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Marketing Theses and Dissertations

Theses/dissertations from 2023 2023.

How Feeling Like a Minority Affects Preferences for Autonomous Digital Interfaces , Ye Seul Kim

Theses/Dissertations from 2022 2022

Spillover Effects in Product Customization , Samuel Babu Sekar

Theses/Dissertations from 2021 2021

External and Internal Factors of Sports Sponsorship Selling Cycles in North American Professional Sports , Dan Kaufmann

Increasing Personal and Product Influence Through Background Auditory and Visual Cues , Zhihao Yu

Theses/Dissertations from 2020 2020

The Effects of Product Recalls on Competitors’ Market Value and Recalling Firm’s Reputation , Dong Liu

Corporate Brand Impact on Sales / Revenue Per Share , Brad A. Puckey

Competition in Upstream Humanitarian Supply Chain: Investigation of Food Banks , Iana Shaheen

Theses/Dissertations from 2019 2019

How Digital versus Non-Digital Modes of Food Ordering Influence Menu Healthfulness Perceptions and Food Choices , Annika Abell

Theses/Dissertations from 2018 2018

The Impact of Digital Marketing Decisions on Market Outcomes in Residential Real Estate , Denise Hunter Gravatt

Theses/Dissertations from 2017 2017

Hate is a Strong Word: The Influence of Hate-Acknowledging Advertising on Brand Outcomes , Lisa Monahan

The Effects of Loneliness on Consumers’ Digital Engagement with Social Media Ads , Yu Qin

Product Shadows and Ad Evaluations , Nazuk Sharma

Theses/Dissertations from 2016 2016

Understanding the Complexity of Product Returns Management: A Complex Adaptive Systems Theory Perspective , Jennifer Anne Espinosa

Branding Implications of Co-Created Social Responsibility , Alexander J. Kull

Theses/Dissertations from 2015 2015

How You Categorize Influences How Helpful You Are: The Effect of Categorization Mindset on Consumers’ Social Decisions , Hsiao-Ching Kuo

Theses/Dissertations from 2014 2014

Taken for Granted or Taken with Gratitude? An Examination of the Differential Effects of Donations of Time and Money on Consumers' Evaluation of Corporate Philanthropy , Ryan Langan

Essays on Consumer's Psychological and Behavioral Responses toward Social Coupons , Chinintorn Nakhata

Muscling Consumers to Optimal Option Differentiation: The Influence of Incidental Muscular Sensations on Option Differentiation , Courtney Szocs

Theses/Dissertations from 2012 2012

Essays on Mental Accounting and Consumers' Decision Making , Ali Besharat

Perceived Firm Transparency: Scale and Model Development , Jennifer Dapko

Theses/Dissertations from 2010 2010

Antecedents and Consequences of Channel Alienation: An Empirical Investigation within Franchised Channels of Distribution , Ivan Lapuka

Theses/Dissertations from 2009 2009

An Empirical Examination of the Dark Side of Relationship Marketing within a Business to Business Context , Brent L. Baker

Developing the Nomological Network of Perceived Corporate Affinity for Technology: A Three Essay Dissertation , David Earl Fleming

Theses/Dissertations from 2008 2008

Self-Directed Learning: Measures and Models for Salesperson Training and Development , Stefanie Leigh Boyer

Emotional Exhaustion and Its Role in Service Sabotage among Boundary Spanners , Diane R. Edmondson

Theses/Dissertations from 2007 2007

Essays on multiple identities and motivated consumption: Exploring the role of identity centrality on self-brand connections , Tracy R. Harmon

The impact of organizational climate variables of perceived organizational support, workplace isolation, and ethical climate on salesperson psychological and behavioral work outcomes , Robert J. Riggle

Theses/Dissertations from 2005 2005

The Effect of Perceived Entitativity on Implicit Image Transfer in Multiple Sponsorships , FrancoÌ?is Anthony Carrillat

Theses/Dissertations from 2004 2004

Relationship Advertising: Investigating the Strategic Appeal of Intimacy (Disclosure) in Services Marketing , Andrea Diahann Gaye Scott

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A List of Great Sample Dissertation Topics in Marketing

Your dissertation project should contribute to your area of study. Do not try to move heaven and earth, since you time and resources are rather limited. However, you need to add something new to make your dissertation notable among all the other existing works. To choose a great topic for your marketing dissertation, look through this list of sample topics. You will probably find something interesting and thought-provoking that will inspire you for a perfect dissertation title.

  • What factors can influence the marketing strategy success?
  • Manipulation tactics and consumer behavior: creating a desire to purchase.
  • Negative effect of advertising on teenagers.
  • The impact of branding on customer behavior: comparative analysis of Apple and Samsung.
  • What marketing strategies should be used for hotel business to attract new clients?
  • The importance of psychographics methods in marketing schemes.
  • Life style and marketing.
  • Effective Internet marketing activities: what should we expect in the future?
  • Social media as an effective tool to promote business.
  • Does irritating and silly advertising reach customers more effectively than an ordinary one?
  • The usage of successful brands advertising methods in political campaigns.
  • Can food product labels influence customer behavior?
  • Impulsive buying: social and psychological aspects.
  • What factors can affect the success of a new brand?
  • The impact of advertising on acquisition of bad habits by teenagers.
  • Branding and customer satisfaction.
  • Consumer attitude towards functional food.
  • Differences in male and female consumer making decision process.
  • How can celebrities influence consumer buying decision?
  • What are the most beneficial ways to build customer loyalty?
  • How do demands change upon generations?
  • Can effectiveness of advertising depend on a social network?
  • Can language influence product identity?
  • Why is it important to know the national culture when promoting the product?
  • Does gender influence customer buying decision?
  • The effect of globalization and customer behavior.
  • How do marketing methods differ across the cultures?
  • What are the major strategies to attract potential clients?
  • Should leading brands have products of the highest quality?

If you struggle to start your dissertation, this collection of sample topics will be very helpful for you to formulate your own paper title. It would be better to make your dissertation project a bit more specific, since you will just have no time to investigate a broad topic. It will help you to set precise and clear research objectives and questions.

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Research Topics & Ideas: Marketing

50+ Marketing Research Topic Ideas To Fast-Track Your Project

Marketing and advertising-based research topics

Finding and choosing a strong research topic is the critical first step when it comes to crafting a high-quality dissertation, thesis or research project. If you’ve landed on this post, chances are you’re looking for a marketing-related research topic , but aren’t sure where to start. If so, you’ve come to the right place.

Here, we’ll explore a variety of marketing-related research ideas and topic thought-starters, covering both traditional marketing (offline media) and digital marketing (including social media marketing, content marketing and the like). We’ll also look at actual dissertations and theses from marketing students to give you a view of what a well-defined research topic looks like.

NB – This is just the start…

The topic ideation and evaluation process has multiple steps . In this post, we’ll kickstart the process by sharing some research topic ideas within the marketing domain. This is the starting point, but to develop a well-defined research topic, you’ll need to identify a clear and convincing research gap , along with a well-justified plan of action to fill that gap.

If you’re new to the oftentimes perplexing world of research, or if this is your first time undertaking a formal academic research project, be sure to check out our free dissertation mini-course. In it, we cover the process of writing a dissertation or thesis from start to end. Be sure to also sign up for our free webinar that explores how to find a high-quality research topic. 

Overview: Marketing-Related Topics

  • How to find a research topic (video)
  • Traditional (offline) marketing topics/ideas
  • Digital (online) marketing topics/ideas
  • Examples of actual dissertation topics
  • Free Webinar : Topic Ideation 101
  • Where to get extra help

How To Find A Research Topic

Before we look at specific research ideas and topics, it’s useful to first understand what the topic ideation process entails and how to go about finding and refining viable topic ideas. In the video below, we cover exactly that. So, if you’re a first-time researcher, be sure to watch this tutorial before jumping into the collection of marketing research topics we present below. 

Research topic idea mega list

Now that you’ve got a big-picture view of the topic ideation process, we can dive into a few research ideas to get your creative juices flowing. Please note that these research topic ideas are intentionally broad and generic, so you will need to refine them a fair deal using the techniques we discussed in the video above.

To make life a little easier for you, we’ve grouped the topic ideas based on two main categories – traditional marketing and digital / online marketing . For the latter, we’ve divided it up into a few subcategories, including social media marketing, content marketing and search marketing. That said, there is naturally some overlap between topics, so keep this in mind.

Research Ideas: Traditional Marketing

  • The perceived effectiveness of different types of direct mail campaigns (e.g., postcards, catalogues, brochures) among small business owners in New York
  • The perception and use of traditional marketing in creating and nurturing customer loyalty and retention among UK Financial Firms.
  • The impact of demographic targeting on traditional marketing performance among green businesses
  • The perception of different types of sales promotion (e.g., discounts, coupons, contests) among GenZ consumers
  • The continued use of celebrity endorsements in traditional marketing campaigns, post-2020.
  • Exploring factors related to outdoor advertising recall in India
  • Measuring the ROI of traditional marketing efforts: a review of current methods
  • Comparing the effectiveness of different traditional media channels (e.g., television, radio, print) in driving engagement and conversions among established brands
  • The use of public relations in traditional marketing campaigns among large insurance companies
  • The role of event marketing in building brand awareness and engagement: perceptions among marketing professionals in the UK

Free Webinar: How To Find A Dissertation Research Topic

Research Ideas: Digital/Online Marketing

Social media marketing

  • The use of artificial intelligence in social media marketing among online fashion companies in Sweden
  • The impact of social media on public relations and media relations: a Case Study of Nandos
  • The role of Twitter in crisis communication and reputation management: a discourse analysis
  • The impact of social media influencer presence on brand loyalty and customer retention among Gen X.
  • The use of social media for market research and consumer insights among SMEs in Kenya
  • The impact of social media on consumer buying behaviour of fast food in Italy
  • The challenges and opportunities of social media in global and multicultural marketing: perceptions of marketing departments in large corporations
  • The relationship between social media engagement and website traffic: an analysis of fitness brands
  • The effectiveness of influencer marketing on social media platforms for household cleaning products in the UK
  • The perceptions and understanding of paid vs organic social media advertising among Gen Z consumers in San Francisco

Content marketing

  • The use and understanding of micro-moments in creating personalized content experiences among content creators in the USA
  • Comparing the effectiveness of methods of personalization of content marketing: an evaluation of best practice
  • The experiences and use of SEO in content marketing strategy among small online businesses
  • The use of social media influencers in content marketing campaigns: a Case Study of Hello Fresh
  • Comparing different content distribution channels for different types of content: perceptions of best practices among content marketing experts
  • The use of user-generated content in building brand trust and engagement among green companies in the UK
  • Measuring the ROI of content marketing efforts among luxury brands
  • The perception and use of Chat GPT in content creation among small online businesses
  • The perceptions of interactive and immersive content formats (e.g., virtual reality, augmented reality) in marketing among consumers: an experimental study
  • Comparing image and text-based content formats in driving engagement and conversions on social media: a multi-case study of NGOs

Research topic evaluator

Search engine marketing

  • The effectiveness of different ad formats (e.g., text ads, shopping ads, video ads) in Search Engine Marketing for tourist destinations
  • The impact of search engine algorithm updates on Search Engine Marketing performance – who are the winners and losers?
  • The perception and use of AI and machine learning in Search Engine Marketing strategy and bidding optimization within a UK marketing agency
  • The use of voice search and its impact on Search Engine Marketing among food retailers in Switzerland
  • The role of local SEO in driving brick-and-mortar sales: a case study of a local fashion outlet in France
  • The impact of mobile optimization on Search Engine Marketing performance and conversion rates in Nigeria
  • Comparing analytical tools for measuring ROI of Search Engine Marketing campaigns
  • The effectiveness of different types of keywords and search queries in driving traffic towards restaurants in Italy
  • The use of remarketing and retargeting in search engine marketing campaigns among marketers
  • The understanding and use of schema markup and structured data in improving Search engine marketing performance among Start-Ups

Research Topic Kickstarter - Need Help Finding A Research Topic?

Email marketing

  • The perception and use of AI and machine learning in email marketing among NGOs: a focus on personalized content and dynamic segmentation
  • The effectiveness of email subject line strategies in driving open and click-through rates: an experimental study
  • Comparing A/B testing and multivariate testing in improving email marketing performance: a case study
  • The use of personalization on email marketing performance among craft bloggers
  • The impact of automated email marketing among local online retailers on customer loyalty and retention
  • The use of automation and triggered emails in increasing engagement and conversion rates for online courses
  • The perception and understanding of GDPR and other data privacy regulations on email marketing among SMEs
  • The role of mobile optimization in email marketing targeting Gen Z consumers
  • The challenges of measuring the ROI of email marketing campaigns: perceptions of SMEs
  • The effectiveness of different email formats (e.g., text-based, HTML, interactive) in driving engagement: A/B testing for a small online retailer

Marketing-Related Dissertations & Theses

While the ideas we’ve presented above are a decent starting point for finding marketing-related research topic, they are fairly generic and non-specific. So, it helps to look at actual dissertations and theses to see how this all comes together.

Below, we’ve included a selection of research projects from various marketing-related degree programs to help refine your thinking. These are actual dissertations and theses, written as part of Master’s and PhD-level programs, so they can provide some useful insight as to what a research topic looks like in practice.

  • The Influences of Brand Personality, Culture, and Social Media on Iconic Brand Preferences (Whelan, 2021)
  • Customer Success and the Transformation of Customer Relationships (Raines, 2022)
  • The Effects of Online Incentivized Reviews on Organic Review Ratings (Jeong, 2020)
  • Are You For Real? The Consumption-Driven Self-Authentication Process And Its Effects On Perceived Brand Authenticity (Kuchmaner, 2020)
  • You Are What You Eat: How Food Texture And Packaging Influence Consumer Well-Being (Ning, 2020)
  • Social Dialogic Listening: Connecting Marketing Activity To Strategy (Collins, 2020)
  • Millennials’ Attitudes Towards Influencer Marketing And Purchase Intentions (Yu, 2019)
  • Cannibalization between Two Mercedes-Benz Models and Consumer Behavior (Ma, 2020)
  • Selling and Buying Aspects of Used Products That Are Brand Anthropomorphized (Kim, 2019)
  • Global Identity: Conceptualization, Measurement, And Implications For Marketing Strategy (Yoruk, 2022)
  • The Intersection of Organizational Frontline Marketing and a High-Tech World (Krotz, 2021)
  • The Unexplored Impacts of Communication Elements in Marketing (Trinh, 2022)
  • Founder Social Identity As A Predictor Of Customer And Competitor Orientation In Small And Medium-Sized Enterprises (Rutherford, 2021)

Looking at these titles, you can probably pick up that the research topics here are far more specific and narrowly-focused , compared to the generic ones presented earlier. This is an important thing to keep in mind as you develop your own research topic. That is to say, to create a top-notch research topic, you must be precise and target a specific context with specific variables of interest . In other words, you need to identify a clear, well-justified research gap.

Fast-Track Your Research Topic

If you’re still feeling a bit unsure about how to find a research topic for your marketing dissertation or thesis, check out our 1-on-1 private coaching services below.

