Discuss the legal and ethical implications of marketing
  • How to craft compelling marketing messages that do not discriminate against race
  • What causes the relevant authorities to ban particular marketing messages?
  • The impact of creating controversial sports messages

Motivating Marketing Research Questions

  • Opportunities and threats to marketing products and services overseas
  • How long have you been a customer, and what has kept you going back?
  • How can companies attract their target audience more often?
  • Factors that necessitate one company to stand out from another
  • How to improve your product and service delivery
  • Practical ways of better serving your clients
  • Discuss how big is your potential market
  • Will this market segment grow or shrink in the future?
  • What other products and services out there are similar to the ones we are offering?
  • Who are our top competitors, and what are they doing differently from us?
  • What portion of the market share do our competitors own?
  • What part is available for you to own or take?
  • What is the educational level of the people you are writing the promotional message to?
  • What is the household income of your potential market?
  • What is the impact of the household size on the kind of marketing strategy to compose?
  • What are the hobbies and interests of your potential clientele?
  • What are the most significant challenges you are likely to encounter when marketing?
  • What is your preference when it comes to making purchases?
  • What determines the shop or boutique where you buy your products?
  • How will the product fit the needs of the potential clients?

Must-Have Marketing Research Topics For College Students

  • Latest marketing strategies in the light of the changing mobile customer experience
  • How country relations impact the marketing communication messages used at the cross-border level
  • The new way to boost sales through conversational strategies
  • The impact of marketing conferences and conventions on the practice
  • Why most companies slash marketing budgets at the expense of profits
  • The role of marketing automation in reaching out to more clients
  • The importance of social networking in developing contacts for marketing
  • Discuss the effectiveness of content marketing for the entertainment industry
  • The essence of tag lines in creating memorable marketing messages
  • Why should a company have customer evangelists?
  • How to incorporate value prepositions in marketing messages
  • The impact of marketing messages on millennial and Generation X
  • How companies are using blogs and YouTube to market their products
  • Discuss the effectiveness of online marketing among the youth
  • Should nonprofit organizations prepare marketing messages?
  • The importance of web analytics in determining the performance of a marketing message
  • Do companies follow procedure when it comes to permission email marketing?
  • Explore the various challenges of email campaigns
  • Discuss the effectiveness of word-of-mouth marketing strategy
  • Why the voice of the consumer is necessary for a marketing campaign

Hot Topics in Marketing

  • Analyze the developments made in B2B marketing
  • Discuss the qualities of a top-notch advertisement copy
  • What is the importance of benchmarking in business marketing?
  • The role of brand management in keeping it afloat
  • Discuss the effectiveness of corporate blogging
  • Evaluate marketing strategies that consider customer engagement
  • How to retain customer through marketing campaigns
  • How to market products amid economic crisis
  • The impact of 5G on high-tech marketing
  • How does hiring outside resources affect marketing?
  • The essence of keywords in online marketing
  • The rise of personal branding on Instagram and YouTube
  • How to collaborate marketing operations in different localities
  • Analyzing the consumer buying behavior of apple laptops
  • The impact of family orientation on the consumer behavior
  • Features that clients look for when purchasing online products
  • Why companies should understand customer perceptions of their products
  • Discuss the relationship between corporate social responsibility and sales
  • Evaluate the acceptance of direct marketing from people
  • The impact of click baits on marketing strategies: Are they ethical?

Marketing Class Project Ideas

  • The impact of sentiments from brand ambassadors on the performance of products
  • Consider the behavior of consumer purchases online and offline
  • What makes a person refer his/her to a particular product?
  • Why products go viral
  • The emotional value of marketing messages
  • Significance of a cashless society
  • Augmented reality and marketing
  • Understanding car buyers
  • How humor affects advertising
  • Triggers to impulsive buying behavior
  • Customer satisfaction among young adults
  • Male and female marketing techniques
  • Impact of customer perceptions
  • Political marketing in the USA
  • Brand management
  • Market targeting
  • Market forecasting
  • Purchasing management
  • Product positioning
  • Nonprofit marketing

Digital Marketing Research Topics

  • Social media marketing
  • Telemarketing
  • Smartphones and relationship marketing
  • Pitfalls of e-marketing
  • Marketing timing across social media platforms
  • Digital market segments
  • Customer privacy
  • Confidentiality
  • Black Fridays
  • Snapchat marketing
  • Virtual reality technology

We hope that the over 200 marketing topics were able to meet your needs. If not, we offer affordable thesis help online for college students.

Try it today and get to enjoy cheap but quality thesis help!

125 Project Management Research Topics

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60 Awesome College Marketing Topics for Research

marketing research topics

If you are a marketing student in college, the bulk of your time will be spent working on different assignments. This is your opportunity to explore different areas of interest and sharpen personal skills.

However, when professors give prompts for marketing research papers, many students easily get stuck trying to select the right marketing research topics. So, if you find yourself looking at a blank page for minutes or hours not knowing what to write about, you are not alone. But this is not the time to give up!

We have prepared a list of hot 60 marketing research paper topics that you can use for high grades. Simply take them as they are or change them a little to fit your preference.

List of Marketing Research Topics in Distribution

Whether at startup or in advanced levels, every business must have a clear distribution network to move its products to customers. So, here are some of the great topics on distribution.

  • What are the best strategies for integrating new products into the targeted clients’ lifestyles?
  • Analyzing the best distribution strategies for new companies in offshore marketing.
  • Mistakes to avoid when crafting new marketing distribution channels?
  • What are the main factors that determine customer satisfaction in young adults?
  • Using black Friday to drive sales: Is it effective?
  • What is the relationship between marketing research and business sales?
  • Market segmentation.
  • Comparing the distribution systems used by small companies and multinationals.
  • Comparing and contrasting the marketing channels used for marketing precious metals and food products.
  • Modern business marketing tactics and paradigms.
  • How do companies use CSR to build their brands?
  • Brand manipulation tactics that marketers employ to get more clients.
  • Marketing mix application: A closer look at Facebook.

Interesting Marketing Research Topics for College Students

Although there are many marketing strategies, the way they are employed by marketers differ. Here are some interesting marketing research topics that will make your lecturer award you more marks.

  • Marketing strategies used in the fashion industry.
  • Analyzing the impact of gender on family members buying decision.
  • Evaluating the success factors in global marketing: A case study of Apple.
  • Analyzing the strategies used in marketing baby and maternity products.
  • How do companies differentiate their services on the basis of social class?
  • Brand marketing and political campaigns.
  • How do companies exploit impulse buying to drive sales?
  • Is centralized marketing for global brands a good idea?
  • Harmful impacts of advertising on children.
  • In-store branding and brand salience.
  • What are the best marketing strategies for hotel businesses?
  • Is display marketing on its deathbed?
  • Using smartphones to tap into customer thinking.
  • Is radio a good method of advertising today?
  • Comparing the new market entry strategies: Uber vs Netflix.

Marketing Topics in Consumer Behavior

In marketing, it is all about consumer behaviors and trying to manipulate them in favor of your brand. The following topics will be very effective in building your skills in marketing.

  • Analyzing the importance of studying consumer behavior when taking your business abroad.
  • How do ads influence consumer behavior?
  • Analyzing consumer buying behavior for wedding suits.
  • Are customers properly equipped to protect themselves from direct marketing?
  • Analyzing marketing challenges in family-owned enterprises.
  • Comparing online marketing tactics for local and international companies.
  • Technology application in modern marketing.
  • Effects of women status on their buying behavior.
  • Leadership in marketing teams.
  • Using loyalty programs as tools of marketing.
  • Use of humor in advertising.
  • Do customer pay attention to product labels?
  • Are well-known brands always good in quality?

Top Marketing Topics for Research in Internet Marketing

There is no doubt that internet marketing is a big thing today. To understand the different strategies, their applications, and staying ahead of competitors, here are some great topics to consider.

  • Analyzing the effectiveness of internet marketing in growing sales: A case study of American companies.
  • What do customers look for when purchasing products online?
  • Global marketing: How do companies incorporate standardization?
  • Online marketing: Do customers prefer buying their products online?
  • What are the best strategies for remarketing in a small enterprise?
  • Mobile marketing: Does it work?
  • What are the latest trends in online marketing?
  • Analyzing the UK policies for online marketing.
  • Compare and contrast the effectiveness of traditional vs modern marketing strategies.
  • What are the marketing strategies employed by oil companies in the US?
  • Why does marketing content in online advertising go viral?
  • Telemarketing.
  • Why you need to do competitor analysis to succeed in marketing your brand.
  • How do clients perceive businesses that advertise on Facebook?
  • Can Facebook advertising help businesses to grow?
  • How did Google’s mobile-first index affect online marketing?
  • Can a business succeed without social media marketing?
  • Social media marketing: Which platform is more influential for baby products?
  • Online marketing and internet security.

Writing Help From Marketing Experts

When preparing your marketing assignments, selecting the best marketing topics for research paper is the first step. While this is no doubt a great step, the journey ahead is indeed longer and more challenging. Therefore, you should consider having the best research topics about marketing as a stepping stone to the entire journey of preparing the assignment.

If you find the process of writing your assignment a challenge, the best option is seeking writing help from experts. In most cases, students find it difficult to prepare their assignments because of the following reasons:

  • Tight deadlines that are difficult to beat.
  • Having other engagements that must run concurrently and cannot be postponed.
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  • Complex assignments that are difficult to prepare.
  • The need to get better grades.

No matter the challenge making it difficult for you to prepare the assignment, the writing professionals are only a click away. They are experts and can handle all marketing research project topics with ease. So, let the experts help you to get the best grades.

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Research Topics & Ideas: Marketing

50+ Marketing Research Topic Ideas To Fast-Track Your Project

Marketing and advertising-based research topics

Finding and choosing a strong research topic is the critical first step when it comes to crafting a high-quality dissertation, thesis or research project. If you’ve landed on this post, chances are you’re looking for a marketing-related research topic , but aren’t sure where to start. If so, you’ve come to the right place.

Here, we’ll explore a variety of marketing-related research ideas and topic thought-starters, covering both traditional marketing (offline media) and digital marketing (including social media marketing, content marketing and the like). We’ll also look at actual dissertations and theses from marketing students to give you a view of what a well-defined research topic looks like.

NB – This is just the start…

The topic ideation and evaluation process has multiple steps . In this post, we’ll kickstart the process by sharing some research topic ideas within the marketing domain. This is the starting point, but to develop a well-defined research topic, you’ll need to identify a clear and convincing research gap , along with a well-justified plan of action to fill that gap.

If you’re new to the oftentimes perplexing world of research, or if this is your first time undertaking a formal academic research project, be sure to check out our free dissertation mini-course. In it, we cover the process of writing a dissertation or thesis from start to end. Be sure to also sign up for our free webinar that explores how to find a high-quality research topic. 

Overview: Marketing-Related Topics

  • How to find a research topic (video)
  • Traditional (offline) marketing topics/ideas
  • Digital (online) marketing topics/ideas
  • Examples of actual dissertation topics
  • Free Webinar : Topic Ideation 101
  • Where to get extra help

How To Find A Research Topic

Before we look at specific research ideas and topics, it’s useful to first understand what the topic ideation process entails and how to go about finding and refining viable topic ideas. In the video below, we cover exactly that. So, if you’re a first-time researcher, be sure to watch this tutorial before jumping into the collection of marketing research topics we present below. 

Now that you’ve got a big-picture view of the topic ideation process, we can dive into a few research ideas to get your creative juices flowing. Please note that these research topic ideas are intentionally broad and generic, so you will need to refine them a fair deal using the techniques we discussed in the video above.

To make life a little easier for you, we’ve grouped the topic ideas based on two main categories – traditional marketing and digital / online marketing . For the latter, we’ve divided it up into a few subcategories, including social media marketing, content marketing and search marketing. That said, there is naturally some overlap between topics, so keep this in mind.

Research Ideas: Traditional Marketing

  • The perceived effectiveness of different types of direct mail campaigns (e.g., postcards, catalogues, brochures) among small business owners in New York
  • The perception and use of traditional marketing in creating and nurturing customer loyalty and retention among UK Financial Firms.
  • The impact of demographic targeting on traditional marketing performance among green businesses
  • The perception of different types of sales promotion (e.g., discounts, coupons, contests) among GenZ consumers
  • The continued use of celebrity endorsements in traditional marketing campaigns, post-2020.
  • Exploring factors related to outdoor advertising recall in India
  • Measuring the ROI of traditional marketing efforts: a review of current methods
  • Comparing the effectiveness of different traditional media channels (e.g., television, radio, print) in driving engagement and conversions among established brands
  • The use of public relations in traditional marketing campaigns among large insurance companies
  • The role of event marketing in building brand awareness and engagement: perceptions among marketing professionals in the UK

Webinar - How to find a research topic

Research Ideas: Digital/Online Marketing

Social media marketing

  • The use of artificial intelligence in social media marketing among online fashion companies in Sweden
  • The impact of social media on public relations and media relations: a Case Study of Nandos
  • The role of Twitter in crisis communication and reputation management: a discourse analysis
  • The impact of social media influencer presence on brand loyalty and customer retention among Gen X.
  • The use of social media for market research and consumer insights among SMEs in Kenya
  • The impact of social media on consumer buying behaviour of fast food in Italy
  • The challenges and opportunities of social media in global and multicultural marketing: perceptions of marketing departments in large corporations
  • The relationship between social media engagement and website traffic: an analysis of fitness brands
  • The effectiveness of influencer marketing on social media platforms for household cleaning products in the UK
  • The perceptions and understanding of paid vs organic social media advertising among Gen Z consumers in San Francisco

Content marketing

  • The use and understanding of micro-moments in creating personalized content experiences among content creators in the USA
  • Comparing the effectiveness of methods of personalization of content marketing: an evaluation of best practice
  • The experiences and use of SEO in content marketing strategy among small online businesses
  • The use of social media influencers in content marketing campaigns: a Case Study of Hello Fresh
  • Comparing different content distribution channels for different types of content: perceptions of best practices among content marketing experts
  • The use of user-generated content in building brand trust and engagement among green companies in the UK
  • Measuring the ROI of content marketing efforts among luxury brands
  • The perception and use of Chat GPT in content creation among small online businesses
  • The perceptions of interactive and immersive content formats (e.g., virtual reality, augmented reality) in marketing among consumers: an experimental study
  • Comparing image and text-based content formats in driving engagement and conversions on social media: a multi-case study of NGOs

Research topic evaluator

Search engine marketing

  • The effectiveness of different ad formats (e.g., text ads, shopping ads, video ads) in Search Engine Marketing for tourist destinations
  • The impact of search engine algorithm updates on Search Engine Marketing performance – who are the winners and losers?
  • The perception and use of AI and machine learning in Search Engine Marketing strategy and bidding optimization within a UK marketing agency
  • The use of voice search and its impact on Search Engine Marketing among food retailers in Switzerland
  • The role of local SEO in driving brick-and-mortar sales: a case study of a local fashion outlet in France
  • The impact of mobile optimization on Search Engine Marketing performance and conversion rates in Nigeria
  • Comparing analytical tools for measuring ROI of Search Engine Marketing campaigns
  • The effectiveness of different types of keywords and search queries in driving traffic towards restaurants in Italy
  • The use of remarketing and retargeting in search engine marketing campaigns among marketers
  • The understanding and use of schema markup and structured data in improving Search engine marketing performance among Start-Ups

Research Topic Kickstarter - Need Help Finding A Research Topic?

Email marketing

  • The perception and use of AI and machine learning in email marketing among NGOs: a focus on personalized content and dynamic segmentation
  • The effectiveness of email subject line strategies in driving open and click-through rates: an experimental study
  • Comparing A/B testing and multivariate testing in improving email marketing performance: a case study
  • The use of personalization on email marketing performance among craft bloggers
  • The impact of automated email marketing among local online retailers on customer loyalty and retention
  • The use of automation and triggered emails in increasing engagement and conversion rates for online courses
  • The perception and understanding of GDPR and other data privacy regulations on email marketing among SMEs
  • The role of mobile optimization in email marketing targeting Gen Z consumers
  • The challenges of measuring the ROI of email marketing campaigns: perceptions of SMEs
  • The effectiveness of different email formats (e.g., text-based, HTML, interactive) in driving engagement: A/B testing for a small online retailer

Marketing-Related Dissertations & Theses

While the ideas we’ve presented above are a decent starting point for finding marketing-related research topic, they are fairly generic and non-specific. So, it helps to look at actual dissertations and theses to see how this all comes together.

Below, we’ve included a selection of research projects from various marketing-related degree programs to help refine your thinking. These are actual dissertations and theses, written as part of Master’s and PhD-level programs, so they can provide some useful insight as to what a research topic looks like in practice.

  • The Influences of Brand Personality, Culture, and Social Media on Iconic Brand Preferences (Whelan, 2021)
  • Customer Success and the Transformation of Customer Relationships (Raines, 2022)
  • The Effects of Online Incentivized Reviews on Organic Review Ratings (Jeong, 2020)
  • Are You For Real? The Consumption-Driven Self-Authentication Process And Its Effects On Perceived Brand Authenticity (Kuchmaner, 2020)
  • You Are What You Eat: How Food Texture And Packaging Influence Consumer Well-Being (Ning, 2020)
  • Social Dialogic Listening: Connecting Marketing Activity To Strategy (Collins, 2020)
  • Millennials’ Attitudes Towards Influencer Marketing And Purchase Intentions (Yu, 2019)
  • Cannibalization between Two Mercedes-Benz Models and Consumer Behavior (Ma, 2020)
  • Selling and Buying Aspects of Used Products That Are Brand Anthropomorphized (Kim, 2019)
  • Global Identity: Conceptualization, Measurement, And Implications For Marketing Strategy (Yoruk, 2022)
  • The Intersection of Organizational Frontline Marketing and a High-Tech World (Krotz, 2021)
  • The Unexplored Impacts of Communication Elements in Marketing (Trinh, 2022)
  • Founder Social Identity As A Predictor Of Customer And Competitor Orientation In Small And Medium-Sized Enterprises (Rutherford, 2021)

Looking at these titles, you can probably pick up that the research topics here are far more specific and narrowly-focused , compared to the generic ones presented earlier. This is an important thing to keep in mind as you develop your own research topic. That is to say, to create a top-notch research topic, you must be precise and target a specific context with specific variables of interest . In other words, you need to identify a clear, well-justified research gap.

Fast-Track Your Research Topic

If you’re still feeling a bit unsure about how to find a research topic for your marketing dissertation or thesis, check out our 1-on-1 private coaching services below.

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100 best marketing research topics for all.

marketing research topics

Because of the many aspects of marketing, choosing marketing topics to write about may put one in a dicey situation. This article provides some hot topics in marketing that will help you select an area of focus and select relevant topics from that niche. From marketing research topics for college students to social issues in marketing, we have got you covered! So sit down and relax as we take you through the list of marketing research topics our professional writers prepared just for you!

Marketing Thesis Topics

Are you in need of well-thought-out marketing thesis topics and marketing dissertation topics? Then you’re in the right place! This list of marketing paper topics presented will give you a distinct thesis/dissertation.

  • Analysis and determination of consumer buying behavior for Coca-Cola
  • A study on famous well-marketed brands that got away with selling substandard quality products
  • A study showing the impact of advertising on consumer behavior
  • Brand advertising and political campaigns: a possible interwoven impact?
  • A review of the outcomes of advertising in a recession
  • Exhaustive research on how brands exploit impulsive buying
  • A study of how celebrity endorsements on ROI affect CPG brands
  • A survey of the impact of augmented reality on marketing experiences
  • Critical research on how AI will help make better marketing decisions
  • A study of the perspective and reception of Americans to targeted ads based on their browser history

Current Marketing Issues

There are numerous marketing issues around the world today. These global marketing issues threaten the survival of many businesses and the economy at large. Here is a list of current marketing issues!

  • A decline in organic reach on social media platforms
  • Difficulty in building a well-recognized brand name
  • Getting readers to see content
  • Understanding marketing results
  • Marketing budgets included by BREXIT
  • Optimizing business for voice search
  • Bridging the technology gap
  • Ensuring compliance with GDPR
  • Overdependence of potential customers on amazon
  • The effect of COVID-19 on the global economy

Marketing Research Topics

Getting marketing topics for research has been made considerably more comfortable with this list of marketing research paper topics. Ready to explore the marketing research topics we have, let’s delve right in!

  • Exploring how organizations use corporate social responsibility (CSR) to reinforce brand equity
  • The effect of social media on buying choices
  • Online purchasing: a study of the product characteristics buyers look for
  • An exploration of the differences in marketing strategies across cultures
  • Manipulation tactics: how brands can get more customers
  • A study of how customer loyalty is affected by brand image
  • Analyzing how TV advertising affects the top of mind awareness
  • Do people appreciate being click baited into sponsored posts?
  • A study on how to make customers purchase goods and services in the luxury category

Digital Marketing Blog Topics

Digital marketing remains a very important aspect of marketing in the world today. Here are some very juicy digital marketing topics you can write a great blog on!

