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The School of Business encourages and fosters a rich research-oriented environment for faculty and doctoral candidates. Students can choose from a variety of topics reflecting the varied research interests of our faculty. The Ph.D. Program is intended to prepare students to conduct original research; i.e., to explain phenomena previously not well understood and then to test proposed explanations empirically.

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  • Learning process
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  • Digital strategies for customer relationship management
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  • Global citizenship and consumer behavior
  • International marketing
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  • Manufacturing systems, planning and strategy
  • Supply chain management
  • Telecommunication and network modeling and analysis
  • Applications of operations research and other optimization techniques to areas such as product design, production scheduling, and facility location

phd topics in commerce marketing

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The marketing faculty embrace research traditions grounded in psychology and behavioral decision-making, economics and industrial organization, and statistics and management science.

These traditions support research inquiries into consumer behavior, firm behavior, the development of methods for improving the allocation of marketing resources, and understanding of how marketing works in a market setting.

A small number of students are accepted into the PhD Program in marketing each year, with a total of about 18 marketing students in residence. Student-faculty relationships are close, both professionally and socially. This permits the tailoring of the program of study to fit the background and career goals of the individual.

A marketing student’s program of study usually includes several doctoral seminars taught by marketing faculty, some doctoral seminars taught by other Stanford GSB faculty, and a considerable number of graduate-level courses in related departments outside the business school, depending on a student’s particular area of investigation.

The field is often broken down into two broad subareas: behavioral marketing and quantitative marketing.

Behavioral Marketing

Behavioral marketing is the study of how individuals behave in consumer-relevant domains. This area of marketing draws from social psychology and behavioral decision theory and includes a wide variety of topics such as:

  • Decision making
  • Attitudes and persuasion
  • Social influence
  • Motivation and goals
  • New technologies
  • Consumer neuroscience
  • Misinformation

Students in this track take classes in behaviorally oriented subjects within Stanford GSB and also in the Psychology Department . All students have the opportunity to interact with Stanford GSB faculty in every group and, indeed, across the Stanford campus.

Behavioral Interest Group

There is also a formal institutional link between the behavioral side of marketing and the micro side of organizational behavior , which is called the Behavioral Interest Group. The Stanford GSB Behavioral Lab links members of this group. This lab fosters collaborative work across field boundaries among those with behavioral interests.

The Behavioral Lab is an interdisciplinary social research laboratory open to all Stanford GSB faculty and PhD students. The lab’s research primarily spans the fields of organizational behavior and behavioral marketing, and covers a rich and diverse array of topics, including attitudes and preferences, consumer decision-making, group dynamics, leadership, morality, power, and prosocial behavior.

Preparation and Qualifications

A background in psychology and experience with experimental methods and data analysis provide optimal preparation for students pursuing the behavioral track, though students from a variety of backgrounds have performed well in the program.

Quantitative Marketing

The quantitative marketing faculty at Stanford emphasize theoretically grounded empirical analysis of applied marketing problems. This line of inquiry draws primarily on fundamentals in applied microeconomic theory, industrial organization, and econometrics and statistics.

Questions of interest include:

Investigating consumer choices and purchase behavior

Examining product, pricing, advertising, and promotion strategies of firms

Analyzing competition in a wide range of domains

Development and application of large-scale experimentation, high-dimensional statistics, applied econometrics and big-data methods to solve marketing problems

A common theme of research is the use of rigorous quantitative methods to study important, managerially relevant marketing questions.

Cross-Campus Collaboration

Students in this track take common classes in quantitatively oriented subjects with others at Stanford GSB, as well as the Economics and Statistics Departments. All Stanford GSB students have the opportunity to interact with Stanford GSB faculty in every group and, indeed, across the Stanford campus.

Solid training in economics and statistical methods, as well as programming skills, offers a distinct advantage for quantitative marketing students, but students from various backgrounds such as engineering, computer science, and physics have thrived in the program.

Faculty in Behavioral Marketing

Jennifer aaker, szu-chi huang, jonathan levav, zakary tormala, s. christian wheeler, faculty in quantitative marketing, kwabena baah donkor, wesley r. hartmann, sridhar narayanan, navdeep s. sahni, emeriti faculty, james m. lattin, david bruce montgomery, michael l. ray, itamar simonson, v. “seenu” srinivasan, recent publications in marketing, between brand attacks and broader narratives: how direct and indirect misinformation erode consumer trust, are consumers averse to sponsored messages the role of search advertising in information discovery, privacy and market concentration: intended and unintended consequences of the gdpr, recent insights by stanford business, zoom in... or out why face-to-face meetings matter, 10 of our favorite stories about careers and success of 2023, yes “we” can: swapping pronouns can make messages more persuasive.

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PhD Programs

  • Accounting & Management
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Students in our PhD programs are encouraged from day one to think of this experience as their first job in business academia—a training ground for a challenging and rewarding career generating rigorous, relevant research that influences practice.

Our doctoral students work with faculty and access resources throughout HBS and Harvard University. The PhD program curriculum requires coursework at HBS and other Harvard discipline departments, and with HBS and Harvard faculty on advisory committees. Faculty throughout Harvard guide the programs through their participation on advisory committees.

How do I know which program is right for me?

There are many paths, but we are one HBS. Our PhD students draw on diverse personal and professional backgrounds to pursue an ever-expanding range of research topics. Explore more here about each program’s requirements & curriculum, read student profiles for each discipline as well as student research , and placement information.

The PhD in Business Administration grounds students in the disciplinary theories and research methods that form the foundation of an academic career. Jointly administered by HBS and GSAS, the program has five areas of study: Accounting and Management , Management , Marketing , Strategy , and Technology and Operations Management . All areas of study involve roughly two years of coursework culminating in a field exam. The remaining years of the program are spent conducting independent research, working on co-authored publications, and writing the dissertation. Students join these programs from a wide range of backgrounds, from consulting to engineering. Many applicants possess liberal arts degrees, as there is not a requirement to possess a business degree before joining the program

The PhD in Business Economics provides students the opportunity to study in both Harvard’s world-class Economics Department and Harvard Business School. Throughout the program, coursework includes exploration of microeconomic theory, macroeconomic theory, probability and statistics, and econometrics. While some students join the Business Economics program directly from undergraduate or masters programs, others have worked in economic consulting firms or as research assistants at universities or intergovernmental organizations.

The PhD program in Health Policy (Management) is rooted in data-driven research on the managerial, operational, and strategic issues facing a wide range of organizations. Coursework includes the study of microeconomic theory, management, research methods, and statistics. The backgrounds of students in this program are quite varied, with some coming from public health or the healthcare industry, while others arrive at the program with a background in disciplinary research

The PhD program in Organizational Behavior offers two tracks: either a micro or macro approach. In the micro track, students focus on the study of interpersonal relationships within organizations and the effects that groups have on individuals. Students in the macro track use sociological methods to examine organizations, groups, and markets as a whole, including topics such as the influence of individuals on organizational change, or the relationship between social missions and financial objectives. Jointly administered by HBS and GSAS, the program includes core disciplinary training in sociology or psychology, as well as additional coursework in organizational behavior.

Accounting & Management  

Business economics  , health policy (management)  , management  , marketing  , organizational behavior  , strategy  , technology & operations management  .

Tepper School of Business

Tepper School

Ph.D. Program in Marketing

Studies include brand-choice models, analytical and structural models, marketing/operations interface, marketing/it interface, and theories of consumer behavior..

The Tepper School's doctoral program in marketing has a reputation of producing highly skilled and innovative researchers who are well grounded in the basic disciplines underlying marketing thought and who practice and create the state-of-the-art in marketing. Most go on to become faculty members at premier academic institutions throughout the world.

The Ph.D. program offers one of the most complete and solid sequence of Ph.D. courses among leading universities in the world. Students usually take one and a half years of required courses offered by the marketing, economics, psychology and statistics departments. After passing the qualifying exam at the end of one and a half years, they begin the research stage, find advisors according to their own research interests, and start writing their Ph.D. dissertation under the guidance of the advisors. Typically, it takes four to five years to complete the program and obtain the Ph.D. degree. In addition to rigorous course work, students benefit from the weekly seminars in which scholars from all over the world come present their most recent research. Students also have their own workshops in which they present their own research work.

The Tepper School boasts excellent faculty, specializing in adopting analytical, empirical and consumer behavior approaches to address fundamental marketing problems. Historically, Tepper School faculty and graduates have made fundamental contributions to marketing theory in the areas of brand-choice models, analytical models for marketing strategy, empirical structural models, conjoint analysis, marketing and operations management interface, marketing and information systems interface and theories of consumer behavior.

A few examples of research topics that students and faculty members have recently worked on are:

  • How a manager allocates marketing resources to various alternatives such as promotion, advertising and sales force. By developing decision support systems to aid managers, we hope to understand better the allocation problem and to improve marketing efficiency.
  • How to design new products while simultaneously considering consumer preferences, engineering constraints and design aesthetics.
  • How to understand latent preferences of online customers by statistically analyzing their web browsing patterns.
  • Psychological processes that drive consumer choice among alternative products. How we can help them make better decisions.

Starting from 1971, the Tepper School has produced a significant number of leading researchers in marketing, including at least ten chaired professors at top-ten business schools and many other world-renowned marketing researchers (high ratio given the size). Recent students who graduated from the Tepper School marketing program have obtained faculty positions at top research schools such as Chicago, Columbia, Duke, Stanford and New York University. More recent graduates have won dissertation awards from the American Marketing Association, the Association for Consumer Research, and the American Psychological Association.

Given the size of our Ph.D. program, these achievements of our Ph.D. alumni demonstrate the outstanding quality of our Ph.D. program and also win us the reputation as one of the best schools that produce the most promising marketing researchers.

As a Ph.D. student of marketing at the Tepper School, you will notice a few things that distinguish your experience at the Tepper School.

Outstanding Training in Economics, Psychology and Statistics Foundations

As a tradition, our students are required to obtain rigorous training in economics, econometrics, psychology and statistics. The comprehensive and rigorous training equips our students with a solid understanding of economics and psychology, the state-of-the-art research techniques, and cutting-edge approaches for solving fundamental research problems. Historically, this approach has had high payoffs - our students are not only capable of solving ground-breaking research problems using the most cutting-edge techniques, but also demonstrate great endurance in their future academic careers.

Comprehensive Sequence of Marketing Doctoral Courses

We offer the most complete sequence of Ph.D. courses. You will find many Ph.D. courses offered by marketing faculties that cover their research expertise. These marketing Ph.D. courses progressively and comprehensively introduce cutting-edge research methodologies, the development of literature in each discipline, and the most recent research interest of each faculty member. Faculty are almost available 24/7 to work with Ph.D. students. They also spend an enormous amount of time preparing students for their job market. Most students continue working with faculty at CMU even after graduating and enjoy a lifetime of support and friendship from them.