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Marketing Thesis Sample

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Related Papers

International Journal of Scientific Research and Management (IJSRM)


The green movement has been expanding rapidly in the world. With regards to this consumers are taking responsibility and doing the correct things. Consumer awareness and motivation continue to drive change in the marketplace, notably through the introduction of more eco-friendly products. Compared to consumers in the developed countries, the Indian consumer has much less aware of environmental issues like global warming. Successful marketing has always been about recognizing trends and positioning products, services and brand in a manner that supports buyer intentions. Today, many companies have accepted their responsibility to protect our environment. So, products and production process become cleaner. More companies introduce green products and it helps to change the polluted world. " Go green " , because they realize that they can reduce pollution and increase profits at the same time. Green marketing is a creative opportunity to innovate in ways that make a difference and at the same time achieve business success. This paper investigates consumer perception and attitude of purchasing eco-friendly products.

examples of marketing thesis

Menghua Shi

Purpose – The green marketing concept emerged in the late 1980s, and many hotels have since implemented a variety of green marketing strategies, such as the use of the " green hotel " label to project a green image and attract potential customers. However, some companies that have launched environment-based promotions have been accused of " green washing " by their customers. This study aims to investigate the gap between hotel manager and customer perceptions of the relative importance of green marketing-related activities. Design/methodology/approach – Two sets of 30-statement questionnaires designed for hotel managers and customers were used to gauge respondents' perceptions of a variety of hotel green marketing-related activities. Independent samples t-tests and one-way analysis of variance (ANOVA) were used to examine the significant differences between the ways in which hotel managers and customers rate the importance of these activities. Findings – The two statements that gained the highest level of agreement amongst both hotel managers and customers were: " The internet is an effective channel for marketing a hotel's green initiatives directly to customers " ; and " Green hotels can elevate industry members' image and reputation to attract green tourists who demand green accommodation when travelling ". Both also perceived: " The environmental claims in advertisements are often met with criticism from competitors and consumer organisations " ; " Hotel customers are willing to pay a higher price for eco-facilities " ; and " Customers are willing to pay a higher green price if part of the amount paid is donated to green activities " to be the three least important statements. The results also indicated ten over-perceptions and three under-perceptions amongst hotel managers, thus implying that they may require a better understanding of customer expectations. Several demographic differences were also identified. Female hotel managers and customers were found to be more concerned with green hotel products and a green image; hotel managers aged over 59 were found to have reservations about certain green marketing strategies probably because of service quality issues, although green supporters are in general older than average; younger customers aged between 20-29 become more concerned about environmental issues; and customers with a Master degree level of education or above challenged whether hotels are truly innovative in their development of green products and services and had reservations about the use of eco-labels. Research limitations/implications – The results of this study may not reflect the full picture of managerial perceptions of green hotel marketing, as the sample was restricted to hotels on the Hong Kong Hotels Association list. Researchers may thus wish to undertake further studies with larger hotel samples over a longer time period in future. Drawing on the foundations laid by this study, future researchers may also wish to investigate smaller, lower-ranked hotels, which may experience greater challenges in implementing green marketing strategies than those considered here. Originality/value – Few studies to date have investigated green hotel marketing. The findings of this study can be viewed as a preliminary step towards greater understanding of green hotel marketing-related activities.

Ahmad Bemisal Durrani , Ahmad Tisman Pasha

The aim of this research is to explore the influence of green marketing mix on customer satisfaction. The data was collected through survey questionnaire using 5 point Likert scale from the sample of 230, but 203 useable responses were received. The data was analyzed in SPSS 22. Correlation and regression tests were applied to get the results. The findings indicted the green marketing mix and its dimensions are significantly and positively correlated to customer satisfaction. It also indicated that green marketing mix is very strong predictor of customer satisfaction. Green environment is the need of today’s era so the research highlights that the customer satisfaction can be achieved using green marketing mix. As the concept of green marketing is still emerging, we will recommend more similar studies with larger and different population. We will also recommend this study in the presence of moderating variables like gender, age, income.

Ambalam Pushpanathan

In the last decade, consumers have become more open-minded on ecological issues. Green marketing refers to selling product or rendering services based on environmental gain. It comes into continuation in late 1980s and early 1990s. Green marketing is rising quickly and consumers are willing to pay a lot for green product. There has been little analysis of the impact of this new market on the consumers and the environment so far. Green marketing affects all areas of our economy, it does not just lead to environmental safety but it also generates new market and job opportunities. Companies that are green stewards stand a chance of gaining many satisfied and loyal customers. Hotel company managers increasingly have to take environmental issues into account. Hotel industry in Sri Lanka has become one of the major income sources to the GNP. With the end of three decades war in Sri Lanka, hotel industry is developing more increasingly. And hotels are developing and implementing different kind of strategies to win the market through enhancing their customer satisfaction. On the other hand customers are now looking for more eco friendly hotels which secure their health and enhance their satisfaction. The research question of the present study is, how green marketing practices impact on customers satisfactions? Green marketing is a tool for protecting the environment for the future generation. It has a positive impact on environmental safety. Because of the growing concern of environmental protection, there is an emergence of a new market which is the green market. For Hotels to survive in this market, they need to go green in all aspect of their business. Consumers want to identify themselves with hotels that are green compliant and are willing to pay a premium for a greener life style. As such, green marketing is not just an environmental protection tool but also, a marketing strategy. The main objective of the present study is to analysis the relationship between green marketing practices and customer satisfaction. Three hotels in Wennappuwa area were selected for the presents study, such as Club Dolphin Hotel Waikkal, Ranweli Hotel Waikkal and Hotel Heaven Inn. 100 customers selected as sample for the present study. 45 customers were selected from Dolphin Hotel, 35 customers were selected from

IJAR Indexing

This study aims to investigate the Green Supply Chain Management Practices followed by an Aluminum Industry in India to protect the environment. The study has been made through interviews and questionnaire surveys among the employees of the same industry. The perception of the employees relating to Green Supply Chain Management Practices and environmental performance are studied. The data were analyzed using ?MEAN SCORE?. The results show the factors and the dimensions that are to be taken care by the industry for successful implementation of Green Supply Chain Management.

Mathew Lawrence

Environmental problem is a critical treat to humanity. Many developed countries have already taken actions to prevent this problem. India is still in its nascent stage of developing green and sustainable marketing strategies. In India majority population is young and any behavioral change among them can create a huge turnaround for any company. This study throws light on green marketing and its impact on youth. The research is conducted with probing questions on environmental awareness, knowledge, perception of consumers towards green marketing and perceived barriers faced by consumers in adopting green marketing.

Journal of Product & Brand Management

Joan Lindsey-Mullikin


The research which was undertaken from January to April 2015 looking at the effect of green marketing strategies on corporate image in the cement manufacturing industry in Zimbabwe. The main purpose of this study is to assess the effects of green marketing strategies that is green promotions, eco-labelling, eco-production and green purchasing on corporate image. Literature review was carried out on the effects of green marketing strategies on corporate image particularly effect of green promotion on corporate image , effect of eco-labelling on corporate image, effect of eco-production on corporate image and effect of green purchasing corporate image as discussed, to find similarities and differences from different authors who studied green marketing variables and in this study major authors were Frunan (2010), Gassmann (2011), Ham (2011) and Bauer (2013). Pragmatism and both descriptive and exploratory research design were adopted which allows the gathering of data and description of events through organizing, tabulating, depicting and describing the data gathered. Simple random sampling, and judgemental sampling were used to select the respondents of which the procedures give each unit of the population an equal chance of being picked as well as allowing flexibility on the part of the researcher to use readily available participants. A sample size of 221 particularly 200 customers and 15 middle managers and 6 senior managers was used. SPSS V20 was used to analyze data and presentations were done in the form of table, bar-graphs, and pie-charts. Qualitative information was discussed to reflect the views of the respondents on the effect of green marketing strategies on corporate image in the cement manufacturing industry in Zimbabwe. The major findings are that if fully implemented green marketing strategies results in a positive corporate image as all cement manufacturing stakeholders want cement manufactures to install genuine green promotions, trust worth eco-labelling programs, practical eco-production processes strategies and credibility and fair green purchasing activities. In view of the above findings the study recommended that there is need for cement manufactures to be open to its various stake holders in the industry to generate trust which is an important builder of corporate image. On further research, a gap still exist on impact of green marketing on customer loyalty, so that the organisations will find solutions on how to convert the customers they have acquired into partners or advocates.


rama prasad

Carla Grace

Journal of Management Sciences

Dr. Irfan Hameed , Idrees Waris


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How to Develop a Fantastic Marketing or Management Thesis Idea!

This article was updated on 07.10.2021.

Are you a marketing Bachelor, or possibly Masters, student trying to develop an idea for your thesis? Perhaps you already have an idea for the research project but you don’t know exactly how to structure it?

Well, please don’t tell me you are sitting on your couch squeezing your brain hoping that some interesting and meaningful idea will come out. That is certainly NOT how it works!

But don’t worry. After some years supervising (MANY) students, I’ve sketched here some hacks that hopefully will be useful for you!

But please note: These are my personal suggestions. Some scholars may have different views.  So don’t forget to discuss your marketing research ideas with your supervisor, ok?

Are you ready? Let me take you through, step-by-step on how to develop a fantastic marketing thesis idea:

examples of marketing thesis

The very first aspect you must have clear, in order to structure your thesis idea, is to understand the difference between CONTEXT and THEORY.

This is extremely important and something students very often get wrong. After understanding the difference between them, then we’ll discuss how to define your thesis idea, ok? So here we go, one concept at a time:

First let me ask you a simple question: what would you like to conduct a study on?

Are you interested in conducting a study on electric cars? smartphones? music concerts? children under five years of age? organic food? elderly consumers? fast-fashion? Germans? Australians?

Well, well, well… These are all examples of CONTEXTS in which a study can be conducted!

In a study, CONTEXTS are scopes to which a study can be applied. It does not reveal what the study will be about, neither what it is investigating.

Contexts of study can (or should) be narrowed to, for example:

  • Sample (Consumer group): e.g. High income, Seniors, Loyal customers, Innovators.
  • Product/service category: e.g. Beer, Headphones, laptops, Coffee. 
  • Markets: e.g. Brazil, Australia, Germany, USA.

You see, the more specific you define your context , the clearer your study will be!

So, for example, you can define your context based on all three scopes: sample , market and product/service category . Here are two examples:

  • Example 1 : You can conduct a study involving Adults (Sample), China (Market) and Luxury cars (Product category).
  • Example 2 : You can conduct a study involving Bachelor Students (Sample), New Zealand (Context of market) and Hostels (Service category).

Also, you can choose more than one context of sample, market or product. Usually when this is done, the study involves comparing the different markets, samples or products. And these tend to be very interesting studies!

Here is one example of a study, which would compare two contexts:

  • Example: A study comparing three consumer groups (low income, medium income and high income) in relation to household energy use (Service Category) in Germany (Market).

Seems interesting, right?

Ok, I feel you have understood what a context is. But what if you do not even have an idea of which context to study? Would you like to know how to choose the context(s) of your study?

First thing to consider is your personal passion. My friend, what are you passionate about? I mean really PASSIONATE! Is it coffee? submarines? video-games? fashion? food? traveling? No matter your passion, you can always research it in order to understand it and be even closer to it. Pretty good, right?

  •  Remember, your thesis will take a lot of effort. Do you really want to discuss and spend loads of time reading about something you are not fond of? Of course not. So follow your passion. Sounds cheesy, but it is true.

Second aspect to consider, is the relevance of the study. How timely is the context that you chose? For example, currently there are many relevant topics that are of interest to many people: global warming, virtual reality, artificial intelligence, sustainability…

There are also topics that will always be relevant, no matter the time. So make sure to choose contexts that are relevant for society and that can provide interesting insights for the industry.

An interesting way to find relevant timely topics is to simply visit credible sites and read what the main discussion topics are around the context you are interested in. The list of possible sites is endless, but here are five great examples:

  • Harvard Business Review
  • The Economist
  • The New York Times

Finally, you might ask yourself: what if my passion is outdated? Well, well, well… In case you are interested in researching old typewriters or coal as a possible source of energy, I’ll leave you to discuss it with your supervisor.

But there is always a way to link to a current topic or adjust to frame it into a research topic.

All good with understanding context? Great! So let’s move on!

In case you are enjoying the article, you can also watch the thesis writing video with further support on how to develop your research idea. On the video series you will also find support on all other chapters of your thesis!

In case you would like to have more research suggestions, check our research resources section .

Ok, so let’s assume you chose Adults (Sample), China (Market) and Luxury cars (Product) as CONTEXT for your study. Very good start!

The following step refers to addressing the question:

WHAT would you like to understand/research about adult Chinese consumers of luxury cars?

Answering this question will allow you to define which theoretical concepts must be defined. For example:

  • Would you like to understand their perception of quality of cars ?
  • Do you wish to understand their willingness to buy luxury cars ?
  • Perhaps how they evaluate car options during their decision making process ?
  • Maybe how they try to reduce the perception of risk while searching for information?
  • Do you wish to investigate their post-purchase evaluations ?
  • Or maybe how branding and situational factors influence their decision making process ?

All of the concepts highlighted are examples of theoretical concepts (your entire literature review will be about them). So defining them is crucial for you to define what your thesis will be about.

And how do you choose your theoretical concepts? How do you know which concepts apply to the context of your study?

Well, the first step is to read previous scientific studies related to the context of your study. By doing so, you will familiarize yourself with what has been researched and identify research gaps related to your context.

And how do you find such studies? Also simple:

  • Google Scholar : Google Scholar is perhaps the easiest way to start. You simply use keywords related to your context to start with. Go through (this means reading!) the studies and see which concepts have been already applied by other researchers.
  • Digital library of your university: Most universities have their internal system of digital catalogues. Does your university have a digital library? Access the scientific journals!
  • Search for research gaps: Most scientific studies provide (in their last section) ideas of future research directions. You may choose to develop a study suggested previously by those authors (and make sure to contact them and inform! They will appreciate it!).

examples of marketing thesis

Once you have defined the context of your study and the main theoretical concepts, the next step involves defining your research aim.

The research aim represents a general statement which describes what your study “aims” to achieve. Got it? It will be included in the introduction chapter of your thesis and is really important because it should inform the reader what your study will be about.

Here are some further hints when developing your research aim:

  • The research aim is a statement, which ideally should be ONE ( TWO maximum! ) sentences long.
  • Therefore, it should be short , objective and clear, enabling readers of any audience to understand what your study will be about.
  • Sample: Which consumer group (s) will you address?
  • Market: Which market (s) will you address?
  • Product/service : Which product (s) will you address?
  • Example of theoretical concepts : Quality, trust, decision making process, willingness to purchase, risk, innovation, satisfaction, loyalty, etc.

Here are three examples of research aims, combining all of the suggestions above:

  • Example 1: This thesis aims to investigate the influence of virtual reality (context of product) on the decision making process (theoretical construct) and willingness to book (theoretical construct) of senior travelers’ (context of sample and service) in Germany (context of market) .
  • Example 2: This thesis aims to investigate and contrast the impact of toy (context of product) advertisement on television (context of medium) on American (context of market) children’s and parents’ (context of sample) trust, willingness to purchase and quality perception (theoretical concepts) .
  • Example 3: This thesis aims to compare Brazilian and Chinese millennials’ and baby boomers’ (context of sample) usability and risk perception (theoretical context) towards different mobile technology devices (context of product ).

examples of marketing thesis

Alright, so by now you have understood the difference between context and theory, and how to develop your research aim. Once you have that, the following step is to define your research objectives.