  • 10 insightful differences between paid search and organic search
  • Tips for promoting content on Pinterest
  • SEO tactics to avoid like the plague
  • How to increase your followers on social media
  • Best tips to help you grow your paid social ROAS
  • Why should you follow your competitors on social media?
  • Dos and don’ts of social media marketing
  • How to create content your audience will be eager to share

Marketing Essay Topics

  • What is the most effective form of marketing?
  • Internet marketing trends to expect in the future
  • What important brand attributes lead to an increase in customer loyalty?
  • A look into marketing approaches that broke through strong market monopoly
  • The impact of social media on consumer buying behavior
  • Comparison of advertising versus building brand equity
  • Rebuilding trust in influencer marketing
  • How to generate leads effectively

Content Marketing Topics

  • 10 biggest graphic design mistakes companies make in their marketing pieces
  • How to create captivating e-newsletters that people will pay attention to
  • Repurposing marketing content for small businesses
  • Working more micro-content into marketing efforts
  • Multi-step versus one-step content marketing campaigns
  • The five Cs when creating content marketing copy
  • Creating compelling content marketing campaigns in 10 steps
  • Content marketing: how to generate more leads and close sales

Strategic Marketing Problems

There are many marketing problems in companies and businesses that threaten to cripple the advancement of the industry. Here is a list of some marketing problems you may be willing to proffer solutions to.

  • Inability to explain products or services delivered
  • Not clearly defining a company’s market segment
  • Lack of innovating commercial department
  • Lack of business visibility
  • Missing links between sales and marketing departments
  • Lack of marketing plan
  • Lack of personal branding, brand image, and professional reputation
  • Thinking the company or business can survive without marketing

Marketing Blog Topics

  • Facebook advertising: pros and cons
  • 10 benefits of inbound marketing
  • The most frustrating problems faced in inbound marketing
  • How to generate subscribers for your blog faster than ever!
  • 10 benefits of content marketing lead magnets
  • Five video content marketing myths you must discard
  • 30 social media campaign ideas from big brands

Controversial Marketing Topics

  • Does google give preferential treatment to big brands?
  • Does social media affect SEO ranking?
  • Are grey SEO techniques safe?
  • Are YouTube videos more engaging than TV ads?
  • Are building e-mail lists still one of the best ways to sell?
  • Will immersion marketing through VR technology to be accepted?

Sport Marketing Research Topics

Sports marketing continues to remain a significant source of revenue. Hence, research in this area will continue to stay relevant. Here are some sport marketing topics you could consider working on.

  • How the extraordinary content offered by intelligent chatbots can help sports teams strengthen fan loyalty
  • Emerging opportunities in sports marketing and how to capitalize on them
  • How to effectively capitalize on the wearables market
  • Should more women and children get into sports?
  • Should seniors be allowed to participate in some games?

Marketing Presentation Topics

  • Mastering in-house SEO
  • The path to gaining and building customers trust
  • Brand awareness versus ROI
  • Effectively personalizing customer communications
  • The best SEO strategies that increase site traffic

International Marketing Topics

Marketing connects the global world, and this is why it is essential to marketing development. Here are some international marketing topics to consider!

  • The effect of globalization on consumer behavior
  • How do international brands compare to local brands?
  • Do international brands always have advantages over a local brand?
  • Creating brand awareness by utilizing global event marketing
  • How to market products on an international level

Marketing Plan Topics

  • The importance of a marketing plan to the success of a business or product launch
  • Building a tactical marketing plan
  • How is a marketing strategy different from a marketing plan?
  • Indispensable parts in writing a marketing plan

Ethical Issues In Marketing

  • Targeted Ads based on browser history
  • Immersion marketing through virtual reality
  • The exploitation of impulsive buying
  • Click baiting into sponsored posts

Affiliate Marketing Topics

  • How to find profitable niches in affiliate marketing
  • How to get readers interested in what you market
  • How to build a personal website: the ultimate guide

Congratulations! We hope you have been able to guide you in choosing your desired topic in marketing successfully. Alo, you can check out our business topics . We wish you the best in your research!

Cybersecurity Research Topics

60 Interesting Marketing Dissertation Topic Ideas

60 Interesting Marketing Dissertation Topic Ideas

Developing an impressive dissertation is an important step in receiving a degree and meeting all your academic goals. To come up with a paper of excellent quality, you need to pick a winning topic in marketing, make use of the proper paper format, collect only relevant facts and data, and describe all your findings in an original way. To rocket launch your writing process, it is vital to explore the best marketing research paper topics and choose the one and only to complete your assignment. Below you will find dozens of marketing topics to write about; all are fresh, understandable, and easy to write. 

Best Way to Select Brilliant Marketing Research Project Ideas

The most necessary thing you should pay attention to when surfing online for marketing research topics is to grab only relevant solutions that are reinforced by the ideas and concepts of proven experts in the chosen field. It is better to avoid putting into practice innovative or out-of-the-box ideas since you will hardly find enough sources to complement your topic. Always choose marketing topics for research with data accessibility in mind. If you can use the existing literature to build your academic paper, this is always a good sign. If not, it is better to look for a more researchable solution. In other words, if you can collect many credible sources to use during your writing process, you will have a chance to create a top-notch dissertation faster and easier. 

Furthermore, it is important to find a gap in the existing sources that will become the basis of your paper. Of course, this might be extremely challenging, so you might often ask the professor about the consultation on choosing marketing dissertation topics. However, it is always better to make a list of marketing-related topics beforehand to spend your time during consultation more effectively. 

Easy Digital Marketing Thesis Topics and Ideas

When it comes to completing difficult academic assignments that require advanced research and collecting numerous facts, it is better to stick to easy marketing topics you have at least a basic understanding of. Digital marketing is a niche everyone has heard about millions of times. Moreover, it is a practical and modern topic with tons of handy sources available. 

  • The role of marketing campaigns on social media. 
  • Increasing brand awareness among different target audiences online.
  • How to set up customer-centric marketing campaigns to drive online sales.
  • How to improve brand loyalty online.
  • The effectiveness of social media marketing. 
  • Most effective ways to take the best from a marketing campaign launched on a chosen digital channel.
  • Why do people get annoyed by ads, and how to avoid it. 
  • Advantages of using customer targeting techniques and methods.
  • The perspectives of using AI tools in digital marketing.
  • Using digital marketing techniques in the financial sector. 
  • Pay-per-click marketing campaigns: pros and cons.
  • How to find keywords for online campaigns.
  • Digital marketing during the COVID-19 crisis.
  • Online ads: advantages and drawbacks.
  • Using influencers in online marketing. 
  • Data mining marketing principles.
  • Celebrities and online marketing. 
  • Marketing capability and digitalization.
  • TV ads: is this marketing channel still effective?
  • The impact of digital ads on children’s minds. 

International Marketing Research Ideas

Globalization is one of the hottest trends in many fields. Many products and services are sold out to customers from various countries. Thus, international marketing requires completely different approaches and techniques. You can easily choose one of the solutions for your academic paper from the list of marketing research topics below. 

  • The basic features of the international selling environment. 
  • How to launch campaigns designed for audiences in different countries.
  • How global marketing regulations can impact international corporations.
  • Experimental marketing in the United Kingdom.  
  • Selling goods and services globally: top marketing strategies.
  • Internal marketing in the Australian hotel industry. 
  • Most effective techniques for international pricing policies. 
  • The benefits of geo segmentation of the target audience. 
  • Individual customer approach in international marketing.
  • How to avoid discrimination in marketing. 
  • Promotion on Chinese markets: top challenges.
  • Online advertising in international marketing.
  • Modern international brand building techniques. 
  • Target audiences for advertising in India. 
  • Marketing for global non-profit organizations. 
  • International public relations campaigns.
  • Marketing campaigns for aviation.
  • Global trends in online promotion. 
  • The future of radio advertising.

Hot MBA Dissertation Topics You Can Start Writing About Now 

Composing a successful MBA paper might take tons of time and effort. However, if you grab a splendid topic for your academic assignment, the chances are that you will be much more effective during writing. Remember that it is vital to find a healthy balance when choosing the right topic for this type of paper - it should be neither too easy to write about nor too complex. Picking up an idea that corresponds to your academic level is key to successful writing. 

  • How to develop an effective marketing strategy during the coronavirus crisis. 
  • Most innovative customer satisfaction methods: tools and strategies. 
  • The differences between female and male consumer preferences. 
  • The correlation between advertising strategies and corporate ethics.
  • The connection between marketing and psychology of persuasion.
  • The analysis of trends and tendencies in TV advertising. 
  • Factors that improve customers’ purchase intentions.
  • How to use game theories for successful branding?
  • Top brand identity strategies and how to implement them. 
  • Communication barrier and consumerism. 
  • The role of service support in marketing. 
  • Best marketing solutions for small businesses.
  • Standardization in global marketing. 
  • Green marketing techniques and methods in logistics. 
  • Unethical behavior and brand image. 
  • Social responsibility in marketing. 
  • Sales and product packaging.
  • Key factors of relationship marketing. 
  • Marketing across cultures.
  • Market orientation for startups.
  • Charity marketing techniques. 

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Marketing Dissertation Topics

Published by Jamie Walker at January 11th, 2023 , Revised On August 18, 2023

Marketing is a business-focused subject, so you’ll be exposed to much more than just creativity. You’ll learn how to set budgets, find new customers, enter international markets, and decide on prices or profits.

As a marketing student, you will be required to complete a marketing dissertation to complete your degree programme. Your dissertation topic can relate to branding, relationship marketing, online/digital marketing, marketing ethics, and any other field of marketing.

To help you get started with brainstorming for marketing topic ideas, we have developed a list of the latest topics that can be used for writing your marketing dissertation.

These topics have been developed by PhD-qualified writers of our team , so you can trust to use these topics for drafting your dissertation.

Review the step-by-step guide on how to write your dissertation here.

You may also want to start your dissertation by requesting  a brief research proposal  from our writers on any of these topics, which includes an  introduction  to the topic,  research question , aim and objectives,  literature review , and the proposed research methodology conducted.  Let us know  if you need any help in getting started.

Check our  dissertation example to get an idea of  how to structure your dissertation .

You can review step by step guide on how to write your dissertation here .

Review Our Best Dissertation Topics 2021 complete list.

2022 Marketing Dissertation Topics

Topic 1: assessing the role of communication strategies in fashion marketing- a case study of uk.

Research Aim: The purpose of this study is to investigate the role of communication strategies in the world of   UK fashion marketing. This will also give us an understanding of how new fashion remanufacturing should be communicated to the consumers. Focusing on how information and messages about the brands or products should be labelled to attract the audience.

Topic 2: How Influential are Retail Stores and Fast Fashion on each other? A case study of Zara

Research Aim: Fast fashion is an idea in which retailers target their business strategies, reducing the time it takes to get products into the store, using an in-season purchasing strategy to keep the products in the market updated during the season. This study aims to find the impact or influence of fast fashion and retail stores on each other, focusing on Zara as it is considered as the famous brand among consumers. It will look at what happens to fast fashion when it is delivered to retail outlets, as well as the adaption of fast fashion in the retail sector and how it is communicated to customers.

Topic 3: Assessing the Key Ethical Issues in the marketing of Pharmaceutical Products in the UK.

Research Aim: Pharmacists may occasionally be led to unethical behaviours during contact; that’s why it is important to understand these behaviours. Pharmaceutical products are sensitive to advertising, and minor misconduct can lead to loss of public trust in the industry. The current study will examine the challenges faced and the key ethical issues that occur during the marketing of pharmaceuticals products focusing on the UK pharmaceutical industry; through quantitative research analysis.

Topic 4: Brand Marketing to a Global World and its impact on local cultural beliefs and attitudes- A literature review.

Research Aim: Different cultures in different countries act as challenges to global marketing. The aim of this study is to develop an understanding of how brand marketing in a global world has a huge impact on the cultural beliefs and attitudes of people. It will provide an experience of international and local consumer cultures and their mutual influence on many consumer behaviours and their effect on their decision-making process.

Topic 5: E-sports marketing- Investigating purpose and scope in current times.

Research Aim: This study aims to find the emerging trend of esports marketing and its scope in current times. It will also explore the collaborative efforts of gaming companies, players and different online communities and how they play an important role in maintaining and enriching the value of Esports consumption.   of   It will provide a societal impact of esports and by applying different strategies

Marketing Dissertation Topics for 2021

Topic 1: impact of product packaging on organisational sales: a case study of the uk retail sector.

Research Aim: Due to intense competition in the UK retail sector, product packaging has gained significant importance concerning consumer purchase decisions. This research will focus on how product packaging (colour, shape, and other attributes) influences consumer purchase behaviour which in return increases or decreases the sales of the organisation.

Topic 2: Impact of E-marketing on consumer purchase decisions: Case of the UK luxury industry

Research Aim: The main purpose of the research is to analyze the impact of electronic marketing on consumer purchase decisions. Different modes of e-marketing will be assessed, and based on the results of each e-marketing channel, the dissertation will be concluded. The focus of this research will be the UK luxury industry.

Topic 3: Analysing the customer-centric marketing strategies in attaining competitive advantage for the firm and sustaining business success

Research Aim: In today’s competitive corporate world, organizations are formulating and implementing customer-centric marketing strategies. These strategies are devised, keeping in mind customer behaviour, customer pattern, customer preferences, customer trends, etc. Considering all these and many other customer-related aspects, companies assess what is successful for their business. This research will discuss the different characteristics of customers that should be studied and how formulating related strategies will help the company gain a competitive advantage and generate profits.

Topic 4: The role of information technology in revolutionizing marketers' approach towards manipulative advertisement

Research Aim: The digital media or the digital world has provided a very effective and large platform for marketers to market and advertise their products. However, this platform can also be used to manipulate customers through deceptive marketing techniques. The main purpose of the research is to analyse the role of information technology in revolutionizing marketers’ approach towards manipulative advertisements. In addition to this, the research will also talk about how marketers use digital media channels to deceive customers who also harm the company’s reputation.

Topic 5: Assessing the impact of integrated marketing communication on consumer impulsive buying behaviour

Research Aim: Consumer impulsive buying behaviour has become an important phenomenon in today’s global world. Companies have been able to acquire a high market share through the impulsive buying behaviour of the consumer. Therefore, this research focuses on analyzing the impact of integrated marketing communication on consumer impulsive buying behaviour.

Topic 6: The Impact of digital marketing on businesses throughout the world

Research Aim: Digital Marketing has changed the face of marketing in today’s world. More and more companies are now adopting this new technique to gain a competitive edge over traditional marketing methods. This research will address the impact of different digital marketing channels on businesses and how each channel can help companies earn more.

Topic 7: Traditional vs Digital Marketing: A comparative study of the last ten years

Research Aim: With the emergence of digital marketing in the global world today, more and more companies are abandoning traditional marketing techniques. This research will compare traditional and digital marketing methods and present data over the past ten years. Through this data, a conclusive analysis will be conducted to determine which marketing is more successful in today’s times.

Topic 8: Studying customers’ responses to automated interactions in the services industry: How does it impact the business?

Research Aim: Many companies have now completely automated their business operations. They have streamlined standard responses given to customers. This research will mainly assess the impact of automated responses on customers, whether or not they impact them in terms of generating and converting leads, and ultimately how it impacts the business overall.

Topic 9: Capturing and analyzing the Voice of Customer (VOC) through Artificial Intelligence: How effective is the technology?

Research Aim: Voice of Customer (VOC) is not a new concept. Companies have been working and collecting data on it for the past several years. It is a method to gather customers’ feedback about their expectations and experiences with respect to your product or service. This research will study how companies gather, assess, and analyse this data through artificial intelligence and how effective it is for businesses. The research will utilise quantitative analysis to conclude whether or not this new technology and strategy is successful.

Topic 10: Online search queries – Can businesses benefit from them and better market their products and services?

Research Aim: Keyword targeting, search engine optimization (SEO), click trend, search trend, etc., are all ways to find how consumers search for a particular product, brand or website online. With more business being done online and with companies focusing more on online marketing, understanding online search queries have become crucial for the business’s success. This research will focus on the different ways through which companies can assess online search queries and whether or not they can benefit from them. Data from past years will be fetched and included to conduct authentic research and conclude accurately.

Also read: Management Dissertation Topics

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Relationship Marketing Dissertation Topics

Relationship marketing is a form of marketing that focuses on long-term goals such as building customer loyalty and increasing customer retention. In relationship marketing, products are provided based on relationships and not traditional marketing. This type of marketing helps firms acquire more customers and build loyalty. The more loyal and satisfied a customer is, the more likely they are to make a purchase.

Under relationship marketing, the purchasing pattern, the contact details, and the entire profile of customers are maintained. Normally, firms assign executives to one or more major customers to maintain relationships and satisfy their needs. It is a very useful marketing tool and also an excellent topic to research on. You can choose a topic for your relationship marketing dissertation topic from any of the topics listed below:

Topic 11:Customer loyalty – Behaviour or an attitude? A mixed-method analysis

Research Aim: This research will analyse how customer loyalty is determined, whether it is an attitude or behaviour. A comparative analysis, comparing different elements of attitudes and behaviours, will be conducted.

Topic 12: The usefulness of relationship marketing in the UK fashion industry: To what extent have organisations incorporated club-style membership schemes for their customer and their impact on businesses?

Research Aim: This research will focus on one important aspect of relationship marketing – memberships. The research will revolve around the UK fashion industry, and the impact memberships have on customers and business organisations.

Topic 13: The impact of relationship marketing on customer loyalty: An analysis of Honda Motors

Research Aim: This dissertation will assess how customer loyalty is impacted by relationship marketing. The main focus of this study will be Honda Motors, how the company maintains customer relationships.

Topic 14: Loyalty schemes and customer satisfaction: Do they really have an impact?

Research Aim: This research will analyse whether or not loyalty schemes impact customer satisfaction. If yes, then the various means will be explored.

Topic 15: The interrelationship between switching costs and consumers' resistance to switching brands' loyalty

Research Aim: The relationship between costs and brand loyalty will be assessed in this research. This research will discuss circumstances under which customers decide to switch brand loyalty.

Topic 16:Loyalty schemes and their relationship with sales: An exploratory analysis of the UK retail industry.

Research Aim: This dissertation will conduct an exploratory analysis to conclude whether or not there is a relationship between loyalty schemes and sales of companies.

Topic 17:Maintaining customer relations through relationship marketing. A case of ASDA

Research Aim: The main focus of this research will be to study how ASDA maintains customer relations and whether they prove to be successful for the business or not.

Topic 18:Exploring the effectiveness of online marketing – Does digital marketing help companies build customer loyalty?

Research Aim: This dissertation will analyse how effective online marketing is for companies to help build and maintain customer loyalty. And whether online marketing can be used to build customer loyalty.

Topic 19: Assessing customer satisfaction in the UK tourism and hospitality industry

Research Aim: The UK tourism and hospitality industry will be assessed in this study for customer satisfaction. The dissertation will conclude to answer how the UK tourism and hospitality industry has maintained customer satisfaction.

Topic 20:Technology driven customer engagement – Does it lead to better customer satisfaction as compared to traditional engagement methods?

Research Aim: This dissertation will discuss how technology has impacted customer engagement. Furthermore, it will analyze how effective technology has been in driving customer engagement compared to traditional methods.

Branding Dissertation Topics

Branding involves creating a unique image and name for a product in the minds of the customers. This is done through creative advertising using a brand theme used consistently in all the advertisements. Branding also entails creating a unique logo and name for a distinguished product.

Some consumers compare prices before purchasing a product, but mostly a purchase is made by focusing on the quality of goods and brand loyalty. There is a misconception that branding is the same as marketing, but it can be distinguished based on the former being one of marketing strategy fundamentals.

For successful branding, there should be truthfulness and clarity in every phase through interaction with customers, which will help improve the value and brand perception of a company.

Branding provides companies with a competitive edge over other organizations and has become a very popular topic for research among undergraduate and postgraduate students. When looking to work on a branding related dissertation, you can choose from the dissertation topics below:

Topic 21:Maintaining brand equity through innovation: A case study of Apple Inc.

Research Aim: Innovation has a huge impact on brand equity. The same will be discussed in this research, with Apple Inc. as the main focus.

Topic 22:Building brand equity through celebrity endorsement: Analysis of the fashion industry

Research Aim: Celebrity endorsement is an excellent way to build brand equity. In this dissertation, the same will be discussed concerning the UK fashion industry or another country of your choice.

Topic 23:Brand attitudes and advertisements: Evidence from the past five years

Research Aim: This study will talk about how advertisements shape brand attitudes. Evidence from the past five years will be presented to conclude whether advertisements impact the brand attitude or not.

Topic 24: Packaging as a brand marketing strategy: Assessing its effectiveness in the retail sector

Research Aim: The success of a brand marketing strategy depends on several factors. This dissertation will assess how important packaging is in a brand marketing strategy.

