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Marketing Theses and Dissertations

Theses/dissertations from 2023 2023.

How Feeling Like a Minority Affects Preferences for Autonomous Digital Interfaces , Ye Seul Kim

Theses/Dissertations from 2022 2022

Spillover Effects in Product Customization , Samuel Babu Sekar

Theses/Dissertations from 2021 2021

External and Internal Factors of Sports Sponsorship Selling Cycles in North American Professional Sports , Dan Kaufmann

Increasing Personal and Product Influence Through Background Auditory and Visual Cues , Zhihao Yu

Theses/Dissertations from 2020 2020

The Effects of Product Recalls on Competitors’ Market Value and Recalling Firm’s Reputation , Dong Liu

Corporate Brand Impact on Sales / Revenue Per Share , Brad A. Puckey

Competition in Upstream Humanitarian Supply Chain: Investigation of Food Banks , Iana Shaheen

Theses/Dissertations from 2019 2019

How Digital versus Non-Digital Modes of Food Ordering Influence Menu Healthfulness Perceptions and Food Choices , Annika Abell

Theses/Dissertations from 2018 2018

The Impact of Digital Marketing Decisions on Market Outcomes in Residential Real Estate , Denise Hunter Gravatt

Theses/Dissertations from 2017 2017

Hate is a Strong Word: The Influence of Hate-Acknowledging Advertising on Brand Outcomes , Lisa Monahan

The Effects of Loneliness on Consumers’ Digital Engagement with Social Media Ads , Yu Qin

Product Shadows and Ad Evaluations , Nazuk Sharma

Theses/Dissertations from 2016 2016

Understanding the Complexity of Product Returns Management: A Complex Adaptive Systems Theory Perspective , Jennifer Anne Espinosa

Branding Implications of Co-Created Social Responsibility , Alexander J. Kull

Theses/Dissertations from 2015 2015

How You Categorize Influences How Helpful You Are: The Effect of Categorization Mindset on Consumers’ Social Decisions , Hsiao-Ching Kuo

Theses/Dissertations from 2014 2014

Taken for Granted or Taken with Gratitude? An Examination of the Differential Effects of Donations of Time and Money on Consumers' Evaluation of Corporate Philanthropy , Ryan Langan

Essays on Consumer's Psychological and Behavioral Responses toward Social Coupons , Chinintorn Nakhata

Muscling Consumers to Optimal Option Differentiation: The Influence of Incidental Muscular Sensations on Option Differentiation , Courtney Szocs

Theses/Dissertations from 2012 2012

Essays on Mental Accounting and Consumers' Decision Making , Ali Besharat

Perceived Firm Transparency: Scale and Model Development , Jennifer Dapko

Theses/Dissertations from 2010 2010

Antecedents and Consequences of Channel Alienation: An Empirical Investigation within Franchised Channels of Distribution , Ivan Lapuka

Theses/Dissertations from 2009 2009

An Empirical Examination of the Dark Side of Relationship Marketing within a Business to Business Context , Brent L. Baker

Developing the Nomological Network of Perceived Corporate Affinity for Technology: A Three Essay Dissertation , David Earl Fleming

Theses/Dissertations from 2008 2008

Self-Directed Learning: Measures and Models for Salesperson Training and Development , Stefanie Leigh Boyer

Emotional Exhaustion and Its Role in Service Sabotage among Boundary Spanners , Diane R. Edmondson

Theses/Dissertations from 2007 2007

Essays on multiple identities and motivated consumption: Exploring the role of identity centrality on self-brand connections , Tracy R. Harmon

The impact of organizational climate variables of perceived organizational support, workplace isolation, and ethical climate on salesperson psychological and behavioral work outcomes , Robert J. Riggle

Theses/Dissertations from 2005 2005

The Effect of Perceived Entitativity on Implicit Image Transfer in Multiple Sponsorships , FrancoÌ?is Anthony Carrillat

Theses/Dissertations from 2004 2004

Relationship Advertising: Investigating the Strategic Appeal of Intimacy (Disclosure) in Services Marketing , Andrea Diahann Gaye Scott

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  1. Marketing Theses and Dissertations

    Marketing Theses and Dissertations Theses/Dissertations from 2023 PDF How Feeling Like a Minority Affects Preferences for Autonomous Digital Interfaces, Ye Seul Kim Theses/Dissertations from 2022 PDF Spillover Effects in Product Customization, Samuel Babu Sekar Theses/Dissertations from 2021 PDF

  2. PDF Research in marketing strategy

    Research in marketing strategy This is a repository copy of Research in marketing strategy. White Rose Research Online URL for this paper: http://eprints.whiterose.ac.uk/136066/ Version: Accepted Version Article: Morgan, NA, Whitler, KA, Feng, H et al. (1 more author) (2019) Research in marketing strategy.