The objectives represent the main steps you need to go through in order to fulfill your research aim. So basically, the objectives are the overall steps of your study.

Essentially, here the logic of your research objectives: You should develop them in a way that after addressing all of them, you will have fulfilled the research aim of your thesis.

Did you understand? My friend, in case you have not understood, please read the the previous sentence as many times as possible until you do. It’s very important you do!

Now that you got it, here are some further recommendations on how to develop your research objectives.

First, there is NO specific number of objectives that your thesis should have. It depends on each project. Furthermore, usually, the FIRST objective refers to the review of scientific literature of the main theoretical concepts of your thesis. Here are three examples to illustrate it:

  • Example 1: The first objective involves the review of the relevant scientific literature regarding the concepts of decision making process and willingness to book in the tourism context.
  • Example 2: The first objective of this thesis involves reviewing the relevant scientific literature regarding trust, willingness to purchase and quality perception.
  • Example 3: The first objective of this thesis involves reviewing the relevant scientific literature regarding usability and risk perception.

Also, usually, the following second, third, fourth (or more) objectives of your thesis will describe the DATA COLLECTION process of your thesis. Thus, these research objectives should provide an indication of what you want to achieve the data collection processes.

Here are three examples:

  • Example 1: A structured survey will be conducted with senior travelers in order to identify the frequency of service failures during online booking.
  • Example 2: A focus group will be conducted with senior travelers to discuss their online booking behavior and identify the main elements which may reduce usability and enhance risk during their online booking process.
  • Example 3: An experiment will be conducted to investigate the influence of different mobile technology devices of senior travelers’ usability and risk perception during their online booking process.

But pay attention: each step of data collection should be described as a SEPARATE objective. Ok?

And to finish off, usually the FINAL research objective should involve managerial recommendations you have developed based on the findings of your study. It should focus on what companies and managers should do, based on the implications of your findings. Here is an example of a final objective:

  • Example: Lastly, this thesis will provide clear and applicable managerial recommendations for travel agents, tourism professionals and academics on how to better assist senior travelers during their online booking process.

My dear friend, glad you made it all the way until the end! Well done. You definitely deserve a cold beer outside, listening to the great Bob Dylan. Only this way you will be able to process all the information and reflect on your own thesis idea.

But before you go get your cold Hop House 13 (my favorite beer) on the fridge, let us go through my main recommendations for you in this article:

  • First, define the context of your study . It should be both relevant for the industry, but also part of your passion.
  • Second, define the theoretical topics for your study . It should be based on the review of previous scientific literature, and logical to what you want to achieve with your study.
  • Third, define the aim of your study . It should include context and theory, and be very clear and concise.
  • Finally, define the research objective of your thesis. Make sure that you developed your objectives in a way that by completing all of them your aim will be fully addressed.Also, the the first related to the review of the literature, the next ones refer to each stage of data collection and the final related to managerial recommendations.

And my final recommendation is: Don’t forget to discuss all details with your supervisor . What I have written here are solely my recommendations and academics often have different views.

Oh, one very final tip for the meeting with your supervisor:

  • Bring a coffee . Caffeine helps the flow of creative ideas. And in case I’m your supervisor, please bring cappuccino with brown sugar. Never tea (tastes like hot water to me).
  • If your supervisor makes any jokes, laugh as if you liked them . Jokes from academics are hardly ever good, but being silent will make it even more awkward.

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  • How to Write a Thesis Statement | 4 Steps & Examples

How to Write a Thesis Statement | 4 Steps & Examples

Published on January 11, 2019 by Shona McCombes . Revised on August 15, 2023 by Eoghan Ryan.

A thesis statement is a sentence that sums up the central point of your paper or essay . It usually comes near the end of your introduction .

Your thesis will look a bit different depending on the type of essay you’re writing. But the thesis statement should always clearly state the main idea you want to get across. Everything else in your essay should relate back to this idea.

You can write your thesis statement by following four simple steps:

  • Start with a question
  • Write your initial answer
  • Develop your answer
  • Refine your thesis statement

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Table of contents

What is a thesis statement, placement of the thesis statement, step 1: start with a question, step 2: write your initial answer, step 3: develop your answer, step 4: refine your thesis statement, types of thesis statements, other interesting articles, frequently asked questions about thesis statements.

A thesis statement summarizes the central points of your essay. It is a signpost telling the reader what the essay will argue and why.

The best thesis statements are:

  • Concise: A good thesis statement is short and sweet—don’t use more words than necessary. State your point clearly and directly in one or two sentences.
  • Contentious: Your thesis shouldn’t be a simple statement of fact that everyone already knows. A good thesis statement is a claim that requires further evidence or analysis to back it up.
  • Coherent: Everything mentioned in your thesis statement must be supported and explained in the rest of your paper.

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The thesis statement generally appears at the end of your essay introduction or research paper introduction .

The spread of the internet has had a world-changing effect, not least on the world of education. The use of the internet in academic contexts and among young people more generally is hotly debated. For many who did not grow up with this technology, its effects seem alarming and potentially harmful. This concern, while understandable, is misguided. The negatives of internet use are outweighed by its many benefits for education: the internet facilitates easier access to information, exposure to different perspectives, and a flexible learning environment for both students and teachers.

You should come up with an initial thesis, sometimes called a working thesis , early in the writing process . As soon as you’ve decided on your essay topic , you need to work out what you want to say about it—a clear thesis will give your essay direction and structure.

You might already have a question in your assignment, but if not, try to come up with your own. What would you like to find out or decide about your topic?

For example, you might ask:

After some initial research, you can formulate a tentative answer to this question. At this stage it can be simple, and it should guide the research process and writing process .

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Now you need to consider why this is your answer and how you will convince your reader to agree with you. As you read more about your topic and begin writing, your answer should get more detailed.

In your essay about the internet and education, the thesis states your position and sketches out the key arguments you’ll use to support it.

The negatives of internet use are outweighed by its many benefits for education because it facilitates easier access to information.

In your essay about braille, the thesis statement summarizes the key historical development that you’ll explain.

The invention of braille in the 19th century transformed the lives of blind people, allowing them to participate more actively in public life.

A strong thesis statement should tell the reader:

  • Why you hold this position
  • What they’ll learn from your essay
  • The key points of your argument or narrative

The final thesis statement doesn’t just state your position, but summarizes your overall argument or the entire topic you’re going to explain. To strengthen a weak thesis statement, it can help to consider the broader context of your topic.

These examples are more specific and show that you’ll explore your topic in depth.

Your thesis statement should match the goals of your essay, which vary depending on the type of essay you’re writing:

  • In an argumentative essay , your thesis statement should take a strong position. Your aim in the essay is to convince your reader of this thesis based on evidence and logical reasoning.
  • In an expository essay , you’ll aim to explain the facts of a topic or process. Your thesis statement doesn’t have to include a strong opinion in this case, but it should clearly state the central point you want to make, and mention the key elements you’ll explain.

If you want to know more about AI tools , college essays , or fallacies make sure to check out some of our other articles with explanations and examples or go directly to our tools!

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A thesis statement is a sentence that sums up the central point of your paper or essay . Everything else you write should relate to this key idea.

The thesis statement is essential in any academic essay or research paper for two main reasons:

  • It gives your writing direction and focus.
  • It gives the reader a concise summary of your main point.

Without a clear thesis statement, an essay can end up rambling and unfocused, leaving your reader unsure of exactly what you want to say.

Follow these four steps to come up with a thesis statement :

  • Ask a question about your topic .
  • Write your initial answer.
  • Develop your answer by including reasons.
  • Refine your answer, adding more detail and nuance.

The thesis statement should be placed at the end of your essay introduction .

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Trending 100+ Marketing Thesis Topics For University Students

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Table of Contents

Why You Need Help Choosing Marketing Thesis Topics?

Students pursuing marketing courses in the USA struggle with choosing unique marketing thesis topics that can make their papers stand out. Though choosing a thesis topic might seem inconsequential initially, it is the first step that determines the quality of your writing. For example, if you choose a topic that doesn’t have enough research materials, you’ll struggle to:

  • Complete your paper on time
  • Write high-quality content
  • Find enough evidence for arguments

Thus, at , you can rely on our experts to provide a list of 100+ trending marketing thesis topics that will make your paper the talk of the semester!

How To Pick A Good Marketing Thesis Topic?

When choosing a topic for a marketing thesis, it is important to consider current trends and issues in the field of marketing. You may want to choose a topic that is relevant to your career goals or that aligns with the research interests of your thesis advisor. It can also be helpful to review recent marketing research to identify gaps in the existing literature that your thesis can address. Some potential marketing  thesis topics  include the impact of social media on consumer behavior, the effectiveness of different marketing strategies, and the role of branding in building customer loyalty. Additionally, you may want to focus on a specific industry or product category, such as fashion marketing or green marketing.

100+ Marketing Thesis Topics For Students

Marketing thesis topics suitable for beginners.

When you don’t have any experience composing a thesis paper, attempting complex topics can be quite challenging. Thus, the following marketing thesis topics are designed for beginners:

  • The dynamic between gender and purchasing preferences
  • How can companies improve customer loyalty through branding?
  • How does hosting charities, and fundraising events influence marketing?
  • The significance of word-of-mouth marketing
  • Social media marketing and its influence on modern companies
  • The effectiveness of a market-oriented approach for product positioning
  • Customer perspective and its influence on brand positioning
  • The rise of B2B marketing in the 20 th  century
  • Role of product design in boosting marketing
  • The influence of social media on business marketing
  • Twitter and Instagram – the new messiah for social media marketing
  • How do credit cards influence retail marketing?
  • The role of brand marketing in influencing customer decisions
  • Difference between online and offline marketing
  • Do family orientations influence purchasing decisions?
  • The importance of adding a personal touch to customer service
  • Relation between innovation and customer retention
  • How does political climate influence brand marketing tactics?
  • Is SMS marketing still relevant in 2022?
  • The role of marketing segmentation on sales channels
  • How do online reviews influence boomer and millennial shoppers?

 Marketing Thesis Topics Suitable For University Students

 If you’re looking for more challenging marketing thesis topics to impress your professors, has compiled this useful list of possible choices:

  • Factors influencing customers to switch mobile brands in the USA
  • The importance of online marketing for startups
  • Do companies that involve customers when developing new products see more success?
  • A study on the different buying patterns of men and women
  • How has introducing more inclusive marketing boosted company sales?
  • A comparative study of the buying patterns of employed and unemployed women
  • The role of status in influencing buying choices
  • An analysis of the buying patterns between Gen Y and Gen Z
  • How does green marketing influence sponsors to invest in brands?
  • Discuss Starbucks’ marketing strategies
  • The role of mental health in promoting impulsive buying – how do brands take advantage of this issue?
  • How has augmented reality changed marketing tactics for companies?
  • The influence of online shopping in the USA
  • What is the importance of customer relationship management in customer retention?
  • How to build customer trust through online marketing?
  • Price fairness subjectivity in countries worldwide
  • What is the role of online communities in boosting marketing?
  • Influence of brand credibility on customer loyalty
  • What components influence brand marketing?
  • The relationship between marketing and company reputation
  • How does information technology influence supply chain management?

Marketing Thesis Topics For Urgent Paper Submission

Since writing a thesis is time-consuming, you need to choose topics that are easy to write but allow you to present a unique perspective on the issue. Thus, has compiled the following list to make your choice easier.

  • The role of Instagram reels for better marketing for small businesses
  • A closer look into Facebook marketing for startups
  • What role does Black Friday play in increasing sales
  • The importance of customer satisfaction in young adults
  • Negative marketing is a valid form of marketing – Express your thoughts
  • How does advertising negatively influence students?
  • The role of promotional giveaways in boosting word-of-mouth marketing
  • Tactics applied by companies to increase customer participation in marketing events
  • Top factors influencing a customer’s decision to trust a brand
  • Common hurdles every startup must go through to boost sales
  • The role of strategic planning in boosting social media marketing
  • How do marketing tactics fall victim to social media algorithms
  • The difference between the quality of leads from various social media sites
  • How do companies build emotional connections with customers via marketing strategies?
  • The declining role of radio in marketing
  • How does humor play a role in grabbing customers’ attention?
  • Discuss the role of loyalty programs in retaining customers
  • How has modern marketing adopted technology within its folds?
  • Marketing problems faced by family-owned businesses
  • Direct marketing and its effect on alienating customers
  • Nike marketing strategies – braving the test of time

Unique Marketing Thesis Topics To Boost Your Grades

The best method to improve your grades is to pick marketing thesis topics that will leave a lasting impression on the readers’ minds. Hence, our experts at has conducted intensive research to discover the best topics you can explore.

  • Technology and its role in the successful destruction of market monopoly
  • How do customers view direct marketing in 2022?
  • Does SEO hold back companies from effective marketing?
  • How does corporate responsibility influence brand development?
  • Comparative study of customer retention tactics in the retail sector vs private businesses
  • Companies tapping into customers’ private buying history is unethical – Do you agree?
  • Factors resulting in negative word of mouth and their influence on a company’s success
  • Marketing tactics companies apply to enter a new market in a foreign country
  • How do companies use Pinterest as an effective marketing tool?
  • Compare and contrast email marketing and SMS marketing
  • The role of influencer marketing in 2022
  • Disadvantages of over-dependence on marketing
  • Can successful marketing gloss over issues with the product quality?
  • The role of modern technologies in influencing customer’s purchasing decisions
  • Snatching customers in 5 seconds: the role of brand marketing
  • What role does product packaging play in securing an edge over the competition?
  • How does marketing take advantage of the balance between pricing and product quality?
  • Compare and contrast B2B and B2C marketing
  • Examine the effects of bad customer ratings and reviews on new customers
  • Does unethical company behavior play a role in affecting customer loyalty?
  • The role of marketing in surpassing language barriers

Top Marketing Thesis Topics Of 2023

Coming up with marketing thesis topics that will genuinely interest your readers in the paper is quite a tall order. But worry not! At, we have compiled trending issues in 2022 for you to highlight.

  • Best marketing tactics to minimize the instances of cart abandonment
  • Analyzing competitors – the importance of remaining ahead in a competitive world
  • The role of content in increasing chances of customers opening promotional emails
  • Small businesses just need one viral moment on social media – explain your thoughts on viral media marketing
  • Do customers prefer more personalized services even though it gives more power to the company?
  • Analyze the impact of targeted marketing using Facebook ads
  • How did Instagram Reels become the marketing go-to for companies?
  • The importance of social media marketing for small vs big companies
  • Do present-day customers make more rational or irrational purchasing decisions?
  • How does online consumer behavior influence marketing tactics?
  • Explore success stories of businesses thriving because of social media marketing
  • Does the advent of social media marketing mean the death of traditional marketing?
  • Challenges faced by any company with a niche target market
  • Approaching the introduction of a new product with no marketing plan
  • Why do customers switch companies? Importance of customer satisfaction
  • Quality control and its influence on purchasing decisions
  • The role of market surveys in developing better marketing tactics
  • Marketing food vs technology – common factors binding both
  • Role of inconsistent communication in butchering marketing tactics
  • Is the use of visually attractive elements in marketing more important than the content?
  • The difference between marketing and sales teams in any company

What To Consider When Choosing A Marketing Thesis Topic?