Topic 25:Effect of branding on consumers of Coca Cola and Pepsi: A comparative analysis

Research Aim: Branding has a huge impact on consumers. Competitors utilise this strategy to build customer loyalty. This research will compare two big rivals – Coca-Cola and Pepsi concerning branding.

Topic 26:Branding strategies: Impact and application

Research Aim:  The different types of branding strategies and their implementation process will be discussed in this study.

Topic 27:Analysis of the consumer: Comparative analysis between good quality products and brand loyalty.

Research Aim: This study will discuss how good quality products impact consumers and how it helps companies build brand loyalty.

Topic 28:Building, retaining and maintaining the brand image in the market – Studying MNCs in the UK industry

Research Aim: Brand image and reputation are something that companies should pay close attention to. This research will talk about leading MNCs and how they should build and retain the brand image.

Topic 29:Importance of brand and reliability in the automotive industry – Case of Toyota Motors

Research Aim: Reliability is a huge factor in building a brand. With a specific focus on Toyota, this study will discuss how reliability impacts the brand.

Topic 30:Building brand awareness and equity through online marketing – Assessing its effectiveness

Research Aim: This research will assess the effectiveness of online marketing in building brand awareness and equity.

Topic 31:International brand building in the digital age: The role of digital marketing

Research Aim: Building a brand with the help of digital marketing will be discussed in this research.

Topic 32:Corporate social responsibility and brand management: A case of Nestle

Research Aim: Giving back to the community creates a positive image of the company. This research will discuss how fulfilling corporate social responsibility helps the company maintain its brand.

Also Read:   Chanel’s Brand Identity and Personality

Direct Marketing Dissertation Topics

Direct marketing is a marketing phenomenon that involves direct selling to customers. This includes telephone selling, email selling, direct mail selling, etc. No retailer is involved in the process. The product/service flow includes only two parties, the company and the consumer.

Direct marketing allows businesses and non-profit organizations to communicate with customers directly. It relies on advertisements on the internet, television, or radio.

There are different types and forms of direct marketing, with internet marketing being the most popular. Online marketing helps companies to interact directly with their customers without any middleman. In this manner, companies can gain insight into customers, expectations, and feedback on the product/service.

Below is a list of topics that you can base your dissertation on under the direct marketing theme.

Topic 33:Loyalty schemes and direct selling – Does it help businesses to market directly to customers?

Research Aim: Loyalty schemes are an old but extremely effective marketing tool. This research will discuss and analyze whether direct marketing can be done through these schemes or not.

Topic 34:How customers can protect themselves from deceitful direct marketing techniques?

Research Aim: This study will highlight the unlawful and unethical ways companies adapt through digital marketing and how customers can protect themselves.

Topic 35:Direct Marketing: Effects and implications

Research Aim: The main concept, theory, and framework of direct marketing will be discussed and analysed in this research. The effects and implications of direct marketing will be the main focus of this study.

Topic 36:Do customers respond differently to direct and digital marketing?

Research Aim: Direct and digital marketing will be compared and analysed in this research. Their responses will then be evaluated as to which one is the most effective.

Topic 37:The relationship between the duration of a voice message and the success of Tele-marketing? A case of mobile Industry.

Research Aim: Telemarketing is a successful marketing tool. This research will study the relationship between the duration of a voice message and its success for companies operating in the mobile industry.

Topic 38:Developing a marketing information system for direct marketing: Analysing its effectiveness

Research Aim: A marketing information system is extremely essential for companies today. This research will discuss how a marketing information system can be developed and how effective it is for direct marketing.

Topic 39:The role of business and artificial intelligence in direct marketing – How can companies gain advantage?

Research Aim: Artificial Intelligence is the big thing in the marketing industry these days. Incorporating it into your business for marketing will help you achieve a competitive advantage. The same will be studied and evaluated in this research.

Topic 40:Internet marketing as a direct marketing technique – Assessing its effectiveness and profitability

Research Aim: Internet marketing can be used a direct marketing technique. This research will assess how effective and profitable this technique can be for businesses.

Topic 41:Protecting consumer data and privacy in direct marketing techniques – Evaluating its importance.

Research Aim: Companies do not pay much attention to customer privacy. This research will discuss how direct marketing can help companies protect customer data and privacy.

Marketing Across Cultures Dissertation Topics

Every culture is different. Thus, what is acceptable in one, may not be acceptable in the other. This is why firms must adopt different techniques while operating in different cultures. Before introducing any product, companies need to analyse the cultural aspect of the market.

This has become a very important and deciding factor for the successful operation of a business. Cultures have a deep impact on consumer behaviour, and it plays a key role in shaping the buying behaviour and the attitude of the customer.

There is no doubt that this marketing aspect is worth some research. Some intriguing and current dissertation topics in the field of cultures and marketing are given below:

Topic 42:Impact of culture on the trading Market: A case of general motors through an analysis of the imports and exports.

Research Aim: Marketing is based on different cultures. This research will discuss the impact of culture on the trading market, focusing on general motors’ imports and exports.

Topic 43: Does language impact the identity of a brand? A case of Coca-Cola

Research Aim: Language is an important element of a culture. This study will research and analyze whether or not the language impacts a brand and will utilize Coca-Cola as its main focus.

Topic 44: Amalgamating and assessing the regional differences within the national culture of marketing

Research Aim: This research will study the various regional differences that exist in the marketing culture and how they impact businesses.

Topic 45: The impact of collectivism and individualism on purchasing smartphones

Research Aim: Different cultures have a different impact on society. This research will conduct a cross-cultural analysis to understand how culture impacts marketing strategies

Topic 46:Cross-cultural marketing and how it impacts a business – A specific focus on the FMCG sector

Research Aim: Cross-cultural marketing is utilised by companies operating in different cultures. This research will talk about how cross-cultural marketing is formulated, devised, and implemented in the FMCG Sector and whether it is successful for the company or not.

Topic 47:Belief, religion and values: Do they have an impact on businesses across the world

Research Aim: There can be many cultures in one market. Thus, it becomes challenging for companies to market their product according to cultures. This research will assess this issue by focusing on two different cultures.

Topic 48: Application of marketing mix in a culturally diverse society: Assessing two different cultures

Topic 49: same marketing tact in different markets: how it leads to business failures.

Research Aim: Companies cannot utilise similar marketing techniques for different cultures. This research will assess how this act can lead to the failure of businesses.

Topic 50:Cultural differences and the subsequent effect on supermarkets across the United Kingdom

Research Aim: This research will talk about how various cultural differences impact supermarkets operating in the United Kingdom.

Also Read :   Fashion and Culture Dissertation Topics

Online Marketing Dissertation Topics

When marketing evolved from traditional to online or digital marketing, it was observed that all the rules that traditional marketing followed were no longer useful. The needs and demands of the market had changed, thus online marketing emerged. Digital marketing has been a game-changer in the field of marketing.

New tools, new rules, and new methods have set the marketing game field. Every player entering the business world needs to be well versed with all these new aspects or else it can go out of business quickly.

Online marketing helps business organisations to understand and evaluate customers’ responses to a particular marketing strategy very efficiently. So businesses are now aware of their customer behaviour, trends, what they look for in a product, what are they interested in, etc.

However, while collecting and storing all this customer information, organisations need to ensure the privacy of their consumers to avoid losing their trust. Companies are now in an era where they can efficiently interact and engage their consumers.

Based on their responses, they can devise subsequent marketing strategies. Online marketing is now a powerful marketing tool as it allows organizations to develop specific strategies to suit the needs of their consumers.

The field of digital marketing is worth the research. You can spend hours learning about this facet of marketing, and still will be left with the urge to learn more. Some interesting topic suggestions are given below if you want to base your dissertation on online marketing.

Topic 51:How online marketing impacts the retail sector during the Covid-19 pandemic? - Entering the field of internet marketing

Research aim: This research will aim to discover the impact of the covid-19 pandemic on the performance of the retail sector in any country of your choice. How did the retail stores move to online marketing to overcome the losses?

Topic 52: Organisations and their use of personalised products: How do companies decide who to market?

Research Aim: There are times when companies launch personalised services or products for a specific group of customers. To identify this need, traditional research is not useful. Customers do not want to give out this type of information. With online marketing and its various tools, companies can now gather this data. This research will delve deep into how that happens.

Visit our topics database to view 100s of dissertation topics in your research area.

Topic 53:The role of online marketing in driving sales: Studying the retail sector

Research Aim: The main focus of this research will be to understand how the retail sector is impacted through online marketing and its role.

Topic 54:Implications and application of online marketing

Research Aim: Online marketing tools are extremely powerful. Various tools will be discussed and analysed in this research to conclude how well they perform.

Topic 55:How can companies overcome the hate speech of unhappy customers?

Research Aim: With the ease of gathering data, online marketing and tools can also lead to hate speech from customers. This research will evaluate different ways through which companies can overcome this issue.

Topic 56:What attributes are preferred by customers for online search, purchasing and comparison?

Research Aim: The different types of research, search, purchasing, and comparing attributes undertaken by customers will be assessed in this study. Moreover, their impact on business will be studied.

Topic 57:The power of online marketing tools – Assessing their effectiveness with respect to sales

Research Aim: Different marketing tools will be analysed and studied in this research. They will be assessed based on their effectiveness concerning sales.

Topic 58:Analysis of change in behaviour of customers in offline and online marketing

Research Aim: Online and offline marketing are extremely different. This research will analyse how customers behave differently in an online marketing setting as compared to an offline marketing setting.

Topic 59:Impact of appearance and visual effects for the effectiveness of online marketing

Research Aim: Online marketing utilises different appearance and visual effects to attract customers. This research will analyze how effective these techniques are for the company.

Topic 60:Websites and E-commerce – Do they influence customer behaviour? A case study of the UK fashion industry

Research Aim: With online marketing, it is essential that you have a website and an online store if you’re selling products. The impact of both website and e-commerce on marketing in the UK fashion industry will be assessed.

The 4Ps (Price, Product, Promotion, Place) of Marketing Mix Dissertation Topics

Price, product, promotion, and place are also known as the four pillars of marketing. Referred to as the marketing mix, these four components help companies decide on a product and/or marketing strategy.

These four factors (4Ps) are the key ingredients of a successful marketing strategy since they allow for an in-depth analysis of the market and marketing strategies concerning any particular product. The companies analyse the culture, the product itself, and the pricing of other similar products to gain a competitive edge for their business and production processes.

To understand more about these components and how they impact businesses, you can research this area. Some relevant topics in this area of marketing are listed below for you to base your dissertation on:

Topic 61:Understanding the importance of location for customers Starbucks USA vs Starbucks UAE

Research Aim: Location has a great impact on the company’s sales and marketing efforts. This research will assess how impactful location is for customers by comparing Starbucks located in the US and the UAE.

Topic 62: Pricing war between competitors: Analysing the case of Coca-Cola and Pepsi

Research Aim: Companies usually price their product to competitors to stay relevant and to help their products succeed. This research will analyze how competitors price their products by assessing the pricing strategies of Coca-Cola and Pepsi.

Topic 63:Impact of point-of-purchase promotion on sales: A case study of ZARA

Research Aim: Promotions are an effective way of selling products. This research will study the point of purchase promotion and its impact by focusing on ZARA.

Topic 64: Product packaging and its impact on buying decision – An exploratory analysis

Research Aim: The packaging of a product has a huge impact on the buying and purchasing decisions of customers. This research will conduct an exploratory analysis to understand this impact.

Topic 65:International pricing strategies and their Impact on the brand image: A case study of iTunes

Research Aim: Pricing strategies may or may not differ in different locations. This research will analyze whether iTunes has gained or not by its pricing strategies in different locations.

Topic 66: Impact of price adjustment strategies in online and offline setting

Research Aim: Prices vary in different settings. This research will study the price strategy adjustment in online and offline marketing.

Topic 67:Should Online Reviews and Word of Mouth be a New Component in the Marketing Mix?

Research Aim: Word of mouth and online reviews have proved to be extremely effective marketing tools in recent times. These components concerning the marketing mix will be studied in this research.

Topic 68:Difference between Online and Offline Promotions – How do They Impact Brand Image

Research Aim: A variety of marketing promotion techniques exist. This research will talk about the different online and offline promotional tools and how they impact brand image.

Topic 69:Impact of Traditional Promotions vs Social Media Promotions – Analyzing Burberry’s Promotional Campaigns

Research Aim: Social media promotional campaigns gain a lot of traction. With a specific focus on Burberry’s promotional campaigns, this research will analyse traditional and social media campaigns.

Topic 70:Effect of Premium Pricing Strategies on Consumers. A case of Apple Products

Research Aim: Of different pricing strategies, premium pricing strategies are adopted for luxury products. The effect of this type of pricing strategy on luxury products (Apple products) will be analyzed in this study.

Topic 71:Impact of Cultural Values in Promotional Activities

Research Aim: Culture has a huge impact on the marketing efforts of a company. This research will talk about the various cultural values and how they impact the promotional activities of businesses.

Topic 72:Placing Products in a Central Location and Ease of Access: Assessing its Impact on Customers

Research Aim: Location affects the sales of products and services. This research will assess the impact of customers when products are placed in a central location and when they are offered ease of access.

Topic 73:Influence of celebrity endorsement on sale: A comparative analysis of Nike and Rebook

Research Aim: Celebrity endorsement is a highly effective way to increase sales. A comparative analysis between celebrity endorsement done by Nike and Reebok will be evaluated in this research.

Topic 74:Impact of promotions upon customer’s perception

Research Aim: Customers may or may not change their perception after marketing promotion efforts. This research will discuss whether promotions can change perceptions or not.

Topic 75: Analysing the impact of cartoon characters on children

Research Aim: Products marketed towards children are tricky to market. This research will study whether including a cartoon character to attract children helps businesses or not.

Marketing and Consumer Psychology Dissertation Topics

Marketing is fundamentally based on consumer behaviour. Studying consumer behaviour helps businesses understand the customer in a better manner. Not only this, but it also helps them improve their marketing strategies by understanding the problems of a consumer with a specific focus on their perception of products. It is very important to understand the psychology of consumers and the various influences that the environment may have on their psychology. Studying these behaviours and patterns helps companies know how they should target their customers and what aspects they should focus on.

Consumer psychology comes in very handy for online marketing. When marketing digitally, companies have little or no information regarding their consumers. Thus, understanding their way of thinking, behaviour, buying patterns, trends, etc., helps businesses understand what the customer expects.

The study of consumer behaviour is very interesting and therefore provides an ideal topic for dissertations.

Topic 76:An investigation of consumer psychology and perceptions and their impact on marketing fashion products

Research Aim: Consumer psychology and their perceptions will be evaluated in this research. These two factors concerning the marketing of fashion products will be assessed.

Topic 77:How does consumer knowledge affect the purchase of products and their buying decision

Research Aim: Consumer knowledge influences their buying or purchasing decision. This research will talk about how this knowledge and its impacts the marketing decisions of a company.

Topic 78:The impact of negative publicity on consumer behavior

Research Aim: Consumers cannot be tricked. They are aware of when companies utilize techniques or tools to create a negative image of other companies. This research will talk about such techniques and their impact on consumers.

Topic 79:Consumer attitude towards in-store shopping and online shopping in Wall-Mart

Research Aim: This research will investigate the attitude of customers shopping in-store (physical stores) versus customers shopping online (digital stores). Walmart’s customers will be the focus.

Topic 80:Understanding consumer psychology to devise effective marketing strategies

Research Aim: Customer psychology will first be discussed in this research. Then, the research will talk about how effective marketing strategies will be devised.

Topic 81:Assessing the consumer behaviour and perceptions in relation to luxury

Research Aim: This research will discuss consumer behaviour when customers opt for luxury products, i.e. what drives them to purchase high-priced products.

Topic 82:Measuring consumer response to new products launched by Nestle

Research Aim: Companies should always measure consumer response to assess their marketing activities. This research will discuss different ways through which customer response to new products launched by nestle is assessed.

Topic 83:Consumer perceptions related to discounts and promotions when purchasing products

Research Aim: Every customer likes to purchase products at discounted prices. This research will discuss consumer perceptions concerning discounts, sales, and promotions when purchasing products.

Topic 84:Creating profitable relationships with consumers

Research Aim: This research will analyse the various ways through which companies can create profitable relationships with customers.

Topic 85:Switching costs – Do consumers think about it when abandoning a brand?

Research Aim: There are different reasons for switching a brand or abandoning it completely. These reasons will be the main focus of this research, and customer perceptions will also be studied.

Marketing and Social Networks Dissertation Topics

Social networks (Facebook, Linked In, and Twitter) have played a decisive role in using the internet and purchasing online. Companies need to understand these social networks and tools from a marketing perspective in today’s business world. Businesses that do not make use of the different social media platforms are entirely out of the race.

This is the power of social networks in today’s corporate world. Not only is it competitive, but these networks also help companies interact with their customers and gain feedback in real-time.

This means that they can launch a product, post and market it on social networks, and assess customer reaction. Companies have done well by utilizing these platforms, and all businesses must have a social media presence and interact with customers.

However, it should be noted that organisations face various challenges using social media as a tool to market their products and services. Social media can make or break things for businesses.

If done right and if the accounts are handled appropriately, nothing can stop the business from achieving success. However, one small mistake can cause a lot of trouble for the company. The backlash on social media is extreme, and the company will have to spend months to bring back its reputation.

Thus, considering the challenging nature of these platforms, it is interesting to conduct researches and studies around various related topics. The following is a list of topics that can be undertaken as a part of social networks and marketing dissertation:

Topic 86:The role of Facebook as a marketing tool

Research Aim: The research will explore the various events in Indian film history that have allowed it to become a global sensation. The paper will analyse its market-driven triumph against Hollywood imports starting from the 1930s. The paper will also examine the nationalist social views of films produced in Bollywood during the 1950s.

Topic 87:Social media marketing vs. traditional marketing evaluating the success rate

Research Aim: Social media marketing is the new trend. But does it really reap results? This will be the main focus of this research, and the results of online marketing and traditional marketing methods will be compared.

Topic 88:Building relationships with customers through social media.

Research Aim: Social media not only helps in networking and connecting people but also enables companies to get in touch with their customers. This research will talk about companies use it as a medium to build relationships with their customers.

Topic 89:How social media influences consumers’ buying preferences

Research Aim: Social media trends are followed by everyone. This research will discuss how these trends are shaped and how it influences the buying and purchasing decision of customers.

Topic 90:How businesses gather Information from social media: A deep insight into customer privacy concerns

Research Aim: A lot is argued about the loss of privacy and data for online customers. This research will investigate the various ways data is collected online and whether or not there are data security breaches.

Topic 91:Consumer perception of social media marketing and its impact on brand image

Research Aim: Consumer perception regarding social media marketing will be assessed in this research. Moreover, the impact of this perception on the brand image will be evaluated.

Topic 92:Is Banner advertisement a good idea in social media marketing? A global comparative analysis

Research Aim: Online Banner advertisements are utilised by almost all companies in the market. This research will discuss various banner advertisement campaigns and their effectiveness.

Topic 93:The role of online stores in the traditional marketing mix

Research Aim: The traditional marketing mix does not take into consideration online marketing. This research will talk about the importance of online and social media marketing in the corporate world today and the role of online stores in the marketing mix.

Topic 94:Why is there more focus on the use of Facebook for marketing rather than other platforms for social media marketing?

Research Aim: Facebook advertising is considered the most powerful amongst all other social media marketing tools. There are various reasons due to which Facebook is considered a powerful tool. All these will be discussed, analyzed, and evaluated in this research.

Also Read:   How to Use Social Networks for your Dissertation

Marketing Ethics Dissertation Topics

Marketing Ethics Dissertation Topics Marketing ethics is a thought-provoking issue in the field of marketing. Where marketers are making efforts to run effective and profitable marketing campaigns for their companies, they should also consider marketing ethics.

The continuous evolution of customers’ attitudes customers over media has a significant impact on businesses worldwide. People nowadays are more concerned about the company’s ethical behaviour and the use of ethics employed by their marketing experts.

They are more concerned about their corporate social responsibility programs and the values of society. Companies must run various social corporate responsibility campaigns, through which they not only create a good reputation but also give back to the community.

These campaigns indeed help businesses to build a reputation and become a preferred brand for consumers. Acts such as animal cruelty and the use of prohibited products hit hard, and a company can lose its long-built strong reputation in a matter of minutes.

There are various ethical concerns that organisations must abide by to have a successful operating and marketing campaign. A dissertation on marketing ethics can be based on any of the following topics:

Topic 95:Ethics and consumer perception: What do consumers really expect from companies?

Research Aim: Corporate and marketing ethics are extremely important for companies. This research will talk about what customers expect from the company regarding ethics and how it shapes their perceptions.

Topic 96:Impact of unethical behaviour of an organisation on sales: Studying unsuccessful marketing campaigns

Research Aim: Unethical organizational behaviour leads to unsuccessful marketing campaigns. The main focus of this research will be the unethical behaviours undertaken by companies and how it adversely affects their sales.