Close and Caring Working Relationship Between Faculty and Students

At the Tepper School, our most important mission is to produce the best Ph.D. students. We treat Ph.D. students as junior faculty and the excellent mentoring system guarantees enough time from faculty to each Ph.D. student. The school typically admits only a few students each year. The doctoral program is intentionally kept small in order to increase faculty-student interaction and to take advantage of the business school's resources. They develop, in close conjunction with the faculty members, flexible programs addressing their specific research interests. Our students have access to award-winning faculty - many of whom are leaders in their field. Our faculty works closely with students creating new knowledge on a daily basis with their students.

Inspiring and Innovative Inter-Disciplinary Research Environment

Recognized for our unique interdisciplinary environment, students are often encouraged to work across departmental lines. As a result, our graduates have opportunities to engage in groundbreaking research and sharpen their ability to solve complex problems through leadership and collaboration.

In summary, the marketing group has a strong commitment to research and devotes considerable resources to training future scholars. We emphasize the development of sophisticated, state-of-the-art research skills that are required to solve fundamental research problems and create new knowledge in a chosen area of marketing. The Ph.D. program welcomes applications from candidates from all countries with distinguished academic backgrounds who are interested in pursuing a career in research universities. Admission to the marketing program at the Tepper School offers the student an opportunity to continue in this tradition of high achievement and excellence.

Research Topics

The research focus of our program directly translates in their early involvement in research projects. Our doctoral students work closely with faculty members to produce high quality research in several relevant marketing topics.

  • Behavioral and Experimental Economics
  • Charitable Giving and Nonprofit Marketing
  • Consumer Financial Decision Making
  • Consumer Happiness/Satisfaction
  • Electronic Commerce
  • Hedonic Adaptation
  • High Tech Marketing
  • Judgment and Decision Making
  • Micro-marketing
  • Optimal Pricing Strategies
  • Service Productivity and Performance Pay
  • Sports Marketing and Celebrity Endorsements
  • Structural Estimation Methods
  • Two-sided Market Pricing

P lease visit our Ph.D. Student Profiles page t o view the profiles of our current doctoral candidates.

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Top 5 Ranking

U.S. News & World Report ’s 2024 Best Online Master’s in Business Programs ranking places the Broad College at No. 2 among U.S. public schools. See the numbers .

Areas of Research

At the Eli Broad College of Business, students in the marketing Ph.D. program have the opportunity to work and publish with some of the most prolific researchers in marketing. Faculty-student collaboration is a significant part of the doctoral experience, and it leads to results. Doctoral students work with faculty to research the most compelling issues facing businesses today, and Broad provides the resources to get it done.

Focused on marketing strategy, Broad’s faculty has developed four areas of research excellence:

  • Marketing strategy
  • Product and brand management
  • Relationship marketing
  • International marketing

Research Prestige

Research in marketing.

The available marketing doctoral coursework covers a broad range of topics, including marketing strategy, modeling marketing problems, consumer behavior and statistics. Ph.D. students are expected to be in residence on a full-time basis during the program. While in the coursework stage of the program, doctoral students are also assigned as teaching and/or research assistants. Upon completion of coursework, students are required to pass a comprehensive exam in marketing and then complete a dissertation that demonstrates their ability to conduct an original research project.

The program curriculum is designed with a focus on research mentorship and training and includes several writing requirements to ensure our students are prepared for the job market and ready to succeed as assistant professors. The Ph.D. handbook provides details on the program requirements, and the curriculum schedule is presented below.

Centers of Research Excellence

Marketing strategy.

The anchor for this focus is our strong reputation and core faculty studying marketing strategy. Among notable faculty in this center of research excellence are Tomas Hult, Roger Calantone, Ahmet Kirca and Irina Kozlenkova.

Product and Brand Management

The Eli Broad College of Business has long been recognized for its excellence in product and brand management. In a study by Pianpain Yang and Lei Tao, MSU ranked #3 among universities for innovation management and #1 in the Big Ten. Scholarship in this area has been a long-standing strength at Broad, and its faculty has won numerous awards in this center of research excellence.

As a doctoral student, you will have the opportunity to collaborate with renowned scholars in product and brand management. The Broad faculty continually works with doctoral students in this area. Among notable faculty in this center of research excellence is Roger Calantone, who has been ranked the world’s #2 scholar in innovation management and the tenth most-cited marketing researcher worldwide. In addition to these accomplishments, he is a University Distinguished Professor, has chaired many dissertations, and has published numerous articles with doctoral students. Calantone and other faculty in this area – such as Cornelia Droge, Ahmet Kirca and Hang Nguyen – enjoy working with doctoral students and providing tutelage on research.

Relationship Marketing and Sales

Relationship marketing and sales is one of the hottest areas of marketing research today. At Broad, you’ll have access to some of the top faculty in the field. With multiple publications in leading journals, the college’s relationship marketing and sales center of research excellence is becoming one of the best in the nation. Here is but a brief list of awards in this center of research excellence:

  • AMA’s Emerging Service Scholar Award
  • AMA Sales SIG Excellence in Research Award
  • Winner of the 2011, 2012 and 2015 Industry Relevance Awards granted by the Cornell Center for Hospitality Research

Doctoral students who focus on relationship marketing and sales have access to some of the best faculty in the field. Among notable faculty in this center of research excellence is Douglas Hughes. Hughes is the incoming editor of the  Journal of Personal Selling & Sales Management  and an area editor for the  Journal of the Academy of Marketing Science . His research focuses on sales force management issues and has appeared in the  Journal of Marketing , the  Journal of Marketing Research  and the  Journal of the Academy of Marketing Science . In addition, a number of other faculty work in this area, including Roger Calantone, Tomas Hult, Irina Kozlenkova and Stephanie Mangus.

International Marketing

The Broad College of Business has been ranked #1 in international business research. Doctoral students who choose to focus on international marketing will have access to resources such as MSU-CIBER and to faculty who are thought leaders in the field. The Broad faculty regularly collaborates with doctoral students in this area and have served as committee members and chairs of several dissertations.

Among notable faculty in this center of research excellence is Tomas Hult, director of the International Business Center (MSU-CIBER), former editor of the  Journal of the Academy of Marketing Science , and one of the 50 most cited researchers in marketing. During his time at MSU, Hult has co-authored several books on international business, has chaired multiple dissertation committees, and has collaborated with doctoral students on numerous publications. In addition, Roger Calantone, Ahmet Kirca and Irina Kozlenkova also conduct research in this area.


Recent publications in each of the four core areas of research are listed below.

Katsikeas, Constantine S., Neil A. Morgan, Leonidas C. Leonidou, and G. Tomas M. Hult (2016), “Assessing Performance Outcomes in Marketing,” Journal of Marketing , 80 (2), In Press. Bamiatzi, Vassiliki, Konstantinos Bozos, S. Tamer Cavusgil, and G. Tomas M. Hult (2016), “Revisiting the Firm, Industry and Country Effects on Profitability under Recessionary and Expansion Periods: A Multi-level Analysis,” Strategic Management Journal , In Press. Ozkaya, Erkan, Cornelia Droge, G. Tomas M. Hult, Roger Calantone , and Elif Ozkaya (2015), “Market Orientation, Knowledge Competence, and Innovation,” International Journal of Research in Marketing , 32 (3), 309-318. Arrfelt, Mathias, Robert M. Wiseman, Gerry McNamara, and G. Tomas M. Hult (2015), “Examining a Key Corporate Role: The Influence of Capital Allocation Competency on Business Unit Performance,” Strategic Management Journal , 36 (7), 1017-1034. Lee, J. –Y., Kozlenkova, I. V. , and Palmatier R. W., “Structural Marketing: Using Organizational Structure to Achieve Marketing Objectives,” (forthcoming),  Journal of the Academy of Marketing Science.
Dean, Tereza, David A. Griffith, Roger J. Calantone , “New Product Creativity: Understanding Contract Specificity in New Product Introductions,”Forthcoming, Journal of Marketing. Sarangee, K., J. Schmidt, and R. J. Calantone (2015), “Does the Future Impact the Present during New Product Development?”  Journal of Product and Innovation Management . Vickery, S., Y. Bolumole, M. Castel, and R. J. Calantone (2015), “The Effects of Product Modularity on Launch Speed,”  International Journal of Production Research , Vol. 53, Iss. 17. Vickery, S., X. Koufteros, C. Dröge, and R. J. Calantone (2015), “Product Modularity, Process Modularity and New Product Introduction Performance: Does Complexity Matter?”  Production and Operations Management , p1-20. Bolumole, Y., R. Calantone , C. A. Di Benedetto, and S. A. Melnyk (2015), “New Product Development in New Ventures: The Quest for Resources,”  International Journal of Production Research , Vol. 53, Iss. 8, p2506-2523. Chauduri, M., R. Calantone , and P. Randhawa (2015), “New Wine from Old Grapes: Innovation in the Eco-Friendly B2C Space,”  Journal of International Consumer Marketing , Vol. 27, Iss. 2, p99-122. Ozkaya, H. E., C. Dröge, G. T. M. Hult, R. Calantone , and E. Ozkaya (2015), “Market Orientation, Knowledge Competence, and Innovation,”  International Journal of Research in Marketing .
Bolander, Willy, Cinthia Santornino, Douglas E. Hughes , and Gerald R. Ferris (2015), “Social Networks within Sales Organizations: Their Development and Importance for Salesperson Performance,”  Journal of Marketing . Kozlenkova, Irina, G. Tomas M. Hult, Donald Lund, Jeannette A. Mena, and Pinar Kekec (2015), “The Role of Marketing Channels in Supply Chain Management: A Review of the Literature and Takeaways for Future Research,”  Journal of Retailing , 91 (4), 586-609. Miao, C. Fred, Douglas E. Hughes , Keith A. Richards, and Frank Q. Fu (2015), “Understanding the Interactive Effects of Service Climate and Transactional Sales Climate on Service Quality and Sales Performance,”  Journal of the Academy of Marketing Science . Baldus, B., C. Voorhees, and R. J. Calantone (2015), “Online Brand Community Engagement: Scale Development and Validation,”  Journal of Business Research , Vol. 68, Iss. 5, p978-85.
Kostova, Tatiana and G. Tomas M. Hult (2016), “Meyer and Peng’s 2005 Article as a Foundation for an Expanded and Refined International Business Research Agenda: Context, Organizations, and Theories,”  Journal of International Business Studies , 47 (1), In Press.