Choosing one out of all these marketing thesis topics can be overwhelming. So,  our experts are here  to offer a few tips you can follow when taking your pick:

  • Always choose a topic you’re interested in
  • Calculate the time you’d need to complete the paper
  • Avoid spending hours worrying about quality
  • Construct an outline for the thesis

If you’d like to consult our professional marketing experts regarding any topic, feel free to drop a message on We’ll get back to you within seconds.

Most Popular Questions Searched By Students:

What is the best thesis topic.

If you’re tormented by the thought of choosing the best thesis topic for your marketing paper, you can follow these helpful tips:

  • Find a topic where you can conduct extensive research
  • Avoid choosing subjects you’re unfamiliar with At, you can check our list of the best marketing thesis topics if you’re out of ideas.

What Is The Best Thesis Topic For Marketing?

The best thesis help for marketing is entirely subjective. However, any good topic should cover pressing issues in the industry and provide readers with a unique perspective on the subject. The best topic (for you) is one you are personally invested in from the start.

What Are The Marketing Topics For Writing A Thesis?

While you can choose from hundreds of marketing thesis topics, you must keep in mind that your topic should maintain a healthy balance between being too vast and too narrow. At, you can find many options for you to choose from, especially dealing with social media, consumer behavior, etc.

What Are The Top 10 Marketing Thesis Topics?

The top 10 marketing thesis topics that enjoy the most engagement from students deal with consumer behavior, social media, marketing strategies, content marketing and digital marketing. At, we have compiled a list of more than 100 topics to help you choose the best topic for your paper.

Lucy Wilson

Lucy Wilson

Hi, my name is Lucy Wilson. I am 26, a successful digital marketer, lifestyle blogger, and a Literature writing expert based in Melbourne. I have loved social media and writing since my teenage days. I am a certified digital marketer with a Masters degree in Literature. Sounds quite wierd? Well, that’s because I can’t be less or more enthusiastic about either of my passions. Additionally, I work part-time as a writing expert for When I am not working, I am probably partying with my friends or listening to my kind of music or simply lazing around.

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31 Marketing Thesis Statements For Students

Discuss How Online Marketing Affects the Brand Image in Light of Insightful Differences Between Paid Search and Organic Search.

Online marketing provides a platform for the brand to interact with the customers and strengthen the bond, making online marketing a significant part of the digital marketing. Eliminating the middlemen, the brand and customer can have a clear communication.

This paper discusses how online marketing has evolved with time and has come up with strategies that help businesses thrive and make money from e-commerce platforms with both paid and organic searches.

By opting for organic search brands make use of SEO to optimize the visibility of their website and enhance the rankings. Pay per click on the other hand focuses on getting traffic from paid search on social media.

In this paper, you will get insight into the workings of both the mediums and decide which one would suit your business best.

Define How Brands Development is Enhanced with Digital Marketing, Green Marketing and CSR Policy.

In the marketing world, digital marketing, green marketing and CSR policy is considered amongst the emerging topics. But the major problem lies in scarce CSR policies and lack of development of green marketing.

This study is inclined to understand how brand development is enhanced with  digital marketing, green marketing as well as CSR policies. In order to find that out, researchers would be using the quantitative method to collect data with a close ended questionnaire.

Smart PLS and Structural Equation Modeling (SEM) would be used to conduct the analysis which would reveal the impact green marketing has on the brand development.

Highlight Issues Faced by Engagement of Consumer Brand With Respect to Placement.

This study aims to highlight how Consumer Brand Engagement (CBE) is positioned with respect to marketing literature which would help contribute to a wider perspective.

Presently, several studies on the related topic overlap in the marketing literature because brand theory lacks systematic precision, especially with respect to the feelings of the consumer about brands and their part in building brand equity.

Qualitative research will be used for this empirical study where the problems and issues regarding specific affirmation of CBE in marketing literature would be identified. The study primarily focuses on finding a rationalization of the theory and devising an ideal system.

Understanding the Brand and the Significance of its Dimensions in the Marketing Management.

Importance of marketing and related topics is trending as if brand management has become an independent discipline.

In economic and strategic views, the brand holds value as a valuable asset. A brand is considered as an intangible asset that has room for growth and profitability in the longer run.

The concept of brand was introduced over a hundred years ago which has evolved with time. It was used to tell products apart with respect to different buyers, sellers, manufacturers and competitors.

This study will elaborate on the importance of the brand and its dimensions involving different views and perspectives.

How to Improve Social Media Marketing Strategy and Decisions Via Dependent Multi-Dimensional Formation of Opinions?

When talking about interesting topics in social media marketing is formation of opinion. This study defines an innovative way of forming opinion by a dependent multidimensional method.

This method focuses on numerous dependent opinions that includes modifying opinions about one aspect that can affect the opinion about another aspect. This sharing of opinions is done between agents who trust each other thus using a directed graph in modeling the trust network.

By using this algorithm in marketing, the opinions can be predicted and help create management reports that would facilitate the strategy and decision making. This prediction of opinion by the agent can be used to identify suitable products and match them to the right customers defining the best marketing strategy.

Discuss Emerging Applications and Theoretical Development in Digital and Social Media Marketing.

This paper discusses issues and implications of social and digital marketing in emerging markets that require significant adaptations of theories developed and approaches that are employed in the modern world.

The study is not only designed to highlight and investigate problems but also to identify innovative theoretical approaches and practical implications of digital marketing such as electronic word of mouth, demographic lags in digital marketing, mobile marketing and more.

Drastic increase of geographical reach is equipping the consumers to have an  influence on brands, products and services. Communication technologies speak greatly about how consumers express their social, emotional and materialistic needs.

A Study of Benefits and Barriers to Marketing in the Public Sector.

The economy globally has brought social and economic changes that have enabled the organizations to extend their vision to a great extent, beyond consumer and business markets.

Marketing of the public sector requires comprehensive investigations, not only into the research topics looked into in the past but also the challenges the future beholds.

So this study basically provides a bibliometric view of the theoretical framework that identifies both the benefits and barriers of marketing in the public sector. Four theoretical clusters will be taken into account for the study namely: public health, education, urban politics and social economics.

Identify The Current Trends and Development of Digital Marketing and Relationship Marketing.

State of the art information and communication technologies have completely transformed the way businesses communicate and maintain relationships with their customers.

This study reviews the major topics of academic research that are related to digital marketing and building relationships. The discussion revolves around SEO marketing, co-creation marketing, email and website marketing, social media marketing and more.

Keeping these in view this research paper proposes a research direction for the future that involves AI enabled service automation and emerging technologies such as blockchain and internet of things (IoT).

The primary focus of the paper is about providing a comprehensive image of the connection between digital marketing and relationship marketing.

Explain the Scope of Entrepreneurship Education in the Future Along with Digital Marketing.

Courses related to entrepreneurship education and digital marketing are usually studied separately but some topics overlap them both. The objective of this study is to discuss in detail as to how more digital techniques can be added to entrepreneurship education.

This became significantly useful with Covid 19 when most of the courses transitioned into an online format. The entrepreneurship educators need to take into account the increasing use of digital technology and embed it in their digital marketing courses.

Recommendations regarding future research are discussed in this paper that sheds light on how digital marketing is relevant for the entrepreneurship educators.

Discuss the Marketing Management in Context to the Digital Marketing and Consumer Behaviour.

Marketing management requires a holistic view of managerial thinking to understand and interpret the current marketing environment trends. Technology is key in business related issues since it greatly affects the digital marketing concept.

Consumer behavior on the other hand has always been popular because of the nature of concept. Given the era today, the relationship between brand and consumer is either brand driven or consumer driven.

This paper aims to examine the marketing management in two perspectives, digital marketing and consumer behavior. Highlighting relevant topics, the study revolves around a holistic approach for marketing management.

Elaborate on How Affiliate Marketing can Help Drive Traffic and Increase Customer Activity.

Affiliate marketing plays a pivotal role in driving traffic and promoting customer activity. It increases online business traffic and sales by external referrals highlighting latest scholarly research.

This study covers an extensive research of topics and perspectives that include program management, networking and customer satisfaction.

Students, academicians and practitioners who are seeking information on ways to extend customer activity are prone to be benefitted from this study.

How do Affiliate Marketing Play a Moderating Effect in the Development of a Culture in the SME Sector?

The major objective of affiliate marketing is to use the online distribution channels to promote products and services via third parties. The application however has been limited despite being highlighted as an efficient mode of encouraging SMEs to compete globally.

This paper defines numerous state of the art technological models that can be used to highlight intent for affiliate marketing that can be used for SMEs. The research model includes developmental culture so that its moderating effect can be gauged.

A low developmental culture signifies the connection between expected usefulness and the thought of using affiliate marketing whereas the bond becomes strong between intention and compatibility with high developmental culture.

Discuss How Supply Chain Strategy and Affiliate Marketing Can Increase the Demand of E-Commerce With Keeping Social Media as Point of Value.

This study discusses some of the most influential strategies of affiliate marketing and supply chain that are most beneficial and can be used via social media websites. This practice can boost the demand for e-commerce.

Keeping in view the quantitative approach, the researchers will distribute questionnaires to collect data which will reflect on the awareness level and dependency of businesses on social media websites.

Additionally, CPC/PPC appears to be one of the most influential social media strategies for endorsement and marketing.

Study the Impact of Affiliate Marketing in E-Business With Respect to The Consumers.

Affiliate marketing is also referred to as associate marketing that includes three parties namely: advertiser, publisher and consumer.

The paper aims to find the inner markings of affiliate marketing including the marketplace where participants get to explore the characteristics of a long term and successful relationship.

In order to analyze the consumer perspective, a mixed method approach will be used with an online questionnaire survey.  The results would help rate the product price, quality, buying trend and quick ways to promote the product in a way that it effectively reaches the customers.

Highlight the Importance of Artificial Intelligence and Big Data With Respect To The Techniques, Tools and Opportunities in Affiliate Marketing.

Qualified experts and relevant literature can help implement big data into affiliate marketing. This paper highlights six areas where AI can be beneficial including affiliate management, affiliate recruitment, tracking, forecasting, product data feed optimization and attribution.

The study further elaborates there are three major benefits of using affiliate marketing channels: incentivising publishers, saving time and decision making support.

Although an in depth study of this research topic would better validate the results. The present study would reflect on how implementation of Artificial Intelligence technology can help a business get competitive advantage.

Discuss if Robotic Process Automation is a Good Tool for Social Media Marketing.

Using thorough interview research for this study, it will interview stakeholders related to social media marketing to get their opinion about the goods and bads of social media marketing.

The paper illustrates the process of using the computer capability to integrate the manual method into an automatic process. Since social media marketing and social commerce is gaining widespread popularity, RPA is a hot topic that requires manpower and manual work.

Highlighting the positives and negatives of social media marketing, the article reviews a deep interview research method.

Conduct a Bibliometric Analysis of How Word Of Mouth Impacts Social Media Marketing.

Customer engagement is shaped by digital technology and platforms such social media share experiences of customers who have a first hand experience of using the product or service.

With the increasing trend of artificial intelligence, big data and influencers, the demand and supply of products is facilitated. This paper will focus on identifying the size, scope and exemplary work with a bibliometric review that will highlight the gaps across disciplines.

In addition to highlighting gaps, the study identifies opportunities to advance in understanding, design and intervention for critical decision making.

Conduct an Exploratory Analysis to Define the Role of Social Media Influencers in Politics.

Social media influencers have a great impact on their followers, their attitudes and their purchasing choices which in turn has a great impact on marketing and branding.

Numerous influencers now have addressed political issues during political events. Using the exploratory research methodology, this study investigates the level of engagement of these influencers in politics.

The study strives to identify the key role of influencers in politics where their respective digital spaces have created a third space where they have a great impact on politics with the influence they have over their followers.

How Can Social Media Marketing Help Establish a Connection With Generation Z?

Talking about the participation of Generation Z, the frequency of their social media usage has gained quite the attention. This generation is particularly comfortable with the use of technology but their abilities are somewhat limited.

This paper talks about connecting to the Generation Z via social media since that’s where their focus rests. Commonly referred to as digital natives, they are naturally competent and comfortable with the presence of technology.

The objective behind this study is to highlight strategies that help connecting to Generation Z via social media.

Analyze How International Marketing Has Evolved in the Digital Era.

This paper analyzes the opportunities and challenges of international marketing strategy faced by businesses in this technologically advanced era. The study strives to identify ways in which international marketing methodologies can be reviewed and developed accordingly.

The effectiveness of international marketing strategies is considered using internet-enabled technologies including foreign market selection, external environmental solution, strategy implementation and more.

All in all the study is directed towards the way digital technologies shed light on the foreign market choices of the firm when it adopts effective marketing programs and offer insight accordingly.

Define the Role if Content Marketing in E-Commerce Platforms With Respect to Online Celebrity Economy.

Celebrity endorsements over the internet are gaining widespread popularity over social media and an approach preferred by e-commerce sellers. The purpose of this study is to contribute in capturing first-order and second-order effects both practically and theoretically with respect to marketing outcomes in e-commerce.

A cross-sectional regression method will be used to see how the internet celebrity endorsement holds an economic value along with a panel vector autoregressive model to analyze the relation between celebrities and consumers.

The study would examine how content marketing trends and the sales performance of e-commerce affect the relationship between celebrities and consumers. Also the paper will be insightful for the e-commerce retailers that would highlight online economic values of celebrity endorsement and innovative content marketing practices.

A Literature Review of the Social Media Content Marketing Drivers in the Banking Sector.

This study outlines an elaborate review that defines the mechanics of social media content marketing along with highlighting several benefits for the banking sector.

The market is transitioning from a market-driven stature to a more technologically advanced network-oriented economy.  The banking sector has been part of the digital wave where they are bound to focus and redefine the outlook of  digitalisation processes as they experience a drastic change in consumer behavior and purchasing habits.

This research paper defines numerous strategies related to digital media content marketing that let banks achieve their goals.

Discuss the Intermediary Role Played by E-Word of Mouth in Building Ties Between Content Marketing and Green Purchase Intention.

A quantitative approach is taken in this paper to analyze the mediating role of E-WOM when it comes to the relationship between content marketing and green purchasing intentions.

Social communication theory is the basis of this study where a questionnaire would be distributed to collect relevant data from the general managers.

The paper would help in gathering knowledge if customer intentions can be boosted to purchase green products through word of mouth and appropriate marketing content.

Discuss The Impact of Content Marketing Strategy on Customers Keeping in View The Global Market Conditions.

The marketing world is constantly changing and that too at a very fast pace. The objective of this study is to evaluate the importance of global marketing strategy to communicate with the customers.

This research paper will be discussed in four parts including theoretical aspects, data collection methodologies, analysis of the results with SPSS program and recommendations for development of global market strategy.

As a result, this paper will yield an extensive view of how global marketing strategy can be used to influence users and how important communication is key.

Discuss How the Interaction  of B2B Marketers Con Develop an Understanding to Produce a Co-Owned Marketing Strategy.

The purpose of the paper is to analyze how business to business marketing managers contribute to the knowledge development of a culture by connecting with the personnel present in customer firms to come up with a mutually beneficial marketing strategy.