  3. A Quantitative Study of the Impact of Social Media Reviews on Brand

    media initiatives. Influencer marketing is a modern tactic used by brands to enhance their visibility to their target audience by using the services of influential people. The objective of this thesis is to quantify the impact of social media reviews on brand perception. Specifically, this

  4. PDF Marketing: Selected Doctoral Theses

    ABSTRACT: The dissertation consists of four essays on the applications of machine learning methods to targeting and product development. The first essay addresses the problem of identifying customer needs from user generated content. Traditionally, market research relies on interviews and focus groups to identify customer needs.

  5. PDF Study of The Effectiveness of Online Marketing on Integrated Marketing

    From the research findings, it was revealed that online marketing is effective in integrated marketing communication strategy of the organisation by increasing the brand awareness, improves customer satisfaction, easy integration and management, and facilitates automation of marketing activities.

  6. (PDF) Market Research

    Abstract. This is the fifth edition of Marketing Research and the first that also takes a United Kingdom, European perspective. It continues to reflect the importance of social media, 'big data ...

  7. (PDF) The effectiveness of marketing strategy making processes: A

    Using well-established theories from the sociological perspective of the organisational behaviour literature, this work proposes relevant questions for future research in this field.Journal of...

  8. PDF The Impact of Marketing-Sales Relationship on Business Performance

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  9. PDF Marketing: Selected Doctoral Theses

    Marketing: Selected Doctoral Theses TITLE: "Consumer Inattention, Uncertainty, and Marketing Strategy" -- Xinyu Cao (2018) COMMITTEE: Juanjuan Zhang (chair), Tony Ke, John Hauser ABSTRACT: This dissertation investigates the implications of consumer inattention and uncertainty for firms' advertising and pricing decisions.

  10. PDF Marketing Strategies and Customer Satisfaction: a Case Study of The

    the continuous support of my Masters research, for his patience, motivation, and immense knowledge. His guidance helped me during the time of research and writing of this thesis. I could not have imagined having a better advisor and mentor for my study. Besides my advisor, I would also like to thank Mr. Chumo for patiently guiding me in the

  11. PDF Assessing the Effect of Marketing Strategy on Market Performance: the

    Market strategy has become an important tool globally for any organization to remain in competitive market environment and wax stronger. Market strategy is a vital prerequisite of Industry's ability to strengthen its market share and minimize the impact of the competition. Also Marketing strategy as

  12. (PDF) Research in Marketing Strategy

    It is also the area within which many of the most pressing current challenges identified by marketers and CMOs arise.We develop a new conceptualization of the domain and sub-domains of marketing...

  13. PDF IMPACT OF SOCIAL MEDIA MARKETING ON CONSUMER BEHAVIOR

    A study on social media marketing would be best founded upon an understanding of the concept of marketing as a whole before narrowing down to the concept of social media marketing. The practice of marketing has been around for millennia. Traditionally goods and services were sold in physical stores (shops). It rapidly

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  15. Effective Marketing Strategies of Profitable Small Businesses

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  16. Marketing Undergraduate Honors Theses

    PDF. Recruiting Gen Z: An Emerging Talent Internship Thesis at PetSmart, Emma Jewell Symancyk. PDF. Local Label: Why Localism Matters and a Business Plan to Address It., Sydnie Wilson. Theses from 2022 PDF. Creative Brief for Blakeman's Fine Jewelry, Abigail Bouve. PDF. Harvesting Growth -- An Internship Thesis, Emma Conover. PDF. For The ...

  17. PDF Master Thesis Digital marketing as a strategic tool for luxury ...

    In addition to this, the research realized by Choi, Seo, Wagner, and Yoon (2018) on the nature of the message was added to the model, to understand its' ... 1.1 Context of the thesis The luxury market has grown worldwide, to the extent that the desire for these goods has been democratized (Kapferer, 2014). Luxury brands are used to marketing ...

  18. PDF The Impact of Digital Marketing Practices on The Organizational

    the impact of digital marketing practices ... master's thesis nicosia 2021 . the impact of digital marketing practices on the organizational performance in the mobile phone companies in jordan waed ahmad omar mobydeen near east university institute of graduate studies business administration programme master's thesis

  19. (PDF) Master's Thesis Research in Social Marketing (1971-2015)

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  20. PDF Market Analysis for product selection. A case study of the ...

    This thesis project was to introduce a market analysis model named Booz, Allen, and Hamilton (BAH) model that is used to generate, assess and evaluate the feasibility of a ... 1.1 Importance of the thesis topic 1.1.1 Research problem It is a common problem for businesses to answer the question of whether or not to expand

  21. Notice of Final Defense

    Finally, this and other future lines of research are described, along with the conclusions and the scientific production of the dissertation, in Chapter 8. Categories: Campus , Faculty/Staff , News , Students

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  23. (PDF) BSc. Marketing Dissertation

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  24. (PDF) DIGITAL MARKETING

    This paper mainly studies significance of digital marketing and differences between digital marketing and offline marketing and the effectiveness of technological tools and social media...