Marketing @ Broad

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Research Topics & Ideas: Marketing

50+ Marketing Research Topic Ideas To Fast-Track Your Project

Marketing and advertising-based research topics

Finding and choosing a strong research topic is the critical first step when it comes to crafting a high-quality dissertation, thesis or research project. If you’ve landed on this post, chances are you’re looking for a marketing-related research topic , but aren’t sure where to start. If so, you’ve come to the right place.

Here, we’ll explore a variety of marketing-related research ideas and topic thought-starters, covering both traditional marketing (offline media) and digital marketing (including social media marketing, content marketing and the like). We’ll also look at actual dissertations and theses from marketing students to give you a view of what a well-defined research topic looks like.

NB – This is just the start…

The topic ideation and evaluation process has multiple steps . In this post, we’ll kickstart the process by sharing some research topic ideas within the marketing domain. This is the starting point, but to develop a well-defined research topic, you’ll need to identify a clear and convincing research gap , along with a well-justified plan of action to fill that gap.

If you’re new to the oftentimes perplexing world of research, or if this is your first time undertaking a formal academic research project, be sure to check out our free dissertation mini-course. In it, we cover the process of writing a dissertation or thesis from start to end. Be sure to also sign up for our free webinar that explores how to find a high-quality research topic. 

Overview: Marketing-Related Topics

  • How to find a research topic (video)
  • Traditional (offline) marketing topics/ideas
  • Digital (online) marketing topics/ideas
  • Examples of actual dissertation topics
  • Free Webinar : Topic Ideation 101
  • Where to get extra help

How To Find A Research Topic

Before we look at specific research ideas and topics, it’s useful to first understand what the topic ideation process entails and how to go about finding and refining viable topic ideas. In the video below, we cover exactly that. So, if you’re a first-time researcher, be sure to watch this tutorial before jumping into the collection of marketing research topics we present below. 

Now that you’ve got a big-picture view of the topic ideation process, we can dive into a few research ideas to get your creative juices flowing. Please note that these research topic ideas are intentionally broad and generic, so you will need to refine them a fair deal using the techniques we discussed in the video above.

To make life a little easier for you, we’ve grouped the topic ideas based on two main categories – traditional marketing and digital / online marketing . For the latter, we’ve divided it up into a few subcategories, including social media marketing, content marketing and search marketing. That said, there is naturally some overlap between topics, so keep this in mind.

Research Ideas: Traditional Marketing

  • The perceived effectiveness of different types of direct mail campaigns (e.g., postcards, catalogues, brochures) among small business owners in New York
  • The perception and use of traditional marketing in creating and nurturing customer loyalty and retention among UK Financial Firms.
  • The impact of demographic targeting on traditional marketing performance among green businesses
  • The perception of different types of sales promotion (e.g., discounts, coupons, contests) among GenZ consumers
  • The continued use of celebrity endorsements in traditional marketing campaigns, post-2020.
  • Exploring factors related to outdoor advertising recall in India
  • Measuring the ROI of traditional marketing efforts: a review of current methods
  • Comparing the effectiveness of different traditional media channels (e.g., television, radio, print) in driving engagement and conversions among established brands
  • The use of public relations in traditional marketing campaigns among large insurance companies
  • The role of event marketing in building brand awareness and engagement: perceptions among marketing professionals in the UK

Free Webinar: How To Find A Dissertation Research Topic

Research Ideas: Digital/Online Marketing

Social media marketing

  • The use of artificial intelligence in social media marketing among online fashion companies in Sweden
  • The impact of social media on public relations and media relations: a Case Study of Nandos
  • The role of Twitter in crisis communication and reputation management: a discourse analysis
  • The impact of social media influencer presence on brand loyalty and customer retention among Gen X.
  • The use of social media for market research and consumer insights among SMEs in Kenya
  • The impact of social media on consumer buying behaviour of fast food in Italy
  • The challenges and opportunities of social media in global and multicultural marketing: perceptions of marketing departments in large corporations
  • The relationship between social media engagement and website traffic: an analysis of fitness brands
  • The effectiveness of influencer marketing on social media platforms for household cleaning products in the UK
  • The perceptions and understanding of paid vs organic social media advertising among Gen Z consumers in San Francisco

Content marketing

  • The use and understanding of micro-moments in creating personalized content experiences among content creators in the USA
  • Comparing the effectiveness of methods of personalization of content marketing: an evaluation of best practice
  • The experiences and use of SEO in content marketing strategy among small online businesses
  • The use of social media influencers in content marketing campaigns: a Case Study of Hello Fresh
  • Comparing different content distribution channels for different types of content: perceptions of best practices among content marketing experts
  • The use of user-generated content in building brand trust and engagement among green companies in the UK
  • Measuring the ROI of content marketing efforts among luxury brands
  • The perception and use of Chat GPT in content creation among small online businesses
  • The perceptions of interactive and immersive content formats (e.g., virtual reality, augmented reality) in marketing among consumers: an experimental study
  • Comparing image and text-based content formats in driving engagement and conversions on social media: a multi-case study of NGOs

Research topic evaluator

Search engine marketing

  • The effectiveness of different ad formats (e.g., text ads, shopping ads, video ads) in Search Engine Marketing for tourist destinations
  • The impact of search engine algorithm updates on Search Engine Marketing performance – who are the winners and losers?
  • The perception and use of AI and machine learning in Search Engine Marketing strategy and bidding optimization within a UK marketing agency
  • The use of voice search and its impact on Search Engine Marketing among food retailers in Switzerland
  • The role of local SEO in driving brick-and-mortar sales: a case study of a local fashion outlet in France
  • The impact of mobile optimization on Search Engine Marketing performance and conversion rates in Nigeria
  • Comparing analytical tools for measuring ROI of Search Engine Marketing campaigns
  • The effectiveness of different types of keywords and search queries in driving traffic towards restaurants in Italy
  • The use of remarketing and retargeting in search engine marketing campaigns among marketers
  • The understanding and use of schema markup and structured data in improving Search engine marketing performance among Start-Ups

Research Topic Kickstarter - Need Help Finding A Research Topic?

Email marketing

  • The perception and use of AI and machine learning in email marketing among NGOs: a focus on personalized content and dynamic segmentation
  • The effectiveness of email subject line strategies in driving open and click-through rates: an experimental study
  • Comparing A/B testing and multivariate testing in improving email marketing performance: a case study
  • The use of personalization on email marketing performance among craft bloggers
  • The impact of automated email marketing among local online retailers on customer loyalty and retention
  • The use of automation and triggered emails in increasing engagement and conversion rates for online courses
  • The perception and understanding of GDPR and other data privacy regulations on email marketing among SMEs
  • The role of mobile optimization in email marketing targeting Gen Z consumers
  • The challenges of measuring the ROI of email marketing campaigns: perceptions of SMEs
  • The effectiveness of different email formats (e.g., text-based, HTML, interactive) in driving engagement: A/B testing for a small online retailer

Marketing-Related Dissertations & Theses

While the ideas we’ve presented above are a decent starting point for finding marketing-related research topic, they are fairly generic and non-specific. So, it helps to look at actual dissertations and theses to see how this all comes together.

Below, we’ve included a selection of research projects from various marketing-related degree programs to help refine your thinking. These are actual dissertations and theses, written as part of Master’s and PhD-level programs, so they can provide some useful insight as to what a research topic looks like in practice.

  • The Influences of Brand Personality, Culture, and Social Media on Iconic Brand Preferences (Whelan, 2021)
  • Customer Success and the Transformation of Customer Relationships (Raines, 2022)
  • The Effects of Online Incentivized Reviews on Organic Review Ratings (Jeong, 2020)
  • Are You For Real? The Consumption-Driven Self-Authentication Process And Its Effects On Perceived Brand Authenticity (Kuchmaner, 2020)
  • You Are What You Eat: How Food Texture And Packaging Influence Consumer Well-Being (Ning, 2020)
  • Social Dialogic Listening: Connecting Marketing Activity To Strategy (Collins, 2020)
  • Millennials’ Attitudes Towards Influencer Marketing And Purchase Intentions (Yu, 2019)
  • Cannibalization between Two Mercedes-Benz Models and Consumer Behavior (Ma, 2020)
  • Selling and Buying Aspects of Used Products That Are Brand Anthropomorphized (Kim, 2019)
  • Global Identity: Conceptualization, Measurement, And Implications For Marketing Strategy (Yoruk, 2022)
  • The Intersection of Organizational Frontline Marketing and a High-Tech World (Krotz, 2021)
  • The Unexplored Impacts of Communication Elements in Marketing (Trinh, 2022)
  • Founder Social Identity As A Predictor Of Customer And Competitor Orientation In Small And Medium-Sized Enterprises (Rutherford, 2021)

Looking at these titles, you can probably pick up that the research topics here are far more specific and narrowly-focused , compared to the generic ones presented earlier. This is an important thing to keep in mind as you develop your own research topic. That is to say, to create a top-notch research topic, you must be precise and target a specific context with specific variables of interest . In other words, you need to identify a clear, well-justified research gap.

Fast-Track Your Research Topic

If you’re still feeling a bit unsure about how to find a research topic for your marketing dissertation or thesis, check out our 1-on-1 private coaching services below.

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Making your Research easy

Research topics in marketing for PhD

Research topics in Marketing for PhD

If you are searching for good research topics for your PhD. in Marketing then this article will guide you to find the best Research topics in marketing for PhD

Research topics in marketing for PhD

Marketing management is one of the best-preferred topics for a Ph.D. in Management. Every year thousands of applicants want to peruse a Ph.D. in Marketing Management. Marketing is a topic that changes every time and it depends upon various aspect as geopolitical issues, new technology, consumer behavior, and consumer perception. production diversification etc.

In this article, we will discuss some of the trending topics for the Ph.D. in Marketing.

This will also make you understand the process to find some tips and tricks from someone who has a good amount of experience.

Here are some of the latest and trending topics.

List of research topics in Marketing Management

  • Creation of a global luxury brand.
  • Global versus local marketing strategy.
  • Global customer management.
  • The strategy of Neuromarketing.
  • Effectiveness of business outsourcing.
  • Measuring Customer satisfaction.
  • Effective branding using social media and digital marketing.
  • social media on customer purchasing choices.
  • Emotions and consumer decision-making.
  • Neuroscience and consumer emotions.
  • Consumption-based affect regulation.
  • Engineering of feelings and emotions in the marketplace.
  • Emotion and consumption experiences.
  • The emotional impact of the marketing mix (pricing, product, distribution, communication).
  • Emotions and social media.
  • The Emotions and branding.
  • Emotions and marketing effectiveness.
  • Emotions and consumer happiness and well-being.
  • Big data of emotion in the marketplace.
  • Consumer psychology and judgment and decision-making.
  • Emotional and cognitive factors influence consumer judgments and decision-making.
  • Cultural variations in judgment and decision behavior.
  • Consumer adoption of technology products, and strategies for multi-sided platforms.
  • long-term effects of marketing actions and optimal allocation of marketing budgets.
  • Marketing and strategy problems in digital marketing and social media.