Using a qualitative approach, questionnaires would be distributed to senior B2B marketing managers to collect data. Grounded Theory Technique and Mind Map Method will be used to show how the thoughts of these senior managers are processed and how knowledge is transferred.

The paper is also an insight into the significance of limitations set for the cooperative marketing action, B2B integrated marketing intelligence and planning.

Discuss How to Take a Systematic Approach of B2B Digital Content Marketing in Unexpected Situations.

This research is focused on elaborating an integrative framework for providing significant content that helps businesses manage uncertain situations especially during a crisis.

Looking through the perspective of a business awareness, the paper is based on findings from the literature review keeping in view the content types directed towards industrial environment awareness and emotional awareness during a pandemic crisis.

The integrative framework in the paper equips the society and the businesses within it to manage uncertain situations with the valuable content that they have gathered.

Discuss the Implications of Artificial Intelligence in B2B Marketing for Market Knowledge.

This paper outlines  how knowledge based marketing is affected by artificial intelligence in the B2B sector. This write up defines the base for any artificial intelligence system in the form of building blocks.

Also, the study discusses implications related to market knowledge in the B2B sector and sets the ground basis for future research opportunities.

The research will illustrate how artificial intelligence can affect the B2B marketing functions originality and conceptualizes the phenomenon from a management’s view point. It will however call for scholarly research for the said topic.

How To Pursue an Effective B2B Digital Marketing Strategy in an Emerging Market?

Businesses operating in developing countries have to deal with the growing need of the internet, online purchasing methods and social media platforms to buy and sell products.

The marketers are yet to find out about how company initiated influence (inorganic) and market initiated (organic)digital communications affect the customer acquisition and B2B sales.

Impressions gathered through this study include that even if the sources of the digital marketing remain constant, the related components exert an influential pattern on the emerging market.

Discuss How Email Marketing Campaigns Affect E-Commerce in the Fashion Industry?

The objective of the study is to analyze the response from numerous email campaigns to see sales conversions and flow of traffic on the website. Taking the explanatory and descriptive approach, the study would include assessment of the proposed research questions.

Key findings of the research include that informative email campaigns were successful in sales conversions. While the cost effective email campaigns resulted in greater amount of traffic flow on the website.

Hence, the fashion brand can adapt its digital strategy to cater to the mailing list in a better way.  They have the capability to steer their content way beyond their digital marketing strategy.

Analyze Network Marketing Strategies That Support Marketing and Sale of Technologically Advanced Products in Micro Economics.

Products based on high tech state of the art  technology face quite a lot of challenges including high investment cost for development of products, costly work force and low life expectancy to name a few.

The challenges related to marketing these products include dynamic environments, big competitors with high resources and high customer expectation with limited resources are some of the few issues.

Qualitative method used in this research will provide a favorable reward plan in network marketing so that enterprises offering technologically advanced products can address their issues and overcome their problems.

Find Out How International Marketing Function Influences the International Firms.

The role of marketing has gained quite the media attention both academically and publicly.  Recent studies show a decrease in marketing function influence as a result of poor performance.

The objective of this study is to analyze the general marketing and international marketing to determine the influencing factors.

This study examines the old models with international context. It also uses a set of strategic international orientations and finds out if synergy exists between them.

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Marketing Theses Samples For Students

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An thesis examples on marketing statement is a prosaic composition of a small volume and free composition, expressing individual impressions and thoughts on a specific occasion or issue and obviously not claiming a definitive or exhaustive interpretation of the subject.

Some signs of marketing statement thesis:

  • the presence of a specific topic or question. A work devoted to the analysis of a wide range of problems in biology, by definition, cannot be performed in the genre of marketing statement thesis topic.
  • The thesis expresses individual impressions and thoughts on a specific occasion or issue, in this case, on marketing statement and does not knowingly pretend to a definitive or exhaustive interpretation of the subject.
  • As a rule, an essay suggests a new, subjectively colored word about something, such a work may have a philosophical, historical, biographical, journalistic, literary, critical, popular scientific or purely fiction character.
  • in the content of an thesis samples on marketing statement, first of all, the author’s personality is assessed - his worldview, thoughts and feelings.

The goal of an thesis in marketing statement is to develop such skills as independent creative thinking and writing out your own thoughts.

Writing an thesis is extremely useful, because it allows the author to learn to clearly and correctly formulate thoughts, structure information, use basic concepts, highlight causal relationships, illustrate experience with relevant examples, and substantiate his conclusions.

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Marketing Dissertation Topics

Published by Jamie Walker at January 11th, 2023 , Revised On August 18, 2023

Marketing is a business-focused subject, so you’ll be exposed to much more than just creativity. You’ll learn how to set budgets, find new customers, enter international markets, and decide on prices or profits.

As a marketing student, you will be required to complete a marketing dissertation to complete your degree programme. Your dissertation topic can relate to branding, relationship marketing, online/digital marketing, marketing ethics, and any other field of marketing.

To help you get started with brainstorming for marketing topic ideas, we have developed a list of the latest topics that can be used for writing your marketing dissertation.

These topics have been developed by PhD-qualified writers of our team , so you can trust to use these topics for drafting your dissertation.

Review the step-by-step guide on how to write your dissertation here.

You may also want to start your dissertation by requesting  a brief research proposal  from our writers on any of these topics, which includes an  introduction  to the topic,  research question , aim and objectives,  literature review , and the proposed research methodology conducted.  Let us know  if you need any help in getting started.

Check our  dissertation example to get an idea of  how to structure your dissertation .

You can review step by step guide on how to write your dissertation here .

Review Our Best Dissertation Topics 2021 complete list.

2022 Marketing Dissertation Topics

Topic 1: assessing the role of communication strategies in fashion marketing- a case study of uk.

Research Aim: The purpose of this study is to investigate the role of communication strategies in the world of   UK fashion marketing. This will also give us an understanding of how new fashion remanufacturing should be communicated to the consumers. Focusing on how information and messages about the brands or products should be labelled to attract the audience.

Topic 2: How Influential are Retail Stores and Fast Fashion on each other? A case study of Zara

Research Aim: Fast fashion is an idea in which retailers target their business strategies, reducing the time it takes to get products into the store, using an in-season purchasing strategy to keep the products in the market updated during the season. This study aims to find the impact or influence of fast fashion and retail stores on each other, focusing on Zara as it is considered as the famous brand among consumers. It will look at what happens to fast fashion when it is delivered to retail outlets, as well as the adaption of fast fashion in the retail sector and how it is communicated to customers.

Topic 3: Assessing the Key Ethical Issues in the marketing of Pharmaceutical Products in the UK.

Research Aim: Pharmacists may occasionally be led to unethical behaviours during contact; that’s why it is important to understand these behaviours. Pharmaceutical products are sensitive to advertising, and minor misconduct can lead to loss of public trust in the industry. The current study will examine the challenges faced and the key ethical issues that occur during the marketing of pharmaceuticals products focusing on the UK pharmaceutical industry; through quantitative research analysis.

Topic 4: Brand Marketing to a Global World and its impact on local cultural beliefs and attitudes- A literature review.

Research Aim: Different cultures in different countries act as challenges to global marketing. The aim of this study is to develop an understanding of how brand marketing in a global world has a huge impact on the cultural beliefs and attitudes of people. It will provide an experience of international and local consumer cultures and their mutual influence on many consumer behaviours and their effect on their decision-making process.

Topic 5: E-sports marketing- Investigating purpose and scope in current times.

Research Aim: This study aims to find the emerging trend of esports marketing and its scope in current times. It will also explore the collaborative efforts of gaming companies, players and different online communities and how they play an important role in maintaining and enriching the value of Esports consumption.   of   It will provide a societal impact of esports and by applying different strategies

Marketing Dissertation Topics for 2021

Topic 1: impact of product packaging on organisational sales: a case study of the uk retail sector.

Research Aim: Due to intense competition in the UK retail sector, product packaging has gained significant importance concerning consumer purchase decisions. This research will focus on how product packaging (colour, shape, and other attributes) influences consumer purchase behaviour which in return increases or decreases the sales of the organisation.

Topic 2: Impact of E-marketing on consumer purchase decisions: Case of the UK luxury industry

Research Aim: The main purpose of the research is to analyze the impact of electronic marketing on consumer purchase decisions. Different modes of e-marketing will be assessed, and based on the results of each e-marketing channel, the dissertation will be concluded. The focus of this research will be the UK luxury industry.

Topic 3: Analysing the customer-centric marketing strategies in attaining competitive advantage for the firm and sustaining business success

Research Aim: In today’s competitive corporate world, organizations are formulating and implementing customer-centric marketing strategies. These strategies are devised, keeping in mind customer behaviour, customer pattern, customer preferences, customer trends, etc. Considering all these and many other customer-related aspects, companies assess what is successful for their business. This research will discuss the different characteristics of customers that should be studied and how formulating related strategies will help the company gain a competitive advantage and generate profits.

Topic 4: The role of information technology in revolutionizing marketers' approach towards manipulative advertisement

Research Aim: The digital media or the digital world has provided a very effective and large platform for marketers to market and advertise their products. However, this platform can also be used to manipulate customers through deceptive marketing techniques. The main purpose of the research is to analyse the role of information technology in revolutionizing marketers’ approach towards manipulative advertisements. In addition to this, the research will also talk about how marketers use digital media channels to deceive customers who also harm the company’s reputation.

Topic 5: Assessing the impact of integrated marketing communication on consumer impulsive buying behaviour

Research Aim: Consumer impulsive buying behaviour has become an important phenomenon in today’s global world. Companies have been able to acquire a high market share through the impulsive buying behaviour of the consumer. Therefore, this research focuses on analyzing the impact of integrated marketing communication on consumer impulsive buying behaviour.

Topic 6: The Impact of digital marketing on businesses throughout the world

Research Aim: Digital Marketing has changed the face of marketing in today’s world. More and more companies are now adopting this new technique to gain a competitive edge over traditional marketing methods. This research will address the impact of different digital marketing channels on businesses and how each channel can help companies earn more.

Topic 7: Traditional vs Digital Marketing: A comparative study of the last ten years

Research Aim: With the emergence of digital marketing in the global world today, more and more companies are abandoning traditional marketing techniques. This research will compare traditional and digital marketing methods and present data over the past ten years. Through this data, a conclusive analysis will be conducted to determine which marketing is more successful in today’s times.

Topic 8: Studying customers’ responses to automated interactions in the services industry: How does it impact the business?

Research Aim: Many companies have now completely automated their business operations. They have streamlined standard responses given to customers. This research will mainly assess the impact of automated responses on customers, whether or not they impact them in terms of generating and converting leads, and ultimately how it impacts the business overall.

Topic 9: Capturing and analyzing the Voice of Customer (VOC) through Artificial Intelligence: How effective is the technology?

Research Aim: Voice of Customer (VOC) is not a new concept. Companies have been working and collecting data on it for the past several years. It is a method to gather customers’ feedback about their expectations and experiences with respect to your product or service. This research will study how companies gather, assess, and analyse this data through artificial intelligence and how effective it is for businesses. The research will utilise quantitative analysis to conclude whether or not this new technology and strategy is successful.

Topic 10: Online search queries – Can businesses benefit from them and better market their products and services?

Research Aim: Keyword targeting, search engine optimization (SEO), click trend, search trend, etc., are all ways to find how consumers search for a particular product, brand or website online. With more business being done online and with companies focusing more on online marketing, understanding online search queries have become crucial for the business’s success. This research will focus on the different ways through which companies can assess online search queries and whether or not they can benefit from them. Data from past years will be fetched and included to conduct authentic research and conclude accurately.

Also read: Management Dissertation Topics

“Our expert dissertation writers can help you with all stages of the dissertation writing process including topic research and selection, dissertation plan, dissertation proposal, methodology, statistical analysis, primary and secondary research, findings and analysis and complete dissertation writing”. Learn more here .

Relationship Marketing Dissertation Topics

Relationship marketing is a form of marketing that focuses on long-term goals such as building customer loyalty and increasing customer retention. In relationship marketing, products are provided based on relationships and not traditional marketing. This type of marketing helps firms acquire more customers and build loyalty. The more loyal and satisfied a customer is, the more likely they are to make a purchase.

Under relationship marketing, the purchasing pattern, the contact details, and the entire profile of customers are maintained. Normally, firms assign executives to one or more major customers to maintain relationships and satisfy their needs. It is a very useful marketing tool and also an excellent topic to research on. You can choose a topic for your relationship marketing dissertation topic from any of the topics listed below:

Topic 11:Customer loyalty – Behaviour or an attitude? A mixed-method analysis

Research Aim: This research will analyse how customer loyalty is determined, whether it is an attitude or behaviour. A comparative analysis, comparing different elements of attitudes and behaviours, will be conducted.

Topic 12: The usefulness of relationship marketing in the UK fashion industry: To what extent have organisations incorporated club-style membership schemes for their customer and their impact on businesses?

Research Aim: This research will focus on one important aspect of relationship marketing – memberships. The research will revolve around the UK fashion industry, and the impact memberships have on customers and business organisations.

Topic 13: The impact of relationship marketing on customer loyalty: An analysis of Honda Motors

Research Aim: This dissertation will assess how customer loyalty is impacted by relationship marketing. The main focus of this study will be Honda Motors, how the company maintains customer relationships.

Topic 14: Loyalty schemes and customer satisfaction: Do they really have an impact?

Research Aim: This research will analyse whether or not loyalty schemes impact customer satisfaction. If yes, then the various means will be explored.

Topic 15: The interrelationship between switching costs and consumers' resistance to switching brands' loyalty

Research Aim: The relationship between costs and brand loyalty will be assessed in this research. This research will discuss circumstances under which customers decide to switch brand loyalty.

Topic 16:Loyalty schemes and their relationship with sales: An exploratory analysis of the UK retail industry.

Research Aim: This dissertation will conduct an exploratory analysis to conclude whether or not there is a relationship between loyalty schemes and sales of companies.

Topic 17:Maintaining customer relations through relationship marketing. A case of ASDA

Research Aim: The main focus of this research will be to study how ASDA maintains customer relations and whether they prove to be successful for the business or not.

Topic 18:Exploring the effectiveness of online marketing – Does digital marketing help companies build customer loyalty?

Research Aim: This dissertation will analyse how effective online marketing is for companies to help build and maintain customer loyalty. And whether online marketing can be used to build customer loyalty.

Topic 19: Assessing customer satisfaction in the UK tourism and hospitality industry

Research Aim: The UK tourism and hospitality industry will be assessed in this study for customer satisfaction. The dissertation will conclude to answer how the UK tourism and hospitality industry has maintained customer satisfaction.

Topic 20:Technology driven customer engagement – Does it lead to better customer satisfaction as compared to traditional engagement methods?

Research Aim: This dissertation will discuss how technology has impacted customer engagement. Furthermore, it will analyze how effective technology has been in driving customer engagement compared to traditional methods.

Branding Dissertation Topics

Branding involves creating a unique image and name for a product in the minds of the customers. This is done through creative advertising using a brand theme used consistently in all the advertisements. Branding also entails creating a unique logo and name for a distinguished product.

Some consumers compare prices before purchasing a product, but mostly a purchase is made by focusing on the quality of goods and brand loyalty. There is a misconception that branding is the same as marketing, but it can be distinguished based on the former being one of marketing strategy fundamentals.