Topic 97:How firms mislead people to enhance product sales and the effect this has on their business

Research Aim: A number of companies mislead their consumers only to enhance their sales. This research will discuss the different ways through which companies mislead people and the impact it has on their business.

Topic 98:How country laws shape business and marketing

Research Aim: When operating in a country, companies have to abide by the laws, rules, and regulations set out by the government. This research will talk about how these laws and regulations shape the business environment.

Topic 99:Ethical considerations and brand loyalty

Research Aim: This research will discuss whether or not ethical business operations have an impact on brand loyalty or do consumers continue to buy from companies who operate unethically.

Topic 100:Spam laws and online marketing – A critical analysis

Research Aim: Online marketing has its own rules. Companies have to abide by spam laws, or else they will be blacklisted. These rules and how companies should abide by them will be analyzed in this study.

Topic 101:Exploring the relationship between marketing ethics and corporate social responsibility

Research Aim: Companies have a responsibility to fulfill. They have to give back to the community, thus operate with corporate social responsibility. This research will discuss whether or not marketing ethics are directly related to corporate social responsibility.

Topic 102: Building company reputation and brand equity through various corporate social responsibility initiatives

Research Aim: The main focus of this research will be to explore whether or not corporate social responsibility initiatives build company reputation or brand equity.

Topic 103: Do cause-related marketing campaigns impact consumer purchase decisions?

Research Aim: This research will explore whether cause-related marketing has an impact on consumer purchase decisions or not.

Topic 104: Public relations and consumer boycotts: Learning lessons from Shell and Nestle

Research Aim: Consumers can boycott a company based on a variety of reasons. This research will discuss the different reasons why consumers boycott and how it impacts public relations, with a special focus on Shell and Nestle.

Important Notes:

As a student of marketing looking to get good grades, it is essential to develop new ideas and experiment on existing marketing theories – i.e., to add value and interest in the topic of your research.

The field of marketing is vast and interrelated to so many other academic disciplines like civil engineering ,  construction ,  law , engineering management , healthcare , mental health , artificial intelligence , tourism , physiotherapy , sociology , management , and nursing . That is why it is imperative to create a project management dissertation topic that is articular, sound, and actually solves a practical problem that may be rampant in the field.

We can’t stress how important it is to develop a logical research topic; it is the basis of your entire research. There are several significant downfalls to getting your topic wrong; your supervisor may not be interested in working on it, the topic has no academic creditability, the research may not make logical sense, there is a possibility that the study is not viable.

This impacts your time and efforts in  writing your dissertation  as you may end up in the cycle of rejection at the very initial stage of the dissertation. That is why we recommend reviewing existing research to develop a topic, taking advice from your supervisor, and even asking for help in this particular stage of your dissertation.

While developing a research topic, keeping our advice in mind will allow you to pick one of the best marketing dissertation topics that fulfill your requirement of writing a research paper and add to the body of knowledge.

Therefore, it is recommended that when finalizing your dissertation topic, you read recently published literature to identify gaps in the research that you may help fill.

Remember- dissertation topics need to be unique, solve an identified problem, be logical, and can also be practically implemented. Take a look at some of our sample marketing dissertation topics to get an idea for your own dissertation.

How to Structure your Marketing Dissertation

A well-structured   dissertation can help students   to achieve a high overall academic grade.

  • A Title Page
  • Acknowledgments
  • Declaration
  • Abstract: A summary of the research completed
  • Table of Contents
  • Introduction : This chapter includes the project rationale, research background, key research aims and objectives, and the research problems to be addressed. An outline of the structure of a dissertation  can also be added to this chapter.
  • Literature Review :  This chapter presents relevant theories and frameworks by analysing published and unpublished literature available on the chosen research topic, in light of  research questions  to be addressed. The purpose is to highlight and discuss the relative weaknesses and strengths of the selected research area whilst identifying any research gaps. Break down of the topic, and key terms can have a positive impact on your dissertation and your tutor.
  • Methodology:  The  data collection  and  analysis  methods and techniques employed by the researcher are presented in the Methodology chapter which usually includes  research design, research philosophy, research limitations, code of conduct, ethical consideration, data collection methods, and  data analysis strategy .
  • Findings and Analysis:  Findings of the research are analysed in detail under the Findings and Analysis chapter. All key findings/results are outlined in this chapter without interpreting the data or drawing any conclusions. It can be useful to include  graphs ,  charts, and  tables in this chapter to identify meaningful trends and relationships.
  • Discussion  and  Conclusion: The researcher presents his interpretation of results in this chapter, and states whether the research hypothesis has been verified or not. An essential aspect of this section of the paper is to draw a linkage between the results and evidence from the literature. Recommendations with regards to implications of the findings and directions for the future may also be provided. Finally, a summary of the overall research, along with final judgments, opinions, and comments, must be included in the form of suggestions for improvement.
  • References:  This should be completed in accordance with your University’s requirements
  • Bibliography
  • Appendices:  Any additional information, diagrams, graphs that were used to  complete the  dissertation  but not part of the dissertation should be included in the Appendices chapter. Essentially, the purpose is to expand the information/data.

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Marketing Theses and Dissertations

Theses/dissertations from 2022 2022.

Spillover Effects in Product Customization , Samuel Babu Sekar

Theses/Dissertations from 2021 2021

External and Internal Factors of Sports Sponsorship Selling Cycles in North American Professional Sports , Dan Kaufmann

Increasing Personal and Product Influence Through Background Auditory and Visual Cues , Zhihao Yu

Theses/Dissertations from 2020 2020

The Effects of Product Recalls on Competitors’ Market Value and Recalling Firm’s Reputation , Dong Liu

Corporate Brand Impact on Sales / Revenue Per Share , Brad A. Puckey

Competition in Upstream Humanitarian Supply Chain: Investigation of Food Banks , Iana Shaheen

Theses/Dissertations from 2019 2019

How Digital versus Non-Digital Modes of Food Ordering Influence Menu Healthfulness Perceptions and Food Choices , Annika Abell

Theses/Dissertations from 2018 2018

The Impact of Digital Marketing Decisions on Market Outcomes in Residential Real Estate , Denise Hunter Gravatt

Theses/Dissertations from 2017 2017

Hate is a Strong Word: The Influence of Hate-Acknowledging Advertising on Brand Outcomes , Lisa Monahan

The Effects of Loneliness on Consumers’ Digital Engagement with Social Media Ads , Yu Qin

Product Shadows and Ad Evaluations , Nazuk Sharma

Theses/Dissertations from 2016 2016

Understanding the Complexity of Product Returns Management: A Complex Adaptive Systems Theory Perspective , Jennifer Anne Espinosa

Branding Implications of Co-Created Social Responsibility , Alexander J. Kull

Theses/Dissertations from 2015 2015

How You Categorize Influences How Helpful You Are: The Effect of Categorization Mindset on Consumers’ Social Decisions , Hsiao-Ching Kuo

Theses/Dissertations from 2014 2014

Taken for Granted or Taken with Gratitude? An Examination of the Differential Effects of Donations of Time and Money on Consumers' Evaluation of Corporate Philanthropy , Ryan Langan

Essays on Consumer's Psychological and Behavioral Responses toward Social Coupons , Chinintorn Nakhata

Muscling Consumers to Optimal Option Differentiation: The Influence of Incidental Muscular Sensations on Option Differentiation , Courtney Szocs

Theses/Dissertations from 2012 2012

Essays on Mental Accounting and Consumers' Decision Making , Ali Besharat

Perceived Firm Transparency: Scale and Model Development , Jennifer Dapko

Theses/Dissertations from 2010 2010

Antecedents and Consequences of Channel Alienation: An Empirical Investigation within Franchised Channels of Distribution , Ivan Lapuka

Theses/Dissertations from 2009 2009

An Empirical Examination of the Dark Side of Relationship Marketing within a Business to Business Context , Brent L. Baker

Developing the Nomological Network of Perceived Corporate Affinity for Technology: A Three Essay Dissertation , David Earl Fleming

Theses/Dissertations from 2008 2008

Self-Directed Learning: Measures and Models for Salesperson Training and Development , Stefanie Leigh Boyer

Emotional Exhaustion and Its Role in Service Sabotage among Boundary Spanners , Diane R. Edmondson

Theses/Dissertations from 2007 2007

Essays on multiple identities and motivated consumption: Exploring the role of identity centrality on self-brand connections , Tracy R. Harmon

The impact of organizational climate variables of perceived organizational support, workplace isolation, and ethical climate on salesperson psychological and behavioral work outcomes , Robert J. Riggle

Theses/Dissertations from 2005 2005

The Effect of Perceived Entitativity on Implicit Image Transfer in Multiple Sponsorships , FrancoÌ?is Anthony Carrillat

Theses/Dissertations from 2004 2004

Relationship Advertising: Investigating the Strategic Appeal of Intimacy (Disclosure) in Services Marketing , Andrea Diahann Gaye Scott

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71+ Research Paper Topics & Ideas for Marketing Students  

thesis topics about marketing

As a marketing student, you probably have access to a plethora of resources such as your college library and of course, the internet, to come up with great research paper topics.

However, the thought of writing your research paper can be daunting, especially if you’re still brainstorming and don’t know what to write about.

Just like any other piece of writing, start by keeping your audience in mind. Then, make a list of research paper topics that are more relevant to your interests, or a new under-developed field (for example; augmented reality, or people sentiments towards Artificial Intelligence), or a unique research topic that intrigues your audience.

But if you’re still struggling to pin down one out of the many research paper topics for your program, we’ll suggest a number of them for you to either choose from; or for you to take inspiration from and come up with your own.

Table of Contents

How to Choose the Best Research Paper Topics

Before we dive into the details, you’ll have to familiarize yourself with the basics. For starters, pick up a pen and paper and brainstorm different topics that you’d like to write about.

While personal interest is definitely important, we also suggest you opt for a topic that will intrigue your readers.  Here are a couple of factors you ought to keep in mind while selecting a topic:

Keeping your personal interest in mind

You probably won’t be able to write a stellar research paper if you’re not interested in the topic. Sit down with your peers and advisors to discuss possible ideas. It will be easier for you to discuss different themes once you’ve written down all your ideas in one place. If you’ve decided on a specific keyword for instance “consumer behaviour”, you can look for similar research papers on the internet.

A research paper isn’t a descriptive essay which you can drag aimlessly. Your research paper needs to be based on factual data and that’s only possible if you’ve conducted thorough research. While jotting down points for your first draft, ensure your statements are supported with references or examples citing credible academicals and research work.

Don’t leave it till the last day

A lot of students tend to undermine the writing process and leave for the last few days. Bear in mind that you can’t possibly write your entire research paper overnight. In order to succeed, you’ll have to devote sufficient amount of time to research.

Also, be prepared to schedule meetings with your advisor on a regular basis as you’re bound to require help along the way. At this point, make sure you only rely on credible sources that will support your dissertation.

Examples & List of Research Paper Topics

If you’re still unable to decide a topic of your interest, here is a list of 70 unique marketing research topics that you can use as marketing project topics for your MBA, or any other marketing course:

  • How do organizations use CSR ( corporate social responsibility ) to reinforce brand equity?
  • What manipulation tactics do brands use to get more customers?
  • How can brand image be communicated via social media marketing?
  • How can social media impact the buying choices of shoppers?
  • Are consumers equipped to shield themselves from direct marketing strategies?
  • Determine and analyze consumer buying behavior for [product name]
  • How does advertising impact consumer behaviour?
  • How does family orientation impact marketing communications?
  • What characteristics do buyers look for when purchasing a product online?
  • How does global marketing incorporate standardization?
  • What attributes do consumers look for when comparing products online?
  • How do financial institutions differentiate their goods and services on the basis of social class?
  • Is direct marketing really the most effective form of marketing?
  • What internet marketing trends can be expected for the future?
  • How to marketing strategies differ across different cultures?
  • Can brand advertising impact political campaigns?
  • How do brands exploit impulsive buying?
  • How does loyalty cards encourage sales and boost customer loyalty?
  • Can well-marketed brands get away with selling substandard quality products?
  • How is globalization having on impact on consumer behaviour?
  • Impact of brand image on customer loyalty
  • Brand attributes that lead to an increase in customer loyalty
  • Successful marketing approaches that helped break through strong market monopoly
  • Impact of cause marketing on brand affinity with young mothers
  • Effect of consumer promotions and discount offerings on brand equity
  • The outcomes of advertising in a recession
  • Influence on Social Media advertising on consumer behaviour
  • Effect of TV advertising on top of mind awareness
  • Understanding customer perceptions around event sponsorships
  • Does corporate social responsibility translate into sales?
  • Canadians perspective on being targeted with mobile ads based on their browser history
  • Is direct marketing welcomed by people?
  • Are customers able to differentiate between various mortgage offering by competing banks?
  • Does social media influence buying behaviour
  • Do people like being click baited into sponsored posts?
  • Understanding the impact of celebrity endorsements on ROI for CPG brands
  • Women’s sentiments around comparison advertising
  • How effective is comparison advertising to build brand equity?
  • Do consumers prefer purchasing routine grocery products online?
  • Is earned media perceived to be as important as it appears to be?
  • What makes people want to share content to their friends?
  • Understanding why content goes viral
  • Marketing challenges around the evolving family structures
  • Are we losing the emotional value and significance of money being in a cashless society?
  • Is centralized global marketing a good idea for brand health in local markets?
  • How is augmented reality going to enhance marketing experiences?
  • How will artificial intelligence support in making better marketing decisions?
  • Is immersion marketing through virtual reality technology going to be accepted?
  • What does the luxury auto buyer look for in a car?
  • How to instill a desire to purchase for customers in the luxury category
  • Harmful effects of advertising to kids
  • Impact of in-store branding on brand salience
  • Effect marketing strategies for restaurant businesses
  • Habit formation and ways to integrate new products in consumer lifestyles
  • Is display advertising going to die?
  • Can Snapchat help small business grow?
  • How do customers perceive the brand who advertise on Instagram?
  • The impact of humour in advertising
  • Do customers pay attention to nutrition labels?
  • What triggers impulse buying behaviour
  • Essentials to sky rocket a new brand to heights of awareness
  • The factors that lead to customer satisfaction in young adults
  • Elements that help build an emotional connection with your audience
  • How do males and females differ in their buying behaviour of mobile phones
  • Does language targeting help in ethnic advertising?
  • Customer Perceptions: Are well known brands good in quality?
  • Is radio still an effective method of advertising?
  • Rural vs Urban marketing challenges to be mindful of
  • Impact of internal branding on employee retention and turnover
  • An in-depth analysis of political marketing in Canada

More Categories of Research Topics

Still in need of some inspiration? Here are a few research paper areas that you can explore:

  • Distribution
  • Consumer Behavior
  • Relationship Marketing
  • Brand Management
  • Nonprofit Marketing
  • Market Segmentation & Targeting
  • Internet Marketing
  • Marketing Planning & Forecasting
  • Product Design & Positioning
  • Direct Marketing
  • Advertising
  • Purchasing & Materials Management

Hopefully, these marketing thesis topics will help you come up with a few topics of your own. If you’re still confused about which area, you’d like to work with, we suggest you consult your advisor for some additional help. Good luck!

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A List of Great Sample Dissertation Topics in Marketing

Your dissertation project should contribute to your area of study. Do not try to move heaven and earth, since you time and resources are rather limited. However, you need to add something new to make your dissertation notable among all the other existing works. To choose a great topic for your marketing dissertation, look through this list of sample topics. You will probably find something interesting and thought-provoking that will inspire you for a perfect dissertation title.

  • What factors can influence the marketing strategy success?
  • Manipulation tactics and consumer behavior: creating a desire to purchase.
  • Negative effect of advertising on teenagers.
  • The impact of branding on customer behavior: comparative analysis of Apple and Samsung.
  • What marketing strategies should be used for hotel business to attract new clients?
  • The importance of psychographics methods in marketing schemes.
  • Life style and marketing.
  • Effective Internet marketing activities: what should we expect in the future?
  • Social media as an effective tool to promote business.
  • Does irritating and silly advertising reach customers more effectively than an ordinary one?
  • The usage of successful brands advertising methods in political campaigns.
  • Can food product labels influence customer behavior?
  • Impulsive buying: social and psychological aspects.
  • What factors can affect the success of a new brand?
  • The impact of advertising on acquisition of bad habits by teenagers.
  • Branding and customer satisfaction.
  • Consumer attitude towards functional food.
  • Differences in male and female consumer making decision process.
  • How can celebrities influence consumer buying decision?
  • What are the most beneficial ways to build customer loyalty?
  • How do demands change upon generations?
  • Can effectiveness of advertising depend on a social network?
  • Can language influence product identity?
  • Why is it important to know the national culture when promoting the product?
  • Does gender influence customer buying decision?
  • The effect of globalization and customer behavior.
  • How do marketing methods differ across the cultures?
  • What are the major strategies to attract potential clients?
  • Should leading brands have products of the highest quality?

If you struggle to start your dissertation, this collection of sample topics will be very helpful for you to formulate your own paper title. It would be better to make your dissertation project a bit more specific, since you will just have no time to investigate a broad topic. It will help you to set precise and clear research objectives and questions.

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Marketing Dissertation Topics

Marketing is a broad and exciting field of study that intertwines with related subjects such as Psychology, Sociology, Business, and even Anthropology.

The field of marketing is always evolving, so there are plenty of ‘gaps’ in the literature to be filed by budding marketing students – whether you’re an undergrad or postgrad!

To help in the preparation of your marketing dissertation, this article suggests marketing dissertation topics that you could base your research on. These subject areas include relationship marketing, branding, direct marketing, international marketing (including influencer marketing), social listening, consumer psychology, online marketing, mobile marketing, marketing mix, social networks and marketing ethics.

Relationship Marketing Dissertation Topics

Branding dissertation topics, direct marketing dissertation topics, cultures and marketing dissertation topics, consumer psychology and marketing dissertation topics, online marketing dissertation topics, mobile marketing dissertation topics, the 4ps (price, product, promotion, place) of marketing mix.

  • Social Networks and Marketing Dissertation Topics

Ethics in Marketing Dissertation Topics

Relationship marketing refers to the use of relationships rather than purely transactional means, while focusing on long term customer engagement. This lets companies acquire customers, while also maintaining customer loyalty that results in repeat custom for the firm. It is an important area for modern businesses, and a topical area on which to base your marketing dissertation with highly diverse topics:

  • Digital relationship marketing in the age of COVID-19: Analysing the importance of personalisation and customisation.
  • Generating customer loyalty through high-value content creation – a case study of UK fitness brands.
  • What are the challenges for Tesco’s loyalty card scheme in today’s competitive business environment?
  • Are switching costs effective barriers to customer retention in the airline industry?
  • How can Amazon.com charge a premium price by using its diverse set of services and products?
  • What are the motivations and expectations behind loyalty schemes for businesses to attract customers in the long run?
  • To what extent does Café Nero’s app foster customer loyalty?
  • How and why can relationship marketing be used to attract new customers through social media?
  • How does product quality affect customer loyalty among high and low contact products?
  • Can luxury goods retailers prevent barriers to switching by locking in customers through a unique set of services and products?
  • How do retailers cope with polygamous behaviour among consumers?
  • How does customer loyalty at Waterstone’s change when customers shop at their online store rather than in the high street as compared to customers of Amazon.com?
  • In what ways does Waterstone’s improve its customer loyalty through its online store and smartphone apps?
  • How can companies adopt social media for successful development of relationship marketing with customers?
  • What are the challenges for small companies when adopting social media for increasing customer loyalty?
  • Using smartphone apps to attract and retain new customers: Advantages and challenges for MNCs.
  • Exploring the efficacy of customer service chatbots – helpful or frustrating?
  • Exploring the effectiveness of online consumer tribes: A case-study of Tarot reading and personal development industries.

Branding is the promise of a company to its customers. Branding is an umbrella term to refer to a wide body of literature examining how businesses can use their brands to achieve a competitive advantage, through building brand equity, launching brand extensions, managing global brands, and so forth. Marketing dissertations on branding could be based on the following topics:

  • An examination of the relationship between perceived risk and brand equity: A comparison of supermarket retailers in the UK.
  • How does innovation impact consumer brand resonance? A case study of hospitality brands who were forced to innovate as result of COVID-19.
  • Do consumers really understand a company’s brand values? The case of Starbucks vs McDonalds.
  • How does the relative importance of tangible and intangible brand values vary across product types?
  • Using digital methods to increase brand salience – a case study approach.
  • Do leading brands need to have the products which attract a large number of customer segments?
  • How is brand image affected by product availability for SME?
  • Can the brand image be transferred between sectors? The case of Virgin Cola in the UK.
  • How does unethical behaviour affect the brand image? The cases of Shell, Nike and Starbucks.
  • How do firms use corporate social responsibility to build brand equity? The case of Body Shop.
  • How can innovations sustain brands through the use of social media marketing?
  • Can brand equity be transferred to a supermarket’s own branded products in the low-price segments?
  • Using social media marketing to attract customers to brands of small companies.
  • How can companies use smartphone apps to improve brand equity? The case of Starbucks and Café Nero.
  • Targeting customers in ethnic markets: The case of Indian food customers in the UK supermarket sector.