Many Ph.D. students appear to start their project with over-ambitious topics but the important thing is, to keep the topic to the point and resume to one central research question.

  • Presenting at a conference for the first time 5 must things to do
  • How to choose your dissertation topic

Before taking the decision to finalize one topic one must start working on different topics and make sure that such a topic is new and no one else worked on it.

So here are some of the topics you can work on to find a good topic for your Ph.D.

Comment below if there are any current Research topics in marketing for Ph.D .

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From admission to dissertation. Tips on making the PhD journey happy, productive and successful

phd topics in commerce marketing

PhD Research Topics In Marketing

New PhD aspirants are anxious about researching the best topics for their PhD program in Marketing. Here I am sharing with you Top 25 PhD Research Topics in Marketing. With one of the topics, you can confidently go ahead into your doctoral program in Marketing

  • Thesis of Client Profitability in marketing.
  • The Effectiveness of Distribution.
  • Customer Retention and Retrieval in the Retail Sector.
  • Modern Trends embracing marketing sector
  • Fare Marketing analysis and Entry Strategy
  • Organized Retailing and Demographic Effects.
  • Reliance Services in view of telecom application.
  • Cellular Companies and its Future Arena.
  • Retail Marketing Analysis in terms of Consumer.
  • Impact of Confectionary Products on Kids.
  • Reliance Money Structure in Brokerage.
  • Marketing Project of famous company Bisleri.
  • Consumer Buying Behavioral levels of satisfaction.
  • The Impact of  Customer Relationship Management(CRM)
  • Loan Search Burdens in the present generation.
  • Worldwide Marketing Implementation Strategies.
  • E-Marketing Rules to improvise Marketing Economy.
  • Marketing (Your Country) Worldwide.
  • Publicizing Critical Problems in the current Economy
  • Convenience Stores and Loyalty Programs.
  • Channel Development through marketing.
  • Nonconventional tactics of Distribution.
  • Survey of Advertising Channel.
  • Packaging drawbacks and effects on Consumer.
  •  Effects of Branding and Quality on Consumer.

After bachelors, you think of higher study and want to be at the professional level, a professor and a doctoral title. For this, you should apply for the Ph.D. This is a great challenge for every master’s level student. You must need to write a research paper. If you have excellent research skill and writing skill, then you can proceed with it. One of the most widely recognized issues when composing a Ph.D. research paper is picking the phd research topics in marketing. Luckily, there are Ph.D. pape- composing services and methodologies that will make point determination simpler on your part. To guarantee quality subjects, ensure that you characterize the reason for your paper; this will enable you to create Ph.D. look into topics in promoting that will induce your group of spectators and clarify the significance of your writing reagarding topics of research in marketing. Your preferred research topic ought not just to present a great extent of your field yet additionally give a chance to further research.

For your business development and improvement, marketing is fundamental. Therefore marketing/advertising task compositions can help you in building up a dependable and powerful limited-time plan for your organization that can bolster your business objectives. Subsequently, an understudy must pick an intriguing research paper topic that can develop their advantage while doing the research paperwork and make your project look proficient and fantastic. To release all your pressure and surpass in your scholastic profession, you have to get help from a specialist writer and an informative site from where you can get an idea about phd research topics in marketing.

What Makes Good phd research topic in marketing ?

Commit an error toward the beginning of your doctoral research by picking the wrong Ph.D. to look into topics in marketing, and you could do a lot of diligent work and worry for yourself. You should invest enough energy and exertion to choose the correct research topics in marketing/advertising for Ph.D. papers with the goal that you can make sure you will almost certainly get your paper finished effectively. This implies you should completely comprehend what is average from your examination thoughts. They should be:

Attainable: Searching for research topics is attainable. While you may have a couple of years to embrace your exploration in marketing, you should even now have the option to finish it on schedule and with the majority of different assets that you have accessible to you.

One of a kind: for your Ph.D., you should most likely demonstrate that the task you have picked has not as of now been investigated entirely by another. 

Significant: If the primary individual that will need to have a solution to your exploration questions is you, then you might not have chosen something that will bear some significance with your field. It must positively affect your region to be appropriate. 

Fascinating: you likewise need to think about your enthusiasm for your exploration. If you are probably not going to have the option to keep up that plan, at that point you are going to battle to finish the work.

Method for choosing Research Topics in Marketing?

Finding those ideal research subjects in promoting for Ph.D. searches for some is a battle. Coming up next are a portion of the manners in which that you can locate the perfect topic for your exploration:

Proceed with past research: various understudies will need to keep on taking a shot at something that they have begun to explore some research topics in marketing already in their scholarly profession.

Peruse papers in the regions of promoting that intrigue you: most papers will feature zones for further research in marketing or even feature where research is powerless. These can be phenomenal wellsprings of motivation.

Glance back at work involvement: are there specific issues that you experienced that would make for a decent venture?

Think about your future profession: what would you like to be known for, and what would you like to have the option to do in your next job? What openings does this feature for research?

Hope so; the above PhD topics in marketing will help you to take off your stress about your professional career. So read these topics and choose the best one suited you.

Step by step instructions to write an Effective Marketing Ph.D. Research Paper

The accompanying tips will assist you with ensuring that you compose a paper that will most likely submit proudly:

Plan your Ph.D. arranging: a great arrangement that subtleties out the achievements that you should meet to finish your composition will assist you in keeping things on track. Guarantee that you leave time in your arrangement for making modifications and checking your work.

Structure your paper : a straightforward layout with clear notes in each area of your paper concerning what ought to be composed will make your writing significantly simpler. It will likewise guarantee that you stay away from intemperate revising during the procedure.

Have clear focuses on your composition: set yourself an objective for what number of words you will compose each day and stick to it. Try not to put an aim that will overstretch your capacities.

Update and edit your composition with consideration: the norms expected of your Ph.D. paper in marketing are out and out flawlessness.

Syam Prasad Reddy T

Hello, My name is Syam, Asst. Professor of English and Mentor for Ph.D. students worldwide. I have worked years to give you these amazing tips to complete your Ph.D. successfully. Having put a lot of efforts means to make your Ph.D. journey easier. Thank you for visiting my Ph.D. blog.

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PhDResearch Topics

  • Home Education & Support phd Topics

PhD Research Topics

Of course, the PhD topics of your doctorate are very important on which you do your project and write a research paper. When you select your PhD topics you must have a clear idea of what your doctoral dissertation will look like. In PhD topics, there are a few false impressions and indefinite throughout everyplace 'topics', and numerous PhDs assume that all they need is the overall theme, to begin with, their research from starting your PhD topics ... If you have ideas to choose your PhD topics, if you "work" on it and invest a lot of time, you will create one for yourself and you will be successful! you have a reasonable thought regarding what your PhD journey will be about. In any case, you despite everything need to pound out solid examination addresses that will assist you with organizing your exploration. By and by, settling on a theme and working out your exploration questions goes connected at the hip. Read more

How to choose a PhD topic

Basically, scholars need to know.

PhD topic selection is an important process and the one in which scholars get confused

Good PhD research Topics

Current research topics.

Select a topic in the area which you are interested in, and have more knowledge about.

Be confident with what you choose.

Choose topics that create impact or change by the research.

Be particular about what you are going to choose.

Steps to follow for choosing a PhD Topic

  • 1 Basic research is done in a particular area
  • 2 Following this do a search about products and techniques
  • 3 Explain the gaps in research and the solutions obtained to overcome
  • 4 Chapter Writing
  • 5 This explains to the reader why the topic was chosen and the need for the topic, improvements made in the topic.

Chapter Models

Chapter 1 - Introduction

Chapter 2 - Model and Implementation

Chapter 3 - Methodology

Chapter 4 - Analysis of data obtained

Chapter 5 - Body of the research

Select a unique area of research

Topic should make the reader to read the article

Choose flexible topics

Topic should be ease to implement

The main topic should cover overall ideas and concepts of the paper

A topic tells the main idea of a paragraph.

The first part of the topic should explain the idea and the rest explains the technique

Describe the working of the research

State the seriousness of the problem

Propose a solution for the problem

Describe the benefits of the research

Summarize the problem and solution

Research topics in Engineering

Mechanical engineering.

  • Machine design
  • Engineering materials
  • Designing, manufacturing, and robotics
  • Mechatronics
  • Fluid mechanics
  • Nanotechnology

Architecture engineering

  • Heritage and conservation
  • Landscape design
  • Technology and sustainability in architecture

Aeronautical and Aerospace engineering

  • Space flight mechanism
  • Aerodynamics
  • Computational aerodynamics it's designing
  • Experimental aerodynamics

Chemical engineering

  • Polymers and complex fluids
  • Sustainable energy
  • Catalysis and reactions

Instrumental engineering

  • Soft computing techniques
  • Automated analysis & understanding of biological cells
  • Combustion stability monitoring
  • Research on wind turbines

Civil engineering

  • Design construction and integration
  • Engineering informatics and simulation
  • Sensing, monitoring, and controlling intelligent systems
  • Innovative materials

Electronics and communication engineering

  • Fiber optic communication
  • Embedded systems
  • Nano-electronics
  • Human area network
  • Marine engineering

Computer science and engineering

  • Software engineering and programming
  • Computational intelligence
  • Computer graphics
  • Human-centered computing
  • Internet and web computing
  • Mobile and cloud computing
  • High-performance computing
  • Complier optimization
  • Data mining

Industrial Engineering

  • Optimization
  • Production planning and logistics
  • Modeling and simulation
  • Analytics and statistics
  • Education, case studies
  • Information system for production and management

Automobile engineering

  • Biomechanics
  • Designing and manufacturing

Biomedical engineering

  • Regenerative engineering
  • Cell & Molecular Imaging and bio-photonics
  • Neural engineering

Topics for research

Start to study thoroughly on selected research topics.

If you are doing more detailed research when looking for a Phd. Articles, books, and other sources for research want to change or refine your research topic based on your results. The topic development process will help you improve your writing and research skills and you will need to prepare the suggested answers for your research questions. Then you are ready to use the resources found and use the various sources effectively depending on your dissertation and answer your research problems

PhD Topic in Commerce

We are a group of companies and economies that include all the activities that lead to the transformation of goods and services from products to clients in PhD topics. For many years PhD topics in e-commerce have been the fastest-growing commercial industry

Many universities offer specialized PhD degrees in Commerce. At the graduate level. PhD topics in Commerce include international marketing, accounting, finance, marketing, or project management.