For successful branding, there should be truthfulness and clarity in every phase through interaction with customers, which will help improve the value and brand perception of a company.

Branding provides companies with a competitive edge over other organizations and has become a very popular topic for research among undergraduate and postgraduate students. When looking to work on a branding related dissertation, you can choose from the dissertation topics below:

Topic 21:Maintaining brand equity through innovation: A case study of Apple Inc.

Research Aim: Innovation has a huge impact on brand equity. The same will be discussed in this research, with Apple Inc. as the main focus.

Topic 22:Building brand equity through celebrity endorsement: Analysis of the fashion industry

Research Aim: Celebrity endorsement is an excellent way to build brand equity. In this dissertation, the same will be discussed concerning the UK fashion industry or another country of your choice.

Topic 23:Brand attitudes and advertisements: Evidence from the past five years

Research Aim: This study will talk about how advertisements shape brand attitudes. Evidence from the past five years will be presented to conclude whether advertisements impact the brand attitude or not.

Topic 24: Packaging as a brand marketing strategy: Assessing its effectiveness in the retail sector

Research Aim: The success of a brand marketing strategy depends on several factors. This dissertation will assess how important packaging is in a brand marketing strategy.

Topic 25:Effect of branding on consumers of Coca Cola and Pepsi: A comparative analysis

Research Aim: Branding has a huge impact on consumers. Competitors utilise this strategy to build customer loyalty. This research will compare two big rivals – Coca-Cola and Pepsi concerning branding.

Topic 26:Branding strategies: Impact and application

Research Aim:  The different types of branding strategies and their implementation process will be discussed in this study.

Topic 27:Analysis of the consumer: Comparative analysis between good quality products and brand loyalty.

Research Aim: This study will discuss how good quality products impact consumers and how it helps companies build brand loyalty.

Topic 28:Building, retaining and maintaining the brand image in the market – Studying MNCs in the UK industry

Research Aim: Brand image and reputation are something that companies should pay close attention to. This research will talk about leading MNCs and how they should build and retain the brand image.

Topic 29:Importance of brand and reliability in the automotive industry – Case of Toyota Motors

Research Aim: Reliability is a huge factor in building a brand. With a specific focus on Toyota, this study will discuss how reliability impacts the brand.

Topic 30:Building brand awareness and equity through online marketing – Assessing its effectiveness

Research Aim: This research will assess the effectiveness of online marketing in building brand awareness and equity.

Topic 31:International brand building in the digital age: The role of digital marketing

Research Aim: Building a brand with the help of digital marketing will be discussed in this research.

Topic 32:Corporate social responsibility and brand management: A case of Nestle

Research Aim: Giving back to the community creates a positive image of the company. This research will discuss how fulfilling corporate social responsibility helps the company maintain its brand.

Also Read:   Chanel’s Brand Identity and Personality

Direct Marketing Dissertation Topics

Direct marketing is a marketing phenomenon that involves direct selling to customers. This includes telephone selling, email selling, direct mail selling, etc. No retailer is involved in the process. The product/service flow includes only two parties, the company and the consumer.

Direct marketing allows businesses and non-profit organizations to communicate with customers directly. It relies on advertisements on the internet, television, or radio.

There are different types and forms of direct marketing, with internet marketing being the most popular. Online marketing helps companies to interact directly with their customers without any middleman. In this manner, companies can gain insight into customers, expectations, and feedback on the product/service.

Below is a list of topics that you can base your dissertation on under the direct marketing theme.

Topic 33:Loyalty schemes and direct selling – Does it help businesses to market directly to customers?

Research Aim: Loyalty schemes are an old but extremely effective marketing tool. This research will discuss and analyze whether direct marketing can be done through these schemes or not.

Topic 34:How customers can protect themselves from deceitful direct marketing techniques?

Research Aim: This study will highlight the unlawful and unethical ways companies adapt through digital marketing and how customers can protect themselves.

Topic 35:Direct Marketing: Effects and implications

Research Aim: The main concept, theory, and framework of direct marketing will be discussed and analysed in this research. The effects and implications of direct marketing will be the main focus of this study.

Topic 36:Do customers respond differently to direct and digital marketing?

Research Aim: Direct and digital marketing will be compared and analysed in this research. Their responses will then be evaluated as to which one is the most effective.

Topic 37:The relationship between the duration of a voice message and the success of Tele-marketing? A case of mobile Industry.

Research Aim: Telemarketing is a successful marketing tool. This research will study the relationship between the duration of a voice message and its success for companies operating in the mobile industry.

Topic 38:Developing a marketing information system for direct marketing: Analysing its effectiveness

Research Aim: A marketing information system is extremely essential for companies today. This research will discuss how a marketing information system can be developed and how effective it is for direct marketing.

Topic 39:The role of business and artificial intelligence in direct marketing – How can companies gain advantage?

Research Aim: Artificial Intelligence is the big thing in the marketing industry these days. Incorporating it into your business for marketing will help you achieve a competitive advantage. The same will be studied and evaluated in this research.

Topic 40:Internet marketing as a direct marketing technique – Assessing its effectiveness and profitability

Research Aim: Internet marketing can be used a direct marketing technique. This research will assess how effective and profitable this technique can be for businesses.

Topic 41:Protecting consumer data and privacy in direct marketing techniques – Evaluating its importance.

Research Aim: Companies do not pay much attention to customer privacy. This research will discuss how direct marketing can help companies protect customer data and privacy.

Marketing Across Cultures Dissertation Topics

Every culture is different. Thus, what is acceptable in one, may not be acceptable in the other. This is why firms must adopt different techniques while operating in different cultures. Before introducing any product, companies need to analyse the cultural aspect of the market.

This has become a very important and deciding factor for the successful operation of a business. Cultures have a deep impact on consumer behaviour, and it plays a key role in shaping the buying behaviour and the attitude of the customer.

There is no doubt that this marketing aspect is worth some research. Some intriguing and current dissertation topics in the field of cultures and marketing are given below:

Topic 42:Impact of culture on the trading Market: A case of general motors through an analysis of the imports and exports.

Research Aim: Marketing is based on different cultures. This research will discuss the impact of culture on the trading market, focusing on general motors’ imports and exports.

Topic 43: Does language impact the identity of a brand? A case of Coca-Cola

Research Aim: Language is an important element of a culture. This study will research and analyze whether or not the language impacts a brand and will utilize Coca-Cola as its main focus.

Topic 44: Amalgamating and assessing the regional differences within the national culture of marketing

Research Aim: This research will study the various regional differences that exist in the marketing culture and how they impact businesses.

Topic 45: The impact of collectivism and individualism on purchasing smartphones

Research Aim: Different cultures have a different impact on society. This research will conduct a cross-cultural analysis to understand how culture impacts marketing strategies

Topic 46:Cross-cultural marketing and how it impacts a business – A specific focus on the FMCG sector

Research Aim: Cross-cultural marketing is utilised by companies operating in different cultures. This research will talk about how cross-cultural marketing is formulated, devised, and implemented in the FMCG Sector and whether it is successful for the company or not.

Topic 47:Belief, religion and values: Do they have an impact on businesses across the world

Research Aim: There can be many cultures in one market. Thus, it becomes challenging for companies to market their product according to cultures. This research will assess this issue by focusing on two different cultures.

Topic 48: Application of marketing mix in a culturally diverse society: Assessing two different cultures

Topic 49: same marketing tact in different markets: how it leads to business failures.

Research Aim: Companies cannot utilise similar marketing techniques for different cultures. This research will assess how this act can lead to the failure of businesses.

Topic 50:Cultural differences and the subsequent effect on supermarkets across the United Kingdom

Research Aim: This research will talk about how various cultural differences impact supermarkets operating in the United Kingdom.

Also Read :   Fashion and Culture Dissertation Topics

Online Marketing Dissertation Topics

When marketing evolved from traditional to online or digital marketing, it was observed that all the rules that traditional marketing followed were no longer useful. The needs and demands of the market had changed, thus online marketing emerged. Digital marketing has been a game-changer in the field of marketing.

New tools, new rules, and new methods have set the marketing game field. Every player entering the business world needs to be well versed with all these new aspects or else it can go out of business quickly.

Online marketing helps business organisations to understand and evaluate customers’ responses to a particular marketing strategy very efficiently. So businesses are now aware of their customer behaviour, trends, what they look for in a product, what are they interested in, etc.

However, while collecting and storing all this customer information, organisations need to ensure the privacy of their consumers to avoid losing their trust. Companies are now in an era where they can efficiently interact and engage their consumers.

Based on their responses, they can devise subsequent marketing strategies. Online marketing is now a powerful marketing tool as it allows organizations to develop specific strategies to suit the needs of their consumers.

The field of digital marketing is worth the research. You can spend hours learning about this facet of marketing, and still will be left with the urge to learn more. Some interesting topic suggestions are given below if you want to base your dissertation on online marketing.

Topic 51:How online marketing impacts the retail sector during the Covid-19 pandemic? - Entering the field of internet marketing

Research aim: This research will aim to discover the impact of the covid-19 pandemic on the performance of the retail sector in any country of your choice. How did the retail stores move to online marketing to overcome the losses?

Topic 52: Organisations and their use of personalised products: How do companies decide who to market?

Research Aim: There are times when companies launch personalised services or products for a specific group of customers. To identify this need, traditional research is not useful. Customers do not want to give out this type of information. With online marketing and its various tools, companies can now gather this data. This research will delve deep into how that happens.

Visit our topics database to view 100s of dissertation topics in your research area.

Topic 53:The role of online marketing in driving sales: Studying the retail sector

Research Aim: The main focus of this research will be to understand how the retail sector is impacted through online marketing and its role.

Topic 54:Implications and application of online marketing

Research Aim: Online marketing tools are extremely powerful. Various tools will be discussed and analysed in this research to conclude how well they perform.

Topic 55:How can companies overcome the hate speech of unhappy customers?

Research Aim: With the ease of gathering data, online marketing and tools can also lead to hate speech from customers. This research will evaluate different ways through which companies can overcome this issue.

Topic 56:What attributes are preferred by customers for online search, purchasing and comparison?

Research Aim: The different types of research, search, purchasing, and comparing attributes undertaken by customers will be assessed in this study. Moreover, their impact on business will be studied.

Topic 57:The power of online marketing tools – Assessing their effectiveness with respect to sales

Research Aim: Different marketing tools will be analysed and studied in this research. They will be assessed based on their effectiveness concerning sales.

Topic 58:Analysis of change in behaviour of customers in offline and online marketing

Research Aim: Online and offline marketing are extremely different. This research will analyse how customers behave differently in an online marketing setting as compared to an offline marketing setting.

Topic 59:Impact of appearance and visual effects for the effectiveness of online marketing

Research Aim: Online marketing utilises different appearance and visual effects to attract customers. This research will analyze how effective these techniques are for the company.

Topic 60:Websites and E-commerce – Do they influence customer behaviour? A case study of the UK fashion industry

Research Aim: With online marketing, it is essential that you have a website and an online store if you’re selling products. The impact of both website and e-commerce on marketing in the UK fashion industry will be assessed.

The 4Ps (Price, Product, Promotion, Place) of Marketing Mix Dissertation Topics

Price, product, promotion, and place are also known as the four pillars of marketing. Referred to as the marketing mix, these four components help companies decide on a product and/or marketing strategy.

These four factors (4Ps) are the key ingredients of a successful marketing strategy since they allow for an in-depth analysis of the market and marketing strategies concerning any particular product. The companies analyse the culture, the product itself, and the pricing of other similar products to gain a competitive edge for their business and production processes.

To understand more about these components and how they impact businesses, you can research this area. Some relevant topics in this area of marketing are listed below for you to base your dissertation on:

Topic 61:Understanding the importance of location for customers Starbucks USA vs Starbucks UAE

Research Aim: Location has a great impact on the company’s sales and marketing efforts. This research will assess how impactful location is for customers by comparing Starbucks located in the US and the UAE.

Topic 62: Pricing war between competitors: Analysing the case of Coca-Cola and Pepsi

Research Aim: Companies usually price their product to competitors to stay relevant and to help their products succeed. This research will analyze how competitors price their products by assessing the pricing strategies of Coca-Cola and Pepsi.

Topic 63:Impact of point-of-purchase promotion on sales: A case study of ZARA

Research Aim: Promotions are an effective way of selling products. This research will study the point of purchase promotion and its impact by focusing on ZARA.

Topic 64: Product packaging and its impact on buying decision – An exploratory analysis

Research Aim: The packaging of a product has a huge impact on the buying and purchasing decisions of customers. This research will conduct an exploratory analysis to understand this impact.

Topic 65:International pricing strategies and their Impact on the brand image: A case study of iTunes

Research Aim: Pricing strategies may or may not differ in different locations. This research will analyze whether iTunes has gained or not by its pricing strategies in different locations.

Topic 66: Impact of price adjustment strategies in online and offline setting

Research Aim: Prices vary in different settings. This research will study the price strategy adjustment in online and offline marketing.

Topic 67:Should Online Reviews and Word of Mouth be a New Component in the Marketing Mix?

Research Aim: Word of mouth and online reviews have proved to be extremely effective marketing tools in recent times. These components concerning the marketing mix will be studied in this research.

Topic 68:Difference between Online and Offline Promotions – How do They Impact Brand Image

Research Aim: A variety of marketing promotion techniques exist. This research will talk about the different online and offline promotional tools and how they impact brand image.

Topic 69:Impact of Traditional Promotions vs Social Media Promotions – Analyzing Burberry’s Promotional Campaigns

Research Aim: Social media promotional campaigns gain a lot of traction. With a specific focus on Burberry’s promotional campaigns, this research will analyse traditional and social media campaigns.

Topic 70:Effect of Premium Pricing Strategies on Consumers. A case of Apple Products

Research Aim: Of different pricing strategies, premium pricing strategies are adopted for luxury products. The effect of this type of pricing strategy on luxury products (Apple products) will be analyzed in this study.

Topic 71:Impact of Cultural Values in Promotional Activities

Research Aim: Culture has a huge impact on the marketing efforts of a company. This research will talk about the various cultural values and how they impact the promotional activities of businesses.

Topic 72:Placing Products in a Central Location and Ease of Access: Assessing its Impact on Customers

Research Aim: Location affects the sales of products and services. This research will assess the impact of customers when products are placed in a central location and when they are offered ease of access.

Topic 73:Influence of celebrity endorsement on sale: A comparative analysis of Nike and Rebook

Research Aim: Celebrity endorsement is a highly effective way to increase sales. A comparative analysis between celebrity endorsement done by Nike and Reebok will be evaluated in this research.

Topic 74:Impact of promotions upon customer’s perception

Research Aim: Customers may or may not change their perception after marketing promotion efforts. This research will discuss whether promotions can change perceptions or not.

Topic 75: Analysing the impact of cartoon characters on children

Research Aim: Products marketed towards children are tricky to market. This research will study whether including a cartoon character to attract children helps businesses or not.

Marketing and Consumer Psychology Dissertation Topics

Marketing is fundamentally based on consumer behaviour. Studying consumer behaviour helps businesses understand the customer in a better manner. Not only this, but it also helps them improve their marketing strategies by understanding the problems of a consumer with a specific focus on their perception of products. It is very important to understand the psychology of consumers and the various influences that the environment may have on their psychology. Studying these behaviours and patterns helps companies know how they should target their customers and what aspects they should focus on.