The world of direct marketing is changing rapidly, as new technologies and social media allows companies to connect directly with the customer. This involves a wide range of tools and techniques that can be used to target consumers in a predominantly transactional manner. Direct marketers rely on information and a series of direct marketing media such as direct mail, magazines, newspapers, TV/radio, co-ops, telemarketing/teleservices and increasingly social media to disseminate their messages and acquire new customers. We have provided some suggested topics on direct marketing based on current trends, which you could use for your marketing dissertation:

  • How do Tesco and Body Shop use their loyalty schemes to sell directly to the customer?
  • How does the importance of factors that influence online selling vary according to product type in the services industry in the UK?
  • Do customers respond differently to short and long-term offers in a competitive online environment? The case of online book sales.
  • In what ways do free online chat rooms influence consumers’ response to direct sales promotions in social media environments?
  • Assessing the effectiveness of beauty brands’ direct marketing via YouTube.
  • How does the nationality (accent) of telemarketers influence customer response in an increasingly diverse international selling environment?
  • Do consumers know how to protect themselves from unscrupulous direct marketing tactics used by social media marketing companies?
  • How does message length affect the success of direct marketing messages? A comparison of online and offline mediums.
  • Can direct online and social media marketing be used to build customer relationships or is it simply a transactional medium to acquire new customers in the short run?
  • Can online marketing be as effective as a group-orientated tool as it is an individual-orientated one?
  • How do prospecting methods differ in an online and offline environment? The case of the airline industry in the UK.
  • Using SMS and email to connect with customers: Advantages and limitations of direct marketing.
  • Social media marketing as a tool to target luxury customers: Advantages and issues for small companies.
  • Using social media to reduce the cost of direct marketing: The case of small companies in the UK.

For some products and services, cultural considerations can play an important role in how marketers interact with consumers. With the increasing globalisation of business, firms have to pay greater attention to how national culture impacts upon consumer behaviour and customers’ reactions towards different types of marketing communication. Marketing across cultures is becoming more prominent in business, as more and more businesses are expanding throughout the world. This creates an ideal area to base your marketing dissertation on.

  • How does innovation and culture influence the market performance of SMEs in China?
  • Native advertising: Exploring its effectiveness in the UK, China, and the US.
  • What are the effects of social media on organisational culture in the UK’s fashion industry?
  • How is globalisation affecting the organisational culture of Toyota’s global operations?
  • How does language impact upon brand identity? The case of Coca-Cola in the People’s Republic of China.
  • How does culture affect the marketing of automotives? The Case of Toyota in China.
  • What effect does culture have on marketing communications? The case of Coca Cola in India.
  • How do marketers take into account regional differences in “national” culture? The case of banks in the Basque country and Catalonia, Spain.
  • Can automotive vendors afford to treat consumers as a homogenous mass? The case of the North-South divide in Sweden.
  • How does individualism-collectivism influence the sales of mobile phones? The case of the People’s Republic of China.
  • How do supermarket chains overcome language differences in Switzerland?
  • How can banks use pricing strategy to boost customer satisfaction and profitability?
  • How can national culture explain the prominence of Scottish whiskey sales in the global whiskey market?
  • How can countries use national culture to help them promote major exports? The case of the Champagne region, France.

Marketing is fundamentally underpinned by consumer behaviour, which can largely be explained by examining consumer psychology. This highlights how consumers behave in each stage of the buying process and why they react as they do. On this basis, marketers can design and implement communication strategies that target specific customer groups based on their psychological profiles. Some suggestions to base your marketing dissertation within the area of marketing and consumer psychology are as below:

  • What motivates consumers to purchase products from Amazon?
  • What are the uses and gratifications associated with consumer online reviewing?
  • How does marketing intelligence and planning affect sports marketing?
  • How can organisations make effective use of Big Data to gain an understanding of their customers’ psychology?
  • What are customers’ perceptions towards green marketing?
  • What are customers’ attitudes towards digital marketing activities of Burberry?
  • What are the antecedents of word-of-mouth communications? The case of blockbuster marketing.
  • What are the effects of negative word-of-mouth communications on organisational performance?
  • How does gender effect information processing among consumers of luxury goods?
  • What role does motivation play in buying behaviour? An examination of the mobile ringtone market in the UK.
  • How does gender effect selective distortion among luxury goods buyers?
  • What role does learning play among functional online advertisements?
  • Does the importance of beliefs and attitudes vary across low and high involvement products?
  • How does gender influence online purchase behaviour of luxury goods?
  • How is social media affecting the buying behaviour of luxury goods in the fashion industry?

When marketing moves online the traditional rules are either broken or extended. Such extensions include the need to take into account privacy, security, the greater ability to customise and personalise user experiences, the changing nature of consumer behaviour and the interaction of online and offline mediums. Online marketing has become essential for organisations in gaining competitive advantages and enhancing their business performance. Online marketing is a useful and current area of market research. Some suggestions to base your dissertation on online marketing are as below:

  • How can firms customise their products? The case of Apple.
  • What are the effects of a successful digital marketing campaign on Dior’s brand performance?
  • What are the benefits and challenges of using social media to market luxury goods?
  • How does using web analytics for digital marketing enhance brand performance?
  • What is the impact of digital marketing innovation on Apple’s performance?
  • What are the benefits and challenges faced by Burberry in using digital marketing?
  • How can firms personalise their products? The case of Nike.
  • An assessment of the value of assortment to customers: The case of Dell Computers.
  • How does a consumer’s perception of control affect their choice of brand? The case of buying computers online.
  • How does visual constituency affect site identity and product attitude?
  • How does gender affect online consumption behaviour?
  • How can firms successfully combine online and offline shopping features? The case of Amazon.com/Toys-R-Us.
  • What product attributes are most valued by consumers in search, comparison and purchase decision-making online?
  • How do consumers react to brand alliances online? The case of Amazon.com and Wal-Mart.
  • An investigation of the antecedents of consumer behaviour in online auctions? The case of eBay.

Mobile marketing has become the latest marketing communications medium which enables large brands such as Coca-Cola, Nintendo, MTV, New Labour, Lastminute.com, and others to attract new customers and retain existing ones in both traditional and non-traditional ways. With the lowering of mobile phone tariffs and the increased levels of Internet browsing using mobile phones, this medium has become increasingly important to marketers. Below are suggestions for dissertation topics in the area of mobile marketing:

  • How does permission-based marketing impact mobile marketers when developing and implementing international marketing campaigns?
  • How can brand image be conveyed in a mobile marketing environment?
  • Can a strong brand image be built through mobile marketing techniques?
  • What do customers want from mobile marketing messages?
  • How does location influence mobile marketing communications?
  • What role does timeliness play in mobile marketing communications?
  • What are the advantages and disadvantages of push and pull mobile marketing strategies?
  • How can mobile marketing be used as a viral marketing tool?
  • How can mobile payment services increase revenue for mobile marketers? The case of Vodafone.
  • How can customer relationship management (CRM) be applied in a mobile marketing environment to improve customer loyalty?
  • How can marketing managers drive consumer acceptance of mobile marketing?
  • What impact does brand personality have on purchase intentions in the context of mobile marketing?
  • What are the diffusion and success factors of mobile marketing?

The 4Ps concept represents the cornerstone of marketing is widely used by marketing managers when trying to influence consumer decision-making processes. Below are suggestions for dissertation topics in the area of the Marketing mix:

  • How do price adjustment strategies vary in online and offline environments? The case of music sales.
  • Can an overt international pricing strategy negatively affect the brand image? The case of iTunes.
  • How effective are public relations campaigns following brand failures? The cases of Nike, Shell, and Marks and Spencer.
  • The impact of firms varying the frequency of their advertisements in online and offline environments on customers’ purchase intentions? The case of Waterstone’s.
  • The impact of product information availability and persuasive advertising on consumer behaviour.
  • Differences between comparison and non-comparison advertising and the impact on customers’ purchase intentions? The case of the alcoholic drinks industry in the US.
  • Advantages and disadvantages of online advertising in international marketing.
  • Can point-of-purchase promotions be as effective in an online environment as they are offline?
  • How important is location to customer choice in the UK’s airline industry?
  • How has the Internet helped unsought goods build brand awareness? The case of comparison websites.
  • Is word-of-mouth (i.e. online customer reviews) the new element of the Marketing mix?
  • How important is the Marketing mix for non-profit organisations?
  • The effect of brand awareness on consumers’ purchase intentions. The case of low and high involvement product categories.

Social Media Marketing Dissertation Topics

Social media networks (e.g. Facebook, Twitter, Instagram, and LinkedIn) are not only changing the consumers’ attitudes and behaviours, but they are also presenting marketing practitioners with new challenges when trying to reach and acquire customers online. As social media networks become more popular, a marketing dissertation in this area will be timely and in line with current marketing research trends.

  • What uses and gratifications are provided by beauty brands’ social media content?
  • A content analysis of Food brands Instagram posts.
  • An examination of the positive, neutral and negative user comments on Facebook and their impact on future participation in discussions.
  • Why have functional applications on Facebook achieved so little success compared with their fun counterparts?
  • How do applications of Facebook turn users into sales? The relationship between total installs, daily active users, and application valuation.
  • A comparison of the effectiveness of banner advertising on different social media networks? The cases of Facebook, Instagram and Twitter.
  • What impact does newsfeed restriction have on consumers’ attitudes and behaviours towards using Facebook?
  • Is electronic word-of-mouth more persuasive than traditional word-of-mouth? An investigation into online customer reviews.
  • Does traditional customer loyalty apply to consumer behaviour in social media networks?
  • How do non-profit organisations execute marketing campaigns on social media networks such as Facebook?
  • Can firms measure the ROI of their social media marketing?
  • An investigation of the impact of brand post popularity on Facebook brand fan pages on social media marketing.
  • Usage, barriers and measurement of social media marketing: Implications for marketing managers.
  • The impact of social media marketing on brand loyalty.
  • How do firms use social media marketing to encourage customers’ purchase behaviours?
  • How do vegan brands use social listening to enhance their marketing strategy?
  • Instagram, influencer marking and trust – a critical investigation.
  • Partnering with YouTube content creators and influences – an effective marketing strategy for fitness brands?

The power of the media in changing consumer attitudes has a significant impact on how firms are expected to behave, as well as how they should integrate ethics into their marketing campaigns. As a consequence, marketing ethics is concerned with a range of issues from ethical business practices, to Corporate Social Responsibility (CSR) programmes and cause-related marketing. Below are suggestions for dissertation topics in the area of marketing ethics and CSR:

  • The role of EasyJet’s low fare online pricing strategy on changing customer demand trends?
  • Exploring Patagonia’s marketing strategy – Green or Greenwashing?
  • The impact of FairTrade labels on consumers’ purchase behaviours?
  • Vegan vs cruelty-free: the politics of labelling and why it matters.
  • What impact do published codes of conduct have on customer buying behaviour? The cases of The Body Shop, Levi Strauss, and Marks and Spencer.
  • How do ethical purchase intentions and ethical awareness affect purchasing behaviour? A comparison between the sales of battery and free-range chickens.
  • What impact do cause-related marketing campaigns have on consumer buying behaviour? The case of Starbucks’ Raise a cup to a good cause campaign.
  • Why do some controversial marketing communications work whilst others fail? The case of PETA – People for the Ethical Treatment of Animals.
  • How have spam laws improved marketing ethics online?
  • What factors distinguish a consumer’s choice of most and least socially responsible firms?
  • How do firms use public relations to recover from consumer boycotts? The case of Shell and Nestle.
  • The role of gender differences in the impact of CSR perceptions on corporate marketing outcomes.
  • The relationship between marketing ethics and corporate social responsibility: Serving stakeholders and the common good.
  • The role of trust in building company reputation and brand equity through CSR initiatives.
  • Firm performance and corporate social responsibility. An investigation into the role of marketing competence and market environment.

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March 19, 2020

Marketing Topics

Do you need the best marketing topics you can find? If this is the case, we are certain you already know why finding the best marketing topics is so important. You probably already know that finding exceptional marketing research topics usually means getting bonus points on your essay. The truth is that professors really appreciate originality. And by consistently finding – and writing about – the most interesting marketing research paper topics, you show your professor that you’ve dedicated a lot of time and effort to writing the best essay possible. The final grade you get on your paper will surely reflect this.

Why Do We Offer Marketing Topics for Free?

You may be wondering why we are offering marketing topics for research paper for free. The truth is that we don’t get anything out of it. Our professional academic writers put together these 50 interesting topics because we want to help students. We want you to get the highest possible grades on your academic papers. After all, we know how difficult it can be to consistently get high grades on essays – especially when you need to write three of four of them every month. We are more than happy to give you more than enough marketing topics to write about for free.

Is It Really Difficult to Find Marketing Research Topics?

But wouldn’t it be easier for you to just search for marketing essay topics on your own? The sad truth is that it would take you many hours of work to come up with a couple of decent topics. You don’t have the experience of an academic writer. To find great marketing topics for research, you would need to ask around on blogs and forums, read journals and papers written by experts, and even scour the Internet. You would, of course, then need to modify the topics you find to make them unique. Also, you want to make sure none of your classmates will be writing a paper on one of your marketing paper topics.

50 of the Best Marketing Topics From Industry Experts

To save you a lot of time and effort, we created an entire list of marketing research topics. Again, these are all 100% free to use as you see fit. We’re also doing our best to update the list as frequently as possible to make sure we can help as many students as possible.

Digital Marketing Topics

Looking for some digital marketing plan topics or some topics about digital marketing in general? Take a look at these ideas:

  • How does A/B testing work?
  • The best customer experience opportunities for digital marketers.
  • How to create a digital campaign in 5 steps?
  • What is experiential marketing?
  • Using geolocation to your advantage.

Marketing Blog Topics

If you have a blog and want fresh content, read these marketing blog topics and pick the one that suits your needs:

  • The basics of growth hacking.
  • The success of influencer marketing.
  • Taking advantage of local marketing.
  • What is luxury branding and how you can go wrong.
  • Does marketing automation exist?

Marketing Research Topics for College Students

Don’t need marketing presentation topics? In this case, here are some marketing research topics for college students that you can write about right now:

  • Advanced multi-channel marketing strategies.
  • How does personalized marketing work?
  • 5 of the best ROI tips you don’t want to miss in 2020.
  • Analyzing social engagement metrics correctly.
  • How to build content marketing authority fast.

Content Marketing Topics

Content marketing is a huge industry. New and innovative techniques appear every month. Here are some fresh content marketing topics for you:

  • The best content strategy for 2020.
  • What is visual content marketing and how does it work?
  • What are IAB Rising Star Ads and why are they better than traditional ads?
  • Using content curation to your advantage.
  • The “content headache” phenomenon in the United Kingdom.

Hot Topics in Marketing

Everything hot, including digital marketing blog topics, is listed below for you to use for free today:

  • Is your SME losing revenue because it lacks a mobile website?
  • The best practices of mobile marketing in 2020.
  • The path to purchase for mobile users in the United States.
  • Will desktop search numbers fall below mobile search numbers in 2020?
  • The importance of storytelling in 2020.

Controversial Marketing Topics

If you want to impress your professor, pick one of our controversial marketing topics (just make sure to write in an objective, unbiased manner):

  • Should you use PLAs (Product Listing Ads) or paid advertising on Google?
  • Does Google really favor big brands and disregard small businesses?
  • Social media does not affect SEO rankings in Google.
  • Traditional on-page SEO is dead for all intents and purposes.
  • Grey SEO techniques don’t pose any problems for the savvy marketer.

International Marketing Topics

International markets are interesting, so here are some unique international marketing topics that you can write a paper about today:

  • The key aspects of international marketing management.
  • The 3 most useful analytics tools for international marketing campaigns.
  • Finding your target market in 2020 home or abroad.
  • Understanding cultural differences can make or break your marketing campaigns.
  • Does the world care about green (eco-friendly) marketing techniques?

Trending Marketing Topics

Are sport marketing research topics trending right now? Yes, but there are many other trending topics that make for an amazing essay:

  • Is word-of-mouth marketing better than any other form of marketing?
  • How does Facebook post sharing affect your revenue?
  • Should you focus on driving ecommerce traffic from social media?
  • The ultimate Instagram marketing guide.
  • Should marketers use less text in UX design?

Social Media Marketing Topics

Social media marketing can be difficult and its methods can be very intriguing. Here are some of the social media marketing topics we would write a paper about:

  • 3 Facebook case studies relevant in 2020.
  • What is the conversion rate of the average Facebook marketing campaign?
  • Is Facebook’s organic reach fading away?
  • Can LinkedIn be used as a marketing resource?
  • Tips and Tricks for advertising successfully on Twitter.

Sports Marketing Topics

Of course, no list would be complete without some interesting and original sports marketing topics. Here are some examples:

  • The effects of traditional marketing on ticket purchases: a case study.
  • What is sports association and how can you make money with it?
  • Do football sports clubs really need marketing campaigns?
  • Why do people watch e-sports?
  • When do brands choose to dissociate with an athlete or a team?

When you’re writing your dissertation, you need to be very careful about the topic you choose. There are hundreds of marketing dissertation topics you can choose from, but not all of them are right for you. The best way to make sure you choose the right topic is to work closely with one of our expert dissertation writers . Getting a list of marketing thesis topics is quick and simple. Of course, you can pick the topic you feel most comfortable writing about. If you need additional help, our experts will be more than happy to assist you.

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Dissertation Topics in Marketing Actual in 2023

12 Mar 2022

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❓How to Choose the Topic?

Dissertation Topics in Marketing:

  • 💻Digital Marketing
  • 🎫MBA Marketing
  • 🪀Interesting
  • 📱Social Media
  • 💕Relationship
  • ✅Consumer Behaviour

It takes a lot of work to develop the right marketing thesis topic. You can't just choose any case. It has to be something related to your area of study, and it has to be interesting. At the same time, it must be sound and well-written so that professors will approve it.

We've compiled a list of about 100 of the best international marketing dissertation topics. Use these examples comfortably and create your idea.

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How to Choose the Right Topic for Your Marketing Dissertation

To choose the right topic for your dissertation , you have to pick something actual and relevant to the field. Moreover, your choice must be interesting for reading. But not something filled with many scientific terms.

The idea must be based on a case that other people have already researched. That will give you enough credible sources to use for your work.

When writing your dissertation , remember that it revolves around data. Thus, using credible academic references with correct information is best.

While doing that, a good thing to remember is to look for ideas with gaps that have great potential. They will allow you to create a good piece that will be interesting to read. But given how hard these are to notice, you should get dissertation assistance . You can get help from our team of professionals or ask your professor for suggestions.

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Branding Dissertation Topics

Branding is a term that comes from the business world, and you will often see it in the field. The word refers to many processes that give meaning to various organizations, businesses, services, and goods.

In that sense, branding can be a way for the company to promote its products and achieve an edge over competitors by building its brand. It can be a promise to the customers or the appeal of a good or service.

  • Brand value, and how the consumers perceive it. Case of Pepsi versus Coca-Cola.
  • The company branding and its effect on business productivity.
  • What is the significance of social media marketing for brand development?
  • Is there cultural meaning in brands, and why?
  • Branding and its nature. Comprehensive evolution study.
  • The relations between the brand, customers, and their emotions.
  • Why is brand management essential for achieving profitability?
  • Branding and the importance of having a top product that attracts customers.
  • How can the use of digital methods increase brand standing?
  • Smartphone apps, and how businesses can use them to improve their brand equity.

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Digital Marketing Dissertation Topics

Without a doubt, this is the future of commerce in the current age. That is due to the significant increase in online shopping. With the growth of online sales and new e-commerce, experts must develop unique strategies to boost their sales.

Because of that, we have prepared a few ideas about digital marketing thesis topics for you:

  • Modern customers and how social media applications can affect their behavior.
  • Marketing and landing pages, and why they are so important to have.
  • Google and Amazon ads and how they are a necessity for online commerce.
  • Digitalized platforms and the adoption of automated service interaction. How they affect clients and companies.
  • What exactly is the role of the Internet? How does it influence customers' behavior?
  • Smart devices and their effects on boosting company sales.
  • Is it essential to analyze the consumer's psychology in marketing strategies?
  • How have stars and influencers affected online sales and strategies?
  • Digital marketing. Is it better for the customer to interact with a machine or an employee?
  • Email strategies. Are they outdated, and what are the most common mistakes of this strategy?

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MBA Marketing Dissertation Topics

Having a Master's can be essential as it opens a new path for you and allows you to learn more. In that sense, it also shows you know about marketing in general. So, picking the right dissertation topic is crucial because you have to prove your knowledge.