The work degree is designed to provide the multi-disciplinary knowledge and skills required in the modern work world.

  • Doctor of Philosophy
  • Commercial and International Economic Law
  • Management and Commerce
  • Doctor of Business Administration - Marketing

Base paper Implementation

A base paper is an example project report or a paper that has been distributed by an earlier researcher, that researchers use as reference material for finishing their PhD postulation. The thoughts introduced in the base papers are additionally investigated for a new understanding.

Write a Base paper for Implementation

For good result.

The research and result of the study must be consistent.

Plan and Process

The use of basic text should be similar to the function used as a guide. This is especially true for experimental surveys.

Research on the main work must be on the same topics. For example, research information can be used for analysis to solve a problem. This will ensure that the source code is updated.

The details in the main document should be clear and easy to understand in terms of modules, graphics, and diagrams.

The language used in the paper should be well researched and appropriate to a particular area of knowledge. This will help the scientist understand the range of technical terms that can be used. In addition, the base and shape of the paper should be in line with the appropriate style.

Thesis Writing

Every section of a proposal is imperative and similarly important. While all topics request equivalent consideration, the degree of trouble that they present for each researcher may vary. A few up comers discover the writing audit part is almost overwhelming; for others, information examination ends up being the fault list.

Research topics in technology

  • Artificial intelligence
  • Gold mining
  • Assistive technology
  • Information technology
  • Space exploration
  • Technological innovation

Research topic in medicine

  • Health care
  • Food and nutrition
  • Women health
  • Addiction and substance abuse
  • Disease and disorders
  • Mental health

Research topic in Management

  • Corporate planning
  • Financial management and accounting
  • Human resource management
  • Innovation and technology

PhD research topics in education

  • Transformative learning
  • Developing learner autonomy
  • Development education
  • Critical pedagogies

Research topics in Science

  • Neurobiology
  • Rapid-acting anti-depressants
  • Molecular Pharmacology
  • The evaluation of Health Impacts in Low and Middle-income Countries
  • Dementia Care through Community-Based Activity
  • Health and Green Space
  • Public Health based on the quality of drinking water

Research topics in mathematic

  • Algebra, Combinatory, and Geometry
  • Analysis and Partial Differential Equations
  • Applied Analysis
  • Mathematical Biology
  • Mathematical Finance
  • Numerical Analysis and Scientific Computing
  • Topology and Differential Geometry

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Our team of experts will work based on your ideas, make your topic unique, arranging guides from your area, correction and editing services, are you ready to build your future , we make you unique to finish your degree, support 24/7, to reach us for any queries, “do one thing, and do it well with us”. if you think we are a good solution for your degree. click out the following link to be a great scholar in the future, we promise you it will well finish in your degree..

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PhD in Commerce: Requirements, Salary, and More

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  • Jan 20, 2024

PhD in Commerce: Colleges, Requirements, and More

Diving into the intricate technicalities of the fields of Commerce and Business, Management and Finance, Actuarial Science and Taxation, and everything in between, a PhD in Commerce is one of the highest academic qualifications. The duration of a PhD in Commerce is 3 years and the basic eligibility is a master’s degree in a closely related discipline and some university might also ask for scores of certain entrance exams like UGC-NET. The major universities and colleges for PhD in Commerce in India include the University of Delhi, IGNOU, Jamia Milia Islamia, etc. while you can explore top universities abroad as well. Read this blog to know all about a doctorate in Commerce, its eligibility, specialisations and topics, subjects, top universities, salary, jobs and more.

This Blog Includes:

About phd in commerce, phd in commerce specializations, phd in commerce colleges in india, phd in commerce abroad, phd in commerce career and salary.

Counted amongst the popular courses for commerce students , as a candidate for PhD in Commerce, you can choose a subfield including, but not limited to Accounting, Marketing, Taxation, Human Resources, Strategy, IT Management, Consulting, and Finance. Furthermore, since these commerce subjects are quite vast in themselves, you are required to pick a deep-lying and relevant topic of research that accentuates their strong points. While the duration of a PhD varies according to the country of an institution, most have an average length of 3-8 years . Important components in this respect include:

  • Research Projects
  • Relevant Coursework
  • Teaching Practicum
  • Examinations
  • Surveys, which together contribute towards the preparation of a long and comprehensive dissertation.

Must Read: PhD After MCA

While the topics chosen by a PhD in Commerce student may differ as per his inclinations, here are a few broad topics/specialisation choices you can expect to explore during your course:

  • International Financial Reporting
  • Strategic Cost Management
  • Business Forensics
  • Accounting Information Systems
  • Audit Technology
  • Capital Markets-based Accounting Approach
  • Revenue Management
  • Business Intelligence
  • Enterprise Risk Management
  • Market Volatility

PhD in Commerce is a popular course in India and is offered by many top colleges and universities such as the University of Delhi, IGNOU, Rama University, and more. Let’s first take a look at the popular universities and colleges for PhD in Commerce in India:

  • University of Delhi
  • Indira Gandhi University of Open Learning (IGNOU)
  • Delhi School of Economics
  • Amity University, Jaipur
  • SRM University, Delhi
  • Gujarat University, Ahmedabad
  • St.Xavier’s College, Kolkata
  • Loyola College
  • Christ University, Bangalore

Owing to widespread interest in commerce and its related subfields of accounting, management, business, marketing, etc the specializations or tracks, if offered, may vary drastically. Here we list down a few of the top universities offering a PhD in Commerce apart from the seven Ivy League institutions, the University of Cambridge and the University of Oxford , which have been recurrently recognised for their quality of education, expert faculty, bright career prospects and more.

Top Universities for PhD in Commerce Abroad

Here are the top universities for PhD in Commerce abroad:

PhD in Commerce Abroad Requirements

Here are the major requirements for PhD in Commerce in India:

  • The student must have completed a master’s degree in Commerce or an MPhil with a minimum of 55% marks from a recognised university.
  • Many universities in India also require applicants to qualify for the UGC-NET exam for admission into a PhD in the specialisation of Commerce.
  • Work experience of 2-4 years is also preferred thought not mandatory.

In order to study abroad in a PhD in Commerce program, one is required to follow a few steps.

  • If the university requires, you may have to get in touch with the prospective supervisor or professor beforehand whom you intend to work with.
  • In addition to that, preparing a strong research proposal that underlines your future research inclinations is also important.
  • Official GRE or GMAT and IELTS or TOEFL scores along with copies of official transcripts, CV, SOP, and LOR may also be required.
  • If you are planning to pursue a dual degree, then you can read our blog on Integrated Ph.D . to know more.

From Academia to Private companies, the employment opportunities after obtaining a PhD in Commerce largely depends on the specialisation you choose. Some of the popular work areas and profiles have been given a rundown below:

Areas of Employment

  • Commercial Banks
  • Insurance Companies
  • Financial Institutions like SIDBI, EXIM Banks, etc.
  • Brokerage Firms
  • Stock Exchanges
  • Regulatory Bodies
  • Insurance Corporations
  • International Organisations like World Bank, IMF, Asian Development Bank, etc.
  • Business Analyst
  • Lecturer/Professor/Academician
  • Operations and Research Analyst
  • Chief Financial Officer
  • Technical Writing
  • Big Data Analyst
  • Investment Banker
  • Portfolio Management Specialist
  • Financial Analyst
  • Statistician
  • Risk Analyst
  • Equity Research Analyst

The average salary of a PhD in Commerce graduate is ₹979,592, i.e. around 9.8 Lakhs approx. per annum in India. While the average stipend for PhD abroad is INR 35-45 Lakh per annum.

Related Articles:

Yes, you can do a PhD in commerce which is a 3-8 years long course. It gives you a deeper knowledge of commerce and accounting.

You can select any specialization offered by the university/organization. Some of the popular ones are as follows:

Project Management Business Administration Entrepreneurship Finance Marketing Management, Organization & Leadership Accounting Public Administration

Yes, you can do PhD in Commerce after MCom, provided your academic qualifications match the criteria set by the university you plan to join.

Yes, if you want to pursue a PhD course in India, then UGC NET is mandatory. However, no such requirement is there if you want to pursue this course from abroad.

If you intend to pursue a PhD in Commerce but feel hesitant as to how to go about the whole process, consult our team of experts. Many Indian students dream of pursuing education in foreign nations due to the exposure and career growth they offer. Consider joining a free counselling session with Leverage Edu if you plan to study abroad . 

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PhD Topics in Commerce

Commerce is a field of study that covers activities like sales, purchases and exchange of goods and services between the producers and clients. It also includes the other activities which lead to this exchange. Commerce is also the subfield of Business and Economics which opens up an ocean of topics which can be used to prepare a PhD Dissertation or Research Paper.

However, sadly, more options can also lead to a wider confusion of choosing the right topic according to the demand of your interest and the trends in the market. Yes, you might want your PhD Thesis to be unique but it also should not be far-fetched from the application of those ideas. A PhD research shows your calibre in the field and how much effort you are willing to put in the particular field. Therefore, you must think out of the box while staying inside the box to make your thesis and research useful and meaningful at the same time.

Some of the title ideas of developing a PhD Thesis in Commerce

  • What are the New Trends in Merchant Banking? : The Impacts of Changing Trends on Businesses
  • Commodity Market : A Relief or a New Way of Scam. Comparison with the Historical Perspective in Accounting
  • The Correlation and Codependency between Farmer Protests and the Rising issues in the Agricultural Sector
  • Establishing MNCs in Developing Countries : A Solution for Faster Global Growth?
  • Strategizing Marketing Policy : The Need of Organizing Retail Prices
  • Developing an HR manual for improving the performance of HR Consultancy firms
  • Improving the Work Environment through Integrity : Difference in opinions of Employees and Employers
  • Firms getting Home Country Incentives and Mediating Support of Institutions to start Internationalizing
  • Comparing the Financial Literacy and Need of Banked and Unbanked Population

The Commerce field provides the students with so many opportunities in different fields like LLB, Human Resources, Accounts Management, Statistics Analysts and so on. Therefore, Thesis India makes sure that your career plans get reflected in your PhD Thesis development. After discussions with the candidate and based on the information provided by them, our experts provide them with the most suitable options for their research papers and also, guide them to prepare a thorough research on the topic. To get instant assistance from our experts, contact us now.