Consumer psychology comes in very handy for online marketing. When marketing digitally, companies have little or no information regarding their consumers. Thus, understanding their way of thinking, behaviour, buying patterns, trends, etc., helps businesses understand what the customer expects.

The study of consumer behaviour is very interesting and therefore provides an ideal topic for dissertations.

Topic 76:An investigation of consumer psychology and perceptions and their impact on marketing fashion products

Research Aim: Consumer psychology and their perceptions will be evaluated in this research. These two factors concerning the marketing of fashion products will be assessed.

Topic 77:How does consumer knowledge affect the purchase of products and their buying decision

Research Aim: Consumer knowledge influences their buying or purchasing decision. This research will talk about how this knowledge and its impacts the marketing decisions of a company.

Topic 78:The impact of negative publicity on consumer behavior

Research Aim: Consumers cannot be tricked. They are aware of when companies utilize techniques or tools to create a negative image of other companies. This research will talk about such techniques and their impact on consumers.

Topic 79:Consumer attitude towards in-store shopping and online shopping in Wall-Mart

Research Aim: This research will investigate the attitude of customers shopping in-store (physical stores) versus customers shopping online (digital stores). Walmart’s customers will be the focus.

Topic 80:Understanding consumer psychology to devise effective marketing strategies

Research Aim: Customer psychology will first be discussed in this research. Then, the research will talk about how effective marketing strategies will be devised.

Topic 81:Assessing the consumer behaviour and perceptions in relation to luxury

Research Aim: This research will discuss consumer behaviour when customers opt for luxury products, i.e. what drives them to purchase high-priced products.

Topic 82:Measuring consumer response to new products launched by Nestle

Research Aim: Companies should always measure consumer response to assess their marketing activities. This research will discuss different ways through which customer response to new products launched by nestle is assessed.

Topic 83:Consumer perceptions related to discounts and promotions when purchasing products

Research Aim: Every customer likes to purchase products at discounted prices. This research will discuss consumer perceptions concerning discounts, sales, and promotions when purchasing products.

Topic 84:Creating profitable relationships with consumers

Research Aim: This research will analyse the various ways through which companies can create profitable relationships with customers.

Topic 85:Switching costs – Do consumers think about it when abandoning a brand?

Research Aim: There are different reasons for switching a brand or abandoning it completely. These reasons will be the main focus of this research, and customer perceptions will also be studied.

Marketing and Social Networks Dissertation Topics

Social networks (Facebook, Linked In, and Twitter) have played a decisive role in using the internet and purchasing online. Companies need to understand these social networks and tools from a marketing perspective in today’s business world. Businesses that do not make use of the different social media platforms are entirely out of the race.

This is the power of social networks in today’s corporate world. Not only is it competitive, but these networks also help companies interact with their customers and gain feedback in real-time.

This means that they can launch a product, post and market it on social networks, and assess customer reaction. Companies have done well by utilizing these platforms, and all businesses must have a social media presence and interact with customers.

However, it should be noted that organisations face various challenges using social media as a tool to market their products and services. Social media can make or break things for businesses.

If done right and if the accounts are handled appropriately, nothing can stop the business from achieving success. However, one small mistake can cause a lot of trouble for the company. The backlash on social media is extreme, and the company will have to spend months to bring back its reputation.

Thus, considering the challenging nature of these platforms, it is interesting to conduct researches and studies around various related topics. The following is a list of topics that can be undertaken as a part of social networks and marketing dissertation:

Topic 86:The role of Facebook as a marketing tool

Research Aim: The research will explore the various events in Indian film history that have allowed it to become a global sensation. The paper will analyse its market-driven triumph against Hollywood imports starting from the 1930s. The paper will also examine the nationalist social views of films produced in Bollywood during the 1950s.

Topic 87:Social media marketing vs. traditional marketing evaluating the success rate

Research Aim: Social media marketing is the new trend. But does it really reap results? This will be the main focus of this research, and the results of online marketing and traditional marketing methods will be compared.

Topic 88:Building relationships with customers through social media.

Research Aim: Social media not only helps in networking and connecting people but also enables companies to get in touch with their customers. This research will talk about companies use it as a medium to build relationships with their customers.

Topic 89:How social media influences consumers’ buying preferences

Research Aim: Social media trends are followed by everyone. This research will discuss how these trends are shaped and how it influences the buying and purchasing decision of customers.

Topic 90:How businesses gather Information from social media: A deep insight into customer privacy concerns

Research Aim: A lot is argued about the loss of privacy and data for online customers. This research will investigate the various ways data is collected online and whether or not there are data security breaches.

Topic 91:Consumer perception of social media marketing and its impact on brand image

Research Aim: Consumer perception regarding social media marketing will be assessed in this research. Moreover, the impact of this perception on the brand image will be evaluated.

Topic 92:Is Banner advertisement a good idea in social media marketing? A global comparative analysis

Research Aim: Online Banner advertisements are utilised by almost all companies in the market. This research will discuss various banner advertisement campaigns and their effectiveness.

Topic 93:The role of online stores in the traditional marketing mix

Research Aim: The traditional marketing mix does not take into consideration online marketing. This research will talk about the importance of online and social media marketing in the corporate world today and the role of online stores in the marketing mix.

Topic 94:Why is there more focus on the use of Facebook for marketing rather than other platforms for social media marketing?

Research Aim: Facebook advertising is considered the most powerful amongst all other social media marketing tools. There are various reasons due to which Facebook is considered a powerful tool. All these will be discussed, analyzed, and evaluated in this research.

Also Read:   How to Use Social Networks for your Dissertation

Marketing Ethics Dissertation Topics

Marketing Ethics Dissertation Topics Marketing ethics is a thought-provoking issue in the field of marketing. Where marketers are making efforts to run effective and profitable marketing campaigns for their companies, they should also consider marketing ethics.

The continuous evolution of customers’ attitudes customers over media has a significant impact on businesses worldwide. People nowadays are more concerned about the company’s ethical behaviour and the use of ethics employed by their marketing experts.

They are more concerned about their corporate social responsibility programs and the values of society. Companies must run various social corporate responsibility campaigns, through which they not only create a good reputation but also give back to the community.

These campaigns indeed help businesses to build a reputation and become a preferred brand for consumers. Acts such as animal cruelty and the use of prohibited products hit hard, and a company can lose its long-built strong reputation in a matter of minutes.

There are various ethical concerns that organisations must abide by to have a successful operating and marketing campaign. A dissertation on marketing ethics can be based on any of the following topics:

Topic 95:Ethics and consumer perception: What do consumers really expect from companies?

Research Aim: Corporate and marketing ethics are extremely important for companies. This research will talk about what customers expect from the company regarding ethics and how it shapes their perceptions.

Topic 96:Impact of unethical behaviour of an organisation on sales: Studying unsuccessful marketing campaigns

Research Aim: Unethical organizational behaviour leads to unsuccessful marketing campaigns. The main focus of this research will be the unethical behaviours undertaken by companies and how it adversely affects their sales.

Topic 97:How firms mislead people to enhance product sales and the effect this has on their business

Research Aim: A number of companies mislead their consumers only to enhance their sales. This research will discuss the different ways through which companies mislead people and the impact it has on their business.

Topic 98:How country laws shape business and marketing

Research Aim: When operating in a country, companies have to abide by the laws, rules, and regulations set out by the government. This research will talk about how these laws and regulations shape the business environment.

Topic 99:Ethical considerations and brand loyalty

Research Aim: This research will discuss whether or not ethical business operations have an impact on brand loyalty or do consumers continue to buy from companies who operate unethically.

Topic 100:Spam laws and online marketing – A critical analysis

Research Aim: Online marketing has its own rules. Companies have to abide by spam laws, or else they will be blacklisted. These rules and how companies should abide by them will be analyzed in this study.

Topic 101:Exploring the relationship between marketing ethics and corporate social responsibility

Research Aim: Companies have a responsibility to fulfill. They have to give back to the community, thus operate with corporate social responsibility. This research will discuss whether or not marketing ethics are directly related to corporate social responsibility.

Topic 102: Building company reputation and brand equity through various corporate social responsibility initiatives

Research Aim: The main focus of this research will be to explore whether or not corporate social responsibility initiatives build company reputation or brand equity.

Topic 103: Do cause-related marketing campaigns impact consumer purchase decisions?

Research Aim: This research will explore whether cause-related marketing has an impact on consumer purchase decisions or not.

Topic 104: Public relations and consumer boycotts: Learning lessons from Shell and Nestle

Research Aim: Consumers can boycott a company based on a variety of reasons. This research will discuss the different reasons why consumers boycott and how it impacts public relations, with a special focus on Shell and Nestle.

Important Notes:

As a student of marketing looking to get good grades, it is essential to develop new ideas and experiment on existing marketing theories – i.e., to add value and interest in the topic of your research.

The field of marketing is vast and interrelated to so many other academic disciplines like civil engineering ,  construction ,  law , engineering management , healthcare , mental health , artificial intelligence , tourism , physiotherapy , sociology , management , and nursing . That is why it is imperative to create a project management dissertation topic that is articular, sound, and actually solves a practical problem that may be rampant in the field.

We can’t stress how important it is to develop a logical research topic; it is the basis of your entire research. There are several significant downfalls to getting your topic wrong; your supervisor may not be interested in working on it, the topic has no academic creditability, the research may not make logical sense, there is a possibility that the study is not viable.

This impacts your time and efforts in  writing your dissertation  as you may end up in the cycle of rejection at the very initial stage of the dissertation. That is why we recommend reviewing existing research to develop a topic, taking advice from your supervisor, and even asking for help in this particular stage of your dissertation.

While developing a research topic, keeping our advice in mind will allow you to pick one of the best marketing dissertation topics that fulfill your requirement of writing a research paper and add to the body of knowledge.

Therefore, it is recommended that when finalizing your dissertation topic, you read recently published literature to identify gaps in the research that you may help fill.

Remember- dissertation topics need to be unique, solve an identified problem, be logical, and can also be practically implemented. Take a look at some of our sample marketing dissertation topics to get an idea for your own dissertation.

How to Structure your Marketing Dissertation

A well-structured   dissertation can help students   to achieve a high overall academic grade.

  • A Title Page
  • Acknowledgments
  • Declaration
  • Abstract: A summary of the research completed
  • Table of Contents
  • Introduction : This chapter includes the project rationale, research background, key research aims and objectives, and the research problems to be addressed. An outline of the structure of a dissertation  can also be added to this chapter.
  • Literature Review :  This chapter presents relevant theories and frameworks by analysing published and unpublished literature available on the chosen research topic, in light of  research questions  to be addressed. The purpose is to highlight and discuss the relative weaknesses and strengths of the selected research area whilst identifying any research gaps. Break down of the topic, and key terms can have a positive impact on your dissertation and your tutor.
  • Methodology:  The  data collection  and  analysis  methods and techniques employed by the researcher are presented in the Methodology chapter which usually includes  research design, research philosophy, research limitations, code of conduct, ethical consideration, data collection methods, and  data analysis strategy .
  • Findings and Analysis:  Findings of the research are analysed in detail under the Findings and Analysis chapter. All key findings/results are outlined in this chapter without interpreting the data or drawing any conclusions. It can be useful to include  graphs ,  charts, and  tables in this chapter to identify meaningful trends and relationships.
  • Discussion  and  Conclusion: The researcher presents his interpretation of results in this chapter, and states whether the research hypothesis has been verified or not. An essential aspect of this section of the paper is to draw a linkage between the results and evidence from the literature. Recommendations with regards to implications of the findings and directions for the future may also be provided. Finally, a summary of the overall research, along with final judgments, opinions, and comments, must be included in the form of suggestions for improvement.
  • References:  This should be completed in accordance with your University’s requirements
  • Bibliography
  • Appendices:  Any additional information, diagrams, graphs that were used to  complete the  dissertation  but not part of the dissertation should be included in the Appendices chapter. Essentially, the purpose is to expand the information/data.

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Frequently Asked Questions

How to find dissertation topics about marketing.

For marketing dissertation topics:

  • Study recent industry trends.
  • Explore consumer behavior shifts.
  • Investigate digital marketing innovations.
  • Analyze branding or market strategies.
  • Consider social and ethical aspects.
  • Select a topic resonating with your passion and research goals.

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Top 120 Marketing Topics For Your Paper

marketing topics

Marketing is an essential sphere of the modern world and is, therefore, subject to intense research. The good news for researchers is that with this flood of data, writing a research paper should be easier. The bad news, however, is that with so much data, decision-making may not be so straightforward. Therefore, you have to choose the right marketing topics among this many options.

Best Marketing Research Paper Topics

Social media marketing topics, sports marketing topics, international marketing topics, content marketing topics, controversial marketing topics, digital marketing topics, marketing topics for presentation, marketing plan topics, trending marketing topics, interesting marketing dissertation topics, marketing topics ideas for essay.

Choosing marketing topics for your research may put you in a somewhat confusing situation. Although they are difficult to find, they needn’t be! Hence, this article focuses on hot marketing topics to write about. With our list of hot topics in marketing, you’ll not doubt as to where to focus and what topics to choose.

From marketing paper topics to marketing blog topics, we have got you covered! Here are 120 marketing topics just for you!

Are you into any kind of marketing research, or do you need some marketing essay topics for a college assignment? Then relax! We refuse to leave you out in the dark. With our marketing topics for research, you’ll be on top of your game. No bluffing – these marketing topics for research paper spans all forms of education. What do I mean? These marketing topics cover some marketing thesis topics, marketing dissertation topics, and marketing research topics for college students! Also, you can easily get qualified marketing thesis help from our experts. Are you ready for the list of marketing research topics? Let’s delve right in!

  • Evaluation of the best distribution strategies for new companies.
  • Mistakes to avoid when choosing marketing distribution channels.
  • The influence and opportunities of online shopping in China.
  • How social media impact the German Christmas market.
  • How consumer purchase decision influences e-marketing.
  • How Internet Marketing Affects Pharmaceutical Marketing And Ethics.
  • Gender And Its Effect On Buying Decision.
  • Factors That Influence Impulsive Buying And How Brands Exploit Them
  • How the Brand Extension Affects Brand Personality.
  • Black Friday Sales: How Companies Use And Benefit From These Sales.
  • Direct Marketing Strategies: Are Consumers Immune To Its Effect?

Social media marketing is no longer a new marketing concept. Many companies now use diverse social media platforms for marketing their brands and influencing people into getting hooked on their products or services. Here are some social media marketing topics that many companies will find interesting.

  • Social media and the survival of a business.
  • The best social media to use for baby products.
  • How to apply marketing mix on Facebook.
  • Facebook vs. Instagram, which is the best marketing platform?
  • Can Facebook help your business to grow?
  • How To Pick The Right Social Media Platforms For Your Business.
  • Effective Communication Of Brand Image Via Social Media Marketing.
  • Snapchat: Can This Platform Help Small Businesses Grow?
  • Instagram: How Customers Perceive Brands Who Advertise On This Platform.
  • What Makes People Want To Share Content With Their Friends?
  • How Does Social Media Advertising Impact Consumer Behavior?