  • Digital and mobile marketing. What are their strengths and weaknesses?
  • Note the difference between offline and online market goods and how clients respond to them.
  • Management and its response to boycotts. What is the proper reaction?
  • What are the customer's reactions during periods of recession and crisis?
  • Customer profile gender, age, and ethnicity. How do they affect online purchases?
  • What is the importance of a successful branding strategy, and how does it attract loyal customers?
  • How does color relate to brands and affect sales in the clothing industry?
  • Strategies about charity. Why are they important, and how do people regard them?
  • Best sales strategies that make consumers buy food online.
  • E-commerce, and how a loyalty program encourages the customers to spend more.

Interesting Marketing Dissertation Topics

No matter what you are writing about, you must pick an interesting topic. Then you will have an easy time researching and writing.

Marketing is a field connected to a lot of data, and that can make writing your Master's dissertation hard. Thus, striving to pick a compelling case to write about will help you immensely.

  • Should we combine offline with online techniques to increase sales in the digital business model?
  • Politics and their effects on marketing strategies.
  • What are the best and worst parts of SMS marketing? Is it an actual concept?
  • The concept of standardization in the field and how it affects the clients.
  • How does brand value affect the customer's decision?
  • How do retention and innovation go hand in hand? What are the effects?
  • Family packs and oriented online commerce strategies.
  • Online trends and their impact on marketing techniques. How have they changed during the past ten years?
  • The power of customization in e-commerce and how it affects sales.
  • Market segmentation and its effects on sales channels. Is it a good or bad strategy?

Social Media Marketing Dissertation Topics

In the current commerce world, many, if not most, marketing campaigns and deals take place online. With that, the importance of social media and other widespread online platforms increases. So, social media marketing strategies are a must for the success of any thriving business.

  • Are Google, Amazon, and Facebook ads convenient for digital trade?
  • Effects of social media and the impact they have on customers.
  • Marketing, E-commerce, and the importance of proper SEO. Effects and aftermaths.
  • Is it good for huge corporations to use social media and focus on younger customer groups?
  • How can products and online services affect customer loyalty to the brand?
  • Are influencers and famous actors a good strategy to increase your audience?
  • Social media and its significance in modern marketing promotion campaigns.
  • How can online content marketing build a larger presence and loyal customers?
  • Are social media suitable for branding or just boosting a company's sales?
  • Should a company build online value through transparent customer reviews? Best ways to do it.

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Relationship Marketing Dissertation Topics

Customer association is crucial for the success and good sales of every business. Thus, customer relationships are often vital to a good marketing approach. That is because such techniques rely on how well you know your customers and what you want to focus on when approaching them.

  • How has customer retention changed due to the Covid-19 pandemic, and how does that affect marketing strategies?
  • Modern consumer behavior. Is it reasonable to push clients to change their customer style or not?
  • How can the decision-making process affect cultural or ethical influences?
  • Big corporations and their strategies. Why do customers stay loyal and abide by global marketing rules?
  • Why is it important for a company to learn more about its client's psychoanalytical model?
  • Differences between the classes and racial discrimination when targeting different ethnicities.
  • E-commerce and shopping application. How can customers achieve satisfaction through verbal communication?
  • What is the risk when dealing with unhappy customers and boycotts?
  • When is it reasonable to change prices, and how do clients see these changes?
  • Customization: The best way to personalize your company's product to suit your customers.

Marketing dissertation topics can include areas such as pricing strategy, brand loyalty, customer satisfaction, etc. Writing a dissertation on a marketing topic can be a difficult task. That is why services such as custom dissertation writing services are available to alleviate this stress and make the process easier.

Fashion Marketing Dissertation Topics

Fashion marketing aims to resolve or create promotion issues connected to a clothing brand. Many of the strategies in the field include publications on specialized blogs. They can also have websites, Google Ads, and campaigns with influencers.

Below, we have prepared a few exciting topics from that field. Please take a look at them and gain inspiration about your dissertation topic:

  • Are fashion marketing strategies mainly aimed at women, and why?
  • Social media applications and their influence over fashion commerce strategies.
  • Fashion marketing techniques and logistics. The importance of proper planning.
  • What are the best ways to identify your clients in fashion marketing?
  • Best ways to create the ultimate customer experience in fashion.
  • Should fashion strategies spin around famous influencers or not?
  • Can sales be predicted effectively in fashion marketing, and how?
  • Best ways to attract younger customers. Goal-oriented campaigns and their benefits.
  • How can data suggest the best decisions in fashion promotion, and why?
  • The importance of researching and properly planning product prices.

Sports Marketing Dissertation Topics

In the modern world, sports are present in everyone's life. So naturally, sports-related advertising significantly impacts a company's brand sales and income.

Given how important that is, we have prepared a few of the best marketing-related dissertation topics in the field. Use them to gain inspiration and choose a suitable case.

  • Is it a good idea to use famous sports stars in promotion strategies?
  • World Cup 2022 and its importance for great marketing campaigns.
  • How can Esports be a suitable advertising platform? Best practices in the field.
  • Are behind-the-scenes images a good move in promotion strategies or not?
  • Advertising and betting platforms. Correlations and how these companies advertise on sports media.
  • How can bets influence sports marketing, and how are they connected?
  • Best advertising strategies. Teasers and previews before the start of a competition.
  • Women in sports and how they advance sports marketing.
  • What is the role of artificial intelligence, and can it change the shape of marketing in sports fields?
  • Ticket purchases. Why is it one of the best promotion revenue streams?

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Ethics in Marketing Dissertation Topics

Marketing ethics are concerned with various business practices and company responsibilities. They are usually influenced by the clients' behavior or change in attitude.

Nowadays, these are common, thanks to the influence of social media platforms. Below you can see a few suggestions for such topics.

  • What is the impact of goods labels on the clients' purchase behavior?
  • Exploring the depths of Amazonia jungles. Is it green or greenwashing?
  • How do corporate behavior and ethics influence customer sales? Investigation.
  • Why does labeling matter, and what are its effects? Vegan versus the cruelty-free label.
  • How have spam rules and laws improved online ethics for consumers?
  • Pharmaceutical representatives and their gifts. Business ethics and morality investigation.
  • Gender difference and its impact on corporate social responsibility perceptions. What is the corporate marketing outcome?
  • The effects of the code of conduct of some stores. How does it affect customers?
  • Ethics, marketing, and the relationship between CSR. Are they a priority to the stakeholders or the common good?
  • How WizzAir online fare pricing influenced the customer demand trends. Marketing pricing strategies.

Consumer Behaviour Dissertation Topics

Consumer behavior in marketing often refers to the customer's needs. How they meet them with the purchase of goods, and how they use them. The same also refers to various services and even expands to clients disposing of goods.

An effective marketing strategy knows the ropes around consumer behavior. So, before starting a campaign targeted at a specific group, you must research. Here are some topics examples:

  • In what ways does a company determine consumer behavior and maximize the benefit from it?
  • Modern digital tools. The practice of finding consumer behavior and its benefits for social marketing strategies.
  • Client behavior study. Why do women purchase more fashion goods than men?
  • What are the aftereffects of neglecting your target group's consumer behavior?
  • Consumer behavior. How can the use of indecent language influence the young population to buy more?
  • Why have goods like masks and disinfectants increased in popularity during and after the pandemic?
  • Client's behavior and why it is difficult to market goods in today's busy world.
  • Innovation is a way of retaining a brand's value even after a recession.
  • Product outreach and the consumer's behavior towards it.
  • Beauty product sales and male clients. Consumers behavior investigation.

Suppose you have read everything. Now you know more about the different types of marketing dissertations. You saw great examples of marketing topics related to the field and now can easily use them to gain motivation for your work.

Selecting a compelling topic for a marketing dissertation can be overwhelming. However, with the help of the PapersOwl writing service , you can easily identify a focused dissertation topic that aligns with your research interests. Their team of experts will guide you in choosing the most relevant and interesting topics that will help you make an impact in your field of study. With their support, you can be sure to produce an exceptional marketing dissertation that stands out from the rest.

Remember, inspiration is crucial, as marketing students' thesis topics revolve around it. So get your motivation, select the suitable case that interests you, and form your thesis.

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I have always been a bit of a polymath – I loved going through encyclopedias, learning interesting facts about the world around us. Even when it was time to choose my major, I struggled a lot, as I wanted to learn everything about everything.

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Best Ever 111+ Research Topics for Marketing By Experts

Research Topics for Marketing

Are you struggling to find a well-thought marketing research topic for your thesis? Finding a research topic for marketing can give hard times. Marketing students spend a lot of time doing assignments. But they also have the opportunity to utilize their time and discover their true interests. Marketing has a wide range of aspects.

Therefore it is sometimes difficult to find the perfect topic for your thesis. In such a time, this article is your savior. In this article, we brought you some research topics that are interesting and equally unique. We have tried to cover every niche in this blog which is research topics for marketing. From marketing research topics to social issues.

If you have any pending marketing essays, then don’t worry. We are here to help you with your marketing essay. However, you can get the best marketing essay help from us. So, don’t waste your time get marketing essay help now.

Below is the List of All Interesting Research Topics for Marketing for Your Thesis

Table of Contents

  • A study on consumer buying behavior for Coca-Cola.
  • The distribution system in small-scale companies and multinational companies. Compare.
  • Business marketing paradigms and tactics in the modern market.
  • Use of CPR (Corporate social responsibility) by companies to build their brand.
  • Marketing research and business sales. Define the relationship between them, their need, and their importance.
  • Different market segments.
  • Impact of globalization on consumer behavior.
  • Covid-19 and its effect on the global economy. 
  • How does advertisement on TV affect consumers’ top mood?
  • Impact of advertising in the recession period.
  • Marketing strategy in the fashion industry.
  • Using Starbucks as an example. Explain International Market Entry.
  • Views on celebrities promoting brands. Result and impact on return on investment.
  • Artificial Intelligence.
  • Conversational Marketing.
  • A new trend of marketing- Video Marketing.
  • Digital Marketing and Search engine optimization.
  • The strongest form of marketing strategy- The influencer market.
  • Marketing and Social media management.
  • Importance of email in the market: Email Marketing.
  • How important is information and computer technology (ICT) in Supply Chain Market?
  • Impact of ICT on Supply Chain Market.
  • Importance of Corporate Social Responsibility (CSR). Describe it with the example of Adidas.
  • Content promotion on Pinterest. Briefly explain.
  • How can you boost followers on Instagram?
  • How to organically increase Return on ad spend.
  • Advantages of following your competitor on social platforms.
  • Social Media Marketing Strategy: Dos and don’ts.
  • How to create content that is engaging? 
  • The most successful and powerful form of promotion.
  • Social media and consumer behavior. Their relationship and impact on each other.
  • Effective ways of generating leads.
  • Expected trends in the future for marketing. 
  • Methods of creating a captivating e-newsletter for the public’s attention.
  • Importance of Brand name, Brand image, and reputation.
  • Thought of running a business without marketing. Views, pros, and cons.
  • Facebook advertisement promotion: effective or not.
  • How often a business should launch new campaigns?
  • Are giveaways on social media worth it?
  •  How huge a Giveaway should be according to the business scale?
  • The whole strategy for making content go viral.
  • Is Snapchat capable of effectively advertising?
  • Effective and unique campaign ideas.
  • Difference between the quality of small business products and well-known business products.
  • Should radio still be preferred as an advertising option?
  • Facebook versus Instagram: which is best for marketing?
  • Difference between leads generated from Facebook and leads generated from Instagram.
  • Click-baited sponsored content. Impression on the consumer.
  • Social media marketing, advertising, and business-to-consumer marketing. Advantages and disadvantages.
  • Influence of BREXIT on UK financial institutions.

List of Popular Marketing Research Topics

  • Personalization is essential in marketing.
  • The impact of the marketing mix on organizational performance.
  • The significance of STP analysis in any corporate organization.
  • What effect does television advertising have on the customer’s overall mood?
  • How can lockdown scenarios affect the organization’s public relations efforts?
  • The significance of environmental auditing in developing efficient marketing strategies.
  • One of the most popular green advertising taglines is “Just Do It.”
  • Apple, Southwest Airlines, and Budweiser all have excellent marketing techniques.

Content Marketing Topic Ideas

  • What is pillar content, and how can it help you increase sales?
  • Marketing content repurposing for startups.
  • The most important elements of every effective content marketing.
  • When should you use micro-content in content marketing campaigns?
  • The most powerful content promotion techniques. 
  • The advantages of one-step vs. Multi-step content marketing campaigns.
  • Lead generation content marketing strategies.
  • How to increase email subscription rates using content.
  • As an emerging content marketing strategy, interactive content marketing.
  • Canva’s design school content marketing strategy in action.

Strategic Marketing Topic Ideas

  • Lack of business visibility.
  • There is no marketing strategy.
  • Inconsistencies in the value communication of products or services.
  • Innovative marketing solutions are not worthwhile to invest in.
  • Market research that could have been better executed.
  • The departments of marketing and sales need to be linked.
  • A company does not keep track of its customers’ past interactions.
  • My company is too small to succeed without marketing.
  • The marketing department relies on traditional marketing strategies.
  • The company’s target market segment is unknown.

Marketing Research Topics in Distribution In 2023

  • Evaluating the effectiveness of online distribution channels for small businesses.
  • Understanding the impact of delivery speed and convenience on consumer buying decisions.
  • Analyzing the role of social media in driving online sales for distributors.
  • Assessing the impact of new payment methods on distribution channels.
  • Examining the effect of personalized marketing on customer loyalty for distribution companies.
  • Investigating the role of packaging and branding in influencing consumer purchase decisions in retail distribution.
  • Understanding the importance of data analytics in optimizing distribution strategies for retailers.
  • Analyzing the impact of e-commerce on traditional distribution channels.
  • Evaluating the effectiveness of loyalty programs in retaining customers for distribution companies.
  • Investigating the role of influencer marketing in promoting new products for distributors.
  • Examining the impact of online reviews on consumer trust and purchase decisions in distribution channels.
  • Understanding the role of customer service in enhancing the customer experience for online shoppers.
  • Investigating the effectiveness of cross-channel marketing strategies in reaching new customers.
  • Analyzing the impact of global trade and tariffs on distribution channels for multinational companies.
  • Evaluating the importance of supply chain management in ensuring timely delivery of products to customers.
  • Understanding the impact of demographic changes on distribution channels, such as the rise of millennial consumers.
  • Investigating the effectiveness of subscription-based models in increasing customer loyalty for distributors.
  • Analyzing the role of data privacy and security in building trust with customers in online distribution channels.
  • Understanding the impact of sustainability and eco-friendliness on consumer purchasing decisions in retail distribution.
  • Evaluating the effectiveness of in-store promotions and displays in driving sales for physical retail distribution channels.

Digital Marketing Blog Topics In 2023

  • The Future of SEO: How Artificial Intelligence Will Change the Game
  • Personalization in Digital Marketing: Strategies to Reach Your Target Audience
  • The Rise of Voice Search: How to Optimize Your Content for Voice Assistants
  • Social Media Marketing Trends: What to Expect in the Next Five Years
  • The Importance of Video Marketing in 2023: Tips for Creating Engaging Content
  • The Ethics of Digital Marketing: Balancing Privacy and Personalization
  • The Power of Influencer Marketing: How to Collaborate with Influencers in Your Niche
  • The Future of Email Marketing: Automation and Personalization
  • Emerging Technologies and their Impact on Digital Marketing
  • The Role of Data Analytics in Digital Marketing: Leveraging Insights for Business Growth.

List of Best Research Topics for Marketing for You in 2023

If you are still in need of some inspiration regarding marketing research topics, then here are a few marketing research topics that you can explore:

  • To examine the factors that are influencing customer loyalty by brand image. A case of Adidas.
  • To assess the marketing approaches that influence consumer buying behavior.
  • The impact of inorganic over organic reach on several social media platforms.
  • To identify how brands exploit impulsive buying.
  • To Identify How Internet Marketing Has Changed the Lives of Consumers and Brands.
  • To examine the difference between advertising & creating brand equity.
  • The impact of brand strategies and advertising on youth.
  • To identify which social media platforms are used most by brands to reach their customers for create awareness
  • To determine the factors and elements that emphasize the development of emotional connection with the customers.
  • To Analyse the Effect of Emotional Targeting of the Brand on Customers.

Hopefully, this list of the best marketing research topics will help. If you’re still confused about which area you’d like to work in, below are some more topics related to the Pandemic. 

3 Pandemic Related Research Topics for Marketing (COVID-19)

Below are the top 3 pandemics related marketing research topics:

  • Marketing shift in the retail sector – A case of Covid – 19
  • Vaccine Access & Inequality
  • “Common Good” vs Medical Privacy
  • How to choose right topics for marketing
  • The Importance of marketing in today’s life
  • How to create an effective marketing presentation

What Should a Marketing Thesis Structure Look Like?

After you find the perfect marketing research topic, you may struggle with how you should outline it on paper. Therefore, we brought you this ideal outline for your thesis that you can use or change here and there to make it more like you. 

INTRO: Foundation of the thesis

Background.

Stating the purpose.

Stating the thesis.

MAIN BODY: Argument 1: Precise explanation.   

Support evidence. 

Argument 2: Precise explanation.   

Conclusion.

Argument 3: Precise explanation.   

CONCLUSION:

Restate the argument. and summarize everything 

Slightly conclude everything.

Tips and Tricks to Choosing the Best Research Topics for Marketing

Firstly, you’ll have to be familiar with the basics before we even deep dive into the details. If you want to start, pick up a pen and paper and then write about different topics that you’d like to write about. 

Here are some of the factors that you want to keep in mind while selecting research topics for marketing:

Try To Keeping Your Personal Interest In Mind

You won’t be able to write a research paper if you are not interested in the topic. Sit down and relax. Try to think about topics in which you’re interested.

It will be a lot easier for you to discuss different themes once you’ve written down all your ideas in one place. 

Don’t Leave It In The Middle

More than 50% of the students start the writing process, but they are not able to complete it and leave it in the middle. Just keep in mind that you’re not able to write an entire research paper overnight.

In order to succeed, you’ll have to give a sufficient amount of time to research.

If you want some help, get some advice from your advisor daily.

A research paper is not something into which you can drag something aimlessly. On the other hand, your research paper needs to be based on actual data, which is only possible if you conduct thorough research. 

While writing a note for your research, make sure your statements are supported with references or examples. Above all three tips that you have to keep in mind while selecting research topics for marketing.

All of these are unique research topics for marketing students. And they are perfect for college students to write their marketing thesis because the internet has plenty of information on each one of them. Make sure to read enough about the selected topic before starting to write. And also make an outline of the thesis at the start, so that you have a reason to get going with the thesis.

Once finished, make sure to ask for feedback from your instructor. And cross-check for spelling mistakes, grammatical errors, and any sort of mistake. if you need an assignment of marketing , then contact our marketing assignment writer .

Frequently Asked Questions (FAQs)

Q1. how to select the best research topic for a marketing thesis.

Whatever topic you decide to go with. Just make sure that you’re interested in it. Because being interested in what you write makes the whole process go a lot smoother and easy. Sit back and think of the possible ideas that excite you and you can write about them. And write down a bunch of ideas before you select the main one. Because it is good to select from a long list rather than just going with the first topic that came into your mind. This might take time. But that is what this article is for, above 45 different topics on different aspects of marketing are given. You can go through it, we’re sure there will be one that might interest you.

Q2. How to make your marketing thesis sound more realistic?

A marketing thesis is totally different from one that is an essay. So you can not aimlessly ramble on it. You need to add facts to it to support your main argument. And also make sure that your facts are very well supported by examples and references. That can only be done when you have thoroughly searched through the subject. The Internet has an abundance of information on the topics discussed above. Make sure to acknowledge enough information before starting the thesis.

Q3. What are the different types of Research Papers?

Here we listed the top 7 different types of research papers:

1. Report Paper 2. Survey Research Paper 3. Cause and Effect Research Paper 4. Experimental Research Paper 5. Analytical Research Paper 6. Argumentative Research Paper 7. Problem-Solution Research Paper

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150 Excellent Marketing Research Topics to Achieve Top Grades

Table of Contents

If you are a marketing student, then you will have to write several assignments on marketing research topics. Right now, are you looking for the best marketing research paper topics? Don’t worry! We know how difficult it is to search and find hot marketing topics. So, to help you, here, in this blog post, we have shared a list of exclusive marketing research topic ideas worthy of fetching top grades.

How to Write a Marketing Research Paper

Marketing is a complex field of study that focuses on the innovative activities used by a company to promote and sell its products or services to the target audience. When you are asked to write a marketing research paper, you can consider writing on topics from business marketing strategies, marketing issues, or any other research areas related to the field of marketing.

First, a good research topic is needed for writing an excellent marketing research paper. So, based on your interest, identify a perfect marketing topic with a wide research scope. After you have identified a marketing research topic, go ahead and do a complete analysis of the topic.

Before you begin writing your research paper, sketch an outline based on your research analysis. Then, with the help of the outline, draft a well-structured marketing research paper with components such as introduction, body, and conclusion. When writing your research paper, make sure to provide relevant evidence to claim your key arguments and also include examples and references to support your claim.