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Research Scholar

[100+] COMMERCE Research Topics For College Students With Free [Thesis Pdf] 2022

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Note: All Research Work Idea on this website is inspired by Shodhganga: a reservoir of Indian Theses. We provide you mostly research work under Creative Commons Licence. Credit goes to https://shodhganga.inflibnet.ac.in/

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Top 12 Commerce Project Topics & Ideas in 2024 [For Freshers]

Top 12 Commerce Project Topics & Ideas in 2024 [For Freshers]

In this article, you will learn the Top 10 Commerce Project Topics & Ideas . Take a glimpse below.

  • Topic 1: Impact of Outsourcing Material Availability Decision-Making

Topic 2: Enhancing Employee Performance Through Monetary Incentives

Topic 3: outsourcing human resource in beverage and food firms, topic 4: role of e-commerce in reducing operational cost, topic 5: reducing unemployment through a co-operative movement, topic 6: an analysis of the downside of co-operative thrift and credit society, topic 7: analysis of the role of insurance companies in driving growth of smes.

  • Topic 8: Implications of Globalization on National Security

Topic 9: Exploring the Significance of Commerce in Today’s World

Topic 10: the significance of e-commerce in emerging markets, topic 11: public sector bank’s future in the country, topic 12: impact of covid on indian economy.

Read the full article to know more about the project Ideas & Topics in detail.

Commerce is fundamental to the success of any business. To streamline trading operations and maintain profits, the industry must focus on commerce, which deals with a lot more than just selling and buying. As the world is digitizing, eCommerce solutions are increasingly becoming common. The advent of machine learning and AI has further enhanced the effectiveness of eCommerce. While the world is moving fast, it is important to upskill ourselves to get the edge over the competitors. upGrad offers some of the best free courses for working professionals to compete in the market. 

Why is Commerce important?

With the global economy projected to achieve the US$100 trillion milestone in 2022, it is not surprising that commerce has established itself as a vital stream. So, whether you are deciding on your 6th sem project topics , writing a dissertation on online shopping project topics , or compiling a “ Project topics for commerce students” pdf , you will have to consider the role of commerce in the real world.

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As a society, most of our activities revolve around buying and selling goods and services. At some level, we are all economic actors. Right at this very moment, you must be reading this article on a gadget you bought from a retailer. It’s next to impossible to not depend on the market for our needs today. 

In fact, as a Commerce graduate, you will have to depend on the market as a salaried employee, a business owner, or an entrepreneur. You will have to sell your services or products to buy other services and products. In some capacity, commerce will become a part of your life. 

The business of buying and selling is at the heart of commerce. As a student of commerce, this view of commerce would be an over-simplification. If you were to browse articles related to commerce stream or look up commerce topics for presentation , you would come across a diversity of topics. The discipline covers a multitude of subjects beyond just buying and selling activities, such as accounting, labor relations, supply chain management, and financial markets. 

Whether you are taking a micro or macro-view, trade and commerce play a role in our everyday lives as members of a household, community, nation, or the world. You might pick up a newspaper article telling you about global inflation- there is commerce involved. 

Further, with globalization and the advancement of technology, world commerce has transformed. And commerce as a discipline has had to evolve with these shifts and will continue to do so. For example, online shopping project topics exploring the role of digital technology and the impact of globalization on economies is one of the more popular commerce topics for presentation . 

As it directly or indirectly impacts a large section of the world population, e-commerce is a notable topic of discussion amongst graduate and post-graduate students of commerce. Working on projects to find solutions to trade-related issues, and explore operational challenges, among others is an important part of their curriculum. 

Given the vast pool of trending commerce project ideas, it may be difficult to choose a topic for your project. Commerce encompasses various business domains, with trade and selling being the pertinent ones. You require deep analysis and understanding to pick a topic that serves your interests and career goals. If analytics is your forte, and if you want to hone your skills, consider pursuing our business analytics certificate designed specifically for analytics aspirants.

In this article, we have compiled a list of interesting and innovative commerce project ideas to help you with your project. Irrespective of the topic you choose for your final project, you stand to gain immense knowledge and expertise to leverage exciting career opportunities. 

How to Choose a Good Project Topic for the Commerce Project?

Choosing a topic for your m.com final year project topics is a crucial decision that requires careful consideration and no doubt guidance. The right topic can make your project engaging, insightful, and valuable. So, keeping the above points in mind, here are some points to help you select a Trending project topics for commerce students for your project: –

Interest and Passion

Always choose that topic in which you have great interest. The reason being when you have interest in the subject, you will give your 100% making it more enjoyable and likely resulting in a better outcome.

Relevance to Commerce

Ensure that the topic is directly related to commerce. It could be a current trend, an emerging issue, or a classic concept you want to explore in depth.

Narrow and Focused

A broad topic can be overwhelming and challenging to cover in depth. So, narrow down your focus to a specific aspect or sub-topic within commerce. For example, instead of “Global E-Commerce Trends,” you could focus on “The Impact of Social Media on Online Retail Sales.”

Originality and Uniqueness

While some topics are popular and well-studied, try to bring a unique perspective or angle to your chosen topic. Look for gaps in existing research or areas that haven’t been explored extensively.


Consider the availability of resources, data, and information related to your chosen topic. Ensure you can access enough credible sources to support your research and analysis.

Practical Application

Choose a topic that has real-world relevance and application. Consider how your findings could be applied in business settings or how they might address a practical issue.

Current and Emerging Trends

Topics related to current trends, technological advancements, or emerging practices in commerce tend to capture attention. They showcase your ability to stay updated with the industry.

Alignment with Learning Objectives

Review your course or program objectives. Your project should align with the key concepts you’ve learned and demonstrate your understanding.

Market Analysis

If applicable, conduct a preliminary market analysis to identify areas of commerce that require more attention or improvement. Addressing these gaps could lead to an impactful project.

Consultation with Faculty/Advisors

Discuss your ideas with your faculty members or project advisors. They can provide valuable insights, suggest modifications, and guide you toward a more refined topic.

Feasibility of Data Collection

If your project involves data collection, consider the ease of gathering data. Complex data collection processes might require more time and resources.

Ethical Considerations

Ensure that your chosen topic doesn’t raise ethical concerns. Commerce projects might involve sensitive data or controversial issues, so it’s important to approach them with ethical integrity.

Cross-Disciplinary Approach

Explore topics that intersect with other disciplines like economics, psychology, or technology. This can add depth and uniqueness to your project.


While your project might be limited in scope, consider whether the topic has the potential for broader applications or research beyond your project.

Audience Appeal

Think about your target audience. Will your project be interesting and informative to your peers, instructors, and potentially even professionals in the field?

Personal and Professional Growth

Choose a project topics for commerce that fulfills academic requirements and contributes to personal and professional growth. Acquiring in-depth knowledge about a relevant topic can be valuable in your future career.

Remember that the process of selecting a project topic is iterative. You might need to refine and narrow your ideas as you gather more information and feedback. Take your time, conduct thorough research, and select a topic that aligns with your interests, skills, and academic objectives.

So let’s get started with the list!

Interesting Commerce Projects & Ideas

In any field, the end consumers are given top priority. Their choices, preferences, and demands are factors that form the basis of marketing strategies and manufacturing operations. It is evident that we are dependent on commerce to ensure this chain of processes runs smoothly. 

If you are wondering what kind of commerce projects could bring you closer to your goals, here is a thought-out list of 8 projects that will not just familiarize you with the existing problems in commerce but also provide solutions. Furthermore, they will be a glowing addition to your resume and increase your chances of success in this all-encompassing field of commerce. To increase your resume weightage, doing a business-related course would be beneficial. For example, our business analytics certificate has 100+ hours of learning with case studies and live sessions aids you positive career growth. 

Topic 1: Impact of Outsourcing Material Availability Decision-Making 

Objective : To determine the criteria used while deciding to outsource material availability along with strategizing the outsourcing process.

Outsourcing is a beneficial practice but at the same time, it poses a variety of challenges. Every industry seeks low labour cost, however, numerous other aspects require attention when outsourcing. 

Although outsourcing is done at various levels, if you have a clear set of goals and strategies, more often than not, it will prove to be advantageous. It is important to understand that the performance of a company and its outsourced aspects do not have a connection because it does not impact the material availability directly. 

Usually, two challenges are seen: the first one being, the time challenge, where the production process is slowed down due to unavailability of material and the second, more pressing financial challenge. Through this project, you can find solutions to both challenges. 

Impacts of outsourcing-

  • Affects delivery time
  • Product quality
  • Employee productivity

Benefits of outsourcing-

  • Flexible staffing arrangement
  • Better risk management
  • Gain customer satisfaction 
  • Increased efficiency
  • Reduces labour cost
  • Cost cutting
  • Improves quality
  • Helps in relieving workload

Also read,   Career options in science after graduation

Objective : To perceive the relationship between monetary incentive and employee performance.

It is observed that bonuses ate fixed according to the employee’s performance, however, hard work being intangible is not considered. Therefore, it can be deduced that monetary incentives are independent of the performance, since the bonus and allowances are fixed according to a specific performance parameter. Moreover, the failure of a company’s promise to release the bonus on time also leads to dissatisfaction and demotivation among its employees. 

On the other hand, companies can attain their target by quoting the performance bonus in advance, thereby, stimulating employees to perform more efficiently and proactively. This project will help you comprehend how effective monetary incentives are imperative to employee satisfaction and alleviating the attrition rate in the company. 

Why are monetary incentives necessary?

  • Rewards employees
  • Profit sharing, partnerships, ESOPS, etc., increases the ownership attitude 
  • Helps in acquiring quality talent
  • Controls attrition 
  • Increases employee satisfaction
  • Increases employee engagement
  • Improves organisation’s performance

Types of monetary incentives-

  • Commissions
  • Added allowances payment
  • Wage incentives
  • Referral benefits
  • Profit sharing

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Objective : To understand the implications of outsourcing human resource functions on organizational performance. This includes finding potential benefits and analyzing how it directly impacts employee performance and thought process.

Not allocating the budget for the Human Resource department leaves companies with one option — outsourcing. This may have decreased the company’s liability for its employees, but it has not been very beneficial for those who seek a long term and focused career.  Outsourcing of human resources is usually undertaken to reduce costs for a company as well as bring productive resources onboard. However, neither of these parameters remain fulfilled in the long run.

It is often observed that this leads to a disconnect in employees, which reflects in their attitudes as they then carry out assigned tasks irresponsibly. Outsourcing has also observed a high attrition rate among employees. This is especially common in the food and beverage industries, where the time-sensitive nature of commerce takes a toll on human resource professionals.