Sports marketing is a trendy type of marketing. Here are some sports marketing research topics you should consider.

  • A Critical Analysis Of The Effect Of Traditional Advertising On Ticket Purchases.
  • A Study Of How Football Teams Use Social Media Platforms (Twitter) To Gain The Loyalty Of Their Fans.
  • Olympics: A Comparative Study Of The Trends In The Market Of The Host Country, And Growth Ratio.
  • Women In Sports: The Effect Of Female Athletes On The Brand Loyalty Of Sports Goods Consumers?
  • A Study On How Small And Medium Enterprises (SMEs) Can Support Sports Marketing.
  • The trending opportunities in sports marketing and how to make use of them.
  • The best way you can use to make use of wearable markets
  • Should seniors be permitted to participate in sports games?
  • How can intelligent sports chat boards help sports teams to strengthen their loyalty?
  • Should more women and children get into sports?

Marketing is one of the strings that hold the modern world together. Here are some international marketing topics that will dig deeper into global marketing and interest most readers.

  • Comparative Analysis Of International And Local Brands
  • How Companies Create Brand Awareness Via International Event Marketing.
  • How Manufacturers Can Market Their Products Internationally.
  • A Critical Acritical Of The Steps To Magnificent Multilingual Marketing Campaign.
  • A Study On How Businesses Can Be Successful At Localization.
  • How does globalization impact consumer behavior?
  • International brands vs. local brands, which one has an advantage?
  • How to create brand awareness through global event marketing.
  • Ways you can use to market your products on an international level.
  • How to utilize global event marketing when creating brand awareness.

Although most brands use content marketing, many are not good at it because it makes your business vulnerable. Marketers put their thoughts and ideas on the line hoping to see a good response. Here are some content marketing topics to help you study brands that got their content marketing right!

  • Why Coca-Cola’s “Share A Coke” Campaign Was A Huge Success.
  • A Study Of The Make-a-wish Batkid Campaign.
  • The Idea Behind Hootsuite’s Game Of Social Thrones Video.
  • How Velcro Made The Boring Fascinating.
  • How To Companies Like Okay Use Influence To Spread Powerful Messages.
  • Tips when creating content on Pinterest.
  • Guide on how to create content that your audience will want to share.
  • Five biggest graphic design mistakes that companies make when they are marketing their pieces.
  • Ways you can use to generate more leads and close sales using content marketing.
  • 10 steps to create a compelling marketing campaign.

Controversial marketing puts brands in the spotlight. These ads do pay off! Here are some controversial marketing topics for brands that made famous controversial marketing ads.

  • A Study On How Nike’s “Believe In Something” Ad Increased Their Stocks Prices.
  • Why Burger King’s “Whopper Neutrality” Got Millions Of Views.
  • Why Weight Watchers’ Partnership With DJ Khaled Increased Their Success.
  • Why Gillette’s “We Believe: The Best Men Can Be” Was A Controversial Ad.
  • How The Timing Of The Anheuser-Busch’s “Born The Hard Way” Ad Made It Controversial.
  • The truth about Google giving preferential treatment to big brands.
  • Is it true that social media affects SEO rankings?
  • TV ads and YouTube videos: which ones are more engaging?
  • Is the building of the email list an effective way to sell?
  • Will immersion technology through VR technology be accepted?

Digital marketing is rapidly growing, influencing millions of people across the world. Here are five digital marketing topics and digital marketing blog topics you should consider.

  • Search Engine Marketing: Critical Analysis Of Visual Keyword Tools.
  • Traditional Marketing Versus Digital Marketing: An Analytical Comparison.
  • ROI For Various Digital Marketing Strategies
  • Targeted Marketing: Facebook Analytics.
  • Coupon Code: Customer Preferences On These Promotional Activities.
  • What are the differences between paid search engines and organic search?
  • Tips that you can use to help you grow your paid ROAS.
  • Top 10 reasons you should follow your competitors on social media.
  • What are the dos and don’ts when you are using social media marketing?
  • Top SEO tactics that you should avoid.

Need to give a presentation on marketing? These five marketing presentation topics will enthrall your listeners!

  • How To Use The Blue Ocean Strategy
  • Fundamentals Of Marketing Management.
  • Digital And Social Media Marketing.
  • How To Effectively Manage Customer Service.
  • Essential Creative Thinking Skills All Marketing Managers Should Have.
  • What does in-house SEO entail?
  • What is the path to gaining and building your customers’ trust?
  • Which is better, brand awareness or ROI?
  • How to effectively personalize client’s communication
  • What are the best SEO strategies that increase site traffic?

Starting a business without a marketing plan could be suicidal. These marketing plan topics will help you preach the importance and place of marketing plans in the business world.

  • Why a Marketing Plan is a Crucial Aspect When Launching Your Business or Product.
  • Why you should have a strong marketing plan before launching your business.
  • How to build a tactical marketing plan
  • Marketing Strategy versus marketing plan: The differences.
  • Why do businesses lack proper marketing plans?
  • Ways you can use to build a tactical marketing plan
  • Is there a difference between a marketing plan and a marketing strategy?
  • What are the vital parts when you are writing a marketing plan?
  • What part does a marketing plan play in the success of a business or product launch?

Trends! Trends! Trends! Here are some trending marketing topics that almost everyone will find interesting!

  • The Era of Fake News: Why and How Marketing leaders should protect their brands.
  • How to Improve Your Martech Stack Effectiveness.
  • Why you should redesign your Websites to do what customers want.
  • Why we should pay attention to artificial intelligence.
  • What are the marketing strategies that airline companies in the US employ?
  • Why should you do a competitor analysis when creating a marketing strategy for your brand?
  • How do clients perceive businesses that use Facebook to market their business?
  • Is it possible for a business to grow simply by using Facebook marketing?
  • How to handle online marketing and deal with internet security.

Though there are several marketing strategies, they differ in the way that marketers employ them. If you are looking for interesting marketing strategies that you will use to impress your lecturer, here is a list of options to use.

  • What is the marketing strategy that is employed by the fashion industry?
  • Does gender have any impact on the family purchase decision?
  • Analyze how Apple was successful in global marketing.
  • Ways that companies differentiate their services based on social class.
  • Political campaign and brand marketing.
  • Is there a harmful impact of advertising on children?
  • What are the best marketing strategies for hotel businesses?
  • How do companies use smartphones to tap into the thinking of their clients?
  • Uber and Netflix: Compare the new market entry strategies used by these two companies.

Choosing a marketing topic idea for an essay can be overwhelming. However, to help you out, here are some ideas you can use to impress your lecturer.

  • What is the most effective form of marketing?
  • What form of marketing trends do you expect in the future?
  • What attributes can brands have that will help to increase brand loyalty?
  • Ways to rebuild trust in influencer marketing.
  • What causes a lack of personal branding, brand image, and professional reputation?
  • Is it possible for businesses to survive without marketing?
  • Top ten frustrating problems that are caused by inbound marketing.
  • A look at seven video content myths you must discard.
  • 20 social media campaign ideas for big brands.
  • Five effective ways you can use to increase traffic to your website.

So here we are! 120 marketing topics! Make your pick of the marketing topics you find workable or check out our business topics . Good luck with your work!

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25 Thesis Statement Examples That Will Make Writing a Breeze


Understanding what makes a good thesis statement is one of the major keys to writing a great research paper or argumentative essay. The thesis statement is where you make a claim that will guide you through your entire paper. If you find yourself struggling to make sense of your paper or your topic, then it's likely due to a weak thesis statement.

Let's take a minute to first understand what makes a solid thesis statement, and what key components you need to write one of your own.

Perfecting Your Thesis Statement

A thesis statement always goes at the beginning of the paper. It will typically be in the first couple of paragraphs of the paper so that it can introduce the body paragraphs, which are the supporting evidence for your thesis statement.

Your thesis statement should clearly identify an argument. You need to have a statement that is not only easy to understand, but one that is debatable. What that means is that you can't just put any statement of fact and have it be your thesis. For example, everyone knows that puppies are cute . An ineffective thesis statement would be, "Puppies are adorable and everyone knows it." This isn't really something that's a debatable topic.

Something that would be more debatable would be, "A puppy's cuteness is derived from its floppy ears, small body, and playfulness." These are three things that can be debated on. Some people might think that the cutest thing about puppies is the fact that they follow you around or that they're really soft and fuzzy.

All cuteness aside, you want to make sure that your thesis statement is not only debatable, but that it also actually thoroughly answers the research question that was posed. You always want to make sure that your evidence is supporting a claim that you made (and not the other way around). This is why it's crucial to read and research about a topic first and come to a conclusion later. If you try to get your research to fit your thesis statement, then it may not work out as neatly as you think. As you learn more, you discover more (and the outcome may not be what you originally thought).

Additionally, your thesis statement shouldn't be too big or too grand. It'll be hard to cover everything in a thesis statement like, "The federal government should act now on climate change." The topic is just too large to actually say something new and meaningful. Instead, a more effective thesis statement might be, "Local governments can combat climate change by providing citizens with larger recycling bins and offering local classes about composting and conservation." This is easier to work with because it's a smaller idea, but you can also discuss the overall topic that you might be interested in, which is climate change.

So, now that we know what makes a good, solid thesis statement, you can start to write your own. If you find that you're getting stuck or you are the type of person who needs to look at examples before you start something, then check out our list of thesis statement examples below.

Thesis statement examples

A quick note that these thesis statements have not been fully researched. These are merely examples to show you what a thesis statement might look like and how you can implement your own ideas into one that you think of independently. As such, you should not use these thesis statements for your own research paper purposes. They are meant to be used as examples only.

  • Vaccinations Because many children are unable to vaccinate due to illness, we must require that all healthy and able children be vaccinated in order to have herd immunity.
  • Educational Resources for Low-Income Students Schools should provide educational resources for low-income students during the summers so that they don't forget what they've learned throughout the school year.
  • School Uniforms School uniforms may be an upfront cost for families, but they eradicate the visual differences in income between students and provide a more egalitarian atmosphere at school.
  • Populism The rise in populism on the 2016 political stage was in reaction to increasing globalization, the decline of manufacturing jobs, and the Syrian refugee crisis.
  • Public Libraries Libraries are essential resources for communities and should be funded more heavily by local municipalities.
  • Cyber Bullying With more and more teens using smartphones and social media, cyber bullying is on the rise. Cyber bullying puts a lot of stress on many teens, and can cause depression, anxiety, and even suicidal thoughts. Parents should limit the usage of smart phones, monitor their children's online activity, and report any cyber bullying to school officials in order to combat this problem.
  • Medical Marijuana for Veterans Studies have shown that the use of medicinal marijuana has been helpful to veterans who suffer from Post-Traumatic Stress Disorder (PTSD). Medicinal marijuana prescriptions should be legal in all states and provided to these veterans. Additional medical or therapy services should also be researched and implemented in order to help them re-integrate back into civilian life.
  • Work-Life Balance Corporations should provide more work from home opportunities and six-hour workdays so that office workers have a better work-life balance and are more likely to be productive when they are in the office.
  • Teaching Youths about Consensual Sex Although sex education that includes a discussion of consensual sex would likely lead to less sexual assault, parents need to teach their children the meaning of consent from a young age with age appropriate lessons.
  • Whether or Not to Attend University A degree from a university provides invaluable lessons on life and a future career, but not every high school student should be encouraged to attend a university directly after graduation. Some students may benefit from a trade school or a "gap year" where they can think more intensely about what it is they want to do for a career and how they can accomplish this.
  • Studying Abroad Studying abroad is one of the most culturally valuable experiences you can have in college. It is the only way to get completely immersed in another language and learn how other cultures and countries are different from your own.
  • Women's Body Image Magazines have done a lot in the last five years to include a more diverse group of models, but there is still a long way to go to promote a healthy woman's body image collectively as a culture.
  • Cigarette Tax Heavily taxing and increasing the price of cigarettes is essentially a tax on the poorest Americans, and it doesn't deter them from purchasing. Instead, the state and federal governments should target those economically disenfranchised with early education about the dangers of smoking.
  • Veganism A vegan diet, while a healthy and ethical way to consume food, indicates a position of privilege. It also limits you to other cultural food experiences if you travel around the world.
  • University Athletes Should be Compensated University athletes should be compensated for their service to the university, as it is difficult for these students to procure and hold a job with busy academic and athletic schedules. Many student athletes on scholarship also come from low-income neighborhoods and it is a struggle to make ends meet when they are participating in athletics.
  • Women in the Workforce Sheryl Sandberg makes a lot of interesting points in her best-selling book, Lean In , but she only addressed the very privileged working woman and failed to speak to those in lower-skilled, lower-wage jobs.
  • Assisted Suicide Assisted suicide should be legal and doctors should have the ability to make sure their patients have the end-of-life care that they want to receive.
  • Celebrity and Political Activism Although Taylor Swift's lyrics are indicative of a feminist perspective, she should be more politically active and vocal to use her position of power for the betterment of society.
  • The Civil War The insistence from many Southerners that the South seceded from the Union for states' rights versus the fact that they seceded for the purposes of continuing slavery is a harmful myth that still affects race relations today.
  • Blue Collar Workers Coal miners and other blue-collar workers whose jobs are slowly disappearing from the workforce should be re-trained in jobs in the technology sector or in renewable energy. A program to re-train these workers would not only improve local economies where jobs have been displaced, but would also lead to lower unemployment nationally.
  • Diversity in the Workforce Having a diverse group of people in an office setting leads to richer ideas, more cooperation, and more empathy between people with different skin colors or backgrounds.
  • Re-Imagining the Nuclear Family The nuclear family was traditionally defined as one mother, one father, and 2.5 children. This outdated depiction of family life doesn't quite fit with modern society. The definition of normal family life shouldn't be limited to two-parent households.
  • Digital Literacy Skills With more information readily available than ever before, it's crucial that students are prepared to examine the material they're reading and determine whether or not it's a good source or if it has misleading information. Teaching students digital literacy and helping them to understand the difference between opinion or propaganda from legitimate, real information is integral.
  • Beauty Pageants Beauty pageants are presented with the angle that they empower women. However, putting women in a swimsuit on a stage while simultaneously judging them on how well they answer an impossible question in a short period of time is cruel and purely for the amusement of men. Therefore, we should stop televising beauty pageants.
  • Supporting More Women to Run for a Political Position In order to get more women into political positions, more women must run for office. There must be a grassroots effort to educate women on how to run for office, who among them should run, and support for a future candidate for getting started on a political career.

Still stuck? Need some help with your thesis statement?

If you are still uncertain about how to write a thesis statement or what a good thesis statement is, be sure to consult with your teacher or professor to make sure you're on the right track. It's always a good idea to check in and make sure that your thesis statement is making a solid argument and that it can be supported by your research.

After you're done writing, it's important to have someone take a second look at your paper so that you can ensure there are no mistakes or errors. It's difficult to spot your own mistakes, which is why it's always recommended to have someone help you with the revision process, whether that's a teacher, the writing center at school, or a professional editor such as one from ServiceScape .

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    What that means is that you can't just put any statement of fact and have it be your thesis. For example, everyone knows that puppies are cute. An ineffective thesis statement would be, "Puppies are adorable and everyone knows it." This isn't really something that's a debatable topic. Something that would be more debatable would be, "A puppy's ...