Marketing Research Topics

List of Marketing Research Paper Topics

In marketing, you have a lot of research areas to focus on. For writing your marketing research paper, you can consider choosing topics from marketing research areas on consumer behavior, digital marketing, distribution, influential marketing, and so on.

Marketing Research Paper Topics Ideas

As marketing is a broad subject, identifying the best research topic from it might consume a lot of time. So, to make your topic selection process easier, here, we have grouped different categories and have listed some interesting marketing research topics for you to consider.

Explore the complete list of topics and pick an ideal marketing research topic that will help you score an A+ grade.

Marketing Research Paper Topics on Distribution

  • Compare the distribution systems used by small companies and multinationals.
  • Brand manipulation tactics that marketers used to get more clients.
  • Analyzing the best distribution strategies for new companies in offshore marketing.
  • Marketing mix application: A closer look at Facebook.
  • The relationship between marketing research and business sales
  • The best strategies for integrating new products into the targeted clients’ lifestyles?
  • Is it effective to use Black Friday for driving sales?
  • Modern business marketing tactics and paradigms.
  • The main factors that determine customer satisfaction in young adults
  • Mistakes to avoid when crafting new marketing distribution channels.
  • How do businesses use technology in the marketing of distribution?
  • What manipulation tactics do brands use to get more customers?
  • How can social media impact the buying choices of shoppers?
  • Discuss the pros and cons of offshore marketing
  • Describe some best distribution strategies for new companies
  • Compare and contrast reverse logistics and dual distribution channels
  • Pros and cons of direct selling
  • Evaluation of the most effective distribution channel to use for selling through intermediaries
  • Compare and contrast the distribution mechanism in large-scale corporations and SMEs
  • Discuss the strategies of Sensory marketing and their impact on advertising
  • Opportunities and threats of marketing research in the twenty-first century
  • Critical analysis of digital marketing trends over the past decade
  • Discuss the future of traditional marketing channels

Marketing Research Topics

Marketing Research Topics on Consumer Behavior

  • Analyze the consumer’s buying behavior for wedding suits.
  • Analyze the importance of studying consumer behavior when taking your business abroad.
  • The effects of women’s status on their buying behavior.
  • How do ads influence consumer behavior?
  • Using loyalty programs as tools of marketing.
  • Are well-known brands always good in quality?
  • Analyze marketing challenges in family-owned enterprises.
  • Does the customer pay attention to product labels?
  • Are customers properly equipped to protect themselves from direct marketing?
  • Leadership in marketing teams.
  • How does advertising impact consumer behavior?
  • How does global marketing incorporate standardization?
  • How to apply the Learning Model of Consumer Behavior in Marketing
  • Compare and contrast the Engel-Kollat-Blackwell (EKB) model and the Hawkins-Stern impulse buying model
  • Critical analysis of the Webster and Wind model of Consumer Behaviour
  • How to use Sociological Model and Psychoanalytic Model to identify and track consumer behavior?
  • Discuss the challenges associated with different consumer behavior models
  • Review the effectiveness of the initiatives of Internet marketing critically
  • Discuss the differences between digital marketing and traditional marketing
  • Assess strategies, trends, and realities of digital marketing
  • Investigate the impact of WOM (word-of-mouth) marketing on consumer behavior
  • How influencer marketing helps companies to manage their reputation?

Impressive Market Research Topics

  • Harmful impacts of advertising on children.
  • Is radio a good method of advertising today?
  • Marketing strategies used in the fashion industry.
  • Is display marketing declining?
  • Is centralized marketing for global brands a good idea?
  • Analyze the strategies used in marketing baby and maternity products.
  • Brand marketing and political campaigns.
  • Evaluate the success factors in global marketing: A case study of Apple.
  • Comparing the new market entry strategies: Uber versus Netflix.
  • In-store branding and brand salience.
  • How do marketing strategies differ across different cultures?
  • How do brands exploit impulsive buying?

Internet Marketing Research Ideas

  • Do customers prefer buying their products online?
  • What are the latest trends in online marketing?
  • What do customers look for when purchasing products online?
  • Compare and contrast the effectiveness of traditional versus modern marketing strategies.
  • Why does marketing content in online advertising go viral?
  • How did Google’s mobile-first index affect online marketing?
  • Online marketing and internet security.
  • Can a business succeed without social media marketing?
  • Why do you need to do competitor analysis to succeed in marketing your brand?
  • Analyzing the effectiveness of Internet marketing in growing sales: A case study of American companies.
  • Successful social media marketing approaches that helped break through the strong market monopoly
  • Effect of TV Advertising on top of mind awareness

Influential Marketing Research Topics

  • Is influencer marketing the most powerful form of marketing?
  • Identify the most powerful promotion techniques.
  • Relevance of Corporate Social Responsibility (CSR) in brand development.
  • Analyze the most effective techniques to produce leads.
  • Discuss the advantages and disadvantages of social media platforms.
  • Video marketing is a new marketing trend
  • What is the impression of click-baited sponsored content on the consumers?
  • Briefly explain the content promotion of Pinterest.
  • How do business sales and marketing research relate to one another?
  • Analyze the significance of an email in marketing.
  • Is direct marketing welcomed by people?
  • Do people like being click-baited into sponsored posts?

Excellent Marketing Research Topics

  • Marketing distribution channels and the mistakes you might avoid.
  • The development and execution of investment banking in developing markets.
  • Review Starbucks’ international market-entry strategy.
  • Customer buying behavior and the sensory marketing role.
  • The influence of performance management for both huge and diversified organizations.
  • Gender influence on business startups.
  • Logistic management and its inherent risks
  • Conventional business marketing techniques and dimensions.
  • Supply chain management and the impact of Information Technology.
  • The benefits of a smartphone to understand customer thinking.
  • Advertising and the application of humor.
  • Significance of studying consumer behavior in an international business.
  • Telemarketing- Evaluate the concept.
  • Instagram versus Facebook- which is a better marketing platform?
  • The impact of Brexit on the UK’s financial institutions.
  • Women’s sentiments around comparison advertising
  • Do consumers prefer purchasing routine grocery products online?

Best Marketing Research Topics

  • What is the most effective form of marketing?
  • Discuss the steps to implement Efficiency e-CRM.
  • Study the influence of multinational trade agreements on the growth of developing economies.
  • How does marketing content in online marketing get viral?
  • Brand promotion and the use of celebrities- Discuss its impact on the ROI.
  • The influence of Automated Service Interaction in retaining existing customers as well as attracting new ones.
  • The influence of advertising on the recession period.
  • Analyze the functions of mobile marketing.
  • A look into marketing approaches that broke through strong market monopoly
  • A study on how to make customers purchase goods and services in the luxury category
  • Explain the concept of Artificial Intelligence in marketing.
  • Comparison of advertising versus building brand equity
  • Analysis of the consumer buying behavior for Coca-Cola.
  • Manipulation tactics: how brands get more customers
  • What makes people want to share content with their friends?
  • Marketing challenges around the evolving family structures
  • Is centralized global marketing a good idea for brand health in the local market

Read more: Top Human Resources Research Topics and Ideas for Students

Popular Marketing Research Paper Topics

  • Creating compelling content marketing campaigns in 10 steps
  • Working more micro-content into marketing efforts
  • The five Cs when creating content marketing copy
  • Repurposing marketing content for small businesses
  • The 10 biggest graphic design mistakes companies make in their marketing pieces
  • The benefits of inbound marketing
  • Are YouTube videos more engaging than TV ads?
  • Will immersion marketing through VR technology be accepted?
  • Does social media affect SEO ranking?
  • Social media campaign ideas from big brands
  • How to generate subscribers for your blog faster than ever
  • How to effectively capitalize on the wearables market
  • The best SEO strategies that increase site traffic
  • Creating brand awareness by utilizing global event marketing
  • The importance of a marketing plan to the success of a business or product launch
  • How to find profitable niches in affiliate marketing?
  • How to market products on an international level?
  • Are grey SEO techniques safe?
  • Video content marketing myths you must discard
  • An exploration of the differences in marketing strategies across cultures
  • How is augmented reality going to enhance marketing experiences?
  • Harmful effects of advertising to kids
  • Effect marketing strategies for restaurant businesses

Innovative Marketing Research Topics

  • Discuss the Environmental determinants of international market entry strategies.
  • Conduct an ethical examination of advertising deception.
  • Explain the determinants and benefits of global product marketing.
  • Analyze the marketing strategies of non-profit organizations.
  • Discuss the evolution of relationship marketing.
  • Essential content marketing strategies for SMEs.
  • Analyze the psychology of sports marketing.
  • Discuss the efficiency and usage of Social media marketing communication.
  • Analyze the impact of search engine optimization on web accessibility.
  • Examine the rise of storytelling as an essential element of content marketing strategy.

Wrapping Up

Out of the different topics suggested in this blog post, go with any topic of your choice and craft a well-structured, informative marketing research paper deserving of an A+ grade. In case, you are unsure how to compose a research paper on marketing topics, quickly avail of our marketing assignment help service. On our platform, we have several writers who are experts in the field of marketing to offer assignment help as per your needs for all kinds of academic papers. Without compromising the quality, our subject professionals will prepare and deliver plagiarism-free marketing research papers ahead of the deadline and will assist you in boosting your overall academic scores.

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Top Marketing Research Topics and Ideas

Date published January 8 2023 by Jacob Miller

As a marketing student you probably have long history of resources to learn from. Whether it is consumer behaviour, digital marketing etc. But the problem is you have lot of options to select your resources. On the other hand, you are probably confused with which is the right way to follow such as internet, your own library to come up with a good research paper topic.

Table of Contents

How “Dissertation Proposal” Can Help You!

Our top dissertation writing experts are waiting 24/7 to assist you with your university project, from critical literature reviews to a complete masters dissertation.

What is Marketing in today's world

If we say marketing is the key initiator, a heart of any business, then we are absolutely correct. As marketing has become more than just promoting and selling the product or service. It has evolved into an essential component for making your business recognized within the eyes of customers. It not only helps you distinguish between your competitors but also power up your ROI. Moreover, it helps your business to build a good online image to gain more customer’s loyalty.

How students can find the best research paper topics to impress their supervisor

Before we dive into details, you must know why students need to find a unique research paper topic. This is to make your research very easy and interesting as well as help you with your research till the end. By choosing a topic for research, it should consist of three elements.

  • It should be narrow 
  • It should be focused enough to be interesting 
  • And broader enough to find adequate information

Plus, you should choose the topic of your own interest, if you are not interested in the topic you selected, then it is useless to further get involved in it. 

If you cannot decide which topic to choose from and what is more interesting not only for you but also for readers. Then, our list of 71+ marketing research topics examples are as follows. 

  • The effect of corporate social responsibility on brand performance 
  • Building company reputation and brand equity through CRS 
  • How persuasive social media tactics shapes customer’s engagement 
  • Effect of brand awareness on repeat-purchase product 
  • Impulsive buying behaviour and the impact of social media: comparative analysis 
  • effect of Online purchasing and decision making on customers thought process 
  • The rise of social media influence marketing on lifestyle branding 
  • Influence marketing: how the message value and the credibility effect consumers trust of branded content on social media 
  • How augment reality has changed the marketing decisions to enhance online service experience 
  • Enhancing the online decision making process by using augmented reality 
  • A customer’s perception towards online shopping 
  • Components that help build relationship with your customers
  • E-commerce and entrepreneurship in agricultural marketing 
  • Understanding consumer’s perception of brand personality 

Latest Marketing Research Topics for 2023

Aims and Objectives

  • An evaluation of different marketing strategies and how it is closely linked with sales.
  • Analysing the impact of marketing on a targeted population of consumers.
  • An empirical comparison of today’s social media marketing with traditional marketing.
  • Managing customer and brand relations with marketing that is built on communication.
  • An evaluation of the market driven strategies towards attracting and keeping customers.
  • An analysis of how marketing is increasing the brand loyalty.
  • Competitive forces that are shaping the marketing strategies of organisations.
  • Analysing the influence of social media influencer marketing on the purchase intention of a consumer.
  • Examining the role of big data analytics and its effectiveness on consumer’s purchase.
  • To understand the concept of social media and digital marketing in this technologically advanced era.
  • Understanding the contemporary business needs.
  • Developing an effective digital presence of a business/organisation through content focused marketing.
  • Analysing new marketing strategies with existing marketing strategies.
  • To explore the organizational propensity of the impact of inbound and outbound marketing strategies.
  • Inbound marketing has become so significant in today’s time in comparison to outbound marketing, discuss.

How students can find marketing research topics according to their interest

Let’s go further into with more interesting marketing research topics to make your research fun and exciting. 

  • Convergence and divergence in consumer behaviour 
  • Effects of consumer perceptions of brand experience on the web
  • The effectiveness of social marketing mix strategy 
  • Role of relationship marketing in competitive marketing strategy 
  • Consumer perception of product packaging 
  • positioning and pricing a product line 
  • Product positioning and pricing under production cost consideration 
  • A market-oriented approach to accomplish product positioning and product recommendation for smart phones and wearable devices
  • Product design strategies for target-market positioning 
  • Evaluating the effectiveness of brand-positioning strategies from a consumer’s perspective 
  • Personal branding through fashion blogging 
  • The use of social media in b2b marketing and branding 
  • Customer satisfaction and customer’s sales performance 
  • social media influence on business to business sales performance 

Get Free Customize Topics Now

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List of marketing research topics for MBA students

Are you ready to write dissertation on Marketing for MBA then, you came to the right destination? Following topics would give you an idea of how to select an interesting and simple research topic. With further ado, let’s list down marketing research topics for MBA students….

  • Finding dissemination via electronic word of mouth message for effective marketing communication 
  • Selling to millennial with online reviews 
  •  Negative word of mouth can be a positive for consumers connected to the brand 
  • The effect of brand personality and brand identification on brand loyalty 
  • Brand attachment and consumer emotional response to unethical firm behaviour 
  •  Why do customers switch? the dynamic of satisfaction versus loyalty 
  •  Mobile marketing and consumer perceptions of brand equity 
  • Why most of the USA mobile service customers switch 
  • Customers can be innovators, a new way to create value 
  • Customer’s involvement in new product development 
  • A study on buying behaviour of smartphones among men and women segment 
  • Working women buying behaviour and non-working women buying behaviour 
  • An analysis of purchase decision of Generation Y in UK 
  • Online advertising and its impact on consumer buying behaviour 

Top 14 list of Marketing research topics for Masters students

Well, the daunting task for a Master student is to write his/her dissertation and many students aren’t even aware of what will happen next in their research paper. For selecting a topic in Masters it should be up to the mark for your future audience who are Master dissertation executive. These panel of audience will review your dissertation, give remarks and pass or fail within a second if your main research topic is not prior to the study. Let’s find a suitable research topic within our list of Marketing research topic for Master students. 

  • Determinants of customer satisfaction in healthcare quality 
  • Personality and ability factors in sales performance 
  • Customer relationship management and customer retention 
  • Do labels influence purchase decision of food product 
  • Do organic labels bias taste perception? 
  • Consumer behaviour towards the new packaging of FMCG products 
  • How does price fairness perception differ across culture?
  • Can culture affect prices-A cross cultural study of shopping and retail prices 
  • Cultural difference in messages strategies 
  • User loyalty and online communities 
  • The effect of brand credibility on customer loyalty 
  • How product characteristics and promotional giveaways shapes word of mouth 
  • The behavioural impact of an advertising campaign to promote safety belt use 
  • Can language prove product identity 

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List of best marketing research topics for PhD students

Here I will be sharing the list of marketing research topics for PhD students. If you think some of these topics are of your interest or you can turn them around in your own voice, feel free to do it. 

  • What drives customer’s participation in loyalty program? 
  • How does women and men perceive a website presence 
  • How effective is Facebook ads and does it help increase the ROI of a company
  • How can brand image can be conveyed in a digital environment 
  • How does Facebook helps convert users into potential customers? 
  • Factors effecting adverting effectiveness and purchase intention on Instagram 
  •  How Instagram makes Commercials more targeted 
  • Get content get customers-turn prospects into buyers with content marketing 
  • The impact of social media content marketing towards brand health 
  • strategic planning in digital marketing and social media 

Having a list of comprehensive research topics is a given which might make students think that the most difficult part has been completed. However, just selecting your research topic does make you smart, you need further research gather data and lot of facts and figures. You need to decide which domain you are interesting in for example, funny, interesting, controversy, or simple argumentative.

Well, there are multiple resources you can choose your research paper topic from. However, some of the resource you choose might not be reliable or something to get an idea from. You can take help from Google scholar for further information regarding topic research and search for relevant keywords on whichever domain you choose from.

One of the hardest part of research paper is to search for good research topics according to your expectations. However, searching for research topics that are best need it need to cover three basic principles. You should be interested in your research topic, does it have all the useful information to write a paper, and does it fits your teacher’s guideline. All of these basic components will help you select the best research paper topic for sure.

The marketing research topics are related to the vast field of marketing where it covers all sorts of consumer behavior, digital marketing, content marketing, social media marketing, product analysis, campaigns related topics are involved. if you have selected your majors marketing in MBA or doing PhD or any graduation you must choose a topic that is relevant and relatable to the domain you choose.

From admission to dissertation. Tips on making the PhD journey happy, productive and successful

thesis topics about marketing

PhD Research Topics In Marketing

New PhD aspirants are anxious about researching the best topics for their PhD program in Marketing. Here I am sharing with you Top 25 PhD Research Topics in Marketing. With one of the topics, you can confidently go ahead into your doctoral program in Marketing

  • Thesis of Client Profitability in marketing.
  • The Effectiveness of Distribution.
  • Customer Retention and Retrieval in the Retail Sector.
  • Modern Trends embracing marketing sector
  • Fare Marketing analysis and Entry Strategy
  • Organized Retailing and Demographic Effects.
  • Reliance Services in view of telecom application.
  • Cellular Companies and its Future Arena.
  • Retail Marketing Analysis in terms of Consumer.
  • Impact of Confectionary Products on Kids.
  • Reliance Money Structure in Brokerage.
  • Marketing Project of famous company Bisleri.
  • Consumer Buying Behavioral levels of satisfaction.
  • The Impact of  Customer Relationship Management(CRM)
  • Loan Search Burdens in the present generation.
  • Worldwide Marketing Implementation Strategies.
  • E-Marketing Rules to improvise Marketing Economy.
  • Marketing (Your Country) Worldwide.
  • Publicizing Critical Problems in the current Economy
  • Convenience Stores and Loyalty Programs.
  • Channel Development through marketing.
  • Nonconventional tactics of Distribution.
  • Survey of Advertising Channel.
  • Packaging drawbacks and effects on Consumer.
  •  Effects of Branding and Quality on Consumer.

After bachelors, you think of higher study and want to be at the professional level, a professor and a doctoral title. For this, you should apply for the Ph.D. This is a great challenge for every master’s level student. You must need to write a research paper. If you have excellent research skill and writing skill, then you can proceed with it. One of the most widely recognized issues when composing a Ph.D. research paper is picking the phd research topics in marketing. Luckily, there are Ph.D. pape- composing services and methodologies that will make point determination simpler on your part. To guarantee quality subjects, ensure that you characterize the reason for your paper; this will enable you to create Ph.D. look into topics in promoting that will induce your group of spectators and clarify the significance of your writing reagarding topics of research in marketing. Your preferred research topic ought not just to present a great extent of your field yet additionally give a chance to further research.

For your business development and improvement, marketing is fundamental. Therefore marketing/advertising task compositions can help you in building up a dependable and powerful limited-time plan for your organization that can bolster your business objectives. Subsequently, an understudy must pick an intriguing research paper topic that can develop their advantage while doing the research paperwork and make your project look proficient and fantastic. To release all your pressure and surpass in your scholastic profession, you have to get help from a specialist writer and an informative site from where you can get an idea about phd research topics in marketing.

What Makes Good phd research topic in marketing ?

Commit an error toward the beginning of your doctoral research by picking the wrong Ph.D. to look into topics in marketing, and you could do a lot of diligent work and worry for yourself. You should invest enough energy and exertion to choose the correct research topics in marketing/advertising for Ph.D. papers with the goal that you can make sure you will almost certainly get your paper finished effectively. This implies you should completely comprehend what is average from your examination thoughts. They should be:

Attainable: Searching for research topics is attainable. While you may have a couple of years to embrace your exploration in marketing, you should even now have the option to finish it on schedule and with the majority of different assets that you have accessible to you.

One of a kind: for your Ph.D., you should most likely demonstrate that the task you have picked has not as of now been investigated entirely by another. 

Significant: If the primary individual that will need to have a solution to your exploration questions is you, then you might not have chosen something that will bear some significance with your field. It must positively affect your region to be appropriate. 

Fascinating: you likewise need to think about your enthusiasm for your exploration. If you are probably not going to have the option to keep up that plan, at that point you are going to battle to finish the work.

Method for choosing Research Topics in Marketing?