Types of outsourcing-

  • International & Domestic

Benefits of Outsourcing Human Resource in Beverage and Food Firms-

  • Lower administration costs
  • Cost effective
  • Streamlining of important functions
  • Program Management
  • Employee satisfaction
  • Provides additional services due to lower limitations
  • Growth 
  • Flexible 
  • Payroll Management

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Objective : To evaluate how e-commerce aids the reduction of functional costs by making a comparative analysis.

This project emphasizes the benefits of eCommerce in today’s world. It is clear from the recent pandemic as well that electronic transactions have grown exponentially. An organization that will operate through a physical office will have significant costs to bear as compared to organizations that can function remotely.

These costs include logistics, administration, salesperson salary, the lease on storefront, electricity, telephone, heating/cooling, taxes, displays, repairs and maintenance of the building. On the contrary, for a virtual office, the entailing costs include web hosting charges, shopping cart software, and distribution rates.

This accounts for much less than the expense involved with physical offices.  Both functional and operational costs are affected by eCommerce. Furthermore, e-commerce also has many other unmatched benefits when compared with offline commerce methods. 

Benefits of reduced cost in e-commerce:

  • Self-regulating
  • Increased revenue
  • Utilisation of revenue into product development
  • Creates a competitive advantage

Ways to reduce cost in e-commerce:

  • Supplier tie-ups
  • Reduce returns
  • Marketing budget 
  • Inventory management
  • Shipping methods optimization

Objective : To establish a co-operative movement in a working society and analyze its benefits on society members. It also evaluates various aspects of the co-operative movement that provide support to team members.

This project helps us gain an understanding of the benefits of a co-operative movement in reducing unemployment. The analysis concludes that co-operative movements support employees and their well-being in terms of education and growth, thus, every organization must adopt one.

It is recommended that since a co-operative movement encourages and supports existing employees to study further and take up training to scale their skill sets, it must be made compulsory for every establishment. To facilitate the set up of the cooperatives, the project recommends aiding organisations financially in the form of loans from the co-operative banks.  Consequently, establishing co-operative banks is also deemed significantly beneficial.

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Objective : To shine a light on the futility of establishing a co-operative and credit society.

This kind of society is set up in organizations to help employees save a certain percentage of their salaries. These savings will support them after their retirement and can be used as an investment. However, it is noticed that such a society does not form a consensus as the goals are not attained. With a disparity in the financials and personal contexts, this society has not been able to satisfy its members.

This is due to poor inspection, and the irresponsible attitudes of authoritative people that have marred the interests of its members. Another important aspect that this project highlight is that when members take a loan from a credit society, they are often not in a position to return it, indicating a loss of money. The bad debts increase and the vested member’s interest is exploited unfairly.

Types of unemployment-

  • Demand deficient
  • Geographical

Benefits of Reducing Unemployment Through a Co-Operative Movement-

  • Enhanced social, economic and cultural aspects of the society
  • Provides social services such as education, housing, health, etc.
  • Increase wealth 
  • Better living conditions
  • Higher satisfaction 
  • Society progression
  • Improved economy

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Objective : To understand the relationship between SMEs and insurance companies. The project also aims to understand how insurance companies contribute to the growth of SMEs. This involves studying factors that are responsible for growth and failure alike. One major aspect that this project covers is the reason that SMEs do not get their businesses insured.

This project highlights what SMEs are and how l insurance companies can prevent them from being shut down. SMEs are small and medium scale enterprises with about 5 to 10 employees in a small SME and a maximum of 50 to 100 employees in a medium-scale enterprise.

SMEs are vital for the growth of the economy as they are independent and can generate effective revenue, contributing to the country’s GDP. It is recommended that these SMEs must get business insurance. However, with the lack of awareness of insurance of businesses, most small to medium enterprises fail to function beyond two years.

The lack of sustenance due to a blend of financial difficulties and departmental challenges is the cause of the shutdown. Therefore, insurance can step this up. If the employees feel secure, they will be motivated to work irrespective of the un-segregated organizational structure of the SMEs. The resolution for running SMEs for the long term is insurance.

Benefits of Insurance Companies in Driving Growth of SMEs-

  • Financial security to the employees
  • Higher employee satisfaction
  • Lower attrition
  • Financial stability 
  • Improved organisation growth 
  • Increase loyalty
  • Help in acquiring qualified candidates 

Topic 8: Implications of Globalization on National Security  

Objective : To examine the frequency of transnational threats and the method by which the security is breached. Furthermore, it highlights the effects of globalisation on increased national security. 

A deep analysis of this project highlights two aspects of globalization. Firstly, where there is an increased threat due to breach of security, a significant increase in business is noticed. The to and fro of trade and ease of communication, facilitated by transportation are anticipated as threats to National Security.

At the same time, this has also elevated the business to a large extent. It causes businesses to amp their security measures and streamline their services. When the pros and cons are weighed, globalization has proved to be beneficial for most sectors.

It has also brought an upsurge in the National Income of many underdeveloped countries. Secondly, globalization has also brought about a lot of awareness, stimulating consumers to buy needful products. The positive impacts on the national income of a country have significantly increased. 

Impacts of globalisation on national security-

  • Integration of markets
  • Trade measures
  • Access to new cultures
  • Potential of new threats
  • Access to new talent
  • Manage employee integration 

Objective: To understand the various benefits of commerce.

The project highlights the following aspects:

  • Helps accomplish human wants : Commerce has facilitated trade between states, and across the borders. In turn, human wants are fulfilled because of this movement of goods. This also contributes to social welfare. The distribution of products through e-commerce has further enabled many small businesses to survive. 
  • Enhances the standard of living : The increased flow of money has also increased consumerism. It encourages and financially supports people to make required purchases, subsequently, increasing the standard of living. Also, the pliability of a product’s delivery to diverse locations m, as well as flexibility of ordering from any location has facilitated streamlined services, further, enhancing consumerism and elevating the standard of living.       
  • Empowering consumers and producers: If manufacturing continues to produce, but ceases to sell, the economy of a country is bound to plummet. It is due to commerce that trade persists. The chain of retailers, and wholesalers who purchase the products from manufacturers and market them appropriately, facilitates the movement of goods. The absence of these channels will stagnate the market. In addition to this, digital platforms have made e-commerce the most convenient link between consumers and producers.
  • Providing employment opportunities: Commerce is the harbinger of growth in manufacturing, warehousing, transporting, banking, advertising and so on. To ensure the efficiency of these operations, we need human resources. Commerce proffers employment to skilled and unskilled labour, along with numerous white-collar professionals.  
  • Enabling income generation for a country on the whole :  When trade increases, production and consumption follows. This creates work opportunities for the citizens of a country. This in turn impacts the national Income of a country. The average gross income of citizens contributes to the development of a country.
  • Driving growth in auxiliary sectors : Commerce leads to increased growth in auxiliary sectors such as banking, insurance, publicity, marketing, and advertising, among others.
  • Driving industrial development: One of the major outcomes of the commerce sector is the development of industries. Commerce aids in streamlining the division of labour, as well as providing raw materials to the industries. A meticulous division of every sector in the industry leads to its growth and development.
  • Driving international trade : The emergence of e-commerce has allowed businesses to think beyond the periphery of their country. This has facilitated streamlined trade between countries. Besides, commerce has opened doors for the exchange of commodities, and surplus produces of the country.  Better transport and communication systems have resulted in increased international trade, which again is a result of commerce.
  • Benefitting underdeveloped countries : Commerce has created avenues for underdeveloped countries to export surplus raw material to other countries. This process has enhanced trade and the flow of money into underdeveloped countries.
  • Supporting exigencies : Whatever trade and exchange of food, medicines, relief packets, etc, is done, is highly dependent on the smooth functioning of the supply chain and commerce industry. During exigencies like earthquakes, floods, and other natural calamities, commerce proves its worth.

Impacts of commerce-

  • Impact productivity
  • Affect inflation
  • Reach market potential
  • Increases R&D of the country
  • Better talent management
  • Gives competitive advantage
  • Cost management
  • Impact culture and lifestyle

Objective : To explore the benefits of e-commerce, upcoming trends, and provide solutions to existing challenges. 

Needless to mention, the significance of the internet and its usage in today’s world is skyrocketing. The increasing usage of mobile devices has enabled customers to purchase anything from anywhere. Evidently, the future of commerce is headed online. As e-commerce is replacing other traditional commerce models to provide seamless services and consumer experience, there has been a significant reduction in operational costs. If customers are willing to bear the shipping and other costs, even cross-border shopping is possible through e-commerce.

This platform allows users to conduct a comparative analysis and purchase an item at the best available price. This doesn’t just inculcate awareness and transparency but also inculcates a sense of achievement among the consumers when they save a penny. The clarity in communication between portals and customers further streamlines the process.

Apart from the listed benefits, it also involves some threats. These threats usually involve a breach of customer trust and a volatile economy. The failure of e-commerce business is rare, but not absent. It also reflects on the reliability of a platform when cross-border trading is undertaken. Prioritizing customer satisfaction is the key to the success of an eCommerce business. 

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Upcoming trends in eCommerce will pave the path for successful business ventures and economic development. As more and ML more businesses adopt AI-driven technologies, augmented reality, and speech recognition techniques in enhancing customer experience, there will be a shift towards personalised solutions which is mostly possible thrift eCommerce. Ecommerce has an integral role to play in helping businesses enhance reach and scalability.

Benefits of E-Commerce

  • Affects buying behaviour
  • Enhance shopping experience
  • Access to a wider range of products
  • Benefits seller and customers
  • More employment opportunities
  • Cost reduction
  • Easy exchange and refund policy 
  • Impacts economy

The public sector banks are a pivotal part of the economy. They help in mobilising the scattered and small savings of the people. Thus adding to the economic growth. They also play a role of credit intermediation, settlement of payments and netting. 

Benefits of Public Sector Banks-

  • Pension after retirement
  • High-interest rate on deposits
  • Low- interest rates on loans
  • Job security 
  • Accessibility to the rural areas
  • Multiple branches

The GDP shrank a lot during the Covid. The economy reached to its lowest. Every sector saw the impacts of Covid. The economy growth slowed down and its impacts are seen even today. 

Some of the impacts are

  • Multiple layoffs
  • Losing of livelihood
  • Low revenue
  • Infrastructure damage
  • Resource reduction
  • Slow growth 
  • Food shortage
  • Lack of basic amenities
  • Affordability

The students can take the approach of finding the causes behind the negative impacts of Covid on Indian Economy.

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Additional Commerce Project Topics

  • How does advertising affect sales and conversions? 
  • The effectiveness of online shopping.
  • The role of supply chain management in improving customer service.
  • AI implementation in e-commerce.
  • Green consumerism in the coming years.
  • The role of technologies in enhancing eCommerce.