Finding those ideal research subjects in promoting for Ph.D. searches for some is a battle. Coming up next are a portion of the manners in which that you can locate the perfect topic for your exploration:

Proceed with past research: various understudies will need to keep on taking a shot at something that they have begun to explore some research topics in marketing already in their scholarly profession.

Peruse papers in the regions of promoting that intrigue you: most papers will feature zones for further research in marketing or even feature where research is powerless. These can be phenomenal wellsprings of motivation.

Glance back at work involvement: are there specific issues that you experienced that would make for a decent venture?

Think about your future profession: what would you like to be known for, and what would you like to have the option to do in your next job? What openings does this feature for research?

Hope so; the above PhD topics in marketing will help you to take off your stress about your professional career. So read these topics and choose the best one suited you.

Step by step instructions to write an Effective Marketing Ph.D. Research Paper

The accompanying tips will assist you with ensuring that you compose a paper that will most likely submit proudly:

Plan your Ph.D. arranging: a great arrangement that subtleties out the achievements that you should meet to finish your composition will assist you in keeping things on track. Guarantee that you leave time in your arrangement for making modifications and checking your work.

Structure your paper : a straightforward layout with clear notes in each area of your paper concerning what ought to be composed will make your writing significantly simpler. It will likewise guarantee that you stay away from intemperate revising during the procedure.

Have clear focuses on your composition: set yourself an objective for what number of words you will compose each day and stick to it. Try not to put an aim that will overstretch your capacities.

Update and edit your composition with consideration: the norms expected of your Ph.D. paper in marketing are out and out flawlessness.

Syam Prasad Reddy T

Hello, My name is Syam, Asst. Professor of English and Mentor for Ph.D. students worldwide. I have worked years to give you these amazing tips to complete your Ph.D. successfully. Having put a lot of efforts means to make your Ph.D. journey easier. Thank you for visiting my Ph.D. blog.

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Best Marketing Thesis Topics 2022

Your grades could become brighter with a perfectly written thesis topic leading toward a professional thesis . But, we accept that the die to the multidirectional discipline of marketing might put you in a dicey situation, with no idea of where to focus when choosing the topic or what to look for in the topic. So, this makes one thing clear: you don’t need to be guilty or embarrassed by analyzing that you less the ability to write a topic on your own because there are many students in the same boat as you.

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List of thesis topics inspired from the successful marketing thesis examples

You will never listen to our name, for making vague statements in the market. When we say something, then we put in our 100% effort to prove it right! This refers to the authentication and professionalism that we add to our services by providing you with the best-written topics for your thesis.

Believe, that these topics could change your thesis or give it a chance. You will never have to face writer’s block either when writing your thesis based on these topics. Now let’s break your curiosity and here we present to you the leading topics for the thesis work.

Marketing thesis topics that refer to the social media

  • Which is the best social media platform to use for baby products.
  • The marketing mix application on the leading platform of Facebook.
  • Which is considered to be the best and more successful social media platform for marketing; Instagram or Facebook?
  • How Facebook can help in growing the business and gathering more customers?
  • What is the effect of social media marketing on consumer behavior?
  • Which platform is the best fit for the people to share the content among their friends and family?
  • Social media marketing is the platform used for effective communication of brand image; discuss it.
  • What is the perception of the customers about the brands who use Instagram as a platform for marketing?

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Trending marketing thesis topics

To be kept updated with the trend, here are the trending topics that might help you.

  • Why is the competitor analysis important to construct a marketing strategy for your brand?
  • Artificial intelligence should be valued in today’s time.
  • How do get control over internet security while keeping the online marketing strategy alive?
  • In what ways the Matech Stack Effectiveness would be enhanced?
  • Why the redesigning of the website is crucial to cater to the wants of the customers?
  • In the era of rumors how the marketing leaders can protect their brands?
  • Which marketing strategies are used by the airline companies in the US?

Interesting Marketing Thesis Topics

An interesting topic will eliminate all the chances of making your reader, bored.

  • The success journey of Apple in global marketing.
  • Based on the social classes how do the companies differentiate their services?
  • What is the effect of advertising on the minds of children?
  • What are the best ways to market the hotel business in the new era?
  • What strategy do the companies use to enter into the minds of their clients via smartphones?
  • How the Uber and Netflix used the new market entry strategies to make their place in the industry?
  • Which marketing strategy is mostly used by the fashion industry for better sales?
  • How are political campaigns and brand marketing leading their way in today’s time?

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How to choose the best-fit topics for master thesis in marketing?

You need to keep in mind several factors when searching for the perfect master thesis topics. There are many sources from which you can avail free marketing thesis topics. Still, you need to have the proper sense and perfect strategy even for doing that. Don’t worry; we won’t leave you alone in this problem. Here are some tips mentioned that you can consider for selecting the topics for your marketing thesis.

Prioritize your interest and passion

When you have a bunch of topics available, and you have the freedom of choice, you should choose such a topic based on your interest. If you choose a topic based on your interest, you will have the passion and eagerness to conduct detailed research about it, as it won’t bore you. Moreover, with excessive research and collection of data, you will be able to write your thesis more effectively.

Narrow down your marketing thesis topic ideas

Once you have gathered all the ideas and have chosen one or two ideas in general, narrow it down and construct it ultimately to give it a professional look. Like if you are interested in social media marketing, so mold the topic by rotating around the element of social media marketing.

Connect your thoughts with the list of topics provided

After you are done gathering the ideas and narrowing them down to construct a topic, the next step you should take would be to connect those thoughts with the list of topics provided to you. The services providers for the marketing thesis topics 2021 will give you a vast range of ideas that will qualify you to pick out a topic from the free list provided to you as per the need of your thesis.

Rely on the well-researched topic

Looking for a topic provided by the service providers or finding one on your own will, everything needs to be done under the umbrella of thorough research. when you will choose a topic that you have researched thoroughly so then this will add more credibility to the words you write.

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Dissertation Topics in Marketing

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  • May 8, 2023

Dissertation Topics in Marketing (1)

As a Marketing graduate, you are expected to submit a Dissertation as a part of your degree or PhD programme. Your Marketing Dissertation topic can connect to various areas including, branding, link marketing, wire/automated marketing, retailing principles, or any alternative field of marketing. Often, students have difficulty finding the correct dissertation topic for their Marketing course. Hence, to encourage you to get established with topic suggestions, we have acquired a list of the recent arguments you can use to create your Marketing Dissertation. Keep reading this blog to know more!

thesis topics about marketing

Also Read: Dissertation vs Thesis

This Blog Includes:

Dissertation topics for marketing, topics for mba marketing, b2b marketing topics , topics on digital marketing, relationship marketing dissertation topics, branding dissertation topics, direct marketing dissertation topics, cultural and marketing dissertation topics, online marketing dissertation topics, mobile marketing dissertation topics, the 4ps of (price, product, promotion, place) of marketing mix, consumer psychology and marketing dissertation topics, social media marketing dissertation topics, ethics in marketing dissertation topics , explore the well-crafted marketing dissertation topics  , present the perfectly written dissertation on marketing.

Marketing: Dissertation Topics

  • What are the incentives and intentions behind support programs for corporations to engage consumers in the long series?
  • To what degree does Caffe Nero’s app foster consumer allegiance?
  • How and why can communication marketing be employed to entice new clients through social elements?
  • How does production variety influence policy patriotism among high and low-contact producers?
  • Can leisure goods merchants avoid obstacles by replacing bolt-in clients with a different set of benefits and products?
  • How do entrepreneurs grapple with polygamous behaviour among users?
  • Computerised communication economics in the age of COVID-19: Analysing the magnitude of personalisation and customisation.
  • Growing policy support through long-value distribution management–an event study of UK health brands.
  • What are the challenges for Tesco’s support card system in now’s cutthroat factory environment?
  • An investigation of the relationship between observed risk and brand investment: A correlation of department store retailers in the UK .
  • How does modernisation impact customer brand resonance? A process study of reception brands who were forced to innovate due to COVID-19.
  • Do purchasers really figure out a company’s brand benefits? The process of Starbucks vs McDonald’s.

Students of the MBA Marketing course can refer to the following list of marketing dissertation topics.

  • Involving communal systems when seeking different markets and developing the market interest.
  • Systems companies use acting on customer boycotts.
  • The job of joint buy in a poor industry.
  • Are modernisations useful in building up the number of clients?
  • The relationship between the geographic position and the nature of a system.
  • The benefits groups get from the customisation of their works.
  • Mobile commerce: its powers and shortcomings.
  • The change in prices on offline and wire markets of properties.
  • How serious is the job of branding in the progress of a business?
  • Are there proper limitations in brand selling plans?
  • What are the key features of Internet commerce?

Also Read: Dissertation Topic in Finance

Here are some dissertation topics for B2B marketing.

  • Altering the Marketing Management. What are the new models, functions, processes, and techniques?
  • Making the Idea Organisation: How to use expected control to set up brand advantage, develop leads, and interest clients.
  • Getting to Love the Data Burst. Carrying out the potential of analytics for increased planning, margin control, and outcome.
  • Drawing up for the B2B Social Buyer. Establishing the appropriate commerce difference between conventional customs and the new civil user.
  • Sales Channel Enablement. Increasing the impact from your portfolio of enablement movements across direct and ancillary demand channels.
  • Next Generation Account-Paltry Commerce. Developing the model, mix, and workforce across the full businesses and distribution cycle.

Given below is a list of Digital Marketing dissertation topics.

  • How does the value of things that affect wire trade differ corresponding to the amount type in the works trade in the UK?
  • Do consumers react negatively to low and high-term actions in an aggressive networked status? The process of wire record deals.
  • In what respects do available wire conversation areas affect users’ return to direct selling promotions in civil form sets?
  • Evaluating the power of vision brands’ direct selling via YouTube.
  • How does the telemarketers’ community (tone) affect consumer feedback in a more diversified global business situation?
  • Do users learn how to care for themselves from dishonest direct selling ploys employed by civil forms advertising firms?

Also Read: How to Write Acknowledgement for Dissertation?

Relationship Marketing is a marketing tactic to build long-term relationships with customers. This strategy allows companies to acquire customers, while also maintaining customer loyalty that further results in repeated customs for the respective company. In the modern business world today, Relationship Marketing can be a great base for your marketing dissertation as it provides you with a diverse range of dissertation topics:

  • Digital relationship marketing in the age of COVID-19: Analysing the importance of personalisation and customisation.
  • Analyzing the customer-centric marketing strategies in attaining competitive advantage for the firm and sustaining business success.
  • The role of information technology in revolutionizing marketers’ approach towards manipulative advertisement.
  • Customer loyalty – Behaviour or attitude? A mixed-method analysis.
  • The relationship marketing strategies of Nike: A critical analysis.

In simple terms, a Brand is who you are while marketing is how you choose to build awareness about the brand. Basically, promoting a brand’s products and the services provided as a whole. Branding refers to the analysis of how businesses can use their brands to achieve a competitive advantage, through building brand equity, launching brand extensions, managing global brands, and more. Listed below are some Branding Dissertation Topics to begin with:

  • How does innovation impact consumer brand resonance? A case study of hospitality brands who were forced to innovate as a result of COVID-19.
  • Do consumers really understand a company’s brand values: Starbucks vs McDonald’s.
  • A case study: Using digital methods to increase brand salience.
  • Using social media marketing to attract customers to brands of small companies.
  • The consequences of Unethical behaviour on the brand image: The cases of Shell, Nike and Starbucks.

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As technology is evolving, the concept of Direct Marketing is a boon for companies as it allows companies to connect with customers directly through advertising services such as emails, online adverts, flyers, database marketing, promotional letters, newspapers, outdoor advertising, phone text messaging, magazine adverts, coupons, phone calls, postcards, and websites. Direct Marketing allows companies to understand a customer’s specific needs to provide them with the most relevant products and services. Listed below are some topics for Direct Marketing Dissertation:

  • In what ways do free online chat rooms influence consumers’ responses to direct sales promotions in social media environments?
  • The effectiveness of beauty brands’ direct marketing via YouTube: Analysis
  • Using SMS and email to connect with customers: Advantages and limitations of direct marketing.
  • Using social media to reduce the cost of direct marketing
  • Brand Loyalty And Customer Satisfaction In Online Retailing Company: A Case Study On Amazon

As businesses are expanding throughout the globe, Culture plays an important role in the interaction of marketers with customers. Culture has a great impact on international marketing due to the increase of globalisation in the business world. Companies are required to gain in-depth knowledge of the local culture before offering a product to them as effective communication is a major factor that contributes to customers buying the products. Listed below are some topics for your reference in the Cultural and Marketing Dissertation:

  • Native advertising: Exploring its effectiveness in the UK, China, and the US.
  • The effect of culture on marketing communications: The case of Coca-Cola in India
  • How do supermarket chains overcome language differences in Switzerland?
  • Effects of social media on organisational culture in the UK’s fashion industry.
  • How does language impact brand identity? The case of Coca-Cola in the People’s Republic of China.

Online Marketing is an essential part of Marketing as it allows companies to build relationships with customers and spread awareness about the brand through digital marketing such as Search Engine Optimization, Pay-per-Click, Social Media Marketing, Content Marketing, Email Marketing, Mobile Marketing, Marketing Analytics and Affiliate Marketing. Unlike the traditional way of marketing that included print, billboard, television and radio advertisements, Online Marketing is a lot more affordable and effective. A dissertation on Online Marketing can definitely provide you with a wide range of topics. Listed below are some of the topics for a dissertation on Online Marketing:

  • The case of Apple: How can firms customise their products?
  • The impact of digital marketing innovation on Apple’s performance
  • Pop-up advertisements: Hit or a miss
  • Celebrities and influencers: Have they changed the game of online marketing?
  • Analyzing customers’ psychology and its role in digital marketing.

Due to the increase in Internet browsing on mobile phones nowadays, Mobile Marketing has become an essential part of marketing communication. It aims to reach out to mobile users through different methods such as mobile-optimized ads, push notifications and mobile applications. Listed below are some topics for a Mobile Marketing Dissertation:

  • Can a strong brand image be built through mobile marketing techniques?
  • What do customers want from mobile marketing messages?
  • How does location influence mobile marketing communications?
  • What role does timeliness play in mobile marketing communications?
  • What are the advantages and disadvantages of push-and-pull mobile marketing strategies?

The 4Ps of Marketing are widely used by marketers to influence consumer decision-making. Listed below are some topics you can use as a base for writing a Dissertation on Marketing Mix:

  • The impact of product information availability and persuasive advertising on consumer behaviour.
  • Advantages and disadvantages of online advertising in international marketing.
  • The Importance of Marketing mix on non-profit organisations.
  • Is word-of-mouth (i.e. online customer reviews) the new element of the Marketing mix?
  • Case of iTunes: Can an overt international pricing strategy negatively affect the brand image? 

Marketing is ultimately underpinned by customer behaviour, which may be explained in large part by studying consumer psychology. This focuses on how consumers behave at each stage of the purchasing process and why they react the way they do. Marketers can use this information to create and implement communication strategies that target specific client groups based on their psychological characteristics. Here are some ideas for marketing dissertation topics based on marketing and consumer psychology:

  • What drives customers to buy things from Amazon?
  • What are the benefits and advantages of customer internet reviews?
  • What impact do marketing intelligence and planning have on sports marketing?
  • How can businesses use Big Data to obtain a better knowledge of their customers’ psychology?
  • What do customers think about green marketing?
  • What are customers’ feelings about Burberry’s digital marketing efforts?
  • What were the forefathers of word-of-mouth communication? A case study in blockbuster marketing.
  • How does gender influence information processing among luxury goods consumers?

Facebook, Instagram, LinkedIn and Twitter are widely used mediums for reaching out to customers online. Social media has become an essential part of both local and international companies. Some topics for Social Media Dissertation are:

  • A content analysis of Food brands Instagram posts.
  • The impact of social media marketing on brand loyalty.
  • Instagram, influencer marking and trust – a critical analysis.
  • Partnering with YouTube content creators and influences – An effective marketing strategy for brands.
  • Implications for marketing managers: limitations of social media marketing.

Ethics in Marketing is the implication of standards of fairness, or moral rights and wrongs, to marketing decision-making, behaviour, and practice in the firm. Using unethical marketing practices may put a company’s viability at risk and cost its reputation which might have taken years to build. From ethical business practices to Corporate Social Responsibility (CSR), several research options are available for a marketing dissertation. Some topics to begin with a dissertation on Ethics in Marketing are as listed:

  • How have spam laws improved marketing ethics online?
  • What impact does published codes of conduct have on customer buying behaviour? The cases of The Body Shop, Levi Strauss, and Marks and Spencer
  • The influence of local culture on business ethics of immigrants- A case study of the UK
  • Vegan vs cruelty-free: the politics of labelling and why it matters
  • What factors distinguish a consumer’s choice of most and least socially responsible firms?
  • Exploring how organizations use corporate social responsibility (CSR) to reinforce brand equity

Marketing is a process through which companies be they Local or International use to create and build brand awareness, and customer relations, and for increasing business profits. Marketing is a great field for research as it provides you with a large number of research topics and sources. Listed below are some Marketing Dissertation Topics to start from niche:

  • Analysis and determination of consumer buying behaviour for Coca-Cola
  • Critical research on how AI will help make better marketing decisions
  • Brand advertising and political campaigns: a possible interwoven impact?
  • Analysis of how brands exploit impulsive buying
  • Marketing budgets included by BREXIT
  • The effect of COVID-19 on the global economy
  • The decline in organic reach on social media platforms
  • Do people appreciate being click baited into sponsored posts?
  • How the extraordinary content offered by intelligent chatbots can help sports teams strengthen fan loyalty

A dissertation requires a lot of independent research so it may get a bit difficult to start with. Demonstrating your ability to think critically and analytically is what you’re supposed to bring in your Marketing Dissertation. A marketing dissertation requires you to conduct extensive research and present an argumentation in a particular claim of the topic you have chosen. The very first step to presenting a perfectly written marketing dissertation is to choose a topic you’re genuinely interested in, this allows you to understand and present the arguments well. However, you should make sure that the topic chosen is capable enough of contributing to your future in career aspects. You can look for marketing topic ideas from present scenarios, academic journals and scholarly books. In the aftermath of choosing the topic, you’re supposed to develop a research question. While creating a research question you must keep in mind your ability to answer it through primary and secondary sources. Gather the necessary material for your research and prepare an outline for your Marketing Dissertation. The last and final step of presenting a perfectly written marketing dissertation is to revise, edit and proofread your dissertation and make changes if required. Revise your marketing dissertation as many times as you can until you are fully satisfied with the paper. 

The best research topics in digital marketing include Artificial Intelligence, Conversational Marketing, Video Marketing, Search Engine Optimisation, Influencer marketing, Pay per Click Advertising, Visual Search, and Social Media Management and Marketing.

Some special dissertation topics in commerce are: 1) Write about the influence that advertising picks up on the performance of purchasers. 2) Address about the scholars can be trained among the mobile phone business. 3)Write about how foreign commerce can manage standardisation.

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The 20 Best Thesis Topic Ideas About Marketing

Marketing is a very popular topic and a lot of students choose to get a degree in it. In order to complete that degree you will have to come up with a good thesis. It is not that simple and you will have to write a good paper so that you get good grades. The topic you choose to work upon is equally important because it will define how interesting your thesis paper will turn out to be. There are many topics you can work on. However, you can also seek help at MyHomeworkDone when you still find it difficult to find the right topics for your thesis. A few have been discussed here so that you may get a hang of it.

Here are a few ideas for your thesis:

  • How to build a brand image that will stand the test of time?
  • What is brand identity and how to market it?
  • How to market a brand to a community that is foreign to its notions?
  • The best possible way to branch out your company.
  • The best way to make customer buy on impulse.
  • The different marketing strategies applied by leading ecommerce giants.
  • Dos an international presence help in boosting brand image or people are more incline to buy from the local mom n pop stores?
  • How has internet changed the marketing strategies prevalent across the decades?
  • How do filtering help marketing strategies?
  • Should a company buy words people use in their private conversation and use it in marketing strategies?
  • Do you think social media marketing is robbing people of their privacy?
  • Which medium do you think is more persuasive? Word of mouth or social media?
  • Do you belie e a company should rig its own reviews to attract customers?
  • Should users be given a better forum so that they understand marketing gimmicks?
  • With advent of technology, users are more gullible to marketing gimmicks. Do you agree to this statement?
  • Are companies using all possible resources to increase their market?
  • Do you think the internet has reduced to marketing costs and helped startups to compete with industry leaders?
  • What are the recent technological advances that have immensely helped the marketing techniques?
  • Do you think that the old school marketing policies are making a comeback because people like to interact face to face?
  • What is the future of marketing industry? Where do you see it in the next 20 or so years?
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  23. A List Of Excellent Thesis Topic Ideas About Marketing

    What is brand identity and how to market it? How to market a brand to a community that is foreign to its notions? The best possible way to branch out your company. The best way to make customer buy on impulse. The different marketing strategies applied by leading ecommerce giants.