Other Interesting Project Topics for Commerce Students

A few more project topics for commerce students or commerce related topics for project are listed below:

SWOT Analysis of an MNC

SWOT is a innovative activities for commerce students which will serves as a powerful strategic tool for carefully examining and strategizing projects. Its implementation allows graduates to uncover fresh business prospects, boost revenue generation, and proactively address potential threats to an organization’s success.

By conducting a SWOT analysis, commerce project topics risks can be minimized, ensuring effortless execution of plans. In today’s digital age, multinational corporations often encounter challenges optimizing their online presence and maintaining top-notch cybersecurity. This makes a SWOT analysis a valuable asset for any research topics for commerce students or bcom project topics aiming to tackle these issues.

A Study of Joint Ventures

Two or more companies working together to share profits and losses, collaborate on business operations, and combine their resources for greater success culminate into a joint venture. As students, you can delve into this fascinating concept by focusing your commerce project topics report on prominent joint ventures such as Hero Honda, Sony Ericsson, and Motorola. 

Your objective will be to compile a comprehensive report that is packed with data, including performance metrics, thorough analysis, market insights, and real-life case studies. By doing so, you will create a vivid representation of your research on joint ventures.

Job Opportunities from the Transportation Sector

This is one of the project topics for commerce students that delves into the pivotal role of the transportation sector in creating employment opportunities within the country. The commerce related topics explores the various modes of transit, including buses, cars, trains, metros, cable lines, and more. This project topics for commerce main focus is to gain insight into the functioning of different modes of transportation.

This e commerce project topics will also explore the employment benefits associated with the transportation industry, the challenges it faces, and the crucial essentials for transportation design and movement.

Additionally, the commerce related topics also sheds light on shipping methods such as canal, land, ocean, and overseas transport. It is clear that transportation infrastructure is not limited to merely connecting people and places. Instead, the industry serves as a catalyst for economic growth by generating employment opportunities.

The Power of Branding on Consumer Purchasing Behavior

Effective marketing strategies require a strong focus on branding due to its role in influencing consumer behavior. In fact, exploring the impact of branding on consumer behavior and their journey toward brand loyalty makes for a fascinating final-year project in commerce. This research topics for commerce students allows students to delve into how repeat purchases are influenced by branding tactics. However, the world of branding also presents the challenges of budget constraints and the need to stand out from the sea of competitors.

A Project on the Indian Railways Undertaking

With over 1.4 billion employees, the Indian Railways is a major public sector organization, and the department can offer several project topics for commerce students . Under the oversight of the Ministry of Railways and the Railway Board, the Railway Minister holds responsibility for all operations and interactions with the Indian Parliament. As a departmental undertaking of the Indian Government, the railways are subject to an annual budget set by the Government of India. 

All expenses are closely monitored by the Ministry and subject to external audits. Conducting a project on this vast public transportation mode offers insights into the crucial role of government involvement in effectively running the railway ser vice in a country as vast as India.

A Project on Mumbai Dabbawalas

The bustling city of Mumbai has a longstanding love affair with Dabbawalas. These skilled professionals are the city’s go-to for homemade office lunches. Through this project, students will have the opportunity to gain a deeper understanding of how these Dabbawalas operate. 

By participating in this project topics for commerce, students can develop essential skills such as team management, delivery efficiency, and business organization. They can also explore real-life case studies to enhance their learning experience.

Preparing a Report on Nationalized Banks

While looking for project topics for commerce students or project report topics preparing a report on a nationalized bank can be a great idea. The effectiveness and robustness of banking institutions have an influence on driving and shaping the economy. In the wake of India’s independence, the country established financial systems to promote the accessibility of banking services to the general public.

From standardizing currency practices to implementing global regulations on interest rates, the growth of India’s economy is closely intertwined with the operations of the Reserve Bank of India. This presents a fascinating avenue to explore for a simple project topics for b.com students , delving into the fundamentals of the Indian economy and providing comprehensive case studies and real-life examples to understand the intricacies of financial management and public/private sector banking. 

Exploring Indian Exports

India thrives on the export of petroleum products, gems and jewelry, electronics, pharmaceutical drugs, and textiles. Through this project report topics, students can delve into the realm of export marketing and differentiate it from domestic sales. This comprehensive overview also sheds light on the driving forces behind Indian exporters and the multitude of hurdles they encounter, such as trade barriers, third-party competition, and foreign currency regulations.

Studying Different Distribution Channels

In the dynamic realm of sales and marketing, businesses can utilize the wholesale, retail, and direct-to-consumer distribution channels. Companies can reach consumers directly by leveraging cutting-edge e-commerce platforms, while retailers acquire products from manufacturers and then, in turn, sell them to customers. Additionally, retailers often partner with wholesalers who provide goods at competitive market rates.

This project topics for m.com students aims to examine the intricate connections between wholesalers, manufacturers, and retailers, exploring their distinct attributes and crucial functions. In today’s digital era, traditional business strategies have undergone a significant shift in terms of product promotion and profit generation.

Nonetheless, the fundamental principles of effective marketing remain unchanged. These include product excellence, pricing, advertising, distribution, packaging, target demographics, and personnel.

A Project on the Consumer Protection Act

Among various project topics for commerce students , working on the Consumer Protection Act can be quite interesting. The prime focus of this act in India is the welfare of consumers when making purchases of goods, products, and services. 

With the rapid advancements in technology, the shopping landscape has significantly evolved in the nation. As a result, consumers now have higher expectations for top-notch products, immediate availability, and effective service. 

By thoroughly evaluating this act, we can gain valuable insights into consumer perceptions and decision-making processes within the marketplace. Furthermore, the b.com 3rd year project topics report must also tackle various obstacles encountered by the logistics industry, inadequacies in product design, and unethical behaviors like hoarding and black marketing. 

Additionally, it is important to mention how the government ensures the implementation of appropriate legal measures for the sales of goods and services. As a result, consumer protection measures encourage businesses to operate with honesty, efficiency, and transparency.

Project on the Dairy Industry

Let us take the example of Amul to conduct a commerce project on the dairy industry. Widely recognized as a top producer of milk, paneer, and dairy goods in India, Amul’s extensive reach and impact cannot be denied. 

Let’s delve deeper into their success story by exploring their partnership with UNICEF and the ways in which they’ve been able to uplift farmers across the nation through their business model. The origins of Amul, its innovative marketing techniques, and its meticulous product sourcing strategies are all prime areas for investigation in understanding how the brand continues to deliver a fresh selection of goods to its devoted customers.

Amul’s remarkable success can be attributed to the strategic use of the seven “Ps” by its marketing professionals. By implementing a low-cost pricing strategy and ensuring its products offer great value for money, Amul has successfully established a widespread supply chain and distribution network throughout the country, maximizing the advantages of its production location. This serves as a great example for students on how to effectively select a sub-topic from a broader subject area.

Studying Different Advertising Media

In the ever-evolving world of business, turning a profit and building a strong reputation are the ultimate goals. In the realm of e-commerce, a multitude of advertising methods are being explored and tested by brands. Through extensive research, scholars have evaluated the success of diverse techniques, including augmented and virtual reality technology. One of the most interesting project topics for commerce students is discovering and analyzing various forms of advertising media.

Just as world commerce combines and impacts different aspects of life, so should your commerce topics for presentation . Whether you use this list of project ideas or other project topics for commerce students pdf to decide your publication subject or your 6th sem project topics , engage with the significance of commerce. As a commerce student, you can provide an analysis of the smallest denominator to significant world events that are not accessible to the layman. 

With a country’s economic and cultural development hinging on commerce, it is one of the most sought-after fields today. As a skilled commerce professional, you can devise focused strategies to drive conversions and sales. You can also develop profitable relationships with manufacturers and enhance the customer experience. This also involves retailers and wholesalers, who directly deal with the consumers. 

Therefore, professionals in commerce are required to up-skill themselves to gain a comprehensive understanding of how commerce deals with problems. This is possible through experience gleaned from solving real-life problems which can be sought from working on commerce projects. Commerce involves a lot of moving parts which demands that you possess strong leadership skills, communication skills, problem-solving abilities, strategizing skills, and analytical decision-making abilities.

The listed commerce project topics in this article will help you enhance your job-relevant skills which can serve as catalysts to landing your preferred job. When you select one of these topics, you are exercising the decision making skill, which is an efficacious commerce skill! So, we wish you the best of luck! 

If you would like to learn more about commerce, we are here to help you at upGrad .

After completing your bachelor’s, you can pursue higher studies and get more specialized roles. As commerce with maths student, you can get an MBA in Finance  to get lucrative positions in the finance sector. On the other hand, you can take a digital marketing course from MICA and become a marketing expert. It would allow you to pursue digital marketing careers.

To learn more about digital marketing courses and get hands-on experience, you can check out at upGrad.


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Chartered Accountancy has a higher degree of difficulty than a Master of Business Administration program. There are four levels in the CA course – Common Proficiency Test (CPT), IPCC or IPCE, articleship of 3 years with any CA firm and then the finals. A full-time MBA program is of 2 years duration, segmented into semesters and exams by the institute or university. A CA course is generally lengthier since it takes at least four or five years to complete the entire program. However, MBA is recognized by organizations in India and across the world, whereas CA is recognized in India and a handful of Middle Eastern nations.

The Chartered Accountancy course is very well known for being extremely tough. So many people often wonder what makes it so difficult. Those who have experience say that every step in the CA course is a challenge, right from CA Foundation to the finals. The most challenging aspect of CA is its massive syllabus, and aspirants have to acquire in-depth knowledge of each subject. Also, the duration is short compared to the vastness of the syllabus. The course is designed to be for 4 to 5 years. But owing to the nature of this course, it does not matter how long it takes to complete the entire course.

Many commerce students aspire to study a course related to information technology for their graduation. Yes, those who have studied commerce in their senior secondary level at school can go for a BSc in IT. This degree is entirely different from an engineering degree and is of a duration of 3 years. Though BSc in IT is a science stream and most universities mandate science students as eligible, some colleges are allowing commerce students to enrol too due to the extreme demand. It is essential to check the eligibility criteria for commerce students before applying.

Many commerce students aspire to study a course related to information technology for their graduation. Yes, those who have studied commerce in their senior secondary level at school can go for a BSc in IT. This degree is entirely different from an engineering degree and is of a duration of 3 years. Though BSc in IT is a science stream and most universities mandate science students as eligible, some colleges are allowing commerce students to enroll too due to the extreme demand. It is essential to check the eligibility criteria for commerce students before applying.

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